Industry News

Greg Gutfeld Inks Extension with FOX News Media

FOX News Media and personality Greg Gutfeld agree to a multi-year contract extension in which Gutfeld will continue as host of FOX News Channel’s “Gutfeld!” program and as co-host of “The Five.” He’ll also host and produce FOX Nation programming from time to time. FOX News Media CEOim Suzanne Scott comments, “Greg is a true original whose trademark political and cultural commentary, humor and gifted writing has deeply connected and grown with our audience for more than 17 years. Upon launching ‘Gutfeld!’ three years ago, he rapidly disrupted the status quo to become the most-watched host in the genre with more viewers tuning in to his show than any other late-night program on television. We are proud to be the home of Greg, his unparalleled analysis and late-night’s highest-rated program for many years to come.” Gutfeld states, “Since joining the network in 2007, FOX News has given me the freedom to be unabashedly myself and, in turn, deliver a distinct experience for our audience. There aren’t many platforms that allow this type of creative independence and I’m proud to be a part of Suzanne’s team.”

Industry News TALKERS 2024

Sharon Madison Named 2024 TALKERS Woman of the Year

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Sharon “Sherry” Madison has been selected 2024 “Woman of the Year” by the TALKERS editorial board. She will be presented the Judy Jarvis Memorial Award for Outstanding Achievements in Talk Media by a Woman during TALKERS 2024 on Friday, June 7 at Hofstra University on Long Island. Mrs. Madison served as executive producer for her late husband Joe Madison’s long-running morning drive program on SiriusXM Satellite Radio’s Urban View channel since its debut on the platform in 2008. Prior to that she worked closely with her husband – a Radio Hall of Fame inductee – on his talk shows heard on a number of stations including WOL and WWRC in Washington, DC. The Madisons were married for more than 45 years. Joe Madison succumbed after a bravely fought battle with cancer earlier this year. The “Woman of the Year” award will be presented by legendary radio talk show host Larry Young of WOLB, Baltimore during a TALKERS tribute to Joe Madison at the conference. Upon announcing the choice, TALKERS publisher Michael Harrison stated, “This is a classic case of a great woman behind a great man. This brilliant, distinguished woman has served with skill and steadiness creating a landmark program of utmost importance as one of the truly outstanding producers to ever work in talk radio. In 2024, no one deserves it more.”

Industry News

WBEZ, Chicago Staffer Starts GoFundMe for Fired Co-Workers

In the aftermath of the cuts at Chicago Public Media announced this week, WBEZ criminal justice reporter Patrick Smith has started a GoFundMe to help his former fellow workers affected by layoffs. He says, “On March 3, CPM leadership announced the shuttering of the podcast unit, the end of the Vocalo radio signal and the layoff of 14 people. All of those people were valuable and deserve support, however I am operating this fundraiser as a member of the CPM SAG-AFTRA unit so all of the funds raised will go to the nine unit members who lost their jobs. The total amount raised will be split evenly between the nine unit members who were laid off.”

Industry News

Noonan Joins Brey as Co-Host at WTMJ, Milwaukee

Good Karma Brands names Brian Noonan co-host of the midday show, “Spanning the State,” alongside host Kristin Brey. Noonan is currently host of “WTMJ at Night,” a position he’ll continue to hold untilim April 15, when he joins Brey full time. WTMJ assistant program director Michael Spaulding says, “Brian is a trusted radio veteran with almost two decades of experience under his belt. His unique ability to blend news and entertainment brings both fun and a sense of reverence to the station. During his time at WTMJ, imBrian has taken every challenge thrown at him and excelled. He steps in when needed, adds value to every show he fills in on, and lives the WTMJ and GKB brands. His addition to ‘Spanning the State’ alongside Kristin Brey just made sense.” Brey comments, “When we decided to launch ‘Spanning the State’ without a permanent co-host, I remember thinking that I would rather do the work of two people and hold out for the right person. A week after we premiered, Brian filled in as my co-host, and the chemistry was undeniable from the moment we turned our mics on. His experience, warmth, humor, and curiosity will take this show to the next level as we create something unique that appeals to people across Wisconsin.” Noonan says, “Without sounding too sappy, I could not be more excited to join Kristin Brey as we build ‘Spanning the State’ to tell stories that are uniquely Wisconsin. I’m proud to play a small part in helping WTMJ evolve and continue to be ‘Wisconsin’s Radio Station.’”

