Industry News

TALKERS News Notes

FOX News Media and the National Merit Scholarship Program select Diana Jachman and Nathaniel King as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship (awarded annually to eligible children of network employees). Jachman, the daughter of FNC Atlanta bureau ENG field photographer Thomas Jachman, will attend the Georgia Institute of Technology in the fall and plans to major in journalism. King, the son of FNC’s Dallas bureau ENG field photographer Scott King, intends to attend Utah State University this fall where he will major in physics. FOX News Media president Suzanne Scott says, “We are pleased to name Diana and Nathaniel as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship. Their thirst for knowledge and academic curiosity perfectly embody the spirit of Dr. Krauthammer, whose storied legacy we are proud to honor through this scholarship.”

PodcastOne announces that it has acquired the exclusive sales and distribution rights to the “Dumb Gay Podcast” hosted by Bravo stars and comedians Julie Goldman and Brandy Howard. PodcastOne president and co-founder Kit Gray states, “Julie and Brandy are the comedic voices of a generation and we’re excited to have them join our roster of smart, outspoken and headline-making podcasters at PodcastOne. ‘Dumb Gay Podcast’ is the perfect blend of reverence and irreverence delivering hot takes on the most topical subjects from breaking news to reality tv breakups. Our hands-on team is looking forward to growing this podcast with both listeners and advertisers.”

Industry News

Spann-Cooper Testifies on Behalf of AM Radio Bill; Shapiro Argues Against

During testimony on Tuesday (4/30) before the House Energy and Commerce Subcommittee on Innovation, Data and Commerce titled, “Preserving Americans’ Access to AM Radio,” Midway Broadcasting Corporation chairwoman and CEO Melody Spann-Cooper testified on behalf of theim National Association of Broadcasters. She said, “AM Radio is important to communities across the country not only because it is a cultural, news and sports oasis that educates the public, but also because it is a resilient lifeline during public safety emergencies. To put it as simply as I can, the foremost reason that Congress should care about AM radio is that it is a lifesaver. No other communications medium has the reach or resiliency of AM radio. A single station can be heard as far as 700 miles away. The signal cuts through buildings and mountains. In remote areas where no cell signal or FM station can be found, AM imis there. When the power goes out, radio stations can still be found on battery or crank radios, or in your car.” She argued that cell phone notifications alone in emergency situations are unreliable as power outages can affect cell service. Read her full statement here. Consumer Technology Association CEO Gary Shapiro testified against the AM radio legislation saying, “The power to determine what entertainment technologies belong in their cars should rest with American consumers, not with radio broadcasters.” He added, “On principle, we do not ask the U.S. or any other government to fund our industry, to mandate our products, or require consumers to spend extra money to buy them. We believe that marketplace competition, not dictates from the federal government, should determine which technologies thrive and grow. Absent a compelling reason for government to interfere in the marketplace, we believe that the appropriate government role is to let consumers decide what products and services they want.”  Read Shapiro’s full statement here.

Industry News

SiriusXM Reports Q1 Financial Results

Satellite and internet broadcaster SiriusXM reports its 2024 first quarter financial results and reveals revenue of $1.68 billion, a decrease of less than 1% from the same period in 2023. The company reports net income of $265 million, an increase of almost 14% over Q1 of 2023. However, the figure getting the most notice from industry watchers is the loss of 359,000 self-pay subscribers. Additionally, self-payim subscriptions to Pandora Plus and Pandora Premium services fell by 64,000. During the analyst conference call, SiriusXM CEO Jennifer Witz admitted that the focus on the company’s new streaming app has been disruptive, but she says they feel good about their goal of getting new, younger subscribers for the streaming-only service. “We are confident that our app platform relaunch and the product improvements coming in the car are putting us on the right path.” She says in a press release, “We have significantly stepped-up the pace of experimentation and innovation, a critical lever in our mission to deliver improved subscriber performance while maintaining a disciplined approach to spending in our focus on profitability.”

Industry News

MIW Announces “Speak Up!” Mentorship Program

Mentoring and Inspiring Women in Radio, Inc. announces the opening of the application window for theim “Speak Up!” mentorship program in honor of the late Laurie Kahn (pictured). “Speak Up!” is a one-year mentorship designed for women in small to medium radio markets seeking guidance and mentorship to further their career goals. One candidate from radio broadcasting, from any department, will be selected and jointly mentored by MIW experienced executives and Media Staffing Network certified coaches. The application window closes on Friday, May 17. MIW board president Ruth Presslaff says, “This mentorship is particularly special as it continues Laurie’s mission. We are honored to have the privilege to partner with [Media Staffing Network president] Lisa Fields to carry that legacy forward.” Get information and apply here.

Job Opportunity

Stonecom Has Openings in Cookeville, Tennessee

Stonecom Cookeville has three positions open. They are seeking a broadcast journalist/news reporter who is a lover of news who wants to lead their team and do news the right way. It is radio but on-air does NOT have to be part of the job. Writing and reporting MUST be part of the job. Send writing samples,im airchecks, and salary requirements to the address below. The company also seeks an on-air talent and programming assistant to be a part of the Lite Rock 95.9, Rock 93.7, 106.9 Kicks Country, News Talk 94.1, 93-3 The Dawg, Sports Radio 104.7, 101.9 / AM 920 WLIV, 96-9 Hwy 111 Country team. Send your resume. Send an aircheck. Send two sentences describing your goal in work and why this job interests you. You must do all three. And finally, Stonecom is seeking a graphic artist who designs clean, attention-getting logos, posters, mailers and web graphics. A great opportunity to supplement your income, add additional clients to your growing repertoire, or work from home. Send at least five examples of your work – along with your resume. Reply to: Stonecom, Attn: Human Resources, 1 Stonecom Way, Cookeville, TN 38501 Or email marcia@stonecomradio.com. Stonecom is an Equal Opportunity Employer.

