Industry News

iHeartPodcast Network to Present Influencer Summit

The iHeartPodcast Network announces what it is calling “an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising” on Wednesday, April 26, at the iHeartMedia executive offices in New York City. The company says, “The hands-on educational event will feature diverse podcast authorities such as the wildly popular media personality and founder of The Black Effect Podcast Network, Charlamagne tha God; the woman behind the successful ‘Stuff You Missed in History Class’ podcast, Holly Frey; and esteemed journalist, author and co-founder of Pushkin Industries, Malcolm Gladwell, joined with today’s biggest marketers to explain why podcasting is growing rapidly and how brands need to adapt, invest and create audio advertising that resonates with podcast fans.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “Podcasters are the most creative, fastest-growing, diverse wave of influencers to hit content and marketing in years – just as influencer marketing more generally was becoming a key new way to reach audiences. This event came together because our podcast creators are deeply invested in the brands and advertising that become part of their shows, that they asked us to give them a chance to sit down with marketers at scale and talk about what makes host-read creative work. What really differentiates podcasting and our iHeartPodcast Network from other mediums is that creators and fans expect the advertising to be endemic to the shows, often voiced by the hosts and authentic to the listening experience. This is a chance to roll up our sleeves and co-create, collaborate and showcase the simplicity, speed and creative potential of podcasting.”

Industry News

77 WABC Adds Live & Local Shows to Sundays

Red Apple Media Group’s news/talk WABC, New York announces the addition of “Cut to the Chase with Laura Curran” (4:00 pm to 5:00 pm) and “Positively Ernie & Patricia with Ernie Anastos and Patricia Stark” (5:00 pm to 6:00 pm ) to its Sunday program schedule. Laura Curran is a former reporter for The Daily News and The New York Post who also served as Nassau County executive from 2018-2021. She’s filled in on the station’s “Cats & Cosby” show. Ernie Anastos recently began producing his twice-daily feature “Positively Ernie with Ernie Anastos” for the station. For this new show he partners with Patricia Stark – a certified personal & executive coach who heads Patricia Stark Communications. Red Apple Media Group CEO John Catsimatidis says, “At 77 WABC, we’re doing radio the way it’s supposed to be…. live, local, and BIG. We got rid of all the brokered weekend programs and we’re replacing them with big-name hosts like Ernie and Laura. I know we’re doing radio the right way because we’re winning!”

Industry News

Syndicated Radio Physician Dr. Asa Andrew Expands TV Footprint

Asa Andrew, M.D. – known to his growing audiences on radio and television as Doctor Asa – has just filmed his fifth reality health series. Titled, “Reversed,” the program focuses on the global challenges of diabetes and weight-related issues. Doctor Asa serves as the program’s executive producer as well as one of the lead talents. The latest installment was filmed in Costa Rica and will be released on Discovery later this year. Doctor Asa, in addition to his array of media products and roles, recently signed a deal with Impact Wrestling as a ringside physician “character.” He tells TALKERS, “The word ‘doctor’ is derived from the Latin word for ‘teacher’ and I view my varied roles in talk media as extensions of that concept.”

Pictured at the filming of “Reversed”: Doctor Asa (left) interviewing Tony Jimenez, M.D. (right) a leading cancer doctor. Doctor Asa will be one of 60 talk media speakers at the forthcoming TALKERS 2023 at Hofstra University on Friday, June 2. To register or obtain sponsorship information, call Barbara Kurland at 413-565-5413.

Industry News

TALKERS News Notes

— NPR promotes Michel Martin to new a role as co-host of “Morning Edition.” Martin, who has been the host of the weekend edition of “All Things Considered” since 2015, takes over for Rachel Martin who is exiting to pursue other media opportunities. She begins working alongside Steve Inskeep, A Martínez and Leila Fadel on March 27.

The Los Angeles TimesJames Rainey writes a profile piece this week about Tavis Smiley, former PBS personality and current owner of KBLA, Los Angeles – a talk station targeting the Black community. The piece addresses Smiley’s legal battles with PBS after he was accused of sexually harassing multiple women, the court case he lost and one he’s still involved in. It also looks at his efforts to reach the Black community via KBLA and its talk hosts. Read the LA Times story here.

