Industry News

KMBZ-FM, Kansas City Host Scott Parks Returns After Rehab Stint

Morning drive talk host Scott Parks (right) thanks his co-host Dana Wright (left) and his family members who staged an intervention that got him into rehab for saving his life. Parks returned to the morning show on im Audacy’s KMBZ, Kansas City yesterday (10/26) after spending the last month in a rehab program, according to a story in the Kansas City Star. Parks says he’s been addicted to alcohol for much of his adult life but had been sober for three years before an undisclosed family trauma in July led him back to drinking. Wright noticed Parks’ relapse and, fearing for his health, contacted Parks’ brother. Parks credits the resulting intervention with getting him the help he needed. Read the Kansas City Star story here.

Industry News

NRG Media’s Iowa Talking Points Goes on Remote

The cross-platform program “Iowa Talking Points” – produced by NRG Media and Mudd Advertising, took to the road last Friday (10/20) for a remote broadcast that featured GOP presidential candidatesim Gov. Ron DeSantis, Amb. Nikki Haley, Vivek Ramaswamy, Sen. Tim Scott, Gov. Doug Burgum, Gov. Asa Hutchinson, and Ryan Binkley. “Iowa Talking Points” is produced for live video stream, imvideo and audio on-demand playback, and radio rebroadcast by NRG’s “News/Talk 1540” KXEL, Cedar Rapids-Waterloo and is hosted by KXEL program director and host Jeff Stein. Previous programs in the series have been produced in front of a live studio audience from Mudd’s state-of-the-art “Studio5@Mudd” facility in Cedar Falls. Last week, the team arranged a special live broadcast from the annual tailgate fundraiser sponsored by Iowa State Rep. Mariannette Miller-Meeks. Stein says, “There are very few opportunities to have access to this many candidates at one time. Engaging with them in this way gives our audience the best information free from sound bites and media filters.” Pictured here is Stein with DeSantis (left) and Haley (right).

Industry News

Larry Elder Exits Presidential Race

As reported by UPI, conservative talk media personality Larry Elder suspends his campaign for theim GOP presidential nomination and says he’ll put his support behind Donald Trump. “As I look at the path forward, and after careful consideration and consultation with my campaign team, I have made the difficult decision to suspend my campaign.” Elder was unable to get a spot on either of the two Republican presidential debates held so far. Read the UPI story here.

Industry News

WGN, Chicago Wins Five Silver Dome Awards

Nexstar Media Group’s WGN, Chicago was honored with 2023 Silver Dome Awards in five categories from the Illinois Broadcasters Association at the organization’s reception on Tuesday (10/24) in Bloomington-Normal. The awards were: Best Continuing Coverage – “Highland Park Fourth of Julyim shooting”; Best Hard News Story – “The latest from Highland Park following the Fourth of July parade shooting” for news director Ryan Burrow (pictured holding two of the awards) and talk host John Williams; Best Radio Personality – John Williams; Best Radio Series or Documentary – “Ukraine-Russia War: Russia launches an attack on Lviv” (11/15/2022) for Bob Sirott, Joseph Lindsley, Joe Romano, Hayley Boyd; and Best Sportscaster – Dave Eanet. WGN Radio VP and general manager Mary Sandberg Boyle says, “These awards from the IBA serve as a compelling testament to our station’s ability to provide vital information to our local community during critical times. The collaboration between Channel 9, NewsNation, and our own newsroom proves the strength of our combined resources, ensuring that we remain a trusted source of news for Chicagoland.”

Industry News

Newsmax Names McBride Morning Co-Host

Newsmax names Sharla McBride co-host of “Wake Up America” alongside host Rob Finnerty.im McBride most recently served with CBS affiliate WUSA-TV, Washington DC where she served as a news and sports anchor. McBride says, “I am excited to join an incredibly talented team at Newsmax and look forward to bringing Americans the stories that matter each morning. It has been my dream to work for network news, and I feel my 17 years of anchoring experience have prepared me for this new role of co-hosting ‘Wake Up America.’ It’s an absolute honor!”

Industry News

Tucker Carlson’s Media Venture Inks Flagship Advertiser

Former FOX News Channel star Tucker Carlson is launching his new digital media platform Last Country Inc and has signed its first flagship advertiser. PSQ Holdings describes its PublicSq. as a “marketplace of patriotic businesses and consumers” focusing “on highlighting the patriotic, parallelim economy found on PublicSq.” The agreement includes collaborative content segments that will air on Tucker Carlson’s show on both X and Last Country’s own platform. Last Country CEO Neil Patel comments, “We are proud to announce that our new media venture will be partnering with PublicSq. as our first advertiser. PublicSq. is a key company in the parallel economy, specifically countering the Chamber of Commerce and Amazon. There is a wave of disruption coming to the media and economic establishment, and our companies will help accelerate this overdue shift.”

