Industry News

WIBC-FM Personality Abdul-Hakim Shabazz to Run for Mayor

According to Indianapolis news/talk WIBC-FM’s website, station personality and political journalist Abdul-Hakim Shabazz will enter the race for mayor of Indianapolis in the Republican primary. Shabazz made the announcement on the “Kendall and Casey” program that airs in middays on the Urban One station. He said, “I spoke to a lot of Hoosiers, a lot of folks in Indianapolis, in part parts of the city, Republicans, Democrats, and Libertarians for that matter and their eyes just lit up. A very nice lady, she donated $5. She said ‘Abdul, that’s all I can afford to give, I really want you to be mayor.’ It’s for people like that who are of limited mean, who don’t have a lot to give, and just want to feel better about where they live.” Shabazz is a weekend host on WIBC-FM and is founder and publisher of IndyPolitics.org. He formed an exploratory committee late last year to look into the feasibility of a campaign for mayor. He joins Pastor James Jackson on the GOP ticket in the May primary.

Industry News

The Weekend’s Top News/Talk Stories

The U.S. shoots down a Chinese spy balloon, icing the two countries’ diplomatic relations; President Joe Biden’s State of the Union speech to be given on Tuesday; the battle in Congress over the United States’ debt ceiling; the 2024 presidential campaign launched by former President Donald Trump and the expected run to be announced by former South Carolina Governor and former UN Ambassador Nikki Haley; embattled freshman Congressman George Santos is accused of sexual misconduct by a prospective staffer; Sunday night’s Grammy Awards; and a 7.8 magnitude earthquake kills close to 2,000 people in Turkey and Syria were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Top News/Talk Stories for the Week of January 30 – February 3

The state of the U.S. economy and the Fed’s raising of interest rates by a quarter point was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the negotiations in congress over the United States’ debt ceiling, followed by the investigations into the possession of classified government documents by President Joe Biden, former Vice President Mike Pence, and former President Donald Trump at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

Is Eliminating AM Radio from EVs a Serious Threat to Talk Radio?

An in-depth article by automotive writer Dale Buss published today (2/2) in Forbes is adding volume to radio industry chatter about the seemingly ominous trend toward elimination of AM radio from the dashboard of electric cars based on the premise that the already-static-sensitive band’s listenability would be obliterated by these vehicles’ intense electromagnetic fields. The article titled, EV Makers Are Eliminating AM Radio, Infringing On Iconic Medium, quotes TALKERS founder Michael Harrison who also contributed to some of the piece’s “background” information and premises. In the article, Harrison supports the observation that the sale of EVs constitutes a small fraction of the current automotive marketplace and it will be years before they achieve a critical mass to impact the health of AM radio. In the meantime, Harrison asserted at this morning’s meeting of the TALKERS editorial board, “There are far more immediate existential threats to AM radio, not to mention FM radio, with which the broadcasting industry must contend.” He points out, “Relevance and identity! AM radio being dumped from dashboards is an innocuous thing to worry about. FM radio will be dumped from the dashboard as well… the entire idea of a radio-exclusive appliance is on the verge of obsolescence… and we’re not just talking about electric vehicles – we’re talking about all vehicles! We’re faced with an all-encompassing computer system at the fingertips and voice control of the driver and passengers.” Harrison continues, “In the meantime, today’s media consumers are savvy enough to know how to find their entertainment and information brands via the combination of Bluetooth and smartphone. Thus, the challenge facing both AM and FM radio – two increasingly irrelevant designations – is to maintain the importance, distinguishability and brand of the medium itself – R-A-D-I-O – and not let it get lost in an endless ocean of options available to the potential audience.” Read the Forbes piece here.

Industry News

Yesterday’s (2/1) Top News/Talk Media Stories

The state of the United States’ economy and the Fed’s decision to raise interest rates; the political battle in Congress to address the U.S.’s debt ceiling; the classified government documents in the possession of Joe Biden, Mike Pence and Donald Trump; Hunter Biden seeks criminal investigation into stolen data from his laptop; former President Trump’s 2024 campaign and former South Carolina Governor and former UN Ambassador Nikki Haley’s expected bid for the White House in ’24; Trump’s potential legal issues in Georgia and New York; Ukraine’s plea for fighter jets is rejected by the U.S. and Germany as it tries to fend off Russia; the aftermath of the police beating death of Tyre Nichols in Memphis; artificial intelligence and the effects of the release of chatbot ChatGPT; and the brutal winter weather affecting parts of the country were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