— Edison Research is presenting a four-part series through its Edison’s Weekly Insights exploring the “power of traditional AM/FM radio in the U.S. This week’s edition reports, based on Edison’s Share of Ear study, “Listeners age 13+ in the U.S. spend 59% of their daily, ad-supported audio time with AM/FM radio, more time than with all other ad-supported audio sources combined, including YouTube, podcasts, and ad-supported streaming services. AM/FM radio is the top ad-supported audio source for all ages in the U.S., including Gen Z (age 13-24) who spend 33% of their daily ad-supported audio time with AM/FM radio, more than for any other ad-supported platform.” Read the story here.

Industry News

Top News/Talk Media Stories for Week of March 6 – 10

The relations between the U.S., China, and Russia as China threatens the U.S. for trying to “encircle and contain” it while the U.S. watches China cozy up to Vladimir Putin and refuse to condemn Russia’s aggression in Ukraine was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the use of security video from the U.S. Capitol by FOX News personality Tucker Carlson to downplay the events of January 6, followed by the state of the U.S. economy and the Fed’s warning that interest rates will continue to be pushed up at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media this week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

The Uniqueness of the American Radio Talk Show Host

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Talk show talent, program directors, show producers and broadcast business decision-makers represent the core readership of this publication. Sometimes we are so close to something that we fail to see it for what it really is. That is the case of the “talk show host” in American radio. Michael Harrison refers to the often-shameless targeting of audiences as “the daily dance of affirmation.” I view the daily process of radio talk show hosting at its very core, as “the daily dance of freedom.”

Talk show hosts are a rare breed and endangered species who enjoy a unique freedom in American radio. Hosts can actually talk about whatever they want! Of course, they are subject to both the rewards and consequences of this freedom – but the process of doing a live talk show, sparked by opinion and controversy, is so spontaneous and uniquely dynamic that it cannot be controlled on a minute-to-minute level without losing the flavor that makes it so special and long-lived.

During a decade as a top-five market and network talk show host, no one has ever told me what to talk about. And for zillions of years as a programming executive prior to that, I never told a host what to talk about on their next show.

Talk hosts are granted remarkable radio freedom!  Music jocks haven’t had that freedom since the 1960s. Music jocks have to get up the courage to ask permission to merely change the order of songs on their play list. Talk show hosts “own” three or four hours a day on a significant station or stations to say whatever they wish. That’s amazing! At first that freedom was a daunting, humbling challenge for me. However, I have been guided by my experience in programming or having launched some of the world’s most successful talk stations.

Based on that experience from both sides of the mic, here’s what works: Talk can entertain a listener of any age and demographic if the host talks about the listener’s day. I talk about my day framed for a listener, one listener – water in the basement, trouble with the sister-in-law, the parent-teacher conference, more trouble with the sister-in-law, the check engine light in the car never wants to go out, life at Walmart. I talk from a place of trust.

Trust that events that poke the landscape of our lives are a very big deal. Trust that I will never find the “right” topic on any editorial page. Trust that you, dear listener, already know who you are going to vote for in any election and that this English major does not have the magic wand to change your mind. Trust that my on-air opinion must never waiver or we have no show.

Listen to talk shows and stations that reach demos under 50:  WMMS, Cleveland; KFI’s John and KenCasey Bartholomew at WBAP, Dallas; KMBZ, Kansas City; KFBK, Sacramento; the Elvis Duran Show; and streaming with Bubba the Love Sponge or Phil Hendrie. Those successful shows embrace the scope of conversation two best friends would have on the phone today. If two best friends would discuss a topic, why wouldn’t you share it on the air? If two best friends would never discuss it, why would you ever put it on the air?

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. 