Industry News

Audacy Releases Modern Blueprint for Audio Advertising

Audacy is releasing the fifth installment of its bi-annual audio thought leadership series, State of Audio: Level Up, that it calls “a modern blueprint for audio advertising, designed to provide a go-to playbook – including planning tips, creative how-to’s and innovative trends – to help advertisers level up the performance of their audio investments.” Audacy chief marketing officer Paul Suchman says, “Audio is proving itself as a must-have media for marketers. Our advertisers are embracing the power of multiim-platform audio with media plans that utilize radio, digital audio and podcasts, working together to reach audiences with unprecedented precision and drive quantifiable outcomes for their brands.” Some of the findings within the guide include: 1) Audio advertising works harder – driving more than two times the attention of TV and social media at more desirable CPMs; 2) Radio and digital audio are stronger together. A multi-platform audio strategy is so powerful that advertisers see 1.5 times the return on ad spend compared to digital-only campaigns; 3) Advertisers are leaving upwards of $6 billion in revenue on the table by not including total audio – a balanced mix of traditional broadcast radio and digital audio – in their media mix, according to a study conducted by Audacy and Neustar. The report also offers actionable tips for producing effective ads under the section titled, “5 Ways the Best Audio Ads Crush the Status Quo.” Here, Audacy says, “Advertising on the #1 reach media — Audio — will get you the most ears. But to keep them, your creative can’t just be good — it needs to be really freaking great.” See the report here.

Industry News

FOX News and SiriusXM Renew Content Deal

SiriusXM and FOX News Media announce they have signed a new, longterm agreement for SiriusXM toim continue carrying FOX News Channel, FOX Business Network and FOX News Headlines 24/7 exclusively across SiriusXM’s platforms. Additionally, FOX News On-Demand Audio will remain available on the SiriusXM app. FOX News Media president and executive editor Jay Wallace says, “We value our relationship with SiriusXM and are pleased to extend our broadcast agreement, ensuring their audience continued access to their favorite FOX News personalities and powerful primetime lineup.”

Industry News

WWO: AM/FM Radio Tops TV Among Persons 18-49

The latest blog post from Cumulus Media | Westwood One’s Audio Active Group features data from Nielsen’s Total Audience Report for Q3 of 2023 that indicates “AM/FM radio’s persons 18-49 average audience is now +5% greater than television.” Other takeaways from the research include: 1) Sinceim 2018, Nielsen’s Total Audience Report reveals the 18-49 weekly reach of live and time-shifted TV has dropped -26%. Over the same period, TV’s daily time spent is down -59%; 2) cord-cutting is a major driver of TV’s audience collapse: The MRI Simmons January 2023 “How Americans Watch TV” report reveals 51% have cut the cord; 3) While a huge number of Americans have abandoned traditional TV for streaming, AM/FM radio remains the dominant audio platform: According to Edison Research’s Q2 2023 “Share of Ear,” AM/FM radio has a massive 69% share of U.S. ad-supported audio. AM/FM radio audience shares are over 17 times larger than ad-supported Pandora and ad-supported Spotify. See the full blog post here.

Industry News

Lange Rises to VP, Client Success and Strategy for Audacy

Audacy announces that Ryan Lange is promoted to vice president of client success and strategy in its Midwest region. In this role, Lange will oversee sales strategy and digital fulfillment teams for Audacy’sim Chicago, Cleveland, Detroit, Madison, Milwaukee and Minneapolis markets. He has been serving the company as director of digital sales and strategy. Audacy regional president Rachel Williamson states, “Over the past four years, Ryan has played a pivotal role in developing our critical sales support team, and his invaluable contributions have been instrumental in building strong relationships with clients. We look forward to continued growth and innovation under his leadership across the region.”

Industry Views

Pending Business: Your 2024 Ad Sales Forecast

By Steve Lapa
Lapcom Communications Corp
President

imYour crystal ball is still foggy, isn’t it?

Even worse, no matter how many times you try and shake it into a predictive submission, the answer is still the same, “Political-not sure, Weather Emergency-unforecastable.”

Nobody in business likes a lack of confidence, so “Not Sure” is a non-starter. For us radio fans, the variables in predicting a 2024 ad sales forecast are the most unforecastable, unpredictable, variables since the original gang of head-in-the-sand radio gurus pegged MTV as a 1981 fad.

And here we are, 42 years later where a pure-play music video channel challenging FM music radio, satellite music radio, music streaming and downloadable audio would include dating games and ridiculousness, once again saving America’s most-listened-to free music source: radio.

Remember 1981 when talk radio was mounting a competitive threat to all-news radio. Rush was 30, Hannity was 20, Bongino was seven and Ben Shapiro was not born yet. Anybody here have 42 years to wait out your 2024 predictions and get it right? How about 42 days late with your forecast?

Our new world of AI, super-speed computer analysis, blended into an ever-changing digital and social media landscape, under pressure from the economy, global events and the melting radio revenue ice cube has made predicting 2024 ad projections a Vegas skill game.

Thankfully, we have the experience, patience, and cooperation of radio’s leadership to adjust forecasting quarter by quarter, sort of. Back to the task at hand and how to navigate this cracked crystal ball as you mount your sales strategy into 2024.

— Keep your eye on the prize. Always remember, your current advertiser is your best advertiser. Take diligent care of your foundational base billing and that means super serving your customers, as competitors from every medium are monitoring, planning, and pricing a counter plan.

— Positive Paranoia. Thank you, Andy Grove. The third CEO of Intel and a driving force behind Silicon Valley’s original exponential growth knew how to channel innovation and competition into a positive zone. How about you?

— Never stop learning. What new strategies and sales techniques will you drive into next year.

— Something will drop out of your sales picture. What is it? Eventually a sale resource will drop out. Identify how you will compensate for the loss and how you will grow your business as a result.

— Do you have minimum and maximum goals? There are only so many accounts you can sell and service in a month. What is that number and how much do each of those accounts need to generate monthly?

— Attrition. The arch-enemy of sales. Some business never returns. Now what?