Industry News

WBZ-AM, Boston Reporter Kim Tunnicliffe Victim of Budget Cuts

Longtime WBZ-AM, Boston news staffer Kim Tunnicliffe exits the iHeartMedia all-news station. Sheim posted on X: “Some personal news to share. After 26 yrs at WBZ Radio, I’ve been let go due to corporate budget cuts. Quite the shock, but I’m taking some time for me, & spending lots of qt w/my pets. They love having me home & honestly, I don’t miss the hellish Boston commute…. I’m taking time to decide what I want to do next, but in meantime, I want to thank all the ppl I’ve interviewed over the years, esp the everyday folks who welcomed me into their homes as if I were family. Thank you for trusting me w/your stories. It’s been an absolute honor!”

Industry Views

Sabo Sez: More from the Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imTo be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put simply, how many times does a consumer have to hear a message before it has impact? The book, a collection of studies, is the foundation for every qualitative study in the field today.

Knowing the foundation studies of frequency’s impact facilitates sales, promo scheduling, topic rotation and external station marketing. No marketing budget? Mistake. The most efficient investment in a radio station’s growth is external advertising. Heightened awareness of a station increases cume, key for direct response advertisers, and makes sales calls shorter because the station is familiar to buyers, improves morale, and minimizes competition.

Key take aways from this book of secrets:

The Law of Six: For a message to have impact, it must be heard by the target six times during the length of the campaign.

The Law of Seven: Why are there seven (7) digits in phone numbers? Over a hundred years ago the phone company had to determine how many digits we could handle. They researched how many items we could remember in any product category. How many brand name soaps, tires, shampoos, deodorants. etc. Try it. Write down all the shampoo brands or tire brands you can think of. I’ve performed this magic act with large audiences around the country.

Almost no one can write down more than seven shampoo, deodorant, cereal, or tire brands. The exception is if the question asks you to write down brands of an industry in which you work. Memory activity applies to the use of presets on car radios. Analog car radios rarely fill all five or six pre-set buttons. In your digital car, even though you’re in radio, I bet the most you’ve programmed is four.

Flight or Dose? A $5,000,000 national campaign was tested for flight effectiveness. What works best? Two weeks on, two weeks off or continuous spots. Same number of spots, same budget but continuous or flighted? Two surprising answers: The flighted campaign resulted in more sales. But the continuous run actually hurt sales and after an initial positive impact, sales declined to pre-campaign levels.

Youth Matters: The younger the customer, the more often they must be exposed to the message. A young person has more distractions than an older person.

People ForgetThis is the key takeaway: If a product is not advertised for nine months, customers have no memory of the message. None. They might remember that the product exists, but they have no recall of what the product does for them or why they should buy it… or listen to it. A tragic, industry-wide mistake has been made to cease advertising radio stations. Obviously not advertising is hypocritical for a medium that survives on ad dollars. The no-marketing argument is that with the PPM there is no need to remind listeners of a station’s name because the listener no longer has to write it down in a diary. How much has your city changed in nine months? How many new streams, websites, podcasts have distracted your listener from your station? External marketing of a station protects the investment made in its operation.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

TALKERS News Notes

Pennsylvania-based radio and television host John Fredericks – operator of the John Fredericks Radio Network – confirmed he is “strongly considering” a campaign for the Chair of the Pennsylvania delegation to the Republican National Convention. Fredericks says grassroots voters propelled him to a “landslide” victory to become an RNC delegate to nominate former President Donald Trump. Fredericks told The Pennsylvania Daily Star, “I’m only considering a run for delegation chairman due to the outpouring of support I’ve gotten and the number of people that have asked me to run. I am going to the convention for one purpose, and that is to make sure that President Trump’s agenda is executed to precision.”

Salem Media’s New York Christian Teach & Talk radio station WMCA “AM570/FM102.3 The Mission” is partnering with the Christian Cultural Center to host a day honoring the many hardworking pastors and ministry leaders of New York and their service to the citizens of the city. The WMCA Annual Pastors Appreciation Breakfast & Ministry Exhibition will be held on Friday, May 24.

PodcastOne’s “Baby Mamas No Drama” is named the People’s Choice Winner 2024 for Best Lifestyle Podcast in the 28th Annual Webby Awards Internet Celebration. The podcast is hosted by Kail Lowry and Vee Rivera, two hosts who are both part of the cultural phenomenon MTV television show, “Teen Mom.”

Industry News

iHeartMedia Pulls the Plug on “The Freak”

According to a report in the Dallas Observer, the 16-month run of talk on KEGL-FM, Dallas as The Freak is over, and the station is returning to its rock roots as “97.1 The Eagle.” The Observer piece cites Athlon Sports’ report by Richie Whitt that broke the news. Dallas radio legend Mike Rhyner – who joined theim station after retiring from Cumulus Media’s crosstown sports talker KTCK-AM/FM “The Ticket” tells the Observer that he and castmates Julie Dobbs and Jeff Cavanaugh were let go on Friday (4/26). Rhyner says, “I could be standing at the New Mexico border and still see this coming. It’s a feeling that I and plenty of others at the station had been getting for some time now. iHeartRadio is a music company that really doesn’t do that much talk radio, and the talk radio they do is not local or locally originated, and they got caught into something [97.1 The Freak] they didn’t know anything about, and they were kind of overwhelmed by it, and they decided that ‘this is not our bag.’” Whitt’s Athlon story noted that “lagging ratings” and the talent expense [high overhead] had the station in corporate’s fiscal sights. Read the Observer piece here.

