Ratings Takeaways

Round Two of July 2024 PPMs Released

imThe second of four rounds of ratings information from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered June 20 through July 17. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is steady with a 3.6 share (weekly, 6+ AQH share) and remains ranked #11, while Hubbard Radio’s all- news WTOP-FM rises 1.2 shares for 10.7 share finish that lifts it to the #1 rank in the market. In Boston, iHeartMedia’s news/talk WRKO adds four-tenths to finish with a 3.3 share and climbs to the #10 rank, while sister all-news WBZ-AM is flat with a 4.7 share but rises one spot to the #6 rank. In Phoenix, iHeartMedia’s news/talk KFYI tacks on three-tenths to finish with a 3.8 share that lifts it to the #6 rank, while Bonneville’s news/talk KTAR-FM adds eight-tenths for a 3.1 share finish good for the #11 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Round One of July 2024 PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey period covered June 20 through July 17. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC rises a half share to finish with a 3.8 share (weekly, 6+ AQH share) and climbs to the #10 rank, while iHeartMedia’s news/talk WOR tacks on two-tenths for a 1.7 share finish good for the #19 rank. In Los Angeles, iHeartMedia’s news/talk KFI adds three-tenths to finish with a 4.0 share keeping it locked in the #7 rank, while Audacy’s all-news KNX-FM rises two-tenths to a 3.3 share, lifting it to the #10 rank. In Chicago, Nexstar Media Group’s news/talk WGN is flat with a 2.5 share but rises two places to the #13 rank, while Cumulus Media Group’s news/talk WLS-AM ticks up one-tenth to a 1.2 share, staying in the #25 spot, and Audacy’s all-news WBBM-AM/WCFS-FM dips two-tenths to a 5.2 share good for the #5 rank in the market. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

TALKERS News Notes

iHeartPodcasts joins forces with Thoroughbred Studios to develop a new podcast slate that will delve into some of the biggest stories on what really happened in this American century. As part of the deal, the companies will co-produce a minimum of four podcasts over the next two years. The first show will debut early 2025 and will recount the often-overlooked gritty realities of the renowned astronauts that made it to the moon.

National multimedia sports platform OutKick announces that “The Ricky Cobb Show” will debut on August 12, airing live for 90-minutes beginning at 11:00 am ET. OutKick SVP and managing editor Gary Schreier says, “We’re excited to introduce Ricky Cobb to the OutKick audience as he steps out from behind @Super70sSports and unleashes his engaging personality as a true original.”

Beasley Broadcast Group, Inc will report its 2024 second quarter financial results before the market opens on August 12. The company will host a conference call and webcast at 11:00 am ET that morning to review the results.

Industry News

TALKERS News Notes

SiriusXM announces that Megyn Kelly will host a series of one-hour specials that will air on SiriusXM’s Triumph Channel 111. “Get Closer with Megyn Kelly” will run on Fridays throughout August with video available on the SiriusXM app with topics including marriage, aging, parenting, and sex.

The Talk Media Network syndicated Dr. Daliah Wachs show is now airing on KBJA, Salt Lake City in the 8:00 pm to 10:00 pm slot.

Industry News

TALKERS News Notes

WLIWAs a result of purchasing the frequency of long-silent Montauk, NY’s WEER-FM (88.7), The WNET Group will extend coverage of its public radio news/talk outlet WLIW-FM. The addition of 88.7 will allow WLIW-FM’s signal to reach Southern Connecticut and Rhode Island. WLIW-FM VP/GM Diane Masciale notes, “WLIW-FM has taken another step forward in our coverage and commitment to our community. In the weeks ahead, we’re also looking to deliver a new app that will allow audiences to easily take WLIW-FM wherever life takes them.”

 

Previous PGA player and a SiriusXM PGA Tour Radio announcer since 2005, Mark Carnevale, 64, died Monday (7/22). He most recently called the action at the Scottish Open. PGA Tour commissioner Jay Monahan notes, “Mark was a beloved part of the Tour family for a long time. He held numerous roles within the industry, most recently as a significant voice in PGA Tour Radio’s coverage. Mark knew the game and did a terrific job of conveying insights from his unique point of view – and with an engaging wit and sense of humor.” Carnevale made 212 starts on the PGA Tour, earning his lone win at the 1992 Chattanooga Classic and taking home that year’s PGA Tour Rookie of the Year honors.