Nielsen to Market Edison Research Studies to Ad Agencies

Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

Industry News

Yesterday’s (1/31) Top News/Talk Media Stories

The efforts in Washington to come together to solve the U.S.’s debt ceiling issue; the classified government documents in the possession of Joe Biden, Mike Pence and Donald Trump; the aftermath of the police beating death of Tyre Nichols and the police brutality issue; the United States and Germany are declining to send fighter jets to Ukraine to help it fend off Russia’s invasion; nine states ask a federal judge in Texas to block the Barack Obama-era DACA program providing protection to immigrants brought to the U.S. as children; and Florida Governor Ron DeSantis’ continuing moves to dismantle diversity and inclusion initiatives at Florida’s universities were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS News Notes

Chris “Mad Dog” Russo is not interested in the potential afternoon drive opening at WEPN-FM  “ESPN Radio New York.” James Kratch sums up Russo’s feelings about the idea at Elite Sports New York, writing, “The WFAN legend told Newsday he is happy at SiriusXM and speculation he could return to terrestrial radio to replace Michael Kay is ‘probably not realistic.’ ‘I’m not going to leave Sirius, let’s put it that way,’ Russo told sports media columnist Neil Best. ‘I love Sirius so much. They’ve been good to me. … I’m going to do that as long as they’ll have me, to make a long story short.’” ESPN Radio New York PM drive host Michael Kay’s contract is up and, after 23 years there, it’s expected he may move on.

At SiriusXM’s MLB Network Radio, this week is the annual “Players Week” in which several current major league players and top prospects join SiriusXM hosts for special extended feature segments. During this special programming, players have a “national platform, an hour of airtime, and the freedom to guide the conversation and discuss the teams and topics both on and off the field that most interest them.”

Chris Haynes, senior NBA Insider for TNT and Bleacher Report, and Marc Stein, veteran NBA reporter and publisher of The Stein Line on Substack, announce they’ve partnered for the new iHeartPodcast program, “#thisleague UNCUT.” The two insiders “break down the latest hot topics with candor and bold opinions” twice per week.

Industry News

Yesterday’s (1/30) Top News/Talk Media Stories

The classified documents investigations and U.S. Rep. Jim Jordan’s request of investigation documents from the DOJ; Ukraine’s plea for fighter jets to prevent Russia from continuing its invasion; security failures at the U.S.-Mexico border; the aftermath of the police beating death of Tyre Nichols in Memphis; former President Donald Trump’s legal issues in Georgia relating to alleged attempts to overturn the 2020 election and in New York City for allegedly paying hush money to porn star Stormy Daniels; May 11 is set as the end of the COVID-19 public health emergency; and the winter storm moving across the country and affecting air travel were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

All-News KNX-FM Unveils “LA’s Afternoon News”

This afternoon (1/30), Audacy launches the new “LA’s Afternoon News” on “KNX News 97.1 FM.” Audacy says, “Longtime Los Angeles news personality Rob Archer (above, far left) joins co-anchor Karen Adams (second from right) and veteran traffic and breaking news reporter Brian Douglas (second from left) to keep Southern Californians up to the minute on the most relevant local and national news of the day. KNX News senior content director Charles Feldman (far right), host of ‘KNX In Depth,’ expands his role and will contribute live interviews and reporting throughout ‘LA’s Afternoon News’ to add depth and context to the stories being covered. Archer joined KNX News in 2015. Before moving to afternoons, he anchored the weekend morning news. He also publishes short stories and poetry and writes and records music. Adams has anchored afternoons on KNX News since 2019. She joined the station in 2017 as a street reporter covering the presidential inauguration in Washington, several major wildfires, and the 2017 Montecito mudslides. Douglas joined KNX in 2016 covering traffic as both an anchor and airborne reporter. He has been telling stories on the radio for about 27 years, with stops in New York, Chicago, and Phoenix, and hosted a national afternoon radio show on Westwood One for seven years. Feldman is co-host of ‘KNX In-Depth’ and served as the station’s investigative reporter for several years. He was a CNN investigative correspondent in New York and Los Angeles for two decades before joining KNX and has won several local and national awards for both his radio and television work.” Audacy Southern California regional president Jeff Federman says, “Rob, Karen, Brian, and Charles are the perfect team to take afternoons on KNX News to the next level in 2023 and beyond. They bring enormous reporting experience, perspective and humanity to the news that impacts our lives every day.”