Industry Views

Pending Business: Non-Compete

By Steve Lapa
Lapcom Communications Corp
President

imIt’s complicated, this whole Federal Trade Commission ruling potentially banning the non-compete. Considering where you stand on the non-compete concept, it’s really all about evaluating the five “C” profile of your media business.

Personally, I sit at a roundtable where all sides are given equal consideration. More about that roundtable later.

First the five Cs of your media business: Company, Culture, Customers, Competition, Compensation. Let us define each.

1. Company – What is the image and reputation of your Company (management) internally?

Externally? Is your Company viewed as a destination or last resort for employment?

2. Culture – Is the atmosphere on your sales team or in your talent pool upbeat, positive performance driven, supportive, with access to key management? Is there a feedback loop that makes employee voices valued in this new world of Zoom, Teams, etc.? Is achievement recognized in a positive manner? Do sellers and talent have input into goals? Are missed goals treated like broken glass or the start of a learning curve?

3. Customers – Advertisers and audience are important customers. Advertisers, the cash register of any ad-based media model, move in only three directions – increase their spend, decrease their spend, flatline spending. Audience scale is the currency of your performing talent. Audience, like advertisers, can only go in three similar directions – increase, decrease, level off. If you are a subscription-based media entity, pay close attention to overdelivering subscriber expectations and lowering churn.

4. Competition – Keep a close eye on what your competitors are paying, how they are recruiting and what they are changing.

5. Compensation – My favorite. Have the courage to pay for performance at the high end and many of your non-compete clauses may not be needed.

Check the boxes on all five Cs in the model as outlined. Now back to my roundtable.

When you consider your company’s view, the non-compete in any media business that provides training (sales, talent, and other personnel), promotional investment, exposure to confidential research and strategies, is not simple to eliminate.

Consider the following:

1. The talent/show that is backed with a six-figure promotional campaign. Should the talent/show be allowed to seek employment at a competitor who is smart enough to realize, your company invested the money to make the talent/show a success, and all the competitor needs to do is revise compensation and lift a few restrictions? Your company’s investment could never be paid back.

2. Ever sit in on a focus group project? When the participants open the perception spigot, the bucket can fill up with verbal gold. Whomever gains access to that research and the resulting strategic change in direction has their hands on confidential information that can help drive results off the charts. How is the company’s investment in that research protected? What about the employees learning how it all works?

3. Good sales training, seminars, and off-site are not cheap, and considered an investment in all sellers and management. Should you really be permitted to walk across the street with no notice and all that expensive training in your laptop?

I’m writing this column as a roundtable, considering all sides and it is still complicated.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Report: Francesa Says Tom Brady “Not Going to Be Great” TV Analyst

The publication Marca reports that former WFAN, New York afternoon drive legend Mike Francesa has a not great prediction about Tom Brady’s probability of success as a FOX Sports NFL color analyst. The seven-time Super Bowl winner will begin his 10-year, $375 million gig with FOX this September, takingim over for Greg Olsen alongside play-by-play announcer Kevin Burkhardt. Francesa is quoted saying that Brady obviously has a deep knowledge of the game but he believes Brady will struggle. “I don’t think his personality is such. I don’t think he’s going to be great at it. I really don’t. I think there’s a unique quality that you have to bring that allows you as an analyst to see the game, see the game quickly, plus bring personality into it. It’s a tricky job for the analyst in football because you’re going to spend a lot of time over replay. You’re going to spend a lot of time breaking down what happens on replay. And you also have to be very personable and glib in how you do it. I don’t see him there.” Read the Marca story here.

Industry News

Doug Stephan’s “Good Day” Restructures for Weekends and Flex Schedule

im

Talk host Doug Stephan announces that his daily morning radio show – airing consistently for the past 36 years – will cease its Monday through Friday live distribution via Wegner/Echobox on May 3. The current “Good Day Show with Doug Stephan & Jai Kershner” will be transitioned into two four-hour weekend programs, “Good Day Saturday” and “Good Day Sunday” that will be delivered to affiliate stations via FTP. Stephan says the two programs will be hosted by himself and Jai Kershner and will continue to feature regular and special guests. The programs will be modular so that in addition to airing them on the weekend, stations can air them as a one- or two-hour program. Stephan adds, “This isn’t goodbye, but it is changing when and how we will deliver our program. Weekends are a vast wasteland of infomercials and reruns. The content on this new show aligns with the same positive approach – features and friends that listeners have become accustomed to from ‘Good Day.’ This new program is deliberately formatted so each hour stands on its own and can be used in any daypart on the weekend or weekdays, and it can be aired more than once, should you want to do that.” United Stations Media Networks is handling FTP distribution and Stephan notes that his podcast programs remain unchanged, including the daily “Good Day” podcast. For more information contact Mike McVay at mikemcvay@mcvaymedia.com or Doug Stephan at doug.stephan@gmail.com.

Industry News

New RAB CEO Appears on “Chachi Loves Everybody” Podcast

The latest duo of podcasts hosted by Benztown president Dave “Chachi” Denes have dropped. Joining Denes on the “Chachi Loves Everybody” podcast are new Radio Advertising Bureau CEO Mike Hulvey and Epic Media founder Brad Samuel. The two programs were recorded at the recent 2024 NAB Show in Las Vegas. Listen to them here.

