Industry News

CROSSOVER HITS!

im

Noted humorist and political commentator Bill Maher (above, left) is a longtime acquaintance and guest of WPHT, Philadelphia midday legend Dom Giordano (right). The two independent thinkers pictured here represent a large swath of the ever-evolving political spectrum. Giordano tells TALKERS, “Bill Maher has been a steady guest of mine over the last several years, particularly on issues like cancel culture. In the course of my recent interview with him on his appearance at The Met in Philadelphia (6/3), I told him that Roe, my wife, and I would be attending his show. He invited us backstage and we talked talk radio, the writers’ strike and his audience including a lot more conservatives.”

Industry News

KIDO, Boise Adds CT & BS, Clears Hannity Live

Townsquare Media’s KIDO, Boise “Talk Radio 107.5 FM & 580 AM” announces the addition of Premiere Networks’ “The Clay Travis & Buck Sexton Show” to its program lineup in the 10:00 am to 1:00 pm daypart. At the same time, the station moves Premiere’s “The Sean Hannityim Show” to a live clearance from 1:00 pm to 4:00 pm. KIDO brand manager Kevin Miller states, “In the world that we live in today, with the possibilities of world war and an upcoming presidential election, the addition of Clay and Buck along with Sean Hannity live will allow Idahoans to hear the news and talk about it as it happens. It’s great having all three talented hosts with Idaho connections and values in the Treasure Valley.”

Industry News

WFLI, Chattanooga Flips to News/Talk

Tri-State Radio’s WFLI-AM/W262DQ launches a news/talk/sports format, flipping back to spoken-word from the classic hits format it’s been airing. The station’s lineup includes a simulcast of WTVC-TV’s “Good Morning Chattanooga” from 4:30 am to 7:00 am, followed by the syndicated “Rick & Bubba” show from 7:00 am to 10:00 am. Real estate expert Del Walmsleyim hosts “Lifestyles Unlimited” from 10:00 am to 12:00 noon, followed by Premiere Networks’ “The Clay Travis and Buck Sexton Show” from 12:00 noon to 3:00 pm, “The Sean Hannity Show” from 3:00 pm to 7:00 pm and Outkick’s “Hot Mic” with Chad Withrow and Jonathan Hutton from 7:00 pm to 10:00 pm. Tri-State Radio president Evan Stone says, “We felt like there was a void for more regional and local news, talk and sports – that was the motivation behind putting this lineup together. The ability to add the two biggest shows in conservative talk in Hannity and Clay and Buck was a no-brainer. It’s hard to find a bigger name in news talk than Sean Hannity and Clay Travis with his connection to the state of Tennessee… aligns us very well for success. Throughout the day we’ll feature local and regional newscasts and sportscasts every hour.”

Industry News

Three Arrested After WILK-AM/FM Break-In

PAHomePage reports three people have been arrested and charged with breaking into Audacy’s news/talk WILK-AM/FM, Wilkes-Barre on May 27. The report indicates Christian MacDowell,im 47, James Norman Swank, 35, and Elizabeth Ann Caruso, 35, have been charged with burglary. The report goes on to note that Caruso and Swank admitted being at the station but denied stealing anything. While MacDowell admitted breaking into the station and stealing two demolition bags, sanitary wipes, and a fire extinguisher. They’ve each been released on $25,000 unsecured bail. Read the story here.

Industry News

TALKERS 2023: Video of “Programming News/Talk Radio in the Digital Era – Part 1” Posted

During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2im at Hofstra University will be posted, beginning today with the panel discussion “Programming News/Talk Radio in the Digital Era – Part 1.”  The session, sponsored by Premiere Networks, is introduced by Larry O’ Connor, morning host at WMAL, Washington, DC and moderated by Mike McVay (pictured at right), CEO of McVay Media Consulting.  Panelists (pictured below from left to right) include Joe Thomas, program director/host, WCHV, Charlottesville, VA; Eric Stanger, SVP operations, Sean Hannity Show/Premiere Networks; Brett Winterble, host, WBT, Charlotte; Kevin DeLany, VP news & talk programming, Westwood One; and Tom Cuddy, program director, WOR, New York. (Note: Matt Meany, program director, WABC, New York who was originally scheduled to appear on this panel switched to the “Programming News/Talk Radio in the Digital Era – Part 2” session which will be posted tomorrow.) See the video of this session here

