Industry News

TALKERS News Notes

CBS Radio is Offering its News/Talk Radio a Holiday Special.  The show, titled “CBS News Radio Winter Holiday Special,” is three hours in length and hosted by legendary broadcaster, Gil Gross. It contains holiday fun and facts for airing December 20 through January 1 and available on FTP for multiple airings.  Content includes: The story behind the most recorded holiday song of all time: “The Christmas Song,” written by Mel Torme and first recorded by Nat King Cole; The Anti-Santas: The scary monsters from legends around the world who frighten children into being good at Christmastime; and a celebration of the U.S. Marines Toys for Tots campaign, which has provided Christmas cheer around the globe for almost 80 years. Eight (8) minutes local / Six (6) minutes Net each hour.  For information contact Amy Bolton at 646-734-2095 or BoltonA@cbsnews.com

Todd Starnes Offering Christmas Special to News/Talk Stations.  KWAM, Memphis station owner and nationally syndicated TALKERS Heavy Hundred member Todd Starnes is hosting a three-hour radio Christmas special Todd Starnesavailable free of charge to radio stations around the nation.Special guests include Gov. Mike Huckabee, actress Sam Sorbo, and Pastor Robert Jeffress. Stations interested in broadcasting the show should reach out to todd@starnesmediagroup.com.

“Inaugural History Minute” Original Scripts and Produced Features Available During Run Up to January 20. imReckoning that “Americans have never seemed more optimistic, eager for the second Trump administration agenda,” consultant Holland Cooke urges that radio “share the buzz” already building ahead of January 20.Cooke’s client stations are selling “Inaugural History Minute” features for air beginning January 5; and he’s offering the scripts for use elsewhere at HollandCooke.com. Worth looking into!

 

 

 

Industry News

Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the “Latino Podcast Listener Report 2024” in a webinar hosted by Gabriel Soto, senior director of research at Edison Research, Elsie Escobar, director of community and content at Libsyn, and Briana Mendez, senior sales marketing manager at SiriusXM Media.im The webinar offered up to five years of trending data and new findings about Latino podcast listeners as well as video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. According to the study, 43% of U.S. Latinos age 18+ are monthly podcast listeners, a 72% increase since 2020 (25%).

Key findings include:

• Female listenership is up: Women now account for half of the U.S. Monthly Latino Listening population, making the composition of Latino podcast listeners 50% women and 50% men for the first time.

Social media is a dominant source for podcast discovery: 47% of U.S. Latino monthly podcast listeners age 18+ first discovered podcasting by seeing it on social media, compared with 30% in 2020.

• YouTube gains share as the service used most often to listen to podcasts: 40% of U.S. Latino monthly podcast listeners age 18+ say they use YouTube the most to listen to podcasts – a 12-point increase from 2020. Thirty percent search on YouTube most often to find out about podcasts.

• Latino podcast listeners’ preference for video podcasts is up: Since 2021, U.S. Latino monthly podcast listeners age 18+ have increased their consumption of video that they actively watch while listening by 23% (2021: 70% vs. 2024: 86%), surpassing audio only podcasts at 72%.

• Gen Z and Millennial U.S. Latino listeners are more likely to listen or watch podcasts with other people: 43% of U.S. monthly Latino podcast listeners age 18+ have listened to or watched podcasts with others. Listeners aged 18–24 are 47% likely to share their podcast listening experience with others, those aged 25–34 are 46%, and those aged 35–44 are the most likely to listen to or watch podcasts with others at nearly half (49%).

• Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.

“Latinos have been trailblazers in podcasting, driving trends from leading the early adoption of YouTube to fueling the rise of video podcast consumption,” said Elsie Escobar, Director of Community and Content at Libsyn. Beyond educational content, Latino listeners are embracing a broader range of podcasts, from entertainment to inspirational stories. This growing diversity creates exciting opportunities for advertisers to connect with a vibrant audience and align brand messaging with their lifestyle interests and values.”

Soto says, “The number of Latinos consuming video podcasts has surpassed the number of those listening to audio-only shows. If the young Latino demographic is any indication of how listening will take shape among the rest of the podcast audience, podcasters will have another reason to consider video as part of their content.”

Click here to download the report.

 

Industry News

Vince Benedetto of Bold Gold Media is this week’s Guest on Harrison Podcasts Discussing the Leadership Qualities of Winston Churchill

MHIVBG

Vince Benedetto – founder, president and CEO of Bold Gold Media Group – is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.”  The video version is posted on The TALKERS YouTube channel program, “Up Close Far Out.”  In addition to being a radio industry rising star among station owners, Benedetto is an accomplished history buff. Harrison and Benedetto engage in a fascinating character study of British Prime Minister Winston Churchill. They draw lessons for a better understanding of the demands of leadership in modern times.  Bold Gold Media Group owns and operates 15 broadcast radio stations throughout Pennsylvania and New York.  Benedetto started the company and acquired his first four radio stations at the age of 29.  This remarkable man is a graduate of the United States Air Force Academy, a former Air Force Captain and Air Force OSI Special Agent, where he worked on counterintelligence, counterterrorism and felony level investigative efforts for the Department of Defense.  With a desire to be a media entrepreneur, Benedetto separated from the Air Force in his late 20s and formed Bold Gold, where his growing portfolio of radio stations has become a leader in social and digital media engagement. Benedetto serves as the chairman of the board of the Pennsylvania Association of Broadcasters (PAB).  He is a member of the Radio Advertising Bureau’s ‘Sales Advisory Committee’ (SAC). He also serves on the Board of Directors of the International Churchill Society (ICS) and is president of the Churchill Society of Pennsylvania. Don’t miss this illuminating conversation about vital American/world history and its connection to the most important character issues of modern times. To listen to the podcast in its entirety, please click HERE.   To view the video in its entirety, please click HERE.

 

Industry News

Yesterday’s Top News/Talk Media Stories (12/17)

The top story yesterday (12/17) on news/talk radio and related media venues remained the tragic school shooting in Madison, WI followed by continuing heavy conversation about the UnitedHealthcare CEO murder, problems with the health care system, and the ongoing drone sightings mystery/drama.  Discussion also continued about the many facets of the presidential transition currently underway, the economy, and U.S.-Canada relations according to the ongoing research of TALKERS.

