Industry News

Multiplatform Star Doctor Asa Debuts as Ringside Physician

TALKERS Heavy Hundred radio personality, Dr. Asa Andrew (known as “Doctor Asa”) founder of the Dr. Asa Network and perennial star of the TALKERS annual convention, is fulfilling a lifelong ambition by entering the world of professional wrestling. From his years as assistant strength and conditioning coach of the national championship Florida State Seminoles football team under legendary coach Bobby Bowden, he developed a passion for sports medicine and athletic performance. An athlete himself, Doctor Asa first entered the space of professional wrestling in 2000 being trained by the WCW Power Plant and the “American Dream” Dusty Rhodes. However, this lasted a short time as life took him into a chance meeting with Dave Ramsey which inspired the launch of his highly successful health talk radio career. But fate has again intervened and Andrew was given a second chance when his old friend WWE Hall of Fame legend “Diamond” Dallas Page challenged him to compete again in the field he worked so hard to enter for years… by getting back in the “squared circle” at age 50. Doctor Asa re-trained this past year with Dusty Rhodes’ son, Cody Rhodes, who is set to go against Roman Reigns for the undisputed WWE Championship at WrestleMania in Hollywood, California on April 1 and 2.  In signing with Impact Wrestling, one of the top three wrestling promotions in America, Doctor Asa has taken on the role as head of medical and sports performance for the company. His new title? “Doctor Asa, Ringside Physician.” TALKERS publisher Michael Harrison, an avid fan of wrestling, boxing and MMA, says, “Don’t be surprised if the doctor in scrubs sitting at ringside doesn’t wind up in the midst of the action should things get out of hand.”

Industry News

Round Three of January PPMs Released

Barry Farber - usedThe third of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises six-tenths to finish the survey with a 6.6 share (weekly, 6+ AQH share) that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KEX is up eight-tenths for a 3.0 share finish good for the #10 rank. Urban One’s news/talk WBT-AM/FM, Charlotte adds six-tenths to finish the sweep with a 4.3 share that boosts it to the #8 rank. In San Antonio, iHeartMedia’s news/talk WOAI rises nine-tenths for a 3.5 share finish that puts it in the #9 position, while Alpha Media’s crosstown news/talk KTSA adds seven-tenths to finish with a 3.2 share good for the #13 rank. iHeartMedia’s news/talk KNRS-AM/FM, Salt Lake City grows 1.5 shares to finish with a 5.9 share that lifts it to the #3 rank, while Bonneville’s crosstown news/talk KSL-AM/FM rises nine-tenths to finish the survey with a 5.5 share as it remains ranked #5. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

Boston Globe and NESN Partner for “Boston Globe Today” Show

Boston Globe Media and cable sports channel New England Sports Network (NESN) are partnering for a jointly produced, in-depth news and sports program debuting across multiple platforms in Spring 2023. The half-hour show will air Monday through Friday at 5:00 pm on NESN and will stream on the NESN 360 app, the Globe’s app, and on Globe.com. The two sides say, “‘Boston Globe Today’ will provide an in-depth perspective on stories from the Globe’s newsroom, offering a deeper dive of major news, politics, business, and entertainment stories and how they impact New Englanders.” Boston Globe Media CEO Linda Henry adds, “We are continuously improving the ways that we deliver vital news and information to our community and are excited to build a television show that will bring the Globe’s award-winning journalism to a broader audience. ‘Boston Globe Today’ reflects our commitment to serve our community, invest in local journalism, and for Boston Globe Media to be an innovative news leader.” The program will be hosted by national media personality Segun Oduolowu and will air from a new, state-of-the-art broadcast studio in The Boston Globe’s downtown newsroom. It will focus on news Monday through Thursday and devote Friday to sports. On Friday, Globe sports columnist Christopher Gasper will anchor.  Oduolowu comments, “I’m thrilled to join the ‘Boston Globe Today’ team, working on this exciting collaboration between the Globe and NESN. I look forward to diving into the stories affecting this historic city and New England at large, drawing on the considerable talents of the Globe newsroom.”

Industry News

Doug Stephan’s Good Day Adds New Affiliates

Good Day Networks announces that the “Good Day with Doug Stephan and Jai Kershner” morning program adds 21 affiliate stations. New stations include: WPRR-AM, Bradenton, Florida; KREI-AM, Farmington, Missouri; KSWM-AM, Aurora, Missouri; KKTX-AM, Corpus Christi; KLOO-AM/FM, Corvallis, Oregon; WWNR-AM/FM, Beckley, West Virginia; WIZM-AM/FM, La Crosse, Wisconsin; KSYL-AM/FM, Alexandria, Louisiana; KCLV-AM, Clovis, New Mexico; KNUA-AM/FM, Salina, Kansas; KOFI-AM/FM, Kalispell, Montana; WZNU-AM/FM, St. George, Utah; WGEZ-AM/FM, Beloit, Wisconsin. The “Good Day” show is part of the USA Radio network and is built as a morning show that can be time-shifted for use in all dayparts.

