Industry News

Urban One-Backed Casino Referendum in Richmond Fails

Media firm Urban One poured about $4.3 million into the campaign to convince voters to approve the Richmond Grand Resort & Casino – a project in which it was partnered with Churchill Downs. The referendum failed by a margin of 58% to 42%. Altogether, Urban One and Churchill Downs spent $10 million promoting the project. Urban One founder and board chair Cathy Hughes recently appearedim on Gospel WPZZ-FM, Richmond to discuss the project and the referendum and lamented the amount of money they’d spent on the process, saying, “God has blessed me with enough to build the Richmond Grand. But $10 million is what the final [campaign] bill looks like. Such a waste. I am so mad at this opposition. Do you know how much good I could have done with $10 million? I had to pay the lawyers, the accountants, and the lobbyists… just to get the opportunity for you all to vote.” Casinos have already been approved in four Virginia cities, but the project was extremely controversial in Richmond.

Industry News

Nashville-based Talk Host Causes Controversy After Releasing Shooter’s Manifesto

Steven Crowder – who does a talk show streamed on YouTube and other digital platforms – is causing controversy and raising questions about the public’s right to know after releasing what is purported to be the “manifesto” of Audrey Hale, whom authorities say is responsible for the Covenant School shooting in Nashville last March that claimed the lives of three children and three adults. YouTube removed theim video saying it violates its community guidelines that “prohibit linking to content containing manifestos from individuals who have committed violent attacks.” Crowder issued a notice on X regarding the removal of the content, saying, “YOU determine what matters. YOU determine the content. Not YouTube, not the rest of BigTech, not their lackies, and not a gaggle of sponsors who don’t have the b***s to stand behind the kind of content you actually want to see.” According to a report by Newsweek, “The Metro Nashville Police Department has not confirmed that the screenshots shared by Crowder are Hale’s manifesto. A department spokesperson told Newsweek Monday that police were ‘unable to confirm the authenticity of what has been released, although we are looking into that at this very moment.’” Read the Newsweek story here.

Features

How News/Talk Radio Should Adapt to Attract and Retain a Younger Audience

By Bill Bartholomew
Talk Host/Podcaster/Journalist/Musician

imFolks in the Gen Z and millennial demographics are heavily engaged in political issues, care about news in their communities and the world, and are constantly bombarded with content.  So why are they less likely to tune into and interact with news/talk radio than older demographics?

Talk radio has historically skewed older, and from an ad portfolio standpoint, is often targeted at the coveted 35-54 and 55+ demographics.  However, in a world where social media influencers and podcasters supply information to millions of young consumers, news/talk radio should be able to effectively compete for the ears of younger generations in a comparable, if not expanded way.

For all of the anecdotal and hard evidence that terrestrial radio may be trending in a downward direction, the format continues to have a vast reach.  It is convenient to engage with it in automobiles, and occasionally in home or office settings.  Yet, while younger generations listen to radio, news/talk is not the format that they turn to by and large.

Unlike many digital-first content producers, radio retains a unique quality: authority.  By virtue of editorial standards, FCC regulation and brand – things that social media and podcasts often lack – radio has the unique ability to deliver credible, vetted, nuanced and universally trustworthy content that can instantaneously adapt to meet the needs of the moment.  This is true in everything from natural disasters to rapidly evolving breaking news stories, providing a channel for immediate, reactionary insight and analysis.

There are several steps that news/talk radio should pursue in earnest to adapt to the current climate of content consumption, particularly by younger listeners, that can reach, and most importantly, retain broader, younger, more diverse and more engaged audiences.

  1. Introduce younger people into the conversation.

Too often, Gen Z and millennials are skewered by older hosts, mocked for their perceived naivety, unchecked optimism and me-first approach.  While some of these qualities can be accurate, that approach reflects a disconnect between older generations and the experience of younger ones.  Millennials and Gen Z have grown up in a post-9/11 world replete with “endless wars”, the fallout from the 2008 financial crisis, runaway student debt, a massive housing crisis, the mental health stressors of social media, Covid19’s impact on traditional youth experiences, climate change, a deeply bifurcated political environment and a constantly evolving quest for social justice.  Through these experiences, younger generations offer an important perspective that should be assigned the same news value as experts from older generations.

Are you discussing shifts towards electric vehicles?  Bring on someone from Gen Z to share their perspective on why steps towards carbon neutrality are important to them.  Engaging a conversation on the president’s approval rating?  Perhaps younger conservative and leftist voices should be included in the conversation.  Discussing immigration?  How about the perspective of a younger member of a Latino organization?

By giving younger generations and more diverse guests a platform, stations can simultaneously expand their content and reach.  With consistency, the station’s brand will become more familiar to younger potential listeners who may be inclined to tune in to hear someone who shares their identity and perspective on – here’s that word again – a platform of authority.  Let the guest do the work of establishing the credibility and importance of your station or talk show to younger audiences by posting about their appearance on social media, sharing audio clips and mentioning to their peers.  It will build familiarity and trust among those generations, who in turn, will begin to tune in on a more regular basis.

Stations should also consider bringing more younger, competent voices into on-air roles, whether that be through reporting, segments, fill-in hosts, weekend shows or full-time hosts.

  1. Meet the audience where they are: their phones. 

As mentioned above, the convenience of simply turning on AM/FM radio is highly appealing in automobiles, though as Apple Carplay continues to adapt and evolve, digital-first content is likely to become as simple and convenient in the near future.

Talk radio needs to make consuming their product on smartphones as simple and direct as turning on a traditional radio.  This means no clunky websites, no lengthy pre-roll spots, a reliable stream connection and a “one touch” means of turning on and off the station.  This should also mean expanding talk shows to high-quality video livestreams, following in the footsteps of the top YouTube and Twitch performers; developing unique content for TikTok and Instagram; building podcasts that are focused on specific issues, and; providing interaction via text and chat.

Radio has the ability to be the ultimate livestreamer, social media influencer and podcaster, but rarely harnesses these platforms in a meaningful way.

It is not enough to simply strive to “expand a digital presence”; stations and shows must engage in the hard work of building platform-specific content with their brands.

  1. Music, cultural references and themes for the modern age.

A few weeks ago on a seemingly benign episode of the TV show FOX NFL Sunday, panelists Jimmy Johnson and Terry Bradshaw offered an example of the type of cultural adaptation that sophisticated writers and producers provide their brands.  While describing a fight between two football players, Mr. Johnson said something to the effect of “when it comes to these two, what’s that Taylor Swift song?”, and then in synch with Mr. Bradshaw, “bad blood!”.  It is highly unlikely that these two 70+ men listen to Taylor Swift’s music with any regularity or would simultaneously pull the “Bad Blood” reference.  Yet, with excellent preparation that played into the greater cultural moment as well as the specific, current Taylor Swift/NFL overlap, in a six-second span, FOX NFL Sunday was able to give the illusion that their panelists are contemporary, hip and plugged into “what is going on”.  Is your station or show plugged into what’s going on?  Do you use contemporary music for bumps?  Are your images – including headshots and social content – modern, interesting and engaging or are they more akin to a miscellaneous real estate agent?  You are a performer in an entertainment business that, while certainly paying homage to the past and lineage of the industry, must be contemporary in aural and visual presentation.  This goes for everything from wardrobe on video and in photo to fonts on graphic design.

How often do you or your producer read Pitchfork to learn about new music that is breaking this week?  How often do you or your producer read Variety to understand major trends that are happening in the broader entertainment industry?  What live events are you broadcasting from, covering and building partnerships with?  You should strive to be cutting edge.

  1. We need a friend now more than ever.

This is something that goes for all audiences, but particularly for younger ones.  It’s OK, in fact, great to be yourself, present yourself from your generation and retain the authoritative stance that has built your brand.  Take a look at the success that sports talker Mike Francesa enjoyed by leaning into his persona – and in turn – developing legions of younger listeners that fell in love with his dad-like delivery and frequent meltdowns.

Few things are as uncomfortable to see as a 40+ person dressing or acting like a teenager.  Younger listeners want that senior, experienced, trusted friend to entertain them, inform them, and at times, tell them that everything is going to be OK.  You can help make sense of the world for younger audiences, something that is absolutely essential in the modern era.

Through attracting younger listeners by including them in the conversation, effectively delivering content on smartphones, presenting a cutting-edge entertainment product and continuing to serve as a trusted friend, news/talk radio can greatly expand its reach, relevance and revenue.

To that point, some younger listeners who discover a radio station or show via any of the above entry points will likely work backwards to the traditional AM/FM dial.  Like the resurgence of vinyl records, AM radio in particular has the opportunity to become a hip delivery format for discerning younger listeners.

The big question is: are radio companies, stations and hosts prepared to do the hard work of reimaging their product?

