Industry News

Top News/Talk Media Stories for Week of February 5-9

The battle in Congress over legislation to secure the U.S.-Mexico border and provide military aid to Ukraine and Israel was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the failure of House Republicans to impeach Homeland Security Secretary Alejandro Mayorkas, followed by former President Donald Trump’s legal battles at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Edison Research: Radio Grabs 36% of Americans’ Audio Listening

According to data from Edison Research’s Q4 2023 Share of Ear study, Americans 13+ spend 36% of their audio consumption listening to AM/FM radio. Edison says, “AM/FM radio continues to make up theim largest share of listening, accounting for more than one-third of daily time with audio among those age 13+. The vast majority of that listening (31%) is to AM/FM over-the-air signals.” (The other 5% comes from radio streams.) Behind AM/FM in listening is streaming music (20%), YouTube (14%), podcasts (11%), SiriusXM (8%), owned music (4%), TV music channels (3%), audiobooks (3%) and other (1%).

Industry News

Saga Communications Declares Cash Dividend

Saga Communications’ board of directors announces that the company is declaring a quarterly cash dividend of $0.25 per share. The dividend will be paid on March 8, 2024, to shareholders of record onim February 20, 2024. The aggregate amount of the payment to be made in connection with the quarterly dividend will be approximately $1.6 million. The quarterly dividend will be funded by cash on the company’s balance sheet. Including this dividend, the company will have paid approximately $127 million in dividends to shareholders since the first special dividend was paid in 2012.

Industry News

Wayne Allyn Root, “We Did This!”

Las Vegas-based, nationally syndicated talk radio host Wayne Allyn Root celebrates the 8th anniversary of his talk radio show (2/7). The anniversary coincides with the Nevada GOP primary that saw GOPim candidate Nikki Haley come in behind “None of the Above Candidates.” (“None of the Above Candidates” is choice that has been on Nevada ballots since 1975.)  Root tells TALKERS that he came up with the strategy of convincing his audience to vote “None of the Above” to support Donald Trump and claims, “This is Exhibit A for the power of talk radio. Look at the vote totals. The number of ‘None of the Above’ voters almost exactly matches the number of listeners to my Vegas and statewide Nevada radio show. We did this. My Nevada audience almost single-handedly ended Nikki’s presidential ambitions.”

Industry News

KNUS, Denver’s George Brauchler Running for DA Post

Former district attorney and KNUS, Denver morning drive talk host George Brauchler has steppedim away from this radio role as he prepares to enter the race for district attorney of the newly created 23rd judicial district. Brauchler led the 18th judicial district and left that position as term limits required him to. The Salem Media Group station has replaced Brauchler with “The Jeff and Bill Show” starring Jeff Hunt and Bill Thorpe.  Read the full story in Colorado Politics here.

Industry News

RTDNA to Honor 2024 First Amendment Honorees

The RTDNA Foundation announces its class of 2024 First Amendment Award honorees, recognizing 13 individuals and organizations for their efforts to promote responsible journalism and preserve the constitutionally guaranteed rights to do so. Recipients will be honored March 9 at the 33rd annual First Amendment Awards at The Watergate Hotel in Washington, D.C. RTDNA Foundation president Danim Shelley says, “It is our sacred duty to promote, protect and defend the First Amendment, which makes journalism the only vocation specifically protected in our Constitution. The individuals represented in this group of recipients embody the spirit of such journalism. And their work reminds us why it is so important to defend the First Amendment each and every day.” The honorees include: Gio Benitez, ABC News; Lauren Chooljian, New Hampshire Public Radio; Ingrid Ciprián-Matthews, CBS News; Evan Gershkovich, Wall Street Journal; Dylan Lyons, Spectrum News 13 “Citation of Courage”; Joan and Eric Meyer, Marion County Record, “Citation of Courage”; ProPublica; Rep. Jamie Raskin; Jesse Walden, Spectrum News 13, “Citation of Courage”; Clarissa Ward, CNN; Kristen Welker, NBC News; and Phil Williams, WVTF-TV, “Lifetime Achievement Award.”