Industry News

Audacy Receives Major Community Leadership Award

Travis Manion Foundation Award

Audacy has received the Travis Manion Foundation (TMF) Award, highlighting the company’s commitment to serving the military community. This award is presented to organizations that go above and beyond to support fallen heroes, veterans, and military families.  Audacy, led by the Philadelphia team and 1210 WPHT has been a long-time supporter of TMF, raising money and awareness for the organization’s mission. TMF is the beneficiary of WPHT’s annual “Talk Radio 1210 Radiothon” and Sports Radio 94WIP’s annual “WIP Birds at the Bye” event.  The company was honored (12/12) at TMF’s 2024 “If Not Me, Then Who…” Gala. Audacy CEO/president David Field accepted the award and offered remarks: “On behalf of my colleagues at Audacy, we are humbled to receive this recognition. We admire and salute the Foundation for its extraordinary work making a meaningful, often life-changing impact on the lives of veterans, the families of fallen heroes, and young people finding their way in our increasingly challenging world,” said Field. “TMF makes an enormous difference through its various programs that elevate lives, foster strong character and leadership and add meaning, purpose, and comfort. We hope to serve TMF as a loyal partner for many years to come.” The Travis Manion Foundation is a non-profit organization that empowers veterans and families of fallen heroes to develop character in future generations. TMF offers a variety of programs that help veterans and families of fallen heroes to heal, grow, and serve others. The inspiration for the foundation comes from 1st Lt Travis Manion, USMC, who made the ultimate sacrifice for the safety of his patrol in 2007. TMF carries on the legacy of selfless service and leadership embodied by Travis and all those who have served or continue to serve our nation.  Pictured above: members of Audacy Philadelphia at TMF’s 2024 “If Not Me, Then Who…” Gala.

 

Industry News

LOOKING AHEAD: Triton Digital Execs Provide Insights as to Market Direction in ’25

Executives from Triton Digital a global technology and services leader to the digital audio, podcast, and broadcast radio industries – are providing TALKERS readers imwith their insights into how audio marketing spending will evolve, how YouTube is impacting the podcasting industry, the growth of contextual targeting tools, and more for the coming year:

• Sharon Taylor, EVP podcast and content delivery: Brands and publishers will respond to a heightened focus on brand suitability by adopting tailored, podcast-specific solutions that integrate contextual curation tools.Sharon Taylor These tools will not only proactively guide brands on optimal content alignment but also streamline ad buying processes through automation and data-driven insights, reducing the need for extensive manual intervention. This approach will power precise content targeting and scale reach effectively, all while ensuring brand messages align seamlessly with the right contexts and audiences.

• Stephanie Donovan, chief revenue officer: The global advertising industry will exceed one trillion dollars by year’s end and is poised for continued growth in 2025, fueled by economic expansion across the United States, Australia and regions like Europe and Southeast Asia.Stephanie Donovan Digital audio marketing spend worldwide will increase 10% next year, in part due to key drivers including the rise of contextual targeting, allowing advertisers to immerse their message within relevant content, and utilizing the growing versatility of dynamic audio insertion to make scaling campaigns more efficient. Additionally, the rapid growth of influencer marketing on TikTok and X is cooling, with marketers increasing spend on podcasts where creators can cultivate more meaningful audience connections. This growth in audio spending will heighten the insistence for transparency as advertisers demand greater visibility into performance metrics and content alignment to ensure trust and accountability. This convergence will solidify audio’s position as a successful channel for integrated marketing strategies worldwide.

• Daryl Battaglia, SVP measurement: In 2025, the number of podcast listeners will grow at a faster rate than in previous years. Daryl BattagliaWhile podcasting will remain fundamentally audio-first, driven by convenience and flexibility, consumers now have more options for how they discover and consume content. YouTube is bringing in new, first-time podcast consumers with a different audience profile. In some cases, they are watching shorter length content or on additional devices other than mobile.  Informed by insights about their audience, publishers and creators will be able to deliver an engaged experience across listening platforms and devices, and grow reach.

• Ben Masse, chief product officer: The audio advertising industry will integrate AI more into their tech stack to scale campaigns and audience targeting. Ben MasseMore specifically, the focus will be on enabling humans to automate tasks so they can focus on strategy. AI will be leveraged to drive more effective and efficient spending, including helping achieve yield for publishers and meaningful campaign outcomes for advertisers, as well as content analysis and audience insights. This tech shift will put a bigger emphasis on having robust data-backed insights on audiences, content, and campaign performance.

• Emanuele Rampichini, head of engineering: The podcasting industry will see publishers increasingly diversify into subscription-based revenues and build deeper relationships with dedicated audiences while reducing reliance on traditional ad models. Emanuele RampichiniThis approach will be particularly transformative for long-tail podcasters and creators with smaller followings, offering a sustainable revenue stream that can be both a growth and retention strategy. For creators with niche audiences, subscriptions provide a viable alternative to ads and ensure the lion’s share of the revenue goes directly to the creator. As platforms invest more in these tools, creators will be able to engage directly with their subscribers through integrated communication features and eliminate the need for third-party tools. This evolution promises to empower indie creators by streamlining their workflows and enhancing their ability to cultivate loyal audiences.

• Rebecca Dalby, vice president of demand: The demand for precision in audio advertising is growing, making nuanced and contextual targeting more essential than ever.Rebecca Dalby As advertisers prioritize accurate audience engagement, the shift toward contextual targeting is gaining significant traction. This trend is expected to drive more ad dollars into solutions that deliver measurable results. Innovative technology that amplifies the ability to connect with highly specific audiences at scale and helps meet advertisers’ evolving expectations will win. For publishers, this surge in demand for targeted ad placements unlocks exciting opportunities to expand inventory and enhance reach through strategic partnerships within digital audio networks.

Triton Digital, LLC is a worldwide digital audio technology and advertising company.  For more info visit TritonDigital.com.