 

Bill Bartholomew is a talk radio and podcast host/producer, journalist and musician based in Providence, Rhode Island. Email him at: william.f.bartholomew@gmail.com. 
Industry News

Cumulus Ups Adam Copeland to PD for Bay Area Sports Stations

Cumulus Media promotes KNBR, San Francisco afternoon drive co-host Adam Copeland to program director for its three sports talk stations – KNBR-AM/FM, KGO-AM, and KTCT-AM. He’ll continue in his on-air role on the “Tolbert & Copes” program. Copeland joined KNBR in 2009 as an intern in theim promotions department at KNBR and was later hired at KNBR as a part-time board operator. In 2017, Copeland was promoted to full-time producer of “KNBR Tonight,” was then named host of “The Leadoff Spot,” and served as producer/board operator of the “Murph and Mac Show.” In 2018 he began co-hosting the San Francisco Giants pre-game show on KNBR and then joined KNBR’s coverage of 49ers pre- and post-game shows. Cumulus San Francisco and Los Angeles regional VP and market manager Larry Blumhagen says, “We are excited to have Adam Copeland as program director for these iconic stations. In his active role as a KNBR on-air personality, Adam has a connection with our listeners and a unique grasp of what they want from our platforms.”

Industry News

TALKERS News Notes

Benztown announces that the StudioTexter texting service and contesting and communications platform created exclusively for radio stations has signed 28 new affiliates in Q3 and Q4, bringing the total number of station affiliates to 100. Benztown president Dave “Chachi” Denes says, “More than 50% of American consumers respond to a text within two minutes, checking their messages around 11 times a day. StudioTexter is a powerful tool, enabling more efficient and authentic engagement with your audience like never before.”

Salem Media Group, Inc announces that it plans to report its third quarter 2023 financial results after the market closes on November 13, 2023. The company plans to host a teleconference to discuss its results that day at 5:00 pm ET.

Premiere Networks and media executive and consultant Buzz Knight announced a partnership to bring Knight’s podcast “Takin’ A Walk: Music History on Foot” to the iHeartPodcast Network, effective immediately. The show features “insightful conversations with interesting people who discuss their love of music. In each episode, Knight takes listeners on a journey through music history with guests who share stories and insights about musicians, bands and the music they create.”

Industry News

Ramsey Solutions Offering Free Financial Peace U. to Veterans

In recognition of Veterans Day (11/11), Ramsey Solutions is offering its Financial Peace University to 10,000 veterans at no cost. Additionally, Ramsey Solutions is including three months of premium access to the EveryDollar budgeting app. And veterans who sign up for FPU will have the invaluable opportunity to participate in group coaching calls with Ramsey Solutions’ team of dedicated financial coaches. Theim company says, “The numbers don’t lie.  America’s military heroes are struggling with money. A recent survey conducted by Wounded Warrior Project finds six in 10 veterans did not have enough money to make ends meet at some point in the past year. The survey also finds the rising cost of goods is the top-rated source of financial strain.” Dave Ramsey comments, “Veterans who’ve selflessly served to protect our freedom deserve to feel freedom for themselves and their families. It’s not just about financial education; it’s about transformation. Winning with money takes sacrifice, perseverance and determination — qualities veterans know all about. We’ll give them the tools, and they’ll get it done.”

Industry News

John Fredericks Media Network Launches on WENO-AM, Nashville

The John Fredericks Media Network is acquiring WENO-AM, Nashville from Broady Media Group. JFMN is operating the station under an LMA as the deal goes through the FCC approval process. JFMN rebrands the station “News/Talk AM 760 The Flame.” This addition to the JFMN portfolio comes on the heels of its pending acquisition of WCNS-AM, Latrobe and WXJX-AM, Apollo in Pennsylvania. Johnim Fredericks says, “As our stations in Philadelphia have thrived and shown stunning growth, we thought it was critical to bookend the Commonwealth of Pennsylvania with Pittsburgh, giving us robust reach in both dense population centers. We offer listeners in Pittsburgh’s Westmoreland County and now Nashville, Tennessee an exciting news/talk alternative that breaths oxygen into a stale and boring ring of warmed-over RINO syndicated hosts on the conservative news/talk syndication circuit. Our Nashville acquisition gives us a base of operations in the Mid-South as we expand along the spine of the Atlantic Coast. Nashville is a high-growth city and an important cultural center of our movement. We will be competing there with the biggest talk station conglomerates in the nation, including Cumulus and iHeart. We will offer Nashville listeners a dynamic alternative choice.

Industry Views

Pending Business: Fall Back

By Steve Lapa
Lapcom Communications Corp
President

imWe all need to learn how to fall back. This is not about daylight saving, retreating, or backpedaling. This is about learning from the most valuable brand in tech, the oracle, and the best practices all of us in sales and management must learn to apply.

Let us start with Apple. Demand for the iPhone 15 is not lighting the tech world on fire as slow sales do not even come close to measuring up to the numbers delivered by its predecessors like the iPhone 13 when sales jumped 47% two years ago. What happened to all those Apple fanatics who would line up outside Apple stores or flood the Internet with orders ready to buy the next iPhone?

The must-have Apple loyalists were slowed down by the glitches in the iPhone 15 as we have come to expect design perfection. And why not, when you have nearly 1.5 billion users worldwide and sell nearly 100 million iPhones in the first two quarters of this year? Perfection expectations go hand-in-hand with momentum, innovation, and sales. Perhaps the challenge after 16 years of “new and improved” was too much. Tech is not Tide and Apple is not Procter and Gamble.

What are the lessons we can learn from this lower sales cycle?

— Never assume an unqualified welcome sign from your core customers. We earn the welcome sign every day. Fix the problem faster.

— Always deliver on the promise of new and improved.

— Better to delay than disappoint.

Famed Wall Street guru Warren Buffett recently dealt with losses in several of his holdings by being transparent with his stockholders about the challenges at several of his companies and navigating an unfriendly stock market. This is the same Warren Buffett who supported the Cap Cities minnow (remember that company?) swallowing the ABC Radio whale and still is a stakeholder in media.

The 93-year Oracle of Omaha is nimble enough to shift strategies and adjust his investments to maximize results for his stakeholders.

The Buffett takeaways?

— When performance is not up to expectations, adjust the plan.

— Age can be an asset when experience counts.

— When you are in hole, stop digging.

How many traditional packages and sales promotions have you counted on as sure-fire sellers that unexpectedly failed? What does your fallback plan look like?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Top News/Talk Media Stories Over the Weekend

Israel’s fight against Hamas, pleas for restraint in the wake of civilian deaths, and the protests taking place in the U.S.; former President Donald Trump’s legal battles; the 2024 presidential race; Tuesday’s elections; the Russia-Ukraine war; the mass shooting in Cincinnati; and the debate over daylight saving time were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: TV Synergies

By Holland Cooke
Consultant

imI am always impressed when I see-and-hear radio and TV stations swapping product.

— The most obvious asset is weather. Many radio stations’ forecasts are voiced by local television meteorologists, often gratis because their boss assigned them to, as part of an information alliance. So, the radio station’s weather cred’ stands on the broad shoulders of the weather brand the TV station promotes so relentlessly.

— For some news/talk stations, simulcasting a television newscast is the only way they can air local news in the afternoon. Turn lemons into lemonade. Radio people who love to hate TV audio under-estimate how loyal viewers are; and how conspicuous and convenient this can make the radio station.

— Especially if the deal includes promos – on both stations – voiced by trusted local TV anchors, offering that “If you can’t be home in time to SEE us, you can HEAR us…”

— In every market where we have executed this strategy, the TV talent has remarked about how many compliments they get for being on radio.

— Deal point: During simulcast newscasts, the TV station supers “Heard live on WXXX 8:50 AM.”

How’s THIS for resourceful?  

— A radio station’s afternoon drive newscast consists of a 60-second live shot (or prerecorded live-on-tape) from a local TV newsroom, voiced by the TV anchor who ticks-off “the stories we’re following” that will be seen on evening newscasts.

— The radio station wraps it into a four-minute package, including:

— that live headline package, at the end of which

— the TV anchor hands off to radio’s traffic reporter, then…

— the traffic reporter teases weather into a radio spot, and…

— after the commercial, the weather comes on.

— And here’s the kicker…that live shot from the TV newsroom is a commercial for the TV station! To the listener’s ear, it’s a free newscast from a credible, branded source. Possibly a trade for TV time to advertise the radio station?

im

Another win-win synergy: Reciprocal excerpting, with attribution 

Translation: Each station gives blanket permission for the other to grab, from the air, whatever it wants, crediting the originating partner.

— There will be times when someone from the radio station is on-scene; or when radio scores a newsworthy interview that TV can use the audio of. More often, thinner-staffed radio will use TV sound more than vice-versa.

— When I programmed WTOP, Washington, WUSA9 let us help ourselves to their newscast audio (“And the mayor told Channel 9…”). Each day, our desk and theirs compared assignments, and we recorded every WUSA newscast.

— True story: The news director from NBC4 came to my office and said, “You can use OUR sound, and you don’t even have to say ‘Channel 4!’ Just STOP saying ‘Channel 9.’”