Industry News

San Jose Earthquakes to Air on “810 AM The Spread”

Cumulus Media announces that Major League Soccer’s San Jose Earthquakes matches will air on KGO-AM, San Francisco “810 AM The Spread,” which will serve as the club’s new English-language flagship radio station. Matches were previously aired on sports talk KNBR. The Earthquakes will also continue to be heard in Spanish on “La Kaliente” 1370 AM/KZSF-AM. KGO program director Kevin Graham says, “Cumulus San Francisco is thrilled to continue our partnership with the San Jose Earthquakes for the seventh straight year and broadcast their matches this season on the all-new KGO-AM. With The Spread’s powerful signal and strong digital assets including the station’s app, more Quakes fans in Northern California will be able to listen and engage than ever before.” Ted Ramey – KCBS-AM reporter and host of KGO-AM’s “The Soccer Hour” – will serve as the primary play-by-play voice for home and away broadcasts and Joe Cannon will serve as the color analyst for home matches.

Features

January 2023 PPM Ratings Takeaways – Part Three

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 6.0 – 6.6, +.6, fifth to fourth

iHeartMedia-owned KEX “News Radio 1190” 2.2 – 3.0, +.8, #16 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.7 – 7.9, +1.2, repeats in third-place and KOPB’s internet stream 1.4 – 1.7, +.3, continues at #20

Number One 6+: iHeartMedia adult contemporary KKCW, third month in a row, 16.7 – 9.2, -7.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A KINK (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKCW (-7.5)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 3.7 – 4.3, +.6, tenth to eighth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.8 – 3.1, +.3, #13 to #14

Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.3, -.2, flat at #12

South Carolina Educational Television Commission-owned WNSC .3 – .6, +.3 steady at #19

Number One 6+: Beasley Media Group urban AC WBAV, first month, 7.4 – 8.3, +.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban AC WBAV and urban-rhythmic oldies WOSF (+.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WKQC (-4.4)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 2.6 – 3.5, +.9, #13 to #9

Alpha Media-owned KTSA “Stay Connected” 2.5 – 3.2, +.7, #14 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.7 – 2.2, +.5, #19 to #16

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, first month, 8.1 – 7.2, -.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR KXXM (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KQXT (-8.5)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.8 – 10.9, +2.1, second to first and cluster-mate KSTE-AM “Talk 650” 3.2 – 3.8, +.6, repeats in eighth-place

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.5 – 1.6, +.1, #19 to #17

Public Radio News/Talk: Capital Public Radio-owned KXJZ 2.9 – 3.9, +1.0, #12 to #7

Number One 6+: news/talk KFBK-AM & KFBK-FM, first month, 8.8 – 10.9, +2.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk KFBK-AM & KFBK-FM (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KYMX (-7.7)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 2.8 – 3.5, +.7, #13 to #12 and KDKA-AM’s internet stream .7 – 1.1, +.4, repeats at #19

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.4 – 6.2, +.8, fifth to fourth and KDKA-FM’s internet stream .5 – .6, +.1, #21 to #20

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.1 – 4.5, +1.4, #11 to #8

Number One 6+: iHeartMedia classic hits-oldies WWSW, second month in a row, 13.3 – 9.9, -3.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WRRK (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WSHH (-4.5)

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.4 – 5.9, +1.5, sixth to third

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.6 – 5.5, +.9, repeats in fifth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.1 – 3.1, +1.0, #17 to #14

Number One 6+: Bonneville adult contemporary KSFI, third straight month, 20.0 – 9.9, -10.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative KXRK (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease:  adult contemporary KSFI (-10.1)**

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 2.3 – 3.0, +.7, #16 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.4 – 1.7, +.3, #22 to #20

Number One 6+: iHeartMedia adult contemporary KSNE, fourth successive month, 14.1 – 7.8, -6.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KYLI (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KSNE (-6.3)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.1 – 6.1, +1.0, seventh to fifth

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.6 – 4.7, +.1, repeats in eighth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) .9 – 1.2, +.3, #20 to #18

Public Radio News/Talk: Community Connections-owned WMFE 1.6 – 2.4, +.8, #17 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, fourth consecutive month, 13.1 – 8.2, -4.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative WQMP (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMGF (-4.9)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.7 – 12.3, +1.6, #1 and cluster-mate WKRC “55 KRC The Talk Station” 2.8 – 3.8, +1.0, #13 to #9

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 2.6 – 3.1, +.5, #14 to #11

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.0 – 4.8, -.2, sixth to fifth

