Prolific Talk Radio Guest, Dr. Linda Salvin Addresses African Clean Water Crisis at UN.
One of talk media’s most popular guests (and former radio host) on a wide range of subjects from metaphysics to epidemiology, Linda Salvin, PhD, recently spoke (7/16), during her current New York City media tour, at a special meeting at the United Nations where she serves as a representative and speaker for the international organization’s Water & Sanitation for Africa. The WSA is a pan-African intergovernmental agency that holds Permanent Observer status at the UN. Operating under this mission, the organization actively promotes clean water, sanitation initiatives, and recently launched Africa’s first Three Tier Sanitation Club to empower youth and students. Dr. Salvin (l) is pictured at the discussion along with Professor Ada Okika (c), and Dr. Nabhit Kapur (r) along with a wide array of international experts and spokespersons. She tells TALKERS, “2.2 million people in the world are still without water. As a former epidemiologist, I know cholera, dysentery dehydration, salmonella, and other diseases are rampant. The goal is to have fresh water – especially for women and children worldwide. We take it for granted. They walk miles for water. I’m proud of this assignment.” The Southern California-based Dr. Salvin continues, “I’m going to be a guest with Walter Sterling on his “The Other Side of Midnight” show on WABC Tuesday, July 21st at 1:00 am ET, 10:00 pm PT. I’m really looking forward to joining such an icon.” Dr. Salvin’s website is www.LindaSalvin.com.
signals as WGN, Chicago; KMOX, St. Louis and 18 other affiliate stations. Sterling says, “There is something magical about overnight radio. It’s the one part of the day when listeners let down their guard and have real conversations. They share their stories, their questions, their experiences, and together we explore the fascinating, funny, mysterious, and sometimes unbelievable side of life. To be heard on legendary stations like WABC, WGN, and KMOX is both a professional milestone and a personal honor. I’m excited to spend the nights with listeners across America and build a community where every voice matters and every story is worth telling.”
Billionaires make predominantly good investments, which is why they are billionaires.
Jay Clark was the first program director of WABC as a talk station. He set the tone and path for modern talk radio. This week I had Jay on as a special guest on the Red Apple Audio Networks all night show, “The Other Side of Midnight.” We celebrated the anniversary, May 10, (1982) of WABC’s switch from music to talk on the giant signal at 770 AM.
format in America. KGO was the killer biller in San Francisco. The execs who ran them were mighty proud: Ben Hoberman, Ed McLaughlin, Al Racco, Chuck Debere. Yes, they ran those stations, but they also invented the caller-driven talk format. There were other winning talk stations, but they were guest centric rather than listener centric (i.e. WOR, WGN). At the time, there were 43 stations listed as “talk” stations. 43. Not many models.
WPHT, Philadelphia on “Sterling Every Damn Night” for Walter Sterling. Sterling says, “When I read in TALKERS that Casey was on the loose, I immediately grabbed him to guest star on my 10:00 pm to 1:00 am show. He has a stunning history of winning ratings in the Northeast on ‘New Jersey 101.5.’ We approach radio content from a similar perspective; it’s not that important. Our goal is to give the listener a reason to eat the wrong snack.”
Talk show hosts are not motivated or driven like disk jockeys or salespeople. Most general managers have never managed talk show hosts. Few program directors have managed talk show hosts. My career has been blessed with daily exchanges with the best talk show hosts in history. Here are some suggestions I would like to share on how to have a superior relationship with talk stars.
Amazon learned that there are high volume sales for specific categories of products. High demand equals high value to the seller. Items such as diapers, printer ink, staplers, batteries, etc. Being brilliant, Amazon created “Amazon Basics.” Same products, white labeled. Amazon doesn’t manufacture batteries; they just slap their logos on what America needs most. That’s why Mr. Bezos has a bigger boat than you.
Conventional industry wisdom: “If our morning star leaves, we’re dead. How could we replace them?”
At first, I thought it was a joke. When I realized there were serious people having serious meetings about the joke, it became both horrific and symptomatic
As an industry, radio has a peculiar modesty. We diminish our magic and power in relating to listeners and colleagues by using the wrong slang terminology. May I suggest new “labelling” of commonly used radio terms?