 

 

Industry News

Audacy Extends K-Dawn (KDWN) Las Vegas Steve Sanchez Contract Through 2025

Steve SanchezAudacy has extended the contract of talk show host Steve Sanchez for another year through 2025. Sanchez is heard weekdays 3:00 pm – 6:00 pm and hosts a “carefully curated best-of” program Sundays 7:00 pm – 10:00 pm.  KDAWNSanchez was recently featured on Soledad O’ Brien‘s documentary with Scripps Media regarding Latinos in talk radio and how they were swaying the election in the swing state of Nevada (“In Real Life: War on La Radio).   Sanchez says, “It is a thrill to be dominating my daypart in format and I feel my audience growing exponentially right now. It’s a pleasure serving the Las Vegas market with the legendary station KDWN.”  Sanchez has been named one of the 100 Most Important Radio Talk Show Hosts in America with his inclusion in the TALKERS 2022 Talkers Heavy Hundred. In 2020, this rising talk radio star was named #25 of the top 30 influencers in Las Vegas by LV magazine.

Industry News

Yesterday’s Top News/Talk Media Stories (12/16)

The top story yesterday (12/16) on news/talk radio and related media venues was the tragic school shooting in Madison, WI. That was followed by continuing heavy conversation about the UnitedHealthcare CEO murder and the ongoing drone sightings mystery/drama.  Discussion also continued about the many facets of the presidential transition currently underway and the economy according to the ongoing research of TALKERS.

 

Industry Views

MONDAY MEMO: I’ll Be On Assignment For You at CES

By Holland Cooke
Consultant
im

If you work in radio, you are painfully aware that Artificial Intelligence is changing our lives. Ironically, AI will be the big story at the mega-event presented by what began 100 years ago as the Radio Manufacturers’ Association. Since then, it evolved into the Consumer Electronics Association, now the Consumer Technology Association. So – although next month’s extravaganza is still nicknamed “CES” — we are under strict instructions NOT to call it the “Consumer Electronics Show” anymore.

Yes, there will be acres and acres of gadgets in a Las Vegas Convention Center so sprawling that – if you want to get from one end to the other — Elon Musk will give you a free ride, underground. He has a hundred Teslas zipping through a tunnel his Boring Company is… boring. Picture a high-tech Batcave. Ultimately, they’re planning 93 stations across 68 miles of tunnel linking the Strip, downtown, and elsewhere. These cars have drivers… for now.

 

im

Some 150,000 of us, from 155 countries, will be swarming in Sin City to celebrate the obsolescence of what was shiny-and-new last year, and to see new game-changers unveiled. Not just things. Think experiences, like Uber and Zoom and robust smartphone video, which 4G enabled. With 5G we got remote surgery, precision agriculture, and interactive live events. 6G? Stay tuned.

HERE’S THE COOL PART: So, as I have in past years, I am offering TALKERS readers daily 60-second CES reports for air Monday 1/6 to Friday 1/10. Simply download each report from my website the night before. No charge, no paperwork, no national spot. If you sell a local sponsorship, keep the money. For a sample report you can use to pitch, hit HollandCooke.com.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

Industry News

TALKERS News Notes

Rich Eisen Will Replace Jim Rome in the 12:00 noon to 3:00 pm ET Time Slot on the Radio on Infinity Sports Network in Early 2025.According to the New York Post, Rich Eisen“The Jim Rome Show” – nicknamed “The Jungle” – will be moving to the 3:00 pm to 6:00 pm ET slot and be independently syndicated by Westwood One. Rome hinted at the news when he teased a big show announcement for Monday in a post on X over the weekend. Infinity is a partnership between Audacy and Westwood One. Rich Eisen’s show can also be found on Roku and every relevant podcast platform,im with highlights additionally posted on YouTube and through a Yahoo Sports portal. Eisen was previously a part of iHeart’s Fox Sports Radio lineup, and since exiting that network in 2020 he’s been syndicated by Westwood One.The rest of the Infinity lineup includes shows hosted by Maggie Gray and Andrew Perloff, Bill Reiter and Zach Gelb. To read the entire New York Post story, please click HERE.

 

Kicking off 2025, Stephanie Miller’s Live “Sexy Liberal Show” Books January Date at Warner Theater in DC. Stephanie Miller Progressive talk radio legend Stephanie Miller and her long-running, successful live review, “The Sexy Liberal Show,” have booked an upcoming appearance on Saturday, January 18, 2025, at the historic Warner Theater in Washington, DC.  In addition to Miller, the program features regulars, John Fugelsang, Hal Sparks, and Frangela (Francis Callier and Angela V. Shelton). The show’s producers tell TALKERS, this evolving live road show gives Miller fans (“Steph Heads”) the opportunity “to rally the resistance, laugh through the chaos, and gear up for the fight ahead.” As is customary, the show will also feature soon-to-be-announced special guests.  For those who cannot make it in person to the show, it will be available via pay-per-view.   For more information, please click HERE.

 

Industry News

“Don’t Stop Talking” Video Getting Thousands of Views and Downloads – Anthemic Musical Tribute to Talk Radio – Edited Versions for Quick Airplay Now Available

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, released an anthem late last week celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of almost 100 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.”

To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  To download the 1:03 or :40 edits of the song, please click HERE or HERE

 

 

Industry News

Free Fisher House Radio Special for the Entire Holiday Season

Fisher House

Fisher House Foundation is announcing a Holiday Season edition of “The Fisher House Story.” Hear the demo and register today at radio.fisherhouse.org. “The Fisher House Story” is provided in varying lengths for news/talk radio stations as well as 30-minute public affairs show for all formats in the U.S. and around the world.im  The free 3-hour, 1-hour, 25- and 30-minute radio specials are hosted by long-time WMAL, Washington, DC radio personality Larry O’Connor and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey.  This program is appropriate for the entire Christmas, Hanukkah and New Year season and is a fitting and inspirational holiday programming alternative for all formats.  The show features interviews with wounded warriors and veterans including heroes from Operation Enduring Freedom, the Vietnam War and an incredible, emotional story of one of America’s World War II living legends. Listeners will hear their stories fighting for our freedoms, the injuries and illnesses they endured. and the welcoming homes Fisher House provides for them and their loved ones while they go through their painful and painstaking recoveries.  Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. For more information on this radio special, available cash and barter free, contact TALKERS Heavy Hundred member Larry O’Connor at 562-665-9537 or loconnor@fisherhouse.org.