im

im

Industry News

Cumulus-Signal Hill Report: YouTube #1 Podcast Platform

Cumulus Media, in partnership with Signal Hill Insights, release their “Podcast Download – Spring 2023 Report,” that studies the podcast audience. Cumulus says this 10th edition of the study that examines weekly podcast consumers is part of its commitment to share insights and research findings with the podcast community. The study concludes that podcast consumersim have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president, Westwood One Suzanne Grimes states, “Throughout our long-running ‘Podcast Download Report’ series, we have seen the steady growth of YouTube as a podcast destination and now as a gateway to podcast discovery. While the dominance of YouTube as a platform is exciting and important as we continue to launch our Cumulus Podcast Network shows on YouTube, at the end of the day, content trumps the platform, and our strategy is to focus on podcasts that retain the audience regardless of platform.”

Industry News

TALKERS 2023 Lives Up to High Expectations

For 10 exciting hours on Friday, June 2, Hofstra University in Hempstead, New York became the center of the talk media universe as some 250 professional broadcasters and dedicated students of communications gathered to hear more than 60 speakers in addition to networking with each other at TALKERS 2023. It was the 26th annual installment of the talk show field’s longest running and most important national conference. Speakers included such luminaries as WABC, New York/Red Apple Media CEO, John CatsimatidisNewsmax Media CEO, 

im

 

Christopher RuddyConnoisseur Media CEO, Jeff Warshaw; KBLA Talk 1580, Los Angeles CEO (and Freedom of Speech Award recipient) Tavis SmileySound Mind, LLC CEO (and Lifetime Achievement Award recipient) Kraig T. Kitchin; and WDUN, Gainesville, GA talk show host (and Woman of the Year recipient) Martha Zoller. There was a special, exclusive video appearance by iHeartMedia CEO Bob Pittman. The iconic conference included panel discussions addressing such topics as programming news/talk and sports talk radio, podcasting, generating revenue, artificial intelligence in broadcasting, navigating a talk show hosting career, AM radio and automobiles, the challenges facing the ratings process, and the future of technology and media. Speakers included major talk show hosts, program directors, brand managers, agents, syndicators and radio station owners. Look for extensive stories and photos from the conference in TALKERS over the next days and weeks including full video coverage of every speech, panel and presentation. All of us at TALKERS are grateful to the talk media industry for making TALKERS 2023 a tremendous success!

Industry News

Flaherty and Borselle Rise at WBZ-AM, Boston

iHeartMedia all-news WBZ-AM, Boston announces that Bill Flaherty is being promoted to director of programming and operations and Jay Borselle rises to news director, effective July 1. Flaherty takes over for Rob Sanchez – current program director and vice president of news, talkim and sports – who will transition into an innovation-focused consultant role at the end of June. iHeartMedia Boston SVP of programming Dylan Sprague comments, “Rob’s imvision has helped guide ‘WBZ NewsRadio’ towards becoming a digitally focused news organization. I’m glad that he will continue to be a part of our organization as he moves into the next part of his career.” Sprague adds, “Bill’s experience paired with his shared vision of the future makes him the obvious choice to succeed Rob as programim director. Jay is a consummate professional with a strong connection to the community, and we are thrilled to have him to lead our newsroom. I couldn’t be more excited about where ‘WBZ NewsRadio’ is headed with Bill and Jay at the helm.” Flaherty states, “I am excited to work with the best news staff in the business as we keep finding ways to make innovative changes to live local news. WBZ NewsRadio is combining its strong signal with an impactful social media presence to bring news and storytelling to people of all ages,” said Bill Flaherty.

Industry Views

Pending Business: The Spoken-Word Advantage

By Steve Lapa
Lapcom Communications Corp
President

imI’m sorry.

Please accept my apologies for NOT believing radio, AM radio, news/talk radio is dead. Just ask most of the panelists at last Friday’s TALKERS 2023 convention.

