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iHeartMedia announced (1/6) that Nicky Sparrow has been elevated to EVP of multicultural sales and Dee Dee Faison has been elevated to VP of multicultural partnerships and alliances effective immediately. Sparrow and Faison will report to Tony Coles, president of multicultural business and development.  In her new role, Sparrow will continue to focus on driving results for advertising partners by leveraging iHeartMedia’s assets including broadcast radio, podcast, digital, data and events platforms as well as The Black Effect Podcast Network and My Cultura Podcast Network serving multicultural audiences across the country. In her new position, Faison will play a pivotal role in building and driving comprehensive partner programs, including the development and execution strategy to further expand and scale iHeartMedia’s strategic multicultural initiatives. “We’re excited to officially elevate Nicky and Dee Dee to our executive team,” said Coles. “These talented leaders bring a wealth of experience and a fresh perspective that will be instrumental in driving our mission forward of connecting our clients and partners with iHeartMedia’s multicultural audiences.”

The top story yesterday (1/7) on news/talk radio and related media venues was focused on the remarks made at President-elect Donald Trump‘s press conference in which he floated the idea of annexing Canada and exerting military control over Greenland and Panama.  That was followed by heated analysis of the changes at Meta and Facebook regarding censorship and fact checking.  Discussion also continued about the many facets of the presidential transition currently underway, the state of Trump’s dangling legal issues, the economy, and U.S. foreign relations per the Middle East and Eastern Europe according to the ongoing research of TALKERS.

Billy Bush announced (1/6) the launch of his new live talk show, “Hot Mics with Billy Bush” on TuneIn. The show is described as featuring “in-depth conversations on today’s hot mic topics, with a lineup of A-list stars, politicians both loathed and loved but shaping our world today, tastemakers, sports icons and tech barons” with full video available on  YouTube.com/@HotMicsWithBillyBush.  “Hot Mics with Billy Bush” is part of TuneIn’s growing catalog of co-branded original content. According to TuneIn, “Bush has 24 years of experience in entertainment and a record to set straight, which he will do on day one.”  The show will drop twice weekly live at 5:00 pm ET on Mondays and Wednesdays.  “Hot Mics with Billy Bush” debuts Monday, January 13, with a “super-hot, no-holds-barred explanation of how this show got its name,” (y’all remember the “locker room talk” incident?) and later in the week, on Wednesday, the show welcomes its first guest, Megyn Kelly. “Every week, I’ll be diving deep into culture-shaping moments, offering listeners a raw, unfiltered take on today’s biggest stories. Oh, and the only person that can cancel me is me,” said Billy reflecting on what he perceives as his newfound freedom.

The top story yesterday (1/6)) on news/talk radio and related media venues was the Certification in Congress of the Electoral College presidential victory of Donald Trump to a second term peacefully presided over by VP Kamala Harris on the fourth anniversary of the January 6, 2021 riot.  That was followed by the announced resignation of Canadian PM Justin Trudeau. There was heavy conversation about the ceremonial funeral proceedings of former President Jimmy Carter as well as continuing discussion of the New Orleans New Year’s terrorist tragedy.  Discussion also continued about the many facets of the presidential transition currently underway, the state of Trump’s legal issues, the economy, and U.S. foreign relations per the Middle East and Eastern Europe according to the ongoing research of TALKERS. Look for changes being applied to Facebook censorship policy and other free speech issues in the era of Big Tech being among today’s (1/7) top stories.

Adell Media announced today (1/6) the addition of “Your Morning Show with Michael DelGiorno” to the lineup at 910 AM – Detroit’s News Talk Superstation (WFDF-AM), effective immediately live weekdays 6:00 am – 9:00 am ET.  This clearance marks the 50th affiliate for the program, which joined Premiere Networks’ national lineup in October 2024. With a motto of “so much information, so little understanding,” DelGiorno engages listeners with entertaining discussion that goes beyond the latest news and political headlines to include lifestyle, pop culture topics and humor. The goal of the show is to help the audience start their day with fun, witty and interesting conversation that’s also informative. Since the station re-launched in September 2023 with a 24/7 lineup of news and conservative talk, as well as local news, weather and traffic from Total Traffic & Weather Network and breaking news coverage from ABC Radio, the station’s audience has grown +500% to date (Source: Nielsen Audio, PPM, NOV24 v SEP23, MoSu 6a-12m, P6+).

