Generally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24).
To put things in perspective, the baseball year officially started March 20 when the Los Angeles Dodgers and San Diego Padres played two games in South Korea; the other 28 teams played their first game March 28.
Listed below are each MLB team’s main flagship.
Only one station per team appears – there are no simulcast partners and/or internet streams.
In addition, flagships of the Yankees and Mets are listed only in New York (not Long Island and Middlesex), while key stations of the Giants and A’s appear in San Francisco (not San Jose).
There was a (6+) March 2024 – April 2024 uptick in approximately four of every five applicable flagship cases (81%); 15% dipped; and 4% were flat.
Representative March 2024 – April 2024 (6+) gains were +0.92, while typical declines were -0.27.
Heftiest increases (+2.0 each) were logged by news/talk WLW, Cincinnati (Reds) and news/talk WTAM, Cleveland (Guardians).
Flagships of the Angels (KESN); White Sox (WMVP); and Brewers (WTMJ) did not appear (DNA) in the March 2024 or April 2024 survey periods.
News/talk WLW, Cincinnati (Reds) 11.3 – 13.3, +2.0, #1 – #1
News/talk WTAM, Cleveland (Guardians) 5.4 – 7.4, +2.0, #9 – #4
Sports talk WXYT-FM, Detroit (Tigers) 7.5 – 9.2, +1.7, #2 – #1
Sports talk KCSP, Kansas City (Royals) 1.8 – 3.4, +1.6, #17 – #10
News/talk KMOX, St. Louis (Cardinals) 3.0 – 4.5, +1.5, #14 – #10
Sports talk WCNN, Atlanta (Braves), 2.5 – 3.8, +1.3, #17 – #10
Sports talk WIP, Philadelphia (Phillies), 5.5 – 6.7, +1.2, #6 – #4
Sports talk KIRO-AM, Seattle (Mariners) 2.7 – 3.8, +1.1, #17 – #10
Sports talk KNBR, San Francisco (Giants), 3.0 – 3.9, +.9, #10 – #6
Sports talk WEEI-FM, Boston (Red Sox), 3.0 – 3.9, +.9, #13 – #10
Sports talk KLAC, Los Angeles (Dodgers), .8 – 1.6, +.8, #32 – #27
Sports talk KRLD-FM, Dallas (Texas Rangers), 1.7 – 2.3, +.6, #24 – #20
Sports talk KBME, Houston (Astros), .5 – 1.1, +.6, #27 – #23
Sports talk KWFN, San Diego (Padres) 3.4 – 4.0, +.6, #14 – #10
News/talk KOA, Denver (Colorado Rockies) 2.4 – 3.0, +.6, #17 – #15
Sports talk WFAN FM & AM, New York (Yankees), 1.9 – 2.3, +.4, #15 -#13
Sports talk WSCR, Chicago (Cubs), 2.9 – 3.3, +.4, #11 – #10
Sports talk WDAE, Tampa (Rays) 1.9 – 2.3, +.4, #17 – #16
Sports talk KMVP-FM, Phoenix (Arizona Diamondbacks) 2.6 – 2.9, +.3, #14 – #10
News/talk WCCO, Minneapolis (Minnesota Twins) 4.1 – 4.4, +.3, #11 – #10
Sports talk WJFK-FM, Washington, DC (Nationals), 2.4 – 2.5, +.1, #17 – #17
Business News KNEW, San Francisco (Oakland A’s), .3 – .3, Flat, #30 – #30
Sports talk WINZ, Miami (Marlins) .4 – .3, -.1, #31 – #31
News WCBS-AM, New York (Mets), 2.0 – 1.8, -.2, #14 – #19
News/talk WBAL, Baltimore (Orioles) 3.7 – 3.3, -.4, #10 – #10
Sports talk KDKA-FM, Pittsburgh (Pirates) 8.4 – 8.0, -.4, #2 – #2
Sports talk KESN, Los Angeles (Angels), DNA – DNA, DNA – DNA
Sports talk WMVP, Chicago (White Sox), DNA – DNA, DNA – DNA
News talk WTMJ, Milwaukee (Brewers), DNA – DNA, DNA – DNA
Sports talk CJCL, Toronto (Blue Jays), Canadian, Not Applicable