According to Research…
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday
Oh, excuse me, hold on. Here it is! The hourly report from quasi research companies or real research companies like Nielsen declaring that radio is just fine, thank you! Massive surveys (choose one) reveal that radio works! Radio appeals to younger demos! Radio moves product! Radio has more listeners in AM drive than the “Tonight Show” has viewers! A landslide of data proves that after 100 years of success, radio is a viable medium.
Crazy stuff.
As both a radio executive and host, I don’t need to know that radio works. I see the sales results from your show and from “Sterling On Sunday.” No advertiser gives us money for the heck of it. The checks clear; there’s your proof. The research that is desperately needed would support innovative, disruptive programming. Radio will grow its place in American media by surprising listeners with new formats, new forms of presentation and things that are… new.
Radio exists today because of innovations like Top 40! Urban! Progressive Rock! AOR! Modern Country! FM Talk! and The Seven-Second Delay!
Today, however, there is nothing harder than selling a radio executive a new idea. Any new idea. It is hard for a very good reason. Radio stations are major investments and failure is expensive. In 1977, the most expensive radio stations in history sold for $11 million. (WMAL/WRQX-FM, Washington DC.) In absolute dollars, experimentation was a minor financial risk. Risk would be manageable if owners had sophisticated research tools to test new ideas.
State-of-the-art new product research is required to take radio safely onto the golden path to innovation. How’s your research and development budget? Oh.
Each television network invests about $100 million a year in developing and testing new shows. Those networks deploy stunning techniques to find and test new ideas. There will be new formats and techniques when the collective “we” is finally convinced that radio is a success. Then our research investments can be focused on cutting-edge product research tools that can guarantee a successful pilot season and future.
Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110. Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.
accomplished recipients. Jim’s 60-year career in radio as a DJ, news reporter and then as one of the all-time great talk show hosts was impeccable. He stood tall as a giant among us displaying journalistic integrity, on-the-job dependability, remarkable longevity, stunning talent, and unconditional goodwill to his fellow broadcasters as a mentor and a colleague.” Bohannon passed away on November 12, 2022 after a brave battle with esophageal cancer performing on air as best he could to almost the very end. The award will be presented at the forthcoming TALKERS 2023 on Friday, June 2 at Hofstra University along with The Gene Burns Memorial Award for Freedom of Speech, The Judy Jarvis Memorial Award for Outstanding Achievements by a Woman (Woman of the Year), and The Sharon L. Harrison Memorial Award for Outstanding Community Service (Humanitarian of the Year). The recipients of all four awards will be named within the next few weeks. 
Some of the radio-related podcasts in this ranker include Cumulus Podcast Network’s “The Ben Shapiro Show” which remains at #6, and “The Dan Bongino Show” which rises one spot to #7, Salem Podcast Network’s “The Charlie Kirk Show” is steady at #15, and Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” falls five spots to #21. 
help retirees make sensible financial decisions in retirement. Armuth says, “Today’s investors deserve to know that investing is simple, affordable, and accessible to all! Collaborating with Senior Resource was a no-brainer for me because our missions are so similar. My podcast is dedicated to empowering and educating retirees on personal finance and investing, and Senior Resource helps me share this message with a broader audience. I’m thrilled to see my podcast has reached listeners from all across the country, and I remain steadfast in my commitment to giving real people the knowledge and tools they need to better understand investing and their finances in retirement.”
innovation, community service, advocacy, and entrepreneurship. Mason will be presented with the award at the Broadcasters Foundation Breakfast at the NAB Show on Wednesday, April 19 at the Wynn, Las Vegas. Mason comments, “I’m honored to be recognized by the Broadcasters Foundation, a charity that I believe in very much. I’ve been so fortunate in many ways, and the opportunity to support the Foundation’s mission as its chairman, was one way of giving back to this industry that has given me so much.” Current BFoA chairman Scott Herman says, “I worked with Dan for many years at CBS, and I am proud to call him a friend, colleague, and mentor. Dan is a great leader and a true champion for radio. It is our privilege to honor him.”
The show on March 18 will broadcast live from the BetMGM Sportsbook at Mandalay Bay Resort and Casino in Las Vegas as part of Audacy’s exclusive partnership with BetMGM. Audacy president of sports Mike Dee says, “The men’s college basketball tournament is the premier playoff tournament in American sports, and we’re excited to bring back this informative and entertaining program. Whether you’re trying to win your office pool or cash in on this year’s bracket, ‘Countdown to Tip-Off,’ with Nick and Ken will have you covered with their expert analysis of all the madness this March.”
as well as have the opportunity to win prizes and giveaways, play pop-a-shot, attend pickleball demos and lessons, hang out in the beer garden, enjoy a live DJ and entertainment, watch college basketball, and more. GKB vice president Sam Pines comments, “We are excited to introduce a new event to the ESPN Los Angeles community and team up with our partners to execute at the highest level. The Pickleball Madness Tournament is a perfect opportunity for ESPN LA fans to connect with our content team and engage in one of the most popular sports in the country. We are looking forward to the event coming to life on March 18.
