iHeartMedia and Latin music sensation Bad Bunny announce a partnership for Bad Bunny’s sports management and brand alliance agency Rimas Sports that will result in the production of original podcasts
and content for iHeart’s My Cultura podcast network. The first show from the collaboration will debut early 2026 featuring MLB’s 2025 Comeback Player of the Year and Rimas talent Ronald Acuña Jr. My Cultura Podcast Network head Leo Gomez states, “Sports aren’t just something the Latino community watches, it’s something we live. Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”