“Michael DelGiorno is a perfect fit to lead our impressive weekday lineup featuring the biggest talent in talk radio,” said Kevin Adell, CEO. Adell Media. “In just over a year since launching our conservative talk format, we continue to see incredible audience gains and look forward to continued growth and success as we provide a leading source for news and information in our community.”  “I’m always singing, ‘Oh, how I wish again, I was back in Michigan!’ So, it’s a song come true for me,” said DelGiorno. “All joking aside, as a Flint native, I’m thrilled to be coming home to start the day off right on Detroit’s Superstation and just in time for my Lions’ first Super Bowl!

WFDF’s full programming lineup:

5:00 a.m. – 6:00 a.m.                   Fox News Rundown

6:00 a.m. – 9:00 a.m.                   Your Morning Show with Michael DelGiorno

9:00 a.m. – 12:00 p.m.                 The Glenn Beck Program

12:00 p.m. – 3:00 p.m.                 The Clay Travis & Buck Sexton Show

3:00 p.m. – 6:00 p.m.                   The Sean Hannity Show

6:00 p.m. – 9:00 p.m.                   The Jesse Kelly Show

9:00 p.m. – 10:00 p.m.                 Bill O’Reilly

10:00 p.m. – 1:00 a.m.                 Our American Stories

1:00 a.m. – 5:00 a.m.                   The Other Side of Midnight with Frank Morano

After making great strides with ratings, revenue, podcasts, local in-market promotions, and a national, live political forum (“The Gathering”) in 2024, which included expanding to 27 affiliates, the Compass Media Networks syndicated Erick Erickson Show starts today (1/6) with an additional 29 affiliates, bringing the total to 56.   Effective today, the following stations will start airing the Erick Erickson Show: KBYR, Anchorage, AK; KLOO, Corvallis, OR; WDBT, Dothan, AL; KSLM, Salem, OR; KSUE, Susanville, CA; WTNY, Watertown, NY; and the Supertalk FM network in Mississippi (WRQO, Brookhaven, MS; WXRZ, Corinth, MS; WTCD, Greenwood, MS; WOSM, Gulfport, MS; WFMM; Hattiesburg, MS; WFMN, Jackson, MS; WLAU, Laurel, MS; WZKR, Meridian, MS; WTNM, Oxford, MS; WKBB, Starkville, MS; WMPK, Summit, MS; WFTA in Tupelo, MS and it will also move into the live spot on KROF in Lafayette, LA. The show is a longtime staple of Cox Media Group’s 95.5 WSB, Atlanta where it airs 12:00 noon- 3:00 pm daily. In 2024, Erickson conducted live events in Las Vegas, Tulsa, Atlanta, Jacksonville, Athens, and Orlando, covering his own costs so stations could make more money.  “The Gathering” attracted 1,000 attendees from 47 states to hear from key Republican figures like Mike Pence, Ron DeSantis, and Mitch McConnell. In 2025, Erickson tells TALKERS, “We plan to expand this event to other markets.”

Today (1/6), KBLA Talk 1580 kicks off its bold new weekday lineup, which includes some of the nation’s most progressive and provocative voices. The new programming includes Dr. Cornel West, renowned scholar and former independent presidential candidate, former U.S. Rep. Jesse Jackson, Jr. and former Ohio State Senator Nina Turner. They join KBLA White House correspondent Dr. Nii-Quartelai Quartey, and nationally syndicated hosts Tavis Smiley and D.L. Hughley, who already appear weekdays on KBLA Talk 1580, the flagship station of SmileyAudioMedia, Inc., based in Los Angeles.

“I am both humbled and proud that Dr. Cornel West, Nina Turner, and Jesse Jackson, Jr. have joined the KBLA Talk 1580 team as we continue to build the nation’s most innovative and empowering Black talk media platform,” said Smiley, Founder of SmileyAudioMedia, Inc. and chief visionary officer for KBLA Talk 1580. “No talk station in America can match the intellectual firepower that launches today, January 6th. KBLA Talk 1580 is proud to have more Black women talk show hosts than any talk station in the country, including Dominique DiPrima, the first Black woman to host her own radio talk show, “First Things First,” in LA morning drive time (6:00 am to 9:00 am).

