Talk Media Network nationally syndicated host Joe Thomas is broadcasting his “First Thing Today” program
all this week from Palm Springs, California at “Freedomfest.” Thomas tells TALKERS that at the event – billed as “The Largest Gathering of Free Minds”—he will cover everything from farming to energy and, of course, free markets. Thomas also operates Thomas Media LLC which owns news/talk WTON, Staunton/Waynesboro/Harrisonburg.
WSB, Atlanta-based, nationally syndicated talk host Erick Erickson is launching a new podcast that gives
fans their “essential end-of-day rundown of the four most important stories breaking while you were busy.” The Erickson show says “4 Things to Know This Afternoon” delivers “smart analysis of the four biggest headlines shaping the nation and the world in less than ten minutes. From national security to culture, economics to politics, Erick distills the noise into clarity – cutting through the spin with conviction, context, and a clear-eyed view of where things stand.”
Beasley Media Group announces that the afternoon drive show on WPEN-FM, Philadelphia “97.5 The Fanatic” is “Unfiltered with Ricky Bo and Bill Colarulo” and debuts on Monday (6/9), airing from 2:00 pm to 6:00 pm. Bill Colarulo (above, left) had been a fill-in host with the station before becoming a full-time part of the station’s midday Mike Missanelli show. Colarulo takes over the role that opened up when Tryrone Johnson exited the station at the end of April. Ricky Bottalico (above, right) and Sylvana Kelleher had been part of that show. Bottalico says, “I’ve never been one to sugarcoat things, and that’s exactly what this show is about – raw, real, and unfiltered. Philly fans deserve honesty, and Bill and I are here to give it to them straight – no fluff, just great sports talk.” Colarulo adds, “This city lives and breathes sports, and getting the chance to be part of that conversation every afternoon with Ricky is something I don’t take for granted. I’m incredibly grateful for the opportunity and can’t wait to bring passionate, informed, and entertaining Philly sports talk to our listeners every day.” Station PD Scott Masteller says, “I’m thrilled to bring Ricky and Bill together for afternoons on ‘The Fanatic.’ Ricky’s passion, energy, and deep knowledge of the game, combined with Bill’s sharp analysis and connection with our audience, make for a dynamic duo that’s going to resonate with Philly sports fans in a big way.”
Audacy promotes Michael Biemolt to president of digital sales. In this role, Biemolt will spearhead all national and local digital sales strategies, focusing on Audacy’s “dedication to delivering innovative solutions
and outcomes that matter for its partners.” Audacy chief business officer Chris Oliviero says, “Our growing digital portfolio will benefit from this new organizational structure, setting Audacy up perfectly for further success. With Michael at the helm, we will lean into his expertise, experience and creativity to further energize our digital sales, unlocking new opportunities and creating better workflows and results for our local and national teams. We’re excited about what this means for our client partners and colleagues.” Biemolt most recently served as executive vice president at Audacy where he was responsible for leading digital transformation efforts and helping grow national sales capabilities.
Nexstar Media’s WGN Radio announces that afternoon news anchor Steve Bertrand celebrates his 40th anniversary with the station today (6/3). Bertrand has hosted several shows and anchored news on nearly every part of the clock during his tenure with WGN. Station VP and general manager Mary Sandberg Boyle
states, “Steve has shared his entire broadcasting career with the WGN Radio audience and built respect, trust, and friendships along the way. It’s a special relationship and four decades deserves recognition.” Bertrand started at WGN Radio as an intern and was hired full-time in 1985. He has been in the news anchor chair since 1992. Bertrand reflects, “Growing up in a small town, I always had my eye on moving to the big city. Never during those years of daydreaming would I have imagined the career I’ve had at WGN Radio. I have worked with, and still do work with, some of the best in radio. I’m so grateful. And lucky. Back in the day, many people might have considered my fantasy a pipe dream. But, it turns out, dreams can come true.”
Red Apple Media Group announces that Lionel is assuming hosting duties for the station’s overnight program, “The Other Side of Midnight,” formerly hosted by newly elected New York City Councilor Frank
Morano. Lionel comments, “I’m honored beyond words to be back at WABC – where it all began, my alma mater, the greatest talk radio station in the world. Legendary, historic, storied, unmatched in its legacy. This isn’t just radio, it’s home. It’s the gold standard, the birthplace of giants. And now, I’m back where I belong.”