Industry Views

Pending Business: Don’t Take Your Air Talent for Granted

By Steve Lapa
Lapcom Communications Corp
President

I’ll bet dollars to doughnuts the updated sales facts below are nowhere to be found in your radio station’s collateral material. This bold challenge is in front of you today as a wakeup call before the calendar becomes your frenemy.

The traditional calendarized selling events are about to begin starting with Valentine’s Day and you need to be current. Ratings, on-air lineup, and outside marketing may be out of your control but sharpening your selling skills and updating presentation materials is totally a selfie.

I’ve used many “wow” stats on sales calls – sometimes together, sometimes separately – but they’re always an important part of the pitch. Radio metric showstoppers with local appeal are mission critical in today’s fast-moving sales environment. Here’s a three-point, freshen-up to be integrated strategically when packaging or in stand-alone radio presentations. Use them or lose them, but at least choose to consider them.

— Nearly 80% of listeners say they would try a product or service recommended by their favorite radio personality, so says The Power of Local Radio Personalities study published by Katz last year. Now that is one heavy duty number! Careful about making this a universal, across-the-board statistic. Recommending a retirement community to the Gen Z audience is a non-starter. But when the radio talent is talking to that 55+ crowd in the right talk radio environment, that sound you hear is the phone lighting up with leads. When great creative is delivered by a great radio personality the audience comes alive.

— “79% of on-line searches are initially prompted with hearing an ad on radio,” according to Harvard Media, a Canadian marketing firm. The hard number may seem high for many of us, but the concept of using radio to enhance a multi-platform campaign, especially at the local level, is a tried-and-true formula. Call the concept what you will – media mix, multi-channel/platform – consistent messaging across the board delivers results.

— Digital disconnects. Ad blockers are in. According to a recent Hubspot survey update, 64% of ad blocker users say ads are intrusive while another 54% say ads are disruptive. Talk about negativity compared to the nearly 80% of radio listeners who consider their favorite personalities a trusted friend. We all want to hear what our friends have to say!

Chances are your basic sales materials are 2022 rollovers. Freshen up your look and give yourself a new reason to make the next call.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Baseball Bonanza, Part 2

By Holland Cooke
Consultant

In last week’s column, we outlined the playbook for selling radio’s 2023 baseball season. This week, how smart stations leverage the franchise to build Time Spent Listening.

Plan now to OWN the games

They’re also on SiriusXM, where you can decide which team’s feed you want to hear. And “The MLB is back on TuneIn, and this year TuneIn Premium is the destination for all things baseball. With a Premium plan, listeners get access to live play-by-play of every single game — with no blackouts.” Here in New England the NESN 360 app, “in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball,” $30 per month, “with a first-month promotional price of $1.”

So – post-exclusivity – what’s an AM/FM affiliate to do?

— Goal: Be KNOWN FOR having the games, by embracing the team. Waving the flag conspicuously, regardless of where fans hear it, can score you diary credit. Don’t quote me.

— During Spring Training, I’m wary of airing games Mon-Fri 6A-7P. But nights and weekends, why not? It’s conspicuous, also useful in diary markets, where ratings measure what’s NOTICED. And, hey, in March, every team is in first place.

— Can you go to Arizona or Florida? Admittedly not-inexpensive but ask your team network about Spring Training packages and arrangements. Some stations bring advertisers who commit early, hosted by the rep who sold the most.

— As Opening Day approaches, count-it-down in your on-hour ID. Then…

 

Avoid the banana syndrome

 Use baseball to recycle audience in and out of games.

— Dumbest-thing-I-hear-most-often on baseball stations: During the game, when the network calls for a station ID, the station announces that it’s “your [name-of-team] station. Ugh. It’s like printing the word “banana” on the yellow peel.

— Your station’s on-hour ID – in any hour – is beachfront property. It’s where you sign your name, where you explain yourself to listeners you’ve trained to “check-in for a quick FOX News update, every hour, throughout your busy day.” Games invite listeners who might not otherwise cume your station, so use those 10 seconds to tell them why/when to come back for something else useful.

— “CATCH-up when you WAKE-up, with a quick morning update and your AccuWeather forecast, on your ONLY local news radio, [dial positions, call letters, city of license].” Opportune, since the game might be the last thing they near at night.