— It was a flattering offer, but we remained loyal to WUSA, the once-upon-a-time WTOP-TV. Decades later we were still getting mail addressed to “WTOP-TV.” And both stations being CBS affiliates contributed to the lingering impression that we were siblings, so the confusion was actually useful. Does your radio station have a long-lost TV brother? 

Radio takes TV where it otherwise can’t go: in-car

Note how aggressively TV stations are programming their apps and websites. They want to be a news brand, not just a news station.

— A smart TV station should want to give radio a ROSR (Reporter On-Scene Report) during the day (when radio audience is high and TV audience is low), because doing so serves to promote the upcoming evening TV newscast.

— WARNING, based on experience: This can be a tough sell to over-protective TV news directors, who may fret that by going-live on radio they’re alerting other TV stations to the story. Stinkin’ thinkin.’ Other TV stations could show up anyway, and they wouldn’t be as-well-known for covering the story as the TV station that’s also already reporting it on radio.

Local TV news is a hungry critter…

…with a limited budget. Which is why some TV stations toss-live to their radio partner’s host: “Gene, what are your callers saying about the congressman’s abrupt resignation?” Arrangements like this were commonplace even decades ago, when TV had to equip the radio studio with equipment more elaborate than modern day video chat requires.

The calculus is simple

Radio + TV > Radio – TV or TV – Radio

(Radio PLUS television is greater-than Radio MINUS television or television MINUS Radio.)

Even if you’re a music station that doesn’t do much news at all, these opportunities are worth exploring. At least trade spots, because neither station can afford to promote as much as it should.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

THE BIG 88 to become New York and New Jersey’s Largest College Radio Station on November 8

imWRHU-FM, Hempstead, New York chief engineer Andy Gladding played a role in organizing the November 8 event when eight university and high school owned-and-operated stations broadcasting in the 88.1-88.9 segment of the FM band in the number one media market in the country join together to celebrate their love of college radio. Starting at 12:00 noon ET, “The Big 88” will become New York and New Jersey’s largest college radio station, covering an FM broadcast footprint of over 120 miles. In a story written for TALKERS magazine, Gladding says that despite the rash of American colleges selling their radio properties, the New York market has a vibrant college radio community. He says college radio stations have a special value. “I have spent 20 years working as a student volunteer and administrator at WRHU, ‘Radio Hofstra University,’ and have seen first-hand how college radio contributes to the growth and success of students looking to pursue a career in radio, television and digital media. Students and community volunteers who participate at college radio stations find themselves engaged in a diverse community of voices, opinions and music. While their approach and interests may be different, their practice at the college radio station unites them with one unified goal: to serve the listening audience by creating imaginative and alternative audio programming using the university’s FM transmission facility as their channel to the world. Read Gladding’s entire story here.

Industry News

WFDF, Detroit Begins Simulcast on HD Signal

Detroit news/talk outlet WFDF-AM adds an FM HD signal to its broadcast via Audacy’s WOMC-HD2 at 104.3 FM. The Adell Media-owned station recently flipped from urban talk (with a very brief stint as sports talk in between) to conservative news/talk and now positions itself as “910 AM Superstation –im Detroit’s News/Talk Radio Station.” The station features local host Justin Barclay in morning drive with Premiere Networks syndicated shows including “The Glenn Beck Program,” “The Clay Travis & Buck Sexton Show,” “The Sean Hannity Show,” “The Jesse Kelly Show,” Key Networks’ “The Bill O’Reilly Show” and Red Apple Media’s “The Other Side of Midnight with Frank Morano.” The station is promoting itself with a heavy media schedule on iHeartMedia’s adult contemporary WNIC-FM, Detroit voiced by Sean Hannity. Adell Media CEO Kevin Adell says, “910 AM Superstation is living up to its name. The audience growth we’ve seen since launching our conservative news/talk lineup in September has been exponential, and we’re looking forward to reaching even more listeners on 104.3 HD2.”

Features

THE BIG 88 to become New York and New Jersey’s Largest College Radio Station on November 8

By Andy Gladding
Chief Engineer
WRHU-FM (Hofstra University), Hempstead, NY

imCollege radio is a special place on the FM dial. Listeners know it as the channel at the low end of the band where student and volunteer DJs have free reign to play music not usually heard from commercial operators. College students recognize it as a place where they can hone their broadcasting skills and put their passion and talents to work to prepare for a career in the industry. Hiring managers recognize it as a proving ground that provides quality pre-professional development and a destination to seek out qualified candidates to fill entry level media industry roles.

Despite the widespread recognition of the benefits and value of college radio stations, the format and institution has come under attack. Financial issues affecting the commercial sector of terrestrial broadcasting have led to a reduced perception of the effectiveness and reach of terrestrial FM, causing many universities across the country to part ways with their beloved heritage stations. Religious and community operators, recognizing the vulnerability of college operators, have actively approached educational institutions with cash offers to acquire the licenses and effectively end the independent radio voice of the college into the community. Many universities, facing their own financial issues due to declining enrollment and national attacks on the value and benefits of a four-year liberal arts education, are welcoming the opportunity for a quick infusion of cash for the acquisition their broadcast assets. This troubling trend paints a grim outlook for the future and sustainability of this widely popular medium.

However, in some markets, college radio is thriving and enjoying a renaissance. The New York radio market enjoys a wide variety of college programming across its heavily populated FM band and college stations in this market are considered a clearinghouse for students looking enter the country’s largest media sector. The tri-state area has over 20 university-owned stations operating on the FM band, with their parent organizations often touting them as some of the brightest jewels in the crown of their college media and communications program.

I have spent 20 years working as a student volunteer and administrator at WRHU, Radio Hofstra University and have seen first-hand how college radio contributes to the growth and success of students looking to pursue a career in radio, television and digital media. Students and community volunteers who participate at college radio stations find themselves engaged in a diverse community of voices, opinions and music. While their approach and interests may be different, their practice at the college radio station unites them with one unified goal: to serve the listening audience by creating imaginative and alternative audio programming using the university’s FM transmission facility as their channel to the world. For anyone who has been part of this experience as either a contributor or listener, the results can be absolutely magical. In the New York / New Jersey market, these stations and students have found a unique way to make their voices even louder, using some of the finest tools available in their radio and audio toolbox.

The Big 88

Wednesday, November 8, eight university and high school owned and operated stations broadcasting in the 88.1-88.9 segment of the FM band in the number one media market in the country will be joining together to celebrate their love of college radio. Starting at 12:00 noon, “The Big 88” will become New York and New Jersey’s largest college radio station, covering an FM broadcast footprint of over 120 miles. Participating stations will include WRSU, Rutgers University; WPSC, William Patterson University, WRHU, Hofstra University; WCWP, LIU Post; WARY, Westchester Community College; WFNP, SUNY-New Paltz; WPOB,  Plainview-Old Bethpage High School; and WKWZ ,Syosset High School.

Programming will feature voices and shows from all participating stations, a consolidated newscast from members of each station’s news department and appearances by station alumni working in radio. WRHU will also be hosting a meet and greet at their studios in Hempstead, NY, where participants are invited to gather to exchange station swag, music from local bands and stories. High school participants have also been invited to the WRHU studios to meet with the participating station members where they will get a first-hand look at what their college radio experience can look like. All of the participating stations hope that the broadcast will focus attention on the issues affecting college radio and encourage listeners and universities to continue to support the mission of student and community broadcasting.

For more information on the program schedule and participation, you can contact me at Andrew.j.gladding@hofstra.edu. All of the stations involved hope that listeners will tune in to enjoy this unique celebration of NCE radio.

Andy Gladding is the chief engineer and air personality at WRHU-FM, Hofstra University as well as chief engineer at Salem Media’s WNYM/WMCA, New York. He also is a communications lecturer at Hofstra.  

Industry Views

The Vital Element of Surprise

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

Visitors to Disneyland five years ago will be given a memorable experience when they visit this month. About 50% of Disneyland has changed since 2018. The theme park constantly changes, trying new rides, exhibits, displays. Walt Disney never considered his park to be finished. Roy Disney said that Walt viewed Disneyland as a giant block of clay which could be molded and remolded constantly. Changing the park constantly gives visitors surprises, joy and the excitement of the unexpected. The unexpected at Disneyland is newness in its ideal form: Everything is new, memorable and completely safe.

Your show, music or talk, has the same power to create memorable entertainment. Wrapped in the safety of your voice, and your familiar station, you can SAY the unexpected, the surprising, the new.

Remember when the news was a radio station? Remember when a radio station generated word of mouth, talk at work, and gossip among friends? It could have been yesterday or years ago. A radio station or on-air talent was at the epicenter of the community’s conversation when it did the unexpected. 

The short list 

A station said the name of your business. Gave away an outrageous prize. Roasted a pig. Lesbian Dial-A-Date. Broke a record. Asked the caller if they were naked. Aired Amazing Mouth TV Spots. There is no top-of-mind real estate claimed by a station if it is following the format really well.

