Industry Views

Monday Memo: CES2026, Radio Can Relate

By Holland Cooke
Consultant

imgHello from Las Vegas, where I am both eager and anxious for CES2026. 

I am eager to witness what’s new, and to report each day this week here in TALKERS, and on radio stations across the USA and around the world. Help yourself to 60-second reports, updated daily, for air all this week. Simply download from HollandCooke.com. No charge, no paperwork, no spot.

And I am eager to witness the continuing evolution of this event, and its parent the Consumer Technology Association — formerly the Consumer Electronics Association — which does NOT want us calling this “the Consumer Electronics Show.” At the first one, in 1967, audio cassettes were disrupting 8-track tapes. And decade-after-decade, gadget-after-gadget, this organization and this show has represented an industry that makes products that come in boxes. Audio, video, computers, smartphones…stuff.

Back to the future: Artificial Intelligence doesn’t come in a box. And much – possibly most – of what’s unveiled this week here is AI-driven. For years before AI popped, this show, and this nimble association, has been pivoting, away from things to experiences. Sure, there are still monster TVs and flying cars at CES, and there have been for 10 years. But last year’s keynote by Delta Airlines’ CEO was a star-studded event at The Sphere, a dazzling display of how they’re reimagining your travel experience. Experiences, not things.

Like flight, radio is also 100+ years old. So I am also anxious, as our industry struggles to evolve. Radio was the first consumer electronic gadget. And, for most of a century we cornered the market on making audio. Now everyone does. Much of what I write each week here in TALKERS is about optimizing the listener’s and advertiser’s experience. Radio’s roots run deep. At CES I’m looking for clues as to how we can grow new branches. More here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: The Earth Moved

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgNetwork TV often delivers Nielsen hashmarks. No viewers! The no numbers reports started coming in over 20 years ago and they met with silence. Often on Holiday nights, long weekends, NBC, CBS, ABC or FOX delivered no measurable audience. Simultaneously, online video stars were attracting millions of views. In 2007, the media world witnessed the audience shift from broadcast TV to online video. In the following years, media buyers made the definition of a bad investment: Between the time a buy was placed on network TV to the day of air, the audience diminished. Every month. Year after year.

Marketing types refer to the adoption rate of new ideas in stages:

img

Last week, YouTube entered the golden phase: Laggards. There has been a misperception that YouTube viewers skewed young. That was never true. Their viewership demographic has always matched the demographic spread of America. That means month after month for 20 years, YouTube has been embraced by all demographics at higher and higher rates. Now YouTube has scored the final 10% of adopters: Laggards.

YouTube Wins the Oscars

The Oscars. A major ratings-generating, newsworthy event on YouTube. In Variety, questions were asked. The wrong questions: How will advertising be handled? Will there be a new category for Influencers? On demand? Wrong questions.

The answer is: The Oscars are on YouTube!  Game over for ABC, CBS, NBC, FOX. The final segment of the population that frequented broadcast TV will now come to YouTube. The Oscars were the most efficient way to appeal to the laggards.

BONUS: The Oscars announcement just mentioned a key part of the deal: The entire library of the Academy of Arts and Sciences will be uploaded to YouTube. Hundreds of thousands of films from around the world, of all genres coming to YouTube.

And what was the deal? How much did Google pay? It doesn’t matter. Google’s challenge is how to get rid of all of their cash!

The Oscars will be on YouTube. Mark the date. The media landscape has changed forever.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Civic Media to Acquire WNOV-AM and The Milwaukee Courier

Civic Media announces it is acquiring WNOV-AM, translator W293CX at 106.5 FM in Milwaukee and weekly print publication The Milwaukee Courier. WNOV is currently airing a hybrid of urban music and talk shows targeted to urban audiences including the “Tavis Smiley Show,” the “Rev. Al Sharpton Show,” plus local shows hosted by Michelle Bryant and Keith Parris. WNOV has been owned by Courier Communications Corporation sinceimg 1972. The company was headed by Dr. Jerrel Jones, who passed recently. His daughter, current owner and president Mary Ellen Jones, says, “My parents built The Milwaukee Courier and WNOV to give Milwaukee’s Black community a voice when few existed. Passing that responsibility forward was not taken lightly. Civic Media is committed to honoring that legacy while investing in the future of trusted media.” The company says that Dr. Robert “Biko” Baker will join as operations manager for both the radio station and newspaper. Civic Media CEO Sage Weil comments, “Acquiring The Milwaukee Courier and WNOV is both an opportunity and a responsibility. These are trusted institutions with deep roots in Milwaukee, and our role is to steward that legacy while investing in their future – modernizing operations, expanding digital reach, and ensuring they continue to serve the community with integrity. We’re proud to have Dr. Robert ‘Biko’ Baker lead this work.”

Industry News

MIW to Present Radio Management Webinar

Mentoring and Inspiring Women in Radio, Inc is presenting a webinar titled, “Management 101: Becoming an Impactful Leader,” taking place January 15, 2026 at 2:00 pm ET. MIWimg says, “This interactive session brings together four distinguished executives representing key areas across today’s audio landscape, offering attendees an opportunity to learn practical leadership skills, modern management strategies, and actionable insights for navigating a rapidly evolving industry.” Panelists will include: Erik Hellum, chief operating officer, Townsquare Media Group; Dara M. Kalvort, VP of digital sales, StreamGuys; Kieran Geffert, SVP and market manager, Audacy San Francisco; and Mary Boyle, VP & general manager, WGN Radio Chicago – Nexstar Media Inc. Register for the webinar here.