— Then in NON-game hours, use top-of-hour to wave the flag. Plug team-and-time of the next game you’ll air.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

iHeartMedia and Miami Dolphins Announce Partnership

iHeartMedia Miami announces a new, multi-year deal to become the Miami Dolphins flagship radio broadcast partner. iHeartMedia and the Dolphins partnered for broadcasts previously from 2010-2015. Beginning in the 2023 season, live gameday broadcasts will air on classic rock WBGG “BIG 105.9 FM” and sports talk WINZ-AM “FOX Sports 940 AM” with plans to expand affiliate stations in Florida, Hawaii, and Puerto Rico to make Dolphins games accessible to fans in new markets. The stations will carry all Miami Dolphins football game broadcasts and play-by-play coverage as well as a pregame show, postgame show and weekly radio show featuring exclusive interviews with Dolphins’ personnel and guests from around the league. Game broadcasts will feature former Dolphins wide receiver Jimmy Cefalo handling play-by-play duties, former Dolphins tight end Joe Rose providing color commentary and former Dolphins linebacker Kim Bokamper giving analysis and updates from the sidelines. iHeartMedia Sports president Kevin LeGrett says, “We are excited about this partnership and honored to be the new broadcast home of the Miami Dolphins. The Miami Dolphins are the city’s premiere sports team and with the massive multiplatform reach and scale that iHeartMedia can provide, we have the ability to deliver great programming and coverage to millions of fans across the state and beyond.”

Industry News

The Weekend’s Top News/Talk Media Stories

The debate in congress over raising the United States’ debt ceiling; The protests over the beating death of Tyre Nichols at the hands of five former Memphis police officers; Ukraine’s plea for military aid to defend itself from Russian aggression; the classified government documents found in the possession of President Joe Biden, former Vice President Mike Pence, and former President Donald Trump; the security problems at the U.S.-Mexico border; former President Donald Trump begins campaigning for the 2024 presidential race; the scandals plaguing freshman Congressman George Santos; and the NFL conference championship games were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Scott Slade to Step Back from WSB, Atlanta Morning Show

Cox Media Group Atlanta announces that air personality Scott Slade will temporarily step away from the 4:30 am -9:00 am shift. Slade plans to create something new for WSB-AM/WSBB-FM that reflects his passion for listeners and the community. Slade says, “After 32 years hosting ‘Atlanta’s Morning News,’ I’m looking forward to my next chapter with 95.5 WSB. This has been my radio home for nearly 40 years, so stay tuned – after a break to recharge my batteries, I’m excited about the freedom of exploring some new horizons here. In the meantime, I’m looking forward to spending more time with family, friends and colleagues without being preoccupied with the next time the alarm will go off!” CMG Atlanta VP and market manager Jaleigh Long comments, “There is no one else like Scott Slade. His credibility, professionalism, and passion for delivering the best for listeners is unmatched. I’m excited for what the future holds as we take these next steps with Scott, our audience and our clients.” Slade joined WSB in 1984 as the overnight music host. He was one of the “founding fathers” of “Atlanta’s Morning News” in 1991. Slade initiated the “WSB Radio Care-a-Thon” in 2000, benefiting the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta. The annual event has raised more than $30 million to fight children’s cancer and blood disorders. WSB director of branding and programming Ken Charles says, “The ‘S’ in WSB stands for Scott. His dedication to the show and station, and his commitment to excellence, are unparalleled. He is truly the GOAT of morning radio!”

Industry News

Top News/Talk Stories for the Week of January 23-27, 2023

The investigations into the possession of classified government documents by President Joe Biden, former Vice President Mike Pence, and former President Donald Trump was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was House Speaker Kevin McCarthy’s move to pull Democrats Adam Schiff and Eric Stalwell off the House Intelligence committee, followed by the battle in congress over expanding the U.S.’s debt ceiling at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

“Mike & The Mad Dog” Reunion Happens on “First Take”

Next Wednesday (2/1), sports talk radio legends Mike Francesa and Chris “Mad Dog” Russo will reunite for a two-hour appearance on ESPN’s morning show, “First Take,” with Stephen A. Smith and host Molly Qerim. Russo and Francesa co-hosted their show on WFAN, New York from 1989 through 2008 and became the template by which sports talk debate shows were often created. Smith says, “When we think about sports debate shows’ inception, in my opinion it starts with talk radio. And there is no way on earth you can talk about talk radio without bringing up ‘Mike & The Mad Dog.’ This business has changed – and flourished – because of what they accomplished as a dynamic duo spanning 19 years. They are, unquestionably, the standard. So, it’s easy to says that not only am I looking forward to having them reunite on ‘First Take,’ I’m HONORED to have them. Can’t wait.”