Industry News

Cumulus Extends Exchange Offer to April 9

In a filing yesterday (4/3) with the Securities and Exchange Commission, Cumulus Media announces that its subsidiary, Cumulus Media New Holdings Inc, has further extended the expiration time in itsim previously announced Exchange Offer and Consent Solicitation in which Cumulus offered to exchange any and all of its outstanding 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) for new 8.750% Senior Secured First-Lien Notes due 2029 (“New Notes”) to be issued by Cumulus. The company has further extended the expiration time from 5:00 pm, New York City time, on April 2, 2024, to 5:00 pm, New York City time, on April 9, 2024.

Industry News

PJ Kumanchik Named Brand Manager for KDKA-AM, Pittsburgh

Audacy announces that it is promoting PJ Kumanchik to brand manager for KDKA-AM, Pittsburgh “News Radio.” Kumanchik has been serving as the station’s news manager. He takes over for Dave LaBrozzi, who is retiring from the station.  Audacy Pittsburgh SVP and market manager Michaelim Spacciapolli states, “I first want to congratulate Dave on an incredible career. It has been a privilege to work with him over the past two years. We’re delighted to promote PJ, a mainstay at KDKA for the last 35 years. The trust he has built within our organization and with listeners and partners makes him a great fit to steward this iconic brand into the future as we grow on many levels.” Kumanchik, who has worked in multiple capacities at both KDKA News Radio and “93.7 The Fan” (KDKA-FM) as news producer and editor, morning show producer, sports producer and program director, comments, “I look forward to working with our leadership team, including Michael, to boost the momentum we have created at KDKA News Radio in the past couple of years. As the Voice of Pittsburgh, we will continue to provide news-driven talk that encourages interactions from our listeners.”

Industry News

FOX News Channel Highlights Q1 Ratings Dominance

FOX News Channel announces that it finished the first quarter of 2024 as cable’s most-watched network in total day and primetime, dominating primetime viewers in cable news for 89 consecutiveim quarters, according to Nielsen Media Research. FNC adds that its primetime lineup sweept cable news every hour. “The Ingraham Angle” (7:00 pm ET) finished the quarter averaging 2.2 million viewers and 222,000 in the 25-54 demo. “Jesse Watters Primetime” (8:00 pm ET) delivered 2.8 million viewers and 284,000 in the 25-54 demo. “Hannity” (9:00 pm ET) remained dominant, nabbing 2.4 million viewers and 266,000 in the 25-54 demo, easily winning the timeslot and topping CNN and MSNBC in both categories. And “FOX News @ Night” (10:00 pm ET) delivered 1.2 million viewers and 187,000 in 25-54 demo.

