Industry News

Yesterday’s (6/5) Top News/Talk Media Stories

The 2024 presidential race and Mike Pence and Chris Christie join the GOP primary race; the legal battles facing former President Donald Trump; the investigation into the Biden family’s finances and the House Oversight Committee’s unfulfilled request for information from the FBI; the consumer backlash against Anheuser-Busch and Target for its LGBTQ-friendly marketing plans; the status of CNN CEO Chris Licht in the wake of a profile piece about him published in The Atlantic; Ukraine accuses Russia of destroying the Kakhovka dam and hydroelectric power station; immigration and the transporting of migrants from Florida to Sacramento; and GOP presidential candidate and South Carolina Senator Tim Scott’s appearance on “The View” were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023 Lives Up to High Expectations

For 10 exciting hours on Friday, June 2, Hofstra University in Hempstead, New York became the center of the talk media universe as some 250 professional broadcasters and dedicated students of communications gathered to hear more than 60 speakers in addition to networking with each other at TALKERS 2023. It was the 26th annual installment of the talk show field’s longest running and most important national conference. Speakers included such luminaries as WABC, New York/Red Apple Media CEO, John Catsimatidis; Newsmax Media CEO, 

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Christopher Ruddy; Connoisseur Media CEO, Jeff Warshaw; KBLA Talk 1580, Los Angeles CEO (and Freedom of Speech Award recipient) Tavis Smiley; Sound Mind, LLC CEO (and Lifetime Achievement Award recipient) Kraig T. Kitchin; and WDUN, Gainesville, GA talk show host (and Woman of the Year recipient) Martha Zoller. There was a special, exclusive video appearance by iHeartMedia CEO Bob Pittman. The iconic conference included panel discussions addressing such topics as programming news/talk and sports talk radio, podcasting, generating revenue, artificial intelligence in broadcasting, navigating a talk show hosting career, AM radio and automobiles, the challenges facing the ratings process, and the future of technology and media. Speakers included major talk show hosts, program directors, brand managers, agents, syndicators and radio station owners. Look for extensive stories and photos from the conference in TALKERS over the next days and weeks including full video coverage of every speech, panel and presentation. All of us at TALKERS are grateful to the talk media industry for making TALKERS 2023 a tremendous success!

Industry News

Flaherty and Borselle Rise at WBZ-AM, Boston

iHeartMedia all-news WBZ-AM, Boston announces that Bill Flaherty is being promoted to director of programming and operations and Jay Borselle rises to news director, effective July 1. Flaherty takes over for Rob Sanchez – current program director and vice president of news, talkim and sports – who will transition into an innovation-focused consultant role at the end of June. iHeartMedia Boston SVP of programming Dylan Sprague comments, “Rob’s imvision has helped guide ‘WBZ NewsRadio’ towards becoming a digitally focused news organization. I’m glad that he will continue to be a part of our organization as he moves into the next part of his career.” Sprague adds, “Bill’s experience paired with his shared vision of the future makes him the obvious choice to succeed Rob as programim director. Jay is a consummate professional with a strong connection to the community, and we are thrilled to have him to lead our newsroom. I couldn’t be more excited about where ‘WBZ NewsRadio’ is headed with Bill and Jay at the helm.” Flaherty states, “I am excited to work with the best news staff in the business as we keep finding ways to make innovative changes to live local news. WBZ NewsRadio is combining its strong signal with an impactful social media presence to bring news and storytelling to people of all ages,” said Bill Flaherty.

Industry News

WJR, Detroit Unveils New All Local Lineup

Cumulus Media’s Detroit news/talk 760 WJR announces a series of lineup changes that will take effect on June 20 in which all of the daytime hosts will be live and local. One of the biggest changes is longtime station morning host Paul W. Smith moving to the newly created 12:00 noon to 2:00 pm daypart as host of “Focus.” Smith replaces the Westwood One-syndicated “Dan Bongino Show.” WJR says that Smith’s hosting the “Focus” show “will expand theim community’s access to Michigan’s most influential political, civic, and business newsmakers.”  Moving to mornings is current early afternoon host Guy Gordon, who becomes host of  “JR Morning” from 6:00 am to 9:00 am. “All Talk” with Tom Jordan and Kevin Dietz airs from 9:00 am to 12:00 noon. Following “Focus” will be the imnewly created “JR Afternoon” show with host Chris Renwick from 2:00pm-4:00pm, followed by “The Mitch Albom Show” from 4:00 pm to 6:00 pm. Additionally, WJR is bringing back “SportsWrap” with host Sean Baligian airing from 6:00 pm to 7:00 pm. Cumulus Detroit VP and market manager Steve Finateri says, “Launching the ‘Focus’ show will give Paul W. Smith the opportunity to expand, on and off the air, his unmatched relationships with Michigan’s most influential newsmakers, for the benefit of our audience and our advertising partners. WJR is ‘The Great Voice of the Great Lakes’ and going 100% local is a big win for all Michiganders who count on WJR to inform and educate us about everything happening here in our state!” WJR program director Mike Wheeler adds, “What a lineup! Each of our talent is a brand unto themselves and have a unique vision and take on the events that shape the news. We are absolutely living up to our claim that WJR is where Michigan comes to talk.”