Industry News

Westwood One’s Kevin Harlan to Call 14th Consecutive Super Bowl

Cumulus Media’s Westwood One is the official network audio broadcast partner of the NFL and will present comprehensive live coverage and play-by-play of Super Bowl LVIII on Sunday (2/11) as the AFC champion Kansas City Chiefs play the NFC champion San Francisco 49ers at Allegiant Stadium in Lasim Vegas. This will be the 51st time Westwood One will broadcast America’s biggest sporting event. Kevin Harlan will handle play-by-play duties for the 14th straight year, with Super Bowl XXXIV MVP and Hall of Fame quarterback Kurt Warner returning for the sixth consecutive year as lead analyst. Dean Blandino joins the radio broadcast booth as rules analyst. For the fifth time, Laura Okmin will patrol the sidelines, along with former defensive lineman Mike Golic, who returns for his third Super Bowl with Westwood One’s broadcast crew. Scott Graham and three-time Super Bowl champion Devin McCourty will host Westwood One’s pregame, halftime, and postgame coverage, with Devin’s twin brother and fellow Super Bowl champion Jason McCourty and former NFL offensive lineman Ross Tucker also contributing to the pregame coverage.

Industry News

Yesterday’s (2/7) Top News/Talk Media Stories

The U.S. migrant crisis and Congress’ failure to pass border control and aid to Ukraine and Israel legislation; SCOTUS to hear the Donald Trump election eligibility case; the Fani WillisNathan Wade relationship; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war and Tucker Carlson’s claim he’ll interview Vladimir Putin; U.S. military strikes on an Iran-backed militia in Iraq; Super Bowl LVIII and MAGA’s Taylor Swift-NFL conspiracy theory; the atmospheric river bringing floods and mudslides to Southern California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Mysteries Explained: The Radio Hall of Fame

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imFor several years I’ve had the surprising privilege of serving as a member of the nominating committee of the Radio Hall of Fame. How does the process work? Let me clear up some of the mystery. FAQ:

Who chooses the nominations? You have input. Right now, the Hall is seeking recommendations from you without restriction. Who do you think belongs in the ROF? Suggest your nominations until March 31 https://www.radiohalloffame.com/nominate. After the nominations close, a list of hundreds of respected names are reviewed by the nominating committee.

Who is on the Nominating committee? The members are listed on the website: https://www.radiohalloffame.com/committee. They represent radio companies of all sizes and no one company is over-represented. Many of the members are not affiliated with any one company. Some are inductees, themselves.

Do committee members “push” people just from their own company? Not from my experience.

Can companies buy favor with sponsorship participations? No. The event sponsorship process happens after inductees are determined.

Is there geographic favoritism? Every nominee is considered for accomplishment, tenure, geography, format. It is fair to say that the committee agonizes over each of those qualities.

Who votes? The committee of 25 narrows it down to 24 nominees and that list is sent to approximately 1,000 broadcasters representing all formats, parts of the country and owners. An accounting firm receives and counts those votes.

Can’t the committee unilaterally select an inductee? Yes, but it is usually just one person, someone who is not an on-air talent.

What are the terms of the committee members? The positions rotate. Three to seven years seems to be the typical tenure.

What is a Legacy?  If a broadcaster is deceased, they can be fully honored as an inductee in the Legacy category.

Support is needed. Every year the induction ceremony is a beautiful, well-executed event celebrating our passion for quality radio. At the moment, it is one of the few pure “radio” gatherings. (Don’t annoy me about the NAB – they used to have a pure, big tent radio event but now that’s a sales event.).

The constant refrain that radio does not get appropriate credit as a viable, MAJOR medium can be mitigated when our Hall of Fame evening is a sell-out. Every single company should buy tables, ads and send their C-suite. The well-produced show is available for broadcast and should be broadcast! The speeches are much funnier than the Oscars or Emmys.

