Monday Memo: Talk Topic Two-fer

By Holland Cooke


BLOCK ISLAND, RI — Barring the unforeseeable, today’s callers are talking about Super Bowl commercials. Next Monday, Presidents Day, is a holiday for some, disrupting habit listening. So here are two timely topics, which lit-up-the-phones when I myself used them guest-hosting “The Jim Bohannon Show” and elsewhere.

“Your Most Monumental Presidents?” 

On Mount Rushmore, there is room for four: “If we were carving it today, who do YOU think deserves to be there? [phone number]”

Click here to download the cheat-sheet, including:

  • The pitch, with quick bios of the four now showing in Rapid City.
  • List of presidents who missed-out, because they served either during the 14 years the monument was being sculpted, or since.

 “If YOU were president, for ONE DAY…?” 

History purists will scoff at this technicality, but it actually happened, in 1849.

Who were the 11th, 12th, and 13th Presidents of the USA? Many Americans — even history buffs — would answer wrong! At least Constitutionally…

  • #11 was James K. Polk
  • #12 was David Rice Atchison
  • #13 was Zachary Taylor.

David WHO??? Click here for the story.

Then ask “If YOU were president, for ONE DAY, what would YOU do?”

Warn your call screener. He or she is about to get busy. And help yourself to “Tips For Call Screeners,” a free download.  Simply send Email – even a blank one will do – to  Mere moments later, the robot will deliver.

Holland Cooke is author of the E-book “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download here; and“Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books (click the banner on this page), and. HC is a consultant working at the intersection of broadcasting and the Internet.  And he hosts “The Big Picture” TV show Friday nights at 7ET on RT America.  Follow him on Twitter @HollandCooke