Industry News

Legends of Georgia Radio HOF To Welcome Spriggs

 

Atlanta radio programmer Pete Spriggs will be among this year’s inductees to the Legends of Georgia Radio Hall of Fame. He commented to The Atlanta Journal-Constitution’s Rodney Ho, “It’s really great to be recognized with so many fantastic broadcasters. It was a blessing to have Cox Radio hand me the keys [to Atlanta news/talk WSB-AM] to work beside such great talent. We all accomplished some great things together.” Spriggs took over as program director of  WSB-AM in 2000 and served as director of branding and programming. WSB-AM was the top billing radio station in America for four consecutive years. In 2010, Spriggs managed the addition of an FM signal (WSBB) and the departure of Neal Boortz, as well as bringing in new talent such as Herman Cain, Erick Erickson, Eric Von Haessler, and Mark Arum. The station also acquired Rush Limbaugh from cross-town rival WGST. WSB-AM earned multiple Marconi Awards, Friends of Georgia Radioincluding 2018’s “Major Market Station of the Year.” Spriggs retired in February 2020. Also named as part of the third annual Hall of Fame inductees are Rome Radio Partners managing partner Howard Toole; Steve Craig; Bobby Ellerbee; Bob Helbush; Brady McGraw; and Wendy Williams. The Friends of Georgia Radio will celebrate the inductees into the Legends Hall of Fame next month (8/24) at the Sandy Springs Performing Arts Center.

Industry Views

Monday Memo: Are You Ready?

By Holland Cooke
Consultant

imNext month, as the school year begins in so many places, the listeners that local retailers want as customers transition back to their “normal” routines. Their tempo changes and builds to a holiday season climax. And we – and our advertisers – want to be their soundtrack.

WHO ARE “they?” Last week’s column described a useful exercise that fleshes-them-out and tees-up important imaging and content discussions worth having pre-Labor Day.

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Off-air promotion (remember that?) merely says give-us-a-try. When they do, does what they hear deliver? And even with scant (or no) off-air promotion, much of what you can do to become more habit-forming costs nothing. As consultants do, I’m talking about “the fundamentals,” the blocking-and-tackling stuff.

Here’s the checklist of things you want to be listening for right now.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Round Four of June 2024 PPMs Released

imThe fourth of four rounds of ratings information from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Urban One’s Indianapolis news/talk WIBC-FM adds six-tenths to finish the survey with a 7.5 share (weekly, 6+ AQH share) but remains ranked #4 in the market. iHeartMedia’s news/talk WISN, Milwaukee rises four-tenths for a 12.5 share finish and racks up its 10thconsecutive month at #1. (Good Karma Brands’ crosstown competitor WTMJ ceased subscribing to the ratings several months ago.) Cox Media Group’s Jacksonville news/talk WOKV-FM added seven-tenths to finish with a 9.4 share that lifts it to the #2 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Round Three of June PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM drops eight-tenths for a 5.0 share (weekly, 6+ AQH share) finish that leaves it ranked #5 in the market, while iHeartMedia news/talk KEX adds one-tenth for a 1.8 share that lifts it to the #18 rank. In San Antonio, iHeartMedia’s news/talk WOAI rises three-tenths to a 3.1 share and remains ranked #13, while Alpha Media’s news/talk KTSA dips a half share to finish with a 1.4 share leaving it ranked #22 in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises 1.2 shares for a 6.1 share finish that lifts it to the #2 rank, while iHeartMedia’s news/talk KNRS-AM/FM is steady with a 3.1 share but rises to the #12 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

WGN, Chicago Adds Frank Morano for Overnights

The Red Apple Audio Network syndicated program “The Other Side of Midnight with Frank Morano” isim added to the program schedule at Nexstar Media’s WGN, Chicago beginning Monday (7/15). WGN Radio VP and general manager Mary Sandberg Boyle says, “‘The Other Side of Midnight with Frank Morano’ is engaging, creative, and lively – a trifecta not often found in late night radio shows.”