Industry Views

Monday Memo: AI Headlines, Local Dollars

By Holland Cooke
Consultant

imgAt the very first CES in 1967, audio cassettes were disrupting 8-track tapes. Back to the future: Artificial Intelligence now threatens to disrupt almost everything.

Each January, this event – which we-who-cover-it are under strict instructions to no longer call “the Consumer Electronics Show” – attracts national news coverage for a week. “Shark Tank” will be holding auditions there. Expect to read, see, and hear lots about Artificial Intelligence and how all sorts of technology is changing our everyday lives. I will be there, covering with daily reports here in TALKERS… and on your station.

Again this year, help yourself to daily locally sponsorable 60-second reports, FREE, for air Monday through Friday January 5-9. I will post the-night-before, in time for next-day morning drive. Simply download from HollandCooke.com. There’s no national spot, so you can sell a local sponsorship. Pitch to local appliance retailers, home security installers, HVAC, computer repair shops, vision & hearing aid centers.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

“2025: Top Ten Findings”

By Holland Cooke
Consultant

imgIf you missed yesterday’s webinar, look for the replay which will be posted today at EdisonResearch.com and which explains these trends well.

If you’re in broadcast radio, reading this list – which presenters offered “in no particular order” – you might feel like you’ve missed a memo… or a decade:

  • #10: Video is redefining the podcast landscape.
  • #9: YouTube is the top platform for podcast consumption and discovery for Gen Z.
  • #8: TikTok is a platform for discovery for music, podcasts, and audiobooks.
  • #7: Podcast fandom goes beyond listening.
  • #6: Women’s voices matter in podcasts and music.
  • #5a: Majority of all daily listening time is spent with ad-supported audio.
  • #5b: Time spent with streaming music shifts from free to paid streaming music platforms.
  • #4: In-car audio shifts to digital.
  • #3: Shifting ad budget to podcasts can increase reach.
  • #2: Smart speaker adoption varies by country.
  • #1: Consumption of AI-narrating audio is increasing.
  • “Bonus Finding:” More than 30% of Americans are awake by 6:00 am.

Recommendation for radio broadcasters: Make #4 our Priority Number One, defending a hill radio still holds. Audit your station’s app experience. And consider that Bonus Finding evidence that morning drive survived the pandemic shutdown after all.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

MIW Extends Submission Window for Digital Sales Mentorship Program

Mentoring and Inspiring Women in Radio, Inc is extending the submission window for the 2ndimg Annual Digital Sales Mentorship Program. Candidates now have until December 29 to apply. MIW says, “This year-long program is a career-accelerating opportunity designed to strengthen the next generation of women leaders in digital radio sales. One outstanding female seller or manager will be selected to receive personalized, hands-on mentorship from a top industry expert; an opportunity that can reshape a career trajectory.” Apply Here!

Industry News

WBBM Brings Marshall Aboard as Evening Anchor and Reporter

Audacy all-news WBBM-AM/WCFS-FM, Chicago names Glenn Marshall evening anchor and reporter. He comes to WBBM from WGN-TV where he was a reporter. WBBM brand manager Craig Schwalb states,img “Glenn’s combination of experience, authenticity and professionalism will immediately strengthen our afternoon reporting and bring a recognizable, trusted voice to our evening anchoring. We’re excited to welcome Glenn and see the impact he will have on our newsroom and the Chicago audience.” Marshall says, “Chicago made me. I listened to WBBM Newsradio as a kid and dreamed of one day being part of the voices that inform this city. Now I get to continue telling the stories that matter to the neighborhoods I know and love. I am proud to join the team and shine a light on the issues and victories that shape our communities every day. Thanks to Craig Schwalb, Kevin Cassidy and everyone at Audacy for this opportunity.”

Industry News

New York Festivals Radio Awards Announces 2026 Grand Jury

The New York Festivals Radio Awards announces the distinguished 2026 Radio Awards Grand Jury. NYF Radio Awards says the Grand Jury “unites over 100 standout audio innovators from 20 countries, reflecting the dynamic and ever-evolving landscape of global storytelling. This influential group includes award-winning producers, directors, journalists, writers, and sound artists known for pushing creative boundariesimg across documentary, entertainment, news, sports, and corporate audio.” NYFestivals EVP Rose Anderson adds, “The robust world of audio storytelling today is fully represented in the 2026 edition of the Grand Jury. From audiobooks to podcasts and video podcasts, from investigative journalism to live events, and from mystery to social justice, this year’s men and women of the jury volunteer their time and lend their expertise.” See the bios of the Grand Jury here. There is still time to enter the New York Festivals Radio Awards. The entry deadline for the 2025 Radio Awards competition is January 31, 2026. To enter the 2026 Radio Awards please visit: HERE. For additional information including Rules & Regulations, categories, and more visit: HERE. New York Festivals Radio Awards welcomes entries from radio stations, networks, and independent producers across 30+ countries. Its mission is to recognize and elevate the exceptional work of the creators shaping today’s global audio storytelling landscape. Award-winning entries for 2026 competition will be showcased at the Radio Awards winners gallery. View the 2025 Radio winners’ showcase

