September 2023 PPM Ratings Takeaways – Part Four
September 2023 PPM Data – Information for the September 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Nielsen Audio’s September 2023 sweep covered August 17 – September 13.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are August 2023 – September 2023 (6+).
Note: The NFL season began September 7 – applicable flagships are bolded.
AUSTIN
News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 3.3 – 3.4, +.1, #12 to #10
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Texas’ KUT 6.1 – 5.3, -.8, repeats in third-place
Number One 6+: Waterloo Media Group adult hits KBPA, ninth month in succession, 9.7 – 9.6, -.1
Largest 6+ August 2023 – September 2023 Increase: triple A KUTX (+.8)
Largest 6+ August 2023 – September 2023 Decrease: public radio news/talk KUT (-.8)
RALEIGH
News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 9.4, +.2, repeats in the runner-up slot
News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .1 – .3, +.2, #16 to #15
Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 2.3 – 3.1, +.8, ninth to eighth
Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.5 – 9.1, -.4, first to third
Number One 6+: Urban One urban AC WFXC, first month, 8.5 – 10.1, +1.6
Largest 6+ August 2023 – September 2023 Increase: adult contemporary WRAL (+1.8)
Largest 6+ August 2023 – September 2023 Decrease: urban contemporary WQOK (-2.2)**
*Represents the largest August 2023 – September 2023 decrease (6+) of any station in all 48 PPM-markets
INDIANAPOLIS
News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 6.0 – 6.1, +.1, repeats in fourth-place
News: None in the top twenty
Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 2.8 – 3.5, +.7, #15 to #13
Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 6.3 – 6.4, +.1, third straight month in third-place
Number One 6+: Urban One adult contemporary WYXB, first month, 6.9 – 8.2, +1.3
Largest 6+ August 2023 – September 2023 Increase: adult contemporary WYXB (+1.3)
Largest 6+ August 2023 – September 2023 Decrease: hot AC WNTR (-1.0)
MILWAUKEE
News/Talk: Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 8.7 – 9.8, +1.1, third to first
iHeartMedia’s WISN “News Talk 1130” 10.7 – 9.6, -1.1, first to second
News: None in the top twenty
Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.4 – 2.4, +1.0, #17 to #13
Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #18
Public Radio News/Talk: University of Wisconsin-owned WUWM 2.5 – 2.4, -.1, #14 to #13
Wisconsin Educational Communications Board’s WHAD 1.7 – 2.1, +.4, fifth straight month at #16
Number One 6+: news/talk WTMJ, first month, 8.7 – 9.8, +1.1
Largest 6+ August 2023 – September 2023 Increase: news/talk WTMJ (+1.1)
Largest 6+ August 2023 – September 2023 Decrease: news/talk WISN (-1.1)
NASHVILLE
News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 5.8 – 6.1, +.3, fifth to fourth
iHeartMedia-owned WLAC “Talk Radio 1510” .9 – 1.1, +.2, #21 to #19
News: None in the top twenty
Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 4.8 – 7.2, +2.4, eighth to third
Cromwell Radio Group-owned WPRT “102.5 The Game” 1.6 – 1.4, -.2, repeats at #17
Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.2 – 5.5, +1.3, #11 to #6
Number One 6+: Midwest Communications adult contemporary WJXA, eighth month in succession, 10.3 – 9.3, -1.0
Largest 6+ August 2023 – September 2023 Increase: sports talk WGFX (+2.4)**
Largest 6+ August 2023 – September 2023 Decrease: country WSM-FM (-2.0)
**Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station in all 48 PPM-markets
PROVIDENCE
News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.8 – 6.1, -.7, fifth to sixth
iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, third straight month at #18
News: None in the top twenty
Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 2.6 – 3.3, +.7, anchored in eighth-place for the twelfth consecutive month
Audacy’s WVEI “Sports Radio 103.7” 2.6 – 2.3, -.3, eighth to tenth
Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.0 – 1.9, -.1, #11 to #12
Rhode Island Public Radio’s WNPN 1.4 – 1.5, +.1, fifth straight month at #14
WGBH Educational Foundation-owned WCAI .1, #19 (did not appear in August 2023)
Number One 6+: Cumulus Media adult contemporary WWLI, third month in a row, 9.7 – 10.9, +1.2
Largest 6+ August 2023 – September 2023 Increase: country WCTK (+1.7)
Largest 6+ August 2023 – September 2023 Decrease: news/talk WPRO-AM (-.7)
NORFOLK
News/Talk: Sinclair’s WNIS “News Talk AM 790” 3.1 – 3.5, +.4, fifth consecutive month at #11
News: None in the top twenty
Sports Talk: Max Broadcast Group-owned WVSP “Sports Radio 94.1 ESPN” 2.6 – 2.7, +.1, #14 to #13
Public Radio News/Talk: None in the top twenty
Number One 6+: Audacy urban AC WVKL, eighth straight month, 11.3 – 10.2, -1.1
