Industry News

Yesterday’s (9/17) Top News/Talk Media Stories

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Today is Constitution Day

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AUDACY STUDY: Local Radio is the Most Trusted News Source

Local news radio is the most trusted news source, besting TV and social media, according to a new study conducted by Audacy in partnership with Alter Agents – a marketing research firm.  The study – “Local News Radio: Credible, Engaging & Mobilizing” – explores news radio’s powerful connection with news enthusiasts who consider news radio to be a vital part of their day and demonstrates how unbiased journalism and trusted relationships create a safe haven for audiences and brands. The study surveyed 2,542 listeners from seven markets with Audacy news stations, including Chicago, Dallas, Detroit, Los Angeles, New York, Philadelphia and San Francisco. “In an age of information overload, Americans seek credible news sources they can rely upon. Enter local news radio,” said Paul Suchman, chief marketing officer, Audacy. “Local news radio serves as a trusted voice, delivered by brands that are deeply connected to the communities they serve. These environments create exceptional opportunities for advertisers to reach engaged audiences with significant buying power. And the premium content local news stations deliver is unparalleled in its relevance, timeliness, and humanity.”  The study indicates that at all moments throughout the day, millions of listeners turn to their trusted local news radio stations for the latest updates, insights and stories that shape their community and the world. These listeners are deeply engaged with their cities, constantly seeking information and turn to trusted news sources to stay informed. 85% of listeners find local radio news credible – more than any other medium. The study further insinuates this credibility pays immense dividends for advertisers, as 92% of listeners pay attention to advertisements they hear on local radio, with almost 80% of these listeners finding ads on news stations both trustworthy and informative.  To view the “The Power of Local News Radio” please click here.

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Nikki Haley to Host New Radio Show on SiriusXM.

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Audacy’s KNX News 97.1 FM and the Los Angeles Times to Co-present a Live Debate in Race for L.A. County D.A

LA DA DebateAs millions of voters across Los Angeles County decide how to cast their ballots in the pivotal race for district attorney, Audacy’s KNX News 97.1 FM and the Los Angeles Times are joining forces to present a live debate between incumbent George Gascón and challenger Nathan Hochman on October 8 at 5:00 pm PT.  Sources at Audacy Los Angeles tell TALKERS, “With criminal justice top of mind for voters across Southern California, the KNX News/L.A. Times debate will dig into the key issues impacting safety, equity, and quality of life for the residents of America’s most populous county ahead of the November 5 election. The one-hour, commercial-free debate will air on KNX News (97.1 FM & 1070 AM) with live video available on the digital and social platforms of KNX News and the Los Angeles Times. KNX News anchor Mike Simpson and chief correspondent Charles Feldman will moderate the debate. Panelists will include L.A. Times reporters James Queally and Brittny Mejia and KNX News reporter Emily Valdez. Media interested in attending should contact Alex Silverman at alex.silverman@audacy.com for details and logistics.

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TALKERS News Notes

Job Opportunity

Great Full Time News Opportunity at WBT

WBT

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Yesterday’s (9/16) Top News/Talk Media Stories

The second attempt on former President Donald Trump’s life over the weekend remained the most talked about story in talk media yesterday (9/16).  The Israel-Hamas war and rising Middle East tensions; the Russia-Ukraine war; the migrant crisis; and situation in Springfield, OH; the economy-inflation and the indictment of Sean “Diddy” Combs were also some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

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WPHT, Philly Draws 500 to “Politics & Pints” Live Event with Don, Jr

Dom and DonAudacy news/talker WPHT, Philadelphia’s recently launched live series of public meeting events titled “Politics & Pints” kicked into high gear this past Thursday (9/12) evening as popular station midday personality Dom Giordano hosted an evening with Trump Organization EVP, Donald Trump, Jr before a sold-out crowd of 500 listeners, sponsors, and local officials at the Scottish Rite Auditorium in Collingswood, NJ. The conversation covered the election, the state of the union, and Trump Jr’s worldview. Giordano (pictured above left) tells TALKERS, “Don Trump Jr (r) took us inside big Trump moments like the family coming down the escalator in 2016 and his call with his father after he was shot. He did this while doing a dead-on Trump impression and speaking fluent Czech.”  Giordano adds, “He was very personable and quite intelligent.” Politics and PintsA cash bar for soft drinks, beer and wine was available for purchase in the lobby of the Scottish Rite Auditorium. Ticket prices ranged from $500, which included a VIP pre-event meet and greet, a copy of Letters to Trump and a commemorative Politics & Pints tumbler, to $195 for reserved seating that included a copy of Letters to Trump by former President Donald Trump. Special handicap seating was also available.