Industry News

Audacy Elevates Jeff Miller in Cleveland

Audacy names Jeff Miller SVP, market manager and director of sales for the Cleveland operations that includes sports talk WKRK-FM “92.3 The Fan” and four music brands.  Audacy regional president Markim Hannon says, “Jeff has been one of our key sales management leaders for nearly three decades, leading robust sales teams and managing salespeople of all experience levels. He has also been an integral player in making ‘92.3 The Fan’ one of the market’s dominant revenue leaders while managing the relationship with our key partner, the Cleveland Browns. I know that Jeff will advance the legacy of Tom Herschel as Audacy Cleveland’s new leader, and I look forward to working with him to set the path forward.” Miller comments, “I am humbled, motivated and very excited to accept this fantastic opportunity to lead Audacy Cleveland. I look forward to working with our team and the entire organization to build on the success we experienced under Tom Herschel’s guidance.”

Industry News

Round Two of June PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego Tampa, Denver, Baltimore, and St. Louis. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM slips two-tenths to a 3.6 share (weekly, 6+ AQH share) and remains ranked #11 in the market, while Hubbard Broadcasting’s all-news WTOP-FM rises 1.3 shares to a 9.5 share and stays locked in the #2 rank. In Seattle, Bonneville’s news/talk KIRO-FM adds four-tenths to finish with a 4.9 share that lifts it to the #5 rank, while sister conservative talk KTTH-AM adds a half share to finish with a 2.0 share good for the #22 rank, and Lotus Communications’ conservative talk KVI tacks on three-tenths for a 2.1 share good for the #21 rank. In Phoenix, iHeartMedia’s news/talk KFYI inches up one-tenth for a 3.5 share but falls back to the #9 rank, while Bonneville’s news/talk KTAR-FM is steady with a 2.3 share and rises to the #18 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

“New Jersey 101.5” Revises Disclaimer on Bill Spadea Show

The New Jersey Globe reports that Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is playing a revised disclaimer during morning host Bill Spadea’s program in light of his declared candidacy for governor of New Jersey in 2025. This comes after the New Jersey Election Law Enforcement Commissionim held a hearing to consider whether Spadea’s being on the air after declaring his candidacy constitutes an in-kind contribution to his campaign that violates the states campaign finance laws. While the ELEC ruled Spadea can remain on the air, it required that steps be taken to avoid violating the laws. The ELEC was concerned with the disclaimer that had been airing that mentioned Spadea’s name four times. The new disclaimer is as follows: “Townsquare Media, and New Jersey 101.5 do not support, endorse, advocate, encourage, fund, or appeal for the election or defeat of any candidates for public office. Townsquare Media, its affiliates, executives, officers, and employees, including New Jersey 101.5 did not request, suggest, invite or encourage any of its employees to seek public office.  Townsquare Media and New Jersey 101.5 have implemented parameters, restrictions and guidelines on the content of this broadcast to eliminate the broadcast of any content endorsing, supporting, encouraging, advocating, promoting, or appealing for the nomination, election or defeat of any candidates for public office.” See the story here.

Industry Views

Monday Memo: WHO ARE You Talking To?

By Holland Cooke
Consultant

imWe – inside-the-box – live and breathe radio. Listeners have their hands full just living and breathing. Their day is time crunched and financially challenging, and we want to be its soundtrack.

But listening is free, unlike umpteen other purchase decisions they agonize. So, what’s high stakes to us is low stakes to them. We only matter if we matter, and we’ve never had so much audio competition. Accordingly, this exercise, which has been helpful at stations I work with:

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Describe the listener your station targets. Then ask other staffers.

— Is everyone profiling the same person?

— Does your programming content address their needs and wants?

— Is station imaging about the station? Or their needs and wants?

— Do commercials offer solutions? Are you missing categories?