Largest 6+ August 2023 – September 2023 Increase: rhythmic CHR WNVZ (+.7)
Largest 6+ August 2023 – September 2023 Decrease: country WUSH (-1.2)
JACKSONVILLE
News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.5 – 8.2, +1.7, fifth to third
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: WJCT, Inc.’s WJCT 3.2 – 2.6, -.6, repeats at #12
Number One 6+: Cox Media Group classic hits-oldies WJGL, first month, 9.1 – 10.6, +1.5
Largest 6+ August 2023 – September 2023 Increase: news/talk WOKV-FM (+1.7)
Largest 6+ August 2023 – September 2023 Decrease: rock WWJK (-1.1)
WEST PALM BEACH
News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.8 – 1.9, +.1, repeats in tenth-place
Hubbard Broadcasting-owned WFTL “News Talk 850” 1.6 -1.8, +.2, repeats at #12
WZZR cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, third straight month at #14
News: None in the top twenty
Sports Talk: iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19
Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” .4 – .2, -.2, #18 to #19
Public Radio News/Talk: Dade County School Board’s WLRN 2.3 – 2.6, +.3, ninth to eighth
Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, third month in a row, 9.2 – 7.9, -1.3
Largest 6+ August 2023 – September 2023 Increase: hot AC WRMF (+1.3)
Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WEAT (-1.3)
GREENSBORO
News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 4.5, -.2, locked in eighth-place for the eleventh straight month
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Wake Forest University’s WFDD 2.8 – 3.5, +.7, repeats in ninth-place
University of North Carolina at Chapel Hill-owned WUNC flat at 1.4, sixth straight month at #13
Number One 6+: Audacy urban AC WQMG, first month, 11.2 – 13.6, +2.4
Largest 6+ August 2023 – September 2023 Increase: urban AC WQMG (+2.4)**
Largest 6+ August 2023 – September 2023 Decrease: country WPAW (-1.2)
**Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station in all 48 PPM-markets
MEMPHIS
News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.0 – 2.1, +.1, repeats in ninth-place
Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .2 – .4, +.2, #15 to #13
News: None in the top twenty
Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 2.8 – 2.4, -.4, seventh to eighth
Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.8 – 1.7, -.1, #10 to #11
Number One 6+: iHeartMedia urban AC KJMS, seventh straight month, 12.9 – 11.8, -1.1
Largest 6+ August 2023 – September 2023 Increase: urban contemporary WHRK and CHR WEGR (+1.5)
Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WRVR (-1.7)
HARTFORD
News/Talk: Audacy’s WTIC-AM “News Talk 1080” 4.8 – 5.2, +.4, seventh to sixth
Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.5 – 2.3, +.8, #14 to #12
WTIC-AM’s internet stream flat at .8, third straight month at #17
News: None in the top twenty
Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.3 – 1.7, +.4, repeats at #15
Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 4.0 – 3.7, -.3, repeats in ninth-place
New England Public Media’s WFCR flat at .6, fourth straight month at #18
Number One 6+: Audacy adult contemporary WRCH, 44th month in a row, 10.1 – 10.5, +.4
Largest 6+ August 2023 – September 2023 Increase: news/talk WDRC-AM (+.8)
Largest 6+ August 2023 – September 2023 Decrease: country WWYZ (-1.1)
Email Mike Kinosian at Mike.Kinosian@gmail.com.
Glenn Beck, Sean Hannity, Jesse Kelly, and Clay Travis & Buck Sexton, as well as Key Networks’ Bill O’Reilly. The story indicates the station’s cume has skyrocketed from about 2,100 listeners per month to 29,000 in the first week after the change (Sept. 7-13). Adell tells the paper he has no regrets about the move, “The more divided we are, the better it is for radio. It comes down to one thing — show business. If we live in a utopia, we have nothing to talk about.” Adell also says he expects cume to jump to 200,000 per month as he continues to promote the new lineup. At the time of the change, the Black community was upset with the firing of the (unpaid) hosts and the format flip, but Adell said it was purely a business move. “[T]he format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. When you look at it, no one supported it. I couldn’t get the community to support it.”
morning show from 1999-2011. Kyle Draper is the Sacramento Kings pre- and post-game host on NBC Sports California and was previously an anchor/host at NBC Sports Boston. Bonneville Sacramento SVP and market manager Steve Cottingim says, “We are excited to continue to elevate the Sactown Sports brand with the addition of ‘The Drive Guys.’ Kevin has been a fabric in the Sacramento community for four decades now and pairing him with Kyle Draper who is a familiar voice to our listeners through the Sacramento Kings broadcast just highlights our commitment to Sacramento sports.”
The persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.
“Turkey” Stearnes, who, along with other Black baseball players in the early 20th century, was shut out of Major League Baseball due to his race. The series explores how America’s pastime was shaped by its history of segregation and the impact Black players have had on the sport. Rose uncovers powerful stories and rarely told history by exploring her own family history and through interviews with living Negro Leagues player Ron Teasley, Negro Leagues Baseball Museum president Bob Kendrick, baseball researcher and Seamheads Negro League Database co-founder Kevin Johnson, and more.
credentials counseling a new couple every week. Couples will be played by a cast of esteemed actors and comedians including Fred Armisen, Ike Barinholtz, Kate Berlant, Janine Brito, Rachel Dratch, John Early, Tina Fey, and more. Executive producer Liz Cackowski says, “We are huge fans and listeners of podcasts in every genre. Love self-help podcasts, love true crime, love the celebrity interview show, all of it. And as comedians, we show our love through parody, which perhaps is something the next self-help podcast can help me work through. We’re excited to partner with Audacy to bring this series to life.”
Beach Boys original lead singer Mike Love (right). Love made his only radio appearance on Katz’s program during the band’s stop in Central Virginia for a sold-out performance. Katz says they talked about the impact of the Beach Boys in popular music, as well as Transcendental Meditation and the political landscape.
Last week, with little time left on the clock, Disney and Charter Communications made a deal so that Charter customers could continue to watch Disney programming. Phew! Just in time for 15 million Charter cable customers to have access to that 53-year-old American institution called “Monday Night Football.”
Many news/talk stations broker weekend hours to professionals who host ask-the-expert shows to attract new clients.
August 2023 PPM Data – Information for the August 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Some of the key findings of the study include: 1) Heavy radio listeners engage in a staggering 4.7 billion weekly brand conversations, outpacing heavy users of other media channels, including TV, social media, magazines and newspapers; 2) The study underscores for advertisers’ radio’s dominance across 15 business categories, including sports, financial services, technology and more; 3) A staggering 51% of brand conversations among heavy radio listeners result in an intent to purchase, surpassing the national average of 49%. This remarkable impact is particularly pronounced in sectors like automotive, sports, telecom, technology, beverages and healthcare. RAB CEO Erica Farber states, “Radio is often referred to as the original social medium because of its ability to engage listeners through conversation, entertainment and information. This study underscores radio’s ability to drive word of mouth brand conversations for advertising partners, more so than any other media.” The webinar is free for RAB members.
place to be in the radio world than iHeartRadio. Thanks to the finest broadcasting executives around, Tom Cuddy, Thea Mitchem and Bernie Weiss for making it all happen. Walking to work every day is like walking through the Radio Hall of Fame. Just to get to my studio, I pass Elvis Duran, Jim Kerr, Charlamagne tha God, Angela Yee and other all-stars.” WOR program director Tom Cuddy adds, “When I joined WOR almost 11 years ago, Mark was my first hire. Since then, it’s been a blast watching Mark grow into becoming the highest-rated radio talk host in his time slot, along with digital numbers that are among the highest in the country.”
in this market will undoubtedly enhance our commitment to delivering top-notch news coverage and engaging content to our listeners every morning.” Stanford, who is currently co-hosting “The Suki & Scott Show” on Gannett’s USA Today Network, begins his new role on September 5. He comments, “Like most life-long New Yorkers, my Dad was always listening to 1010 WINS in the car when I was a kid. As an adult, WINS has been my go-to station for news, traffic and weather. As a New York broadcaster, it’s an honor to now be one of the morning voices on this legendary station.” Stanford served as PIX11 morning show co-host from 2013 to 2019. He’s also served as sports anchor at NBC4-NY, UPN9-NY, WCBS 880, CBS Sports HQ and Boxing30 on YES.
were not paid but given the ability to get their message out. Adell promoted the station as “Detroit’s Only Urban Tall Station” via billboards throughout the metro area. The Metro Times piece says hosts learned of the change in an email delivered last Friday night that said, “Your show will no longer air on WFDF 910AM Superstation. All access passes have been revoked and you are no longer allowed on the premises. The guard has been notified not to give you entry.” The piece goes on to say, “The terse email and sudden change infuriated some of the hosts and prompted others to accuse the owner, millionaire Kevin Adell, of exploiting Black people by turning racial anxiety into entertainment and failing to pay the hosts for their shows.” But Adell tells the paper “the format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. ‘When you look at it, no one supported it. I couldn’t get the community to support it.’” 