Industry Views

Pending Business: The Spoken-Word Advantage

By Steve Lapa
Lapcom Communications Corp
President

imI’m sorry.

Please accept my apologies for NOT believing radio, AM radio, news/talk radio is dead. Just ask most of the panelists at last Friday’s TALKERS 2023 convention.

For sure, the news/talk AM radio sector is navigating the choppy waters of change, like it or not. The microsecond breaking newsflash so currently common in our digital world has forever changed the basic pillars of the AM radio news/talk world: programming, audience engagement, sales, and tech. Change and adapt we must. To paraphrase Charles Darwin, “Survival belongs to those who adapt to change, forget about being fit.”

Surprising as it may seem, the five local owner-operators who joined me for our “Generating Sales in the Digital World” panel all agreed on one thing: commitment to their local community. And where there’s a local sound, there is a local sale. Just look at how local owner-operators are growing their AM news/talk operations to win more sales every day. Todd Starnes’ KWAM, Memphis is expanding its local news department, while trendy players like Vice Media and Buzzfeed shut down news efforts. From the Hudson Valley and Albany in New York state to Santa Cruz, California, local owner operators are on calls personally driving local sales. The tech friendly media kit at KTBB, Tyler, Texas tells the story of “The Spoken-Word Advantage.”

These entrepreneurs are fearless when it comes to competing with large group-owned properties that may be better positioned to win national dollars delivering scale local owner-operators can’t match. But wait, they are all proving there is more than one way to win business. While some large-scale group operators struggle with the perils of stock market delisting, 80% of my local owner-operator panelists feel confident 2023 will be bigger and better than 2022. How about you? Is there an air of pride and confidence on your sales team that 2023 will close ahead of last year?

When it comes to the digital race, the truth is many local owner-operators are still learning the best way to compete. Local ad budgets are quickly shifting to incorporate more and more digital, mobile, and streaming initiatives. To a large extent, sellers follow the path of least resistance to the ad money as local managers try to project where the ad money is going. The message last week at the TALKERS 2023 convention was the local news/talk radio business is alive and well and still growing, with an understanding to adapt to change is to survive. 

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Future-Proof Your Career

By Holland Cooke
Consultant

imHow will AI tools like ChatGPT impact the way we work? The clues are everywhere. Several client stations have automated weather, and even with your consultant’s trained ear, I had to ask. And yes, she’s a robot.

From Harvard Business Review: 5 tips

— Avoid Predictability – AI isn’t generating new insights; it’s a prediction engine that merely guesses the most likely next word…its suggestions tend to homogenize, and they’re only as good as the wisdom of the crowds, which is often the exact opposite of wisdom.

— Hone the skills that machines strive to emulate – AI responses display empathy (“I am sorry my answer upset you”), self-awareness (“I’m just an AI model and my answers are based on training data”). But those responses are based on text prediction, and AI is not capable of experiencing or displaying the human version of these soft skills…so actually knowing and caring about what others think and feel, truly understanding yourself, and being capable of creating something machines cannot is an essential strategy to set yourself apart.

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— Double down on “the real world” – Original research — actually talking to people and identifying new insights — becomes critical, because AI can only connect past dots and information it’s already been presented with. When you tap into information that isn’t (yet) online through your lived experience or novel interviews and conversations, you’re adding something genuinely new to the cultural conversation that wouldn’t be possible through AI.

— Develop your personal brand – Just as art world buyers will pay exponentially more for a “real Rembrandt” rather than an equally beautiful painting by one of his lesser-known contemporaries, corporate leaders will likely continue to pay a premium to work with people viewed as the “top of their field” — partly as a statement of quality, and partly as a brand statement about whom they associate with and what they value.

— Cultivate expertise – AI technologies are prodigious researchers that can summon a cavalcade of facts almost instantly. Unfortunately, some of those facts aren’t true. Even if AI performs “first draft” functions, it still has to be double-checked by a trusted and reliable source.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Civic Media Launches News/Talk Format on Three More Wisconsin Stations

Civic Media announces the addition of three Wisconsin radio stations to its network of news/talk/sports outlets. The company calls itself “a network of 18 radio stations across Wisconsin in 12 distinct news/talk media markets.” The new stations – WLCX-AM, Eau Claireim “The Eagle”; WCFW-HD2, Chippewa Falls/W228EP, Eau Claire “93.5 The Tap”; and WRJN-AM/W260CV, Racine – are carrying the Civic Media talk show lineup that includes “As Goes Wisconsin” with Kristin Brey; “The Todd Allbaugh Show”; “Matt Flynn-Direct”; “The Devil’s Advocates” with Crute and Dom; and more. The early morning shows across the network are local, with “UpNorthNews Radio” with Pat Kreitlow airing on WLCX and WCFW, and “The Lou Rugani Show” airing on WRJN.