HC at the NAB: Radio, One Way or Another
By Holland Cooke
Consultant
These conventions used to be about making-the-most-of those towers behind radio stations that played in several rooms at home and occupied two knobs and six buttons in the dashboard. Back to the future…
“Take every available opportunity to connect with audiences.”
Longtime programmer turned podcaster Buzz Knight moderated the session, “Cross-Platform Content Wins – Radio and Podcast Success Stories.” And here’s one now, a radio news guy I’d like to clone, WBZ-AM, Boston’s Matt Shearer, the next-gen’ talent whose skill set and perspective yields the sort of content that takes radio beyond those towers.
Shearer told us he “had been making video from my radio pieces. Now, I’m making radio from my video.” Whereupon Alpha Media EVP of content Phil Becker urged broadcasters to “focus on THAT they use you, not WHERE they use you.” And noting that – as “streaming services have divided audiences” – South Carolina Public Radio director Sean Birch recognizes that “We have to hit a bunch of audiences all at once.”
Common thread in panelists’ remarks: Broadcast and podcast listeners “are very different audiences;” and “we have to be where people are.” Still, revenue stacks-up in two piles: broadcast bucks and digital dimes. And Hubbard Radio EVP/programming Greg Strassell reckons, “Any engagement you do is an opportunity to promote the mothership.” Hubbard’s WTOP, Washington simulcasts its on-air programming via YouTube, and Greg says average Time Spend Listening there is 17 minutes.
“Using Social Media to Develop Community”
In this session, Beasley Media Group’s Dave Snyder recommends a Basic Success Framework:
— Understand your community. Rather than thinking platform (“We need to be on TikTok”), limit your reach to platforms that offer the most engagement potential. “Not all platforms will be a fit for your content.”
— Set your goals. What does success look like? Gauge value by engagement counts like Comments and Likes, rather than mere Views.
— Be authentic. Build brand guidelines, and have a moderation policy, and a style/tone guide. AI is a useful tool, “but it’s not authentic.”
Develop Engagement. Social media gives broadcasters a unique potential to:
— Share a behind-the-scenes view as content is created, “how the sausage is made,” giving your community a different perspective.
— Expose the community to content creators’ personalities. Building community is only possible if people feel like they actually “know” you.
— Interact with the audience. “Community building can’t just be about pushing content. Engagement flows two ways.”
Keep it going. “Once you have your Framework and Content plan, then comes the hard part.”
— “Consistency and cadence is probably the most important part of growing a consistently engaged community.”
— “Use ‘the whole buffalo.’ Optimize your content for cross-platform use.”
— Use analytics to “build on what works and chuck what doesn’t.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
City. Cumulus Media chief content officer Brian Philips states, “Pete has risen to stardom quickly with his on-air performance and innovative program architecture in Kansas City. Pete is among our most dynamic leaders, in ANY format. It also matters that Pete is Bill Hess’ hand-chosen successor, as Bill returns to oversight of our news/talk flagship WMAL, in the nation’s capital. Bill has served with distinction in this corporate role, and Cumulus news/talk is positioned for continued success under Pete’s leadership.” Mundo comments. “I’m thrilled for the opportunity to join the content leadership team at Cumulus and am grateful for the confidence that the company has shown in me. Learning from Bill Hess in recent years has been a terrific way to make the transition seamless. The news/talk format is changing rapidly but remains dominant in the audio industry. The format has exceptional upside during this transitional political period, as people continue to seek news and information about their cities, states, and country. I am eager to work with my fellow news/talk programmers across the nation to make our brands stronger.”
pm to 1:00 am slot. Additionally, the company says the show adds 25 new affiliate stations, including WMAL-AM/FM, Washington; KSEV-AM, Houston; and KKAT-AM, Salt Lake City. Valdés comments, “Thank you, Jesus! I’m super excited to be on all of these new stations in great cities, and welcome all of our new listeners to join our live late-night national town hall conversation and encourage them to call in on Open Phone across America.”
treat an aneurysm, according to his family. Farley began his career in New York at 1010 WINS and would hold numerous positions in New York and network news over the years, including as managing editor at ABC Radio Networks. He is best remembered for serving as vice president of news & programming at all-news WTOP-FM, Washington from 1996 through his retirement in 2013. He worked as a news consultant after leaving WTOP and lived in Florida with his wife Jo. 