By Holland Cooke
Consultant
“Fewer than half of Americans plan to travel this Summer,” according to a Bankrate survey, and “cost is a major concern.”
— Just 46% plan to travel, 38% domestically and 15% internationally (with some overlap between the two).
— 65% of non-travelers cite a lack of interest in traveling currently. “Not being able to take time off work and travel being too much of a hassle both came in at 16%.”
— “The expense of everyday life tops the reasons people can’t afford to travel.”
— “15% of respondents said they were worried about flight safety. That comes on the heels of several high-profile aviation incidents in the United States.”
This isn’t bad news. It’s an open door.
Programming/Promotion ideas:
— Local Day Trips vignettes (within 90-minute drive)
— Grilling tips (local chef? listener suggestions?)
— Weekend activities/events calendar
— Near the water? “Shorecast”
— Online Staycation Directory
— Listener photos (garden, patio, pool, grill-N-chill)
Any/all-of-the-above are sponsorable. Prospects:
— Outdoor furniture retailers
— Home improvement stores (paint, decking, lighting)
— Grill/smoker shops & barbecue supply
— Pest control services
— HVAC (air conditioner tune-ups)
— Pool and hot tub installers, maintenance
— Gazebo/screenhouse/awning installers
— Water parks/mini golf/drive-in movies
— Ice cream stands, craft breweries
PS: Tomorrow’s bumpers:
“Ode to Billie Joe” by Bobbie Gentry, and “Desiree” by Neil Diamond. Both begin “It was the third of June…”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
iHeartMedia and BIG3 – the professional three-on-three basketball league – announce a deal that makes iHeartMedia the audio home of BIG3 games. The league’s eighth season tips off on June 14 at Allstate Arena in Chicago with play-by-play on CBS and iHeartRadio. In addition to BIG3 games streamed live on
iHeartRadio, the deal includes a cross-marketing collaboration of both brands throughout the BIG3 season with promotion nationally across iHeartMedia’s multiple platforms including broadcast radio, podcast digital, social and live events, with a heavy focus in “game” markets including Los Angeles, Miami, Chicago, Dallas and others. iHeart Digital Audio Group CEO Conal Byrne says, “We are very excited about our new partnership with BIG3 and having the opportunity to provide play-by-play coverage and promotional support to build further brand awareness, introducing the game to millions of more fans. We look forward to bringing the passion and excitement of BIG3 to our listeners on a local and national level week after week.”
Connoisseur Media CEO Jeffrey Warshaw is suing Soros Fund Management for breach of contract, unfair trade practices and more in Connecticut Superior Court. In the complaint, Warshaw alleges that he had a deal with Soros Fund Management’s Michael Del Nin in 2022 and began working together “to try to acquire
Cox Radio, with Del Nin agreeing that Warshaw would manage the business as CEO upon successful acquisition.” While both parties were doing due diligence on the CMG deal, Warshaw learned that an Audacy majority stake holder was willing to sell its stake in the company. Warshaw says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024. Warshaw alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition. After that though, Warshaw says Del Nin balked and denied there was ever an agreement, calling any such claims “fabricated.” Warshaw is seeking compensatory and punitive damages and asking that the court award specific performance of their agreement.
Edison Research says that according to a new custom survey it is conducting, the radio industry now knows exactly what time Americans 13+ wake up on weekdays. According to the survey, just over 30% of
Americans 13+ are awake by 6:00 am during the weekday. The two most popular half hour increments Americans set their alarms for are between 6:00 am-6:30 am and 7:00 am-7:30 am. For radio station programmers wondering how important the 5:00 am hour is, just over 14% are awake by 5:00 am with another 17% rising sometime during the 5:00 am hour. Edison says other data indicates most Americans are waking up slightly later than they did before the COVID-19 pandemic shifted routines and schedules to spend more time in the home.