IBS National Conference Set for 2025. The Intercollegiate Broadcasting System (IBS) has announced its annual conference will be coming back to New York City next year. Set for March 7-8, 2025, the nation’s longest running, largest and most important gathering of college radio broadcasters will be held again at the Sheraton Times Square in the heart of Manhattan. Organizers have plans in the works for activities like additional sessions and tours during the day on Thursday, March 6 as well. Early registrants can save big bucks. $109 per person for up to 10 attendees, then the rest of your staff goes for free! This offer ends October 15, (and then prices and group deals go up). TALKERS publisher Michael Harrison, who was a featured speaker at last year’s conference says, “One of the most dynamic scenes in radio today connecting the present with the future is playing out on college campuses across the nation. Professional broadcasters interested in the future of this medium and industry should attend this event. I always come away from it invigorated and inspired.” For more info on IBSNYC 2025, please 
Sterling Shines in Philly. In the first two months since the debut of “Sterling Every Damn Night” on WPHT, Philadelphia, the quirky 9:00 pm – 12:00 midnight talk show hosted by Walter M Sterling (a.k.a. legendary media consultant Walter Sabo) has been gathering jaw dropping metrics. The show has delivered five times the total share of audience 12+ since the same time last year and has proven to be formidably competitive in every key news/talk radio demo. What makes it so interesting on an industry level is its departure from the standard left-right partisan politics that dominates the news/talk format. It covers what is described as “nightly life” – such as the trouble with customer service, in-laws, schools, and romance. What one talks about with their best friends is what the show discusses. Features on the show include listener calls, plus “People of Walmart,” “True Detective Stories,” and new perspectives on current events: Sterling had the first interview with a citizen of Ukraine while bombs were going off, and a Tel Aviv bus driver sharing thoughts on America’s alleged lack of support for Israel. The show is designed for guards up all night in the building lobby, people getting done with second shift, going on third shift, cramming for finals or trying to get the baby to sleep. This is a show that deserves radio industry attention.
This week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!
When a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.
“Walter has demonstrated the importance of the late-night talk radio with his Sunday night nationally syndicated program and has welcomed his listeners, who he refers to as ‘friends on the radio,’ to unpack their day-to-day lives. He’s made strides at ‘Talk Radio 1210 WPHT’ for a decade, and we’re ecstatic to finally bring his entertaining brand to the Delaware Valley five nights a week.” Sterling, who as Walter Sabo operates the Sabo Media Partners consultancy, comments, “Late-night radio is golden media time for a live program. It’s a one-on-one stage for lighter conversations, serving as morning drive for late-shift doctors, nurses, bus drivers, hotel managers, security staff and more. Thank you, David Yadgaroff, Greg Stocker, Jeff Sottolano and the incredible programming and engineering teams at Audacy. Over the years, I’ve made strong connections with Talk Radio 1210 WPHT listeners and look forward to building them as I join weeknights!”
Original ideas are golden and rare. Here are five ideas worth stealing because of their novelty, success and oh-wow factor!
NO ONE has done more to elevate the status and improve the working conditions of on-air talent as much as Howard Stern.
Acknowledging that this publication is fiercely non-partisan and that I – in my role as a broadcaster – am basically the same, I offer the following, not as a political opinion piece, but rather a personal observation based on experience that might shed light on the deeper nature of a large segment of the American population prone to listen to talk radio.
Sears used to sell everything. Tractors, tires, insurance, investments, chickens. In 2004, Sears was the dominant retailer in America. By the end of the decade, it was feverishly closing stores and dying.
Research shows that readers to trade publications like articles with five bullet points. Here are my five bullet points for 2024. If these were to be deployed, you could be thriving by the end of the year. These actions would increase sales and audience share.
WHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.
Earlier this week, Michael Harrison published his top 10 list of suggestions for being a successful talker. Item number three really caught my eye:
In May 2007, I was enjoying the brand-new app called YouTube. Still independently owned, still relatively unknown. Some of the videos pulled millions of viewers, more viewers than enjoyed by ESPN or any cable network. More interesting, the videos with high counts were not made by NBC or ESPN or any traditional video source. High view count videos were being made by people with no experience in traditional media, they were experimenters producing in their basements and bedrooms.