Industry News TALKERS 2024

John Catsimatidis Named Recipient of 2024 TALKERS Freedom of Speech Award

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Self-made billionaire businessman, broadcasting entrepreneur, radio talk show host and best-selling author John Catsimatidis (pictured above speaking at last year’s TALKERS 2023) has been selected by the TALKERS editorial board as the 2024 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. The honor, also commonly referred to as the “TALKERS Freedom of Speech Award,” is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. In addition to Catsimatidis’ founding and/or ownership of major enterprises in the fields of grocery chains and the energy industry, he is a long-running radio talk show host who began changing the course of the medium’s history by purchasing heritage radio station WABC, New York in 2019.  Since then, the Greek immigrant born on the island of Nistros in 1948 and who came to the United States with his parents when he was six months old, has made significant progress in repositioning and reinvigorating the legendary talk and music station to its role as a major cultural and political influencer in modern media. This has been accomplished by boldly bringing diverse, high-profile voices to the station’s talent lineup, focusing heavily on local news and public policy issues, eliminating paid weekend programming, adding a dash of music and pop culture to the mix, concentrating the station’s schedule on live shows in real time and investing in community-oriented events. Catsimatidis’ Red Apple Media Group has subsequently expanded the station’s national footprint by acquiring WLIR-FM, Long Island and launching its own syndication arm, Red Apple Audio Networks. TALKERS publisher Michael Harrison, upon announcing the selection, stated, “John Catsimatidis is a true New York City legend and former mayoral candidate who has proven to be one of the most positive forces the radio industry has seen in decades. He embodies the spirit of what this award is all about. He joins a remarkable list of broadcasters from all ends of the political spectrum – left, right, middle, and apolitical – who’ve received this honor going back every year to the origins of TALKERS in the late 1980s.” The award will be presented at TALKERS 2024: Radio and Beyond at Hofstra University on Long Island Friday, June 7.

Industry News

WWO: Podcast Reach Now Matches That of TV

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s just-released Infinite Dial study. Some of the takeaways from the study that are further explored in the post include: 1) No longer is podcasting a niche platform lacking scale:im Podcasting deserves a larger role in media plans as opposed to “test and learn” experimental buys. 135 million Americans, 47% of persons 12+, are reached monthly. Among demographics such as persons 18-34, 18-49, and 25-54, monthly reach is in the low 60% range; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 reach performance is as big as TV; 3) The ratio of monthly audiences who also listen weekly is an excellent measure of podcast habituation. At present, 71% of the monthly female podcast audience also listen weekly. This is the strongest female podcast habituation in the last decade; and 4) Currently, podcasts only represent 1% of total national ad spend, per Guideline’s Standard Media Index reporting. At the dawn of cable TV, legendary BBDO media chief Arnie Semsky created the “5% solution,” which stipulated that brands devote 5% of media budgets to cable. 5% is enough of allocation to generate meaningful impact. Semsky was prescient. His brands hugely benefited from taking an early, bold, and strong position in a growing new medium, a lesson for the marketers of today when it comes to podcasts. See the full blog post here.

Industry News

Audacy Hosting Infinite Dial Webinar

Audacy is hosting a webinar tomorrow (4/3) to look at data from Edison Research’s latest edition of its Infinite Dial study. The company says, “The Infinite Dial has become a critical resource for understandingim consumer behavior and technology adoption across smart platforms. Marketers and media buyers turn to these insights for important media trends in key channels such as radio, streaming audio, podcasts, social media, and more. Audacy will host a webinar on April 3 with head of research & insights Idil Cakim and Edison Research president Larry Rosin, who will share key trends from The Infinite Dial 2024, including: Media consumption and device adoption, in-car listening habits, podcast trends among key demographic groups, and observations and advertiser insights. Find registration information here.

Industry Views

Harrison Podcast Pays Tribute to Joe Lieberman

TALKERS founder Michael Harrison pays tribute to the late U.S. Senator Joe Lieberman on thisim week’s installment of the award-winning PodcastOne series, “The Michael Harrison Interview.” The program includes an archived interview conducted with Lieberman in 2018 for the podcast which offers valuable insight into his perspective on the Electoral College and the presidency of Donald Trump among other historic issues. Harrison describes the late senator and former VP candidate as, “one of the last true American statesmen of the modern era.” To listen to the podcast in its entirety, please click here.

Industry News

Longtime Charlottesville Talk host Joe Thomas to Acquire Virginia AM

Joe Thomas, who until this past weekend served as the morning drive host and program director at im Monticello Media’s WCHV-AM, Charlottesville, Virginia, is acquiring WTON-AM, Staunton, Virginia and two FM translators (W255DS, Harrisonburg at 98.9 and W266BQ, Crozet at 101.1) from Stu-Comm, Inc. for $275,000. Thomas is buying the station via his company Thomas Media LLC. After Monticello Media learned of the deal, it severed its relationship with Thomas. He tells TALKERS magazine, “We are looking forward to bringing local news and conversation back to the valley the same way we did for WCHV. We also hope to have my show back on the air in Charlottesville soon.”