“After all the rhetoric about Black men during the 2024 presidential campaign, now is the time to pass the mic to Black men of different generations to facilitate conversations people won’t find anywhere else,” concluded Smiley. “It’s going to be a challenging four years. KBLA Talk 1580’s new line-up represents what resistance looks like.”

BIN: Black Information Network, the 24/7 comprehensive national audio news network specializing in what it describes as “objective, accurate and trusted continual news with a Black voice and perspective,” today (1/6) announced Terry Foxx has joined as VP, news and content effective immediately.  In his new role, Foxx will be responsible for the day-to-day leadership of BIN: Black Information Network’s newsroom and its team of journalists, with a focus on development of news content and original programming.  “I am excited to have Terry join BIN: Black Information Network,” said Tony Coles, the network’s president. “In today’s rapidly changing media landscape, the role of news in shaping public discourse has never been more important. We’re confident his contributions will strengthen our position as a leader in delivering inclusive and impactful news and content to our audiences.”  Prior to his new role with BIN, Foxx served as regional director of talk programming for iHeartMedia Austin/San Antonio. His career includes roles at KUT-FM, University of Texas, and major stations such as WPLJ-FM, New York; B96, Chicago; KKDA-FM, Dallas; and WZGC-FM, Atlanta.

“I am thrilled to contribute to the growth and success of BIN: Black Information Network,” Foxx tells TALKERS. “BIN is a vital platform for amplifying diverse voices and delivering trusted, relevant news to our communities. This is an exciting opportunity to make a meaningful impact and further strengthen the connection between BIN and the audiences we serve.”  BIN is distributed nationally through the iHeartRadio app, available across more than 250 platforms and 2,000 devices, as well as on local AM/FM broadcast radio stations across America, including Atlanta, Chicago, New York City, Philadelphia, Washington, D.C.

The John Fredericks Media Network, which lays claim to be the largest independently owned and operated news-talk-sports network in America, has expanded its operations in West Virginia. Fredericks radio company, Disruptor Radio, LLC has entered into an Asset Purchase Agreement (APA) with LHTC-Radio Division to acquire it’s nine stations in West Virginia, which include:

• WGYE 102.7 FM / 95.3 FM – Morgantown WV, Mannington WV

• WMMN AM 920 / 95.7 FM – Fairmont WV, North Central WV, Wheeling WV

• WHTI 105.7 FM – Clarksburg WV

• WZST 100.9 FM – Morgantown WV

• WBKE AM 1490 / 98.3 FM – Morgantown WV, Fairmont WV, Grafton WV

• WRLF 94.3 FM – Morgantown WV, North Central WV, Fairmont WV

Disruptor Radio will take over operational control of the above stations effective today (1/6) through a License Management Agreement (LMA) with LHTC-Radio division until the sale formally closes. Both the LMA and APA have been filed with the FCC and is a matter of public record. The URL is WVTheTorch.com and a radio APP is available. The addition of the West Virginia radio cluster gives Fredericks’ company a total of 22 signals from West Virginia to Georgia.  The new West Virginia stations will air the JFRN lineup of populist proprietary hosts and sports. The full lineup can be found at WVTheTorch.com.

WVTheTorch.com and WZST 100.9 FM will remain the flagship radio network for WVU Athletics, which airs WVU Mountaineer football, men’s basketball, women’s basketball, and baseball on all WV channels except WGYE and WHTI. WVTheTorch.com and its affiliated network carries the NFL’s Pittsburgh Steelers and the Pittsburgh Penguins of the NHL.

Fredericks tells TALKERS, “This West Virginia opportunity is key to our growth plan, as it dovetails nicely with our Pittsburgh footprint and reaches a very pro-populist, pro America First and pro-Trump area of America. West Virginian’s voted overwhelmingly -over 70 percent- for President-elect Donald Trump, who also carried Morgantown and the county. We are excited about offering listeners in West Virginia a choice from the stale, woke and warmed over pablum served up every day by the corporatists and conservative Inc. bunch that regurgitates FOX and RINO RNC talking points of the day.” Fredericks, whose show airs weekdays 6:00 am-10:00 am, Fredericks lives in Pittsburgh, PA and will be covering the White House live from Washington, D.C. most weekdays.