story that was used in a Google ad to read: “Harris Picks Tim Walz – 215,000 MN Families Win.” WDAY says it wrote no such headline. Hallstrom tells The National Desk, “They lied to everybody who saw that ad, and they misled them into believing that there is a news organization, with a 100-year history in our community of doing good solid journalism, that not only took sides in a political debate, if you will, but also openly performed cheerleading exercises on behalf of that candidate in their news headlines in their story. That’s wrong.” Washington, DC television outlet WJLA-TV writes, “A source familiar with the Harris campaign’s advertisement team told Axios the campaign buys ads with news links to give more context to voters searching for information about Harris.” Hallstrom responds to that saying, “I don’t care what their intent was or what they were hoping to do. All I care about is what happened to us. We have reporters in our newsroom who have been working in this market for decades to build their credibility as an objective and unbiased reporter.” 
The second of four rounds of ratings information from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered June 20 through July 17. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is steady with a 3.6 share (weekly, 6+ AQH share) and remains ranked #11, while Hubbard Radio’s all- news WTOP-FM rises 1.2 shares for 10.7 share finish that lifts it to the #1 rank in the market. In Boston, iHeartMedia’s news/talk WRKO adds four-tenths to finish with a 3.3 share and climbs to the #10 rank, while sister all-news WBZ-AM is flat with a 4.7 share but rises one spot to the #6 rank. In Phoenix, iHeartMedia’s news/talk KFYI tacks on three-tenths to finish with a 3.8 share that lifts it to the #6 rank, while Bonneville’s news/talk KTAR-FM adds eight-tenths for a 3.1 share finish good for the #11 rank. 
The second of four rounds of ratings data from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego Tampa, Denver, Baltimore, and St. Louis. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM slips two-tenths to a 3.6 share (weekly, 6+ AQH share) and remains ranked #11 in the market, while Hubbard Broadcasting’s all-news WTOP-FM rises 1.3 shares to a 9.5 share and stays locked in the #2 rank. In Seattle, Bonneville’s news/talk KIRO-FM adds four-tenths to finish with a 4.9 share that lifts it to the #5 rank, while sister conservative talk KTTH-AM adds a half share to finish with a 2.0 share good for the #22 rank, and Lotus Communications’ conservative talk KVI tacks on three-tenths for a 2.1 share good for the #21 rank. In Phoenix, iHeartMedia’s news/talk KFYI inches up one-tenth for a 3.5 share but falls back to the #9 rank, while Bonneville’s news/talk KTAR-FM is steady with a 2.3 share and rises to the #18 rank. 
The second of four rounds of ratings information from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM declines eight-tenths to finish with a 3.8 share (weekly, 6+ AQH share) and is ranked #11 in the market, while Hubbard Broadcasting all-news WTOP-FM rises four-tenths for an 8.2 share that keeps it ranked #2. In Boston, iHeartMedia news/talk slides four-tenths to finish with a 2.9 share and the #14 rank, as sister all-news WBZ-AM dips four-tenths to a 4.5 share but remains ranked #7 in the market. And in Seattle, Bonneville news/talk KIRO-FM gains seven-tenths to finish with a 4.5 share lifting it to the #6 rank, while sister conservative talk KTTH-AM rises one-tenth to a 1.5 share and the #23 rank, and Lotus Communications’ conservative talk KVI-AM adds a half share for a 1.8 share finish good for the #21 rank. 
The broadcasts will feature a simulcast live audio feed from Monumental Sports Network’s television broadcast and fans will be able to hear all 25 of the Mystics’ remaining regular season games available on the network this season. While most radio broadcasts will air on The Team 980, select games will air on “106.7 The Fan” (WJFK-FM) and The Bet Washington (WJFK-AM), and all games will be streamed locally on the Audacy app.
Komando Show” content provided to the station on Friday evenings “is getting great traction with listeners” with the audience nearly doubling (Persons 18+) in the 7:00 pm to 8:00 pm hour from Spring ’23 to Fall ’23. Additionally, Cox Media Group’s WSB-AM/WSBB-FM, Atlanta is adding that hour to its lineup on Saturdays from 5:00 pm to 6:00 pm; Hubbard Broadcasting’s WTOP, Washington is adding the “Digital Life Hack” daily feature; and Red Apple Media’s WABC, New York adds both the “Digital Life Hack” and “Daily Tech Update” features.