Industry News

Beasley Southwest Florida Raises Funds for Golisano Children’s Hospital

Beasley Media Group’s Southwest Florida radio stations – including sports talk WBCN-AM, Fort Myers – joined forces with Children’s Miracle Network to shine a spotlight on Golisano Children’s Hospital and raised more than $50,000 for pediatric healthcare during a radiothon held on April 4. Beasley Soutwest Florida VP and market manager AJ Lurie comments, “We have an amazing team, and I am grateful to work with them. I am grateful to everyone who made this event a success. We are proud to partner with Children’s Miracle Network and Golisano Children’s Hospital. Thank you to each person who donated and every sponsor who supported our efforts.”

Job Opportunity

Baltimore Station Seeks GSM

A heritage radio station in Baltimore, MD is seeking a creative, hands-on manager with a passion for helping account executives develop their skills and meet and exceed company goals.

Candidates should have a record of success in media sales and management, experience selling a conservative talk format, and a strong background in digital sales. The ideal candidate should be an expert in coaching and developing all levels of sellers.

This is a full-time position with compensation to include salary, overrides, and incentives.

Please send your resume or contact information to radiosalesmanager@gmail.com.

Industry News

Audacy Laying Off Staffers

As it prepares to emerge from Chapter 11 reorganization, Audacy is embarking on a staff reduction program that it says will affect “less than 2%” of the company’s workforce. WEEI, Boston sports reporterim  Mike Kadlik is one former Audacy staffer who took to social media to announce that he’s now a free agent. He posted to X, “My time with @WEEI has come to an end due to company-wide reductions. Very tough to swallow right before the NFL Draft, but I’m looking forward to continuing covering the #Patriots in some way.” Though the total number of people being let go is not known, it’s expected that more former employees will use social media to let the industry know they are available.

Industry News

Writers Union Files Grievance Against iHeartMedia

According to a story in The Hollywood Reporter, the Writers Guild of America East has filed an unfair labor practice charge against the company’s management alleging that it has intimidated workers and encroached on their rights to discuss their working conditions and share union literature during break periods. iHeartMedia and the iHeart Podcast Union have been in negotiations for two years over theim workers’ first contract. The union says iHeartMedia has “violated Section 8(a)(1) of the National Labor Relations Act ‘by restricting protected Section 7 speech, by engaging in intimidating conduct and by interrogating employees about their support for the union.’” imThe union’s complaint adds, “When we have posted flyers about the union, management has removed these materials within the day, often within minutes… union members have received emails discouraging this activity, pointing out company policies about distributing literature in working areas, without acknowledging our federally protected right to discuss our working conditions or to distribute information about our union to our colleagues. Non-bargaining-unit employees and managers have used common work areas to openly disparage our union literature and efforts to inform unit members.” iHeartMedia has not responded publicly to the grievance. Read THR’s story here.

Industry News

LaBrozzi Says Bye to The ‘Burgh

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Audacy Pittsburgh threw a “Goodbye ‘Burgh Party” for news/talk KDKA-AM brand manager Dave LaBrozzi, who is retiring from his role with the station. Pictured in the photo above are back row (l-r): new brand manager PJ Kumanchik, regional VP programming Mark Anderson, KDKA-FM “93.7 The Fan” brand manager Kraig Riley, market manager Michael Spacciapolli, LaBrozzi, KDKA-AM morning host Larry Richert, former Audacy Cleveland OM Dave Popovich, and consultant Mike McVay. Front row (l-r): events, promotions and marketing manager Amy Mauk, sales manager Christine Fallon McKenna, and sales manager Denise Suba.

Industry News

Corinne Baldassano to Receive MIW’s Trailblazer Award

Mentoring and Inspiring Women in Radio, Inc names Corinne Baldassano, the 2024 MIW Frances Preston Trailblazer. Baldassano most recently served as SVP of programming & marketing at Take On The Day, LLC/“The Dr. Laura Program.” The Trailblazer Award is named after music industry pioneer and longtime BMI president and CEO Frances Preston and is presented annually to a woman who,im through her leadership and accomplishments in the industry, champions and creates opportunities for other women in radio to further their careers. MIW board president Ruth Presslaff comments, “Corinne’s remarkable career firmly establishes her as a Trailblazer. In addition to all she’s accomplished, her selfless devotion to mentoring women and men, and absolute delight in helping them achieve their goals, is the essence of who she is. She is truly a mentor of mentors. We are thrilled to recognize her with our highest award.” Baldassano says, “I am honored to accept this year’s Trailblazer Award from MIW. As I built my career, it was natural for me to offer guidance to others who also wanted to take a similar path.  And it’s turned out to be one of the most important and satisfying things I’ve ever done.  I’m proud of those I have mentored, and I’m humbled to be recognized by an organization committed to fostering the growth of broadcasting’s next generation of women. I’m happy to see my work and theirs come full circle. Thank you!”

Industry News

Capitol Broadcasting Extends Panthers Partnership

The NFL’s Carolina Panthers and Capitol Broadcasting Company announce they have expanded their partnership to air live Panthers games in the Triangle region on WRAL-FM “MIX 101.5” beginning this fall. Games will be simulcast on “Buzz Sports Radio” (WDNC-AM, Durham; W283DE, Durham and WCMC-HD2, Holly Springs). CBC will continue its local, dedicated coverage and analysis of the Carolina Panthers on WCMC-FM “99.9 The Fan” and “Buzz Sports Radio” along with audio streaming and podcasts. The company says this contract extension through 2027 will make play-by-play broadcasts for all pre-season, regular season and post-season games, as well as the weekly “Panther Talk” and daily “Panthers Update” programs, available to listeners on one of the strongest FM signals in North Carolina.