Delivering surprises is not hard, but it is essential to the medium’s growth. Today, the most recent “surprises” have been all wrong. Too often the surprise is the public shaming and forced apology of a host because of an unfortunate comment about Erin Andrews or slight of a team owner.  (BTW, the single dumbest management move is a public apology. Thousands of people learn of the incident who would never have known about it if the moment was allowed to pass.)

You may be worried that if you or an air talent break the corporate dictate format, all will be fired. No. You know where you can experiment. Your experiment could lead to a new, fresh awareness of your station and of your hard work. Do it.

WALTER SABO’s company, Sabo Media has advised the C Suite of some of America’s largest media companies including SiriusXM Satellite Radio, Apollo Advisors, Conde Nast, Wall Street Journal Radio, RKO General, and NBC. He is a member of the Nominating Committee of the national Radio Hall of Fame and on the Dean’s Advisory Board of the Newhouse School of Communications at Syracuse University.  His radio show, “Sterling on Sunday” is heard nationally.www.waltersterlingshow.com  Contact him at walter@sabomedia.com

Industry News

Darren McKee Joins Altitude Sports Radio in Denver

The Denver Post reports that Mile High City sports talker Darren McKee, a.k.a. DMac, joins the midday show at KSE Radio Ventures’ KKSE-FM “Altitude Sports Radio 92.5.” DMac partnersim with Scott Hastings and Tyler Polumbus for the 12:00 noon to 3:00 pm “P.H.D.” show. The 24-year Denver sports radio pro was let go from Bonneville’s KKFN-FM “104.3 The Fan” in September. KSE Radio SVP/GM Dave Fleck comments, “We are excited to add Darren to our new and improved midday P.H.D. show. He is a respected member of the community whose work ethic and passion for broadcasting will help take our radio stations to new heights. Having DMac as part of ‘Altitude Sports Radio’ allows us to reconfigure our daily lineup while adding a great voice to the station.” Read the Post story here.

Industry News

Salem Partners with Just The News for Podcasts

Salem Media Group announces a new partnership between the Salem Podcast Network and Just Theim News for its podcasts from John Solomon, Victor Davis Hanson, and “Bauer and Rose” on the SPN platform. The agreement allows Salem to market and sell the podcasts to its array of advertisers and provide additional promotional support. Salem SVP Phil Boyce says, “John Solomon and his team are a perfect fit for Salem and will provide an additional layer of news credibility to the stories he covers. When you add Victor Davis Hanson’s podcasts, and those of Bauer and Rose, it makes the partnership complete.” Solomon comments, “Salem Podcast Network has amassed one of the most formidable audiences and lineups in the industry. We are excited to be joining the team and introducing our news and analysis to a whole new audience.”

Industry News

Newsweek Launches Josh Hammer Weekly Radio Show

Newsweek is launching a weekly talk radio version of its podcast, “The Josh Hammer Show” with Bonneville’s news/talk KTTH-AM, Seattle as its flagship station. The program debuts on Saturday (11/4)im anchored by Newsweek senior editor-at-large Josh Hammer. Newsweek says the program’s goal is to “navigate the converging realms of politics, law, and culture while deliberating on the evolution of American conservatism. Hammer, with his background as a constitutional lawyer, intends to present commentary accompanied by interactions with contemporary conservative thought leaders.” Newsweek director of radio and podcasting Jesse Edwards adds, “Josh Hammer is going to be the next big voice in conservative talk radio, and we couldn’t be more thrilled to bring his powerful message to the airwaves of Seattle, and beyond.”

Industry News

Broadcasters Foundation Launches Year-End Giving Campaign

The Broadcasters Foundation of America launches its annual Year-End Giving Campaign this week. The 501c3 charity provides financial aid to broadcast radio and television colleagues who are in need due to debilitating illness, accident, or tragedy. The Year-End Giving Campaign asks for personal tax-imdeductible donations to the Guardian Fund. Corporate donations can be given to the Angel Initiative, which is also tax deductible. BFoA chairman Scott Herman states, “Life can change in a heartbeat, and exorbitant medical bills can leave one of our colleagues in broadcasting in desperate need of assistance. I’m asking everyone in radio and television to consider a donation, in any amount, so that we can continue to provide assistance to those in our industry who need it most.” Find information about the Broadcasters Foundation and donate or apply for aid here.

Industry News

Free Talk Live Continues Distribution Via GCN

The nationally syndicated talk radio show “Free Talk Live” continues to be distributed by Genesis Communications Network after that company and Westwood One were unable to come to terms on a new satellite distribution deal. FTL founder Ian Freeman says the show continues with GCN via itsim ECHO box technology. He says, “GCN’s Adam Miller explains that their ECHO Files can easily be synced with most radio automation systems for easy delay broadcast with no new hardware needed and about fifteen minutes setup time! There is no need to have staff do daily chores like pulling files manually from an FTP or website. Those days are done! For live affiliates GCN has their ECHO Box that comes pre-programmed for the shows the affiliate carries. The ECHO Box can also do delay broadcast. They are sending these out with priority to stations that take the largest number of live hours, but eventually all live affiliates will receive them as dozens more of the very small ECHO Boxes will be coming in early November.” Affiliates with questions can call Adam Miller at 612-695-5982.

Ratings Takeaways

October 2023 PPM Ratings Takeaways – Part Three

imOctober 2023 PPM Data – Information for Nielsen Audio’s October 2023 PPM ratings period (September 14 – October 11) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are September 2023 – October 2023 (6+).

PORTLAND

News/Talk

KXL 6.7 – 6.9, #3 – #3

KEX 1.4 – 1.7, #22 – #21

KUFO .7 – .7, #26 – #24

KPAM .1 – .1, #33 – #34

News

None

Sports Talk

KFXX 1.5 – 2.0, #21 – #18

KXTG 1.0 – 1.6, #23 – #22

KPOJ .4 – .7, #28 – #24 (Trailblazers)

KFXX Stream  .1 – .3, #33 – #28

KMTT .2 – .2, #30 – #31

Public Radio News/Talk

KOPB 6.3 – 5.9, #4 – #4

KOPB Stream  2.0 – 1.6, #18 – #22

CHARLOTTE

News/Talk

WBT-AM 5.2 – 5.3, #5 – #5

News

None

Sports Talk

WFNZ-FM 2.4 – 2.7, #14 – #13 (Hornets)

WSOC-HD3 .1 – .1, #26 – #26

Public Radio News/Talk

WFAE 5.2 – 4.0, #5 – #10

WNSC 1.0 – 1.2, #18 – #18

WFAE-HD3 .3 – DNA, #21 – #DNA  

Notes: Public Radio News/Talk WFAE’s -1.2 (5.2 – 4.0) represents Charlotte’s largest September 2023 – October 2023 decrease; classic rock WRFX is the flagship of the Carolina Panthers.

SAN ANTONIO

News/Talk

WOAI 2.6 – 2.8, #15 – #13 (Spurs)

KTSA 2.2 – 2.6, #19 – #15

News

None

Sports Talk

KTFM 1.3 – 1.7, #24 – #22

KTKR .9 – .7, #26 – #27

KZDC .2 – .2, #37 – #35

Public Radio News/Talk

KSTX 1.6 – 1.7, #21 – #22 

SACRAMENTO

News/Talk

KFBK-AM 10.1 – 8.2 #1 – #2

KSTE-AM 3.3 – 2.7, #12 – #13

News

None

Sports Talk

KHTK 1.1 – 1.3, #20 – #18 (Kings)

KIFM 1.0 – 1.2, #22 – #20

KIFM Stream  .1 – .1, #29 – #30 

Public Radio News/Talk

KXJZ 1.9 – 1.8, #15 – #15

KQEI .3 – .2, #27 – #27

KQED .3 – .1, #27 – #30

KUOP DNA – DNA, DNA – DNA

Note: News/Talk KFBK-AM’s -1.9 (10.1 – 8.2) represents Sacramento’s largest September 2023 – October 2023 decrease.

PITTSBURGH

News/Talk

KDKA-AM 4.0 – 3.8, #10 – #11

KDKA-AM Stream  .7 – .5, #22 – #23

News

None

Sports Talk

KDKA-FM 7.9 – 8.0, #3 – #3

KDKA-FM Stream  .4 – .2, #25 – #28

Public Radio News/Talk

WESA 4.1 – 4.2, #8 – #7

Note: The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM/FM 5.2 – 6.9, #5 – #2

KNRS-AM/FM 4.0 – 2.9, #9 – #15

KKAT .1 – .1, #29 – #29

News

None

Sports Talk

KALL 1.7 – 1.8, #22 – #20

KZNS-FM 1.1 – .8, #24 – #24 (Utah Jazz)

KZNS-AM .4 – .5, #27 – #26 (Utah Jazz)

KZNS-FM Stream  .1 – .1, #29 – #29 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #29 – #29 (Utah Jazz)

KOVO .1 – .1, #29 – #29

Public Radio News/Talk

KUER 2.5 – 2.2, #17 – #19

KBYU-HD2 Stream  .5 – .5, #26 – #26

KUMT .4 – .1, #27 – #29    

Note: News/Talk KSL-AM’s +1.7 (5.2 – 6.9) represents Salt Lake City’s largest September 2023 – October 2023 increase; conversely, similarly-formatted KNRS-FM’s -1.1 (4.0 – 2.9) is tied for the market’s largest September 2023 – October 2023 decrease. 