Industry News

Townsquare Media Repurchases $14.6 Million of Common Stock

Townsquare Media announces that it is repurchasing and retiring 1.5 million shares of Class A common stock held by MSG National Properties, LLC, for $9.76 per share. The purchase price reflects an 11% discount from the closing price of the Class A common stock on March 28, 2024. This transaction follows Townsquare’s June 2023 repurchase of 1.5 million shares from MSG at $9.70 per share, and March 2021 repurchase of 12.6 million shares and warrants from Oaktree Capital Management, L.P. at $6.40 per share. The purchase price of $14.6 million was funded entirely with cash on hand. In 2023,im Townsquare’s Cash Flow from Operations increased 35% year-over-year to $68 million, or approximately $4.07 per basic share based on shares outstanding as of March 28, 2024. Pro forma for this transaction, Cash Flow from Operations per basic share increased to approximately $4.47, representing accretion of approximately 10%. Following the transaction, the Company has 15.2 million shares outstanding. Townsquare CEO Bill Wilson says, “We are very pleased to share that we have repurchased just under 10% of our total shares outstanding in an immediately accretive transaction for our shareholders. Since 2021, we have repurchased 16.2 million shares at an average price of $7.19, while simultaneously reducing leverage. The strong cash generation characteristics of our business model, which produced $68 million of cash flow from operations in 2023, has afforded us the opportunity to accretively repurchase equity and debt, while also investing internally in our digital growth engine. In addition, we introduced a high-yielding dividend in 2023, and recently increased it by 5%. Our dividend has a yield of 7% as of March 28, 2024. With a strong cash balance of $40 million following this transaction, we will retain financial flexibility moving forward and we are confident in our ability to build shareholder value for our investors through long-term net revenue, Adjusted EBITDA and cash flow growth, net leverage reduction, future dividend payments, and potential future share repurchases.”

Industry News

Top News/Talk Media Stories Over the Weekend

The presidential race; the Israel-Hamas war and the protests against Prime Minister Benjamin Netanyahu; former President Donald Trump’s legal battles; the U.S. migrant crisis; warnings of ISIS targeting U.S. and European targets; the economy and the Fed’s stance on interest rates; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Edison: Podcast & Online Audio Listening Hit All-Time High

Edison Research announces the latest data from its annual survey The Infinite Dial – with support from Audacy, Cumulus Media, and SiriusXM Media – and reveals that “the portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs.” Some of the key findings include: 1) Podcast listening reach is up overall: 47% of the U.S. 12+im population has listened to a podcast in the last month, up 12% year over year; 34% of the U.S. 12+ population has listened to a podcast in the last week, up 10% year over year. Despite changes in how downloads are being delivered and counted, listening levels are up markedly; 2) Growth in podcast reach is driven by large increases among the number of female listeners: 45% of women in the U.S. age 12+ have listened to a podcast in the last month, up from 39% in 2023, an increase of 15%; 32% of women in the U.S. age 12+ have listened to a podcast in the last week, up from 27% in 2023, an increase of 19%; 3) Online audio listening hits the highest mark ever: 76% of those in the U.S. age 12+ have listened to online audio in the last month, an estimated 218 million people, 90% of those age 12-34 and 85% of those age 35-54 have listened to online audio in the last month; 4) 70% of those age 18+ who have driven or ridden in a car in the last month currently ever listen to radio as an audio source in their primary car; 55% listen to online audio and 32% listen to podcasts; and 5) 60% of those age 12+ have a traditional AM/FM radio set in their home. See the full study results here.

