“The Greatest Game Ever Played”
Baltimore’s Alan Ameche plunges over the goal line for the winning touchdown!(courtesy YouTube/NFL Films)
On the field? Maybe. In its impact on pro football and sports broadcasting? Absolutely!
By Mark Wainwright
It was one of those indelible moments in sports history: The 1958 NFL Championship, played on December 28, 1958 at Yankee Stadium in New York. The Baltimore Colts defeated the New York Giants 23-17 in sudden death overtime. 65 years later, the events of that Sunday afternoon still resonate throughout pro sports and sports media.
In 1958, the National Football League was far from the huge phenomenon we see today. Americans generally had much more interest in baseball, and during the Fall, college football captured the attention of sports fans on Saturday afternoons. The annual Army/Navy and Harvard/Yale clashes were national news stories, and fans followed the exploits of powerhouses like Notre Dame and Michigan. For most fans, pro football was an afterthought. Even in cities with pro franchises, the NFL clubs often played runner-up to the local baseball teams.
Baltimore and New York were two exceptions. The Colts were upstarts — Baltimore didn’t get an NFL team until 1953 — and the city quickly fell in love with the Colts; on game days, Baltimore’s Memorial Stadium was described as “the world’s largest outdoor insane asylum.” Meanwhile, the Giants had been part of the NFL since 1925, and they were considered the league’s most glamorous team, located in the world’s media capital. Two very different teams, both with passionate fan bases, playing a nationally-televised title game in New York City… indeed, America was destined to notice pro football that day.
Seventeen Pro Football Hall of Fame inductees were in the stadium that afternoon, along with a Heisman Trophy winner (Baltimore running back Alan Ameche). The Colts were led by quarterback Johnny Unitas and defensive end Gino Marchetti. The New York offense revolved around halfback Frank Gifford, while linebacker Sam Huff anchored the defense.
There were all-stars in the broadcast booths, as well. NBC’s national telecast was assigned to Chris Schenkel and Chuck Thompson; both of these gentlemen are now legends of their industry. Joe Bolan and Bill McColgan called the game for NBC’s national radio feed, while Les Keiter did the play-by-play for WCBS Radio in New York. And Bob Wolff did the radio call for Baltimore’s WBAL. Wolff was assisted by an eager teenager who worked as his spotter… a young man named Maury Povich (yes, that guy).
The first half, frankly, wasn’t anywhere near “greatest game” territory. While both defenses played fairly well, the offenses looked sloppy and disorganized, and the two teams combined for six turnovers in the first thirty minutes. The Giants managed only a Pat Summerall field goal, while the Colts — almost in spite of themselves — took a 14-3 lead into halftime. It could have easily been 17-3, but Sam Huff blocked a Baltimore field goal attempt.
So, what was the halftime entertainment? Over the years, Super Bowl halftimes have featured performers like Lady Gaga and Michael Jackson. What 1950’s superstars would perform in the “super bowl” of 1958? Elvis Presley? Brenda Lee, maybe? Nope. It was the Baltimore Colts Marching Band, with their prancing majorettes looking quite fetching in their red leotards and reindeer antlers…
The Baltimore Colts Marching Band majorettes, in “reindeer” mode! (courtesy YouTube/NFL Films)
Baltimore’s offensive woes continued into the second half. Early on, the Colts drove the ball to New York’s 1-yard line, but Alan Ameche was stopped for no gain on third down, then Ameche was tackled for a loss when he attempted to run wide on fourth down. In an interview decades later, Baltimore’s Lenny Moore revealed that Ameche botched the play; it was supposed to be an option pass, but Ameche didn’t hear Johnny Unitas’ signals correctly, and he ran instead of throwing a short pass to a wide open Colts receiver.
That goal-line stand awakened New York’s offense, and they needed only four plays to score their first touchdown to make it 14-10. The Giants then took a 17-14 lead early in the fourth quarter on a Frank Gifford touchdown reception, and while the Colts responded with two effective drives, they came up empty on both possessions; one ended with a missed field goal, the other ended when Unitas was sacked twice, taking the Colts out of scoring range. The Giants’ offense only needed a first down or two to ice the game, but Frank Gifford was stopped on a critical third down run. For decades, Gifford insisted he made the first down; Baltimore’s Gino Marchetti suffered a badly broken ankle in the pileup, and Gifford often said that amidst the chaos and confusion of tending to Marchetti’s injury, the officials did not spot the ball properly. However, when ESPN restored the footage for a 50th anniversary broadcast in 2008, an accident reconstruction expert analyzed the images and determined that Gifford was, indeed, just short of the first down (more about that ESPN program in our Epilogue). The Giants chose to punt the ball, and the Colts took over on their own 14-yard line.