Walter Sabo is a leading media industry consultant and syndicated talk radio personality.  He can be emailed at Walter@Sabomedia.com. Website: www.waltersterlingshow.com

Industry News

KDKA-AM, Pittsburgh PD Dave LaBrozzi Announces Retirement

Via a message on Facebook, programming pro Dave LaBrozzi – currently brand manager for Audacy’s news/talk KDKA-AM, Pittsburgh – announces he’ll retire in early April. He writes, “I look back with gratitude. It began a long, long time ago at 1250 WLEM in my small wooded hometown of Emporium,im and I would have never imagined that all of my dreams would be multiplied by two. I was blessed with an amazing journey; from Emporium to New York City and every city in between including Nashville, Dallas, San Antonio, Austin, Baltimore and Pittsburgh…. The best part of my job was working with some of the best talent in the country. I tried to never get in their way, and I listened in awe to what they created daily. They were the reason for my success, and I am thankful for the privilege of tagging along… The time has come for me to walk away, and I do so with the deepest appreciation. If I worked with you, I hope you can say that I gave you my best and that I helped you succeed. I know my life was richer because of you and I will cherish the memories we created together. Thank you! Now, about that last break…”

Industry News

Newsmax TV Honors Memory of Rush Limbaugh on Chris Salcedo Show

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Newsmax TV paid tribute to the late Rush Limbaugh as the third anniversary of his death on February 17, 2021 approaches.  Afternoon host Chris Salcedo interviewed TALKERS founder Michael Harrison asking him to explain to younger viewers the significance Limbaugh played in the early development of conservative talk radio and how the medium has changed since his passing. See this informative exchange here.

Industry News

Jim Rome Moving Video Simulcast of Radio Show to X

The Big Lead reports from the Super Week radio row in Las Vegas that Jim Rome has announced thatim his CBS Sports Radio-syndicated program will cease its video simulcast with CBS Sports and that simulcast will move to X (formerly Twitter) soon. Rome had nothing but praise for CBS Sports and added that the video simulcast will disappear for a period before resurfacing on X at a date yet to be determined. There are no reported changes coming to the radio program itself. Read the story here.

Industry News

Pew Research: Majority of Podcasts Employ Guests

Pew Research Center says that according to its study of the podcast landscape focusing on analyzing guests featured on top-ranked shows, “most top-ranked podcasts in 2022 (76%) brought on at least one guest, with over 7,000 people appearing on these shows.” Other findings include: 1) Podcasts about certain topics tend to have guests more often, including top-ranked sports (100%), entertainment (85%)im and politics (78%) shows. In addition, 89% of news-focused podcasts (across topics) brought on at least one guest in 2022; 2) Most podcasts aren’t bringing the same guests on over and over. More than 99% of all guests only appeared once on any top podcast in 2022. In addition, about half (49%) of top podcasts brought on at least one guest more than once, and 23% hosted more than five different people more than once. The most common guests represent a range of professional backgrounds, including entertainment figures, scientists, journalists and political commentators. Pew senior computational social scientist Galen Stocking comments, “Our research has shed light on the variety of topics and approaches within the podcasting landscape. Here, we found that most top-ranked podcasts are bringing on guests, and often from a wide range of professional backgrounds. This can add to the perspectives heard on each podcast.”

Industry News

Podtrac Publishes January Top U.S. Podcasts Survey

Releasing U.S. podcast listening data for January, Podtrac reports that The New York Times’ “The Daily” unseats NPR’s “NPR News Now” as the #1 show on its chart, based on U.S. unique monthly audience.im NPR holds the #2 and #3 spots with “NPR News Now” and “Up First,” respectively. Commercial radio-related podcasts finishing in the top 20 include DailyWire’s “The Ben Shapiro Show” unchanged at #9, “The Dan Bongino Show” down one spot to #12, and FOX Audio Network’s “FOX News Hourly Update” up one spot to #14. This chart reflects programs that opt in to Podtrac measurement.

Industry News

Spotify Posts Q4 2023 Financial Date: Revenue Up 16%

Reporting both its fourth quarter 2023 and full-year 2023 operating results, Sweden-based Spotify reveals Q4 2023 revenue of €3.67 billion, an increase of almost 16% over the same period in 2022. Forim the full year of 2023, Spotify posted revenue of €13.25 billion, an increase of almost 13% over the full year of 2022. However, the company also reports a net loss of €70 million for Q4 of 2023 and a net loss of €532 million for the full year of 2023, the latter an increased loss of almost 24% from 2022 to 2023.