Many 2024 projections are falling in the ultra-conservative, no risk, under promise/overdeliver category. Yet there is a fine line between being too conservative and a vote of no confidence. What’s in your forecast?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: ChatGPT – Threat and Tool

By Holland Cooke
Consultant

imAfter post-consolidation cutbacks have whacked local on-air content, there’s now angst that Artificial Intelligence can – literally – dehumanize radio (and other media – HUGE issue in the SAG-AFTRA strike). Voice cloning is child’s play; and several vendors are already peddling AI gimmicks to radio stations.

Glass-half-full: When I asked, “How talk radio hosts and DJs can use ChatGPT to prepare shows,” the robot replied instantly…

“Talk radio hosts and DJs can leverage ChatGPT to enhance their show preparation, generate engaging content, and connect with their audience more effectively. Here’s a guide on how they can use ChatGPT effectively:

— Show Topic Generation: Use ChatGPT to brainstorm and generate unique and interesting show topics. Input keywords related to your show’s theme or current events to get topic suggestions.

— Content Research: Ask ChatGPT to provide background information on a particular topic or guest. It can summarize recent news, provide historical context, or even suggest relevant questions.

— Interview Preparation: Use ChatGPT to generate interview questions and talking points. Input information about your guest or their expertise, and ChatGPT can help you create a list of thoughtful and engaging questions.

im

— Script Writing: When scripting segments or promotional materials, you can collaborate with ChatGPT to draft scripts. It can provide creative ideas for introductions, transitions, and promotional announcements.

— Audience Engagement: Ask ChatGPT to generate polls, questions, or discussion points to engage with your audience during live shows. It can also help create intriguing teasers to promote upcoming segments.

— Fact-Checking: Use ChatGPT to fact-check information before presenting it on air. This ensures the accuracy of your content and maintains your credibility.

— Content Expansion: If you need to expand on a topic or provide additional information during a show, ChatGPT can help by generating elaborative content or explanations.

— Generating Show Summaries: After the show, ChatGPT can assist in creating summaries or show notes for your listeners, making it easier for them to catch up on missed episodes.

— Storytelling and Narration: DJs can use ChatGPT to help craft engaging stories or narratives to share with their audience, making their radio shows more entertaining and relatable.

— Creative Segment Ideas: Ask ChatGPT for creative ideas for segments, games, or challenges to keep your show fresh and exciting.

— Language Assistance: For DJs hosting shows in multiple languages, ChatGPT can help with translation, pronunciation, and language learning, ensuring smooth communication.

— Show Promotion: Collaborate with ChatGPT to create compelling social media posts, newsletters, or blog content to promote your shows and engage with your audience online.

— Handling Caller Questions: If you take live caller questions, ChatGPT can assist in formulating responses or clarifying complex issues for your callers.

— Real-Time Updates: For breaking news or sudden changes, ChatGPT can provide real-time updates and help you adapt your show’s content on the fly.”

Remember how those Terminator movies warned-against SkyNet A.I. becoming self-aware? While there’s no question that ChatGPT is the cure for writer’s block, its response ended with some impressive self-awareness, a reminder that YOU are the author of your show: “Remember to review and edit the content generated by ChatGPT to ensure it aligns with your show’s tone, style, and audience preferences. ChatGPT can be a valuable tool for radio hosts and DJs, streamlining the preparation process and enhancing the overall quality of their shows.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Tony Bruno Launching Sports Talk Network

Philadelphia sports site Crossing Broad shares a press release from sports talk media personality Tony Bruno that announces the debut of his new sports talk venture, the Tony Bruno Sports Network. The network will feature “The Tony Bruno Show” in afternoon drive (3:00 pm to 6:00 pm ET), along with “The Pete Sheppard Show” (7:00 am to 10:00 am ET), “Defo & Lubie” (10:00 am to 12:00 noon ET), andimMartinez & Company” (6:00 pm to 8:00 pm ET), with the early afternoon daypart to be announced. The press release states, TBSN will debut October 30th  with LIVE programming every weekday with sports talk radio from 7am to 8pm to start. Additional time slots and weekend programming will be added over the following months. TBSN is available to listeners nationwide online via LIVE365.com and on the ‘Tony Bruno Sports Network’ app for Android and iPhone.” Bruno adds, “I want to thank all of my fans who have followed and supported me through the years. I am grateful to everyone who has encouraged me to return and who still want to hear my daily fun approach to sports and current affairs, which has been my forté for over five decades in broadcasting; this time, I’m bringing friends! I hear over and over again that fans are tired of X’s & O’s sports radio. I plan to bring back exciting, sports talk radio again, with a Florida flair. What better place to launch a new nationwide sports network than in Florida, a true melting pot of fans from all over the nation.”

Industry News

Outkick Reports Q3 Audience Up 34%

Sports media platform OutKick says that its third quarter audience data from Comscore indicates it had the “highest year-over-year growth amongst its competitive set averaging more than 5 million totalim multiplatform unique visitors, which is up 34% versus 3Q of 2022.” The platform also delivered 67 million total multiplatform minutes and 64 million total multiplatform views. Outkick founder Clay Travis says, “Once again OutKick finishes the quarter with strong numbers that highlight our consistent growth across the platform. Our in-depth and common-sense reporting continue to be the driving force and differentiate us from your standard sport sites.”