Industry News

FTC Bans Common Media Biz Contract Clause: The Noncompete

In a move that could have far-reaching effects on the media industry, the Federal Trade Commission voted yesterday (4/23) to ban noncompete clauses in employment contracts for most U.S. workers. This is certainly going to be challenged in courts as The New York Times reports. “But the U.S. Chamber ofim Commerce vowed to sue the FTC to block the proposal, calling it ‘an unlawful power grab’ in a statement shortly after the vote. The chamber, as well as the two dissenting [FTC] commissioners, has argued that the FTC doesn’t have the authority to address this issue and that it should be left to the states.” The Times piece notes that the rule becomes law 120 days after being published in the Federal Register – meaning sometime in late August – but that legal challenges could block or delay the change. In the radio industry, most on-air talent, programmers, and sales staff who work under written contracts have a noncompete clause that prevents them from working “across the street” usually for six months. If this new policy stands, it will be a monumental change for radio companies. Read the Times story here.

Industry News

iHeartMedia and Deep Blue Launch Women’s Sports Audio Network

iHeartMedia and Deep Blue Sports + Entertainment announce a new partnership to launch the Women’s Sports Audio Network (WSAN), an audio platform dedicated exclusively to women’s sports. The companies say WSAN is a free, ad-supported network that will include podcasts, daily sports reports, spotlights and audio vignettes, social content, promotion and industry event presence, and will beim available across iHeartMedia’s broadcast, digital and podcast platforms and everywhere podcasts are heard. Talent to be heard on the platform include sports media personality Sarah Spain and WNBA legend & three-time Olympic gold medalist, Sheryl Swoopes, with more talent to be announced in the coming weeks. Deep Blue is led by agency veteran Laura Correnti as founder and CEO and WNBA legend Sue Bird as chief strategy officer. iHeartMedia chief marketing officer Gayle Troberman states, “Women’s sports are on fire and so is audio. The timing is perfect to deliver on the massive fan excitement today and most importantly use the power of iHeart’s massive audience reach to ensure women’s sports gets the attention it deserves.

Industry News

Premiere Networks and Jesse Kelly Sign Long-Term Extension

Talk show host Jesse Kelly and Premiere Networks agree to an exclusive long-term agreement that extends his relationship with the company. Kelly will continue his role as host of “The Jesse Kelly Show,”im heard on more than 200 affiliate stations. Premiere Networks president Julie Talbott says, “We’re delighted to extend our partnership with Jesse Kelly. Since joining our industry-leading talk lineup three years ago, we’ve watched him build a loyal following of passionate fans who value his authentic, bold and relatable brand of entertainment. We look forward to many years of continued success together.” Kelly comments, “As blessed as I am to be part of Premiere, I know they’re twice as blessed to have me. I can’t wait for three more years of being the Da Vinci of the airwaves.”

Industry News

Audacy Sports Debuts

Audacy announces that it is launching Audacy Sports, a move that will aggregate its broadcast, digital, and podcast inventory under the banner that “unleashes a market-differentiating opportunity for advertisers to connect with 43 million monthly listeners across the company’s sports portfolio while continuing to build equity in the Audacy brand.” The company says this follows its recent unveiling of Audacy Podcasts, a move to consolidate its podcast production and go-to-market monetizationim approach. Audacy SVP of sports monetization Lee Davis states, “We’re thrilled to bring together our unrivaled sports portfolio under Audacy Sports. Consolidating our cross-platform sellable assets under one name creates a compelling opportunity for brands to connect with listeners at scale – through our digital and broadcast network platforms or locally, through our owned sports stations – wherever and whenever they tune into Audacy content.” Audacy Sports is powered by the company’s 40 owned-and-operated all-sports stations and affiliates, 160 sports streaming channels on the Audacy app, a sports podcast network featuring over 600 titles and live events, 150 professional and collegiate teams – including play-by-play broadcasts, the Infinity Sports Network (formerly CBS Sports Radio) and BetQL Network.

Industry News

WWO: Marketers Underestimate Sales Effect of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog post looks at the results of an ongoing study by Advertiser Perceptions that surveys brands and media agencies on the sale contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting.im Interestingly, marketers and media agencies massively underestimate the immense sales effect power of creative. NCSolutions says that creative drives half of sales, about two-and-a-half times what advertisers perceive. The Advertiser Perceptions February 2024 study reports brands and media agencies say creative only represents 19% of total sales effect. NCSolutions science reveals creative generates an eye-popping 49% of incremental sales. According to System1 chief customer officer Jon Evans, “Creative is the number one factor in explaining the performance of your advertising and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage. Firstly, marketers need to wake up to the importance of creative and secondly realize it isn’t some dark art but something you can measure and improve to give you an advantage over the competition who haven’t realized this yet.” Read the blog post here.

TALKERS 2024 Uncategorized

Powerful Agenda Being Set for TALKERS 2024: Radio and Beyond

The forthcoming 27th annual installment of  the talk media industry’s longest running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.”  Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance.  We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’  It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’”

All TALKERS 2024 activities take place in the Lawrence Herbert School of Communication on the campus of Hofstra University

REGISTRATION DESK OPEN

7:30 am to 5:00 pm

Registration Director: Barbara Kurland, Business Manager, TALKERS

Assistant Registration Director: Debbie Bernstein, Associate, TALKERS

EXHIBITION DISPLAYS OPEN

8:00 am to 5:00 pm

Backbone Networks

Representatives: George N. Capalbo, CTO; George L. Capalbo, Marketing Communications Director; Richard Cerny, President

Broadcasters General Store

Representatives: David Antoine, CBRE/CBNT, Sales Engineer; Buck Waters, Outside Sales Rep

Comrex

Representative: Chris Crump, CBNE, Senior Director of Sales & Marketing

BREAKFAST

8:00 am to 9:00 am

“Studio A” Television Sound Stage

Master of Ceremonies: Kevin Casey, VP/executive editor, TALKERS

Special Conference Kickoff: “Gaining Traction in a Noisy World”

Speaker: Joe “Pags” Pagliarulo, Host, “The Joe Pags Show”

Presentation of the Lifetime Achievement Award

Presenter: Mark Goldman, Co-founder/Media Relations Specialist, Goldman McCormick Public Relations.