Industry News

Townsquare Media Q4 2022 Net Revenue Up 8.8%; Full Year Up 10.8%

Townsquare Media reports operating results from the fourth quarter of 2022 and for the full year. Net revenue for Q4 of 2022 was $120.3 million, an increase of 8.8% over the same period in 2021. For the full year of 2022, net revenue was $463 million, an increase of 10.8% over the full year of 2021. While net income was up over 100% in Q4 of 2022 over Q4 of 2021, net income for the full year 2022 was $14.4 million, down 23.4% over the full year 2021. While Broadcast Advertising net revenue for the full year 2022 was up 3.8% over the full year 2021, Townsquare is upbeat about its Digital segment. CEO Bill Wilson says, “I am proud to report that Townsquare’s transformation into a Digital First Local Media Company allowed us to deliver record results in 2022 despite a progressively challenging economic landscape… 2022 was a significant inflection point for our company. It marked the first year where radio no longer comprised the majority of our revenue and profit, further separating Townsquare from our local media peers, and placing a spotlight on our world-class team and our unique and differentiated strategy, assets, platforms and solutions. Our growth engine has been and will continue to be our digital solutions, which were the primary driver of our 2022 growth. Total digital revenue increased +16% year-over-year (and +12% in the fourth quarter) to $231 million, and total digital Adjusted Operating Income increased +12% year-over-year to $69 million, representing a 30% profit margin. We believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and we reaffirm our expectation that our digital revenue will grow to at least $275 million by 2024. We are uniquely positioned as a Digital First Local Media Company focused principally on markets outside of the Top 50 in the United States, with a resilient digital growth engine supported by both a recurring subscription digital marketing solutions business, with a large addressable market and limited competition, and a highly differentiated digital advertising technology platform. We believe that our business model and strategy position us to weather the current economic environment better than most… Our success has been and will continue to be the result of the Townsquare Team focusing on what we do best: creating high quality, local original content for our audiences and delivering creative and cost-effective marketing solutions for our local clients with strong return on investment.”

Industry News

Salem Q4 2022 Revenue Falls 0.5%; Full Year Revenue Up 3.4%

Salem Media Group’s total revenue during the fourth quarter of 2022 was $68.8 million, down 0.5% compared to Q4 of 2021. For the full year 2022, total revenue was $205.3 million, an increase of 3.4% over the full year of 2021. The company reports a loss of $2.2 million for Q4 of 2022 and a loss of $3.2 million for the full year of 2022. Salem reports in segments and for the fourth quarter of 2022, net Broadcast revenue increased 4.5% to $53.3 million from $51 million in the same period in 2021. However, Digital media revenue decreased 10.3% to $10.4 million from $11.6 million in Q4 of 2021. The Publishing segment decreased 21.3% to $5.2 million from $6.5 million in the same period a year ago. For the full year of 2022, net Broadcast revenue increased 7.2% to $205.3 million from $191.4 million in 2021. Digital media revenue decreased 1.2% to $41.7 million from $42.2 million, and Publishing revenue decreased 18.9% to $20 million from $24.6 million in 2021. Looking ahead, Salem offers guidance for the first quarter of 2023, saying, “The company is projecting total revenue to be between flat and a decline of 2% from the first quarter 2022 total revenue of $62.6 million.”

Industry News

Saga Communications Q4 2022 Revenue Up 3.3%; Full Year 2022 Up 6%

Reporting its operating results for the fourth quarter of 2022 and for the full year, Saga Communications reports net revenue increased 3.3% to $30.1 million for Q4 of 2022, compared to $29.2 million for the same period a year ago. It says net revenue increased 6% to $114.9 million for the full year of 2022 compared to $108.3 million for the full year of 2021. Although net income rose almost 16% to $4.27 million in Q4 of 2022, Saga’s net income dipped 17.5% to $9.2 million for the full year of 2022. The company adds, “Despite strong underlying performance the results were impacted by one-time payments during the 3rd quarter related to the passing in August of our founder Ed Christian. As a result of Ed Christian’s passing, the company was required to make several payments to his estate as outlined in his employment agreement. Without these expenses operating income would have increased 12.3% to $16.9 million, free cash flow would have been approximately flat with last year at $13.6 million and net income would have increased 16.8% to $13 million.”

Industry News

“95.7 The Game” San Francisco Drops PM Show, Unveils New Lineup

Audacy announces the new program lineup at sports talk KGMZ-FM, San Francisco “95.7 The Game.” Gone from the afternoon drive daypart are Damon Bruce and Ray Ratto, who exit the station. Moving to the afternoon show (2:00 pm to 6:00 pm) is the duo of Mark Willard and Dan Dibley. The station’s morning show featuring Bonta Hill and Joe Shasky adds an hour and is now heard from 6:00 am to 10:00 am, while midday hosts Matt Steinmetz and Daryle “The Guru” Johnson are now heard weekdays from 10:00 am to 2:00 pm.