This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the effects of reach on and advertiser’s “mental availability.” The piece quotes authors Les Binet and Sarah Carter from their book, 66 Ways To Screw It Up: How Not to Plan, “The single most important factor
driving brand preference is ‘mental availability’: how well known a brand is, and how easily it comes to mind. Brands with low mental availability tend to struggle, rejected in favor of more familiar rivals. Or not considered in the first place. Brands with high mental availability don’t have to push so hard to sell, so tend to have higher market shares and better margins.” The authors also advise, “Always aim to get more customers from all segments of the market. It’s the main way brands grow.” The blog post concludes that AM/FM radio makes your media plan better by increasing reach. One example is illustrated as follows: Edison’s “Share of Ear” study of ad-supported audio reveals the combined persons 18+ daily reach of Pandora and Spotify is only 12% of Americans. Adding podcasts causes reach to surge to 29%. The introduction of AM/FM radio lifts daily reach to 74%. See the full blog post here.
iHeartMedia’s BIN: Black Information Network announces its collaboration with The Obama Foundation to advance community engagement with youth. “This multi-year collaboration — the first of its kind for BIN — brings together its mission to inform, educate and elevate Black voices with The Obama Foundation’s commitment to empowering individuals and communities to create lasting
change. Both organizations share a vision of advancing equity, social justice and civic engagement for future generations.” BIN president Tony Coles adds, “This powerful collaboration will deliver important, unbiased information to our audiences, promote civic engagement, and foster inclusive dialogue. In today’s news environment, our responsibility is to ensure the stories, commitment and goals of civic and community leaders are heard by our listeners and carried forward by future generations.” BIN will advance the mission of the Obama Presidential Center in the runup to opening in 2026 by sharing and distributing stories focused on President Obama’s legacy, community-driven initiatives on the South Side of Chicago and engaging in national conversations around equity, democracy and change.
By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN
Dozens of brand-new audio hardware and software companies have been launched during the past 20 years. These start-ups are usually funded by venture capital money. VC money is not invested to return a profit, it’s poured in to – pour it in. Their money is “different” than the cashflow that fuels your business. Start-up money buys time to profit.
Amazon lost money its first 10 years. Spotify launched in 2008 and turned a full year profit for the first time – last year.
MOST venture-backed start-ups do not make it to profit, they close.
With virtually unlimited funds and no deadlines, what are the strategic markers for success of most fresh, new audio businesses? Having performed due diligence for many start-ups, this is an informed summary of their goals:
— Significant distribution of the product.
— Robust, broad-appeal content offerings
— Proven metrics for securing advertising dollars
— Positive cultural impact
— Embraced by late-stage adopters
— Advertiser credibility
Hold radio to the above checklist. 92% of the population has a radio – more households than own a TV. Radio’s distribution is elegant, wireless, and free. Streaming? Yes, radio has streamed to the car since 1938. How’s UCONNECT or APPLE PLAY working in your KIA? Buffering now? Bluetooth pairing? At-home streams cost about $1,000 for a computer, $100 a month for WiFi, $150 for software upgrades and repairs. Radio distribution: turn it “ON.” No startup audio service will match radio’s distribution system.
Mature means predictable. Content offerings on radio are understood, accepted, and quickly adjusted if not appealing. Audio start-ups are rarely run by execs with audio entertainment experience. Their execs tend to be recruited from two groups: techs and discoverers. Techs because somebody has to make it work. Discoverers because you would be shocked at how many audio newcomers were funded on the wacky premise that AM/FM fails to see how badly Americans want to hear brand new music! Lurking among workers within the streaming and satellite communities is the harsh prejudice that pros with actual radio experience are satanic dinosaurs.
Most start-ups flirt with doing good for the country, ie; positive messaging, lots of jazz or world music. AM/FM has hardcore positive impact witnessed by the fact that most public radio stations enjoy ratings dominance. No other medium – none – raises more money for community charities than AM/FM.
Driving a new product past the innovators, early adopters, early majority to late majority is the path to success in any industry. AM/FM reached late majority when Bing Crosby had his own show. How’s mom doing with Spotify?
Advertiser credibility: Procter & Gamble returned to radio in the early 2000s. Last year P&G landed near the top of radio advertisers. Procter has no sense of humor or time for nonsense. If P&G buys a lot of radio, end of story. Again.
Not legacy media. Proven media.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
The NFL’s Cincinnati Bengals and iHeartMedia Cincinnati are extending their broadcast deal to run through the 2028 season. iHM says the broadcasts will continue to be heard on “one of the most powerful ‘triple-casts’ in the NFL, with a flagship station lineup of 700 WLW, 102.7 WEBN and ESPN 1530.” WEBN serves as the broadcast flagship stations for all Bengals games and WLW will carry all games for which there is no conflict with Cincinnati Reds baseball broadcasts.