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Monday Memo: Are You Boring?

By Holland Cooke
Consultant

im

Lately, life is anything-BUT. Examples: the 2024 presidential race, extreme weather, the consumer economy, recurring gun violence. We’re all wondering, “What NEXT???”

So being-known-for-knowing will earn your station more occasions of tune-in. “Stay close to the news.” And exploit your network by offering, for example, “a quick FOX News update, every half-hour.”

Admittedly, what your network is reporting is also available on smartphones, smartwatches, and smart speakers. But your station may also be, as my clients tout, “Your Only Local News Radio.”

Simply doing local news is a start… BUT… I wish there was a more diplomatic way to say this: Are your newscasts boring?

im

Too often, local news copy doesn’t enable the listener by telling what a news item means to him or her. I heard a local news voice seeming to read a press release, announcing that: “The [name of] County government’s new website has gone live. The revamped site [URL] was unveiled at this week’s [name of] County commissioners meeting. The board’s chairman said the revamped site has a much more professional appearance, and offers quick, user-friendly navigation. The county’s IT director added that the feedback she’s received so far from county employees and residents has been positive.”

Zzz…

Don’t just recite process. Explain consequence. To Larry & Lisa Listener, typically self-congratulatory source material like that copy is irrelevant blah-blah-blah.

Bothering to actually explore the website, I found how it enables listeners to get help with: “potholes, damaged curb, traffic signals, weeds, dogs barking, abandoned vehicles, chemical discharge, water leaking, litter, road striping, ADA compliance, blocked drainage channel, street lights, damaged sidewalk, traffic/road signs, overhanging trees/shrubs, noise nuisance, hazardous parking, storm sewer leaking/blockage, water leaking on roadway, loose/protruding manhole cover, discrimination complaint, Fair Housing complaint.”

Unwrap the package.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

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TALKERS News Notes

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Top News/Talk Media Stories Over the Weekend (9/14-15)

The second attempt on former President Donald Trump’s life was a major topic in news/talk media late in the weekend. Other topics included the presidential race followed by the Russia-Ukraine war, the Israel-Hamas war, the economy-inflation, the migrant crisis (focused on the debunked Haitian/Springfield, OH pet story) and the NYPD investigation which were the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.

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Charlotte’s WBT AM/FM, Radio One, and The Carolina Journal partner to present “The Carolina Journal News Hour on WBT”

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Katz Again Recognized as Richmond, VA Fave

Industry Views

STERLING STATES: Get Rush Right!

Walter M. Sterling
By Walter M Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
“Sterling on Sunday”
Talk Media Network

BLIND QUOTE TEST: Who said, “We don’t have to worry about oil spills, the ocean is a big place. What do we care about dolphins? I don’t see dolphins building super-highways at the bottom of the ocean.” That’s Rush Limbaugh at one of his more compelling moments.

Mr. Limbaugh and I shared a mentor: Ed McLaughlin.  When Rush launched, he did an interview with this publication where he stated that his mission was to INFORM-INFORM-INFORM. I was with Ed Mclaughlin when the article was published and Ed became distracted and slightly annoyed,

“I’m going to have to talk to Rush when he gets off the air. That’s not his mission. His mission is to ENTERTAIN-ENTERTAIN-ENTERTAIN,” said Mr. McLaughlin. Rush followed the guidance from McLaughlin, who was the founding GM of KGO San Francisco and president of the ABC Radio Networks.

The reason Rush was a success was not that he attacked Democrats, it was because he was entertaining.  Tragically, it appears that most of his copycats only steal Rush’s stage rather than his performance.

Rush’s show was heavily prepped to generate an entertaining package. Yes, he’d attack Democrats – and he initially attacked Donald Trump. But the show was everything else, and everything else won the ratings.

EVERYTHING ELSE:

• Every single day Rush brought BRAND NEW proof for his argument on any subject. He delivered revealing stories, anecdotes, jokes, observations. All shows were fresh and UNPREDICTABLE. While his conclusions on a given topic may have repeated day after day, his evidence was always new and often surprising.