Number One 6+: news/talk WLW, 12th consecutive month, 10.7 – 12.3, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WLW (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRRM (-4.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.6 – 5.0, +.4, eighth to tenth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.0 – 5.5, -.5, sixth to eighth and WKRK’s internet stream 1.2 – 1.6, +.4, #16 to #15

Public Radio News/Talk: Kent State University-owned WKSU flat at 4.2, repeats at #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, third month in a row, 14.1 – 11.1, -3.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WENZ (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WDOK (-3.7)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.2 – 3.6, +.4, remains at #11 and cluster-mate KMBZ-AM “Talk 980 AM” flat at 1.4, locked at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.5 – 3.2, +.7, #15 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 4.4 – 4.1, -.3, sixth to seventh

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, flat at 7.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary KPRS (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KCKC (-4.4)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 5.3 – 7.0, +1.7, eighth to fourth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.0 – 8.7, +.7, anchored in the runner-up slot

Public Radio News/Talk: Ohio State University’s WOSU 5.9 – 7.2, +1.3, seventh to third

Number One 6+: iHeartMedia country WCOL, third straight month, 9.2 – 9.5, +.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WTVN (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult hits WODC (-3.0)

Up next: January 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry Views

The Power of Magical Contesting

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Radio is good at contests. TV and print suck at contests. However, when listeners are asked why they tune to radio, contests are at the bottom of the list.

Contests are at the bottom because the question is not worded correctly. Dozens of focus groups reveal that nobody admits to entering radio contests. Wrong question. We changed the question: “Most people enter radio station contests, which ones have you entered?

Nine out of 10 hands shot up – all groups all demos. Every time.  That’s not the news. The news is that all participants STILL HAD THE PRIZE.  Yes, they kept it as a valued treasure.

The contesters remembered the station, the time they won and the DJ, even if they won 20 years ago. Why? Because it was their brush with show business magic. Radio makes magic. The more magic radio makes, the greater its engagement with listeners.

There is no magic awarding “$1,000 in our national contest.” Imagine following the $1,000 station promo with a news story about $2 billion Powerball drawings. Radio cannot compete for prize money, but radio can compete with magic. Yes, the research will show that most people want to win cash, but radio can’t give away enough cash to be memorable or emotional. Radio can make magic with creativity for very little money.

At the end of this column I’ll share with you the most magical contest ever produced by a radio station. To make magic first dive into the list of needs in a person’s mind. In 1974! I launched the first PAY YOUR RENT OR MORTGAGE contest. It was on WOR-FM in New York City.  Every winner came to the station to pick up their check and made the same statement, “I bet no one else had a bigger rent.” The rent or mortgage payment looms so large in our collective brain that it is overwhelming. What else looms large in your listener’s brain -solve the need, award the prize. Turn the $1,000 cash from corporate into something cool and top of mind.

For true engagement, award a specific element from your station or show. For example, Robert Clotworthy is the VO announcer on History Channel’s Ancient Aliens and The Curse of Oak Island. You know the voice. Clotworthy is a frequent guest on my show, “Sterling on Sunday.”  As a prize, we offer Robert to voice your voice mail greeting: “IS PETER A REMNANT FROM OUR DISTANT PAST? ANCIENT ALIEN THEORISTS SAY…LEAVE A MESSAGE.”

Every winner will be asked by their friends “How did you get that???”

Three keys to a successful contest: The prize, the prize, the prize. Very important: The magic of the right prize benefits the overall appeal of the station to every listener, not just contest players. That urgent suggestion is rooted in this astonishing fact first revealed by early PPM data: Contest players are primarily contest players. The PPM measures actual people and actual behaviors. Most contest players float to ANY station offering contest prizes. When the contest is over, the players migrate to the next station offering a contest prize.

This is the most magical contest ever produced, please listen to the whole, humbling aircheck. https://youtu.be/yt3io2nFlt4

 Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry News

KNX-FM, Los Angeles Produces Town Hall on Post-Pandemic Learning

Audacy’s all-news KNX-FM, Los Angeles produced a live town hall on Tuesday (2/21) titled, “A Generation Lost,” that brought together students and experts to illuminate the unseen impacts of the Covid-19 pandemic on education and the workforce. The one-hour event was held in the Audacy SoundSpace on Los Angeles’s Miracle Mile. Mike Simpson, host of “LA’s Morning News” on KNX, and Charles Feldman, host of “KNX In Depth” and “LA’s Afternoon News” served as moderators. Audacy Southern California regional president Jeff Federman says, “There is no issue of more universal importance to our communities. It was important that we use our platform at KNX News to ensure parents and teens know they’re not alone in adjusting to a new reality.” Panelists included students Montserrat Hidalgo, Sarah Mian, and Alex Bielanski who discussed their first-hand experiences of how the pandemic shutdowns affected their education, social development, and mental health. Other panelists were Long Beach Unified School District superintendent Jill Baker, UCLA director of undergraduate admissions Gary Clark, Los Angeles Trade Tech College dean Chito Cajayon, and Stanford University professor Sean Reardon. You can see it on demand here.