Industry News

Media Execs and Celebs Attend BFoA’s Golden Mike Gala

On Monday evening (3/6), 255 radio and television executives and celebrities gathered at the famed Plaza Hotel in New York City to honor Jack Abernethy, CEO of FOX Television Stations, with the 2023 Golden Mike Award, and Richard E. Wiley, former Chairman, Commissioner, and General Counsel of the Federal Communications Commission, and one of the most prominent media and telecommunications lawyers, with the 2023 Edward F. McLaughlin Lifetime Achievement Award. The annual gala is a fundraiser for the mission of the Broadcasters Foundation of America, which provides financial assistance to broadcasters in acute need.Pictured above are (from l-r): FOX 5 New York host Rosanna Scotto, Broadcasters Foundation chairman Scott Herman, Jack Abernethy, and Broadcasters Foundation president Tim McCarthy. Photo: Wendy Moger-Bross

Industry News

MIW’s Speak Up Mentoring Program Open for Applications

Mentoring and Inspiring Women in Radio, Inc announces that the application window for MIW’s 2023 Speak Up Mentoring Program opens today (3/9) and closes on March 31. Speak Up! is a one-year mentorship program created in partnership with Media Staffing Network founder and CEO Laurie Kahn before her passing last October. MIW says, “The program encapsulates so much of what Laurie brought to the industry; a mentorship that encourages and empowers women to develop confidence, sharpen communication skills and hone the ability to effectively speak up in order to further attain career and personal goals.” One candidate from radio broadcasting, located in a small to medium radio market from any department, will be selected for the 2023 program. Find out more about the program and apply here.

Industry News

Yesterday’s (3/8) Top News/Talk Media Stories

FOX News host Tucker Carlson’s airing January 6 video attempting to prove what happened at the Capitol was “mostly peaceful”; a House committee begins hearings in which it suggests an investigation into the lab leak theory of COVID-19’s origins should be investigated; U.S.-China relations as China accuses the U.S. of trying to “encircle and suppress” China’s progress; Russia’s intensifying fighting to take the Ukrainian city of Bakhmut; President Joe Biden’s plan to present his budget proposal including tax hikes that would cut the federal deficit by $3 trillion; two Americans are killed in Mexico traveling for a medical procedure; Senate Minority Leader Mitch McConnell is hospitalized after falling; and Central and Northern California prepare for another powerful snow and rain storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

KOA, Denver Host Mandy Connell Guests on Harrison Podcast

Face - HeadMandy Connell, heard 12:00 noon – 3:00 pm daily on iHeartMedia powerhouse KOA, Denver, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Connell, whom Michael Harrison describes as “one of the best local radio talk show hosts in America,” covers a wide array of subjects from local and national politics with an independent conservative perspective to her day-to-dayFace - Hair insights as a wife, a mom, a foodie, and a self-proclaimed “mediocre driver who never sees the speed traps until it’s too late.” At last year’s national TALKERS convention, she was awarded the prestigious honor – 2022 Talk Radio Industry Woman of the Year. As we are about to celebrate International Women’s Day, Harrison and Connell engage in a candid conversation about the current status of women in talk radio and her experiences being a female in the broadcasting business for more than a quarter century. They also discuss the impact of rapidly evolving 21st century communications technology and the challenges these dizzying changes are imposing on parenting. Listen to the podcast in its entirety here.

Industry News

Audacy Names Chase Daniels OM for Cleveland Stations

Audacy announces that programming pro Chase Daniels is the new operations manager for the Cleveland station group that includes sports talk WKRK-FM “92.3 The Fan” and four music stations. Daniels moves to Cleveland from the company’s Madison, Wisconsin cluster where he served in a similar role. He takes over for Dave Popovich, who recently retired. Audacy Cleveland SVP and market manager Tom Herschel says, “Having Chase join us from our stations in Madison is a testament to the depth of talent at Audacy and the work he’s done there. We couldn’t be more pleased to welcome Chase to Cleveland.”