Recipient: Howie Carr, Host, Howie Carr Radio Network

Sponsored by Sean Hannity / Premiere Networks

OPENING SESSION

9:00 am to 9:40 am

“Studio A” Television Sound Stage

Singing of the National Anthem 

Performed by: Daliah Wachs M.D., Host, “The Dr. Daliah Show”

Welcoming Greetings: “Radio and Beyond”

Speaker: Michael Harrison, Publisher, TALKERS

Presentation of the Woman of the Year Award

Special Remarks: Dave Gorab, VP/GM Talk Programming, SiriusXM Satellite Radio

Presenter: Larry Young, Host, WOLB, Baltimore

Recipient: Sharon “Sherry” Madison, Executive Producer, the Joe Madison Show, SiriusXM Satellite Network

Award Acceptance: TBA

Special Presentation: The Case for AM Radio

Introducer: Alex Fife, VP/Operations, Southeast, iHeartMedia, Total Traffic & Weather Network

Speaker: Bill Brady, Owner/Host, KFNX, Phoenix

Sponsored by the Doctor Asa Show

PANEL DISCUSSION: “GENERATING NEWS/TALK REVENUE IN THE DIGITAL ERA”

9:45 am to 10:25 am

“Studio A” Television Sound Stage

Introducer: Joe Thomas, Owner/PD/Host, WTON, Staunton, VA

Moderator: Steve Lapa, President, Lapcom Communications Corp.​

Panelists: Vince Benedetto, CEO, Bold Gold Media Group; John Caracciolo, President/CEO, JVC Broadcasting; Kathy Carr, President, Howie Carr Radio Network; Ron Hartenbaum, Managing Member, Crossover Media; Julie Talbott, President, Premiere Networks

Sponsored by The Martha Zoller Show

FIRESIDE CHAT: “THE STATE OF SPORTS TALK RADIO”

10:30 am to 10:55 am

“Studio A” Television Sound Stage

Host: Michael Harrison, Publisher, TALKERS

Guest: Fred Toucher, Co-host, Morning Show, WBZ-FM (98.5 The Sports Hub), Boston

Sponsored by Backbone Networks

PANEL DISCUSSION: “BRAVE NEW WORLD”

11:00 am to 11:35 am

“Studio A” Television Sound Stage

Moderator: Harry Hurley, Morning Host, WPG, Atlantic City

Panelists:  Scot Bertram, GM, WRFH/Radio Free Hillsdale 101.7 FM; Heather Cohen, President, The Weiss Agency; Steven Goldstein, CEO, Amplifi Media; Matthew B. Harrison, Esq., VP, associate publisher TALKERS / Senior Partner, Harrison Media Law; John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University.

Sponsored by Premiere Networks

PANEL DISCUSSION: “PROGRAMMING NEWS/TALK RADIO”

11:40 am to 12:20 pm

“Studio A” Television Sound Stage

Introducer: Paul Vandenburgh, Owner/Host, WGDJ (Talk 1300), Albany

Moderator: Mike McVay, President, McVay Media Consulting

Panelists: Grace Blazer, VP, National NTS Brand Coordinator, Director of News and AM Programming Florida Region, iHeartMedia Miami; Phil Boyce, SVP, spoken word format, Salem Media Group; Ops VP, New York region/WMCA/ AM 970 The Answer; Bill Hess, Corporate PD, News/Talk, Cumulus Media / PD WMAL, Washington, DC; Scott Lakefield, APD, WOR, New York; Doug Stephan, CEO/founder, Stephan Multimedia/host “Good Day” morning show; Greg Stocker, Brand Manager, WPHT, Philadelphia.

Sponsored by The Ramsey Show

KEYNOTE ADDRESS: GLENN BECK 

12:25 am to 12:55 pm

“Studio A” Television Sound Stage

Speaker: Glenn Beck, Host, “The Glenn Beck Show” / Premiere Networks

Sponsored by Resorts Casino Hotel Atlantic City

LUNCH

1:00 pm to 2:25 pm

“Studio A” Television Sound Stage

Lunch Master of Ceremonies: Michael Harrison, Publisher, TALKERS

Dean’s Message: “Welcome to Hofstra”

Speaker: Mark Lukasiewicz, Dean, Lawrence Herbert School of Communication, Hofstra University

Special Greeting: “In Front of the Camera” 

Speaker: Rob Finnerty, host, “Wake Up America,” Newsmax TV

Presentation of the Humanitarian of the Year Award

Recipient: John Curley, Host, KIRO, Seattle

Broadcasters Foundation of America Donation/Spotlight

Presenter: Harry Hurley, Morning Show Host, WPG, Atlantic City

Acceptance: Scott Herman, Chairman, Broadcasters Foundation of America

Sponsored by Newsmax TV

SPECIAL PRESENTATION: “THE GREAT DEBATE”