Anne Fredericks, Disruptor Radio’s CEO is credited as the ultimate architect of the company’s growth and acquisition strategy.  She tells TALKERS, “We’ve built a burgeoning national legion of devout and dedicated listeners across the country who yearn for the truth and a commonsense approach. We don’t rely on click bait for ad revenue and this approach has forged an unshakable bond with our audience.” She adds, “As a result, we are singularly focused on advertiser ROI, over-serving our customers, and a commitment to their economic success and enduring engagement.”

2024 has been a dramatic year of challenges, struggles, and measurable change for the nation, society, and our industry of talk radio and its related talk media platforms.  The chart below lists the 10 most talked about Stories, Topics and People discussed on talk shows across the nation during the past 12-month period, according to the research of TALKERS. In some cases, we listed several items as ties – because words and ideas overlap and can be somewhat amorphous. None of these items were discussed in a vacuum – the connections between individual stories and news items, the topics they cover, and the people who played them out under the spotlight of public scrutiny are quite entangled to say the least. We describe some issues as “umbrella” topics. Talk radio also has its own unique focus on populist issues that in many cases tend to be ignored by what is still referred to as the so-called “mainstream” or “legacy” media. (For example, talk radio was talking about public concern over immigration reform long before Donald Trump came down that elevator in 2015.) Conversely, there are “big” stories out there that talk radio leaves to the other media and generally ignores.

The biggest and most challenging issues that faced our industry in 2024 include:

• Economics of the radio industry.  Major companies continued to be preoccupied with financial survival and avoiding bankruptcy. The growing preponderance of layoffs across the industry has been heartbreaking. Can radio afford to do “radio” properly anymore? Talk radio is subject to the trials and tribulations of the larger radio industry. It is not surrounded by a protective force field simply because it is important.

• Podcasting and fractionalization. The burgeoning digital media ecosystem originally spawned and inspired by talk radio’s lead now competes with the medium within the interactive marketplace of ideas.  Talk radio faces the challenge of expanding to a multi-platform environment such as podcasting and video streaming while maintaining its special “radio” esthetic.

• Growing demographic divide.  With each passing year, radio (including talk) faces increasing abandonment by the new crop of adults who weren’t born until after 9/11.  This is a major problem no matter what pro-radio research and ratings company report.

• Freedom of speech.  Not only was the First Amendment under assault in 2024 from a number of directions – but so was an increasing level of intolerance by corporate America and the disease of hyper-wokeness for controversy.  Not good.

• AM radio in the dashboard.  The stated intention of the automobile manufacturers to eliminate AM radios from the dashboards of new vehicles is at least five years premature and extremely damaging to the interests of the public as well as the radio industry. The problem is compounded by the damage this issue does to radio’s image in the business world simply by having it being a much-discussed issue at all.

Let’s resolve to overcome some of these challenges in 2025.  Happy New Year!

After 28 years on the job, FOX News (FOX News Network and FOX Business Network) host/commentator Neil Cavuto surprised his audience at the conclusion of his “Your World” show yesterday (12/19) by announcing that it would be his final show with the network. During his long run, the business news specialist – often on the receiving end of Donald Trump‘s ire – wore a number of hats at FOX and was known for his independence even when it meant taking on positions unpopular with the network’s base viewers. Cavuto closed the show with the following remarks, “This is it. The final segment, but today I also wanted to let you know this is my final show. I’m leaving FOX. I’ve been planning this day for some time, this just seemed like a good time. Now, some of you might be thinking, ‘well, Neil, it is about time!’ After all, I’ve been doing this for nearly three decades here. You know, there are people working with me now, who weren’t even born when I started at FOX — that’s how old I am. But I’m not leaving journalism, I’m just leaving here. But I’m forever grateful to my bosses here. They have been very good to me these many years and offered a very generous opportunity for me to stay years more.”  To view Cavuto’s full closing remarks from yesterday’s broadcast, please click HERE.