• He liked cats. He talked a lot about his cats.

• Radio wrestling. If a caller presented hard, cold facts that refuted one of Rush’s arguments, facts that busted Rush, Rush would say, “So what of it sir? I’m right.” He never, ever changed his opinion and that is a show.

• He liked football, he talked a lot about football.

• TV shows, Florida, hating New York City, his weight and dumb fails of the characters of our country were often the majority content of a three-hour show.

• A lactating mom caller pleased him when she said it was her responsibility to find a place to express her milk during the workday – not her employer’s. At first Rush didn’t understand, then he realized, with her help that a nursing mom either shares her milk with the baby or she must “save” it. Bonus track, she was a Native American who adored Rush. But you didn’t expect any of that!

He was very savvy about who he became. He rarely did TV interviews because his audience was bigger than any cable channel he might bless. Why should he promote those channels?

Rush had been a top 40 jock. A Top 40 background matched KGO general manager Mickey Luckoff’s criteria for hiring hosts: “The main hosts must have top 40 experience because I can teach them ‘talk,’ but I can’t teach them how to do RADIO.” Howard Stern said on air, “My job is to get to the next thing.” Top 40 is all about the next thing.

His arguments against the Democrats were a stage for presenting daily surprises. If you want Rush’s ratings, SURPRISE!

Walter M Sterling’s nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com.

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TALKERS News Notes

98.5 The Sports Hub Names Ryan Johnston as New Boston Bruins Play-By-Play Announcer.  Beasley Media Group’s 98.5 The Sports Hub, WBZ-FM, Boston has named Ryan Johnston to take over play-by-play duties for the Bruins NHL broadcasts. Johnston replaces Judd Sirott, who recently left the radio seat to move over to TV. The sports radio veteran has been with The Sports Hub since 2009. He’s been the PBP fill-In on 98.5 and the Boston Bruins Radio Network since 2010. Johnston has also been the main host of the station’s Saturday morning “Sports Hub Hockey Show” since 2012. For the past three years he’s been a regular fill-in for the “Toucher & Hardy” (Fred Toucher and Rob “Hardy” Poole morning program.)

 

Joe Thomas Morning Show Now in Syndication by TMN.  2024 has been quite a year for talk broadcaster Joe Thomas of Charlottesville, VA. imHe purchased his own station – WTON, Staunton, VA after serving the Charlottesville market for years as morning host of WCHV. Now he has put his morning talk show into syndication through Talk Media Network. It has already been cleared on WZXI in Lancaster, KY and WTTB on Florida’s ‘Treasure Coast’ (as well as his own WTON in Central Virginia). Joe tells TALKERS, “This is such an honor to work with people like Josh Leng and Willis Damalt at TMN. We’re up every morning to help the new listeners get their day started just like we have been for over 20 years!” He adds, “Just like that ‘other’ guy named Thomas [Jefferson] from Charlottesville, my show promises free speech and independence and I hope that it too spreads across America.”  For information about “Joe Thomas in-the-morning,” contact Willis Damalt at TMN. 917-603-7148 or willis@talkmedianetwork.com.

Industry News

Top News/Talk Media Stories for Week of September 9-13

Industry News

BOSTON GLOBE: FCC Cracking Down on Unlicensed Radio Stations in Mass – the Majority Cater to Haitians

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Audacy Podcasts Enters Strategic Partnership with Non-Profit “The Moth”

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TALKERS News Notes

WJR AM 760 Brings Live NFL Football to Detroit Sports Fans on Monday and Thursday Nights.WJR  Cumulus Media announces that Detroit news/talk station WJR AM 760 will air NFL football on Monday and Thursday nights through a new agreement with Westwood One. WJR AM 760 will provide exclusive and comprehensive coverage of the 2024-2025 NFL season, broadcasting Monday and Thursday night regular season football games on the station and in a simulcast on Cumulus Media’s WDVD-FM HD2.  WJR AM 760 coverage will also include the NFL Playoffs, beginning with the wild card round and ending with the Super Bowl. Coming up on WJR AM 760’s NFL coverage is the Buffalo Bills match-up against the Miami Dolphins in Miami tonight (9/12) at 7:30pm.  Ann Thomas, PD of WJR AM 760, tells TALKERS, “WJR is thrilled to partner with Westwood One to bring Monday and Thursday night NFL football to Michigan residents.”