2:30 pm to 3:00 pm

“Studio A” Television Sound Stage

Debaters:  Mike Gallagher, Host, Salem Radio Networks; Thom Hartmann, Host, WYD Media

Moderator: Lee Harris, Director, Integrated Operations, NewsNation / WGN, Chicago

Sponsored by Our American Stories 

PANEL DISCUSSION: “BEYOND POLITICS”

3:05 pm to 3:40 pm

“Studio A” Television Sound Stage

Moderator: David Bernstein; GM, Broadcast Operations, TALKERS

Panelists: Asa Andrew, M.D., Host, the Doctor Asa Show; Mike “Bax” Baxendale, Co-host, Morning Show, WAQY (Rock 102), Springfield, MA; Lee Habeeb, CEO/Host/Producer, “Our American Stories”/American Private Radio; Danielle Lin, Producer/Host, “The Art of Living and the Science of Life”; Walter Sabo, consultant, Sabo Media Implementers/Host “Sterling On Sunday”; Daliah Wachs, M.D., Host, “The Dr. Daliah Show.”

Sponsored by Doug Stephan’s “Good Day”

PANEL DISCUSSION: “BEHIND THE MIC”

3:45 pm to 4:20 pm

“Studio A” Television Sound Stage

Moderator: Joe “Pags” Pagliarulo, Host, “The Joe Pags Show”

Panelists: Howie Carr, Host, Howie Carr Radio Network; Dom Giordano, Host, WPHT, Philadelphia; Jeff Katz, host, WRVA, Richmond; Chris Krok, Host, WBAP, Dallas; Frank Morano, Host, WABC, New York/Red Apple Audio Networks; Martha Zoller, Host, WDUN, Gainesville, GA

Sponsored by Radio America

PANEL DISCUSSION: “THE BIG PICTURE”

4:25 pm to 5:05 pm

“Studio A” Television Sound Stage

Moderator: Michael Harrison, Publisher, TALKERS

Panelists: Kraig T. Kitchin, CEO, Sound Mind, LLC; Chad Lopez, President, WABC, New York/Red Apple Audio Network; Chris Oliviero, Market President, Audacy New York; Deborah Parenti, Publisher, Radio Ink RBR+TVBRTavis Smiley, Host / Owner, KBLA, Los Angeles/Smiley AudioMedia; Lisa Wexler, Host, WICC, Bridgeport.

Sponsored by The Michael Berry Show 

CLOSING RECEPTION

5:10 pm to 6:15 pm

“Studio A” Television Soundstage

Presentation of Freedom of Speech Award

Closing Reception Master of Ceremonies: Harry Hurley, Host, WPG, Atlantic City

Special Guest Speaker: Brian Kilmeade, Host, FOX News Radio / FOX News Channel

Presenter: Michael Harrison, Publisher, TALKERS

Recipient: John Catsimatidis, CEO/Owner, WABC, New York / Red Apple Audio Network

Sponsored by C. Crane

More TBA

Program agenda subject to change without notice

Attendance at the conference is limited to members of the working media and directly associated industries as well as communication students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited and the agenda outstanding, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. The closest hotel to the conference is the nearby Long Island Marriott-Uniondale but it is nearly sold out. For a list of area hotels within a short drive to Hofstra, please click here.

Industry News

Beasley Considering Reverse Stock Split to Prevent NASDAQ Delisting

Beasley Broadcast Group announces that it sought and has received approval from The Nasdaq Stock Market LLC to transfer the listing of its Class A common stock from the Nasdaq Global Market to the Nasdaq Capital Market. If you recall, Beasley was notified by Nasdaq last October 13 that its stock hadim traded below the $1.00 per share minimum bid price requirement for 30 consecutive days and it was being given 180 days to regain compliance. This move gives Beasley another 180 days to come into compliance by having its stock price trade at the $1.00 threshold or above for 10 consecutive days. The company announces that it has notified Nasdaq that it intends to cure its deficiency in satisfying the minimum bid price requirement by effecting a reverse stock split, if necessary. It would require the approval of current shareholders to do so. A reverse stock split reduces the number of shares in a company, thereby increasing the value of the existing shares.

Industry Views

Pending Business: Talk Radio Questionnaire

By Steve Lapa
Lapcom Communications Corp
President

imTime to thank the lawyers in the Donald Trump trial for once again proving beyond any doubt the power of talk radio.

1. Sellers – Get ready for Mother’s Day and Christmas rolled into one.

2. Managers – Prepare a fresh new page in your talk radio media kit.

3. On-air talk radio talent – Don’t throw away that lottery ticket, your number could come in.

4. Media consultants – Hit the brakes on making TV as an automatic first choice for your political campaigns, we’ve got a story for you.

5. Owners – Play your cards right and that talk radio format may have jumped in value.

It has been widely reported that jurors selected for the Donald Trump-Stormy Daniels trial were presented a questionnaire with the following question, “Do you listen to talk radio?” “If so, which programs?” Now wait just a minute all you jury profilers out there or fans of the TV show “Bull.” This is big, but I have a few questions of my own:

1. Why would any lawyer be interested in the radio listening habits of a (potential) juror?

2. Why specify “talk radio?”

3. What’s with the need to know about specific programs?

4. What’s the definition of “listen?” Daily? How long?

Maybe it’s time to recognize just what all this means to great talk radio talent and marketers.

I’m sure by now you have figured out where this goes – influence – as in talk radio hosts, the original influencers.

The very nature of a jury selection questionnaire screening for talk radio listening and specific programs is fascinating. Did an attorney conclude that talk radio shows influenced a potential juror’s feelings, opinions, perceptions (the very currency of talk radio) when it comes to Donald Trump or Stormy Daniels or any other key player on the legal stage?