Industry News

WTMJ, Milwaukee Talk Host Jeff Wagner Announces Retirement

Longtime Milwaukee talk radio personality Jeff Wagner announces that he will retire from Good Karma Brands’ news/talk WTMJ-AM where he hosts the 12:00 noon to 3:00 pm show after his December 15 show. His 25-year career with WTMJ began in 1998 as a part-time host. He quickly moved into a full-time position in November of that year. Wagner says of his decision to retire, “No show runs forever, andim it has been an honor and a pleasure to host a daily radio talk show in my hometown for a quarter century. I am extremely grateful to Good Karma Brands, my teammates (past and present), our partners, and most importantly, our fans for all their support over the years. While I’m excited to see what comes next, I will truly miss the daily interaction with listeners about the issues of the day.” Wagner has been a long-standing member of the TALKERS magazine Heavy Hundred – the annual list of the 100 Most Important Radio Talk Show Hosts in America. Good Karma Milwaukee market manager Greg Scalzo comments, “Jeff is a broadcasting legend whose daily wisdom and dedication to the station was felt by our audience throughout his entire career. His retirement marks the end of an era, and we celebrate the legacy he leaves behind.” Before joining WTMJ, Wagner was an Assistant United States Attorney for the Eastern District of Wisconsin and later an attorney in private practice.

Industry Views

Harry Hurley is This Week’s Guest on Harrison Podcast

WPG, Atlantic City, New Jersey legendary host Harry Hurley is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.” Hurley has been at the helm of the heritage station’s wildly successful morning show for more than 30 years. He is also known to talk radio audiences nationwide as a special guest host making numerous appearances on FOX News Radio. Before he made an indelible mark in radio, Hurley was an accomplished executive in Atlantic City’s hotel and banking industries. Michael Harrison describes Hurley as being “a remarkable combination of business savvy and emotional intelligence – not to mention, extremely talented.” One of the notable accomplishments this outstanding broadcaster has achieved in his career has been on the philanthropical front. During the past 16 years, Hurley’s 501c3 charitable foundation, which annually presents both a gala civic dinner and a charity golf tournament, has raised and distributed more than $1.4 million to worthy causes across the State of New Jersey and beyond. His most recent dinner took place on September 29. It alone raised over $100,000. Hurley is a public service dynamo and in Harrison’s words, “a role model for local hosts and stations to emulate in establishing a positive brand within their market.” Hurley is the recipient of numerous radio industry and local New Jersey honors. Listen to the podcast in its entirety here.

Industry News

TALKERS News Notes

SiriusXM announces that Hall of Fame basketball coach Mike Krzyzewski will host the premiere episode of the 19th season of his exclusive weekly SiriusXM show, “Basketball and Beyond with Coach K,” today (10/19) at 6:00 pm ET with Arizona Diamondbacks manager Torey Lovullo, whose team faces the Phillies in game three of the NLCS this evening. Also on the program will be NBC broadcaster Maria Taylor.

Audacy announces the launch of the third season of “Gone South,” the Edward R. Murrow Award-winning original investigative franchise. In “Gone South, Season 3: The Sign Cutter,” Audacy and Emmy- and Peabody Award-nominated producer and journalist Jed Lipinski team up to unravel the story behind the 2018 killings of four sex workers in the border town of Laredo, Texas. Those murders triggered a manhunt for a serial killer that would lead to a shocking standoff with a man once tasked with protecting the town.

AdLarge announces that Headspace Studios joins its podcast portfolio, expanding content focused on mental health, wellness and mindfulness. Headspace’s podcast collection includes “Dear Headspace,” “Radio Headspace,” and “Sunday Scaries.”

Industry News

“New Jersey 101.5” Honored by NJ Society of Professional Journalists

Townsquare Media news/talk WKXW-FM, Trenton “New Jersey 101.5” is recognized by the New Jersey Society of Professional Journalists for its service to the community with three first-place awards in its 2023 Excellence in Journalism Contest. In the category of Best Public Affairs Show (TV and Radio), the station’s town hall special, “Class Disrupted – Pandemic Learning Loss,” which broughtim together a panel of educators, behavioral specialists and policymakers to examine how best to deal with pandemic learning loss won first place and will be received by the leading team members behind the town halls: anchor Eric Scott, director of content Anne Gress, news director Annette Petriccione, managing editor Sergio Bichao, and operations specialist Dan Alexander. The station also won in the Broadcast – Best Breaking News Coverage category for its coverage of the mayhem that erupted in Long Branch at the start of the summer season at the Jersey Shore. Managing editor Sergio Bichao, reporter Dan Alexander and then-producer and weekend host Jordan Jansson worked late into the night to chronicle a developing story that had far-reaching impacts on public opinion and policy relating to law and order. Finally, the station won in the Best Use of Sound for Radio News Story for reporter Dino Flammia’s series of on-air and online reports marking the 10th anniversary of Superstorm Sandy.

Industry News

Mildred Carter Mentoring Program Application Now Open

Mentoring and Inspiring Women in Radio, Inc (MIW) announces that the application window for its 2023-2024 Mildred Carter Mentoring Program is now open through November 3. Established in 2002, MIW’s heritage annual mentoring initiative connects mentees with accomplished women recognized asim leaders, mentors, and game changers within all aspects of radio broadcasting. Four candidates from the radio broadcasting industry – within all of the disciplines of radio including sales, marketing, programming, and digital – will be selected for the 2023- 2024 program. MIW board president Ruth Presslaff comments, “We are so pleased to launch the Mildred Carter mentorship program with the very generous and consistent support of Beasley Media Group and Entravision. Based on our application pool, it’s clear there’s a great need for mentoring and we are here for it.” Find out more about the program here.

Industry News

LA Daily News: Is All-Digital the Best Future for AM?