Industry News

Retired WBT-AM/FM Charlotte Newsman Jim Barroll Dies at 71

Retired WBT-AM/FM, Charlotte news broadcaster Jim Barroll passed away on Monday (2/5) at the age of 71 after a battle with cancer. Barroll served for more than 30 years in the WBT-AM/FM newsroom, beginning as a reporter before moving on to afternoon drive anchor and eventually news director. Barrollim retired from the station in 2016. Over the years, his focus was often on court reporting and the criminal justice system. He covered multiple Space Shuttle launches, the 1988 Democratic National Convention, the Jim Bakker trial, Hurricane Hugo, the crash of USAir Flight 1016, and the Rae Carruth trial. In 1990, he traveled with a North Carolina political and trade delegation to Germany during the aftermath of the fall of Communism in Eastern Europe and the German reunification. WBT says that Barroll and fellow anchor John Stokes were the backbone of its news operation for over 30 years. His daughter Amy posted to social media: “I will miss this man so, so much. He passed away this morning from an exceedingly aggressive mantle cell lymphoma. He was a completely healthy man a month ago. I am the luckiest person in the world to have called him my father.”

Industry News

TALKERS News Notes

Benztown will release the 10th Annual Benztown 50 List of Radio’s Biggest Imaging Voices, “the radio industry’s exclusive listing of the top 50 voiceover artists in the U.S. and Canada.” The Benztown 50 list is based on several criteria, including number of radio station affiliates, station size and market. Benztown has partnered with P1 Media Group to compile and analyze industry data that will be the foundation for this distinction. Apply now through March 1. Voice talent can apply here.

Syndicated Solutions, Inc celebrates its 25th Anniversary. The company was founded in February 1999 by Robert Carey and has successfully syndicated many radio shows over the years, including the current travel show “RMWorldTravel with Robert & Mary Carey and Rudy Maxa,” and the “Rick & Bubba Show” that is in the process of being transitioned into “The Rick Burgess Show.” Carey says, “It’s incredibly gratifying to have incubated SSI from a business trip conversation with George Green while working for Disney/ABC and successfully growing it into the company that SSI became for so many of our operating years, as well as the evolution into the more focused firm that we are today.”

FOX Sports Radio’s “The Paulie and Tony Fusco Show” was awarded the 2024 Sports Podcast Award for “Best Sports Comedy,” from The Sports Podcast Group. “The Paulie and Tony Fusco Show” is a satire of sports talk radio and “hot take” media personalities. It is written, produced, and hosted by veteran sports talk producers Andrew Samson and Sharief Ali, who play two Philadelphia Eagles fans who claim to have the “smartest” sports takes, when in reality their takes are terrible.

Industry News

Yesterday’s (2/6) Top News/Talk Media Stories

A federal appeals court rules former President Donald Trump does not have immunity from prosecution; the U.S. House fails in a vote to impeach Homeland Security Secretary Alejandro Mayorkas; under pressure from Trump, Senate Republicans are expected to block the bipartisan border deal and aid for Ukraine and Israel package; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war; the 2024 presidential race; a Michigan jury finds Jennifer Crumbley guilty of manslaughter; and Tucker Carlson’s visit to Moscow and his expected sit-down interview with Vladimir Putin were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Audacy Won’t Challenge BMI Merger in Exchange for $25.4 Million in Stock

A bankruptcy court judge is agreeing to Audacy’s settlement with BMI in which Audacy agrees not to challenge BMI’s pending merger in exchange for at least $25.4 million in BMI stock. This comes as Audacy makes its way through the Chapter 11 proceedings and addresses both the audit dispute and fee dispute Audacy has with BMI. Regarding the audit dispute over how many BMI shares Audacy owns,im Audacy agrees to pay BMI $550,000 in settlement of those claims. Audacy and BMI agree to resolve the fee dispute with 60 days of BMI’s merger. Based on the results of the 2017-2019 Audit, BMI asserted that Audacy owed approximately $1.68 million in fees to BMI. Audacy disputed BMI’s claim and, since 2020, has been negotiating with BMI to settle that matter and any potential claims relating to Audacy’s 2020 revenue subject to license fees. BMI has also asserted that Audacy owes approximately $9.26 million in unpaid license fees and accrued late fees, which Audacy disputes. Audacy says in its filing that this “Settlement is in the best interest of all stakeholders (including Debtors’ secured creditors, the only impaired parties) because it will, subject to the closing of the merger, bring in at least $25 million of funds to the Debtors’ estates (potentially within days of this settlement being approved), with the possibility for up to an additional $13.6 million in the following months.”