Industry News

Yesterday’s (1/25) Top News/Talk Media Stories

The Kevin McCarthy-led House and the removal of top Democrats from the Intelligence Committee; the matter of classified government documents found in the possession of Joe Biden, Mike Pence, and Donald Trump; Russia’s aggressive response to the provision of tanks to Ukraine from Germany and the U.S.; the questions about George Santos’ true source of the freshman congressman’s campaign funds; Facebook reinstates former President Donald Trump; the state of the U.S. economy and concerns about a recession; and Pope Francis “decriminalizes” homosexuality were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (1/24) Top News/Talk Media Stories

The classified government documents found in the possession of President Joe Biden and the news that classified documents were also found in possession of former Vice President Mike Pence; House Speaker Kevin McCarthy blocks Democrats from Committees; Tuesday’s U.S. Senate hearing addressing Ticketmaster parent Live Nation and the fiasco selling Taylor Swift concert tickets; Florida Governor Ron DeSantis’ ban on an AP African American studies course; Germany agrees to join the U.S. in sending tanks to Ukraine to help in the battle against Russia’s invasion of the country; the deadly shootings in Northern California; and the ongoing media coverage of Congressman George Santos’ backstory were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

News/Talk Pro Kent Sterling Joins WGCL, Bloomington

News/talk and sports radio pro Kent Sterling joins Sarkes-Tarzian, Inc’s WGCL-AM/W245DP, Bloomington, Indiana as program director and host of the 7:00 am to 9:00 am “Sterling in the Morning” program. In announcing Sterling’s joining the station, the company says, “Kent Sterling spent six years majoring in journalism and minoring in fun at Indiana University where he met his wife, made lifelong friends, and learned about basketball from Bob Knight. He has spent his career in media hiring great talent and becoming a respected host himself. Dan Dakich, Michael Grady, and Matt Taylor are among those Kent hired into radio.  He led ‘The Fan’ in Indianapolis (WFNI-AM) and ‘101 ESPN in St. Louis (WXOS-FM) to dominant positions in sports radio and helped head WIBC-FM [Indianapolis] to four Marconi Award wins for radio excellence and another national Crystal Award for public service. Kent’s proudest professional accomplishment is founding the WIBC Radiothon to Benefit The Salvation Army, which has raised over $3,000,000 to help Hoosiers in need. It continues to generate money and awareness for the organization as it helps Hoosiers in need.”

Industry News

Yesterday’s (1/23) Top News/Talk Media Stories

The ongoing special counsel investigation into the government documents in the possession of President Joe Biden; the two mass shootings in Northern California that have claimed the lives of 18 people; the battle between the Biden administration and House Republicans over raising the United States’ debt ceiling; today’s court hearing of arguments over whether to publicly release the grand jury report on allegations former President Donald Trump and his allies tried to overturn the 2020 Georgia election results; the debate in Europe over supplying Ukraine with tanks to fight Russia; the precarious state of Republican Congressman George Santos’ political career as questions about campaign funding are raised; and the NFL’s Divisional playoffs were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

How to Justify Your Ad Rates

By Steve Lapa
Lapcom Communications Corp
President

Why did the chicken cross the road?  To go to the bank!

Have you been to the supermarket lately? The dairy section where eggs are typically available is looking more and more empty. I shop at the biggest supermarket chain in Florida where a dozen and half eggs cost $8.70, or $5.70 a dozen.

The price of a dozen large eggs has gone up from around $2 to nearly $5. So where are all those rich chickens? Some families are raising their own chickens to beat the high cost of eggs. Others are looking for alternatives to the traditional supply chain, like buying eggs directly from the farm. Talk about adopting the farm-to-table concept! Why haven’t we all adopted an alternative to that simple protein packed egg? Later for the nutrition questions and suggestions, for now let’s learn the basic lessons in this game of chicken or the expensive egg.

1)         Classic supply and demand. Welcome, Captain Obvious. Demand stays constant, supply goes down, prices go up. What’s in your pricing formula?

2)         We are creatures of habit. Unless you have an allergy or other medical prohibition, chances are you’ve been eating eggs as a source of protein since childhood. Most will pay more to stay with the same tried-and-true rather research an alternative. How are you motivating your prospects to move away from habitual buying to trying your station/concept today?