For sure, the news/talk AM radio sector is navigating the choppy waters of change, like it or not. The microsecond breaking newsflash so currently common in our digital world has forever changed the basic pillars of the AM radio news/talk world: programming, audience engagement, sales, and tech. Change and adapt we must. To paraphrase Charles Darwin, “Survival belongs to those who adapt to change, forget about being fit.”

Surprising as it may seem, the five local owner-operators who joined me for our “Generating Sales in the Digital World” panel all agreed on one thing: commitment to their local community. And where there’s a local sound, there is a local sale. Just look at how local owner-operators are growing their AM news/talk operations to win more sales every day. Todd Starnes’ KWAM, Memphis is expanding its local news department, while trendy players like Vice Media and Buzzfeed shut down news efforts. From the Hudson Valley and Albany in New York state to Santa Cruz, California, local owner operators are on calls personally driving local sales. The tech friendly media kit at KTBB, Tyler, Texas tells the story of “The Spoken-Word Advantage.”

These entrepreneurs are fearless when it comes to competing with large group-owned properties that may be better positioned to win national dollars delivering scale local owner-operators can’t match. But wait, they are all proving there is more than one way to win business. While some large-scale group operators struggle with the perils of stock market delisting, 80% of my local owner-operator panelists feel confident 2023 will be bigger and better than 2022. How about you? Is there an air of pride and confidence on your sales team that 2023 will close ahead of last year?

When it comes to the digital race, the truth is many local owner-operators are still learning the best way to compete. Local ad budgets are quickly shifting to incorporate more and more digital, mobile, and streaming initiatives. To a large extent, sellers follow the path of least resistance to the ad money as local managers try to project where the ad money is going. The message last week at the TALKERS 2023 convention was the local news/talk radio business is alive and well and still growing, with an understanding to adapt to change is to survive. 

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Civic Media Launches News/Talk Format on Three More Wisconsin Stations

Civic Media announces the addition of three Wisconsin radio stations to its network of news/talk/sports outlets. The company calls itself “a network of 18 radio stations across Wisconsin in 12 distinct news/talk media markets.” The new stations – WLCX-AM, Eau Claireim “The Eagle”; WCFW-HD2, Chippewa Falls/W228EP, Eau Claire “93.5 The Tap”; and WRJN-AM/W260CV, Racine – are carrying the Civic Media talk show lineup that includes “As Goes Wisconsin” with Kristin Brey; “The Todd Allbaugh Show”; “Matt Flynn-Direct”; “The Devil’s Advocates” with Crute and Dom; and more. The early morning shows across the network are local, with “UpNorthNews Radio” with Pat Kreitlow airing on WLCX and WCFW, and “The Lou Rugani Show” airing on WRJN.

Industry News

Fred Toucher Returns to “98.5 The Sports Hub” and Reveals Detox Stint

Morning drive personality Fred Toucher was back on the air on Friday (6/2) on Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” after missing the first four days of the week and told his listeners that he checked himself into a detox facility on May 28 to deal with his alcohol issues. CBS News Boston reports that Toucher explained on air, “I was voluntarilyim locking myself up so I wouldn’t drink anymore, so I knew I wouldn’t drink. That’s how I felt like, I was like, all right, I’ve lost control, I’ve lost control of alcohol, I’ve lost control, I’m not thinking like me, I need to make sure that I’m in a position where I do not have the opportunity to drink. Was it fun? It was the worst five days of my entire life.” Toucher says he intends to continue the outpatient therapy treatments. “The setup I have right now is by far the most gnarly setup I’ve had. I’m talking about like four hours a day of intense therapy for alcohol and intense therapy for anxiety… Got out yesterday morning and immediately went to an outpatient facility, then went to a therapist. Right after the show today, I’m going back to that outpatient facility. So, I’m taking this recovery very, very seriously.” Read the CBS News story here.