Industry News

Ron Cook Retires from KDKA-FM, Pittsburgh

Patch.com reports that KDKA-FM, Pittsburgh “93.7 FM The Fan” air personality Ron Cook announced his retirement from the station yesterday (2/5). Cook is one of the original hosts who joined the station atim its inception in 2010. Cook told his listeners, “It’s been a blast with you guys.” Cook is also a sportswriter for the Pittsburgh Post-Gazette. He’ll leave that position after his last column appears on Sunday. Audacy Pittsburgh SVP and market manager Michael Spacciapolli comments, “From the first day ‘93.7 The Fan’ signed on the air, Ron brought instant credibility to the station with, not only with reputation as one of the top columnists in the market, but also a trusted voice that sports fans wanted to hear from. That is a rare combination, and to this day we are fortunate that Ron was here with us from the beginning.” Read it on Patch here.

Industry News

WWO: AM/FM Radio Ads Provide 14% Average Lift in Site Traffic

This week’s Cumulus Media | Westwood One Audio Active Group blog looks at the results of 17 attribution studies the company commissioned from LeadsRX for AM/FM radio campaigns for various goods and services. Some of the conclusions drawn from these studies include: 1) On average, AM/FM radio campaigns generated a +14% lift in site traffic across the 17 campaigns. Campaigns are measured against LeadsRx benchmarks to determine the performance of attributed lift. The scale ranges from aim small attributed lift (0% to +3% lift) to excellent (+15% or more). Across the 17 campaigns analyzed, the average attributed lift was +14%. Three tax preparation service campaigns achieved “excellent” status ranging from a +30% to +48% attributed lift; 2) On average, the 17 AM/FM radio campaigns saw the highest percentage of impressions at the start of the week, peaking on Mondays and Tuesdays. Compared to the Nielsen impressions, the AM/FM radio campaigns outperformed on Saturday, Sunday, and Monday. Advertisers should increase their use of AM/FM radio on the weekends. AM/FM radio campaigns on weekends drive impact and results; and 3) On average, evenings have a greater share of attributed web sessions due to available devices and free time of consumers. Mornings historically underdeliver their share of impressions since consumers are busy getting ready for work and school. This expected pattern should not be a reason to move campaign weight out of morning drive. Morning drive exposure results in web sessions during later dayparts when consumers have the time and available devices to respond. Read the full blog post here.

Industry News

Ratings Analysis: News/Talk During the Holiday Survey

imToday, TALKERS magazine managing editor Mike Kinosian does a deep-dive into the recent performances of the news/talk format during Nielsen Audio’s “Holiday” PPM ratings period. He writes, “Last week, we recapped how all-news stations have recently performed in (volatile) ‘Holiday’ survey periods. As a companion piece, the data summarizes ratings performances of news/talk stations in the two most recent ‘Holiday’ sweeps.” See the full story here.

Industry News

TALKERS News Notes

Audacy announces the launch of “One Handshake Away: Peter Bogdonavich & The Icons of Cinema,” a seven-part limited-run series featuring Academy Award-nominated director, writer, actor, producer, critic, and film historian Peter Bogdanovich in conversation with some of the greatest directors past and present including Orson Welles, Greta Gerwig, Quentin Tarantino, and Alfred Hitchcock from both new and never-before-heard archival interviews.

BIN: Black Information Network and iHeartMedia announce “Black Land,” a new podcast that will “look into the lives of ordinary people and bring to life their extraordinary tales of triumph and circumstance through the lens of community.” Hosted by Emmy-award winning, BIN: Black Information Network journalist Vanessa Tyler, the new series will dive deep into uncharted stories and give an overdue and deserving voice to those who have often experienced the other side of the American dream. Tony Coles, president, BIN: Black Information Network, says, “These stories are not just important – they are essential. We will continue to use this platform to amplify marginalized voices, foster understanding and contribute to a more inclusive, understanding, and compassionate world.”