Industry News

“98.5 The Sports Hub” Host Tony Massarotti Serving Suspension

WBZ-FM, Boston “98.5 The Sports Hub” afternoon drive co-host Tony Massarotti is off the air this week serving a suspension for his racially insensitive comments made on last Friday’s program. As TALKERS reported on Tuesday (2/21), Massarotti – who co-hosts the show with Mike Felger – on Monday (2/20) apologized for his comments. You can see TALKERS coverage of that here.

Industry News

Edison Research Releases Black Podcast Listener Report 2.0

According to the Black Podcast Listener Report 2.0 from Edison Research with SXM Media and Mindshare USA, 43% of the Black 18+ population in the U.S. has listened to a podcast in the last month. Edison says that percentage is larger than the percentage of the overall 18+ population that reports listening to a podcast in the last month, which is 38%. Other findings of note from the study include: 1) Black women podcast listeners are more likely to be monthly listeners and Black men podcast listeners are more likely to be weekly listeners: Among Black monthly podcast listeners, 55% are women, but among Black weekly podcast listeners 52% are men; 2) Many Black monthly podcast listeners have begun listening to podcasts recently: 48% have been listening to podcasts less than a year; 27% have been listening less than six months; 3) 34% of Black monthly podcast listeners have stopped listening to a podcast they used to listen to regularly, but creators can address some of the reasons why: 24% of those who stopped listening said it was because the show stopped producing new episodes, 20% said they forgot about the show between seasons, 12% said the host offended them; and 4) Black weekly podcast listeners are more likely to engage with podcast advertisers than the overall U.S. weekly podcast listener: After hearing an ad on a podcast they regularly listen to, 61% of Black weekly podcast listeners (compared with 49% of U.S. weekly podcast listeners) recommended a product to a friend or family member; 68% of Black weekly podcast listeners (compared with 63% of U.S. weekly podcast listeners) gathered more information about a company or product; 52% of Black weekly podcast listeners (compared with 44% of U.S. weekly podcast listeners) purchased a product or service. Find out more about the report here.

Industry News

GOP Hopefuls Visit WHO, Des Moines

The presidential quadrennial historically provides talk media hosts with a bonanza of content – especially for those in early caucus and primary states such as Iowa and New Hampshire who get to actually have the stars of politics stop by in person or call in as guests. Pictured here is WHO, Des Moines afternoon drive talk host Simon Conway (right) with former South Carolina Governor and former UN Ambassador Nikki Haley (left) during her recent visit to Iowa as her bid for the ’24 GOP presidential nomination begins. Conway tells TALKERS, “You can always tell when presidential season is truly up and running by exactly which candidates and potential candidates are showing up on WHO Radio’s ‘Simon Conway Show!’” Conway says that in addition to Haley, former Vice President Mike Pence and U.S. Senator Tim Scott (R-SC) appeared in studio and he expects former President Donald Trump to appear this week.

Industry News

WWO: New Data Shows Sports Listeners More Engaged

In a new blog post from the Cumulus Media | Westwood One Audio Active Group reveals data from new studies of the AM/FM radio audience for play-by-play sports. Westwood One says, “Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.” Highlights of the analysis include: 1) NCAA Basketball AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and are younger than the average American; 2) The NCAA March Madness AM/FM radio audience is highly engaged with sports: MRI Simmons finds NCAA March Madness AM/FM radio listeners attend many sporting events, seek out sports information on their phones, and are likely to play fantasy sports. The high levels of engagement translate into greater advertising effectiveness; and 3) NCAA March Madness AM/FM radio listeners are likely to make purchases across key consumer categories: AM/FM radio delivers consumers who are likely to buy a new or used vehicle, switch insurance providers, move residence, and refinance their mortgage. See the complete study results here.

Industry News

KBLA, Los Angeles Talk Host Areva Martin Wins Anthem Award

Areva Martin – host of the afternoon drive “Areva Martin in Real Time” on KBLA, Los Angeles – is honored with the Silver Award in the 2nd Annual Anthem Awards for her podcast “The Special Report – Spotlighting Racial Disparities and Social Inequities in America” in the Diversity, Equity, & Inclusion Social Media Content, Campaign or Channel category. The Anthem Awards were launched in 2021 by The Webby Awards to recognize social impact work across the globe. A noted civil rights attorney, Martin is also president and CEO of Special Needs Network, Inc, a nonprofit organization that responds to the crisis of autism and other developmental disabilities in underserved communities. She says, “Giving birth should be safe and joyous for everyone, but Black women are more than three times likely to die from childbirth than white women. We are thrilled to have our episode on ‘Black Maternal Health’ win Silver in competition of the 2nd Annual Anthem Awards. ‘The Special Report’ production team has spent countless hours producing powerful programming that spotlights social injustice in America to encourage social and systemic change. Every day at the Special Needs Network in Los Angeles, we live the values of diversity, equity and inclusion. This award recognizes our work.”