Industry News

Salem Executives Oppose Daylight Saving Time Legislation

Salem Media Group chairman of the board Edward Atsinger III and CEO David P. Santrella signed letters to Congressional leaders opposing a bill (H.R. 1279) that would make Daylight Saving Time permanent in the U.S. The executives point out how a late sunrise – especially in the winter months – would affect the reach of AM signals. They write that their stations “are in jeopardy of suffering a massive blow to their operations through a bill that is before you now. AM radio stations continue to be the backbone of many communities. They serve their audiences with programming features like news updates, traffic/weather reports, sports play-by-play, and talk programs. In some municipalities, AM radio stations also cater to a specific immigrant community, reaching their listeners with a specific foreign language or other programming elements like music or sports.” They go on to say, “H.R. 1279, as it is written, would make Daylight Saving Time permanent, thus impacting AM radio stations’ power and, therefore, coverage in the crucial morning drive daypart. This issue would be even more detrimental during the darkest days of November, December, January, and February, when AM stations would not be at full power until at least 8:00 am. From a programming and revenue standpoint, the morning drive daypart is still one of the most significant dayparts on an entire radio station. It’s the daypart that generates the most amount of revenue and is a cornerstone for the rest of the programming day. AM radio is facing a multitude of challenges. Radio, in general, faces constant headwinds from an ever-changing media landscape. This challenge might likely be the death blow to many AM radio stations. I am confident you don’t want to see that happen. Simply put, H.R. 1279 would significantly hinder AM broadcasters nationwide from effectively serving the communities they have been licensed to reach.”

Industry News

KMG Networks to Distribute “Podcast Radio” to U.S. Stations

U.S. firm KMG Networks is partnering with UK-based broadcaster Tindle Media Group to serve as distributor for the American version of the radio station format “Podcast Radio” that is expected to commence in the spring of this year. Tindle Media Group says, “Podcast Radio launched three years ago in the UK and uses the trust and familiarity people have for their local radio stations to help them sample and choose from curated podcasts. Podcast Radio broadcasts 24/7 online and via app and smart speakers. It is monetized by selling traditional on-air advertising and sponsorships, inserting commercials into its online audio stream, partnering with international content makers, and making original podcasts and bespoke audio content that resonate with audiences.”

Industry News

Afflicted Broadcaster Raising Awareness of Need for Organ Donors

Western Massachusetts broadcaster and public relations pro Mark Auerbach (pictured) has revealed his dramatic battle with stage 5 kidney disease in an effort to raise awareness of the need for organ donors and hopefully find a donor for his own situation. Auerbach hosts “ArtsBeat,” “On The Mark,” and “Athenaeum Spotlight,” on WCPC-TV 15 and WSKB, Westfield, MA. He’s also the ArtsBeat reporter for Pioneer Valley Radio. Auerbach says people can help by taking any of three steps: 1) becoming an organ donor upon your death; 2) consider donating while you’re alive (get details at kidney.org); and 3) donating to him at Mass General Hospital’s living donors program (https://mghlivingdonors.org/). If you choose the third option, please indicate that you are specifically interested in donating an organ to Mark Auerbach.

Industry News

TALKERS News Notes

— SiriusXM is presenting live broadcasts of every game of this week’s World Baseball Classic being played in Miami through March 21. SiriusXM is producing the national radio broadcasts for every Team USA game and 15 World Baseball Classic games in total including every game from Pool C in Phoenix, as well as the quarterfinals, semifinals and championship games played in Miami.

— iHeartMedia’s iHeartPodcasts and Frolic Media announce the debut of “Exit Interview,” a new dating experiment podcast. The 12-episode season is hosted and executive produced by Julie Krafchick and Yue Xu, known for their long-running podcast “Dateable.” “Exit Interview” features a deep dive into the experience of a featured dater, along with recorded feedback from their exes, friends and others in their life willing to offer insight into what might be going wrong in their dating life.

Industry News

Yesterday’s (3/7) Top News/Talk Media Stories

Fed chair Jerome Powell tells the Senate Banking Committee the Fed is likely to raise interest rates much higher to curb inflation; China’s foreign minister Qin Gang threatens the U.S. with “conflict and confrontation” for trying to “encircle and suppress” China; the proposed ban on TikTok gains support from the White House; two Americans are dead after being kidnapped by Mexican drug gangs; Russia’s invasion of Ukraine and China’s cozying up to Vladimir Putin; the protests in Paris over the raising of the retirement age; controversy over FOX News’ Tucker Carlson portraying January 6 as a “mostly peaceful” event; and California’s severe weather threat changes from snow to floods were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Erick Erickson Partners with Compass Media for Syndication

WSB-AM/WSBB-FM, Atlanta-based talk radio host Erick Erickson and Compass Media Networks partner for the syndication efforts of his program. Erickson has been syndicating his program via his own Resurgent Radio LLC to about 30 affiliates but now begins working with Compass to grow the program that airs live from 12:00 noon to 3:00 pm ET.  Erickson says, “We are thrilled to embark on this next chapter of our growth and are so appreciative of our friends and partners who have supported us.” Compass Media Networks CEO and founder Peter Kosann states, “At a critical time in our nation’s history and just as the public starts to turn their attention to the upcoming presidential election cycle, we are thrilled to bring Erick Erickson to the national stage. Erick is a winner by every metric, and we are lucky to call him our friend and colleague.”