Industry News

Top News/Talk Media Stories Over the Weekend

The 2024 presidential race and the expected entrance of Mike Pence and Chris Christie into the GOP primary race; the near collision of Chinese and U.S. warships in the Taiwan Strait; President Joe Biden’s fitness for office after his latest fall; the crash of a private plane in Virginia that prompted U.S. jet fighters to intercept it after it violated restricted DC airspace; LGBTQ activism and the blowback against Anheuser-Busch over the Bud Light-Dylan Mulvaney promotion; the expected release of a “mixed reality” headset at Apple’s Worldwide Developers Conference this week; and the deadly Indian train wreck were some of the most-talked-about stories in news/talk media this weekend, according to ongoing research from TALKERS magazine.

Industry News

The 2023 Heavy Hundred to Be Published on June 14

The TALKERS magazine editorial board announces that the 2023 edition of its annual feature the 100 Most Important Radio Talk Show Hosts in America – also known as the Heavy Hundred – will be published on Wednesday, June 14. This annual ranking of talk radio hosts is undertaken by TALKERS editors, with inputim from industry leaders, and is based on a combination of hard and soft factors including courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. Candidates for the Heavy Hundred must be working a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at the time of publication. TALKERS magazine executive editor Kevin Casey says, “This feature remains one of the most challenging undertakings for the editors. There are so many quality talk radio hosts working at stations in major markets all the way down to the smallest outlets serving intimate communities. Winnowing that field to the ‘100 most important’ is very difficult, but it is a challenge we take very seriously. We’re excited to publish this year’s Heavy Hundred and to congratulate those fine hosts who’ve made the list.”

Industry News

FOX News Channel’s New Weekend Program Lineup

FOX News Channel debuts a new weekend primetime lineup tomorrow (6/3). “The Big Saturday/Sunday Show” becomes “The Big Weekend Show,” airing at 7:00 pm ET on Saturdays and Sundays while “FOX News Saturday Night” will premiere at 10:00 pm ET. Additionally, “The Next Revolution” will end its Sunday 9:00 pmim ET run as Steve Hilton steps back from hosting a weekly show to focus on his new California non-partisan policy organization launching next week. Hilton will remain a contributor across all FOX News Media platforms while Trey Gowdy’s “Sunday Night in America” will move to 9:00 pm slot. SVP Megan Albano says, “We are excited to launch a new dynamic weekend lineup that will further solidify our position as the number one cable news network for more than two decades. We thank Steve Hilton for his show’s contributions and look forward to continuing to feature his valuable insights across our daytime and primetime programming.”

Industry News

Major Travel Company, Collette, Forging Win-Win Partnerships with Talk Radio – Entering Deals at TALKERS 2023

When executed properly, the marriage of a popular talk show host and a good tour booking company can prove lucrative for both parties and provide listeners with unforgettable travel experiences. The travel industry’s longest running tour planner is doing just that. Collette, the oldest tour operator in North America (established in 1918), is bullish on talk radio and is proactively seeking partnerships in organizing host-led guided listenerim tours that provide a significant revenue stream for stations (or syndicators) as well as world-wide free travel for their top personalities. Collette is planning a major presence at TALKERS 2023 tomorrow (6/2) at the 26th annual sold-out installment of the talk media industry conference at Hofstra University on Long Island. Jim Edwards, VP, US affinity development (jedwards@collette.com) and Paul Holly, marketing manager (pholly@collette.com) for Collette will be in attendance at the conference to discuss potential partnerships with broadcasters interested in exploring this opportunity as well as the world. Check out their website at www.collette.com

Industry News

Audacy Announces Technical Operations Changes

Audacy promotes Clay Walker to vice president of content operations in which he’ll oversee a newly created content operations department. Audacy says Walker is now “responsible for content operations across the company to ensure innovation, standardization, and delivery of a premium product at the local, regional andim national levels.” The company adds that the content operations department is also responsible for developing the requirements and business objectives that drive the short and long-term goals and funding for content creation, curation, and operational systems. Walker has been serving the company as director of programming and imoperations for Audacy Greensboro. At the same time, Audacy says SVP of technical operations John Kennedy will oversee a refocused broadcast engineering function. The company says Kennedy “will manage and maintain Audacy’s acquisition, distribution and production equipment and solutions at the local, regional, and national levels, including Audacy’s network operations center. Audacy EVP head of programming Jeff Sottolano comments, “Clay has already proven himself to be an adept and innovative thinker as it relates to the evolution of our content production and distribution systems. I am excited to see him and John partner more closely with our central, regional and local content and technical operations teams.”