TALKERS publisher Michael Harrison will be spending a large part of his holiday doing media interviews across America in support of the new Gunhill Road music video, “Don’t Stop Talking.”  The song is an anthem co-written and performed with his bandmates Steve Goldrich, Paul Reisch, and Brian Koonin in celebration of talk radio. The video component of the project, produced by TALKERS associate publisher Matthew B. Harrison, features clips and images of almost 100 different talk show hosts in action from across the industry.  The powerful words and extremely catchy music extoll the virtues of talk radio as a platform for freedom. It encourages hosts and listeners from varied positions on the ideological, geographic, and demographic spectrum to continue using the venue to exercise their First Amendment rights.  It contains lines such as “As long as you’ve got a VOICE, don’t ever stop,” “As long as you’ve got TRUTH, don’t ever stop,” and “As long as you’ve got LOVE, don’t ever stop.”  During the first week of the song’s release, Harrison has appeared on several shows including “The Todd Starnes Show” on Newsmax 2 (pictured above); Walter Sterling‘s “Sterling Every Damn Night” on WPHT, Philadelphia; Harry Hurley‘s “Hurley in the Morning” on WPG, Atlantic City;  “The Dr. Daliah Wachs Show” on Talk Media Network; “The Talk Radio Countdown Show with Doug Stephan” on Radio America and Stephan Multimedia; “The Jeff Katz Show” on WRVA, Richmond;  “Liberty Watch Radio with Charles Heller” on KVOI, Tuson; and “Joe Thomas in the Morning” on WTON, Taunton, VA and TMN.  Appearances coming up Christmas week include “The Howie Carr Show on WRKO, Boston and the Howie Carr Radio Network; “The Other Side of Midnight with Frank Morano” on the Red Apple Audio Network” (including WABC, New York, WGN, Chicago); and more. Harrison uses the opportunity to discuss the virtues and importance of talk radio in American society, the rapid changes underway in media and technology, and the evolution of pop music as a means of social/political commentary.  Harrison plans to book interviews into January of 2025 in support of the project.  To arrange an interview, please email info@talkers.com. To view the “Don’t Stop Talking” music video, please click HERE.

With the imminent departure of Salem Radio Network (SRN) star Sebastion Gorka to join the forthcoming administration of President-elect Donald Trump in an advisory position, longtime Salem Philadelphia morning star Chris Stigall of 980 AM WNTP will replace Hugh Hewitt in the 6:00 am – 9:00 am ET position starting January 13. That same day, Hewitt will move into Gorka’s daily 3:00 pm – 6:00 pm slot.  Pictured above: Stigall addressing thousands of conservatives yesterday (12/19) at AmericaFest 2024 in Phoenix where SRN “introduced” him to a large swath of its core audience. AmericaFest is an annual rally hosted by Charlie Kirk of Turning Point USA – also an SRN personality.

Here are the most talked about stories of the past week (12/9-13) on news/talk radio and related talk media according to TALKERS:

1. Mangione Murder Case / Health Care
2. Trump Nominations and Appointments
3. Government Shutdown Struggle
4. DOGE-Economy-Inflation-Tariffs-Stock Market
5. Migrant-Border Crisis / Madison School Shootings / Crime
6. Drones
7. Russia-Ukraine War / Middle East Unrest
8. Pelicot Rape Case
9. Big Tech Influence / Media Corruption-Bias
10. Amazon Workers Strike

To see the complete charts of the most talked about stories and people, please click HERE.

iHeartMedia Tampa Bay announced (12/18) the addition of several FOX Sports Radio programs to the weekday and weekend lineup at 95.3 WDAE – “Tampa Bay’s Sports Radio,” effective Monday, December 23, 2024.  WDAE’s weekday lineup, which already features “The Dan Patrick Show” and “The Herd with Colin Cowherd,” will now also broadcast FOX Sports Radio from 7:00 pm to 6:00 am ET, which includes “The Odd Couple with Kelvin Washington & Rob Parker,” “The Jason Smith Show with Mike Harmon,” and “The Ben Maller Show.” Additionally, WDAE will broadcast FOX Sports Radio around the clock on weekends. “We are thrilled to announce the further expansion of FOX Sports Radio programming to our lineup, which features the best sports content and personalities, both local and national,” said Nick Wize, WDAE program director. “We believe this expansion will provide our audience with even more engaging and insightful sports talk, continuing WDAE’s legacy as the ultimate meeting spot for the Tampa Bay sports fan.”

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, released an anthem late last week celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and TALKERS publisher Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of almost 100 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the rapidly-paced video components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.”