Industry News

Curt Schilling Joins Outkick for Baseball Show

Former MLB pitcher Curt Schilling is joining Clay TravisOutKick to host a twice-weekly baseball video podcast that will debut on Friday (2/24). Outkick says “The Curt Schilling Baseball Show” will feature Schilling’s vast baseball knowledge, expert analysis, and unvarnished opinions on the most-talked-about issues and stories in the game. Clay Travis comments, “Curt Schilling is one of the best baseball analysts in the country. His hall-of-fame career and love for the game are evident to anyone who has ever followed him. OutKick is and will always be the strongest proponent for smart, original, funny and authentic voices in all of sports. He’s a perfect fit for the brand and I’m thrilled to welcome him to our team.” Outkick also reports that its January 2023 digital performance, where the platform saw 311% growth year-over-year in unique visitors, marked the most growth over 2021 among its competitive set. In the fourth quarter of 2022, the platform attracted 9.1 million multi-platform average unique visitors, up 235% from the fourth quarter of the prior year, according to Comscore.

Industry News

SiriusXM Names Gail Berger SVP/GM of Automotive Partnerships

SiriusXM promotes Gail Berger to SVP and general manager of automotive partnerships, taking over for the retiring Rodney Pickett. SiriusXM chief commercial officer Joe Verbrugge says, “Gail is a proven leader with extensive relationships and experience in the automotive community and whose programs have delivered significant, positive results for our organization. We are excited for Gail to lead our automotive teams and to continue to drive growth of SiriusXM’s dominant in-car presence.” Berger comments, “SiriusXM’s strong and deep relationships with every major automaker and tens of thousands of dealers and remarketing organizations across the United States are a testament to our team’s talent and capability. I am excited to step into this leadership position and continue to grow our business and deliver the best customer experiences in the vehicle.”

Industry News

Beasley Launches Cooper and Anthony Show in Three Markets

Beasley Media Group is producing a new program hosted by developmental psychologist Dr. Cooper Lawrence and radio personality Anthony Michaels that will air in evenings (7:00 pm to 12:00 midnight) on WRXK-FM, Fort Myers; WPBB-FM, Tampa; and KXTE-FM, Las Vegas. Beasley says that “Cooper and Anthony” is a “new conversational talk show, geared towards men, that will focus on sex, relationships and advice!” The duo has worked together since 2006, including a formerly syndicated radio show and a podcast. Beasley Media Group chief content officer Justin Chase says, “As someone who grew up listening to fun and edgy night shows like ‘Loveline’ and others, I’m very excited to launch the ‘Cooper & Anthony’ show on three of our great rock brands. They will most certainly make radio a lot more interesting at night in Fort Myers, Tampa and Vegas.” Cooper states, “This is the show I got into radio to do. I’ve been waiting for the right team with the same vision. We found it with the amazing folks at Beasley. Anthony and I can’t wait to share this show with our listening family, because it’s all about them!”

Industry News

Rita Cosby Joins WABC, New York PM Drive Hour

Red Apple Media says station personality Rita Cosby is joining owner John Catsimatidis for the daily 5:00 pm to 6:00 pm hour on 77 WABC Radio that is now called “Cats & Cosby.” Cosby, who hosts her eponymous show on WABC and the Red Apple Media Network from 10:00 pm to 12:00 midnight, will also occasionally join Catsimatidis on his nationally syndicated Sunday morning program, “The Cats Roundtable.” Catsimatidis says, “I’ve known Rita Cosby for many years and have always deeply admired her incredible journalistic skills. She knows how to ask the right questions so that we can find and reveal the truth on every story. She’s a tremendous broadcaster and I’m delighted she is joining me.” Cosby comments, “I’m beyond thrilled to be working with iconic John Catsimatidis, one of the most accomplished and dynamic business leaders in America. This fast-paced show will look at all sides of the stories that have great impact on New Yorkers, our country, and the world. It’s a journalist’s dream to join John and his great team.”