LAS VEGAS

News/Talk

KMXB-HD3 1.9 – 1.6, #18 – #22

KXNT .6 – .5, #28 – #29

KMZQ .1 – .1, #36 – #36

News

None

Sports Talk

KWWN .9 – 1.0, #27 – #27

KENO .3 – .5, #32 – #29

KRLV .3 – .3, #32 – #32 (Raiders)

KKGK .2 – .3, #35 – #32 (Golden Knights)

Public Radio News/Talk

KNPR 1.2 – 1.4, #26 – #23

ORLANDO

News/Talk

WTKS 4.6 – 3.9, #8 – #10

WDBO 3.4 – 3.5, #12 – #13

WFLF 1.0 – .9, #21 – #19

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM 1.1 – .7, #20 – #22 (Magic)

WOCL-HD2 DNA – .1, DNA – #28

Public Radio News/Talk

WMFE 2.4 – 2.2, #15 – #15

CINCINNATI

News/Talk

WLW 13.9 – 13.5, 21st consecutive month at #1 (Bengals)

WKRC 4.6 – 5.4, #6 – #5

News

None

Sports Talk

WCKY 1.6 – 1.9, #18 – #18 (Bengals)

WSAI .6 – 1.0, #22 – #20

Public Radio News/Talk

WVXU 3.6 – 3.2, #9 – #11

CLEVELAND

News/Talk

WTAM 6.1 – 5.5, #7 – #10 (Cavaliers)

News

WMMS-HD2 DNA – .1, DNA – #24

Sports Talk

WKRK 5.1 – 5.9, #10 – #8  (Browns)

WKRK Stream  .8 – .9, #17 – #18 (Browns)

WARF .3 – .2, #20 – #23

Public Radio News/Talk

WKSU 4.9 – 5.9, #11 – #8

WKSU-HD4 .1 – DNA, #22 – DNA   

Note: Public Radio News/Talk WKSU’s +1.0 (4.9 – 5.9) represents Cleveland’s largest September 2023 – October 2023 increase.

KANSAS CITY

News/Talk

KMBZ-FM 5.1 – 5.5, #4 – #4

KCMO-AM 1.0 – 1.6, #20 – #17

KMBZ-AM 1.2 – 1.2, #19 – #21

KMBZ-FM Stream  .9 – .9, #22 – #22

KCMO-AM Stream  .1 – .2, #30 – #26

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 3.1, #13 – #14

KCSP Stream  .6 – .4, #23 – #23

Public Radio News/Talk

KCUR 3.2 – 3.2, #12 – #13

KANU-HD2 .1 – DNA, #30 – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 7.3 – 7.5, #4 – #4    

News

None

Sports Talk

WBNS-FM 7.9 – 8.6, #2 – #2 (Blue Jackets)

WBNS-AM DNA – .1, DNA – #21 (Blue Jackets)

WMNI .1 – .1, #22 – #21

Public Radio News/Talk

WOSU 4.5 – 3.9, #8 – #9

Up next: October 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Industry News

Beasley Media Group Q3 Net Revenue Falls 5.8%

Reporting its operating results for the third quarter of 2023, Beasley Media Group says net revenue was $60.1 million, a decrease of 5.8% over the same period in 2022. The company also reports a net loss of $67.5 million compare to the net income of $500,000 it reported in the third quarter of 2022, due largely to non-cash impairment losses.  Beasley CEO Caroline Beasley comments, “Beasley’s third quarter financial results reflect the well-publicized economic challenges and continued advertising market softness which we outlined in the prior quarters. Similar to recent quarters, Beasley delivered strongim digital revenue growth of 9.1% year-over-year, with digital revenue representing 18.6% of total third quarter revenue. Our continued strong digital revenue growth has moved us to within a few basis points of reaching the bottom end of our goal of digital revenue accounting for 20% to 30% of total revenue, and we remain laser focused on this initiative as a means to diversify our revenue in a cash flow positive manner. Our dedicated sales teams continue to leverage the tremendous audience reach and engagement of our local multi-platform content to attract new advertisers, resulting in a 22% increase in new local business revenue growth for the third quarter. Additionally, the actions we have taken to reduce our cost structure resulted in third quarter operating and corporate expenses decreases of 2.7% and 12.5%, respectively. In summary, we believe our third quarter financial performance demonstrates that our digital transformation and revenue diversification strategies continue to gain momentum and our initiatives focused on lowering operating expenses and reducing debt are positioning Beasley to generate increased and more diversified cash flows in future periods. Looking ahead, as has always been the case for non-election years, we expect fourth quarter revenues to be somewhat impacted by the absence of cyclical political advertising. While we plan to offset some of this expected softness through continued growth in digital and new business, we are hopeful that the overall advertising environment will improve in the fourth quarter and continue to closely monitor the economy.”

Industry News

iHeartMedia Debuts “The Patriot” in Vero Beach

iHeartMedia Treasure Coast announces the debut of the new “Newsradio 107.9 FM/1370 AM The Patriot” on (former oldies) WZTA-AM/W300BQ, Vero Beach. The station is airing “The Brian Mudd Show” in morning drive, simulcast from its home base at WJNO-AM, West Palm Beach. Otherim programming includes Premiere Networks’ “The Clay Travis & Buck Sexton Show” and “The Jesse Kelly Show,” as well as programming from Westwood One. iHeartMedia SVP of programming Jason Carr says, “We’re excited to bring ‘The Patriot’ to Vero Beach with local talk and news from ‘The Brian Mudd Show’ and some of the biggest names in national talk radio. ‘The Patriot’ will super-serve the growing Vero Beach community, with the most up-to-date news, weather and sports updates, including sources like FOX News and the Florida News Network.”

Ratings Takeaways

October 2023 PPM Ratings – Part Two

imOctober 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for: Washington, DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are September 2023 – October 2023 (6+).

 

WASHINGTON, DC

News/Talk

WMAL 3.9 – 4.0, #7 – #7

WFED DNA – DNA, DNA – DNA (Capitals)

News

WTOP & WTLP 8.7 – 8.1, tenth straight month at #2

WDCH .6 – .7, #23 – #22

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.6 – 2.8, #12 – #14 (Capitals)

WJFK-FM Stream 1.1 – .9, #21 – #21 (Capitals)

WTEM .2 – .3, #27 – #25 (Wizards)

WTEM Stream .2 – .2, #27 – #29 (Wizards)

WSBN .1 – DNA, #29 – DNA

Public Radio News/Talk

WAMU 12.0 – 11.9, 23rd month in succession at #1

Note: The flagship of the Commanders is classic rock WBIG. 

BOSTON

News/Talk

WRKO 2.8 – 2.3, #15 – #16

WXKS-AM .6 – .8, #23 – #23

News

News – Talk WBZ-AM 3.8 – 4.5, #10 – #8

Sports Talk

WBZ-FM 7.8 – 10.9, back-to-back months at #1 (New England Patriots, Celtics, Bruins)

WEEI-FM 4.2 – 3.8, #9 – #10

WEEI-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 5.4 – 5.4, #3 – #3

WGBH 3.6 – 3.8, #11 – #10

Note: Sports talk WBZ-FM’s +3.1 (7.8 – 10.9) is the largest September 2023 – October 2023 increase (6+) by any station in all 24 PPM-markets analyzed thus far.

MIAMI

News/Talk

WIOD 1.7 – 2.0, #21 – #21

News

None

Sports Talk

WQAM 1.4 – 2.3, #24 – #19 (Heat, Florida Panthers)

WINZ .3 – .5, #32 – #29 (Dolphins)

WMEN .1 – .2, #36 – #35

WSFS-HD2 .1 – DNA, #36 – DNA

WQAM Stream DNA – DNA, DNA – DNA (Heat, Florida Panthers)

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.8 – 3.9, #8 – #5    

Note: Sports talk WQAM’s +.9 (1.4 – 2.3) represents Miami’s largest September 2023 – October 2023 increase (6+).

SEATTLE

News/Talk

KIRO-FM 4.7 – 4.2, #6 – #8 (Seahawks)

KVI 1.7 – 1.8, #22 – #22

KTTH 1.4 – 1.5, #23 – #23

KPTR .1 – .1, #32 – #32

News

KNWN-AM & KNWN-FM 2.2 – 2.2, #20 – #20

KHHO .1 – DNA, #32 – DNA

Sports Talk

KIRO-AM 6.0 – 4.3, #3 – #6 (Seahawks)

KJR-FM 2.3 – 3.0, #18 – #14 (Kraken)

KJR-AM .3 – .4, #27 – #26

Public Radio News/Talk

KUOW 5.9 – 7.6, #4 – #1

KSWS .1 – DNA, #32 – DNA

Note: Public radio news/talk KUOW’s +1.7 (5.9 – 7.6) represents Seattle’s largest September 2023 – October 2023 increase (6+); conversely, sports talk KIRO-AM’s -1.7 (6.0 – 4.3) represents the market’s largest September 2023 – October 2023 decrease. 