Industry News

Status of WBZ-FM, Boston’s Fred Toucher Unknown

On Wednesday’s program, WBZ-FM, Boston “98.5 The Sports Hub” morning drive host Rich Shertenlieb spoke about the absence of co-host Fred Toucher on this week’s programs after Toucher’s concerning social media posts last weekend. Those posts have since been deleted but they made references to wishing to die. Shertenlieb told listeners that their desire to know what’s going on with Toucher is understandable but that hisim hands are tied as anything he could say has to be approved by management. The Boston Globe reports that Shertenlieb said, “The last time he was out for an extended period, I gave an update and was gently asked for a lot of different reasons that any statement regarding him has to be approved by management. There have been statements that have been submitted, some have been approved, some haven’t been. It just turns into asking, ‘What can I say? What can I say?’ Listen, no one wants to be in this position. Fred doesn’t want to be in this position, the station doesn’t want to be in this position, I certainly don’t want to be in this position, but as of now, all I’ve been approved to tell you, because you’re such great listeners and we love you, is that he’s not here today, I’m not sure exactly when he’ll be back, but I’ve been a friend of Fred’s for years and I hope the best for him.” Read the Boston Globe story here.

Industry News

SiriusXM and Edison Research Unveil Gen Z Podcast Report

SXM Media and Edison Research release the “Gen Z Podcast Listener Report,” a new joint study revealing trending data on the consumption and purchasing habits of U.S.-based listeners aged 13-24. Some key insights from the report include: 1) Gen Z monthly podcast listening has soared by +57% over the past five years. Today, 47% of 13-to-24-year olds in the US have listened to a podcast in the past month, representingim an estimated 24 million Gen Z US monthly podcast listeners. Gen Z listeners are also more diverse than the general population of podcast listeners; 2) 66% of Gen Z podcast listeners say they listen to or watch podcasts to stay up to date with the latest topics, and 61% listen/watch to keep up to date with social issues; 3) While many listen to podcasts while multitasking, 82% say that they listen to podcasts while doing nothing else, and this is especially true for Teens (86%). Podcasts are an important way for this generation to unwind and take a break from other media; 4) Over 80% of Gen Z listeners listen to/watch podcasts to relax, about 2 in 3 listen to escape, and over 50% listen to help them understand how they’re feeling about something. Additionally, almost 1 in 3 think that being on social media has had a negative impact on their emotional well-being; and 5) Over 4 in 10 Gen Z listeners (43%) have purchased a product after hearing a podcast ad for it (*among ages 16+), and 1 in 3 have asked someone to buy a product for them. See the study here.

Industry News

Iowa Talk Host Simon Conway Gets Trump in Studio

im

Iowa talk radio personality Simon Conway – who’s heard on flagship station WHO-AM, Des Moines as well as iHeartMedia’s WMT-AM, Cedar Rapids, and WOC-AM, Quad Cities – hosted former President Donald Trump live in the WHO studios on Wednesday (5/31). Conway tells TALKERS that it’s one thing to get a former president on the air, it’s another to have Trump in studio for a 30-minute interview. He says, “I spent hours on Memorial Day in our building with Secret Service. Then on Tuesday there was more planning with the advance team and finally yesterday we had to figure out how to keep our stations on the air while they ran dogs through our building. This is the second time I have interviewed President Trump in studio. Iowa has a unique role in the election of presidents, and I am proud that I get to play a part in that.”

Industry News

Audacy Minneapolis Raises $80k for “Be The Match” Non-Profit

Audacy Minneapolis raised more than $80,000 for Be The Match, a Minneapolis-based non-profit organization that works to save lives through cellular therapy, including life-saving blood stem cell and marrow transplants. News/talk WCCO-AM, Minneapolis personality Jordana Green has been battling cancer and received a boneim marrow transplant. On May 25, WCCO hosted a live auction with items and experiences provided by the station and sourced by on-air talent, sponsors, and partners. WCCO brand manager Brad Lane comments, “We are so humbled and grateful for our fans’ incredible generosity, the amazing financial support from our corporate partners, and the remarkable donation of ideas and time by our personalities. What a fun day auctioning off priceless, unique experiences for a cause so close and personal to us…in honor of our friend, teammate, and bone-marrow transplant recipient Jordana Green!”