Industry News

Yesterday’s (2/5) Top News/Talk Media Stories

House Republicans reject a bi-partisan plan to stop migration at the border in exchange for aid to Ukraine; today’s House vote on impeaching Homeland Secretary Alejandro Mayorkas; the 2024 presidential race; Secretary of State Anthony Blinken meets with Saudi crown prince to drum up support for Gaza cease fine; the heavy rains and mudslides in Southern California; MAGA’s Taylor Swift-NFL conspiracy theory; Donald Trump’s legal battles; the Fani WillisNathan Wade relationship; Toby Keith dies at 62 after a battle with cancer; and King Charles III steps away from official duties to undergo cancer treatment were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: One Special Person

By Steve Lapa
Lapcom Communications Corp
President

imOne person can make a difference.

I thought my first boss invented that quote. Seems he borrowed the first half of JFK’s “One person can make a difference, and everyone should try.” It seems in 1964 former first lady Jacqueline Kennedy was describing JFK’s philosophy to a historian as opposed to offering a direct quote. Ultimately, the press attributed the quote to JFK. It’s the thought that counts.

Fast forward to my first management job in Buffalo, New York and the quote became a goal. Consider the GOATS we see in professional sports. Michael Jordan or Tom Brady could put a team on their back and 13 World Championships followed.

Now we see the phenomenon in the explosive intersection of pop culture and sports. Stand back fans, this is a lot bigger than Joe DiMaggio and Marilyn Monroe. This is about the two biggest brands on the planet today joining forces to move the needle in every measurable media metric and drive the commercial value of a partnership through the stratosphere while staying within the confines of good taste.

This is about Taylor Swift and NFL future hall of famer Travis Kelce. This storyline has driven the average ticket to Super Bowl 58 to over $6,000, gameday VIP treatment will run over $35,000.

What does all this heady superstar stuff have to do with us everyday radio/audio sellers and managers watching at home? The “one person can make a difference” theory can work for you.

Here is how:

1. Practice makes perfect. Ever think about how many hours Taylor Swift rehearses? Rumor has it she sings while jogging on a treadmill. Pass the oxygen. When Payton Manning worked out at full speed on an inclined treadmill, we asked him about that grueling drill. His answer was classic, “Ever been chased by a 300-pound lineman who can run 40 yards in 4.6 seconds?” How about you? What is your sales practice routine?

2. The need to be different. Every great athlete, performer, scientist, and innovative businessperson told themselves and anyone who would listen they had the need to achieve. What would your manager say if you said, “I am ready to deliver more sales than anyone else who ever worked here!”

3. The long haul. On the way to achieving their goals, the great ones have no clock, just focus. Even the great James Madison, the youngest framer of our Constitution would “sit for ideas” waiting until he could clearly process and communicate the concepts he was developing.

Too many sellers and managers take short cuts, give up before the 9th contact or move on to other jobs thinking the grass is greener. Be the one person who makes a difference and enjoy the game!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Calculating Taylor Swift

By Holland Cooke
Consultant

imNow that every single thing is a political argument, the angry social media conversation about Taylor Swift is unsurprising. And with the Super Bowl looming, the decibel level amps-up.

So, kudos to SiriusXM and CNN host Michael Smerconish. I’ve previously cited him here as technique worth emulating when it comes to:

– Polling the audience on an ongoing basis (a sponsored feature on smart radio stations)
– Leveraging social media to give audience ownership of the show; and
– Genuine curiosity. His centrist approach earns him scorn from both sides in this Cold Civil War we’re living through. I can relate. When I managed WTOP, Washington, the quickest way to make the phone explode was to announce a crowd estimate for an abortion rally. Both sides jammed the lines to damn the number.

This preposterous Swift kerfuffle had been all heat until Smerconish shed light on it this past weekend. Noting rumors shared by FOX News that she would photobomb the Super Bowl with a Joe Biden endorsement, his poll question was “Could Taylor Swift determine the outcome of the presidential election?”

im

Just now, you answered that question in your own mind. But – for our purposes – the more useful approach is to consider information Smerconish curated unfiltered by personal politics:

– Swift has 279 million Instagram followers
– She has (so far) sold 4.35 million pricey tickets for The Eras Tour. Its “record-shattering revenue” (so far) is $1 billion+
– $200 million (so far) in tour merchandise. Her gray $45 T-shirt is now sold-out in all but 3XL and 4XL.
– 26 billion+ Spotify streams in 2023.
– SSRS polling: 59% of USA adults identify as Swift fans, 63% of women; and her fans are evenly divided 50/50 between Democrat or Dem-leaning and Republican or GOP-leaning.
– On her urging, several hundred thousand Americans younger than 25 have registered to vote.