Industry News

Willner to Succeed Mazer at Urban One Baltimore

Howard Mazer, general manager for Urban One’s Baltimore station group is retiring at the end of this year and current director of sales Dave Willner will assume the GM role beginningimg January 1. Co-president of the Urban One Audio Division Eddie Harrell says, “For more than three decades, Howard has been a steady, visionary leader for our Baltimore cluster. His commitment to excellence, his instinct imgfor developing talent, and his deep understanding of this market have strengthened our stations and helped shape the culture of our entire audio division.” Willner began his career with Urban One and transitioned to account executive before rising to national sales manager, general sales manager and ultimately, director of sales. Harrell adds, “Dave has had the benefit of learning the business under Howard’s guidance for many years, and he embodies the forward-thinking leadership we need for the next chapter. I’m confident he will build on Howard’s strong foundation and continue to advance the success of the Baltimore market.” The company says Mazer will work closely with Willner through the end of the year to ensure a smooth and seamless transition.

Industry News

KNSS-AM/FM, Wichita’s Steve McIntosh to Retire

Wichita morning drive personality Steve McIntosh announces his retirement from Audacy’s news/talk KNSS-AM/FM, effective December 12. McIntosh, who co-hosts the “Steve & Ted”img show alongside Ted Woodward, has worked his entire 55-year career in the Wichita market. He got his start in 1970 at KWBB as a news anchor and moved to KEYN-FM in the mid-1970s as news director. He joined KNSS in 1998 as news director and eventually became program director at the station. During his career he’s won numerous awards, including a Marconi Award for Outstanding Talent. Audacy Wichita SVP and market manager Tommy Castor says, “Steve’s name is synonymous with Wichita radio. His leadership, integrity, and unmatched storytelling have shaped this station and enriched the lives of our listeners for more than half a century.” McIntosh comments, “It has been the honor of my life to share Kansas news and Kansas stories with Kansas people. Thank you to everyone who has been part of this incredible journey.” The station will present a public farewell broadcast on December 12.

Job Opportunity

KRMG-FM, Tulsa Seeks Talk Host

Zoellner Media Group is searching for an engaging, informed, and dynamic Full-Time News/Talk Radio Host to lead live and local programming. This position requires an individual who canimg connect with listeners, deliver compelling talk content, and handle breaking news and severe weather with credibility, confidence, and energy. As part of our award-winning team, you’ll shape the conversation every day by interviewing newsmakers, reacting to breaking stories, and engaging directly with the audience on-air and online. Find out more and apply here.

Industry Views

TALKERS Exclusive: Why AM Radio Still Matters – And Why Cities Must Step Up to Save It

By Frank Morano
City Councilor
New York City 51st District
Staten Island

imgFor most of my life, the sound of an AM signal has been my constant companion. Long before I ever spoke into a microphone professionally, I was the kid hiding under the covers with a transistor radio, slowly turning the dial, discovering voices, ideas, communities, and worlds far beyond my bedroom. AM radio didn’t just shape my career – it shaped who I am.

That’s why, as both a lifelong AM radio listener and a longtime AM broadcaster (77WABC and WNYM-AM “970 The Answer”), I’m introducing legislation in the New York City Council to require that all City-owned and City-contracted vehicles continue to include functioning AM receivers. I’m proud of my work in government, but this one is personal. Because AM radio isn’t just entertainment or nostalgia – it’s infrastructure. It’s public safety. It’s the backbone of our emergency communications system. And it’s in danger.

When Everything Else Fails, AM Radio Doesn’t  

We don’t have to imagine what happens when modern communications collapse. We’ve lived it.

On September 11, 2001, when cell networks jammed almost immediately, millions of New Yorkers turned to AM radio for news, instructions, and reassurance.

In the 2003 Northeast Blackout, AM signals were among the very few communications systems still functioning across multiple states.

During Superstorm Sandy, when much of the region lost power and internet for days, AM remained a critical lifeline for emergency updates, evacuation information, and weather alerts.

These weren’t theoretical scenarios. They were real moments of crisis – and AM radio proved its value every single time.

When the lights go out, AM stays on. When cell networks are overwhelmed, AM cuts through. When the internet fails, AM continues broadcasting. It is the most resilient form of mass communication ever created, and FEMA and the National Weather Service still rely on AM frequencies for a reason: they reach people when nothing else can.

AM Radio Is Still the Soundtrack of America 

Beyond emergencies, AM radio remains woven into the cultural fabric of this country. It’s where Americans talk to each other – about politics, sports, faith, overnight oddities, neighborhood issues, and everything in between. It’s one of the last places where anyone can call in, join the conversation, and be part of a community.

The same AM dial that once carried the voices announcing D-Day, the moon landing, and the gritty street reporting of New York legends still carries the news, opinions, and debates that shape American life today. There is something uniquely democratic about the AM band: it is accessible, unpretentious, inexpensive, and available to everyone.