Industry News

Techsurvey 2024: Listeners’ Views on AI in Radio

Jacobs Media’s Techsurvey 2024 surveyed more than 31,000 core radio listeners to gather their opinions about the use of AI by radio stations. President Fred Jacobs says, “Many radio companies have jumped on the AI bandwagon but with little guidance from their audience. This exclusive data from Techsurvey 2024 provides valuable feedback from partisans of 10 popular radio formats about their hopes and for now at least, fears of AI.” Fifty-eight percent of those surveyed were familiar with AI and of those, nearly one in ten (9%) uses its applications for personal, work, or school. Gen Z and Millennialim respondents are most likely to say they use it at least weekly. There’s a strong feeling the government will need to step in to provide legal guard rails for AI use. Three in four (75%) are looking for some form of regulation. In fact, more than a third (36%) believe AI will need to be highly regulated. That perception may be fueled by the upcoming elections this November. About half (51%) say they’re very concerned about how AI might affect this fall’s political races. Members of the Greatest Generation and Boomers are most fearful of how the technology might influence upcoming elections. When it comes to three applications for radio – AI hosts, AI-voiced commercials, and AI-voiced station IDs – the biggest pushback predictably is directed at the idea of radio using cloned voices to take the place of live talent. Three in four (75%) raise the red flag over this AI application. Concern lessens when it comes to AI voice technology being used to read commercials. Still, nearly four in ten (39%) say they have big issues with radio stations they listen to using AI in ads. Respondents are most open to the idea of AI voices being utilized on station identification. Overall, about one-third (34%) have no problem, but a similar sized group (30%) expresses major concerns with this use case for AI. Jacobs Media general manager Paul Jacobs remarks, “It is still early days for AI in radio, but broadcasters need to respect the many concerns voiced by core fans of the medium. Up to now, many decisions have been made in a vacuum. Now the audience has a voice. We’ll be tracking their perceptions in Techsurveys in the coming years as the technology matures. The format level data for AI should provide welcome feedback for radio managers trying to get a handle on AI.”

Industry News

Compass Media Networks Promotes Three Executives

Compass Media Networks promotes executives Robert Blum, Tyler Brewer, and Chris Kleiber, who will collectively oversee the content creation, production, and distribution of the company’s play-by-play sports platform. Blum, a 12-year veteran of the company, is named vice president & general manager ofim sports. He’ll continue to serve as vice president of affiliate sales for news/talk and sports. Brewer, a 14-year veteran of the company, is named executive producer – sports programming. Kleiber, a 10-year veteran of the company, is been named senior producer – sports programming. Compass Media Networks CEO/founder Peter Kosann comments, “For over 16 years, Compass Media Networks has set a standard of excellence for national play-by-play sports with Chris, Rob, and Tyler playing a vital part in our success. It is our pleasure to give these three talented executives their day in the sun, knowing that they will continue to work incredibly hard to carry on this tradition of excellence.”

Industry News

Top News/Talk Media Stories for March 25 – 29

The presidential race was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the various legal battles facing former President Donald Trump, followed by the deadly Baltimore ship-bridge collision at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Alex Fife is This Week’s Guest on Harrison Podcast

The nearly century-long relationship between radio and the automobile has been a top of mind industry discussion since a number of car manufacturers ignited worldwide concern over their stated intentions to remove AM radios from the dashboards of new electric vehicles. Is this relegation of AM radio to obsolescence premature? Can FM radios and the expansion of this exclusion to gas powered vehicles be far behind? Alex Fife, VP Southeast operations for iHeartMedia‘s Total Traffic & Weather Network is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Fife, a 25-year veteran of radio’s reporting of news, traffic and weather, joins Harrison in an extensive conversation about the timely issue. Listen to the podcast in its entirety here.