East, the Newscast category for its July 2023 coverage of the Commanders sale and the Overall Excellence category. The WTOP digital team was recognized overall in the Digital category for WTOP.com. Individual awards went to WTOP reporter Matt Kaufax in the Feature Reporting category for his piece on Martin’s Tavern turning 90 and to WTOP associate producer Veronica Canales in the Excellence in Writing Category for her piece on the Dr. Seuss Experience. WTOP director of news and programming Julia Ziegler comments, “Our team’s mission every day is to deliver the latest news to the DC region and help the people who live in our communities. It is a huge honor to be recognized for that work with six regional Murrow awards.” 
Generally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24).
The second of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM dips two-tenths to finish with a 4.6 share (weekly, 6+ AQH share) and slides back to the #6 rank, while Hubbard Broadcasting’s all-news WTOP-FM loses one-tenth to finish with a 7.8 share good for the #2 rank. In Boston, iHeartMedia’s news/talk WRKO declines one-tenth for a 3.3 share finish and holds steady at the #12 rank, while sister all-news WBZ-AM rises three-tenths to a 4.9 share, yet it falls one spot to the #7 rank. In Seattle, Bonneville’s news/talk KIRO-FM dips one-tenth to a 3.8 share and slides down to the #10 rank, while Lotus Communications’ all-news KNWN-AM/FM loses one-tenth to finish with a 2.4 share and remains ranked #18. 
The second of four rounds of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered February 29 through March 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media news/talk WMAL-FM rises three-tenths to finish the survey with a 4.8 share (weekly, 6+ AQH share) that lifts it to the #5 rank, while Hubbard Broadcasting all-news WTOP-FM adds three-tenths for a 7.9 share and remains ranked #2. In Detroit, Cumulus Media news/talk WJR dips two-tenths to finish with a 2.3 share but remains ranked #14, while Audacy’s all-news WWJ is steady with a 5.3 share that keeps it ranked #9 in the market. In Phoenix, iHeartMedia news/talk KFYI falls half a share to a 3.0 share and moves back one spot to the #10 rank, while Bonneville news/talk KTAR-FM also loses a half share, finishing with a 2.2 share good for the #18 rank. 
The second of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is steady at a 4.5 share (6+, weekly AQH share) and remains ranked #7, while Hubbard Broadcasting’s all-news WTOP-FM, sheds seven-tenths for a 7.6 share but stays ranked #2 in the market. In Boston, iHeartMedia’s news/talk WRKO adds four-tenths to finish with a 3.2 share that lifts it to the #13 rank, while sister all-news WBZ-FM rises three-tenths for a 4.9 share but remains ranked #6. In Detroit, Cumulus Media’s news/talk WJR tacks on four-tenths to finish the survey with a 2.5 share and moves up to the #14 rank, while Audacy’s all-news WWJ loses three-tenths, wrapping the survey with a 5.3 share and falling one spot to the #9 rank. 
Communications’ WNOV-AM, Milwaukee; and Minority Communications’ KJMC-FM, Des Moines. SmileyAudioMedia owner and program host Tavis Smiley says, “Our show’s rapid and continued expansion into key media markets represents an exciting next chapter. As we move deeper into the 2024 election season, we’ll continue to provide our growing listener base with enlightening and empowering programming unapologetically geared toward African Americans and other citizens of color.” The program is heard in Chicago on Midway Communications’ WVON-AM; LEVAS Communications’ WURD-AM, Philadelphia; and Equity Media’s WBOK-AM, New Orleans and plans to announce more new affiliate stations later in the spring.
The second of four rounds of ratings data from Nielsen Audio’s January 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey period covered January 4 – 31. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media Group’s news/talk WMAL-FM jumps 1.4 shares to finish with a 4.5 share (weekly, 6+ AQH share) that lifts it to the #7 rank, while Hubbard Broadcasting’s all-news WTOP-FM leaps two full shares to an 8.3 share good for the #2 rank. In Phoenix, iHeartMedia’s news/talk KFYI rises two-tenths to a 3.1 share but falls two posts to the #10 rank, while Bonneville’s news/talk KTAR-FM adds four-tenths for a 2.6 share finish and remains ranked #14. In Baltimore, Hearst Television’s news/talk WBAL-AM adds 1.6 shares to finish with a 4.3 share that boosts it to the #9 rank, while WCBM Maryland’s news/talk WCBM-AM tacks on four-tenths for a 1.9 share finish that lifts it to the #15 rank. 