DETROIT

News/Talk

WJR 1.8 – 2.3, #17 – #16

WFDF .1 – .4, #26 – #24

WJR Stream .1 – .1, #26 – #28

News

WWJ 4.0 – 4.6, #11 – #9 (Pistons)

WWJ Stream .2 – .7, #24 – #22 (Pistons)

WDFN .1 – .1, #26 – #28

Sports Talk

WXYT-FM 8.6 – 10.1, #1 #1 (Lions, Pistons, Red Wings)

WXYT-FM Stream 2.0 – 2.4, #16 – #14 (Lions, Pistons, Red Wings)

WXYT-AM .3 – .2, #23 – #25

WXYT-AM Stream .1 – DNA, #26 – DNA

Public Radio News/Talk

WUOM 1.8 – 1.5, #17 – #20

WDET 1.1 – 1.2, #20 – #21

PHOENIX 

News/Talk

KFYI 4.1 – 4.0, #5 – #7

KTAR-FM 2.9 – 2.4, #15 – #16 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 1.9 – 2.7, #22 – #14 (Suns, Arizona Coyotes)

KTAR-AM .2 – .2, #32 – #31 (Arizona Cardinals, Suns, Arizona Coyotes)

KDUS .1 – .1, #34 – #33

KGME .1 – .1, #34 – #33

KTAR-FM HD2 DNA – .1, DNA – 33

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

Public Radio News/Talk

KJZZ 3.9 – 3.7, #6 – #9

MINNEAPOLIS

News/Talk

WCCO 3.3 – 4.6, #12 – #10 (Minnesota Timberwolves)

KTMY 2.3 – 2.4, #16 – #16

KTLK-AM 1.4 – 1.8, #19 – #18

WCCO Stream .3 – .6, #26 – #24 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #30 – #32

Sports Talk

KFXN 6.8 – 7.8, #4 – #2 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .1 – .2, #30 – #28

KSTP-AM .1 – .2, #30 – #28

Public Radio News/Talk

KNOW 6.2 – 6.0, #5 – #5

KNOW Stream .8 – .7, #23 – #23

Note: News/Talk WCCO’s +1.3 (3.3 – 4.6) represents Minneapolis’ largest September 2023 – October 2023 increase(6+).

SAN DIEGO

News/Talk

KOGO 4.7 – 5.4, #5 – #5

KLSD .3 – .3, #26 – #26

News

None

Sports Talk

KWFN 4.7 – 4.2, #5 – #6

KGB-AM .7 – 1.2, #23 – #20

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.2 – 6.3, #3 – #3

TAMPA

News/Talk

WHPT 5.3 – 4.7, #5 – #6 (Lightning)

WFLA 4.0 – 4.6, #11 – #8

News

None

Sports Talk

WDAE 2.0 – 2.4, #19 – #16

Public Radio News/Talk

WUSF 2.3 – 1.6, #17 – #20

WUSF Stream .5 – .5, #25 – #25

Notes: Public Radio News Talk WUSF’s –.7 (2.3 – 1.6) represents a four-way tie for Tampa’s largest September 2023 – October 2023 decrease (6+); rock WXTB is the flagship of the Buccaneers.

DENVER 

News/Talk

KOA 3.7 – 4.5, #13 – #6 (Broncos)

KDFD 1.7 – 2.1, #19 – #19

KHOW 1.5 – 1.8, #21 – #21

News

None

Sports Talk

KKFN 4.6 – 4.5, #7 – #6

KKSE-FM 1.4 – 2.0, #23 – #20 (Nuggets, Colorado Avalanche)

KEPN DNA – .1, DNA – #36

Public Radio News/Talk

KCFR 4.2 – 3.9, #9 – #13

KUNC .5 – .8, #31 – #27

Note: News/Talk KOA’s +.8 (3.7 – 4.5) represents Denver’s largest September 2023 – October 2023 increase (6+).

BALTIMORE

News/Talk

WBAL 4.1 – 4.8, #8 – #8 (Ravens)

WCBM 1.8 – 1.7, #18 – #17

News

WTOP & WTLP  1.0 – 1.1,  #20 – #18

WDCH  .8 – .8,  #21 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.0 – 5.1, #9 – #7

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 4.5 – 4.0, #7 – #10

WYPR HD2 Stream .2 – DNA, #26 – DNA

ST. LOUIS

News/Talk

KMOX 5.8 – 5.0, #8 – #9

KFTK 1.9 – 1.8, #16 – #16

KTLK-FM 1.0 – .9, #19 – #20

KMOX Stream .5 – .4, #22 – #23

KFTK Stream .5 – .2, #22 – #27

News

KATZ-FM HD2 .4 – .3, #24 – #24

Sports Talk

WXOS 2.3 – 3.2, #15 – #14 (Blues)

Public Radio News/Talk

KWMU 3.5 – 4.0, #13 – #11

Note: Sports talk WXOS’ +.9 (2.3 – 3.2) represents St. Louis’ largest September 2023 – October 2023 increase (6+).

Up next: October 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Mike.Kinosian@gmail.com

Industry News

Audacy St. Louis Names Charles Mems VP of Sales

Audacy appoints Charles Mems vice president of sales in St. Louis. In this role, he’ll be responsible forim the achievement of the market’s total sales goal. Mems comes to Audacy from his most recent post as president of the Central Illinois Media group. Audacy St. Louis SVP of sales Becky Domyan states, “We are happy to add Charles and his vast experience of media sales and client support to our team. I have no doubt that he will drive exceptional results for our collection of brands.”

Industry News

TALKERS News Notes

PodcastOne announces deals to extend top performing and fan favorite podcasts “LadyGang,” “Gals on the Go” and “Melissa Gorga On Display.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne prides itself on being talent first and ‘LadyGang,’ ‘Gals on the Go’ and ‘Melissa Gorga On Display’ are some of the most talented hosts in the medium. We’re incredibly fortunate to build on a legacy of groundbreaking audio driven entertainment for women. Being able to grow these podcasts in partnership with their hosts has truly been a pleasure over the last several years, and we look forward to what the future has in store.”

VSiN, The Sports Betting Network, adds new affiliate stations in Medford, Oregon and Abilene, Texas. VSiN general manager Len Mead says, “Following new radio affiliates in New Hampshire and North Carolina late this summer, the new football season brings continued expansion of VSiN’s leading sports betting radio network. We’re excited to welcome new fans in Medford and Abilene as we continue to expand our distribution footprint to inform and entertain more listeners than ever before.”

iHeartPodcasts and Novel announce the launch of brand-new weekly podcast, “28 Dates Later with Grace Campbell.” Comedian and writer Campbell goes on 28 dates across two months, only dating people who are the total opposite of her usual type. Listeners not only hear audio from the actual dates, but are also be given a ringside seat to the post-date debrief between Grace and her friends Roz and Dan.

NASCAR crowns it’s Premier Series Champion this Sunday (11/5) at Phoenix Raceway capping its historic 75th Anniversary season. When Motor Racing Network completes its live broadcast from Phoenix, it will signal the end of approximately 350 hours of NASCAR related content produced by the network in 2023.

Ratings Takeaways

October 2023 PPM Ratings – Part One

imOctober 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

Comparisons are September 2023 – October 2023 (6+).

NEW YORK

News/Talk

WABC 3.4 – 3.1, #11 – #11

WOR 1.2 – 1.2, #22 – #23

WKXW .7 – .8, #24 – #25

WKXW Stream .2 – .3, #41 – #37

WLIR-FM .0 – .0, DNA – DNA

News

WINS-FM 4.6 – 4.3, #7 – #7

WCBS-AM 2.5 – 2.3, #13 – #15

WINS-FM Stream .4 – .4, #32 – #34

Business News WBBR .3 – .4, #35 – #34

WCBS-AM Stream .3 – .2, #35 – #40

Sports Talk

WFAN FM & AM 3.1 – 2.9, #12 -#13 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.1 – 1.4 #23 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .7 – .9, #24 -#24 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WNYC-FM 3.6 – 4.4, #10 – #6

WNYC-AM 1.4 – 1.3, #21 – #22

Note: Public radio news/talk WNYC-FM’s +.8 (3.6 – 4.4) ties contemporary Christian WPLJ for the market’s greatest September 2023 – October 2023 increase (6+).