Industry News

Audacy Boosts Coverage Area for Greenville’s News/Talk WYRD-FM

A frequency swap between Audacy’s news/talk WYRD-FM and adult contemporary WSPA-FM on March 28 will give the news/talk outlet substantially better coverage in the Greenville-Spartanburg, South Carolina market. WYRD-FM will rebrand as “News/Talk 98.9 WORD, The Voice of the Carolinas” and enjoy the expanded reach provided by the 100,000-watt Class C signal while WSPA-FM moves to the 25,000-watt Class C3 signal at 106.3 FM. Audacy says the change gives WORD access to a quarter million more adults 35+ from the South Carolina/Georgia border to Asheville, North Carolina, while covering parts of four South Carolina congressional districts and several North Carolina congressional districts. Audacy SVP and market manager for Greenville-Spartanburg Steve Sinicropi comments, “We are committed to delivering quality audio and content with our massive reach to our audiences. There is a tremendous demand for news/talk content in the Greenville-Spartanburg-Anderson-Asheville area. The signal flip allows us to maximize our reach even further across the region and more broadly meet the needs of our listeners and advertisers across the Carolinas.”

Industry News

SiriusXM Cuts Workforce by 8%

News of satellite radio firm SiriusXM cutting 8% of its staff – about 475 jobs – is being widely reported after CEO Jennifer Witz sent a companywide email revealing the company’s plans. In her comments regarding the company’s 2022 fourth quarter and full-year operating results, Witz called 2022 a “strong year,” but added, “In 2023, we expect SiriusXM to deliver strong operating performance and generate significant cash, even as we face a challenging economic environment and continue to make material investments in our technology infrastructure.” Witz adds, “Over the past five years, our business has grown and expanded with the addition of new acquisitions, business lines, and revenue streams. Now, we have completed an assessment of our departments and functions to determine where we can improve collaboration, consolidate teams to achieve greater efficiencies, and ultimately, design an organization structure that is best positioned to achieve our priorities. As a result, nearly every department across SiriusXM will be impacted. We believe the new operational design will allow us to move faster and more effectively as we take on new challenges across our business.” While numerous companies report net losses each quarter, SiriusXM has been reporting net income for some time. The company reported net income of $1.2 billion for 2022, but that was a decline of $100 million from the $1.3 billion in net income it reported for 2021.

Industry News

Danielle Lin’s Weekend Show Joins KSRO, Santa Rosa

The lifestyle and wellness talk programming on Amaturo Sonoma Media Group’s KSRO-AM/K278CD, Santa Rosa, California expands as the “Danielle Lin Show” is added to the schedule for air Sundays from 10:00 am to 12:00 noon. The station says, “We are delighted to welcome back the ‘Danielle Lin Show! The Art of Living and Science of Life.’ Lin’s warm and friendly style, along with her topical and relevant content, is an invaluable addition to our vibrant weekend lineup. Danielle Lin’s approach is a breath of fresh air that is undeniably in alignment with so many of the social issues facing all of our lives today. When you leave her conversations, you feel better about your life. With her four-decade broadcast history, we can rely on impeccable quality in programming and a trusted voice for longevity sponsorships.”

Industry News

NAB Crystal Finalists Revealed; KTAR-FM to Receive Heritage Award

The National Association of Broadcasters announces the finalists for the 36th annual NAB Crystal Radio Awards that recognize radio stations for their year-round commitment to community service. The finalists will be celebrated, and the winners announced during the We Are Broadcasters Awards ceremony at 10:00 am on April 18 on the Main Stage at NAB Show in Las Vegas. NAB will also present Bonneville International’s news/talk KTAR-FM, Phoenix with the esteemed Crystal Heritage Award during the ceremony. The Heritage Award recognizes radio stations that have won a total of five Crystal Radio Awards for exceptional year-round community service efforts. Only 10 other stations have received this honor. See the finalists for this year’s awards here.