Industry News

WTOP-FM, Washington Announces Changes to News Wheel

Hubbard Broadcasting’s all-news WTOP-FM, Washington is making changes to its on-air clock and director of news and programming Julia Ziegler has posted a memo to the station’s website to make listeners aware. Starting Monday, Feb. 27, WTOP will sound a bit different on air. She says, “For years, WTOP listeners have been used to hearing our sports reports at :15 and :45 and money/business news at :25 and :55 past each hour. Starting next Monday, our sports reports will begin airing at :25 and :55 and our money/business reports will move to :10 and :40 past each hour. We will also be reducing the number of commercial breaks listeners hear each hour and increasing the amount of news we deliver at the same time. These changes allow us to provide our listeners with longer, uninterrupted news segments, which we believe offer a better listening experience overall.” Ziegler adds they are tweaking how they approach news content. “WTOP will always be the place you can turn to when news is breaking, but we realize news consumers want more than that — not just from WTOP but from the news industry as a whole. So, it is our commitment to balance out those serious news stories we deliver each day with news about the good things going on in the D.C. region, too. Stories that make you smile; stories that inspire hope; and stories that make you laugh or are just cool. We’re also committed to providing you with stories that can help you, your kids, your finances and your health, too.”

Industry News

Nashville Post: How Outkick Reshaped Nashville Sports Talk

Michael Gallagher of the Nashville Post writes about the sports talk trio of Jonathan Hutton, Chad Withrow and Paul Kuharsky – known as “Midday 180” while working at Cumulus Media’s sports talk WGFX-FM – their ultimate decision to join Clay TravisOutkick and the effect that had on the Nashville sports talk scene. Hutton says of their decision in 2021 to go with Outkick, “The timing was perfect, but we also had a chance to grow what we were already doing. We didn’t have to leave Nashville. We own our intellectual property; you don’t have that with radio companies. We’re able to form our own show company, so to speak, and we’re part of the much larger grand scheme of Clay’s vision.” Gallagher’s piece looks at the digital frontier the trio began exploring with Outkick and chronicles their return to the Nashville airwaves. Read his complete story here.

Industry News

Edison: SXM Podcast Network Tops Based on Reach

Edison Research’s latest ranking of the Top Podcast Networks in the U.S. based on total network reach for Q3-Q4 2022 among weekly podcast listeners age 13+ is released and SiriusXM Podcast Network (formerly SXM Media), Spotify, and iHeartRadio take the top three spots, respectively. This ranker – measuring reach as a percentage of the weekly podcasting audience – is based on total audience reach from Edison Podcast Metrics, and Edison says the Q3-Q4 ranker includes increased sample size implemented last year and is based on surveys of 10,579 weekly podcast listeners age 13+. The rest of the top 10 are: 4) Wondery/Audible/Amazon Music, 5) Audioboom, 6) The New York Times, 7) NPR, 8)Audacy, 9) Acast Creator Network, and 10) Cumulus Podcast Network.

Industry News

Beasley Sports Talkers Partner with Soccer Clubs

Beasley Media Group sports talk stations announce partnerships with Major League Soccer clubs. First, WBZ-FM, Boston “98.5 The Sports Hub” and the New England Revolution extend their partnership to make “98.5 The Sports Hub” the flagship home of the Revolution for years to come. Longtime Revolution play-by-play voice Brad Feldman returns to the call alongside former Revolution and U.S. Men’s National Team forward Charlie Davies. Additionally, “98.5 The Sports Hub” will introduce “The Soccer Show” – a weekly one-hour program to air on Saturday mornings from 6:00 am to – 7:00 am. In Philadelphia, Beasley’s WPEN-FM “97.5 The Fanatic” announces a new partnership with the Philadelphia Union to serve as the club’s official radio broadcast partner. Primary hosts of Union match broadcasts will be Dave Leno and Sheanon Williams.

Industry News

WPEN-FM, Philadelphia’s John Kincade Holding “Open House”

“The John Kincade Show” at Beasley Media Group sports talk WPEN-FM, Philadelphia’s “97.5 The Fanatic” is hosting Open House Week in which listeners are invited to join them in person at the Beasley Media Group performance studio in Philadelphia. Show hosts John Kincade, Bob Cooney and Pat Egan have been soliciting listeners via the station’s website to reserve spots to be in-studio today through Friday (2/24). Kincade says, “More than any show in Philly sports radio, we have always been interested in getting out and interacting with our listeners. This is a great way for us to welcome our listeners behind the scenes at our brand-new performance studio to get even better connected with the show.” Special guests scheduled to join the show include Philadelphia Union coach Jim Curtin, Sixers radio announcer Tom McGinnis, Sixers TV announcer Kate Scott, former Phillies players Tommy Greene and Mickey Morandini, Flyers radio broadcasters Tim Saunders and Steve Coates, Zach Berman from The Athletic, and ESPN’s Adam Schefter.