Federal Communications Commission Chairman Brendan Carr testified before the subcommittee on financial services and general government yesterday and updated the committee on a number of issues, including his efforts to deregulate, saying, “Right now, the FCC is doing a top to bottom review of every rule, regulation, and guidance document for the purpose of eliminating unnecessary
regulatory burdens. We received great feedback from a range of stakeholders already and plan on eliminating onerous, antiquated, and unlawful requirements across the board.” Carr added, “And we have been delivering these results with a focus on efficiency. At the beginning of Fiscal Year 2025, the FCC employed 1,461 full-time employees. As of April 28, 2025, the FCC employed 1,383 full-time employees. The difference over the last six months can be attributed to many factors, including FCC employees who took advantage of the early retirement window opened by my predecessor, the deferred resignation program offered by President Trump, and natural turnover. The agency is well positioned to continue carrying out its statutory mission for the remainder of Fiscal Year 2025 and beyond.”
Back in March, former Bay Area sports personalities Tom Tolbert, Paul McCaffrey, and John Lund – along with programmer Jeremiah Crowe – launched the digital audio platform Bay Area Sports Collective. Now, the company adds three new podcasts to its offerings. Jeremy Affeldt’s “Built For
The Storm,” “Girl, How’d You Get That Gig?” hosted by Amy Gutierrez and Celeste Gehring, and Rod Brooks’ “Quality Hang with Rod Brooks & Friends” debut on Friday (5/23). Jeremiah Crowe says, “After launching Bay Area Sports Collective in early March, it became apparent there were other hosts who wanted to join our team. We are proud to expand our growing podcast network with additional hosts the local Bay Area sports fans know and trust. The future looks bright for the collective and our fans.”
WPRO-AM, Providence producer and talk host Bill Bartholomew says he’s considering running for lieutenant governor in Rhode Island next year. According to a story in the Boston Globe, Bartholomew
hasn’t committed to the run by opening a campaign account but confirms to the paper he’s seriously considering challenging incumbent Sabina Matos. The story notes that Matos’ 2023 run for congress was marred by a “signature-collecting scandal that led to a campaign worker being charged with a felony.” Bartholomew is the producer and sometimes fill-in host for WPRO’s “Dan Yorke Show.” See the Globe story here.
Premiere Networks syndicated personalities and podcasters Angela Yee and Amy Brown were honored at the Alliance for Women in Media Foundation’s 50th Annual Gracie Awards at the Beverly Wilshire Hotel in Los Angeles Tuesday night (5/20). Additional iHeartMedia honorees included Hannah Storm and Ester Dillard from BIN: Black Information Network. Pictured above are (from l-r): iHeartMedia executive vice president of programming Thea Mitchem, Yee, Premiere Networks president Julie Talbott, Brown, Brown’s daughter Stachira Brown, Premiere Networks vice president of international business development Tanya Juhasz, and Dillard.
Yesterday (5/20), “The Bob & Tom Show” and flagship station WFBQ-FM, Indianapolis produced live spots for a dozen local clients. During spot breaks, the advertisers were featured in a live commercial accompanied by musicians and singers from The Bob & Tom Show band. Each business received a custom musical jingle, written and produced by “Bob & Tom” host Tom Griswold and his network of musicians and comedy writers. Griswold says, “This allows local businesses to both have fun with radio advertising and then see the real results that follow when creative thinking is applied to focus on their product or service.” Radio Advertising Bureau CEO Mike Hulvey attended the broadcast and “praised the innovative format as a ‘model for how radio can remain fresh, fun, and deeply connected to the communities it serves.’” The advertisers also received a professionally produced video and audio recording of their performance to use in future marketing.