Well worth the investment in conference room pizza.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Veteran Radio Industry Executive Steve Lapa Passes

BREAKING NEWS:  Details at press time are still sketchy but TALKERS has learned that longtime radio industry executive Steve Lapa passed away this morning (6/28) at the age of 72. Cause of death is not available at press time. Lapa was the CEO and founder of South Florida-based media marketing firm, Lapcom Communications.  He was a widely read TALKERS columnist whose weekly “Pending Business” commentary was a source of information and inspiration to radio sellers across the nation and one of theim trade publication’s most popular features. He also recently appeared as the moderator of the “Generating News/Talk Revenue” panel at the recent TALKERS 2024: Radio and Beyond conference – a role he also played at the 2023 installment of the TALKERS conference. Lapa was highly active as an advisor to Newsmax Media for the past decade in the development of its multimedia operations including Newsmax Radio. Starting on-air, then working through the ranks of programming, production and sales, Steve Lapa, at age 25, became the youngest general manager in the US of a group owned top 30 DMA radio station WGRQ, Buffalo. Continually assigned to lead turnaround properties, Steve focused on delivering revenue and audience growth through the insightful opportunities blending on-air talent creating unique programming with high-profile event partnerships. He quickly became a category innovator. Steve’s first-mover concept, developed in the early era of superstar stadium concerts, proved highly profitable across program channels, talents, and venues at all levels. Steve held upper-level management positions at 28 radio and TV stations for public and privately held companies from South Florida to San Francisco. One of his most recent positions was as VP/GM of talker WFTL, Fort Lauderdale/Miami. After successfully managing and innovating for others, Steve and financial partner Myer Feldman co-founded Ardman Broadcasting of Florida and Cape Cod, to acquire underdeveloped broadcast assets, which were developed then divested at 200-400% returns. Steve went on as founder of his own Lapcom Communications generating the same results at his wholly owned stations.  Lapcom Communications was the parent company for Lapa’s current business activities until his death today.  More information including arrangements will be posted when available.

Industry News

Edison Research: Video Appeals to Podcast Fans

According to Edison Research’s Edison Podcast Metrics, 79% of weekly podcast listeners in the U.S. have consumed a ‘video podcast’ – essentially watching, or at least listening to the content on a video streaming platform. Edison Podcast Metrics further measures whether podcast listeners are actively or passivelyim watching video podcasts. Sixty-two percent of weekly podcast listeners 13+ have enjoyed video podcasts passively, with the video content playing in the background while listening to the audio. Meanwhile, the data reveals a compelling point – 72% of weekly podcast listeners 13+ have enjoyed video podcasts actively, meaning they have watched video as they listen to the podcast. Edison says, “Podcasts with video elements also allow creators to repurpose content into short, engaging clips tailor-made for social media platforms – think YouTube shorts, TikTok, or reels on Instagram or Facebook. This strategy can work to enhance a show’s digital presence, while amplifying the reach and engagement of podcasts overall.”

Industry News

ESPN Chicago Announces Third Annual Football Fest Event

Good Karma Brands’ WMVP-AM “ESPN Chicago” is presenting the third annual “Football Fest” at the Hard Rock Casino Northern Indiana on August 25. GKB says, “The highly anticipated event, now in its third year, is back with even more excitement, special guests, and unique experiences for fans. We are thrilled toim welcome back ESPN NFL insiders Adam Schefter and Field Yates, who will be sharing their expert insights and engaging with fans throughout the event.” ESPN Chicago director of content Danny Zederman states, “‘Football Fest’ is the unofficial kickoff of the NFL season, and I am excited about this year’s fest, from the stars we’ll have in the room to the show we have planned. We listened to fan feedback, and we’ve added new ways for fans to interact with their favorite ESPN Chicago and Bears Radio Network personalities, as well as a live onstage version of our fan-favorite, unfiltered podcast ‘Crosstalk Unhinged’ with Carm, Jurko, Waddle, and Silvy.”

Industry Views

Pending Business: “Go F-Yourself”

By Steve Lapa
Lapcom Communications Corp
President

imWhen it comes to advertisers who cancel, Elon Musk said it loud and clear at the NY Times Dealbook Summit, “Go F-Yourself.” He claimed advertisers who objected to content on X were “blackmailing him with money” by canceling ad campaigns on his X platform.