LOS ANGELES

News/Talk

KFI 4.8 – 4.5, #4 – #5

KEIB .7 – .8, #32 – #32  (Clippers)

KRLA .6 – .6, #34 – #33

News

KNX-FM 3.7 – 3.3, #8 – #10

KNX-FM Stream .1 – .1, #43 – #39

Sports Talk

KLAC 1.6 – 1.3, #26 – #27 (Chargers, Clippers)

Public Radio News/Talk

KPCC 2.1 – 2.5, #20 – #13

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.4 – 3.6, #8 – #8  (Blackhawks)

WLS-AM 1.4 – 1.5, #23 – #24

WLIP .3 – .3, #37 – #37

WVON .1 – .0, #44 – DNA

WLS-AM Stream .0 – .0, DNA – DNA

News

WBBM-AM & WCFS 4.9 – 5.6, #3 – #3

WBBM-AM & WCFS Stream .2 – .1, #42 – #45

Sports Talk

WSCR 3.2 – 2.5, #11 – #14 (Bulls)

WMVP 1.4 – 1.6, #23 – #22 (Bears)

WSCR Stream .7 – .3, #28 – #37  (Bulls)

Public Radio News/Talk

WBEZ 3.0 – 3.2, #13 – #12  

Note: Sports talk WSCR’s -.7 (3.2 – 2.5) is the market’s greatest September 2023 – October 2023 decrease (6+).

SAN FRANCISCO

News/Talk

KSFO 2.0 – 1.6, #16 – #20

KSFO Stream .3 – .4, #29 – #28

News

KCBS-AM & KFRC 7.1 – 6.6, #2 – #2

KNEW .1 – .2, #33 – #32  

KCBS-AM & KFRC Stream .1 – .1, #33 – #36

Sports Talk

KNBR 3.7 – 3.2, #7 – #11 (49ers)

KGMZ 1.5 – 1.8, #22 – #18   (Golden State Warriors)

KTCT .2 – .3, #30 – #29  

KGO .1 – .3, #33 – #29  

KGO Stream .2 – .2, #30 – #32  

Public Radio News/Talk

KQED 5.3 – 5.3, #3 – #3

KALW .2 – .3, #30 – #29

DALLAS

News/Talk

WBAP 4.6 – 4.5, #5 – #4

KEGL 1.5 – 1.4, #26 – #27  (Mavericks)

KSKY .5 – .6, #35 – #33

KLIF-AM .6 – .4, #34 – #37

KSKY Stream .1 – .0, #42 – #DNA

News

News – Talk KRLD-AM 1.8 – 2.1, #22 – #21 (Cowboys)

News – Talk KRLD-AM Stream .0 – .0, DNA – DNA (Cowboys)

Sports Talk

KTCK 4.7 – 4.7, #3 – #3  (Stars)

KRLD-FM 2.9 – 3.6, #15 – #10 (Cowboys)

KRLD-FM Stream .1 – .2, #42 – #38 (Cowboys)

Public Radio News/Talk

KERA 2.7 – 2.4, #16 – #18

Note: Sports talk KRLD-FM’s +.7 (2.9 – 3.6) is the market’s greatest September 2023 – October 2023 increase (6+).

HOUSTON

News/Talk

KTRH 3.7 – 4.0, #12 – #9  (Rockets)

KPRC .9 – .9, #27 – #26  

News

None

Sports Talk

KBME 1.9 – 1.5, #22 – #22  (Rockets)

KILT-AM 1.3 – 1.5, #25 – #22 (Texans)

KFNC .2 – .3, #30 – #29

KILT-AM Stream .1 – .2, #34 – #31 (Texans)

Public Radio News/Talk

KUHF 2.2 – 1.8, #18 – #21

ATLANTA

News/Talk

WSB-AM & WSBB 7.3 – 8.1, #3 – #2

WFOM .4 – .4, #29 – #30

WGKA .3 – .3, #31 – #32

WSRV-HD3 Stream .0 – .2, DNA – #33

WAOK .1 – .1, #36 – #37

WAOK Stream .0 – .1, DNA – #37

News

WBIN  .1 – .0, #36 – #DNA

Sports Talk

WZGC 2.8 – 3.0, #14 – #14 (Falcons, Hawks)

WCNN 1.5 – 1.8, #20 – #18

WZGC Stream .3 – .6, #31 – #27 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.5 – 3.6, #12 – #10

WRAS  .7 – .6, #26 – #27

PHILADELPHIA

News/Talk

WPHT 1.5 – 2.1, #19 – #15

WPHT Stream .3 – .5, #29 – #23

WURD .5 – .5, #23 – #23

WURD Stream .5 – .3, #26 – #25

WKXW 1.1 – DNA, #22 – DNA

WKXW Stream .1 – DNA, #35 – DNA

News

KYW & WPHI 5.8 – 5.4, #5 – #6

KYW & WPHI Stream .2 – .1, #31 – #27

Sports Talk

WIP 5.8 – 8.2, #5 – #2 (Eagles)

WIP Stream .7 – 1.5, #25 – #20 (Eagles)

WPEN-FM 1.1 – 1.2, #22 – #21 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.6 – 3.1, #11 – #11

Note: Sports talk WIP’s +2.4 (5.8 – 8.2) is the greatest September 2023 – October 2023 increase by any station in these 12 PPM-markets (6+).

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 3.9 – 2.2, #8 – #18

WOR 1.1 – 1.1, #22 – #22

WLIR .2 – .2, #33 – #30

News

WINS-FM 4.0 – 3.7, #7 – #7

WCBS-AM 2.5 – 2.7, #14 – #12

WINS-FM Stream .5 – .6, #25 – #25

WCBS-AM Stream .4 – .2, #29 – #30

Business News WBBR .3 – .3, #32 – #29

Sports Talk

WFAN-FM 3.8 – 3.9 #10 – #6 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.7 – 3.0, #18 – #11 (Jets, Knicks, Islanders, Rangers)

WFAN-FM Stream 1.2 – 1.2, #21 – #21 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #33 – #30 

Note: Sports Talk WEPN-FM’s +1.3 (1.7 – 3.0) represents Nassau-Suffolk’s largest September 2023 – October 2023 increase.

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #22 – #24

Sports Talk

None

Public Radio News/Talk

KVCR .4 – .5 #19 – #19

KPCC .2 – .1, #20 – #24

SAN JOSE

News/Talk

KSFO 1.3 – 1.1, #22 – #23

KSFO Stream .2 – .2, #28 – #30  

News

KCBS-AM & KFRC 6.6 – 6.0, fourth consecutive month at #1

KCBS-AM & KFRC Stream .3 – .3, #27 – #29

KNEW .2 – .2, #28 – #30  

Sports Talk

KNBR 4.8 – 5.2, #4 – #5 (49ers)

KGMZ 2.2 – 2.1, #15 – #16 (Golden State Warriors)

KGO Stream .8 – 1.0, #24 – #25  

KTCT .5 – .8, #26 – #27   

KGO .2 – .6, #28 – #28  

Public Radio News/Talk

None 

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.2 – 6.0, #4 – #2

WKXW Stream .6 – 1.0, #22 – #19

WOR .6 – .6, #22 – #23  

News

WINS-FM 2.1 – 2.3, #13 – #11

WCBS-AM 1.2 – .9, #17 – #21

WINS-FM Stream .3 – .3, #27 – #27

WCBS-AM Stream .2 – DNA, #28 – DNA

Sports Talk

WFAN-FM & AM 4.1 – 3.4, #8 – #9 (Giants, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – 1.2, #20 – #17 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM .9 – 1.2, #19 – #17 (Jets, Knicks, Islanders, Rangers)

Public Radio News/Talk

None

Note: Sports talk WFAN’s -.7 (4.1 – 3.4) represents Middlesex-Somerset-Union’s largest September 2023 – October 2023 decrease. 

Up next: October 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Michael DelGiorno to Host AMs on WLAC, Nashville

Talk radio personality Michael DelGiorno posts news on his Facebook page that he’s taking over the morning show on iHeartMedia’s news/talk WLAC-AM/W252CM, Nashville on November 6. The 5:00 amim to 8:00 am show will be simulcast on the company’s KTOK-AM, Oklahoma City and KAKC-AM, Tulsa. iHeartMedia Nashville market president Dan Endom says, “We are thrilled to welcome Michael, a true broadcasting legend, to iHeartMedia Nashville. Michael’s extensive knowledge of the airwaves coupled with his innate ability to connect with audiences will elevate our programming to new heights.” DelGiorno served with Cumulus Media’s crosstown WWTN-FM, Nashville from 2007 through March of this year. He also previously hosted shows on KFAQ and KRMG in Tulsa.

Industry Views

Pending Business: AI vs the Personal Connection

By Steve Lapa
Lapcom Communications Corp
President

imReady to go back to the future?

We may need more than Doc Brown and Marty McFly to understand this one: product reviews written by A.I., not humans.

It’s the subject of a debate happening between the mighty Gannett company, owner of Reviewed, and a group of writers and editors who work there. According to The New York Times, the writers and editors group claims several reviews were A.I. generated. The posted reviews in question were run through A.I. detection software and the results were a slim to none chance humans wrote the reviews in question. Gannett says, not so fast, the reviews in question were authored by real humans.

Now here is where we need a time machine to take us a few years into the future. Let’s look at the reviews on our favorite go-to shopping, restaurant or travel review websites. How do we know who really wrote those reviews? This could be a whole new level of truth and proper disclosure in advertising.