This was the moment when Johnny Unitas began his ascent to legendary status. With just two minutes left, he moved the Colts downfield quickly. While there were several misfires, he made four critical completions, including three straight passes to his star receiver Raymond Berry. Those last three plays moved the ball 62 yards to the Giants’ 13-yard line, and with just seconds remaining, the Colts rushed Steve Myhra out to attempt a tying field goal. Myhra had struggled with field goal attempts all season, and Baltimore fans held their collective breath until the ball went through the uprights. The fourth quarter ended tied 17-17.
So… what happens next? Many of the players and coaches weren’t sure. It was not unusual for football games to end in a tie, but this game was for the NFL title. Would the teams be declared co-champions? Fortunately, the NFL had recently instituted an overtime rule for championships, and it would be decided on the field. The teams would play pure “sudden death.” The first team to score in any manner would win, and they would play for as long as it took.
The Giants won the toss and chose to receive, but they were not able to mount any kind of drive, and they punted the ball back to the Colts. Unitas now had all the time in the world, and Johnny U methodically moved the Baltimore offense to the New York 8-yard line. It was first-and-goal, and then, suddenly… the NBC Television feed disappeared! Nothing but snow on the screen!
This caused immediate panic in NBC’s control room, not to mention in homes across the nation, as viewers — particularly in Baltimore — bolted from their living rooms and scrambled to find the nearest radio. It was one of the worst possible moments to lose the live feed of a TV broadcast. And then…
A fan ran onto the field! Play was halted for nearly a full minute before New York’s Finest chased him down and escorted him to the sideline. Over the years, there has been endless rumor and speculation about this incident. Photographs show the fan was well-dressed and appeared very cooperative when the cops took him away; he certainly didn’t look like a drunken lout. Who was this guy?
Whoever he was, he is now the stuff of sports broadcasting legend. More than six decades later, it is widely believed that he was an NBC employee who realized the broadcast was interrupted and ran onto the field — or perhaps was told to run onto the field — to delay the game long enough to give the TV crew enough time to find a loose cable and fix the connection. As far as I know, he was never identified and the story has never been confirmed. One hopes the fellow received a bonus and a promotion for his quick thinking!
When the game resumed, the Colts ran two plays to reach third-and-goal from just over a yard away. A field goal attempt might have been the obvious choice, but Baltimore coach Weeb Ewbank was leery of sending a struggling Steve Myhra in to kick. Meanwhile, the coach trusted Unitas completely, and he left Johnny U and the offense on the field. A routine handoff to Alan Ameche secured a 23-17 Baltimore victory.
The game was breaking news nationwide. It was a big topic of Sunday afternoon dinner conversations, and it was headline news on front pages and in sports sections the following day. NFL and television executives soon realized that professional football could become a very valuable property, and they started making plans for increasing television coverage and boosting marketing exposure for the teams, the star players, and the sport overall. And down in Dallas, Lamar Hunt — a son of oil tycoon H.L. Hunt — started thinking about owning his own football team. Those dreams eventually led to his role in establishing the rival American Football League, which merged with the NFL just over a decade later. Historians and sportswriters have studied the 1958 title game, and they generally agree that event was the start of professional football growing into the colossus it has since become. It was the aftermath and the impact — as much as the drama of the game itself — that led them to calling it “The Greatest Game Ever Played.”
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EPILOGUE
As I’ve mentioned in previous articles, television did not put a high priority on archiving sports events back then. There is no known videotape of the game; videotape was in its infancy, and while NBC presumably had one or two of the early machines available, it seems nobody bothered racking them up. There is no known kinescope film recording of the television broadcast, either. Fortunately, there was plenty of film footage of the game, both from overhead and from sideline views. This footage was shot by NFL Films, as well as various newsreel cameramen working for different organizations.
On the 50th anniversary of the game in 2008, ESPN produced a special documentary that used the old footage to re-create much of the action. The historic clips were colorized for broadcast, and the action was interspersed with comments and memories from players, fans, and broadcasters who were there. (Sadly, many of these gentlemen have passed away in the fifteen years since.) Most of Bob Wolff’s Baltimore radio broadcast was saved, and the NBC national radio call was saved almost in entirety. This historic audio was used in conjunction with the preserved video. Several versions of the ESPN special can be found on YouTube; here is a link to one of those.
Others have collaborated on an almost-complete reconstruction of the game, using the original newsreel and NFL footage, some of the colorized ESPN content, stock footage, and still photos. The audio portion uses the NBC national radio call by Joe Bolan and Bill McColgan (complete with vintage commercials!). There are several uploads of this project on YouTube, and there is also a version on the Internet Archive, available here. If you’ve never seen any of “The Greatest Game Ever Played,” punch it up on your laptop and enjoy!