Industry News

AM Radio Hearing in Congress Scheduled for June 6

The U.S. House Communications and Technology Subcommittee will hold a hearing on Tuesday, June 6 to “examine the role of AM radio following reports that it may be removed in certain vehicles.” Communications and Technology Subcommittee Chair Bob Latta (R-OH) says, “AM radio capabilities are essential for Americans across the country, but especially for those who live in rural communities, like many in Ohio’s Fifth Congressional District, where other forms of connectivity may not be reliable. Whether listeners tune in to listen to updates during times of emergencies, the home team’s game, agricultural information, or for other reasons, it is concerning vehicle companies are taking steps to remove these stations from their electric cars. Earlier this month, I lead a letter with my colleague from Indiana, Rep. Greg Pence, to ask auto manufacturers for a status update on the use of AM radio and their plans to remove AM radio receivers from their vehicles. I look forward to receiving their responses by the end of the week. In the meantime, it is my hope that announcing this educational hearing will show the important role AM radio stations have played for decades.”

Industry News

TALKERS 2023 is an Advance Sellout. However, Standby List Placed in Operation

TALKERS 2023, the 26th annual installment of the talk media industry’s iconic gathering, is an advance sellout. However, at the suggestion of several industry professionals still wanting to attend, there will be a standby list in operation until 12:00 noon ET on Thursday, June 1 which will operate on a first-come, first-served basis, as (and if) cancellations occur. Potential attendees in the New York area interested in being put on the list should call Barbara Kurland at TALKERS at 413-565-5413 or email her at info@talkers.com.  According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in theim past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist. See more about the agenda, sponsorship and hotel information here.

Industry News

Westwood One: Audio Personalities Highly Effective Connection to Listeners

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group reveals data from studies indicating that audio personalities – both AM/FM and podcast hosts – are highly effective in connecting listeners to advertisers. According to Jacobs Media Techsurvey 2023, DJs/hosts/shows are the main reasonim for listening for 60% of consumers. According to a study by MARU/Matchbox, there are a number of reasons listeners gravitate to AM/FM. First is comedic relief: 90% strongly or somewhat agree that their favorite DJs make them laugh. Second is local feel: 73% say personalities understand what makes my city/town unique. And third is thought-provoking: 64% agree that they make them think.  Additionally, Magna and Vox Media surveyed 2,028 weekly podcast listeners and asked, “Whose influence matters most?” A stunning 75% cited podcast hosts while only 15% named social media influencers or TV/movie celebrities (10%). See the complete blog post here.

Industry Views

Pending Business: The Fastest Billboards

By Steve Lapa
Lapcom Communications Corp
President

imUntil NASA approves company logos on rockets, the fastest billboards an advertiser can buy move at over 200 miles per hour, weigh less than seven ounces and are three-hundredths of an inch thick.

Who wants fast-moving billboards? The longer you can read the message the better, right? Not a problem when a marketer identifies a hard-to-reach target combined with an engaging new opportunity. No, these are not the colorful logos you see on NASCAR vehicles or the old school logos on Formula 1 cars. These are the new-age digital billboards on Formula 1 race cars.

These new billboards are the first of their kind, strategically placed on Formula 1 cars. These magnificent machines, featured at races around the world, can reach speeds of nearly 250 miles per hour. When a race car is moving that fast every ounce of weight counts, hence the paper-thin design. You see (excuse the pun) it is all about a camera angle and what the viewer sees when TV coverage cuts to that strategically placed camera and over 2 million viewers are looking on. Angles count.

