Cumulus Names Wirthlin to Lead Salt Lake City Cluster

Cumulus Media appoints Joyce Wirthlin vice president/market manager for its Salt Lake City station group that includes news/talk KKAT-AM and four music brands plus its digital marketing services for local advertisers. Wirthlin most recently served as market president for iHeartMedia’s Salt Lake City operations. Cumulus Media president of operations Dave Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”