A piece by Richard Wagoner in the Los Angeles Daily News looks at the question of whether all-digital AM is ultimately the best solution for AM radio’s fidelity and interference issues. He writes, “Over the years, technical improvements have helped make AM sound better, but the erosion of listeners from the band has continued. One potential solution was digital HD radio, but the hybrid HD system introduced itsim own problems by increasing overall interference on the band, leading many stations to abandon it.” But all-digital AM is a much better signal and as more and more infotainment systems in new cars are HD compatible, more listeners are likely. Outfitting AM stations with digital transmitters is not inexpensive, even though they use far less electricity than an analog AM transmitter. And in the United Kingdom where digital audio broadcasting (DAB) launched more than 10 years ago, most commercial radio stations still broadcast an analog signal as well. Even though about 60% of listening in the UK is to DAB signals, Ofcom recently agreed to renew analog licenses through 2032 because many Britons still listen to analog on their old radios. Read the LA Daily News piece here.

Industry News

WGN, Chicago Recognizes Longtime Employees

im

WGN Radio celebrates staffers Marlene Wells (left) and Jim Holland (right, with WGN Radio vice president and general manager Mary Sandberg Boyle at center), who have a combined 106 years of service to the station. This year marks the 56th anniversary for promotions, sales, and merchandising coordinator Marlene Wells and the 50th anniversary for engineer in charge Jim Holland. Wells, a Chicago native who recalls fondly the first day she walked in to start the job, has been an integral part of the promotions of the station, from guiding on-site broadcasts to organizing events over the years like PumpkinFest, the Kathy and Judy Conventions and countless others. Holland, a graduate of Northwestern University, was instrumental in the station moves over the years from Bradley Place to the Tribune Tower and to its current location at 303 E. Wacker. Holland did work on “Bozo’s Circus” and designed and constructed a studio switcher system that served WGN for over 20 years. Both appeared in the 45-minute documentary “100 Years of WGN Radio: A Retrospective” that aired in 2022 as part of the station’s anniversary. You can see the documentary here.

Industry News

Mark Wainwright: The Greatest Home Run

im“A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!” October 13, 2023 is the 63rd anniversary of Pittsburgh Pirates second baseman Bill Mazeroski’s unlikely World Series-winning home run that lifted the team over the heavily favored New York Yankees in the 1960 championship. Today, veteran radio performer and voiceover artist Mark Wainwright presents the story – and the stories behind the story – of “the greatest home run,” broadcasting legend Chuck Thompson’s uncharacteristic radio flubs, and how the video & audio of the series that was thought to be lost forever was found! Read Mark Wainwright’s story here.

Industry Views

Pending Business: When it Matters Most

By Steve Lapa
Lapcom Communications Corp
President

imIt may seem impossible, but you need to stay in your lane.

As we live through another dark chapter in world history, staying focused on what we do in sales and marketing will be a nearly impossible challenge. We live in a 24/7, always-on world constantly updating everything from everywhere.

As we work on the sales, marketing and management side, the news/talk and information programming side are in hyper mode logging on, weighing in, competing to never miss a beat. I remember when time stood still as the events of 9/11 shocked the world and time stood still. Talk radio hosts, producers and news departments tried their best to digest the events and offer some level of understanding to a listening audience. For the first time ever, the mainland of the United States of America had been attacked.

And here we are, frozen again. This time the events unfolded halfway around the world. Once again shock, unspeakable actions, thousands of innocent deaths, massive destruction. If you have been doing this long enough, we do have some level of experience with shocking events.

Once again, our talk radio hosts, producers and news teams will be a go-to source for millions of listeners across the country. How do we stay focused, selling, marketing, prospecting as local communities react to all this that is unfolding halfway around the world?

— Our thoughts and prayers are with those in harm’s way. As difficult as it may be, try and keep the opinionated politics away from your sales process.

— Keep the conversation neutral. A challenge for sure. If you are prepared there’s always positive to bring to your sales call.

— The calendar never quits. Halloween, Thanksgiving, Christmas, New Year’s, are all around the corner and with that a last-minute marketing opportunity.

— Why are 66% of the U.S. adults over 40 overweight?  Blame the men, we always skew those numbers. Just helping with a little small talk …

As challenging as the next few days and weeks may become, your news/talk radio station will become an important resource for adults on the go who need to know. As you formulate your presentations, stay focused on the unique benefits only your radio station’s lineup can deliver in times of crisis. Your on-air talent have earned the trust of the audience the old-fashioned way…. by being there when it mattered most.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Salem Media Group Partners for GOP Debate

The Republican National Committee selects NBC News, Salem Radio Network, the Republican Jewish Coalition, and Rumble as media partners for the third Republican presidential primary debate at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County on November 8. Salemim Media Group CEO David Santrella says, “Salem Media Group and the Salem Radio Network are honored to be chosen by the Republican National Committee to be a part of this historic Republican presidential primary debate. Salem is an experienced partner of the RNC, having co-moderated four RNC debates in 2015-2016. We look forward to working closely with NBC News and other selected partners to deliver an event that will shine a light on the candidates and educate voters ahead of the primary.”

Industry News

TALKERS News Notes

Cumulus Media Inc is hosting a conference call on Friday, October 27 at 8:30 am ET to discuss its third quarter 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.

Audacy amends the employment agreement with executive vice president, general counsel and chief legal officer Andrew P. Sutor that extends the expiration of the term of the agreement from December 31, 2023 to December 31, 2026.