To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  To download the 1:03 or :40 edits of the song, please click HERE or HERE

The top story yesterday (12/18) on news/talk radio and related media venues was the ongoing developments in the Luigi Mangione murder case followed closely by France’s Gisèle Pelicot mass rape trial.  There was continuing conversation about and outrage over the tragic school shooting in Madison, WI. Also big: problems with the health care system, the ongoing drone sightings mystery/drama, and the latest developments in the Donald Trump Georgia criminal case including the disqualification of Fani Willis. Discussion also continued about the many facets of the presidential transition currently underway, the economy, and U.S. foreign relations according to the ongoing research of TALKERS.

New York Festivals Radio and TV & Film Awards announce a new partnership with JusticeAid, a nonprofit organization dedicated to using art and music to raise awareness about civil rights challenges and inspire action for social justice.Together, they will launch the inaugural JusticeAid Award, a new honor that will recognize the highest-scoring entry across all Social Justice categories in the NYF TV & Film and Radio competitions.

The JusticeAid Award will be presented to the entry that demonstrates outstanding storytelling in addressing critical social justice issues. The winner will be determined by the esteemed NYF TV & Film Awards and Radio Awards Grand Juries, who will evaluate entries across a range of categories.

Categories within TV & Film Awards include News Program, News Report/Feature, Sports, Documentary, Entertainment Program, Entertainment Special, Promo, Streaming, Student, and Corporate Image.NYF Radio Categories eligible for the award include News Program, News Report/Feature, Documentary, Entertainment, Promo, Digital, Podcast, and Student.

“With the JusticeAid Award, NYF shines a spotlight on the Social Justice categories across all genres and platforms encompassing Journalism and Entertainment categories alike. These stories show how individual actions can change the world and the ability of the human spirit to triumph over adversity,” states Rose Anderson, EVP/executive director of New York Festivals Radio and TV & Film Awards.

The first annual JusticeAid Award will be presented at the 2025 Storytellers Gala, a virtual event in the Spring 2025 celebrating global excellence in storytelling. In 2024, over 180 award-winning teams worldwide shared their acceptances, while industry leaders spotlighted their creative journeys in special segments. Additionally, the JusticeAid Award-winning submission will be honored at the JusticeAid Concert in May 2025 in New York City, showcasing the transformative power of music and the arts to raise awareness for civil rights and inspire positive change.

The New York Festivals TV & Film and Radio Awards competitions receive entries from over 50 countries.  Members of the Grand Jury panels vote to determine the Shortlists and final standings for Tower Trophies. The 2025 Storytellers Gala will honor trophy winners of both competitions in the spring.

The official deadline to enter the 2025 New York Festivals TV & Film Awards is December 31, 2024. For more information on the 2025 TV & Film Awards visit: HERE.

The official deadline to enter the 2025 Radio Awards is January 31, 2025. For more information on the 2025 Radio Awards visit: HERE.

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the “Latino Podcast Listener Report 2024” in a webinar hosted by Gabriel Soto, senior director of research at Edison Research, Elsie Escobar, director of community and content at Libsyn, and Briana Mendez, senior sales marketing manager at SiriusXM Media. The webinar offered up to five years of trending data and new findings about Latino podcast listeners as well as video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. According to the study, 43% of U.S. Latinos age 18+ are monthly podcast listeners, a 72% increase since 2020 (25%).

Key findings include:

• Female listenership is up: Women now account for half of the U.S. Monthly Latino Listening population, making the composition of Latino podcast listeners 50% women and 50% men for the first time.

• Social media is a dominant source for podcast discovery: 47% of U.S. Latino monthly podcast listeners age 18+ first discovered podcasting by seeing it on social media, compared with 30% in 2020.

• YouTube gains share as the service used most often to listen to podcasts: 40% of U.S. Latino monthly podcast listeners age 18+ say they use YouTube the most to listen to podcasts – a 12-point increase from 2020. Thirty percent search on YouTube most often to find out about podcasts.

• Latino podcast listeners’ preference for video podcasts is up: Since 2021, U.S. Latino monthly podcast listeners age 18+ have increased their consumption of video that they actively watch while listening by 23% (2021: 70% vs. 2024: 86%), surpassing audio only podcasts at 72%.

• Gen Z and Millennial U.S. Latino listeners are more likely to listen or watch podcasts with other people: 43% of U.S. monthly Latino podcast listeners age 18+ have listened to or watched podcasts with others. Listeners aged 18–24 are 47% likely to share their podcast listening experience with others, those aged 25–34 are 46%, and those aged 35–44 are the most likely to listen to or watch podcasts with others at nearly half (49%).

• Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.

“Latinos have been trailblazers in podcasting, driving trends from leading the early adoption of YouTube to fueling the rise of video podcast consumption,” said Elsie Escobar, Director of Community and Content at Libsyn. Beyond educational content, Latino listeners are embracing a broader range of podcasts, from entertainment to inspirational stories. This growing diversity creates exciting opportunities for advertisers to connect with a vibrant audience and align brand messaging with their lifestyle interests and values.”

Soto says, “The number of Latinos consuming video podcasts has surpassed the number of those listening to audio-only shows. If the young Latino demographic is any indication of how listening will take shape among the rest of the podcast audience, podcasters will have another reason to consider video as part of their content.”

Click here to download the report.

Vince Benedetto – founder, president and CEO of Bold Gold Media Group – is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.”  The video version is posted on The TALKERS YouTube channel program, “Up Close Far Out.”  In addition to being a radio industry rising star among station owners, Benedetto is an accomplished history buff. Harrison and Benedetto engage in a fascinating character study of British Prime Minister Winston Churchill. They draw lessons for a better understanding of the demands of leadership in modern times.  Bold Gold Media Group owns and operates 15 broadcast radio stations throughout Pennsylvania and New York.  Benedetto started the company and acquired his first four radio stations at the age of 29.  This remarkable man is a graduate of the United States Air Force Academy, a former Air Force Captain and Air Force OSI Special Agent, where he worked on counterintelligence, counterterrorism and felony level investigative efforts for the Department of Defense.  With a desire to be a media entrepreneur, Benedetto separated from the Air Force in his late 20s and formed Bold Gold, where his growing portfolio of radio stations has become a leader in social and digital media engagement. Benedetto serves as the chairman of the board of the Pennsylvania Association of Broadcasters (PAB).  He is a member of the Radio Advertising Bureau’s ‘Sales Advisory Committee’ (SAC). He also serves on the Board of Directors of the International Churchill Society (ICS) and is president of the Churchill Society of Pennsylvania. Don’t miss this illuminating conversation about vital American/world history and its connection to the most important character issues of modern times. To listen to the podcast in its entirety, please click HERE.   To view the video in its entirety, please click HERE.

The top story yesterday (12/17) on news/talk radio and related media venues remained the tragic school shooting in Madison, WI followed by continuing heavy conversation about the UnitedHealthcare CEO murder, problems with the health care system, and the ongoing drone sightings mystery/drama.  Discussion also continued about the many facets of the presidential transition currently underway, the economy, and U.S.-Canada relations according to the ongoing research of TALKERS.

Audacy has received the Travis Manion Foundation (TMF) Award, highlighting the company’s commitment to serving the military community. This award is presented to organizations that go above and beyond to support fallen heroes, veterans, and military families.  Audacy, led by the Philadelphia team and 1210 WPHT has been a long-time supporter of TMF, raising money and awareness for the organization’s mission. TMF is the beneficiary of WPHT’s annual “Talk Radio 1210 Radiothon” and Sports Radio 94WIP’s annual “WIP Birds at the Bye” event.  The company was honored (12/12) at TMF’s 2024 “If Not Me, Then Who…” Gala. Audacy CEO/president David Field accepted the award and offered remarks: “On behalf of my colleagues at Audacy, we are humbled to receive this recognition. We admire and salute the Foundation for its extraordinary work making a meaningful, often life-changing impact on the lives of veterans, the families of fallen heroes, and young people finding their way in our increasingly challenging world,” said Field. “TMF makes an enormous difference through its various programs that elevate lives, foster strong character and leadership and add meaning, purpose, and comfort. We hope to serve TMF as a loyal partner for many years to come.” The Travis Manion Foundation is a non-profit organization that empowers veterans and families of fallen heroes to develop character in future generations. TMF offers a variety of programs that help veterans and families of fallen heroes to heal, grow, and serve others. The inspiration for the foundation comes from 1st Lt Travis Manion, USMC, who made the ultimate sacrifice for the safety of his patrol in 2007. TMF carries on the legacy of selfless service and leadership embodied by Travis and all those who have served or continue to serve our nation.  Pictured above: members of Audacy Philadelphia at TMF’s 2024 “If Not Me, Then Who…” Gala.