That’s worth preserving. Especially now, as some automakers – particularly in the electric vehicle space – phase AM radios out of new models, citing interference or cost concerns.

Cities and States Can Lead Where Washington Waits 

Congress is considering the “AM Radio for Every Vehicle Act,” and I support it wholeheartedly. But federal action can take time. Cities and states can move faster.

New York City’s legislation can be a model:

  • If municipalities require AM receivers in the vehicles they procure…
  • If state governments do the same for their fleets…
  • And if enough jurisdictions stand firm…

Automakers will have no choice but to keep AM radio in every vehicle they sell.

Government can’t – and shouldn’t – tell anyone what to listen to. But we absolutely can ensure that the option to listen still exists. And that, when disaster strikes, the public can rely on a system proven over nearly a century to work under the toughest circumstances imaginable.

The Signal Must Go On 

AM radio isn’t a relic. It’s a lifeline. It’s a civic space. It’s one of the last great mediums that belongs to the people. As someone who owes much of his career – and much of his identity – to those airwaves, I feel a responsibility to protect them.

By acting locally here in New York City, I hope we inspire communities across the country to do the same. If we want the AM dial to be there for the next blackout, the next storm, or the next unthinkable moment, the time to act is now.

Because when everything else goes silent, AM radio still speaks.

And we need to make sure it always will. 

Frank Morano was recently elected City Councilor representing New York City’s 51st district. Prior to that he forged a distinguished career in talk radio at WABC and WNYM in New York. Councilor Morano can be reached via email at  frank@moranoforcouncil.com.

Industry News

iHeartMedia Q3 Revenue Dips 1.1%

iHeartMedia’s third quarter 2025 financial results are in and the company is reporting revenue of $997 million, a decline of 1.1% from the same period in 2024. iHeartMedia’s Multiplatform Group (including radio stations) revenue was $591 million – down 5% from Q3 of 2024 – and the company’s Digital Audio Group revenue was $342 million – up 14% over Q3 of 2024). Notably, the company’s Podcast Revenue was $140 million, up 22% year-over-year. iHeartMediaimg chairman and CEO Bob Pittman comments, “We’re pleased with our third quarter performance, generating Adjusted EBITDA of $205 million, slightly above the midpoint of our guidance range, and our consolidated revenue was down 1.1% compared to prior year, at the high end of our guidance, and up 2.8% excluding political revenue. And we continue to take important steps in the evolution of our company – last week we announced our new relationship with Amazon Ads, which will provide advertisers using Amazon DSP access to our vast audio portfolio, and just this morning we announced our new TikTok partnership, which will bring TikTok creators into iHeart’s ecosystem. We are committed to exploring new ways to unlock the value of our unparalleled assets, maximizing the unique position we occupy in the evolving media landscape, and creating innovative cross-platform opportunities to bring new products and services to our consumers and our advertising partners.”

Industry News

St. John Upped to DOS for Bonneville Seattle

Bonneville International promotes Crista St. John to director of sales for the Seattle market that includes news/talk KIRO-FM, KIRO-AM “Seattle Sports,” conservative talk KTTH-AM “Seattle Red,” and MyNorthwest.com. St. John, who has been serving as general sales manager,img comments, “I’m honored and excited to take on this new role and continue building on the incredible momentum our teams have created. Bonneville Seattle is home to passionate, talented individuals who care deeply about our brands, our partners, and our community. I look forward to helping us grow even stronger – together.” Bonneville Seattle SVP and market manager Cathy Cangiano states, “Crista has consistently demonstrated outstanding leadership, strategic insight, and a deep commitment to relationship-building. Her promotion is a testament to the impact she’s made and the confidence we have in her ability to lead us into the future. Crista was the clear choice for this role, and I’m thrilled to partner with her as we shape the next chapter for Bonneville Seattle. Her vision and energy will be instrumental in our continued growth.”

Industry News

Fisher House Foundation Offers Veterans Day Edition of Together in Mission: The Fisher House Journey

Fisher House Foundation is announcing a Veterans Day edition of “Together in Mission: The Fisher House Journey” is available to stations free of charge. The radio special is available to news/talk stations in varying lengths as well as a 30-minute public affairs show suitable for all radio formats in the U.S. and around the world. The three-hour, one-hour, 25-minute and 30-minute radio specials are hosted by longtime radio personality Larry O’Connor and featuresimg stories of America’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. This program is appropriate for the entire Veterans Day Weekend and is a fitting, patriotic, and inspirational holiday programming alternative for all formats. Listeners will hear their emotional stories fighting for our freedoms, how they sustained their injuries, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries. This year’s program features a special focus on the incredibly inspiring victories our wounded warriors enjoy on the field of competitive, adaptive sports. Fisher House supports the Wounded Warrior Games and the lnvictus Games as a vital part of the physical, emotional, and mental healing process for our wounded veterans. Listeners will hear about the riveting war stories detailing the injuries these heroes sustained, the ensuing medical and therapeutic healing process, right through the triumph on the field of international sports, as these brave veterans continue their dedication of service, representing America in international competition. For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562.665.9537 or loconnor@fisherhouse.org.

