iHeartMedia and BIG3 – the professional three-on-three basketball league – announce a deal that makes iHeartMedia the audio home of BIG3 games. The league’s eighth season tips off on June 14 at Allstate Arena in Chicago with play-by-play on CBS and iHeartRadio. In addition to BIG3 games streamed live on
iHeartRadio, the deal includes a cross-marketing collaboration of both brands throughout the BIG3 season with promotion nationally across iHeartMedia’s multiple platforms including broadcast radio, podcast digital, social and live events, with a heavy focus in “game” markets including Los Angeles, Miami, Chicago, Dallas and others. iHeart Digital Audio Group CEO Conal Byrne says, “We are very excited about our new partnership with BIG3 and having the opportunity to provide play-by-play coverage and promotional support to build further brand awareness, introducing the game to millions of more fans. We look forward to bringing the passion and excitement of BIG3 to our listeners on a local and national level week after week.”