Industry News

White Sox Pitcher Threatens Audacy’s “670 The Score”

In a story being reported by numerous sources, including by FOX News here, Chicago White Sox pitcher Mike Clevinger – who is being investigated by Major League Baseball after allegations of domestic abuse – is threatening legal action against Audacy’s sports talk WSCR, Chicago “670 The Score” after his accuser appeared on the “Parkins & Spiegel” show. Olivia Finestead is the mother of Clevinger’s 10-month-old who went on the radio show to discuss the allegations against Clevinger, a move he called “really trashy of them. That was some lowlife material right there.” He was also quoted saying, “My lawyers are paying attention. My lawyers are getting in contact with them, and they probably already sent a cease-and-desist for defamation. So [they] just got themselves involved in this, too, so good for them.”

Industry News

The Weekend’s Top News/Talk Media Stories

President Joe Biden’s trip to Europe and his surprise visit to Ukraine; China’s top diplomat visits Russia; the rumors that CNN’s Don Lemon is in hot water with network brass in the wake of his calling GOP presidential candidate Nikki Haley “past her prime”; the 2024 presidential contest; former President Jimmy Carter enters hospice; the aftermath of the toxic train wreck affecting residents of East Palestine, Ohio; the ongoing search and recovery after the earthquake that hit Turkey and Syria; the deadly shootings at a Mardis Gras parade in New Orleans and in rural Mississippi; and actor-comedian Richard Belzer dies at 78 were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

BFoA Renames Lifetime Achievement Award in Honor of Ed McLaughlin

The Broadcasters Foundation of America announces the renaming of its annual Lifetime Achievement Award to the Edward F. McLaughlin Lifetime Achievement Award, in honor of the iconic broadcaster, who passed away in 2018. The Edward F. McLaughlin Lifetime Achievement Award recognizes an individual who has made invaluable contributions to the television and radio industries. As previously announced, this year’s award will be presented to Richard Wiley during the Golden Mike Award gala on Monday, March 6, at the Plaza Hotel in New York City. McLaughlin — a former ABC Radio Networks president — is widely recognized for syndicating talk host Rush Limbaugh, a move considered instrumental in the evolution of the modern news/talk radio format. McLaughlin was a longtime supporter of the Broadcasters Foundation and its mission to provide aid to people in radio and television who are in acute need. He served as the Foundation’s chairman for many years and held the title of chairman emeritus when he passed away in 2018. BFoA chairman Scott Herman says, “Ed was known as a leader and innovator. He recognized talent and daringly pushed forth new ideas that propelled network and AM radio forward. It’s fitting that the Lifetime Award be named in his honor.”

Industry News

Falun Gong Reaches Out to American Talk Media Hosts for Support

The spiritual movement called Falun Gong (also referred to as Falun Dafa) has become very popular in China encompassing many of the meditation, health and philosophical tenets of Buddhism and other ancient Eastern religions. After its public introduction in 1992, Falun Gong spread peacefully throughout China until 1999, at which point the Communist government began to see it as a threat to its supreme authority and began persecuting its practitioners. In a short amount of time, it became the most popular form of qigong in China. Various government surveys and media reports placed the number of people practicing between 70 and 100 million by 1998. Thousands of people could be seen practicing Falun Gong exercises outdoors in parks in China’s large cities as well as cities around the world, including the U.S. Before the persecution started, Falun Gong had become an integral part of Chinese society. By the time the Chinese Communist Party (CCP) turned against Falun Gong in 1999, there were 100 million Falun Gong practitioners. The CCP’s persecution of Falun Gong is a comprehensive nation-wide effort that encompasses many different forms of cruelty and inhumanity. Torture, murder, brainwashing, imprisonment, rape, forced labor, propaganda, slander, robbery, and economic deprivation form the foundation of the campaign. The harvesting of organs from living Falun Gong practitioners for transplant sale has taken the persecution to a whole new level. TALKERS magazine is in communication with the New York City-based Falun Dafa Information Center which reports the following message to our readers: The fact that the CCP is enacting these crimes in the world today creates a series of questions. If China is willing to do this to a harmless and innocent group of its own citizens, what wouldn’t it do to the rest of the world if it felt that it had the power and incentive to do so? Would it violate the human rights of other nation’s citizens, invade a neighboring country, or try something worse? Do we each have a responsibility to stand up for innocent victims who are being tortured and slaughtered by their own government? If your neighbor was not bothering you but they were slaughtering their family members what would your responsibility be? Given the truth of this situation, what is your responsibility?  TALKERS encourages the talk media community to make contact with Levi Browde, executive director of the Falun Dafa Information Center to arrange interviews with him and other experts to raise consciousness among Americans to this dire human rights threat as well as other detailed insights into tenuous U.S.-China relations. He can be reached via email at levib@faluninfo.net.