 

Ashley Sterner Sheilah Kast

Morning Host Ashley Sterner Expands Role at Baltimore Public Media’s WYPR.    Baltimore Public Media’s WYPR 88.1 FM has announced that Ashley Sterner (pictured above, left), long-time host of “Morning Edition,” will now co-host “On the Record” alongside Sheilah Kast (r). Sterner, a familiar voice at WYPR for nearly two decades, steps into her new role to expand her engagement with the community through in-depth discussions and storytelling.  Kast expressed excitement about Sterner’s new position telling TALKERS,  “Ashley has been instrumental in how our listeners start their day, and now she brings that same expertise to deepen the dialogue on ‘On the Record.’ We are delighted to welcome her as co-host and look forward to the fresh perspectives she will introduce alongside our engaging program content.” Sterner adds, “I’m excited to share more of Maryland’s stories on the radio and couldn’t dream of working with a better team!”  The program, produced by Maureen Harvie and Melissa Gerr, offers interviews involving “audacious artists, intrepid scientists, community leaders, and more.” WYPR Sterner will make her co-hosting debut tomorrow (9/13) on the NPR affiliate, with the show broadcasting every Wednesday and Friday at 9:30 am.  (Photo by Melissa Gerr/WYPR.)

 

Golf

Broadcasters Foundation Pulls Off Major Fund Raiser to Benefit Industry.   A record number of radio and television on-air personalities and executives, plus renowned athletes, turned up on Monday (9/9) for the sold-out Celebrity Golf Tournament, a major fundraiser for the Broadcasters Foundation of America, which helps broadcasters in acute need due to life-altering illness and other catastrophies. BFOA Logo Pictured above are the on-air celebrities and athletes who participated at the Siwanoy Country Club in Bronxville, NY. For more information about the BFoA, please click here www.broadcastersfoundation.org

 

Virtual News Center Adds Missouri Cluster.  Virtual News Center – a growing independent news provider for radio stations – is adding five new stations to its list of affiliates with the additions of KCGQ, KGKS, KEZS, and KGIR. The stations serve Cape Girardeau, MO. River Radio, LLC owns KSIM/KZIM Newsradio 960 and added Virtual News Center to the rest of its cluster following the success of the station. “KZIM/KSIM has been very pleased to have a relationship with Virtual News Center over the last several years. We have recently grown that relationship by utilizing the Virtual News Center news writing and production services. They provide quality, timely, news with talent that connects with our listening audience,” says general manager Mike Renick. “Mike Renick and Faune Riggin are doing great radio in Cape Girardeau, and we are excited to make their local news shine with Karen Johnson and Brandon Dickson,” says Virtual News Center owner Joel Dearing.  Johnson will anchor daily newscasts for the cluster with reporting from Dickson. Virtual News Center provides market-specific news, weather, and sports content to dozens of radio stations across the U.S.   For more information visit www.virtualnewscenter.com.

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Bill O’ Reilly is This Week’s Guest on Harrison Video Podcast

Click Heree
Is the new communications technology a threat to free speech and privacy?  Has the presidency become too much of a media and cultural focal point in our society?  How important is character versus competency in judging public officials?  What impact is AI having on academic honesty?  Is YouTube creating a sea change in the national media landscape?  These questions and more are tackled in a fascinating interview conducted by TALKERS publisher Michael Harrison with radio, TV, and online talk icon, Bill O’ Reilly on this week’s installment of “Up Close Far Out” presented by the new TALKERS Media YouTube channel.  In addition to being a major cable news/talk TV pioneer and a successful cross-platform talk media commentator still going and growing in the digital era, O’ Reilly is the author of 18 consecutive #1 New York Times best sellers.  Harrison and O’ Reilly discuss his new release, Confronting the Presidents: No Spin Assessments from Washington to Biden among an array of topics.  Don’t miss this!  To view the program in its entirety, please click here.