Formula 1 racing not a threat to local radio ad sales, you say? Not yet, but when over 13 million people watch the top 12 Grand Prix races worldwide, it’s just a matter of time. The Formula 1 billboard lessons for local sellers and managers are not simple “how many calls, how many closes?” The Formula 1 billboard story is about:

— Sales and marketing innovation in a sport that is nearly 130 years old. The idea of creating a paper-thin, super lightweight digital billboard is an amazing accomplishment.

— Try again. How many times have you pitched a package to an advertiser who told you what was wrong with your package, only to lead to frustration at not winning the business? Can your manager quickly adapt to the advertisers’ needs? Managers, please read that last sentence carefully. The designers of the digital billboard were sent back to the drawing board until the weight and thickness worked for these incredible race machines.

— While you are thinking about getting your pitch together, somebody is already moving forward. In plain English: you snooze, you lose.

— Collaboration is the way to win. It took sellers working with engineers, working with marketers to make the concept work. How about you? Are you comfortable selling in collaboration with teammates?

The sales and marketing innovation clock never stops. How about you? Is your learning clock still ticking?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Audacy Shareholders Approve Reverse Stock Split

Audacy filed a Form 8-K with the Securities and Exchange Commission on Friday (5/26) that details the actions taken during the company’s annual shareholders meeting on May 24. Among the actions shareholders approved was the “approval of an amendment to the company’s Amended and Restated Articles of Incorporation to permit the company to effect a reverse stock split of its outstanding Class A and Class Bim Common Stock, at a ratio with a range between one-for-two and one-for-30, subject to and as determined by a committee appointed by the board of directors.” This action comes after Audacy received notice from the New York Stock Exchange that it is commencing proceedings to delist the company’s Class A Common Stock from the exchange due to Audacy’s stock reaching “an abnormally low selling price.” Trading of Audacy’s Class A Common Stock was halted on May 16 after the share price fell about 12% to $0.09 per share. Now, the NYSE will apply to the Securities and Exchange Commission to delist the company’s common stock pending completion of applicable procedures. Trading of Audacy’s common stock on the NYSE is suspended but the common stock will continue to be able to be traded over the counter. With the value of Audacy’s Class A Common Stock at less than $0.10 per share, the reverse stock split would have to be at least more than a 1-for-10 split in order for the share price to be over $1.00 per share.

Industry News

The Weekend’s Top News/Talk Media Stories

President Joe Biden and House Speaker Kevin McCarthy reach an agreement over the debt ceiling; the 2024 presidential race and Florida Governor Ron DeSantis’ entrance into the GOP primary; the legal issues facing former President Donald Trump; drone strikes hit Moscow in the ongoing Russia-Ukraine war; the Memorial Day holiday weekend and the spate of shootings that took place over the three days; the Texas legislature votes to impeach Attorney General Ken Paxton; Target, Bud Light, and the backlash against LGBTQ activism were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023 Promises to Be a Talk Media Historical Video Goldmine

In many ways, TALKERS 2023 will be the setting for a historical video documentary capturing the state of talk media at one of its most colorful and critical junctures. The 26th annual installment of the talk media industry’s longest-running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is officially sold out. But for those who cannot attend – fear not! The entire event will be captured on video and posted shortly after the event on the TALKERS website as well as other major industry platforms. TALKERS has once again contracted the services of the radio industry’s legendary videographer and historian – Art Vuolo of Vuolo Video – who will capture all sessions and addresses for posting and posterity. In addition, the ace Hofstra student broadcasting staff of the famous Lawrence Herbert School of Communication will be video recording interviews with as many of the conference’s attending luminaries as possible – also for posting and posterity. The TALKERS conventions are treasure troves of memories and insights for history. In order to comply with health and comfort considerations and maintain the intimate, qualitative environment for which this event is known, the absolute registration cutoff point was reached earlier this week. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist. See more about the agenda, sponsorship and hotel information here.