Above: Falun Gong practitioner arrested at Tiananmen Square

Industry News

Howard Simon to Retire from WGR, Buffalo

Sports talk WGR, Buffalo announces that its longtime morning drive host Howard Simon is retiring from his position with the station on March 3, after a radio career of more than 33 years. After attending college in Buffalo, Simon launched his radio career in 1989 on WJJL, Niagara Falls. He eventually left to work in Toledo, Ohio but returned to Western New York and has spent the last 18 years with Jeremy White as his co-host in mornings on Audacy’s WGR. Simon says, “I’ve been very lucky to have worked alongside some wonderful people at WJJL, WBEN, Empire Sports Network and finally at WGR. I wish I could list everyone by name, but that isn’t possible. Let me just say, thank you. Thank you, thank you, thank you to my many co-workers over the years. I’ve made some great, lifelong friendships, while getting a chance to do something I truly loved. I would like to mention my co-host for the last 18 years at WGR, Jeremy White. That is the longest I worked with anyone by far! Jeremy is super talented, extremely creative, and has a great feel for what topics will be of most interest to our listening audience.”

Industry News

KTRH, Houston Names Skip Richter “Garden Line” Host

iHeartMedia Houston announces that Skip Richter will be the new host of “Garden Line” on “Newstalk 740” KTRH, effective February 25. The program airs on Saturdays and Sundays from 6:00 am to 10:00 am. Richter assumes the role held by longtime host Randy Lemmon, who passed away earlier this year. Richter has served as the National Gardening Association’s regional horticulturist for the Southeastern U.S. and is a contributing editor to Texas Gardener magazine. iHeartMedia Houston director of AM programming Bryan Erickson comments, “We’re all still reeling from the sudden loss of Randy. This was a difficult search and we feel fortunate to have found Skip. Not only is he one of the most qualified horticulturists in Texas, he has the perfect ‘down home’ demeanor when it comes to helping listeners with their gardening issues.” Richter states, “I’m excited to be hosting ‘Garden Line’ and helping listeners have more bountiful gardens and beautiful landscapes! Randy was an old friend going back to college when we lived in the same dorm. We will all miss him, and I consider it an honor to carry on the ‘Garden Line’ tradition.”

Industry News

iHeartMedia Unveils New Season of “How to Citizen with Baratunde”

A new season of “How to Citizen with Baratunde” is set to launch on the iHeartPodcasts Network. Baratunde Thurston is executive producer and host of PBS’s “America Outdoors with Baratunde.” This podcast series is described as the program “for people tired of tuning in to bad news and looking for new and better ways to ‘citizen’ – as a verb. Through meaningful conversations and insightful moments, Baratunde shows listeners how to wield their collective power to make the world a better place.” iHeartMedia says, “This season, Baratunde focuses on how to create a culture of democracy in communities, workplaces, homes and within the listener themselves. Guests will include adrienne maree brown, Priya Parker, NBA legend Steve Kerr and more.”

Industry News

Erick Erickson Inks Extension with CMG’s “95.5 WSB”

Talk radio host Erick Erickson and Cox Media Group announce that Erickson will continue hosting his popular show for three more years from 12:00 noon to 3:00 pm on WSB-AM/WSBB-FM, Atlanta “95.5 WSB.” His program is also heard on CMG news/talk stations WDBO, Orlando; WGAU, Athens, Georgia; KRMG-FM, Tulsa; WOKV-FM, Jacksonville, and WHIO-AM/FM, Dayton. WSB director of branding and programming Ken Charles says, “For more than a decade, Erick has done a great job of entertaining and informing the WSB audience about the biggest news stories of the day. I’m proud we’ll continue our partnership for another three years, and I’m excited about what new things we can create moving forward. The best is yet to come!” Erickson says, “‘95.5 WSB’ is not just home, it’s the gold standard of talk radio, with incredible leadership from Ken Charles and Jaleigh Long. I fell into the role by accident 12 years ago. It’s not just the longest job I’ve had, it’s three hours of joy every day working with the best people in radio. I simply cannot imagine doing anything else anywhere else with any team other than the hard-working talent at ‘95.5 WSB.’”

Industry News

Gow Media to Launch “The Sports Kings”

Gow Media will launch the new show “The Sports Kings” on the SportsMap Radio Network on February 20 in the 4:00 pm to 6:00 pm ET daypart. The program is hosted by sports talk pro Gene Thompson, a.k.a. Mean Gene. Gow Media CEO David Gow states, “We are thrilled to add Gene Thompson to our impressive roster of talent. ‘The Sports Kings’ are committed to producing two of the most informative, fast moving, and energetic hours in all of sports radio. I know our audience and affiliates will be excited about the show!” Thompson comments, “The Sports Kings are ecstatic to join Gow Media and the SportsMap Radio Network. We look forward to providing our listeners with an informational, entertaining and engaging show.”