Industry News

Grace Blazer Promoted to SVP of Programming in Miami

iHeartMedia promotes Grace Blazer to SVP of programming for its Miami market stations. iHeartMedia Miami EVP of programming Marc Chase says, “Grace is a powerhouse of programming excellence. Her ability to elevate brands, inspire teams and drive meaningfulimg results has made her an invaluable leader within iHeartMedia.” Blazer has been with iHeartMedia since 2013 and serves as national news, talk, and sports brand coordinator, news director for the Florida News Network, program director for Miami’s WIOD and WINZ, and program director for Tampa’s WFLA. Market president Shari Gonzalez adds, “At iHeartMedia Miami, we’re fortunate to have exceptional programming leadership, and Grace is a shining example of that excellence. With 12 years of unwavering passion, strategic vision and meaningful impact across our organization, Grace has consistently raised the bar. We’re thrilled to recognize her achievements and promote her to lead our dynamic cluster into the future.” Blazer comments, “I’m incredibly proud and excited to step into my new role at iHeartMedia Miami. iHeartMedia is a powerhouse of creativity and bold ideas, and I’m energized by the opportunity to help shape our Miami brands growth and collaborate with some of the most extraordinary programmers in the industry.”

Industry Views

Monday Memo: Costs Are Criminal. And You’re on the Case.

By Holland Cooke
Consultant

The number of Americans asking Google for help with debt is way up. Delinquencies are surging. Credit scores are falling at the fastest pace since the Great Recession. Consumerimg Confidence is down. Costco is mobbed.

Gasoline, eggs, now coffee. What DOESN’T cost more? Seen beef prices? Hamburger Helper sales are up double-digits year-over-year.

A client station asked me for something to pitch to a local credit union. So, I called-in “The Deal Detective.” He’s a frugal flatfoot, the lieutenant of low prices, a savings sleuth with a barcode scanner. He reads receipts like rap sheets. And he’s a stack of 60-second features.

Special for TALKERS readers: Help yourself, here.

im

They’re FREE, no paperwork, no national spot. Sell a local sponsorship and keep the money. It’s your license to bill. OK to use as stream cover-up spots, or on your station website (help yourself to the graphic). NOT “available wherever you get your podcasts.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Job Opportunity

Civic Media Seeks News/Talk Network PD

Wisconsin media firm Civic Media is looking for a news/talk network program director based in Madison. The company says the person in this position “oversees all on-air content and staff forimg Civic Media’s news/talk network, managing schedules, talent, quality control, and compliance with broadcast regulations. Key responsibilities include selecting programs, coaching on-air personalities and shows, developing promotional strategies, and ensuring the station’s sound and content align with its brand and audience needs. They blend creativity and business acumen, using audience research and ratings data to shape programming and achieve business goals.” Get more information and apply here.

Industry News

Armen Williams to Lead Westwood One Sports 24/7 Programming

Cumulus Media’s Westwood One appoints Armen Williams executive director of Westwood One Sports 24/7 programming, effective November 3. In this role, Williams will lead the development and production of the network’s new round-the-clock sports content. The companyimg says he’ll “oversee all aspects of sports talk content across the network, including daily technical operations, social media strategy, and brand management. He will build a talented team of hosts and producers responsible for compelling on-air programming – featuring original content, interviews, benchmarks, and fan interaction.” Williams says, “There’s never been a more exciting time to be in audio – the industry is thriving, innovative, and constantly evolving. This is a unique opportunity to build on the incredible foundation created by our partners at Audacy and BetMGM and combine it with the reach, heritage, and credibility of Westwood One Sports. I’m honored to help shape the next chapter, delivering smart, entertaining, and authentic sports content for listeners everywhere.”

Industry News

Audacy: All-News Ratings Are Up as People Seek “Established Credibility & Trust”

Audacy SVP, research & insights Ray Borelli writes that “with nearly two-thirds of U.S. households now either cord-cutters or cord-nevers, accessing credible and trusted local news is harder today than ever before.” He adds, “Furthermore, distrust in social media is likely fueling aimg 16% year-over-year decline in the percentage of Americans who say they get their news ‘often’ from apps like Instagram, Facebook, TikTok and X.2. In this rapidly changing landscape, consumers are increasingly turning to All News Radio for local news, trusted voices, and fact-based reporting.” Borelli cites as evidence for this Nielsen data indicating that Audacy all-news stations are up 11% versus last year and adds that’s coming off a presidential election year. Ben Mevorach is vice president of news at WINS, New York and he says, “As the number of places to get news continues to grow, the number of places to find news that is credible, trustworthy, and without bias is rapidly shrinking. People constantly tell us that 1010 WINS is their sole source for news they can trust.” Read Borelli’s complete story here.

Industry Views

SABO SEZ: There is a Need for New

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgThe groaning and moaning that “radio is losing younger demos and will die tomorrow” misses the point. What attracts younger audiences? What has always attracted younger audiences? NEW STUFF. New clothes, shows, slang, ideas… NEW. When you “found” radio, you found a top 40 station that was saturated in the latest music, events and ATTITUDE. Radio remains vital by presenting and celebrating new, shocking, contest prizes, revolutionary ideas, hosts, jocks… NEW.