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Yesterday’s (9/11) Top News/Talk Media Stories

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Talk Media Had a Dynamic Night – FOX and Other Networks Propose Additional Debate in October

Debate Illustration generative AIAcross the nation, talk media hosts from radio, television, cable, podcasting, and YouTube channels were literally working overtime immediately before, during, and after the historic ABC News presidential debate between former President Donald Trump and Vice President Kamala Harris in Philadelphia.  TALKERS received reports from across the talk industry that, unlike so many events of this nature that prove disappointing, this debate delivered an edge-of-the-seat, non-stop drama that evoked comparisons to an emotional sporting event like a 12 round heavyweight championship bout during the golden age of boxing. Legendary WPHT, Philadelphia midday host Dom Giordano was in attendance reporting for his station as well as hundreds of others across America that tapped into his swing state perspective on an ad hoc basis.  Dom GiordanoGiordano tells TALKERS,  “Being in the Spin Room was like being in the middle of multiple simultaneous rugby scrums while trying to discuss the most sensitive issues for our country.”  During post-debate coverage, lead election anchors Bret Baier and Martha MacCallum announced that FOX News Media sent letters to both the Harris and Trump campaigns around 7:30 pm before last night’s debate requesting the opportunity to host an additional debate in October. Here’s an excerpt from the letter:

We propose to host a debate in October while early in-person voting gets underway in multiple battleground states. We’d like to offer the following options:

  • Wednesday, October 9 in Arizona
  • Tuesday, October 15 in Georgia
  • Wednesday, October 16 in North Carolina

 Media critic Brian Stelter of CNN reports, “Multiple TV networks are eager to host a presidential debate in October. The Harris campaign, exuding confidence after Harris baited Trump on stage Tuesday night, immediately said she would agree to a second debate with the ex-president. But Trump is not committing, and his overnight comments suggest he is not serious about a sequel.”  On Fox & Friends this morning Trump rejected Bret Baier and Martha MacCallum, the aforementioned anchors that FOX suggested as potential debate moderators in October proposing Sean Hannity, Jesse Watters or Laura Ingraham instead.

The next big event in this World Series of politics will be the VP debate between Gov. Tim Walz and Sen. JD Vance to be hosted by CBS on October 1.

 

Industry News

Industry Marks 23rd Anniversary of 9/11

Although not a five- or 10-year marker of the tragic events of September 11, 2001, talk media hosts across the nation are paying tribute today to the victims and heroes of the catastrophe that has defined a generation.

For touching audio and video material that could possibly be used on air today, please see the story published in TALKERS this past Friday about pieces being made available by political/social commentator C.C. Carter about her recollections of that awful day by clicking here.

Noted videographer and radio historian Art Vuolo contributes an overview of NYC radio from that fateful day. See it by clicking here.

  Also, please see a video about 9/11 produced by the talk radio friendly band Gunhill Road titled “My Friend is Going Away” by clicking here or on the player above.

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Mentoring and Inspiring Women in Radio Announces Free Virtual Digital Sales Webinar

Digital Sales Webinar
Mentoring and Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) non-profit organization committed to advancing female leadership in radio broadcasting, in conjunction with Beasley Media Group, has announced an upcoming Digital Sales Webinar. This productive and valuable event will feature three of the industry’s most respected leaders and innovators in the digital space: Tina Murley, chief revenue officer of Beasley Media Group; Jenny Sutton, SVP of digital media sales and operations for Audacy; and Shannon Knoepke, market president of Townsquare Media, Minnesota. The webinar is scheduled for Thursday, September 19th at 4:00 pm ET. Topics will include:

• The growing importance of Digital Audio, with a focus on streaming and podcasting.

• Leveraging Social Media as a powerful tool for audience engagement and revenue generation.

• Maximizing the potential of Local Digital initiatives.

• Best practices for Impression-Based Selling, including pricing strategies and performance metrics.

• The role of Third-Party Partnerships in driving success.

• Strategies for enhancing Advertiser ROI through innovative digital approaches.

• The synergistic value of combining Over-the-Air (OTA) and Digital platforms to boost client returns.

“This webinar is a unique opportunity to learn from the top minds in digital sales and gain insights that can help navigate the complexities of today’s media landscape,” said Ruth Presslaff, MIW board president. “We encourage everyone to join us for what promises to be a compelling and educational event, beautifully arranged by Sheila Kirby and generously sponsored by Beasley Media Group.”  Beasley Media Group CEO Caroline Beasley adds, “We are thrilled to support this important MIW webinar that underscores the vital role digital plays in our business today.”