Industry News

Top News/Talk Media Stories this Past Weekend (12/14-15)

The mysterious drones spotted in the skies of New Jersey and across the Northeast took center stage this weekend (12/14-15) on the talk radio and related talk media venues of America. Beyond that, heavy conversation continued to focus on the UnitedHealthcare CEO murder and its many topical tentacles.  Also, among the biggest stories – conversation about President-elect Donald Trump‘s picks for cabinet posts and other government appointments. That was followed by the economy (including tariffs and inflation) and foreign affairs, all in accordance with the ongoing research of TALKERS.

Industry News

iHeartMedia San Diego Raises $437,264 for Rady Children’s Hospital

San Diego Hospital
iHeartMedia San Diego’s eight music and talk radio stations participated in the seventh annual “iHeart Rady Children’s Giveathon” in partnership with Rady Children’s Hospital-San Diego this week (12/11-12).  These include talkers Newsradio 600 KOGO, San Diego Sports 760, and The Patriot AM 1360.  The stations broadcasted live from their studios each day of the Giveathon between 6 am – 6 pm. During the broadcasts, station personalities interviewed former patients, physicians and the parents and families of patients currently being treated at the hospital, who shared their stories and experiences with station listeners.  Over the course of the two-day Giveathon, $437,264 in donations was raised by listeners who made their contributions via phone, text and an online portal. Many listener donations were matched by local businesses, families and individuals. “The generosity of our listeners will help ensure that every child gets the best care possible, right here in our community,” Noreen Ippolito, market president for iHeartMedia San Diego tells TALKERS. Donations made to Rady Children’s Hospital help fund lifesaving technology and research, provide a safety net for children with little or no private medical insurance and create a healing environment for patients and their families.

 

Industry News

Just Dropped: Musical Anthem Celebrating Talk Radio

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, has released an anthem celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.” To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  For more information about Gunhill Road please visit www.GunhillRoadMusic.com.

Industry News

How to Post the “Don’t Stop Talking” Music Video on Your Website

TALKERS encourages its readers in the professional media community to post the brand-new music video for the talk radio anthem “Don’t Stop Talking” by Gunhill Road on their websites.  The song is a non-partisan celebration of talk radio, liberty, and the First Amendment and should proudly be shared with the public.

Here’s what to do:   

Go to www.TalkRadioForever.com. The exact YouTube page featuring the song will load. If you haven’t already liked the video and subscribed to the channel – please do so.

Underneath the video is the “Share” button. Press it and a window will pop up.

The first option for sharing is “Embed.” Press it and another window will pop up.

Press the copy button in the lower right corner. This highlights and copies all of the code necessary to paste into your own site.

This code creates a YouTube player with the song ready to go.

There are other sharing options including linking, posting to Facebook, Linked-in and the like, and sharing with a friend directly via text, email or What’s App.

Plus there’s always www.TalkRadioForever.com.

 

Industry News

TALKERS News Notes

Atlanta Hawks and Audacy today (12/13) Extend Their Multi-Year Relationship to Continue Making Sports Radio 92.9 The Game (WZGC-FM) the flagship station of the Atlanta Hawks Radio Network. As part of this agreement, all 82 Hawks NBA games can be heard throughout Georgia on the Atlanta Hawks Radio Network, which consists of affiliate stations in multiple markets and reach millions of listeners throughout the season.  The Game LogoAtlanta Sports Hall of Famer and Georgia Radio Hall of Famer Steve Holman, also known as the Voice of the Hawks, is in his 40th season and has never missed a Hawks’ regular season or playoff radio broadcast. Holman has totaled more than 3,000 consecutive games. Joining him on the broadcast is station brand manager Mike Conti, who has been with the Hawks Radio Network as a pregame, halftime and postgame host, and as a game commentator, since 2014. “We’ve taken great pride in seeing the growth and success of Sports Radio 92.9 The Game as the flagship station of the Atlanta Hawks Radio Network since its inception,” said Hawks’ president of business enterprise and chief commercial officer Andrew Saltzman. “We are excited that our growing fanbase will continue to enjoy Hawks basketball game coverage on The Game along with compelling sports talk every day from their line-up with the most talented hosts in the business.”  “We are proud to continue our long-standing relationship with the Atlanta Hawks,” said Rick Caffey, SVP/MM of Audacy Atlanta. “With our partnership now in its second decade, we look forward to continuing our comprehensive Hawks coverage on Sports Radio 92.9 The Game, V103, and worldwide on the Audacy app.”

 

Something Happenin’ Here!  Walter M. SterlingThe remarkable ratings rise, and buzz being created by Walter M Sterling‘s “Sterling Every Damn Night” (10:00 pm – 1:00 am) on Audacy’s WPHT, Philadelphia is worthy of the entire talk radio industry’s attention.  When he started in May, the time period was 18th with a 2.8 Total Adults in Nielsen. In his first month and first hour, the show got a 7.2, # 4. Now the November numbers are a 9.2, total adults, number 2 in Philadelphia.  This is AM only.  No FM.  All this reflects over the air listenership, no stream numbers included.  And to the best of our knowledge, there has been no marketing campaign attached to the success. It’s been organic.  Sterling (A.K.A. legendary consultant Walter Sabo) has taken quite an original approach to news/talk radio in performing the show – mixing a blend of old-time radio sounders and techniques with idiosyncratic, unexpected takes on everyday topics that impact people’s daily lives.  He is clever, funny, surprising and extremely irreverant… And it’s working big time.  A word to the wise: check it out. Don’t let this spark go unfanned.

 

 

 

Industry News

Top News/Talk Media Stories this Past Week (12/9-13)

Here are the most talked about stories of the past week (12/9-13) on news/talk radio and related talk media according to TALKERS:

1. CEO Murder Suspect Apprehended / Health Care
2. Trump Nominations and Appointments
3. Trump Tariff-Trade War Plans
4. Migrant-Border / Economy / Crime
5. Biden Pardons
6. DOGE / Trump-Musk-Ramaswamy Relationship
7. Russia-Ukraine War / Israel-Hezbollah Cease Fire
8. Syria Overthrow
9. Abortion Rights
10. Big Tech Influence / Media Bias

To see the complete charts of the most talked about stories and people, please click HERE.