Radio is good at “new.” “New” is hard for other media. A key advantage of radio over other media is the ability for a programmer or host to think of a new idea on the way to work and air that idea that day. TV, print, outdoor can’t do that.

When radio fails to present “new” it sinks lower into the media landscape. Radio is ubiquitous and only rises in the community’s consciousness when it presents “new.” When radio broadcasts predictable, consistent content hour after hour it suffers a grim listener review, “Oh I don’t listen to the radio.” Or, worse, “I don’t listen to the radio much.” 

Word of mouth is not generated by playing “10 in a row” or yelling at the Democrats. Expected content cannot cause a listener to say to a friend, “Did you hear…?” Only surprises, outrageous POV and the unexpected claim precious top of mind awareness.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

SABO SEZ: MTV Closes?

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgThe world of blogs and vlogs has been loaded with largely erroneous news of MTV closing. New owner, Paramount Global, is searching for divisions showing no growth. If MTV is now a liability, it may be a target for a shutdown.

Yes, MTV is closing five of its music channels in the UK and Ireland: MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live. The channels will cease broadcasting at the end of 2025, with the final day of transmission being December 31. This decision is due to shifting viewing habits towards streaming platforms and cost-cutting measures by the parent company, Paramount Global. MTV HD will remain on air but will shift focus from music videos to reality programming.

However, MTV U.S. is not closing. MTV in the United Kingdom IS. It is closing by December 31, 2025. They also run MTV HD in the UK, that channel remains open. Two missing letters, U and K, caused an explosion of misinformation.

Punctuation causes similar mistakes.

As a talk media person, you are well aware of Erich von Daniken. His stunning book, Chariotsimg of the Gods has powered thousands of hours of programming fun. Recently, I saw the latest edition of his book.

imgLike many of you, I love “Ancient Aliens” on the History Channel narrated by the formidable Robert Clotworthy. Robert is a great guest on my show, “Sterling Every Damn Night” and he puts up with whatever nonsense that gets tossed at him. Thank you, Robert.

Since von Daniken’s book is so vital to the “Ancient Alien” landscape, I’m curious when was the title of the book changed from the first edition? Next time he’s on the show I’ve got to ask Mr. Clotworthy when did a transporter beam carry away the question mark!?

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Two Named to KYW Newsradio Hall of Fame

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Audacy’s KYW-AM/FM, Philadelphia inducts two of its most respected and recognizable voices into the KYW Newsradio Hall of Fame. Reporter/anchor John Ostapkovich and business editor/anchor Vince Hill were selected by their peers and colleagues to join the roster of “journalists who have shaped the legacy of trusted news in the Philadelphia region.” Audacy Philadelphia SVP and market manager David Yadgaroff says, “This recognition speaks to the legacy of excellence that John and Vince have helped build at KYW Newsradio. Their voices have been a trusted part of daily life in the region for decades, and their dedication to storytelling, accuracy and integrity continues to resonate across our newsroom.” Pictured above are (from l-r): Yadgaroff, Hill, Ostapkovich, and KYW assistant brand manager Tom Rickert.

Industry News

Radio CEOs Applaud FCC’s Ownership Rules Review

The Federal Communications Commission is announcing a Notice of Proposed Rulemaking to begin its 2022 Quadrennial Review of the broadcast ownership rules. FCC Chairman Brendan Carr has indicated that he is interested in relaxing the current ownership rules for broadcastersimg and radio industry CEOs are pleased with the probability that they will be loosened. Cumulus Media president and CEO Mary G. Berner states, “We’re encouraged that Chairman Carr and the FCC are advancing the 2022 Quadrennial Review. Quickly modernizing the radio ownership rules is essential for listeners who rely on local radio every day. With updated imgrules, companies like ours can invest more locally, diversify our offerings, and compete effectively in today’s rapidly evolving audio landscape. We look forward to working with the Commission to make these updates.” Beasley Media Group CEO Caroline Beasley comments, “We would like to thank Chairman Carr for moving forward with the quadrennial review on this critical endeavor. This is a defining moment for our industry to ensure that local radio can continue to fulfill its essential public service mission for decades to come. We look forward to working with the Commission to implement common-sense reforms that will allow broadcasters to compete fairly and keep serving the local audiences who rely on us every day.”

Industry News

TALKERS News Notes

Hayslett Joins Black Effect Podcast Network. Actress, producer, and host Crystal Reneé Hayslett’s talk series, “Keep It Positive, Sweetie” joins Charlamagne Tha God‘s and iHeartMedia’s The Black Effect Podcast Network. She says, “Joining The Black Effect Podcast Network is a meaningful moment for me. KIPS is all about bringing comfort and empowerment to our culture, and I’m honored to welcome my community into this incredible family dedicated to amplifying the powerful conversations that take place on the KIPS couch.”

WUSF Launches Local Talk Show. Public radio outlet WUSF, Tampa debuts, “Florida Matters Live & Local,” a new show that the station says “connects listeners with Tampa Bay’s most influential leaders while opening the phone lines for callers to weigh in on the issues that matter most to them.” WUSF general manager JoAnn Urofsky says, “Our listeners don’t just consume news – they actively shape the conversations that matter. These are tremendously eventful times, and local voices are more crucial than ever, so we’re creating a space where residents can directly engage with the issues defining our community’s future.”