Register for the webinar here. To learn more about Mentoring and Inspiring Women in Radio, Inc., visit radiomiw.com.

 

 

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TALKERS News Notes

imOne More Debate Story Out of Philly.  We must share this with you.  Last night’s spectacular was a bonanza of activity for Audacy’s swing state news/talk giant WPHT (as is this entire election).  The station is the home of Walter M Sterling’s idiosyncratic “Sterling Every Damn Night” 9:00 pm – 12:00 midnight.  Sterling (a.k.a. Walter Sabo) aired the entire debate followed by probing analysis from a male entertainer, “Donald Trunk,” in addition to “Steven a baker and bakery owner,” “Thea Landen, a smutty book author,” “Celena Ballerina a senior in college” and the station’s real midday host Dom Giordano. For one hour, they discussed how crappy their food and electrical bills are as well as how confusing the debaters were. A caller thanked Thea for her nightly smutty book readings stating, “She reminds me of my wife.”

Industry News

Yesterday’s (9/10) Top News/Talk Media Stories

Anticipation of last night’s presidential debate and coverage thereof topped the list of yesterday’s topics followed closely by the economy. Abortion, gun control, the migrant crisis, the Israel-Hamas war, the Russia-Ukraine war and  climate change were also some of the most-talked-about stories in news/talk media yesterday (9/10), according to ongoing research from TALKERS.

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Talk Media Gears Up for Tonight’s Big Debate

Proclaiming it “the most important presidential debate in history,” talk media stations and networks across the nation are gearing up with special programs and live coverage to precede, accompany and follow the ABC Network debate between former President Donald Trump and Vice President Kamala Harris in Philadelphia tonight at 9:00 pm ET.  Several outlets have requested and received special permission from ABC to simulcast the debate itself.  These include CNN (which will be running special shows beginning at 4:00 pm ET as if it were a Super Bowl); Salem Radio Network, which will also run a pre-debate special between 7:00 pm and 9:00 pm ET featuring its top personalities, Dr. Sebastian Gorka, Dennis Prager, Mike Gallagher, and Tony Perkins; and local stations such as WGMD, Rehoboth Beach, DE (“The Talk Of Delmarva”) on 92.7 FM and 98.5 FM, Talk of DelMarVaas well as streaming on the WGMD app, and TalkOfDelmarva.com. That will be accompanied by a real-time, interactive blogging event at RealNewsTalk.com.  FOX News Media will present live coverage surrounding the debate with special programming available across all of FOX News Media’s key platforms, including FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio and FOX Nation. Cumulus media/Westwood One host Dan Bongino will host a special live edition of his podcast on Rumble preceding and during the debate beginning at 8:00 pm ET.

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EDISON RESEARCH: “Share of Ear” Q2 Audio Ad-Supported Data Available

For the last 10 years, Edison Research’s quarterly “Share of Ear” study has been an authoritative examination of time spent with audio in America. The Cumulus Media / Westwood One analysis of the just-released Q2 2024 data   focuses on “what advertisers care about” – ad-supported audio.  Here are some of the findings as presented in a special report by Pierre Bouvard, chief insights officer of the Cumulus Media | Westwood One Audio Active Group®:

• Since consumer interest in Pandora Radio hit an all-time high in 2008, its audience and profile have significantly collapsed, according to Google Search trends.

• A brand-new Advertiser Perceptions study conducted in August 2024 reveals marketers and media agencies need to “take the me out of media” as they wildly overestimate Spotify and Pandora audiences and dramatically understate AM/FM radio’s shares.

• AM/FM radio represents the dominant ad-supported audio platform with a 69% overall share and a massive 86% in-car share.

• Podcast audiences soar. At a 19% share of ad-supported audio, podcasts now represent one out of every five minutes of U.S. ad-supported audio.

• Among registered voters, AM/FM radio leads in ad-supported audience share (69%), followed by podcasts (19%).

Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. For more details, click here for the Cumulus Media | Westwood One Audio Active Group® analysis of the just released Q2 2024 data.

 

 

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TALKERS News Notes

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Annual “Grassroots Radio Conference” Focusing on Progressive Media and Issues Set for New Orleans

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Yesterday’s (9/9) Top News/Talk Media Stories