PodcastOne obtains the exclusive distribution and sales rights to the podcast “Nighty Night” hosted by New York Times best-selling author and attorney Rabia Chaudry. PodcastOne president Kit Gray states, “We have been longtime fans of Rabia, for her work as an esteemed podcast host and for her work as a revered advocate. Rabia and her work with Adnan Sayed told through the podcast ‘Serial,’ put podcasting on the map for mainstream audiences. We are thrilled that she is joining us at PodcastOne and look forward to welcoming her to our family of podcasters.”

Features

The Greatest Home Run

A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!

By Mark Wainwright

imThe History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.

Long-time baseball fans know the basic facts: On October 13, 1960, Bill Mazeroski of the Pittsburgh Pirates hit a line drive over the left field wall at Pittsburgh’s Forbes Field to win the World Series for the Pirates.

This was an iconic moment in baseball history, and an iconic moment in baseball broadcasting history, as well … although the Hall of Fame broadcaster who described the moment for the national radio audience probably wished he could have done a second take!

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Above: Bill Mazeroski crosses the plate for the Game 7 victory! (photo courtesy YouTube)

It was a dramatic finish to an astonishing World Series, but as often happens, the backstory of that moment and how it was broadcast– and everything that led up to it – has been largely forgotten. As we follow this year’s MLB playoffs (while taking note of the anniversary), it’s worthwhile to look back at an earlier, very different era of post-season baseball…

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The 1960 World Series opponents could hardly have been more different. The New York Yankees of that era were a machine, and the 1960 team easily dominated the American League on their way to the pennant. In contrast, the Pittsburgh Pirates were a surprise. The Pirates had not been to the Series since 1927, they were coming off a mediocre 1959 season, and expectations were low… but they got off to a good start and managed to keep it going. With timely pitching, clutch hitting, lucky breaks, and a never-say-die attitude (21 of their 95 wins came in their final at-bat), the Pirates claimed the National League pennant. The Yankees were studs, while the Pirates were scrappers, and the first six games of the Series reflected the character and personality of the respective teams.

In their three wins, the Yankee sluggers clobbered Pittsburgh pitchers for 38 runs. Yet, the Pirates managed to hang on, squeezing out three close victories in response. It all came down to Game 7 at Forbes Field on the afternoon of Thursday, October 13. Not only were there multiple Hall-of-Famers on the field and in the dugouts, there were Hall-of-Famers in both the TV and radio broadcast booths:

NBC’s national TV broadcast (in “Living Color!”) was handled by Yankees announcer Mel Allen and the Pirates’ Bob Prince, while NBC’s national radio broadcast was called by the Chicago Cubs’ Jack Quinlan, and Chuck Thompson, the play-by-play voice of the Washington Senators… wait, what? The Washington Senators? Wasn’t Chuck Thompson the voice of the Baltimore Orioles forever? For most of his career, yes… but Thompson was caught in a business dispute between the Baltimore brewery that owned the Orioles and the Baltimore brewery that owned his broadcasting contract, so Chuck wound up in Washington for a while (alas, as so often happens in life, it was a battle between money and beer, and money won out).

Game 7 combined and concentrated all the craziness of the previous six. Both pitching staffs were tired, and the hitters took advantage; it is the only game in World Series history where no pitcher from either team recorded even a single strikeout. The Pirates jumped out to an early 2-0 lead, but the New York offense awakened and the Yankees took a 7-4 lead into the bottom of the eighth inning. That’s when things really started to get strange…

In the Pittsburgh half of the 8th, it appeared a routine ground ball would start a double-play and stall a potential Pittsburgh rally… but the ball took a bad hop and hit Yankee shortstop (and later, Hall of Fame broadcaster) Tony Kubek in the throat. He got up bleeding and gasping for air, and was taken to the hospital with bruised vocal cords and a swollen trachea.The injury didn’t damage Kubek’s future career, but it kept the Pirates alive, and they followed with five runs to take a 9-7 lead into the 9th inning. Just three outs away, and yet…

The Yankees scored two runs to tie it at 9-9. The tying run was another odd play; a hard shot toward first base looked like a game-ending (and Series-ending) double play, but Pittsburgh first baseman Rocky Nelson took the easy out at first… which turned the play into a fielders’ choice. Mickey Mantle (the runner already on first) dove back to base and avoided the tag, which gave the Yankee runner on third the opportunity to tie it up. The Yankee inning ended with a routine ground out, so it all came down to the bottom of the 9th.

New York manager Casey Stengel left Ralph Terry in to pitch the 9th, with 15-game-winner Art Ditmar warming in the bullpen, if needed. Second baseman Bill Mazeroski would lead off the inning for the Pirates. Mazeroski was much better known for his outstanding glove work than his hitting, but he had one of the Pirates’ hottest bats late in the season, and it paid off.

Ball one, high. Catcher Johnny Blanchard went to the mound to briefly confer with Terry. Up in the radio booth, Chuck Thompson was obviously caught up in the excitement of the moment and everything leading up to it:

“Well, a little while ago, when we mentioned that this one, in typical fashion, was going right to the wire, little did we know…”

Then, at 3:36 pm, the 1-0 pitch, and…

“Art Ditmar throws…”

(Chuck, no! Ditmar’s still in the bullpen! Terry’s pitching!)

Thompson called the following moments superbly when Mazeroski connected and the ball sailed over the wall at the 406’ mark. Pandemonium ensued as Mazeroski quickly rounded the bases. Fans poured onto the field; it looked like half of Pittsburgh was poised to welcome him at home plate.

