Monday Memo: WHY Are You Podcasting?
By Holland Cooke
Consultant
Because you can? Because you aren’t doing AM/FM radio? Because you are on radio, but can’t-do-there what you can-do podcasting? Because you are making money podcasting?
Podcasters I help must first survive a conversation about WHY. “It’s a success…if…” WHAT?
Wired magazine co-founder Kevin Kelly reckons that “a creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 true fans to make a living.”
Devour these four pages he wrote – a genuine whack-on-the-side-of-the-head – and the structure for my coaching: http://getonthenet.com/1000TrueFans.pdf
What you read there may change how you approach the podcast you’re doing… or nudge you into podcasting if you don’t. As does the Edison Research 2024 Infinite Dial survey. Here’s that download, and a cautionary video from TALKERS publisher Michael Harrison: http://getonthenet.com/podcasting.html
Next Monday is Memorial Day here in the USA, so I’ll be back here on “…the third of June.” If you work mornings, this is my last column you will see before your show that day, so make a note in your bumper file: Bobbie Gentry, “Ode to Billy Joe.”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
Historically, the beginning of the Major League Baseball season has been good to radio stations that serve as flagships for play-by-play, often bringing new cume to their ratings. Today, TALKERS managing editor Mike Kinosian looks at how flagship stations performed during Nielsen Audio’s April PPM survey. He notes, “Generally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24). There was a (6+) March 2024 – April 2024 uptick in approximately four of every five applicable flagship cases (81%); 15%dipped; and 4% were flat.” iHeartMedia’s news/talk WLW, Cincinnati (Reds) saw the biggest leap in AQH share rising from an 11.3 share in March to a 13.3 share in April (retaining its #1 rank as well). 
Documentary was produced, directed, and narrated by Jeff Aiello. KMJ program director Blake Taylor also served as a producer for the film. Winners will be announced at the 53rd Northern California Emmy Awards Gala on June 15, 2024, at the San Francisco Hilton. Cumulus Fresno regional VP and market manager Patty Hixson says, “It is a remarkably humbling experience to be a part of this documentary celebrating KMJ’s 100 years of serving the community. I am grateful to have been with this heritage brand since the late 80s. The entire KMJ team is excited to share our story through this documentary – and we’re thrilled that the film has been nominated for an Emmy!” Blake Taylor adds, “When KMJ went on the air, people didn’t have radios. That is one of the great lines from the film that really speaks to me. The longevity, the success, and the impact of KMJ for over a century is really remarkable. To be a small part of that is truly meaningful.”
says that key points for advertisers to know about podcast listeners include: 1) More people than ever are listening to podcasts: 67% of the 12+ population has ever listened to a podcast; 47% of the 12+ population are monthly podcast listeners and 34% are weekly listeners; 2) Listeners are spending more time than ever with podcasts: In 2014, out of the daily time spent listening to all audio by those age 13+, 2% was spent with podcasts. In 2024, that number more than quadrupled and podcasts now account for 11% of daily time with audio. Twenty-three percent of weekly podcast listeners spend 10 hours or more listening to the medium each week; and 3) Podcasts reach all generations: 29% of kids age 6-12, 59% of those age 12-34, 55% of those age 35-54, and 27% of those age 55+ are monthly podcast listeners. 
Duran And The Morning Show,” with a live performance from local singer/songwriter sensation Jackie Romeo, currently a contestant on “The Voice.” BFoA says the mixers serve a dual purpose: to bring together up-and-coming broadcast professionals with their peers and executives; and to increase awareness of the BFoA’s charitable mission. BFoA president Tim McCarthy states, “Our first two Media Mixers were a huge success for young professionals who mingled with executives, and we’re looking forward to another great event. We have an obligation to show young people in radio and television that broadcasting offers successful and fulfilling career opportunities. We also need to help them understand what the Broadcasters Foundation does, why it’s important, and how they can help.” The two-hour event is free, but space is limited, and advance registration is required. 
NBA veteran and current Houston Rockets color commentator Ryan Hollins will join Mike Harmon hosting the Sunday 9:00 am to 12:00 noon ET program, and 8-year NFL veteran and All-Pro safety Kerry Rhodes parnters with Dan Beyer hosting the Sunday 12:00 noon to 2:00 pm program. iHeartMedia EVP of sports programming Don Martin and FOX Sports Radio SVP Scott Shapiro comment, “Sports fans know that they can come to us live 24/7 for strong opinions, predictions and instant reaction to all of the drama taking place in the world of sports. We are fired up that our lineup of personalities continues to get stronger and stronger. FOX Sports Radio is here to provide entertainment and companionships to sports fans all day, every day.”
podcasts) for April 2024 and NPR’s “NPR News Now” retains its #1 rank, followed by sister program “Up First” at #2 and audiochuck’s “Crime Junkie” at #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one place to #6, Salem Podcast Network’s “The Charlie Kirk Show” sliding back one place to #17, and Cumulus Podcast Network’s “The Mark Levin Show” also moving back one spot to #28. 
This week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!