July 2023 PPM Data – Information for the July 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
a proven track record of driving success for digital clients across broad spectrum of media, including broadcast television, newspaper, and radio. He brings with him a
passion for developing digital strategy that delivers results for local businesses.” Tyler Toti comes to Tulsa from CMG San Antonio to serve as digital client performance manager. CMG Tulsa VP and market manager Mark Shecterle comments, “Ben and Tyler have an impressive history of working collaboratively to develop successful digital media strategies for their client partners. Their expertise, coupled with CMG’s vast array of topline digital products, will create a powerful resource for Tulsa businesses. I’m thrilled to have them join our veteran team of market-leading media consultants.” CMG Tulsa operates news/talk KRMG-FM and three music-formatted stations.
Association of Broadcasters and the Canadian Association of Broadcasters strongly urge lawmakers to support legislation that enables news providers to negotiate with dominant digital platforms for fair terms and conditions when our content appears on their platforms. Meta – a nearly trillion-dollar company – repeatedly chooses to restrict news content for its users to avoid compensating news producers for the value it gains on their vital journalism. These retaliatory tactics demonstrate Meta’s monopolistic dominance over the advertising marketplace and its ability to dictate how radio and TV broadcasters, newspapers and others can reach audiences online. Rather than working to ensure its users have access to trusted news and information, Meta is holding news content on its platform hostage. Policymakers should not reward Meta’s coercive behavior. At a time when misinformation, disinformation and AI-generated content proliferate online, the future of democracy relies on the accessibility of fact-based, trustworthy journalism.”
being inducted into the New York State Broadcasters Association’s Hall of Fame this year. Matthews served as host of the WHAM-AM, Rochester evening sports talk show for 35 years. He was also a newspaper sports columnist and a regular contributor to the Gannett News Service.
Fellow longtime, long-ago DJs: You know what I’m talking about. And it’s a life sentence, eh?
Edward R. Murrow Award for her investigative reporting on Baltimore’s 911 system and has been the recipient of multiple Chesapeake AP Awards. She comments, “I am excited to be a full-time member of this legendary news station. I am looking forward to working alongside Shawn Anderson, with his years of experience, as we give listeners the most up-to-date and accurate information they need to make informed decisions as they go about their day.” WTOP director of news and programming Julia Ziegler states, “From the day Anne started at WTOP, I have loved her passion for storytelling. Anne puts our listeners first and is always thinking about how she can help them understand what is going on in their worlds. Our listeners are in great hands with Shawn and Anne each afternoon.”
format phases including a full color magazine and eventually a daily online operation geared to providing news, advice and opinions to professionals involved in programming, managing, marketing and operating an array of related platforms in what has come to be known as talk media. This includes most popular forms of spoken-word AM and FM radio, plus online programming, podcasting, cable television and satellite broadcasting. During this period, TALKERS has produced and presented 26 national conventions in New York and another three in Los Angeles. Add to that more than 35 regional, national and international forums about the field and countless radio rows including several at the White House in conjunction with both the Bill Clinton and George W. Bush administrations. TALKERS remains and will continue to be a non-partisan proponent of the First Amendment with a great love and passion for talk media’s roots in the century old medium of radio.
June 2023 PPM Data – Information for the June 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Former Spotify director of global podcast sales David Cohn joins Cumulus Media’s Westwood One as senior vice president of sales & digital partnerships. Cohn will oversee digital sales for Westwood One nationwide, focusing on growing brand partnerships across podcasting. In addition, he will have responsibility for the New York and Atlanta sales teams. Based in New York, Cohn will report to Westwood One president of sales Brandon Berman, who comments, “David is an accomplished sales leader with an exceptional command of the digital landscape. With his proven client-focused, multi-platform sales success, he is positioned to make an immediate impact on our business.” Cohn adds, “I’m super excited to join Westwood One. The opportunity to expand our digital footprint with the company’s amazing podcast and streaming assets was a natural draw for me. I’m excited to dig into the integrated advertising opportunities available in the red-hot audio space.” Prior to Spotify, Cohn held positions with Megaphone, Warner Media, Ziff Davis, and the WWE.