Unfortunately, Thompson committed another gaffe in the midst of the uproar:

“Ladies and gentlemen, Mazeroski has hit a one-nothing pitch over the left field fence at Forbes Field to win the 1960 World Series for the Pittsburgh Pirates by a score of ten to nothing!”

(Chuck, no! Look at the scoreboard! Look at your scorecard!)

…to his credit, he corrected himself moments later.

As both a long-time broadcaster and a Baltimore native – someone who heard Chuck Thompson broadcast countless games for the Baltimore Orioles and the Baltimore Colts of the NFL – it’s bizarre to hear Thompson commit these gaffes. Chuck Thompson did NOT make mistakes like this; he just didn’t. In his 1996 autobiography, he called it “easily the most embarrassing moment of my career behind the microphone.” His flawed moment did not derail a stellar career. In 1993, he received the Ford C. Frick broadcasting award from the Baseball Hall of Fame, and his name is honored in Cooperstown alongside the greats of the sport.

There’s a YouTube link, of course. Whoever produced it did a nice job of capturing this iconic event in sports history. You’ll hear Chuck Thompson’s “flawed but endearing” (as Wikipedia describes it) radio call of the homer, combined with the actual broadcast video. Although the audio portion switches over to Mel Allen’s TV call toward the conclusion, this minor deviation from the archived radio recording does nothing to spoil the drama and excitement. And by the way… the story behind how and why the Game 7 telecast was preserved is amazing enough on its own. So stay tuned for our post-game wrap-up!

The Greatest Home Run!

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EPILOGUE

Although NBC videotaped all seven games (in “Living Color!”), those recordings soon disappeared. As I’ve mentioned in previous articles, videotape was very expensive back then, the reels were cumbersome, and storage was an issue. Thus, networks often re-used the tapes for various purposes, wiping everything that was recorded previously. Countless hours of television history have been lost due to this practice. So why did the entire TV broadcast of Game 7 survive intact (at least in black-and-white)?

You can thank Hollywood singing star Bing Crosby. Bing held an ownership interest in the Pirates then and was a huge fan, but he was oddly superstitious about things. He believed that watching the game on television would jinx the team, and showing up at Forbes Field would have been even worse. So he and his wife took off for a brief vacation in France, where he listened to the broadcast on shortwave radio. However…

Crosby had a close relationship with Ampex (including a financial interest), and he asked the folks at Ampex to record the game so he could watch it upon his return (but only if the Pirates won!). It’s not clear whether they taped it and transferred it to kinescope film or if they filmed a kinescope directly from the live broadcast. In any event, a black-and-white kinescope was saved and presented to Crosby. Presumably, Bing enjoyed viewing it and subsequently stashed it in his basement – where it remained untouched for forty-nine years!

In 2009, long after Crosby’s death, Robert Bader – an executive from Bing Crosby Enterprises – was going through materials at Crosby’s former home in Hillsborough, California. He was looking for any useful recorded video that could be transferred to DVD and marketed, and he stumbled onto the five-reel set in Bing’s wine cellar! It is the only known copy of the historic game. The reels were preserved and digitized, and later broadcast as part of several retrospectives covering the 1960 World Series and Game 7 specifically.

So… what’s mellowing in your wine cellar?

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Mark Wainwright is a veteran radio performer and voiceover artist who has spent decades working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. Mark can be reached through his LinkedIn page or at: markwainwright@earthlink.net

 

Industry News

Nielsen Audio Corrects WABC, New York September PPM Ratings

When Nielsen Audio released the 6+ numbers from the September PPM survey for the New York City market, it listed Red Apple Media Group’s news/talk WABC as “N/A” for reasons unexplained, evenim though the stations (WABC-AM and WLIR-FM) were listed as having a 3.9 share in the Long Island (Nassau-Suffolk) market. Now, Nielsen has corrected the 6+ report that is available to the media (versus the more detailed information that is only available to subscribers) and lists WABC as having a 3.4 share good for the #11 rank in the New York City market for the September 2023 survey 

Industry News

TALKERS News Notes

Townsquare Media announces it will release third quarter 2023 financial results before the market opens on Thursday, November 9. The company will host a conference call to discuss certain third quarter 2023 financial results at 8:00 am ET that morning.

The NHL’s Minnesota Wild and iHeartMedia Minneapolis announces a five-year partnership extension through the 2027-28 season to broadcast all preseason, regular season and Stanley Cup Playoff games on KFXN-FM “KFAN 100.3 FM.” KFAN 100.3 is currently in its 13th season as the official radio flagship home of the Minnesota Wild.

Salem Media Group announces that WWFE-AM “La Nueva Poderosa 670 AM” and The Weather Channel en Español have entered into a strategic partnership that will enhance weather coverage and climate reporting in Spanish, specifically curated for South Florida.

Industry Views

The Problems Facing Radio Were Not Caused by Consolidation

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imAs your friends get fired and on-air hosts are replaced with WideOrbit and Profitable Software, the mournful refrain is to unfairly blame consolidation. Consolidation has, in fact, made the medium financially viable and brought hundreds of individual stations from a river of red ink to the glow of black ink. Prior to consolidation, over half the radio stations in the U.S. lost money – year after year. Not a secret stat, those numbers were revealed annually by the NAB.