C’mon, Elon. I guess you never made the sales calls many of us have made pitching Rush Limbaugh, Howard Stern, or any of the many in talk radio who made the dreaded “no buy” list because an advertiser was alienated by their political lean, or content. Maybe Elon forgot that many advertisers feel the feedback of their customers and reflect customer input in their marketing dollars.

Many of us who made those sales calls tried to work alongside the content objections voiced by advertisers. The goal was to earn the advertiser’s dollars, not consider a cancellation as “blackmail.” A loud and clear, “Go F-Yourself,” was and still is the best way to kill the customer, torch the relationship, as your general manager, owner, stockholders, and about everyone including the wife and kids are amazed at your out-of-control rant.

Michael Richards, a.k.a. Kramer of Seinfeld fame, calls it “canceling yourself.” He should know. It seems after careful review Musk may be feeling the pain of his famous F-bomb message to “X” advertisers. Elon is now repackaging his pitch to include an A.I. component that could blunt those content objections. Will A.I. step in and keep the content compatible with the goals and objectives of those advertisers who cancelled X?

Wow, why didn’t I think of that? Eliminate good old-fashioned human judgement to understand the content the advertiser is identifying as incompatible with their goals. Maybe or maybe not. Think about how many of your advertisers listen to your talent and offer you, the seller, content feedback. Like the saying goes, many advertisers buy where they listen.

Back to the F-bomb comment. It is hard to be critical of one of the wealthiest people on the planet, but in this one instance, even a billionaire learned from his missteps. As time passed, perhaps cooler heads prevailed and those at X learned what those of us who made those early “no buy” list sales calls learned:

1. Advertisers who control budgets do not like to be told to “Go F-yourself”

2. Content cancellations are not “blackmail.” Those cancellations are based in:

a. Customer feedback

b. Advertiser culture

c. Misaligned goals

Next time you get the urge to blurt out your frustrations, remember a basic tenet of sales, “Never say anything that is too big to eat.”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Ongoing Coverage of TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place on Friday, June 7 at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

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Salem Radio Networks star Mike Gallagher gives the TALKERS camera a big thumbs up from the halls of Hofstra University’s Lawrence Herbert School of Communication. In addition to broadcasting his show that day from the state-of-the-art studios of the university’s acclaimed WRHU, Gallagher participated in the TALKERS 2024: Radio and Beyond “Great Debate” representing the conservative viewpoint in a refreshingly civil exchange with progressive host Thom Hartmann.

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WABC, New York/Red Apple Audio Network star Frank Morano (standing); WDUN, Gainesville, GA midday force Martha Zoller (seated r); and WBT, Charlotte afternoon drive personality Brett Winterble (seated l) are pictured during an informal moment at TALKERS 2024: Radio and Beyond.

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Noelle Huizenga, VP public policy/communications, National Religious Broadcasters (NRB) was among the attendees at TALKERS 2024: Radio and Beyond.

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Nationally syndicated Talk Media Network (TMN) radio personality Kate Delaney (l) captured a cozy selfie with (l-r) Ryan McCormickMichael Harrison, and Mark Goldman at TALKERS 2024: Radio and Beyond. Goldman and McCormick are the managing partners of Goldman McCormick Public Relations.

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John Sardelis (l) is pictured at TALKERS 2024: Radio and Beyond with Westwood One affiliate sales manager, Laura Martinez.  

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Broadcasters General Store (BGS) marketing executive Buck Waters attended TALKERS 2024: Radio and Beyond dispensing sage advice about the latest equipment and technology available to conference registrants. Waters, along with BGS tech wizard David Antoine, provided oversight to the process of video recording the sessions at the event which will soon be posted here and on YouTube.