 

Industry News

Triton Digital Releases November 2024 U.S. Podcast Ranker

imTriton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today (12/12) the release of its November 2024 reporting period (November 4, 2024 – December 1, 2024), U.S. Podcast Ranker as measured by Triton’s Podcast Metrics measurement service.

iHeart Audience Network earned the #1 spot again on the Top Sales Networks Report for the month of November, with 66.0M Average Weekly Downloads and 19.4M Average Weekly Users. NPR came in again at #2 with 25.8M Average Weekly Downloads and 6.7M Average Weekly Users, followed by Wondery again at #3 with 19.2M Average Weekly Downloads and 7.1M Average Weekly Users.

For this reporting period, the top three podcasts based on downloads included “NPR News Now” (NPR) again at #1, “Up First” (NPR) again at #2, and “The Dan Bongino Show(Cumulus Podcast Network) again at #3.

For listeners, the top three podcasts included “NPR News Now (NPR) again at #1, “Up First” (NPR) again at #2, and “The Dan Bongino Show” (Cumulus Podcast Network) climbing to #3.

There were several debuts for the month of November including “Someone Knows Something” (CBC/Radio-Canada) for both downloads and listeners.

“The Sports Junkies” (Audacy Podcast Network), “It’s Been a Minute With Sam Sanders” (NPR), “The Chris Plante Show(Cumulus Podcast Network), “The Ben Ferguson Podcast(iHeart Audience Network) and more debuted for downloads.

Brooke and Jeffrey: Second Date Update(iHeart Audience Network), “Against The Odds(Wondery) and more debuted for listeners.

Any sales network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact: solutions@tritondigital.com.

 

Industry News

Suzanne Miller and New York Real Estate Saluted at Gala WABC Awards Party

By Robert Pearl

EXCLUSIVE TO TALKERS

Robert PearlNoted real estate industry figure and radio personality Suzanne Miller, the founder of Empire State Properties and host of “The Miller Report,” was honored last night (12/11) in a dazzling awards party featuring speakers, food, music, and dancing in the Manhattan offices and studios of WABC Radio. The event brought together New York media luminaries, and close friends of Miller for a night, in a packed room, celebrating not only her accomplishments but the resilience and vibrancy of the city she loves.

WABC Radio and Red Apple Media owner John Catsimatidis set a festive tone by introducing legendary entertainer (and multi-station NYC radio personality) Joe Piscopo. Piscopo delivered an unforgettable performance of Frank Sinatra classics, including “New York, New York,” igniting a chorus of guests singing along. “This is what makes New York the greatest city in the world!” exclaimed Catsimatidis, who shared the stage with WABC stars Rita Cosby, Sid Rosenberg, and Frank Morano, alongside his wife (and WABC co-owner), Margo Catsimatidis, and WABC/Red Apple Media president Chad Lopez.

Lopez lauded Miller’s career. “Suzanne has achieved over $5 million in sales and transactions, created 500 jobs, and played a pivotal role in rebuilding Battery Park after 9/11,” he remarked. “But if you ask Suzanne, she’ll tell you her greatest accomplishments are her two children. That humility is what makes her so special.”

Miller, visibly moved, expressed heartfelt gratitude to the audience. “A year and a half ago, I was at my kitchen table with my kids, dreaming about ‘The Miller Report,’” she shared. “Today, we’ve touched over 5.5 million people, discussing New York, real estate, and life itself. This city, these people, it’s what drives me.”

Cats Suzanne

Margo Catsimatidis (l), Suzanne Miller (c), and John Catsimatidis celebrate last night at gala WABC party.

She recounted her journey as a Brooklyn-born daughter of immigrants, whose parents arrived with just $30 after surviving immense hardships during World War II. Recounting her humble beginnings in Canarsie, she gave a shout out to another Canarsie kid, radio host and Guardian Angels founder, Curtis Sliwa, also in the room. Her mother’s investment in a Brooklyn property sparked Miller’s lifelong passion for real estate. “That’s when my love for New York began,” she said. “This city is tough, but its heart is unbreakable. Never bet against New York!”

Rita Cosby highlighted Miller’s impact on the city. “Suzanne, you’ve been a cornerstone of WABC and a vital part of New York’s growth,” Cosby praised. “You embody what makes this city thrive – vision, grit, and compassion.”

Sid Rosenberg delivered his assessment of the Big Apple: “Real estate is booming here in New York, but we’ve got to vote smart. It’s time to bring back our beautiful city and state to what they should be – but we need to have the right leadership,” he said in his signature New York style.

As the evening progressed, Miller’s humor and candor shone. She thanked her team, family, and key supporters, including Gary Brody, who helped brand “The Miller Report.” She also paid tribute to Margo Catsimatidis, calling her “the First Lady of New York” for her “elegance and influence.” As for the city’s future. “We’ve got work to do,” she said passionately. “But New York isn’t just going to survive – it’s going to thrive.”

The WABC Awards Party was a testament to the enduring spirit of New York City and the power of community. In the words of Chad Lopez, “Tonight, we honor Suzanne Miller not just for what she’s done, but for what she inspires us all to be.”

Robert Pearl is a Brooklyn-based journalist who writes about New York City media, politics, and culture.  He can be emailed at pearlknows@yahoo.com.  

 

 

 

Industry News

Yesterday’s Top News/Talk Media Stories (12/11)

The lead story yesterday (12/11) on news/talk radio and related media venues remained the unfolding drama of the NYC shooting murder of UnitedHealthcare CEO Brian Thompson with the apprehension of suspect, Luigi Mangione. This conversation has expanded into a number of directions and topics including an overview of American’s unhappiness with the health care system.  The Middle East remained hot focusing on the aftermath of the overthrow in Syria of the regime of President Bashar al-Assad and its implications on world events going forward. That was followed closely by discussions about pending legal moves President-elect Donald Trump might carry out as revenge measures against his political opponents such as members of the January 6 Committee, more on his appointments and nominations, and analysis of President Joe Biden‘s relatively large pardons spree. Also in discussion: the economy and the migrant/border/crime situation according to the ongoing research of TALKERS.