Industry Views

Monday Memo: Replay it. Reuse it. Re-sell it.

By Holland Cooke
Consultant

imgSure, radio’s superpower is that we’re live. But 75% of all advertising dollars are now spent on digital. And Netflix, YouTube, and podcast platforms have conditioned consumers to expect that their content will wait for them (“on-demand”), not the other way around (“linear,” meaning real-time on-air). If your best content disappears the moment it airs, you’re leaking value. Think: time-shifted, searchable, and shareable.

Repackaging doesn’t just mean repeating

Is posting airchecks – whole hours – your news/talk station’s only on-demand offering? Hey, why not. It’s easy, and – mathematically – no listener hears everything live. So, archiving offers convenience.

But few people sit through a whole hour, even when listening live, as Nielsen’s 3-minute gimmick reminds us. So do what music stations do, because music rights issues force them to: Extract chunks of what aired.

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— Smart stations, in every format, are curating familiar recurring morning show bits.

  • — From interviews: Was there an “Aha!” moment, the-one-thing-said that was most impactful/helpful/surprising/quotable? Maybe even a few standout moments? Just one is fine. Be choosy, rather than posting for the sake of posting.
  • — From host monologues, excerpt the passage that makes the point in-a-nutshell. Like Sean Hannity’s shortform morning bit, a lift from the previous day’s live show. Give yours a title, i.e., “Mike in a Minute,” “Randy’s Rant,” “Tell me I’m wrong,” whatever. And if a caller crystallized – or challenged – the host’s take, include a bite. These features are hors d’oeuvres, nibbles from those whole segments you have also posted for those interested to devour.
  • — If you are doing solid local news, CONGRATULATIONS. You’re conspicuous, as newspapers tailspin and because TV stations’ coverage tends to come later in the day. So consider repurposing the morning’s top local stories into a short daily update.
  • Don’t just clip and post. Package and brand. Give all-of-the-above your station’s imaging feel. A series with a name is easier to remember, easier to sell, and more likely to be shared.

The juice is worth the squeeze

Repackaged content does more than just fill your feeds:

  • — It increases time spent with your brand.
  • — It creates more occasions of listening, whichever way works best for the listener. BE ON PHONES.
  • — It opens up new monetization opportunities. Sponsors love targeted content and are buying digital. Sell them yours.

The bottom line? Yours. Future-proof your station.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Rick Vaughn Named SVP of Programming at iHeartMedia Salt Lake City

iHeartMedia names Rick Vaughn SVP of programming for its Salt Lake City station group that include news/talk KNRS-AM/FM, “Business 99.1” and four music brands. Vaughn most recently served with Cumulus Media as operations manager. iHeartMedia Salt Lake City market managerimg Joyce Wirthlin says, “We are excited and fortunate to welcome Rick back to iHeart to lead programming for our cluster. His proven leadership, creativity and track record of building winning stations will be invaluable for our listeners and partners in Salt Lake City.” Vaughn comments, “This is an incredible opportunity to help shape the future of iHeart Salt Lake City. iHeartMedia is committed to excellence, innovation and growth, and I’m excited to return to the iHeart family to collaborate with such a talented team, create compelling content, engage listeners across every platform, and deliver outstanding results for our advertising partners.”

Industry News

WURD, Philadelphia Announces Founder’s Day Gala

Urban talk WURD, Philadelphia is preparing to celebrate its annual Founder’s Day Gala on Friday, October 3, at the Fairmount Park Horticulture Center, from 6:00 pm to 10:00 pm. The evening will include a tribute to WURD founder, Walter P. Lomax Jr., M.D., live music and entertainment, a dance party, the presentation of Community Impact Awards, and the officialimg launch of Freedom Journeys, a new multimedia storytelling initiative celebrating pivotal figures in Philadelphia’s past and present.  Freedom Journeys, created in partnership with Renee Chenault Fattah and Love Now Media, will highlight 250 iconic Black Philadelphians — living and deceased — whose lives and work have helped shape the city. WURD president and CEO Sara M. Lomax says, “Founder’s Day will be a wonderful evening in a beautiful setting — where we will celebrate my father’s life and legacy, have great food, amazing live music and soul-filling affirmations of our culture. But we also aren’t going to shy away from what’s happening in this country. WURD has never done that, and this year’s Freedom Journeys is both celebration and resistance.”

Industry News

Skyview Networks Promotes Two

Skyview Networks promotes Kristin Krahl and Howard Davis to the new roles of vice president, revenue and performance strategy. Skyview says this announcement reflects the evolving structure of their sales organization. “Kristin, Howard and Patrick Cannon, SVP, sales operations, will help guide our sales team as a unified leadership group. Patrick has been a steady hand throughout this period of transition, providing consistent support and leadership toward our goals. Together, the three will continue to shape our strategy, execution, and performance across the sales organization.”

Industry Views

Won’t Get Fooled Again (Hopefully)

By Charles Heller
Talk Host / Account Executive
KVOI, Tucson

imgGrief for the loss of Charlie Kirk is palpable around the world. Broadcasters who interviewed him or had anything to do with the Turning Point organization were deeply touched by his tragic death.