Industry News

TALKERS News Notes

Good Karma Brands and ESPN Los Angeles 710 AM announce a new partnership with the University of Southern California to become the official broadcast home of USC Athletics, including USC Football, USC Men’s Basketball, and USC Women’s Basketball. ESPN Los Angeles market manager Sam Pines comments, “We are thrilled to partner with USC Athletics and bring game coverage to our passionate audience in Los Angeles on ESPN LA 710 AM and beyond with the opportunity for fans to tune in on the ESPN LA app. USC has a rich tradition of excellence in sports, and we are committed to delivering the high-quality coverage for Trojans fans.”

PodcastOne podcast, “Gals on the Go,” is teaming with skincare band fresh beauty for a live podcast recording event in New York City tomorrow (6/22) as part of the Second Annual fresh Beauty Rose Pop-Up. Hosts Danielle Carolan and Brooke Miccio will bring their lively banter and engaging conversation to a live audience gathered to celebrate fresh beauty’s Rose Collection. PodcastOne chief revenue officer Sue McNamara says, “At PodcastOne we strive to find pivotal brand associations that resonate with our hosts and their audiences. Our desire to amplify and highlight products and partnerships with out-of-the-box concepts, ideas and innovations allow us and our shows to align with market leading companies like fresh beauty.”

New England Public Media names John Sutton, currently serving as the NEPM interim chief content officer, to the newly established position of vice president of content and audience strategy. NEPM president Matt Abramovitz says, “In this pioneering role, John will develop the strategy and plan to make NEPM the indispensable guide to Western Mass. After months of searching, John stood out because of his many years of strategic and programming consulting in the public radio system, as well as his experience in-house at NPR and Pittsburgh’s WESA.”

Industry News

Mason Promoted to OM for Spoken Word in Nashville

Cumulus Media promotes Paul Mason to spoken word programming operations manager for Nashville’s news/talk WWTN-FM “SuperTalk 99.7” and sports talk WGFX-FM “104.5 The Zone.” Mason takes over the news/talk programming position previously held by Dan Mandis, who remains host of “Nashville’s Morning News” on WWTN-FM. Cumulus Media Nashville VP and market manager Allison Warren says, “Paulim Mason, a visionary leader who has successfully guided our sports station for the past four years, is now poised to bring the same focus, passion, and energy to our news/talk station – ‘SuperTalk 99.7 WTN.’ With an exciting blend of local hosts delivering both local and national stories in an informative and engaging manner, Paul is ready to lead this station to new heights. As we recently launched the SuperTalk YouTube channel, we anticipate continued dominance in spoken word content under Paul’s steady guidance. I would be remiss if I did not at the same time thank Dan Mandis for his outstanding leadership of the station over the last 10 years. Dan has successfully managed both the station, especially through challenging times, and breaking news while maintaining hosting duties and we look forward to letting him settle into his weekday morning show.” Mason comments, “SuperTalk 99.7 WTN’s reputation in the news/talk format is among the elite. Dan Mandis has built a strong brand, and I look forward to working alongside not only Dan, but with the entire on-air staff (Chris Hand, Matt Murphy, and Brian Wilson), and our producers. The recent launch of SuperTalk TV has positioned WTN to continue to be a leader in news/talk. WTN has loyal clients and listeners, and we are committed to bringing stories, news, and opinions in a meaningful and engaging way. I’m humbled and thankful for the trust Allison Warren, Brian Phillips, and John Dimick have in me to lead spoken word at Cumulus Nashville.”

Industry Views

Pending Business: Summertime Blues

By Steve Lapa
Lapcom Communications Corp
President

imWhen market leaders drop rates, what comes next?

We have all been there. A market leading radio station will review sales, income, profits, pacing, costs and determine the best path to increasing income and reversing a negative sales trend is to strategically reduce, repackage or simply drop rates.

Assume the position of being downstream in audience delivery, which should mirror most reading this column. This is the time of year when many news/talk operators face this never-ending strategic pricing dilemma. Unless you are fortunate enough to sell or manage for the market leader, the trickle-down effect of the market leader dropping rates in a knee-jerk reaction to slow sales can be a 90–120-day revenue and income killer for those living downstream. It can happen in any business, but ad sales are particularly vulnerable as cancellations, market business conditions and weather can often impact the delicate ecosystem of radio ad sales.