Industry News

VANITY FAIR: Rogan Knocked Out of Top Podcast Spot… at Least for the Moment

According to a piece by writer Kase Wickman published yesterday (12/10) in Vanity Fair, Kylie Kelce‘s new podcast, “Not Gonna Lie,” has unseated Joe Rogan‘s “The Joe Rogan Experience” from its lofty position at the top of the most-listened charts on both Apple and Spotify.”  KelceKylie Kelce, wife of former Philadelpia Eagles star Jason Kelce, sister-in-law of Kansas City Chiefs star (and Taylor Swift boyfriend) Travis Kelce, mother of three (with a fourth on the way), and Dunkin’ Donuts enthusiast, can add another descriptor to that incomplete list: No. 1 podcast host.  Wickman writes, “I suspect Rogan will be back in first place soon, but for now, this ranking reinforces the Kelce family’s cultural dominance. (‘If everyone’s going to be talking about me and my family, you might as well hear it from me,’ she says in the show trailer.)”  Kelce’s husband Jason and brother-in-law Travis host the popular “New Heights” podcast. The inaugural episode of “Not Gonna Lie,” featuring “It’s Always Sunny In Philadelphia” star Kaitlin Olson as a guest, was published on December 5, with new episodes planned to drop each Thursday. To read Wickman’s entire VF piece, please click HERE.

 

Industry Views

Vince Benedetto is this week’s Guest on Harrison’s “Up Close Far Out” Discussing the Leadership Qualities of Winston Churchill

Vince Benedetto – founder, president and CEO of Bold Gold Media Group – is this week’s guest on the TALKERS MEDIA YouTube video series, “Up Close Far Out with Michael Harrison.”  In addition to being a radio industry rising star among the ranks of ownership, Benedetto is an accomplished history buff. The focus of the conversation is a character study of legendary British Prime Minister Winston Churchill. The discussion draws lessons and parallels for a better understanding of the demands of leadership in modern times.  Bold Gold Media Group owns and operates 15 broadcast radio stations throughout Pennsylvania and New York.  Benedetto started the company and acquired his first four radio stations at the age of 29.  This remarkable young man is a graduate of the United States Air Force Academy, a former Air Force Captain and Air Force OSI Special Agent, where he worked on counterintelligence, counterterrorism and felony level investigative efforts for the Department of Defense.  With a desire to be a media entrepreneur, Vince separated from the Air Force in his late 20s and formed Bold Gold, where his growing portfolio of radio stations has become a leader in social and digital media engagement. Benedetto serves as the chairman of the board of the Pennsylvania Association of Broadcasters (PAB).  He is a member of the Radio Advertising Bureau’s ‘Sales Advisory Committee’ (SAC). He also serves on the Board of Directors of the International Churchill Society (ICS) and is president of the Churchill Society of Pennsylvania. Don’t miss this illuminating conversation about vital American/world history and its connection to the most important character issues of modern times. To view the video in its entirety, please click here.

 

Industry News

Audacy Milwaukee’s 105.7 The Fan Collected $100,000 for 18th Annual Toy Drive

Steel Wind
Steel Wind, a Toy Drive daily sponsor who donated $17,000 worth of toys!

 

For its 18th annual Toy Drive, Audacy Milwaukee’s 105.7 The Fan (WSSP-FM / 1250AM) with support from 103.7 KISS-FM, collected $100,000 to benefit the Robyn’s Nest program at Children’s Wisconsin. Robyn’s Nest supports children in foster care and their caregivers with clothing, hygiene items and supplies, as well as Children’s Wisconsin families who have unmet needs.  “Thanks to the generosity of the community and incredible partners like 105.7 The Fan and 103.7 KISS FM, Children’s Wisconsin is able to spread joy to the kids and families we serve. We are so grateful this holiday season and always for their support.” said Christine Baranoucky, vice president of engagement and stewardship, Children’s Wisconsin Foundation. From December 2 to December 6, listeners were able to donate online or in person at Blain’s Farm & Fleet between 8:00 am to 6:00 pm CT.  “I’m grateful for the compassion the Milwaukee community has to spread holiday cheer to all children that are experiencing challenging times.” said Jason Bjorson, SVP/MM, Audacy Madison and Milwaukee. “Thank you to our dedicated 105.7 The Fan and 103.7 KISS-FM team and volunteers who were able to make this toy drive an impactful event this holiday season.”

 

Industry News

Yesterday’s Top News/Talk Media Stories (12/10)

The lead story yesterday (12/10) on news/talk radio and related media venues remained the unfolding drama of the NYC shooting murder of UnitedHealthcare CEO Brian Thompson with the apprehension of a suspect, Luigi Mangione. This conversation has expanded into a number of directions and topics including an overview of American’s unhappiness with the health care system itself.  The Middle East remained hot focusing on the aftermath of the overthrow in Syria of the regime of President Bashar al-Assad and its implications on world events going forward. That was followed closely by discussions about pending legal moves President-elect Donald Trump might carry out as revenge measures against his political opponents such as members of the January 6 Committee and whether President Biden should enact blanket pardons.  Also in discussion: the economy and the migrant/border/crime situation according to the ongoing research of TALKERS.

 

Industry News

iHeartMedia Milwaukee Reveals New News/Talk 1130 WISN Radio Prime-Time Lineup for 2025

iHeartMedia Milwaukee’s News/Talk 1130 WISN, the most listened-to radio station in Wisconsin, today announced its new prime-time lineup for 2025, effective January 2, 2025. WISNMichael Harrison describes WISN as “one of talk radio’s pound-for-pound ratings champions.” The new programming lineup features well-known, highly rated show hosts who have decades of broadcasting experience and achievement in the Milwaukee market. “WISN is one of the great success stories in the radio industry over the past decade, in terms of both ratings and overall influence,” said Jeff Tyler, area president for HeartMedia Wisconsin. “We are confident that this latest evolution of WISN’s powerful lineup will meet and exceed the expectations of our listeners and our sponsors.”

Here is the Monday – Friday lineup with brief descriptions:

“The Jay Weber Show” (6:00 am – 9:00 am). The new WISN lineup is built on the same solid foundation as the previous lineup. “The Jay Weber Show” continues its legacy as the highest-rated morning show in Milwaukee, with Jay Weber drawing upon 30+ years of broadcast experience in Milwaukee to offer analysis on the biggest stories of the day, delivered with insight and irreverence.

“The Benjamin Yount Show” (9:00 am – 11:00 am). WISN news director Benjamin Yount retains that title and those duties, while adding an opinion-based analytical show in this late morning slot. For the past several years, Yount has been a primary guest-host on all of WISN’s local programs, and has become known for his candid, no-nonsense perspective.