Sunday, I played a tribute song to Charlie Kirk that I thought was by English singer/songwriter Ed Sheeran. Later I played one supposedly by Adelle. It seemed rather strange that they could produce and publish songs in three days, but I could find no evidence on YouTube that they were artificially generated. I should have looked a little further in my research before I stated on air that the songs were authentic. How can I be in talk radio for 27 years, be 68, and that naïve?

The fact is that I wanted to believe it was true. I overcame cognitive dissonance by wanting to believe that these two great artists would do tributes to someone I hold in high esteem. On reflection, I should have thought about the likelihood that either of them would write such songs…

In putting these thoughts to paper (electrons, anyway…) I found dozens of tribute songs to Charlie Kirk from many famous voices, and now I notice that most of them are “generated content.” That really made me re-evaluate my method of bringing facts to the audience, a job I feel as a calling as much as a profession. It forces me to question the authenticity of everything I bring to the microphone. My desire to believe that those songs were real, overcame my natural skepticism. I lost, as they say in self-defense instruction, “situational awareness.” (I’ve been a state certified CCW instructor for 31 years.)

I came to radio through print journalism, having run my high school newspaper as managing editor (The Lane Warrior) with a circulation of 5,000. We printed it in house too, back when it was still done hot type. The Chicago Tribune sponsored my Junior Achievement Company, and my associations there got me a job. I spent time in the newsroom while still in high school, learning a lot about how a real paper is made. They cared a lot about accuracy, and it stuck with me. I used to smoke my pipe at the city desk with Clarence Paige. (Wow have things changed…)

Fast-forward 50 years, and now I sit behind the microphone of four talk radio programs on KVOI, engineering and hosting by myself, alone in the building with the exception of my broadcast dog, Charger. It’s an awesome responsibility, bringing infotainment to an audience, but the age of AI now causes me to ask, is everything I put out, correct? I’ve said on air for a long time, “I don’t need to be right, but need to be correct.” Am I alone in this concern for accuracy? Give me your thoughts, please.

Charles Heller is in his 27th year on air, hosting “Swap Shop,” “Liberty Watch,” “America Armed & Free,” and “America’s Fabric,” on Bustos Media’s KVOI-AM, Tucson. During the week he is a seller, producing his own spots. Charger is a seven-year-old rescue from the Humane Society who prefers AM Radio. He’d especially like to communicate with people who do other swap type shows. charles@libertywatchradio.com

Industry Views

SABO SEZ: Keep the Valuables

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAmazon learned that there are high volume sales for specific categories of products. High demand equals high value to the seller. Items such as diapers, printer ink, staplers, batteries, etc. Being brilliant, Amazon created “Amazon Basics.” Same products, white labeled. Amazon doesn’t manufacture batteries; they just slap their logos on what America needs most.  That’s why Mr. Bezos has a bigger boat than you.

Radio listeners have high demand for basic elements. The demand for these ingredients is often based on need rather than preference. Needed ingredients delivered by radio represent high value to the radio industry:

– Weather reports

– Traffic reports

– Is everything ok? News reports

– News bulletins

– Local news

– Closings

The first sign of trouble was when radio stations chose to promote a cable channel by presenting “Weather Channel Weather.” Tip: research shows the most respected source of weather is the National Weather Service and a station can pull that for free, any time. No disrespect to the Weather Channel but, can’t radio do weather? Giving away that position to TV is foolish.

Weather is even more important than one might think. Yes, a listener can get it from multiple online sources, but the listener is listening to the radio. The listener needs the weather NOW, live, local. Failing to do weather forces the listener to leave you. (That’s why, on the local and national “Sterling” show, we have meteorologist, Dr. Dave Eiser and Brad Your Grandma’s weatherman presenting the weather through the program.)

Do a Google trend search. Compare WEATHER, SEX, JESUS, TRUMP. Weather will win.

TRAFFIC. An argument I lost was with a 50kw station that had the traffic image because they had a traffic copter. To save $200,000 they were going to take it down. I said, “Fire me but don’t take down the copter.” They took it down. The reason to do traffic is not 100% to give traffic reports, it is – more importantly – to prove that the station is live, and to prove the station sees everything. Breaking news will compel listeners to check with the station that can report it from the air, live!

There is no reason to stop doing traffic and weather because an all-news station is doing it. Those are essential must-have elements for all listeners regardless of format. If we want to own the dashboard, it is best to present top-of-mind information to drivers. Live!

FOX News seems to present a “Bulletin” every few minutes… FOX NEWS ALERT. A radio station doesn’t have to follow the AP Style Guide to define “bulletin.” You can air a bulletin or an alert whenever you want. Urgent, compelling, turn up the radio. Pulling the listener in with sounders, big intros, all that stuff claims your position as the source of better-know-it information.

WHAT HAS HAPPENED. By stripping a station of the costs of bulletins, weather, traffic, and local news we have made radio less valuable. Those “costs” were/are investments in content valued by listeners.  Too many stations have trashed essential ingredients for the sake of a false economy. Radio revenues go down each quarter as stations cut costs each quarter.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.