3)         What happens when supply improves? Once accustomed to paying more, we may never see that $2 dozen again. Let’s face it, most radio stations never sell out 100% of their inventory. So how do you keep that value proposition high year-round through various economic cycles.

4)         One year in the making. The price of those now expensive eggs increased 60% in a year. Do you have a mid-term or long-term strategy or are you still stuck on making the month?

5)         The rationale. Our skyrocketing price of eggs is being reported as the result of an avian flu. Almost anyone can understand that cause and effect equation. How about your sales strategy? Is yours that easy to understand?

Maybe this “eggcersize” seems a bit of a stretch. But consider this simple reality. The price of almost everything has increased, yet my radio friends still struggle with price management. It’s the same for almost every audio-based medium. Let’s not chicken out of the innovative pricing approaches we need during this challenging economy.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Baseball Bonanza

By Holland Cooke
Consultant

As The Beatles sang, “It’s been a long, cold, lonely winter.” Baseball – even Spring Training while it’s still chilly in March – says “Here Comes the Sun.” That’s what baseball means… to listeners.

To local advertisers, it’s an opportunity for The Little Guy to sound big. In the words of one GM – who has made a pile of money selling baseball – “It’s ego and envy.”

Sales: It’s a thing, not a number

 The sponsorship package cannot be quantified on a-cost-per-ANYTHING basis. It’s not “efficient” in agency terms, but baseball is powerful “reputation appropriation.” Translation: Advertisers can tell the world they’re big-enough for baseball.

— The rapid-response plumber, the roofing repair guy, and the lumber yard or hardware store or any independent local retailer slugging-it-out against big box competitors can be part of the Astros or the Braves or the Cardinals or the Dodgers or the Rangers or the Giants brand.

— Low-hanging fruit: Prospects who are, personally, fans. For decades, we’ve been telling reps at conservative talk stations to pitch businesses that fly big American flags. So which local retailers do you know to be baseball fanatics?

— Milk the value-added stuff affiliates get. Include some tickets in the package. Take ‘em to a game and bring ‘em up to the broadcast booth for a selfie with the radio team. Can you rent a sky box for a game and throw a client party?

— Make a list of guys-who-own-guy-stuff businesses. Home improvement and auto repair have always been opportune.

— Second and third-generation retailers might family-feud about other things. But grandfather AND father AND son can agree on this expenditure lots quicker than you can get consensus about a ROS spot package on “Kiss” or “Lite” or “Magic.”

— Baseball is a high-affinity branding opportunity. I don’t know when I will need to buy a tire…because nails lurk. But I already know where I’ll buy it, because they advertise in Red Sox games. And get this! All year long, that particular advertiser says, in all his commercials, in a thick Boston accent, “You go, Red Saux!”

— Warm list: Who’s advertising on stadium signage? That’s an ego clue. But it’s just branding. Radio can add-value to that expense by “telling your story,” and adding a call-to-action.

— Baseball = beer, so prospect DUI defense attorneys, and auto body shops. 😉

— Reps: You’re not calling from KXXX. You’re calling from Padres Radio. The team logo is in your email and sales material.

— Way-back-when: As Mickey Mantle launched one into the cheap seats, Mel Allen would proclaim it “another Ballentine Blast!” Back to the future: I’ve been at games where everyone there got a free something because the team did such-and-such. Can you invent a cool feature for local sponsorship? Every listener who says they heard ___ gets free ____ the next day.

IMPORTANT: Update copy as the season progresses. This is a franchise, not plug-N-play programming that babysits nights and weekends. Nothing says auto-pilot and disserves clients like spots and promos that crow “Baseball is back!” in July.

I was the Motor-Mouth Manager

War story: I programmed WTOP, Washington in the 1980s, long before there were Washington Nationals. We were your Orioles Baseball Station; and I was managing a union shop…but I ended up joining AFTRA because our announcers were newscasters who couldn’t say “Mid-Atlantic Milk Marketing Association” as rapidly as I, an ex-1970s Top 40 DJ.