Mark Wainwright is a long-time radio personality and voiceover performer. He was most recently the morning host at WSYR in Syracuse; he is also a Baltimore native and life-long Baltimore Colts fan (and he still hasn’t gotten over the Colts leaving town and moving to Indianapolis decades ago!). He can be reached at: markwainwright@earthlink.net
told by Audacy management he’s being let go as the company is looking for a change in middays and wants a “less caller-driven show.” Kentera adds, “I prepare like crazy, I think my show is good, well-received, so I was stunned when I was told I was being fired.” The 65-year-old Kentera has been in radio for 40 years, the last four with KWFN-FM and says he does not plan to retire. “I’m going to look for an opportunity in sports… in or out of the radio business. I’m not done yet.” 
more than 30 years. The 71-year-old Humphreys has planned to retire for some time, and he tells the paper that he and his wife Bev, who’s battling cancer, want to spend more time together. Humphreys’ career in OKC sports talk is one that parallels the growth of sports radio in the U.S. Interestingly, he and FOX Sports’ Skip Bayless are boyhood friends who remain close to this day. 
LOS ANGELES – As students, enthusiasts and caretakers of this wonderful medium, we’re keenly aware that radio’s “Golden Age” boasted an incredible array of entertainers and broadcasters.
It’s massive, it’s mind-boggling, and we-the-workin’-press are under strict instructions NOT to call it “The Consumer Electronics Show.” Lotsa luck. 100 thousand+ of us from 150+ countries will descend upon the sprawling Las Vegas Convention Center and other venues up-and-down The Strip.
with the success of its daytime programming, positions it as the number one network in cable news. FNC says it had the largest share of the audience in total day (46%) and primetime (48%), capturing nearly half of the cable news landscape. In primetime, FNC delivered nearly 2 million viewers and 214,000 in the 25-54 demo, topping CNN and MSNBC combined in total viewership. On a 24-hour total day basis, FNC averaged over 1.2 million viewers and 150,000 in 25-54, with a 153% advantage over CNN in viewers. FOX News Media CEO Suzanne Scott says, “During yet another unprecedented news cycle, cable viewers continued to choose FOX News Channel. From moderating debates to reporting in war zones and many stories in between, I am honored to work alongside this unrivaled team of journalists and opinion hosts as they continue to exceed expectations.”
Waukesha. The “Nite Lite With Pete Schwaba” airs from 8:00 pm to 10:00 pm. Schwaba has hosted programs for PBS Wisconsin in addition to his work in the film industry that includes writing for the 2003 film, A Guy Thing, and his own indie comedy film, The Godfather of Green Bay. He also served as a producer on the Jeff Foxworthy TV show, “Are You Smarter Than a Fifth Grader?” He says, “Entertainment, just like sports, helps bring people together, which is more important now than ever. I’m excited to introduce listeners to people I’ve met over the years in the entertainment business, share experiences, and generally celebrate arts and culture in Wisconsin.” 
News flash: Time cannot be managed. But tasks can.
including continuing to participate in RAB’s Rising Through the Ranks leadership development training and National Radio Talent System, a wholly owned subsidiary of the organization.” The organization goes on to say, “Under Farber’s stewardship, the RAB has reshaped the organization into a full-service integrated membership, business development and training concern as well as forged strong relationships within the advertising marketplace. Additionally, she has diversified and re-invigorated its board of directors to ensure the future of the 
trade association.” Speaking about Hulvey, Warshaw says, “Mike is an excellent selection with the relevant skills and expertise to lead the RAB. He has an impressive track record in corporate management and local radio expertise. In addition, as a past chair of the RAB he has a clear understanding of the organization and what the broadcast industry requires from RAB. He has a tremendous passion for the industry which will serve us all well.” Warshaw adds, “We thank Erica for her leadership over the past decade in helping to shape an organization that meets the needs of broadcasters today as well as for the future of the audio industry. She’s left an indelible imprint on the industry, and we can’t thank her enough for her commitment and passion to radio. It’s been an honor and a privilege to work with her.” Hulvey will work with Farber to ensure a smooth and successful transition during the next few months as her last day with the RAB will be April 30, 2024.
Los Angeles. She takes over for Raj Sharan, who exits the station after four-and-a-half years. Bonneville Denver SVP and market manager Katie Reid says, “We are thrilled to welcome Amanda to the Bonneville family. She brings an extensive amount of experience, knowledge, and leadership to our team. Her understanding of the evolving sports landscape, and tremendous passion for digital media embodies everything we strive for at Denver Sports and on 104.3 The Fan.” Brown begins her new gig on December 4.