“Gold Minds with Kevin Hart,” which debuts its new season featuring Hart in conversation with Ryan Coogler. In addition, Hartbeat will produce a slate of new, talent-led programs, including “Love Thang with Punkie Johnson” and “One Song with Diallo and LUXXURY,” hosted by Diallo Riddle and Blake “LUXXURY” Robin. SiriusXM president and chief content officer Scott Greenstein comments, “Over the last five years, Kevin has become a cornerstone of SiriusXM’s comedy programming, and we’re absolutely thrilled to deepen our relationship with Kevin and the whole Hartbeat team. As they’ve proven time and again, they have their finger on the pulse of the new, exciting, diverse voices in comedy, and our audience has clearly responded. We’re excited to remain Kevin’s audio home as he continues to expand his comedy brand and listenership.”
national spot revenue for 2022 was $798 million, down 0.2% from 2021. Digital revenue for 2022 was $259 million, an increase of 8.9% over 2021. Network revenue in 2022 was $89.9 million in 2022, an increase of 6.9% over 2021. The company also breaks down its radio revenue by format and notes that while revenue from music-formatted stations in 2022 was down 1.3%, revenue from news and talk stations was $199.7 million – up 2.3%, and revenue from sports talk stations was $264.3 million – up 5.2%. Audacy president and CEO David J. Field says, “Having started 2022 on a great note with revenues up 14% in the first quarter, we ended the year with revenues down 0.8% in the fourth quarter as challenging ad market conditions persisted. For the full year, revenues were up 3%. Fourth quarter 
expenses grew 9% due to accelerated recognition of podcast expenses, but we anticipate that expenses will be up low single digits in the first quarter and fall below 2022 levels beginning in the second quarter. We continue to vigorously execute our plan to navigate the storm and to position the company for recovery when business conditions improve. Our liquidity improved from $115 million at the end of September to $145 million at year end. With the sale earlier this month of $17 million of towers, we have now completed $73 million in non-strategic asset sales to bolster our liquidity and to support our continued compliance with our financial covenants. We are making solid progress on our key growth drivers including our reinvented streaming audio platform, our national enterprise business development, our podcasting and digital marketing solutions businesses, and our promising ad tech and ad product roadmap. Looking beyond the challenging current macro environment, Audacy has a strong and differentiated, scaled, competitive position in the dynamic and growing audio space and is deeply focused on continuing the work to capitalize on the opportunities and drive a healthy recovery.”
incredible talent and wide variety of leaders across the podcasting industry.” The event was exclusively video streamed on iHeartRadio’s YouTube channel and Facebook page and broadcast across iHeartMedia radio stations nationwide and on the iHeartRadio app. The winners included: “Las Culturistas” honored with the Podcast of the Year Award presented by Autonomy; FOX Sports Radio personality Colin Cowherd presented the Best Sports Podcast of the Year Award to “The Draymond Green Show”; Angela Yee presented the Audible Audio Pioneer Icon Award to technology journalist and podcaster Kara Swisher; The New York Times won Best News Podcast for “The Daily”; and “NPR Politics Podcast” was named the Best Politics Podcast. 
committee that he operates. This is the second such complaint filed by Illinois Democrats against Proft in the past four months. Proft co-hosts the “Chicago’s Morning Answer” program with Amy Jacobson on Salem Media Group’s news/talk WIND-AM, Chicago “560 The Answer.”
CEO Nate Lundy says, “This is like a gift from the sports talk gods. When the opportunity to work with two talented, intelligent talk show hosts falls in your lap you jump at the chance.” Clough comments, “This is such a tremendous city for sports talk and the fans are some of the best in the country. After spending a few short months on the sidelines, I realized that I missed spending part of my day with those fans. I’m not only happy to be back on the air but thrilled to have Shawn again as my partner in crime.” Drotar adds, “As a Colorado native, understanding the privilege and the expectations of hosting a sports talk show in my own hometown has never been lost on me. To get back together with Sandy, the best that’s ever done it in Denver, is not only a treat, but gives us the opportunity to once again provide a completely unique perspective to fans about every single team along the Front Range.”
anonymous women who have overcome seemingly insurmountable odds. Almon says, “Since 2019, my mission has been to amplify the voices of women of color. I wanted to normalize conversations within my community to humanize women, especially Black women, that took roads less traveled. Through this new partnership with The Black Effect Podcast Network, I hope to tell more compelling stories and create a space where women of color don’t have to look far to see themselves.”
combination of perspectives on sports, culture, current events and day-to-day life that our listeners will find to be informative, entertaining and funny. They’ve quickly developed a chemistry that I think will lead to 
Westfield most recently served with Champaign, Illinois radio company Illini Radio Group voicing commercials and hosting on-air shows. “Radio Health Journal” was launched in 1992 and is distributed by American Urban Radio Networks to more than 630 affiliate stations. AURN says, “The addition of Westfield rings in a new era for the show in that it’s now largely female-led, produced and voiced. With March being Women’s History Month, it’s important to honor the contributions of the countless women across history who’ve fought tirelessly for equal rights and opportunities.”