The second of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM dips two-tenths to finish with a 4.6 share (weekly, 6+ AQH share) and slides back to the #6 rank, while Hubbard Broadcasting’s all-news WTOP-FM loses one-tenth to finish with a 7.8 share good for the #2 rank. In Boston, iHeartMedia’s news/talk WRKO declines one-tenth for a 3.3 share finish and holds steady at the #12 rank, while sister all-news WBZ-AM rises three-tenths to a 4.9 share, yet it falls one spot to the #7 rank. In Seattle, Bonneville’s news/talk KIRO-FM dips one-tenth to a 3.8 share and slides down to the #10 rank, while Lotus Communications’ all-news KNWN-AM/FM loses one-tenth to finish with a 2.4 share and remains ranked #18. 
personality Doug Gottlieb is the new head coach of the school’s men’s basketball team. In what is a first, Gottlieb will continue to host his daily, two-hour radio show for FSR while undertaking his new role with UW-GB Phoenix. Gottlieb was a standout point guard at Oklahoma State from 1997 – 2000. He’s coached AAU teams and coached at the Maccabiah Games in Israel. During time in the media, he’s been a studio and in-game commentator for college hoops over the years while serving with ESPN, CBS Sports and Fox Sports. 
Indianapolis where Art Vuolo – chronicler of radio history and operator of Vuolo video – fondly remembers him early in his career as “a very popular night DJ at powerful WIBC-AM 1070 in Indianapolis doing his show from a tiny studio atop a Mel’s Drive-Inn style restaurant known as Merrill’s Hi-Decker where listeners would vote for favorite songs by flashing their headlights! He also was Indy’s local Dick Clark with a teen dance show on WISH TV 8 called the RC Cola Rhythm Carnival.” After Indy, Summer landed the late-night show at WBZ in 1963. WBZ says, “His show, ‘Nightlight,’ was known for its humor, along with listeners calling in to give him the ‘password’ of ‘one hen, two ducks, and three squawking geese.’ He would also recite poetry on air.” Summer was inducted into the Massachusetts Broadcasters Hall of Fame in 2018 for his work in the industry. He was also known for his TV and radio commercial voiceover work and spent time as a podcast host.
Makeover. The book is named one of BookAuthority’s 20 Best Personal Finance Books of All Time and has spent more than 1,000 weeks on bestseller lists. To date, over 9 million copies have been sold worldwide, and every year, more than 400,000 readers buy the book. Dave Ramsey says, “The plan is still simple, and millions of people have done it. You can solve your biggest problem with the least-complicated finance book out there. It’s the stories of everyday people in TMMO that makes it so powerful and inspiring. They’re the real heroes. Their stories of real life-change are all the proof you need that this stuff really works.” The new edition offers Ramsey’s principles, along with updated statistics and examples. It now includes advice on topics like: Mortgages and car loans; buy now, pay later loans; saving and investing for retirement; and paying for college while avoiding mountains of debt.
will cover the latest on significant events from around the nation and the world.” Levanthal adds, “‘The Leventhal Report’ will bring the top stories to the growing Newsmax2 audience with an in-depth analysis of the ‘why’ and what it means to them and our nation. I am looking forward to bringing my global experience in covering the news that matters most to Newsmax2’s lineup of hard-hitting journalism.” Newsmax2 is the network’s free streaming channel available on the Newsmax App and FAST channel platforms found on most major OTT systems including Roku, Samsung, Amazon Fire, Pluto, Vizio, LG, Tivo, Plex and Xumo. Newsmax2 also airs on 20 television broadcast stations through digital channels.
defaming two Georgia election workers, and they were accusing him of make new false accusations against them. 
talking about the 2020 election for three years and was never made aware that election talk was off limits. In The New York Times story Giuliani states that WABC’s policies on this topic are “a clear violation of free speech” to which TALKERS founder Michael Harrison comments, “As a lawyer, former attorney
general and former mayor, Giuliani should know better than to muddy the waters about ‘free speech’ by citing it and distorting it for his own defense in this manner. The letter of the law regarding the First Amendment protects the rights and responsibilities of Catsimatidis as the licensee and platform owner in this situation. And as far as the spirit of the law as indicated by the general term ‘free speech’ is concerned, the understanding between these two men as to what Giuliani can discuss on WABC is completely subjective and ultimately based on what the licensee determines at any given moment to be in the best interest of the platform, its listeners and most importantly, the truth.” 
Does anyone care anymore?
Actor Hugh Grant’s Tweet called it “The destruction of the human experience. Courtesy of Silicon Valley.” He was reacting to Apple’s 
Radio 1190 AM.” Beck’s program will air from 8:00 am to 11:00 am. He says, “I’m excited to partner with iHeartRadio on the relaunch of KFXR. With Dallas-Fort Worth being our home market and the home of my American history museum, I can’t wait to exploit the many opportunities that will grow our relationship with the listeners in Texas and KFXR.” Glenn Beck will be appearing as keynote speaker at TALKERS 2024: Radio and Beyond at Hofstra University on Friday, June 7. 
Melanie Ricks – transitions to a digital-only format this summer. Station director of content Kyle Wallace says, “We are excited for Mel and the new opportunities a digital show presents itself, particularly as fans explore new ways to consume our content. Carrie and Ben are part of the up-and-coming generation of young broadcasters, and since both teammates joined the ‘Truth’ team at its inception, their passion and grasp on the Milwaukee community will translate through the airwaves.” GKB says, “Jammin with Juice promises to be a dynamic addition to the lineup, offering a fresh perspective on pop culture, trending topics, and lifestyle through the lens of two local millennials. Hosted by Ben ‘Jammin’ and Carrie ‘Noni Juice,’ the show promises to dissect trending topics, share candid opinions, and deliver plenty of laughter as they explore and entertain.”