Yesterday (5/20), “The Bob & Tom Show” and flagship station WFBQ-FM, Indianapolis produced live spots for a dozen local clients. During spot breaks, the advertisers were featured in a live commercial accompanied by musicians and singers from The Bob & Tom Show band. Each business received a custom musical jingle, written and produced by “Bob & Tom” host Tom Griswold and his network of musicians and comedy writers. Griswold says, “This allows local businesses to both have fun with radio advertising and then see the real results that follow when creative thinking is applied to focus on their product or service.” Radio Advertising Bureau CEO Mike Hulvey attended the broadcast and “praised the innovative format as a ‘model for how radio can remain fresh, fun, and deeply connected to the communities it serves.’” The advertisers also received a professionally produced video and audio recording of their performance to use in future marketing.