Add it all up? “Taylor knows your social media interactions, where you saw her on tour, how much merch’ you’ve bought from her website, she knows the size of your T-shirt, the number of downloads you’ve made. We’re embarking on an election cycle which will be (a) the most expensive in history, and (b) will see much of the money spent on ‘micro-targeting,’ the use of online data to tailor – pun intended – advertising messages to individuals based on the identification of recipients’ personal vulnerabilities and interests. In order to target effectively, data is essential. And Taylor’s got lots and lots of it, and on a demographic that is exactly what the Biden team needs the most: disproportionally female, young, and passionate. With truly the touch of a button Taylor Swift is uniquely situated to use the data at her disposal to impact the presidential race.”

Leave it to your nerdy consultant to ask: Are WE using OUR listener data to OUR benefit?

Bigger-picture issues:

– Privacy: We have all volunteered LOTS of information about ourselves. Look what pops up in your email and your social media.
– Vulnerability of the Electoral vote process: The last two Republican presidents took office after losing the popular vote. Taylor Swift is my coastal Rhode Island neighbor, and if she votes here, neither of us matter. Our state has four electoral votes. Just 40 thousand-some popular votes in three key states gave Biden his 2020 win.
– Tone: The measurable appeal of Swift’s sunny disposition vs. “I am your retribution.”

Good for us. News/talk radio is in the suspense business. “What JUST happened??? What happens NEXT???” So, we should wish Nikki Haley well.

Inquisitive Smerconish sounds like dispassionate Mr. Spock: “What [Swift detractors on the right] should be worried about is her data.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Nominees for 2024 iHeartPodcast Awards Revealed

iHeartMedia announces the nominees in 29 categories for this year’s iHeartPodcast Awards. iHeartMedia teamed up with South by Southwest (SXSW) Conference and Festivals to host the live and in-person ceremony in Austin at the Fairmont Hotel on March 11 at 9:00 pm. ET. The ceremony will also broadcast on select iHeartMedia radio stations nationwide, digitally through the iHeartRadio app andim video stream in partnership with YouTube on the iHeartRadio Channel. Podcast fans help decide the winner of the Podcast of the Year by voting online at iHeartPodcastAwards.com now through February 18. This year’s nominees include “Crime Junkie,” “The Daily,” “My Favorite Murder,” “New Heights,” “Normal Gossip,” “On Purpose with Jay Shetty,” “The Retrievals,” “Scamanda,” “SmartLess” and “Wiser Than Me with Julia Louis-Dreyfus.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “As the podcast industry continues to rapidly grow, this past year has clearly proven that podcasters are always innovating in the audio space and finding new ways to reach and engage new audiences. The nominees for the 2024 iHeartPodcast Awards reflect the results of honing that creativity and we’re thrilled to celebrate and once again empower these creators and elevate the podcast industry together live in person at SXSW.” See all the nominees here.

Industry News

Audacy and Veritonic Renew Relationship

Audacy and audio analytics and research platform Veritonic announce they have renewed their partnership. Audacy SVP of research and insights Idil Cakim comments, “Measuring the impact of ourim total Audio campaigns — including radio, streaming and podcast advertising— with Veritonic allows us to show the power of Audacy’s content in connecting with audiences and mobilizing customers. We’re thrilled to continue our partnership and enable our clients and advertising partners to leverage audio to achieve the utmost in competitive edge, reach, and ROI.”