Industry News

Gunhill Road Music Video on YouTube Flagged and “Shadow Banned” by Google for Containing Shocking Content

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The music video for the Gunhill Road song “Damn Scammers (Get Off My Phone)” has been flagged by the editorial powers-that-be at Google for containing “shocking” content. The video has, thus, been relegated to a covert censorship process on YouTube commonly known as shadow banning which drastically inhibits its ability to garner views and potentially go viral within the processes of the platform’s algorithms. The song and video make a powerful statement against the growing practice of scamming that is polluting the internet and sowing the seeds of distrust throughout modern society. TALKERS publisher Michael Harrison, a member of the heritage rock band and co-writer (with Steve GoldrichPaul Reisch and Brian Koonin) of the controversial song states, “When we wrote the song and created the accompanying video images, we knew that some folks – including the censors at Google – might find it troubling. But we were pretty sure that most people (and hopefully the folks at Google) would realize it is just provocative satire and not a literal call for violence. After all, we are only venting in highly dramatic fashion against a universally hated category of criminals who operate in the darkness of anonymity and are destroying innocent people’s lives. Perhaps we misjudged its potential impact. Regardless, we are neither withdrawing it from distribution nor apologizing for its alleged offensiveness. We realize this is not a First Amendment issue. Google and YouTube have the right to post whatever they choose. And for the most part, I love and am a big fan of YouTube. However, because of the enormous, borderline monopolistic power of Big Tech, it might eventually be considered a First Amendment issue.” The song and video presents scammers as hideously ugly, troll-like figures and calls for their deaths by firing squad, electric chair, hanging, burning at the stake, castration and being blown up by drones.

Media attorney and TALKERS associate publisher, Matthew B. Harrison – the video’s producer – states, “It’s like being silenced but without a whisper – shadow banning – an invisible barrier between your content and your audience. Social media platforms may limit the visibility of your content without any notification, causing confusion and frustration. Why does this happen? Often, it’s due to violations of community guidelines, albeit sometimes mistakenly. Do you think they’ve got people watching everything? No. It was most likely a bot. So, understanding context is not going to be at the top of its abilities. The solution? Regularly review the platform’s policies, engage with your content positively, and diversify your social media presence to ensure your voice is widely heard.”

To view the unedited version of “Damn Scammers (Get off My Phone)” (viewer discretion is now advised) please click here.

Industry News

Cumulus Extends Senior Notes Exchange Offer Deadline

Cumulus Media extends the expiration time in its previously announced Exchange Offer and Consentim Solicitation to exchange any and all of its outstanding 6.750% Senior Secured First-Lien Notes due 2026 for new 8.750% Senior Secured First-Lien Notes due 2029 to April 2, 2024. This offer will expire then unless extended or terminated. As of March 26, approximately $15 million aggregate principal amount of the Old Notes had been validly tendered pursuant to the Exchange Offer and Consent Solicitation and not withdrawn.

Industry News

AWMF Announces 49th Annual Gracie Winners

The Alliance for Women in Media Foundation announces the winners of the 49th Annual Gracieim Awards that celebrate outstanding achievements in media dedicated to women, by women, and about women across diverse platforms in news and entertainment. This year’s winners will be celebrated at AWMF’s annual gala on May 21 at the Beverly Wilshire in Los Angeles. Local and student award recipients will be honored at the Gracie Awards Luncheon on June 18 at Cipriani’s in New York City. See the complete list of this year’s winners here.

Industry News

Zoller Co-Host Pastor Rod Hughey Dies at 54

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Martha Zoller, host of “The Martha Zoller Show” on Jacobs Media’s WDUN-AM/FM, Gainesville, Georgia tells TALKERS magazine that her co-host Pastor Rod Hughey passed away after a brief illness on Wednesday (3/27). Hughey began hosting and filling in on WDUN in 2020. Zoller comments, “I met Rod through the organized protest in Gainesville during the George Floyd era. He put together law enforcement, Chamber of Commerce representatives, and community members to have open dialogue and to make sure something like George Floyd never happened in our area. I knew I had to talk to him after that.” In addition to his radio work, Hughey was pastor of the Atlanta Community Church, Gainesville campus and had been an active member of the community, serving as a chaplain for the Gainesville Police Department. He is survived by his wife, Vel, and children. Pictured above are (clockwise from top left): Zoller, Bill Maine, Hughey, and Senator Raphael Warnock.

