Industry News

Cumulus Names Wirthlin to Lead Salt Lake City Cluster

Cumulus Media appoints Joyce Wirthlin vice president/market manager for its Salt Lake City station group that includes news/talk KKAT-AM and four music brands plus its digital marketing services for local advertisers. Wirthlin most recently served as market president for iHeartMedia’s Salt Lake City operations. Cumulus Media president of operations Daveimg Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”

Industry News

Cumulus to Employ Quu’s Dashboard Visual Messaging

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Cumulus Media says it is expanding its ability to help advertisers connect with consumers on the go via Quu’s in-dash messaging technology across its 400 radio stations. The company’s stations will leverage Quu’s content management system, 24/7 dashboard display monitor, Xperi’s Rapid technology and DTS AutoStage, and more, to enhance in-car listening experiences and help drive ratings and revenue. Some markets will also offer Quu’s patented Content Partnership sponsorship, bringing fresh opportunities for advertisers. Cumulus president of operations Dave Milner states, “Visual content solutions generate sustainable revenue growth and significantly enhance in-car engagement, where listeners spend the most time with our stations. This expansion underscores Cumulus’s commitment to delivering premium content and sales experiences that meet the evolving needs of our audience and clients.”

Industry News

Cumulus Promotes Holly Paras to Regional VP

Cumulus Media promotes Holly Paras to regional vice president for the company in which she adds the New London, Connecticut stations to her current oversight of the Providence, Rhode Island cluster.im Cumulus operates news/talk WXLM-AM in the New London market and news/talk WPRO-AM/WEAN-FM and sports talk WPRV-AM in Providence. Cumulus Media president of operations Dave Milner states, “Holly is an extremely effective and capable leader. Having her lead New London in addition to Providence allows for us to provide enhanced solutions for customers in Rhode Island and Eastern Connecticut.”