Like it or not, very few if any business decision makers wake up shouting, “Gotta buy some radio ads right now!” With Father’s Day behind us (hope you had a good one) and Labor Day in front of us, let us review some basics to help keep our collective eye on the prize and focus on delivering performance through year end.

1. Summer Sales. Like or not, the American retail world we grew up and live in today conditioned us to anticipate and respond to those great summer sales events. July 4th, Labor Day, Back to School, these are all themed marketing opportunities that most of us expect and celebrate. That “Summer Sizzler” sale is not limited to steaks, barbeques, fashion, and vacations. Be creative, go with the flow and work with your teams to be a front runner in the creative packaging opportunities department.

2. Plan to adjust. Keep an idea or two on hold until it is “break the glass” time, then pull the trigger on your adjustment and move fast!

3. Expand your prospecting universe. New business opportunities are the lifeblood of sales. That email you send asking if there is anything happening this season is a necessary evil and without anything compelling to add it is deleted as quickly as you hit send. Be different!

4. Balance your short-term sales panic button with a long-term plan. We all must deal with the uncontrollable competitive variables in our sales environment. But success belongs to those who anticipate, adjust, accommodate, and answer the challenge!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Ongoing Coverage of TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

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A group of top talk radio pros participated in the panel discussion “Programming News/Talk Radio.” Pictured (l-r): Doug Stephan, CEO/Founder, Stephan Multimedia; Phil Boyce, SVP, spoken word format, Salem Media Group / ops VP, New York region, WMCA / WNYM-AM 970 The Answer; Paul Vandenburgh, owner/host, WGDJ Talk 1300, Albany, NY; Scott Lakefield, APD, WOR, New York; Greg Stocker, brand manager, WPHT, Philadelphia; and Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming, Florida region, iHeart Media Miami.  The panel was moderated by Mike McVay, president McVay Media Consulting (pictured below).

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TMN syndicated host Dr. Daliah Wachs performed the singing of the National Anthem.

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One of the main panel discussions at TALKERS 2024: Radio and Beyond was “Generating News/Talk Revenue in the Digital Era.” Pictured (l-r): Moderator Steve Lapa, president, Lapcom Communications Corp.; Vince Benedetto, CEO, Bold Gold Media Group; Josh Leng, Founder/CEO, Talk Media Network; John Caracciolo, president/CEO JVC Broadcasting; Ron Hartenbaum, managing member, Crossover Media; Kathy Carr, president, Howie Carr Radio Network; and Julie Talbott, president Premiere Networks.

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Pictured above is a segment of the crowd at TALKERS 2024: Radio and Beyond giving a standing ovation during the event.

Industry News

Round Four of May PPMs Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM is steady with a 4.4 share (weekly, 6+ AQH share) and remains ranked #7, while in Raleigh, iHeartMedia’s news/talk WTKK-FM adds a full share for an 8.3 share and climbs to the #2 rank, and in Indianapolis, Urban One’s news/talk WIBC-FM rises 1.2 shares for a 6.9 share finish that lifts it to the #4 rank. In Milwaukee, iHeartMedia’s news/talk WISN posts its ninth straight #1 rank after adding 1.8 shares to finish with a 12.1 share. See Mike Kinosian’s complete Ratings Takeways from this group of markets here.

Industry News

Round Three of May PPMs Released

imThe third of four rounds of ratings information from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey covered April 25 through May 22. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, although Alpha Media’s news/talk KXL-FM dipped six-tenths to a 5.8 share (weekly, 6+ AQH share), it remains ranked #2, while iHeartMedia’s news/talk KEX-AM rises one-tenth to a 1.7 share stays in the #20 rank. In San Antonio, iHeartMedia’s news/talk WOAI-AM is steady with a 2.8 share but falls back to the #13 rank, while Alpha Media’s news/talk KTSA slides back two-tenths to a 1.9 share good for the #19 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM loses 3.2 shares to finish with a 4.9 share and regresses to the #4 rank, while iHeartMedia’s news/talk KNRS-AM/FM adds half a share for a 3.1 share finish that lifts it to the #14 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.