As every seller knows, talk radio talents were the original influencers and continue to drive sales every day. To the local sellers and managers in the New York DMA pitching Sid Rosenberg, Joe Piscopo, Mark Simone and the other great local talents, imagine experienced legal teams evaluating the influence of their daily shows on potential jurors. Same for the nationally syndicated talent heard in the New York DMA. Talk radio lives and is influencing in the Big Apple!

“Do you listen to talk radio?” “If so, which programs?” that line of questioning should now become part of your daily marketing testimonial. After all, if teams of well-respected lawyers feel talk radio listening can influence the decisions of jurors in one of the most historic cases ever to be tried in our country, imagine what talk radio can do for your advertisers!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: It’s Artificial Intelligence

By Holland Cooke
Consultant

imI asked ChatGPT: “Vendors are now offering radio stations a service that delivers advertising commercial copy generated by AI. Because AI draws from what’s already been done, this risks sound-alike scripts. Is there a list of commercial clichés users should instruct AI to exclude?”

Instantly, the robot replied: “While there isn’t a definitive list of commercial clichés, as they can vary depending on industry, audience, and cultural context, here are some common examples to consider instructing AI to avoid:

1. Don’t miss out!

2. Limited time offer!

3. One-of-a-kind deal!

4. Act now!

5. For a limited time only!

6. Unbeatable prices!

7. Revolutionary product!

im

8. Best in class!

9. Cutting-edge technology!

10. Guaranteed satisfaction!

11. Change your life today!

12. Once in a lifetime opportunity!

13. Hurry, while supplies last!

14. Get yours today!

15. New and improved!

These are just a few examples, and there are many more clichés that could be included in such a list. It’s also important to consider the specific audience and context when identifying and excluding cliches from AI-generated advertising commercial copy.”

Skynet has become self-aware. 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

PodcastOne’s Adam Carolla Show Celebrates 15 Years

PodcastOne announces that its award-winning podcast “The Adam Carolla Show” is celebrating its 15th anniversary. Carolla launched his world-famous show in 2009. PodcastOne co-founder and president Kitim Gray states, “Longevity in podcasting is a testament to how well loved the host is and there are few hosts who have had an impact across a multitude of generations as Adam Carolla. We are so proud to be Adam’s longtime partner on this journey and to celebrate 15 years in podcasting together is a wonderful achievement. We look forward to 15 more years as podcasting partners.”

Industry News

Stephanie Miller Among Those To Enter Buffalo’s HOF

Buffalo Hall of Fame The Buffalo Broadcasters Association (BBA) has announced this year’s Broadcasting Hall of Fame inductees; Stephanie Miller included on the list is syndicated talk show host Stephanie Miller. Buffalo Broadcasters Association president Steve Monaco comments, “Our Hall of Fame classes become more impressive every year. Each inductee has made important contributions to broadcasting in Buffalo.” A standup comedienne and best-selling author, Miller gained her first radio experience doing comedy bits on Sandy Beach’s morning show. She began her talk radio career at Los Angeles’ KFI in 1994. Miller would later host afternoons in Los Angeles at KTZN in 1997, before doing evenings at KABC (1997 – 2000). Her show was heard on progressive news/talk KTLK from 2005 – 2013 and she started the “Stephanie Miller’s Happy Hour” podcast. In a 1995 Los Angeles Times interview, Miller admitted, “I never thought about doing talk radio. To me talk radio was like old gray-haired guys talking about the budget.” Miller’s fellow BBA 2024 inductees will be former WGR sports radio morning host Howard Simon; former WGR-TV news anchor/reporter Sheila Murphy (who was a news reporter/anchor at Buffalo radio outlets WGR-AM and WBEN); network television producer/writer/actor Nick Bakay; former WKBW-TV reporter Mary Travers Murphy; morning radio team Shredd & Ragan; WGRZ-TV videographer J. Dooley O’Rourke; and former director of national sales for Buffalo/Toronto Public Media Jim DiMino. The Buffalo Broadcasters Association Hall of Fame Dinner will be held September 19 at 7:00 pm at Samuel’s Grande Manor in Williamsville.
Industry News

KMJ’s Triple-Play Day At City Hall

Cumulus Media’s Fresno news/talk KMJ was celebrated in triplicate at Fresno City Hall yesterday (4/18), as Fresno Mayor Jerry Dyer officially declared April 18thChristopher Gabriel Day”; “Christina Musson Day”; and “Fresno’s Morning News Day.” Gabriel is part of KMJ’s “Morning News” (6:00 am – 9:00 am), while Musson co-hosts the station’s “Broeske & Musson” program (9:00 am – 11:00 am). The proclamations were in recognition of the station’s community service and several awards KMJ has recently received. KMJ’s morning news team – Gabriel, Liz Kern, KMJDon York and Gabe Navarro – won a Golden Mike for “Best Newscast” from RTNA Southern California; Gabriel also notched a “Best Sportscast” Golden Mike. Meanwhile, Musson won her second successive Alliance for Women in Media Foundation Gracie Award for “Best Co-Host, Talk/Personality – Small/Medium Market Radio.” Pictured above (top photo right to left): Fresno Mayor Jerry Dyer; KMJ, Fresno’s Christina Musson; her husband Ralph Rendon; and Fresno City Councilman Garry Bredefeld. Also pictured above (bottom photo left to right) Fresno City Councilman Garry Bredefeld; KMJ, Fresno’s Christopher Gabriel; his daughter Cadence; his wife Wendy; and Fresno Mayor Jerry Dyer.