Executives from Triton Digital – a global technology and services leader to the digital audio, podcast, and broadcast radio industries – are providing TALKERS readers with their insights into how audio marketing spending will evolve, how YouTube is impacting the podcasting industry, the growth of contextual targeting tools, and more for the coming year:

• Sharon Taylor, EVP podcast and content delivery: Brands and publishers will respond to a heightened focus on brand suitability by adopting tailored, podcast-specific solutions that integrate contextual curation tools. These tools will not only proactively guide brands on optimal content alignment but also streamline ad buying processes through automation and data-driven insights, reducing the need for extensive manual intervention. This approach will power precise content targeting and scale reach effectively, all while ensuring brand messages align seamlessly with the right contexts and audiences.

• Stephanie Donovan, chief revenue officer: The global advertising industry will exceed one trillion dollars by year’s end and is poised for continued growth in 2025, fueled by economic expansion across the United States, Australia and regions like Europe and Southeast Asia. Digital audio marketing spend worldwide will increase 10% next year, in part due to key drivers including the rise of contextual targeting, allowing advertisers to immerse their message within relevant content, and utilizing the growing versatility of dynamic audio insertion to make scaling campaigns more efficient. Additionally, the rapid growth of influencer marketing on TikTok and X is cooling, with marketers increasing spend on podcasts where creators can cultivate more meaningful audience connections. This growth in audio spending will heighten the insistence for transparency as advertisers demand greater visibility into performance metrics and content alignment to ensure trust and accountability. This convergence will solidify audio’s position as a successful channel for integrated marketing strategies worldwide.

• Daryl Battaglia, SVP measurement: In 2025, the number of podcast listeners will grow at a faster rate than in previous years. While podcasting will remain fundamentally audio-first, driven by convenience and flexibility, consumers now have more options for how they discover and consume content. YouTube is bringing in new, first-time podcast consumers with a different audience profile. In some cases, they are watching shorter length content or on additional devices other than mobile.  Informed by insights about their audience, publishers and creators will be able to deliver an engaged experience across listening platforms and devices, and grow reach.

• Ben Masse, chief product officer: The audio advertising industry will integrate AI more into their tech stack to scale campaigns and audience targeting. More specifically, the focus will be on enabling humans to automate tasks so they can focus on strategy. AI will be leveraged to drive more effective and efficient spending, including helping achieve yield for publishers and meaningful campaign outcomes for advertisers, as well as content analysis and audience insights. This tech shift will put a bigger emphasis on having robust data-backed insights on audiences, content, and campaign performance.

• Emanuele Rampichini, head of engineering: The podcasting industry will see publishers increasingly diversify into subscription-based revenues and build deeper relationships with dedicated audiences while reducing reliance on traditional ad models. This approach will be particularly transformative for long-tail podcasters and creators with smaller followings, offering a sustainable revenue stream that can be both a growth and retention strategy. For creators with niche audiences, subscriptions provide a viable alternative to ads and ensure the lion’s share of the revenue goes directly to the creator. As platforms invest more in these tools, creators will be able to engage directly with their subscribers through integrated communication features and eliminate the need for third-party tools. This evolution promises to empower indie creators by streamlining their workflows and enhancing their ability to cultivate loyal audiences.

• Rebecca Dalby, vice president of demand: The demand for precision in audio advertising is growing, making nuanced and contextual targeting more essential than ever. As advertisers prioritize accurate audience engagement, the shift toward contextual targeting is gaining significant traction. This trend is expected to drive more ad dollars into solutions that deliver measurable results. Innovative technology that amplifies the ability to connect with highly specific audiences at scale and helps meet advertisers’ evolving expectations will win. For publishers, this surge in demand for targeted ad placements unlocks exciting opportunities to expand inventory and enhance reach through strategic partnerships within digital audio networks.

The top story yesterday (12/16) on news/talk radio and related media venues was the tragic school shooting in Madison, WI. That was followed by continuing heavy conversation about the UnitedHealthcare CEO murder and the ongoing drone sightings mystery/drama.  Discussion also continued about the many facets of the presidential transition currently underway and the economy according to the ongoing research of TALKERS.

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, released an anthem late last week celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of almost 100 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.”

To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  To download the 1:03 or :40 edits of the song, please click HERE or HERE