Industry News

TALKERS News Notes

— Salem Media Group, Inc announces the acquisition of George Gilder’s investment newsletters Gilder’s Technology Report, Gilder’s Technology Report PRO, Gilder’s Moonshots, Gilder’s Private Reserve and Gilder’s Guideposts. It also launches a new website for Gilder at www.GilderReport.com. Salem says adding this content to Eagle Financial Publications’ portfolio of investment newsletters and trading services adds more depth to an already powerful mix of products.

— Hillsdale College student Elena Lanning won first place for Most Creative/Innovative Show at this year’s Intercollegiate Broadcasting System Conference held in New York from February 23 to 26. Lanning was awarded first place for her show, “Five Minute Myths.” This award was the sixth national first-place honor from is WFRH, Hillsdale, Michigan “Radio Free Hillsdale 101.7 FM” ’s sixth national first-place award from the National Intercollegiate Broadcasting System Awards. Additionally, WFRH’s Scot Bertram was named Best Faculty Advisor in radio. Bertram says, “I am thrilled for all the students whose hard work is being recognized. It’s always exciting and gratifying to have industry professionals acknowledge the outstanding content created by our students at WRFH. The station benefits greatly from the passion and commitment our students have for radio and audio.”

Industry News

Yesterday’s (3/6) Top News/Talk Media Stories

China’s new foreign minister Qin Gang defends China’s relationship with Russia and warns the U.S. about interfering; Russia’s efforts to take the Ukrainian city of Bakhmut; former Vice President Mike Pence asks a judge to block a subpoena for his January 6 testimony; the battle in Congress over the U.S.’s debt ceiling; the U.S. economy and Fed chair Jerome Powell’s scheduled testimony today (3/7) before the Senate Banking Committee; the Biden administration’s immigration policies and its consideration of reinstating the detention of migrants; four Americans are kidnapped in Mexico by an armed gang; the severe winter weather hitting California; and tennis star Novak Djokovic seeks a COVID vaccine exemption to play in the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: AI Meets Sales

By Steve Lapa
Lapcom Communications Corp
President

Talk radio - PodcastHave you picked up the most recent buzz around Artificial Intelligence? It’s hard to miss it.

Seems like the AI buzz is getting louder as more companies face the pressure to improve efficiency and profitability during this roller coaster economy. From Silicon Valley’s tens of thousands of layoffs to Steak ‘n’ Shake closing 30 locations, the heat is on.

Companies vested in the terrestrial radio business have known this pressure for years as we function in a world of single-digit growth and AM radio stations going dark as the real estate is worth more than the FCC license. For the first time, some of the players on the podcast side are feeling the financial heat as the congested podcast world fights for highly competitive ad dollars.

How can AI be a resource in the broadcast radio and podcast ad sales world? Here are two examples of what could be around the corner on your next sales email, Zoom or from the office phone pitch.

— AI audio/phone recognition. Imagine software tracking your phone pitch or Zoom call collecting phrases that identify rate objections, efficiency objections, competitive objections, talent objections, even content objections. Management teams skilled in reviewing the “phrase data” analyze everything from the number of times the objection is raised to the category or tenure of advertiser raising the objection(s). Fast forward to solutions. If your team is made up of multiple sellers with various levels of experience and similar objection(s) appear frequently, management responses and adjustments happen faster, with less stress as the numbers tell the story, not the seller in a confessional. Those adjustments appear in coaching bubbles on your screen as you engage.

— AI shows us the phrase that pays. By now you should know many of the key words and phrases that are sales friendly, grab attention and move you to a close. As well as the opposite – those dreaded turn-off words that turn a warm conversation into stone-cold ghosting. What if the AI software interfaces with your emails? AI could be programmed to identify the key phrases that help close a deal as well as those that are deal busters. I once attended a sales seminar that coached away from using the word “contract.” Not a good takeaway for me. All I could imagine was the legal team slapping their foreheads.

Something tells me the AI software discussed already exists working in the field somewhere helping a sales team become more efficient and crushing the earnings barrier. It’s only a question of when our radio/audio world will be smart enough to adapt the tools for a smarter sales path.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: The Conscious Shopper

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWhenever possible, USA consumers will pay cash, and they’re paying-down credit card balances, per recently released Ipsos polling data.

Already coping with inflation and wary of a 2023 recession, consumers are in “need” vs “want” mode. They’re choosing generics and store brands and favoring purchases “made of high-quality and longer-lasting materials.”