Industry News

RAB Announces Staff Promotions

RAB announces the promotions of three staff members; Kim Johnson to vice president of professional development, Cynthia Pham to vice president of digital services, and Madison Wright to director of events and communications. Kim Johnson joined RAB in 2015 as account development manager. She joined RAB’s professional development department as director of sales in 2018. Cynthia Pham joinedim RAB in 2000 to help create databases and programming as RAB.com was emerging on the internet. Since then, she has designed RAB’s proprietary systems touching nearly every aspect of RAB services and operations including, RAB’s CRM product Account Manager, GoCart (RAB’s e-commerce platform), training and education management platform and Radio Mercury Awards’ database and entry platform. Promoted in July 2023, Madison Wright is the director of events and communications for RAB, intertwining her passions for public relations, social media and creating “memory-making moments” with her love for radio. RAB president and CEO Erica Farber states, “RAB is proud and delighted to promote all three dedicated and accomplished team members. I am truly excited to see how they will continue to grow professionally and super serve RAB’s membership.”

Industry News

TALKERS News Notes

PodcastOne enters into a new agreement with Kelly Stafford for her “The Morning After with Kelly Stafford & Hank” podcast for exclusive distribution and advertising sales rights. The podcast starring the wife of LA Rams QB Matthew Stafford and Detroit TV news personality Hank Winchester launched in 2021 and joined the PodcastOne network in 2022. PodcastOne president and co-founder Kit Gray comments, “Kelly is a leading voice in the parenting influencer space. She has been a big part of our network, and we are thrilled to have her extend with us. We love the recent addition of Hank as co-host of ‘The Morning After’ and can’t wait to see where the show goes moving forward.”

GCN-syndicated talk host Dr. Daliah Wachs adds Jeri Lyn Broadcasting’s adult contemporary KHTS-AM/K251CF, Santa Clarita, California to its roster of affiliate stations. KHTS airs the program on Saturdays from 11:00 am to 1:00 pm.

Virtual News Center adds Four Corners Broadcasting, LLC’s five stations serving the Durango, Colorado market to is roster of affiliates. Local newscasts are being anchored by Sandi Conner.

Industry News

Top News/Talk Media Stories Over the Weekend

Negotiations in Congress over border legislation and aid to Ukraine and Israel; the U.S. military strikes Iran-backed groups in Iraq and Syria; MAGA’s Taylor Swift-NFL conspiracy theory; the 2024 presidential race; Donald Trump’s legal battles; the Fani WillisNathan Wade relationship; Sunday evening’s Grammy Awards; an atmospheric river drenches Southern California; and Apple’s Vision Pro headsets hit stores were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Industry and Nation Mourn Death of Joe Madison

Talk radio host Joe Madison – also known for much of his career as The Black Eagle – died on Thursday (2/1) at 74 after a battle with cancer. His family released the following statement: “It is with a heavy heart that we announce the passing of our beloved husband and father, Joe Madison. He passed away peacefully at home surrounded by family. Joe dedicated his life to fighting for all those who are undervalued, underestimated, and marginalized. On air he often posed the question, ‘What are you going to do about it?’ Although he is no longer with us, we hope you will join us in answering that call by continuing to be proactive in the fight against injustice. The outpouring of prayers and support over the last few months lifted Joe’s spirits and strengthened us as a family. We continue to ask for privacy as we gather together to support each other through this difficult time.” Madison had been hosting the morning drive program on SiriusXM’s Urban View channel since 2008. Before he went into radio, Madison had become the youngest Detroit NAACP chapter leader at 24 years old. While Madison dabbled in radio while at Washington University in St. Louis, he first worked in commercial radio at Detroit’s WXYZ. From there he hosted a show on WWDB-FM, Philadelphia before moving to Washington, DC for a long stint at WWRC. He moved across town to Radio One-owned WOL, Washington where he hosted the afternoon drive show and served as program director. At this time, Radio One began syndicating his show nationally and it was simultaneously added to the lineup at SiriusXM. TALKERS founder Michael Harrison issued the following statement: “Joe Madison was one of the greatest of the greats among radio talk show hosts of the modern era. He transcended the role of ‘talent’ to rise among the ranks of America’s most influential civil rights thought leaders. His devoted following crossed the boundaries of race, age, gender, and politics. During his illustrious career, in addition to receiving countless awards in the fields of broadcasting and activism, he was a recipient of TALKERS magazine’s two most important honors, the Freedom of Speech Award and the Humanitarian of the Year Award. I am humbled to have had the privilege of this great man’s friendship for more than three decades and will treasure his inspiring memory for the rest of my days.”