Survey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home.
I am always impressed when I see-and-hear radio and TV stations swapping product.
Your crystal ball is still foggy, isn’t it?
money for the past 20 years, Gleason has built a massive online archive of broadcasting and cable trade publications, books, music magazines, technical manuals, directories, yearbooks, company and station publications, programming guides and more. The archive — www.worldradiohistory.com — now tops nine million pages. Because it is online, the pages are readily available to the public – and searchable.” LABF co-chairs Heidi Raphael and Jack Goodman say, “There is no stopping him. What David has accomplished – virtually single-handedly — is extraordinary. He’s made an unparalleled contribution not only to the history of broadcasting, but to the story of the modern world as reflected and shaped by the media.”
The History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.
As your friends get fired and on-air hosts are replaced with WideOrbit and Profitable Software, the mournful refrain is to unfairly blame consolidation. Consolidation has, in fact, made the medium financially viable and brought hundreds of individual stations from a river of red ink to the glow of black ink. Prior to consolidation, over half the radio stations in the U.S. lost money – year after year. Not a secret stat, those numbers were revealed annually by the NAB.
education reporter Mike DeNardo and community impact reporter Racquel Williams. KYW news director Kevin McCorry says, “Since the primary election was decided in May, we have been working diligently to ensure that we could provide this service to our audience. The next mayor of Philadelphia will shape our city for years to come. We need urgent solutions to the city’s most pressing issues, including the gun violence crisis, the opioid crisis, the economy and public schooling. Presenting a format where candidates get to exchange ideas in real time is a fundamental building block of the democratic process, and we’re proud to break our normal format to offer this program.”
September 2023 PPM Data – Information for the September 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Glenn Beck, Sean Hannity, Jesse Kelly, and Clay Travis & Buck Sexton, as well as Key Networks’ Bill O’Reilly. The story indicates the station’s cume has skyrocketed from about 2,100 listeners per month to 29,000 in the first week after the change (Sept. 7-13). Adell tells the paper he has no regrets about the move, “The more divided we are, the better it is for radio. It comes down to one thing — show business. If we live in a utopia, we have nothing to talk about.” Adell also says he expects cume to jump to 200,000 per month as he continues to promote the new lineup. At the time of the change, the Black community was upset with the firing of the (unpaid) hosts and the format flip, but Adell said it was purely a business move. “[T]he format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. When you look at it, no one supported it. I couldn’t get the community to support it.” 
morning show from 1999-2011. Kyle Draper is the Sacramento Kings pre- and post-game host on NBC Sports California and was previously an anchor/host at NBC Sports Boston. Bonneville Sacramento SVP and market manager Steve Cottingim says, “We are excited to continue to elevate the Sactown Sports brand with the addition of ‘The Drive Guys.’ Kevin has been a fabric in the Sacramento community for four decades now and pairing him with Kyle Draper who is a familiar voice to our listeners through the Sacramento Kings broadcast just highlights our commitment to Sacramento sports.”
The persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.
“Turkey” Stearnes, who, along with other Black baseball players in the early 20th century, was shut out of Major League Baseball due to his race. The series explores how America’s pastime was shaped by its history of segregation and the impact Black players have had on the sport. Rose uncovers powerful stories and rarely told history by exploring her own family history and through interviews with living Negro Leagues player Ron Teasley, Negro Leagues Baseball Museum president Bob Kendrick, baseball researcher and Seamheads Negro League Database co-founder Kevin Johnson, and more.
credentials counseling a new couple every week. Couples will be played by a cast of esteemed actors and comedians including Fred Armisen, Ike Barinholtz, Kate Berlant, Janine Brito, Rachel Dratch, John Early, Tina Fey, and more. Executive producer Liz Cackowski says, “We are huge fans and listeners of podcasts in every genre. Love self-help podcasts, love true crime, love the celebrity interview show, all of it. And as comedians, we show our love through parody, which perhaps is something the next self-help podcast can help me work through. We’re excited to partner with Audacy to bring this series to life.”
Beach Boys original lead singer Mike Love (right). Love made his only radio appearance on Katz’s program during the band’s stop in Central Virginia for a sold-out performance. Katz says they talked about the impact of the Beach Boys in popular music, as well as Transcendental Meditation and the political landscape.
Last week, with little time left on the clock, Disney and Charter Communications made a deal so that Charter customers could continue to watch Disney programming. Phew! Just in time for 15 million Charter cable customers to have access to that 53-year-old American institution called “Monday Night Football.”