— So – believe it or not – the company paid my initiation fee. And every time there was a change in that 65 seconds-of-copy-crammed-into the 60-second opening billboard that ticked-off all the sponsors, I got ‘em all in, and I got $10-something in my Pension & Welfare Fund. Sweet. But I digress…

— To OUR ear, that whole word salad sounds hellishly rushed. But to ADVERTISERS, it’s like having your caricature on the wall at the see-and-be-seen steak house. Every business named there is a someone, associated with everyone else there. They’re part of a local Orioles or Mariners or Mets Baseball Who’s Who. And everyone who isn’t isn’t.

— I’ve been on calls with reps closing baseball packages because “It’s worth it just for the promos!” So, include sponsor mentions in ROS promos.

— That said, sell enough in-game frequency to be heard. Two or three spots per game won’t be.

Next week: Avoiding the most common error I hear baseball stations make.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

The Weekend’s Top News/Talk Media Stories

The discovery of more classified documents at President Joe Biden’s home in Wilmington, Delaware; 10 people are slain by a lone gunman at a Lunar New Year party in Monterey Park, California; the battle in congress to raise the U.S.’s debt ceiling; Biden is expected to name Jeff Zients his new chief of staff after Ron Klain exits the post; immigration and security at the U.S.-Mexico border; the international debate over arming Ukraine in its defense against Russia; and the NFL playoffs were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Westwood One Unveils NFL Postseason Audience Data

Cumulus Media | Westwood One’s Audio Active Group releases its comprehensive analysis of the NFL postseason audience using 2022 data from Nielsen Scarborough USA+ and MRI Simmons USA. WWO says, “The data revealed that the AM/FM radio audience is far more passionate about football compared to the more casual sports fan found in the TV audience.” Westwood One is the official network radio partner of the NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor.  You can see the complete report here.

Industry News

RTDNA to Present “How to Win a Murrow” Webinar

The RTDNA is presenting a webinar on Tuesday, January 24 from 2:00 pm to 3:00 pm ET that answers the question: “Besides doing excellent work, are there things you can do to improve your chances at winning an Edward R. Murrow award?” The webinar is titled “How to Win a Murrow: Tips & Tricks Webinar – All you need to know to win an Edward R. Murrow Award. ” It is being presented by RTDNA director of awards programs Kate McGarrity, the RTDNA Awards committee, and experienced Murrow judges and winners. The RTDNA says, “We will answer your questions about the entry process, judging criteria, and how to put your best foot forward with your entries. See what’s new and different for 2023. Learn the secrets of putting together a compelling entry, the most common mistakes to avoid, and judges’ pet peeves. Anyone involved in the entry process will gain valuable insights to get you set up for success this entry season.” You can find out more and register here.

Industry News

Top News/Talk Stories for Week of January 16 – 20, 2023

The investigation into President Joe Biden’s possession of government documents by a special counsel was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the U.S. debt ceiling and the politics surrounding raising the limit to avoid default, followed by state of the U.S. economy under the Biden administration tied with Microsoft’s announcement of the layoff of 10,000 workers and Google’s laying off of 12,000 workers at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. You can see this week’s complete chart here.

Industry News

Yesterday’s (1/18) Hottest News/Talk Media Stories

The U.S. debt ceiling is reached today and the political battle over raising it; the special counsel investigation into President Joe Biden’s possession of government documents; the Supreme Court allows New York’s Concealed Carry Improvement Act to stand; the Biden administration’s softening on providing Ukraine with weapons needed to attack Russian positions in Crimea; the World Economic Forum taking place in Davos, Switzerland; Microsoft announces plans to lay off 10,000 workers; and the weeks of deadly storms that have battered and flooded California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Stars and Their Platforms

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J FoxWill SmithSteve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe RoganAdam CarollaAnna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

2023 Gracies Deadline Extended to January 23

The Alliance for Women in Media Foundation (AWMF) announces that the deadline to submit entries for the 48th Annual Gracie Awards is being extended through January 26, 2023 (11:59 pm ET). The regular deadline, with no additional fee, is January 19, 2023 (11:59 pm ET). The Gracie Awards, presented by AWMF, celebrate programming and individual achievement by, for and about women in television, radio/audio and digital media.  Submissions from all facets of media are encouraged. A full list of the categories can be found here. AWMF president Becky Brooks says, “As our largest fundraiser of the year, the Gracie Awards empower the Alliance for Women in Media Foundation to deliver on its promise of advancing all women in media by strengthening their connection, education and recognition in our industry.” The Gracie Awards Gala will be May 23 at the Four Seasons Beverly Wilshire hotel and the Gracie Awards Luncheon will be held on June 20 at the Cipriani 42nd Street, New York.