The filing with the FCC for Connoisseur Media to acquire the radio stations and other assets of Alpha Media is now public and Jeffrey Warshaw’s Connoiusseur is not paying cash for Alpha Media; it is instead assuming the company’s debt. The complicated deal announced back on May 5 will result in
current Alpha Media shareholders retaining their interest in the company but ceding control to Connoisseur. Under the terms of the deal, Alpha shareholders will reorganize into a new company which will become part of Connoisseur in exchange for a 3.75% equity stake in Connoisseur, plus two warrants to allow them to acquire more equity – one for 5% at $30 million valuation and the other for up to 5% at $70 million valuation. Connoisseur is acquiring new credit facilities to finance the retirement of Alpha debt plus a new, revolving credit line. Connoisseur is operating the Alpha under an LMA and when the deal closes, the new Connoisseur will own and operate 218 stations in 47 markets.
Premiere Networks announces that journalist and social media influencer Brad Polumbo’s podcast
“Brad vs. Everyone” is joining iHeartPodcasts. Polumbo’s podcast featured him covering “the most interesting and entertaining stories in politics and on the internet from a center-right, independent perspective.” He comments, “I’m thrilled to launch this partnership with Premiere Networks and iHeartPodcasts, and to work with their fantastic team to bring ‘Brad vs. Everyone’ to new audiences. It’s an honor to join a network with incredible talent and massive reach, and I look forward to the podcast reaching new heights!”
Nashville-based broadcast engineer Ted Randall has died at the age of 73. Randall was a Michigan native show worked at numerous stations there. He moved to Tennessee in 1979 and worked at
signals including WQKR, WAMG, WCOR, WRMX, WSM-AM, WSM-FM, WZPC – Power Country 102.9, WFCM / Moody Radio, WJKM, and more. He also served with Cumulus and as chief engineer for 5 Star Radio in Clarksville. During his time with WSM-AM, he also served as an announcer for the Grand Ole Opry. Randall managed and operated WJKM for five years and served as chief engineer for Cromwell Radio (now Cromwell Media) for over 20 years, overseeing engineering for ten stations in the greater Nashville area. Randall’s son, Matt Aaron, serves as a broadcast engineer for Ramsey Solutions. See his obituary here.
The Broadcasters Foundation of America announces that due to popular demand, it is presenting its next Media Mixer at the New York City studios of iHeartMedia on June 18 from 5:30 pm to 7:30 pm. BFoA says the popular event brings together up-and-coming broadcast professionals with their peers
and executives and increases awareness of the Broadcasters Foundation charitable mission. This event will be co-hosted by Angela Yee, BFOA Ambassador and nationally syndicated host of “Way Up with Angela Yee.” Also hosting will be Pedro Rivera, reporter and anchor for ABC7’s Eyewitness News. Closing out the night will be Long Island singer-songwriter Camryn Quinlan. BFoA president Tim McCarthy says, “We are thrilled that there has been such an overwhelmingly positive response to our Media Mixers. During today’s dramatic changes in the media landscape, more broadcast professionals – entry, junior, and senior levels – want to get together to exchange experiences and brainstorm for the future.”
iHeartMedia and Bloomberg Media are renewing their podcast deal to continue co-producing new original podcasts and extend iHeartMedia’s role as the exclusive distributor of Bloomberg Media’s slate of shows. iHeartPodcasts president Will Pearson says, “Since 2021, we have produced and
distributed over 30 podcasts with Bloomberg Media that offer critical news alongside compelling storytelling across the world of business and finance. We are thrilled to continue our partnership to develop, distribute and monetize this impressive lineup and grow our audience worldwide. With an impressive lineup of upcoming shows in the pipeline, our renewed partnership will continue to leverage iHeart’s massive audience reach to expand upon Bloomberg’s community of listeners and provide them with engaging content across the current economic landscape.”
Fisher House Foundation has the Memorial Day weekend edition of “The Fisher House Story” ready for stations to download for free. Stations can check out the demo at radio.fisherhouse.org. “The Fisher House Story” in four lengths – 3-hour, 1-hour, 25 min., and the 30-minute public affairs version
suitable for all formats. All are hosted by WMAL-FM, Washington, DC morning personality Larry O’Connor. Fisher House says, “The inspiring and patriotic radio show features interviews with wounded warriors and veterans including heroes from Operation Enduring Freedom, the Vietnam War, and an incredible, emotional story of one of America’s World War II living legends. Listeners will hear their emotional stories fighting for our freedoms, the injuries and illnesses they endured, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries.” For more information on this radio special, contact Larry O’Connor at: 562-665-9537 or loconnor@fisherhouse.org.