Industry News

White House Accuses WBT, Charlotte of Manufacturing Controversy

According to a report in The Daily Beast, the White House is saying that Urban One’s WBT-AM/FM, Charlotte is “ginning up controversy” by claiming Press Secretary Karine Jean-Pierre hung up on newsim director Mark Garrison after he asked if President Joe Biden suffers from dementia. Garrison did ask Jean-Pierre that question and she responded, “Mark, I can’t even believe you’re asking me this question. That is an incredibly offensive question to ask.” Then, after presenting the president’s accomplishments, Jean-Pierre thanked Garrison and ended the call. The White House says WBT was given seven minutes as part of Jean-Pierre’s media schedule and that she ended the interview at that time. The White House also suggested that the station employed a bit of theater by adding a dial-tone sound effect to the end of the interview that its phones don’t make after a call ends. Read the Daily Beast story here.

Industry News

KTMY, Minneapolis’ “Lori & Julia” Show to End This Summer

Afternoon drive hosts Lori Barghini (left) and Julia Cobbs (right) told listeners yesterday (3/26) thatim they will end their program at the end of June. The two have hosted the afternoon show at Hubbard Broadcasting’s talk KTMY-FM “MyTalk 107.1” since 2002. Barghini and Cobbs – both in their early 60s – say they want more time for themselves. Barghini told listeners she started thinking about retiring after the death of her father last summer.

Industry News

WWO: Study Shows Radio Ads More Engaging Than TV Ads

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at data from a Mediaprobe study using electrodermal activity (via a special monitor attached to the respondent’s hand) to determine their reactions to ads in actual AM/FM radio segments. Mediaprobe says the electrodermal sensor “allows out-of-lab and real-time measurement of unconscious reactions to ads and mediaim content, providing an accurate assessment of the audience’s attentiveness and engagement.” Some of the key findings include: 1) Despite lacking “sight, sound, and motion,” AM/FM radio programming was +13% more engaging than Mediaprobe’s norm for television in the U.S. For advertisers, this means the AM/FM radio context for their ads has greater engagement than the TV context; 2) Overall, AM/FM radio advertising’s Emotional Impact Score (EIS) outperformed TV advertising by +12%. These new findings validate the recently released Dentsu/Lumen study, which revealed audio ads outperform video for attention and brand recall; 3) AM/FM radio news was the most impactful genre, consistently measuring as a high-quality contextual environment for advertising (+14% greater than Mediaprobe TV News norms and +8% than total AM/FM radio); 4) Mediaprobe audio benchmarks reveal the sound contrast between AM/FM radio programming and the ads drives higher attention and brand recall. For example, ads with music and jingles perform very well in spoken word programming due to the contrast; and 5) Creative best practices: Use female voiceovers, jingles, and include five brand mentions. See the blog post here.

Industry News

Todd Starnes Visits Huckabee Show on Book Tour

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Nationally syndicated talk radio host Todd Starnes (left) is pictured here with former Arkansas Governor Mike Huckabee (right) on Huckabee’s TBN and Newsmax television shows. Starnes is on a tour promoting his latest book, Twilight’s Last Gleaming: Can America Be Saved? (Post Hill Press 2023). He’s appearing on more than 40 programs around the country.

Industry News

WPHT, Philadelphia Raises $109k for Veterans Charity

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Pictured above is the staff of Audacy’s news/talk WPHT, Philadelphia at the seventh annual “Talk Radio 1210 WPHT Radiothon” last Friday (3/22) that raised more than $109,000 for the Travis Manion Foundation which supports “programs, training opportunities, and events designed to empower veterans and families of the fallen and then inspire them to pass on their values to the next generation and the community at large.” Audacy SVP and market manager David Yadgaroff says, “Our WPHT listeners and advertisers are extremely passionate and generous, and we are so grateful for their contributions. Audacy Philadelphia is a strong supporter of the Travis Manion Foundation and the great work they do for veterans in our local community.”