Consider the possibilities of A.I.-generated reviews. Is every consumer offering feedback comfortable sharing their name on a Google review when many businesses ask for a positive review? There is a simple alternative to the A.I.-generated product review debate, and it’s right in front of you.

The answer should be part of your daily talk radio local sales mission statement. Demonstrate to your advertisers and prospects the proven results your on-air talent delivers every day. Chances are you may be taking for granted how to bring to life the credibility and trust your local on-air talent earns with each show. Global events, roller coaster economies and shifting political dynamics are all part of the daily conversation on your talk radio station. As your air talent distills the issues for the audience, take a few calls and engage in an energetic dialogue, they develop a bond that is unique to talk radio.

So, imagine the difference in the mind of the consumer when they hear the review or referral from a trusted source versus wondering if the review or referral they read is from a human or A.I. generated.

Is that the DeLorean time machine I hear?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Stamina, Systems, Support

im

In this week’s column, consultant Holland Cooke asks veteran broadcasters (l-r) Mike McVay, Jay Philippone, Gene Valicenti, and Paul Gleiser: “How do you keep up this pace?” Clue: They have a genuine love of our craft. Read Cooke’s column here.

Industry News

NYSBA Inducts 2023 Hall of Fame Class

im

The New York State Broadcasters Association inducted their Hall of Fame class for 2023 with Galaxy Media Partners CEO Ed Levine – chair of NYSBA’s Hall of Fame committee – serving as emcee. Pictured above are (from l-r) Levine, inductee Irv Gikofsky, Craig Stevens Harris, Dan Cummings, Angie Martinez, Bob Matthews, and NYSBA president David Donovan.

Industry Views

Monday Memo: Stamina, Systems, Support

By Holland Cooke
Consltant

imFeel busy? Try keeping-up with these four:

— Like George Clooney’s character in “Up In The Air,” Mike McVay attained an elite status earned by only a handful when Continental Airlines was the principal carrier in Cleveland, his home base. And he’s still at it, consulting full-time since 1984.

— “Rhode Island’s anchorman” is ultimate split-shifter Gene Valicenti, who hosts 3 hours of radio on WPRO at 6AM (11 years), then at 6PM he co-anchors on NBC10 TV (31 years), both top-rated shows.

— For 10 years I’ve been riding 138 miles with owner Jay Philippone from his home in Pittsburgh to Connect FM + Sunny 106 in DuBois PA. He lived there when his children were young, then moved to the Burgh’ when he bought stations in nearer West Virginia; and “because you get home quicker from Pirates and Penguins and Steelers games.”

— And for 20 years I’ve followed owner Paul Gleiser “106.3 miles door-to-door” from his home in Dallas to KTBB + KRWR in Tyler-Longview. Why the trek? “My wife gets to do what she wants to do” in the culturally rich Metroplex, and where she is a university professor.

How DO they do it?

“On the cusp of my 65th birthday,” Jay laughs, “that’s a good question!” As bosses, he and Paul are innately motivated. Gene sets the alarm for 5AM, but – because “I just can’t wait to get on the radio — I find myself getting up earlier,” to execute a show he and his producers mapped-out the day before.

Their love for our craft is clear. Mike says he’s “up late and up early because l absolutely love what I’m doing. I really don’t feel like I’m working for the most part.”

im

Their routine seems anything-but

Gleiser has gone-though “a lot of tires” making his trans-Texas trek 4 days a week since 1991 (on Wednesdays in his ATW Creative Services studio in Dallas). And he makes the most of all those miles: “I’m in the News and Talk business, so I use that time to consume news and keep myself current.” As does Philippone; and all that back-N-forth time affords them an invaluable perspective listening in-car, where AM/FM radio is still #1.

Mike McVay travels 3 weeks a month (down from 48 weeks X 5 days pre-pandemic), unlike Gene Valicenti’s 6AM + 6PM gigs that keep him closer to home. And, yes, Gene naps between shows (“30 minutes, longer makes it worse”). But by 5PM he’s in the bustling NBC10 newsroom, where “I start to work on the 6P TV script” he’s given, “which I go through and rewrite almost every story and tease, to make the copy sound like me.” 

Technology: Friend or foe?

“Yes!” Gleiser quips. “There are only tradeoffs.” On the plus side, the pandemic-necessitated telecommuting that has transformed so many other industries has shown radio new options.

Jimmy Failla’s first affiliate remote was from KTBB, where – minutes before airtime – Internet service failed. If I hadn’t seen it in person, I wouldn’t have believed that we fed New York via an iPhone hotspot. And as Failla’s frequent fill-in, Paul has hosted the show from KTBB and from home in Dallas and in-studio at Fox/NY, and my trained ear can’t hear the difference. And when Valicenti does his radio show at home Monday and Friday mornings, he can even do his live NBC10 TV simulcast hit there.

Philippone raves about the Radio.cloud automation system “that allows us to work and manage the product and diagnose transmitter problems from anywhere.” But he confesses that “I’m still working on a perfect way to manage my In box, to be able to keep-up” with the volume of communication and information, the velocity of which is “lots faster than pre-Internet/pre-Email days.”

During my 17 years as McVay Media news/talk specialist, I learned lots from Mike about keeping organized. “Obsessive about detail and staying focused on the job at hand,” he types meeting notes in real-time. “I do everything I need to do as quickly as it can be done,” which also means making the most of all that time in-flight. He warns managers to “prioritize properly, so the crisis of one person doesn’t become a crisis for someone else.”

It takes a team 

Gene Valicenti admits “I got lucky with two good producers,” one at WPRO the other at NBC10. “They’re both fast and technologically-savvy,” and his radio producer “can quickly find something during commercial breaks.” He talks with both producers several times each day, and they talk to each other. “It’s all about cross-promoting, cross-purposing” on-air material from station-to-station, win-win.

Paul Gleiser IS his stations. He has a PD, but he himself is owner, GM, Sales Manager, Promotion Manager, and choosy endorsement spot talent. “It’s an unusual management structure,” in which “everybody is in Sales, and everybody knows their job, and has tenure, almost zero turnover” (the last couple openings were because two longtime staffers died suddenly, too young).

Jay Philippone is at his Pennsylvania stations Mondays (interacting with each staffer and finalizing his visit to-do list) and Tuesdays (“meetings day”) and Wednesdays (follow-through). He has a full-time GM and “she’s been on the job 30 years next month, someone to make sure things get done and ‘the trains run on time.’”

Hitting Pause 

Mike urges “find time to turn it off. Let your brain be on rest, and entertain yourself.” He’s a sports fan, and binge-watches his favorite TV shows. Jay will “take a half day and not work, just read,” and he calls that decompression “really, really worthwhile.”

But retirement? McVay: Nope. Gleiser: “And do WHAT?” Philippone: “I’ve been in radio since I was 19 and I love what I do.” When I ask “If you didn’t do this?” Jay admits “I don’t have an answer,” and he thinks “it would be easy to lose a sense of direction.” As did his retired friend who said “it sucks.”

Valicenti is struck by the reach of WPRO’s station stream: “You would not believe how many rely on it,” and when it hiccups “we hear about it!” And not just from locals using the station app and smart speakers. He has a big following in Florida, seasonal snowbirds and Rhode Island ex-pat retirees who are frequent callers. When the time comes? “Maybe doing a radio show from Florida,” where – vacationing recently in Naples – he was greeted by New England accents when spotted in restaurants callers had recommended.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radioand “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Cumulus Media 2023 Q3 Revenue Falls 11%

Cumulus Media Inc is the first audio group to report third quarter 2023 operating results in a year that’s been challenging for all media reliant on advertising. Today’s Q3 report reveals net revenue of $207 million, a decline of 11% over the same period in 2022. Cumulus reports net income during the quarter of $2.7 million, down 68% from a year ago. However, for the first nine months of 2023, the company reportsim a net loss of $19.8 million. Cumulus reports in segments, and for the Q3 period total broadcast radio revenue was $146 million, down 17.4% from a year ago. Spot revenue was down 15.2% while network revenue declined 22.8% from Q3 of 2022. Cumulus’ digital segment reports revenue of $37.2 million, an increase of 6.6%, year-over-year. Cumulus CEO Mary G. Berner states, “Third quarter revenue and Adjusted EBITDA finished in line with expectations with results reflecting the continued dichotomy between local imand national business lines. Despite the challenging environment, we maximized performance by continuing to focus on areas we can control, including growing each of our digital businesses, reducing costs, and improving our balance sheet through non-core asset sales and debt reduction. These actions have further improved the company’s revenue growth profile, operating leverage, financial flexibility, and strategic optionality and, collectively, position us to rebound when the advertising environment improves. While we are continuing to see weakness in national markets, as companies are starting to set their 2024 marketing budgets, we are seeing some initial indications from key national advertisers in several categories that sentiment is improving for next year. That tone, combined with the anticipation of a robust political spending cycle, gives us cautious optimism that we may be seeing the early signs of a market recovery.”