Let’s take a lesson from arguably the greatest college basketball coach of all time: John Wooden.
Tip: If you’re auditioning for voiceover work, call yourself a “voice actor,” not an announcer.
I’m an SU fan. I’m sorry, but I bleed Orange. I’m not going to apologize for that, and I think a fair reading of the Orange is appropriate. I understand [Galaxy has] a business relationship [with Syracuse], that Coach [Jim] Boeheim and I are personal friends and he’s an investor in my company. I understand and acknowledge all of that. We’ve called it pretty fair, and I would argue we’ve been tough on SU when the on-field or off-field events warrant it. I just think over the past six months it took a different tone and became overly dark and negative. I don’t think that’s what Syracuse fans want to hear.” For his part Axe tells Syracuse.com, “I had a responsibility to give an honest, fair and thorough opinion to my audience. I certainly wasn’t perfect, but I don’t regret anything about the approach of the show. We put listeners on the air, and we gave them the opportunity to say what they needed to say. I don’t have any regrets.” 
for cash and it should get $145.5 million at the time of settlement. At the same time, Urban One is notifying the SEC that is unable to file its Annual Report on Form 10-K for the fiscal year ended December 31, 2022 before the March 16 deadline. The company says it expects to file the report within the 15-day extension period. Urban One adds, “The company noted it expects its auditor will issue an unqualified opinion on the consolidated financial statements. The company has identified material weaknesses in the company’s internal control over financial reporting and as a result, expects some of its internal controls over financial reporting and disclosure controls will be ineffective as of December 31, 2022. The Annual Report on Form 10-K for the year ended December 31, 2022 will describe these material weaknesses, and the company is implementing plans to remediate them.”
featured reporting by Edward R. Murrow, then a CBS executive, making his debut reporting on the show from Vienna. Hitler’s German army was invading Austria and becoming a growing threat to all of Europe. This was the first comprehensive broadcast that linked America with a world careening toward war.” Currently, Steve Kathan anchors the program and Jennifer Keiper anchors “World News Roundup Late Edition.” The broadcasts are aired on 156 CBS News Radio affiliates and on SiriusXM’s P.O.T.U.S channel. As part of the anniversary celebration, CBS News Audio is launching the new “CBS New Roundup” podcast, which combines broadcasts of “Weekend Roundup,” “World News Roundup,” “World News Roundup Late Edition” and “Kaleidoscope” into one. Also, CBS will release a remastered “World News Roundup” broadcast from 1938.
archives via an independent auction house and paid more than $600,000 for it. The Tribune quotes Beck saying on his radio show, “Roe vs. Wade is history, and now that history is in the hands of a pro-life conservative.” He also says “Coffee’s archives will debut this summer as part of an exhibit called ‘The Blueprints of Freedom,’ adding, “The Roe archives’ inclusion in the exhibit will underscore Coffee’s bloody legacy that has been undone in the service of life and the proper reading of the Constitution.” 
iHeartMedia Raleigh president Michael Burger says, “We are ecstatic to have TJ join our team in Raleigh. She is an impactful, results-driven leader who has fostered confidence, gained respect and accumulated wins throughout her career. She has vast media experience, and she is as incredible personally as she is professional. We are grateful to bring her onto our team. She will work closely the team and our clients to achieve some incredible feats.”
Providence. Kass was inducted into the RI Radio Hall of Fame in 2010. He began his radio career in 1958 as a rock ‘n’ roll disc jockey. He also led the pop group Steve Kass and the Love Larks that was recorded by Bobby Day for Class Records. They performed on TV and toured for a while. Kass changed careers and launched several successful businesses but returned to radio and TV in 1979, hosting shows at WPRO-AM and WHJJ-AM in Providence. Today, he hosts an eponymous podcast.
News/Talk Library is created by the industry’s top imaging and production specialists, led by imaging director, Adam “Ketch” Kecskemeti, and imaging voice, Mike Hansen. Paired with Benztown’s Ambush News/Talk Library, led by imaging director Scott Phillips, and format voice JJ Surma, and housed on Benztown’s industry-leading platform, news/talk radio stations have every imaging tool and solution at their fingertips.” Benztown VP, sales & operations Masa Patterson says, “We are incredibly excited to bring America’s best news/talk stations an enhanced and expansive toolset they need now more than ever. Benztown News/Talk is all stations need to produce what their listeners count on them for, from conservative talkers to straight-up traffic and weather. With this increase in caller interaction and daily topical elements, it has everything news/talk stations need to get a jump on tomorrow’s news today – and more.” 
censorship” from conservatives. The rhetoric surrounding these deals is part and parcel of the politicized nature of media in the modern world. In the piece, Montlake observes, “The $60 million takeover – and the reactions it has sparked – is another flashpoint in the national battle to win over Latino voters, a fast-growing demographic that has long leaned Democratic but has lately grown more receptive to Republicans. So far, most Spanish-language radio in the U.S. has been focused on music and entertainment, not news or commentary. Which in the eyes of many makes it an untapped and lucrative means of political persuasion.”