The flaw in the deregulation law was the elimination of the rules regarding financing of station acquisitions. Previous regulations required a licensee to prove it had the financial resources to cover expenses through the term of the license. Licenses could not be purchased with debt. Licensees could not sell the license until it expired. Radio stations could not be used for speculatory financial gain. When those rules were tossed, the industry hit a financial tailspin from which it has not recovered. That’s the problem.

That is not a “problem” with radio. In talks with publisher Michael Harrison about his exciting role in the United Nations as executive advisor to World Radio Day 2024, we shared a key observation: The world’s radio industry is overwhelmingly enthusiastic. Working with clients in London, Toronto, Montreal, Amsterdam, Athens and Sydney, the passion for the medium continues to grow and is supported by audience engagement and response.

Internationally, there is a robust radio set design and manufacturing industry. European listeners seek clothing featuring radio set themes and artwork. Believe me, the food at the NAB Europe is much better than that crap served here.

Follow the money. Radio is not legacy media. Radio is proven media – proven for over 100 years. Local retail advertisers are a practical lot. They buy advertising that works for this weekend. If it doesn’t bring feet to the floor and dollars to the door, sponsors just don’t repeat-buy.

I was the in-house programming guru at SiriusXM Satellite Radio for eight years starting pre-launch. The reason Sirius exists is test after test revealed that Americans liked radio so much, used radio so much, they wanted more stations. More choice. More.

Consolidation, with considerable credit to Randy Michaels, allowed radio to convert from a frequency media buy to a reach media buy. That puts radio in budgets with TV. The opportunity right now is to actually monetize radio’s clout as a reach medium. Create scarcity. More spots mean cheaper spots, smaller budgets and higher expense. More spots mean much less efficiency for media buyers. Media buyers have to spend their budgets. They would prefer to spend that money with one or two outlets before lunch rather than having to “make the buy” by purchasing dozens and dozens of stations acquiring spots that are cheap, bonused, thrown in, flanked, and here are some tickets.  The fix starts with raising the price to meet the public’s perception and usage levels of radio.

Walter Sabo has grown audience share for a roster of clients that has included SiriusXM Satellite Radio, RKO, ABC, Apollo Advisors, Hearst, Wall Street Journal Radio and many others. Reach him at walter@sabomedia.com. Learn about his unique radio show at www.waltersterlingshow.com

Industry News

KCMO, Kansas City Adds Full Market FM to Create Tri-Cast

Cumulus Media Kansas City news/talk outlet KCMO-AM is simulcasting its content on the Ottawa, Kansas-licensed Class C1 FM KCHZ (formerly CHR “The Vibe”). This, in addition to it also airing on translator K279BI at 103.7 FM, creates a tri-cast for the programming that the company says expands “coverage and reaching the entire Kansas City market and beyond.” Cumulus Kansas City regional VPim Donna Baker states, “Today Cumulus Kansas City completes the market transformation of our dominant cluster. With recent moves for Kansas City’s hip hop and R&B – now ‘Power 105.1,’ ‘107.3 The Vibe All The Hits,’ and now adding 95.7 FM to the simulcast of 710 AM and 103.7 FM for a tri-cast of ‘KCMO Talk,’ we have the right formats on the right signals reaching the entire Kansas City community. Congratulations to program director Pete Mundo and our leadership team for their tireless work on this important step forward.” Mundo adds, “KCMO has a rich history. As we often say, ‘If it’s IN KCMO, it’s ON KCMO.’ These legacy call letters have been synonymous with shows that engage the audience in conversations about local and national issues that impact their everyday lives. The addition of 95.7 FM provides a crystal-clear audio experience for our rapidly growing fan base and I’m excited to even better serve talk radio listeners across the Kansas City region.”

Industry News

Beasley Gets Injunction Against “97.5 The Fanatic” Host Anthony Gargano

According to a report by Kevin Kinkead at Crossing Broad, Beasley Media Group and WPEN-FM, Philadelphia “97.5 The Fanatic” have won a preliminary injunction in which air personality Anthony Gargano leaves the station and he has to abide by the terms of his contract, which includes a non-imcompete effective in the Philadelphia market for six months after the official separation. This comes after Gargano announced his role as a content provider for AllCity Network’s new Philadelphia sports content platform PHLY and Beasley charged that Gargano was violating his deal with WPEN. According to the terms of the preliminary injunction, Gargano can’t do any work for AllCity that appears on PHLY; he may do a national podcast and radio show with Brian Baldinger but PHLY can’t promote it; he can’t divulge confidential information about Beasley practices and can’t solicit Beasley clients until 18 months after the date of the injunction. Read the Crossing Broad piece here.

Industry News

AM Radio Act Gets Support from Rural Organizations

Congressional leadership receives a letter from a coalition of organizations representing rural communities in support of the AM Radio for Every Vehicle Act (H.R. 3413 and S. 1669), legislation that would direct the Secretary of Transportation to ensure consumer access to AM radio in all vehicles because of its critical role in disseminating vital information during emergencies. The groups signing the letter are the Independent Beef Association of North Dakota, Independent Cattlemen’s Association of Texas, Latino Farmers & Ranchers International, Inc., Livestock Marketing Association, National Farmers Union, National Grange, North Dakota Farmers Union, Rural & Agriculture Council of America, U.S. Cattlemen’s Association and Women Involved in Farm Economics. The letter reads, in part: “Whether it be the routine or the unexpected, U.S. farmers and ranchers rely on the information transmitted through AM radio to make decisions that affect their everyday lives. The undersigned organizations urge Congress to prevent rural communities from losing access to their favorite local programming by ensuring that AM radio continues to be a free, standard feature in all vehicles.”