“Clay Travis and Buck Sexton” (11:00 am – 2:00 pm). Syndicated by the Premiere Radio Networks, Travis and Sexton have amassed the largest radio audience in America, with over 500 affiliates nationwide. Their show tackles the highest profile topics from politics to pop culture, and everything in between.

“The Vicki McKenna Show” (2:00 pm – 3:00 pm). McKenna has been a WISN mainstay since 2007, entertaining and informing listeners with opinions and insights delivered with unparalleled passion. This hour can also be heard in Madison, via simulcast on WIBA-AM.

“The Dan O’Donnell Show” (3:00 pm – 6:00 pm). O’ Donnell takes his top-rated midday show, expands it from two to three hours in length, and moves it to afternoon drive. A former winner of an Edward R. Murrow Award for radio journalism, O’ Donnell blends investigative reporting and hard-hitting commentary with a contemporary style of using audio and the overall radio medium to craft a unique, compelling program that has exploded in popularity.

Industry News

KBLA Talk 1580, Los Angeles to Broadcast the “Most Audacious” Line-up of Black Talkers in the Nation

KBLA lineup

KBLA Talk 1580 today (12/10) announces a bold new weekday line-up of some the nation’s “most progressive and provocative voices” beginning Monday, January 6, 2025. Dr. Cornel West , renown scholar and former independent candidate for president, and former Congressman Jesse Jackson Jr. will join KBLA White House correspondent Dr. Nii-Quartelai Quartey and nationally syndicated hosts Tavis Smiley (9:00 am – 12:00 noon) and D.L. Hughley (2:00 pm – 4:00 pm PT) who already appear weekdays on KBLA Talk 1580, the flagship station of SmileyAudioMedia, Inc., based in Los Angeles.

Dr. West is co-hosting the show “Truth Time” with public intellectual, former Ohio State Senator Nina Turner (12:00 noon – 1:00 pm PT). Each day the two will sound off on the news of the day from what the station describes as an “unapologetically progressive” perspective. “The Jesse Jackson Jr. Show” (1:00 pm – 2:00 pm PT) will feature daily commentary from the former congressman on trending topics and a broad range of guests who will mix it up with Jackson.  “A More Perfect Union” with Dr. Nii-Quartelai Quartey (4:00 pm – 6:00 pm PT) will serve as a daily pop culture and political news digest with unfiltered conversations, unafraid to say the quiet part out loud “without fluff, fear, or favor.”

“I am both humbled and deliciously proud that Dr. Cornel West, Nina Turner and Jesse Jackson Jr. have decided to join us at KBLA Talk 1580 as we continue to build the most innovative and empowering Black talk media platform in the nation,” Smiley, founder of SmileyAudioMedia, Inc. and chief visionary officer for KBLA Talk 1580 tells TALKERS. “No talk station in America can match the intellectual firepower that we will be launching on Monday, January 6th.  KBLA Talk 1580 is proud to have more Black women hosts than any talk station in the country including Dominque DiPrima, the first Black woman to host her own radio talk show in L.A. morning drive, and Adrianne Shropshire, executive director of BlackPAC.  “After all the bickering about Black men during the recent presidential campaign, now is the time to pass the mic to more Black men of different generations to facilitate conversations you won’t find anywhere else,” concludes Smiley. “It’s going to be a rough four years. This is what resistance looks like.”

Listeners can tune into KBLA Talk 1580 live daily by downloading the KBLA1580 app, listen online at the KBLA1580 website, or by watching on the KBLA1580 YouTube Channel. All shows hosted by Smiley, West/Turner, Jackson and Quartey will be available daily on all major podcast platforms after live broadcast.

 

Industry News

Yesterday’s Top News/Talk Media Stories (12/9)

The lead story yesterday (12/9) on news/talk radio and related media venues switched back to the unfolding drama of the NYC shooting murder of UnitedHealthcare CEO Brian Thompson with the apprehension of a suspect. This conversation includes an overview of the health care system itself.  The Middle East remained hot focusing on the aftermath of the overthrow in Syria of the regime of President Bashar al-Assad and its implications on world events going forward. That was followed closely by discussions about pending legal moves President-elect Donald Trump might carry out as revenge measures against his political opponents such as members of the January 6 Committee.  Also in discussion: the economy and the migrant/border situation according to the ongoing research of TALKERS.

Industry News

New Cumulus Media | Westwood One Audio Active Group Blog Post: Audio is the Ideal Media Platform To Market Video Streaming Services

A series of tracking studies measuring American use of video services reveal podcasts and AM/FM radio are ideal marketing platforms for video streamers like Amazon Prime Video, Netflix, Paramount+, Hulu, and Disney+. Each quarter, Screen Engine/ASI, a leading market researcher for movie studios, video streamers, and TV networks, conducts a study of 2,000 Americans to understand their awareness and usage of video services. SEASIThe Cumulus Media | Westwood One Audio Active Group® conducted an analysis of six recent quarterly studies spanning Spring 2023 to Fall 2024.

Check out the findings that are highlighted on this week’s blog – click here.

Key findings reveal:

Nielsen: Since 2021, video streaming’s share of TV time spent has soared from 26% to 40%

Americans are cutting back on the number of ad-free video subscriptions while increasing the number of video services with ads

Screen Engine/ASI: The audience profile of video streamers closely aligns with podcast and AM/FM radio listeners, not linear TV viewers

While the profile of heavy audio consumers is a perfect match for the video streaming audience, most of the media budgets go to linear TV

Despite massive spending on linear TV, ad recall levels for video services among heavy TV viewers are identical to those among heavy audio listeners

A wide variety of AM/FM radio programming formats provide reach for the video streaming target audience

Nielsen: At any spend level, AM/FM radio dramatically outreaches linear TV

Nielsen Media Impact: AM/FM radio makes your TV better: Hulu experiences a +76% increase in reach with a 20% reallocation to AM/FM radio; Much of the reach growth occurs among younger demos and light TV viewers.

To read the full blog post, click here.

View a 17-minute video of key findings here.

To download the accompanying slide set, click here..