Industry News

PodcastOne to Host Adam Carolla Pay-Per-View Event

PodcastOne is producing a live, pay-per-view event starring its leading podcast talent Adam Carolla. The June 4 show titled, “Adam Carolla & Friends,” airs at 9:30 pm ET from the Belly Up Tavern outside of San Diego and features Carolla plus comics Brad Williams, Kimbles Hume and other special guests. PodcastOneim says that in 2020, “Carolla made history when he partnered with LiveOne and PodcastOne for a livestream event that garnered an impressive 1.1 million views.”  PodcastOne president Kit Gray comments, “We are excited that PodcastOne and LiveOne have partnered with Adam to produce and distribute Adam’s very first headlining pay-per-view event. Very few comedians are as entertaining in an intimate club environment as Adam. Each show he performs is unique and tailored and to be able to bring this to a worldwide audience exemplifies how we’re able to create opportunities for our podcast hosts outside of the traditional audio driven mediums.”

Industry News

“98.9 WORD” to Host Immigration Broadcasts from U.S.-Mexico Border

Audacy news/talk WYRD-FM, Greenville, South Carolina “98.9 WORD” is presenting a two-day, live special from Yuma, Arizona at the U.S.-Mexico border in partnership with Americans for Prosperity on May 30 and 31 from 3:00 pm to 7:00 pm ET. The programs are being moderated by WORD afternoon drive host Charlieim James. The focus on illegal immigration will feature local and national law enforcement officials, along with local community leaders and migrants in answering questions about recent developments, technology advancements, cross-border traffic control systems, border and citizen security, quality of life in the border region, and economic opportunities. James comments, “On this trip, we’re ripping up the talking points and bringing you actual observations and conversations with those directly affected by the crisis at our southern border. I look forward to delivering these real-time moments to the WORD audience.”

Industry News

Ramsey Solutions Hosts EntreLeadership Summit 2023

Ramsey Solutions is hosting EntreLeadership Summit 2023 at the Gaylord Opryland Resort in Nashville May 31 through June 2. Ramsey Solutions says, “EntreLeadership Summit is for business owners and leaders with a heart for investing in themselves and their teams. This year’s speakers include Ramsey Solutions’ CEO Daveim Ramsey, bestselling author Malcolm Gladwell, clinical psychologist Dr. Jordan Peterson, Food Network celebrity chef and restaurateur Maneet Chauhan and more. Dave Ramsey comments, “World-class leadership is becoming more important because that’s who people want to follow. Something happens when you get thousands of powerhouse leaders in one room. After leaving Summit, you’ll be ready to hire and retain top talent, lead with confidence, and strengthen your company culture.” Find out more about the event here.

Industry News

Premiere Networks Host, Producer Honored with Gracie Award

im

Two Premiere Networks staffers were honored at the Alliance for Women in Media Foundation’s 48th annual Gracie Awards at the Four Seasons Beverly Wilshire Hotel in Los Angeles. “The Clay Travis and Buck Sexton Show” producer Alice Mroczkowski was honored in the Producer – Talk [Radio – Nationally Syndicated Commercial] category and “Elvis Duran and the Morning Show” co-host Danielle Monaro was honored in the Co-host [Radio – Nationally Syndicated Commercial] category for the second time in her career. Pictured above are (from l-r): Premiere Networks president Julie Talbott, Mroczkowski, and Monaro.

Industry News

Beasley’s Deal with Waymark Brings AI Video Ads to Local Radio Markets

Beasley Media Group enters into an agreement with Waymark to use its generative AI technology to provide local advertisers with “high-quality commercials with professional voice-over in five minutes or less.” Beasley will roll out the technology across its 12 markets. The press release says, “The Waymark partnership givesim Beasley Media Group the advantage of offering their local advertising partners instant and affordable video creative that overcomes traditional barriers to video advertising… The pact with Beasley Media Group is Waymark’s first major step into radio, following recent national video deals with both Spectrum Reach and Gray Television stations. With imthe rise of connected TV and free ad-supported streaming TV channels, this opens a host of new marketing opportunities for local advertisers. Beasley’s local sales teams are already using Waymark to win small business clients by providing customized sample creative for CTV and digital opportunities.” Beasley Media Group VP of operations Kevin Rich comments, “Local advertisers are looking for more effective and cost-efficient ways to stand out and attract customers across multiple media platforms. Our partnership with Waymark allows us to help local advertisers accomplish this goal and maximize the audience that will see and hear their message.”