One conspicuous exception to this growing frugality jumps-off the page…

Americans have a yen for vacation, if little else

“Alongside declining consumer confidence levels in the U.S., Ipsos online community members believe most of their cost-saving behaviors from the summer will continue, aside from cutting back on travel. Specifically, compared to the summer of 2022, they feel they are less likely to hold back on taking trips outside the home or making travel plans. After living through years of lockdowns and restrictions, they say travel isn’t something they are willing to give up in 2023.”

Sales lead: Local travel agents

Local radio is still local businesses’ best friend defending against e-commerce competitors, and personal service is the silver bullet. Travel is an Internet DYI remorse category, after disappointing experiences squandered bargain shoppers’ precious vacation time and money.

Hear the copy? Travel agents who have taken tour wholesalers’ junkets can recommend in a seductive anecdotal fashion. They describe meals in mouth-watering detail. “After all we’ve been through the last couple years, you’ve earned it! And I will personally see to all the details.”

And brainstorm which other local businesses sell the “experiences” that consumers, increasingly, choose over “things?” It’s a clear trend that cuts-across all demographics.

DJs, talk hosts, remaining promotion people and local newscasters: Read the room.

This IPSOS report is a free PDF download that takes listeners’ temperature.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Noam Laden Returns to WABC, New York as News Director

New York City news pro Noam Laden joins Red Apple Media Group’s 77 WABC as news director. He was most recently serving with iHeartMedia’s crosstown news/talk WOR as morning news anchor. In his new role with WABC, Laden will host the daily 5:00 am “WABC News Hour with Noam Laden” and will anchor the top-of-the-hour news during the “Sid & Friends Morning Show.” He’ll also be responsible for all WABC news content and distribution, on-air and online. Laden served with WABC from 2003 to 2018 in which he was news director, news anchor on the “Imus In the Morning” show, and co-host on the Geraldo Rivera show. Laden says, “I’m very excited to join the new 77 WABC. The station has a terrific lineup of hosts and the ratings are soaring. It’s great to be part of a winning team with passionate owners. We’ve got lots of exciting plans for distribution of our news.” Red Apple Media president Chad Lopez says, “New Yorkers need to be in-the-know first thing in the morning and throughout their busy day. Our goal at WABC Radio is not only to deliver the news but to include all sides of the story.”

Industry News

“Alabama Unfiltered Radio” Joins WACV-FM, Montgomery

The talk radio program “Alabama Unfiltered Radio” starring host Scott Beason joins the lineup of Bluewater Broadcasting’s WACV-FM, Montgomery, Alabama “News Talk 93.1” in the 9:00 am to 12:00 noon daypart, beginning Wednesday (3/8).  The program is produced by the nonprofit LLC 1819 News, which says, “Beason is an Alabama native and former member of the Alabama Legislature, serving both in the House and Senate, and he has prior experience hosting Yellowhammer Radio.” 1819 News says, “From politics to faith, ‘Alabama Unfiltered Radio,’ covers the topics you won’t hear in the mainstream media. Listen in on dinner-table-style discussions between Scott and his co-hosts, Amie Beth Shaver and Allison Sinclair, on important topics you actually care about — news, current events and culture from a traditional conservative, Southern, Christian worldview presented in a very entertaining and never boring way.”

Industry News

TALKERS News Notes

Longtime Tampa Bay Rays radio broadcaster Dave Wills died early Sunday morning (3/5) at the age of 58. Wills and Andy Freed have been the radio broadcast team since the 2005 season. Prior to joining the Rays, Wills was part of the Chicago White Sox broadcast team in which he hosted pre- and post-game programs.

— Cumulus Media’s Westwood One continues its presentation of NCAA basketball conference championships this week and into next weekend. Westwood One will also broadcast Selection Sunday, which will reveal the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with former coach PJ Carlesimo serving as the men’s analyst and Debbie Antonelli as the women’s analyst.

— LiveOne reports that paid memberships for its subsidiaries Slacker Radio and PodcastOne grew by over 587,000 in the past 12 months and over 100,000 in the first two months of calendar 2023. Total members, including paid and ad-sponsored, are now at 2.85 million. LiveOne CEO Rob Ellin comments, “We are thrilled to have exceeded 2 million premium members on our platform, and we owe much of our growth to our B2B content partnerships, such as our longstanding collaboration with Tesla. Our team’s objective is to forge partnerships with similar-minded brands who understand the significance of providing their customers with new and relevant content.”