Industry News

TALKERS News Notes

Gallagher

Mike Gallagher and Hugh Hewitt Fill in for Dennis Prager on the High Seas.  With his Salem Radio Network (SRN) colleague Dennis Prager still sidelined after a serious back injury suffered during a fall last month, talk host Mike Gallagher boarded the Rotterdam – one of Holland America’s newest ships – to pinch hit on a Prager Listener Cruise to Aruba and other Caribbean destinations last week.  SRN’s Hugh Hewitt hosted the first half of the cruise which offered daily in-person presentations for listeners in the ship’s theater. (Ever the showman, Gallagher also entertained Prager listeners with a rendition of the “Guys and Dolls” Broadway hit “Sit Down You’re Rockin’ The Boat.”) Gallaher (pictured above during one of the events onboard) admits, “Dennis’s listeners are so loyal, I initially feared they might make Hugh and me walk the plank, but we had a fantastic time, and it was a great tribute to Dennis on the high seas.”

PodcastOne Officially Launches PodcastOne Pro.  PodcastOne has announced the launch of a full-service solution that specializes in transforming podcasts into polished on-air productions for brands and professionals. PodcastOne Pro offers customizable services, with à la carte options to meet exact production needs, or a full 360° solution.imServices include access to top-of-the-line podcasting studios and equipment (audio and video), strategy, program production, editing, guest booking, distribution, paywall options and promotion across PodcastOne’s existing network of podcasts. “As the only public pure-play podcast company in the United States, PodcastOne is uniquely positioned to help brands, businesses and content creators reach their target audiences more effectively while keeping loyal podcast listeners entertained and engaged,” said Jim Lally, head of business development for PodcastOne. “Branded podcasts are financially and logistically challenging for many companies to produce in-house. With the official launch of PodcastOne Pro, we’re able to offer a tailored podcast production solution to our clients that leverages our current infrastructure, which ultimately, drives higher margins, diversifies our revenue streams, and lowers costs for clients.”  Coinciding with the launch of PodcastOne Pro, PodcastOne is set to debut its new state of the art podcast production studio in Beverly Hills.  To learn more about PodcastOne Pro or get a quote for plans starting at $500, please visit www.podcastonepro.com.

Industry Views

Why Teasing Isn’t for Every Talk Show Host

By Russ Ray Rollins
Host of Monsters in the Morning
Real Radio 104.1 FM, Orlando

Russ RollinsAfter over three decades as a talk show host, I’ve come to appreciate one essential truth about this industry: there’s no one-size-fits-all formula for success. Program directors, executives, and consultants often believe their advice applies universally, but experience has taught me otherwise. The reality? Not every tip or trick works for every host—or every audience.

One of the most debated techniques in talk radio is the “tease”- that carefully crafted promise of what’s coming next. Let me be upfront: I stopped listening to other radio hosts years ago. Not because I don’t respect or enjoy their work, but because I found myself inadvertently borrowing their ideas. It’s a slippery slope when you admire the craft so deeply.

That said, a while back, I broke my own rule and tuned into a show that had an intriguing topic. They had me hooked – until the host abruptly went to break with, “Coming up next, a representative from the Central Florida Humane Society will be in to talk about the kitten population.” And just like that, I was out. I changed the station and never returned.

Here’s my hot take: I hate the art of the tease.

Over the years, I’ve had countless consultants and program directors insist, “Russ, you have to tease your next segment!” My response? “No, I don’t.” Here’s why:

A “Tease” Can Be a Turnoff

Sometimes the next segment, by title alone, doesn’t sound exciting—but we can make it fun. A dull-sounding topic doesn’t mean the content itself won’t surprise and engage listeners. Forcing a tease risks losing people before we even get the chance to surprise them.

• Radio is About Being in the Moment

What if I don’t know exactly what’s coming next? Talk radio thrives on spontaneity. Some of the best segments are born during the break—fresh, unfiltered, and relevant to what’s happening in real-time. Why box myself in with a tease that may no longer fit the moment?

• The Sponsored Segment Conundrum

Let’s be honest: not every segment is a home run. Sponsored content or sales-driven segments are part of the job, but they’re rarely the most engaging part of the show. A forced tease in these cases feels insincere, and listeners can tell.

The hosts I’ve always admired – legends like Ron & Ron, Jim Philips, and Howard Stern – didn’t rely on teases to keep me tuned in. I stayed with Ron & Ron out of loyalty. I listened to Jim Philips because I wanted to know what had him fired up that day. I followed Howard Stern because I couldn’t wait to hear the next crazy thing he’d say. None of them felt the need to force-feed a tease.

That’s not to say teases don’t work for some hosts. I’ve heard great teases that kept me glued to the dial. I’ve even used them myself when it made sense – but only when it felt authentic. The problem arises when consultants push the idea that a tease is mandatory in every break.

Talk radio is a deeply personal medium. It’s about connecting with your audience in a way that feels genuine. A great host knows their strengths and plays to them, even if it means breaking the so-called rules.

So, to my fellow talk show hosts: take the advice of consultants and program directors with a grain of salt. What works for one show might not work for you. And if you’re like me, don’t be afraid to ditch the tease. Sometimes, the best way to keep your audience engaged is to simply be yourself.

 

Russ Ray Rollins is the longtime host of the successful ensemble show, “Monsters in the Morning” heard on Real Radio 104.1 FM, Orlando.  He can be emailed at russrollins1@me.com.

 

 

Industry Views

MONDAY MEMO: “Dear Santa…”

By Holland Cooke
Consultant

imYour topic is often plucked from the on-hour newscast, asking callers’ take on what you reckon to be top-of-mind and relevant to listeners you target.

And as I have recommended here previously, it’s always useful to give ‘em a second reason to call. Hosts I coach pose a “Bonus Question,” generally something less controversial, softer, and (if you dare) fun.

im
Examples, evergreens that have lit-up the lines for hosts I coach:

• Dating co-workers” (Every workplace has one poorly-kept secret.)

• Your biggest gripe about where you work?” (“No names!”)

• What is the one thing about your spouse you would change?”

• Talking your way out of traffic tickets”

• Your least favorite song?” (An alert producer can quickly search YouTube and play a portion.)

Now – as it’s beginning to look a LOT like Christmas – many shoppers are short on ideas (and do-re-mi). So, consider asking for cool stocking stuffer suggestions. And don’t be surprised when callers answer your Bonus Question first (or don’t even weigh-in on topic du jour).

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
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