Triton Digital Partners with NBC Sports for Hosting and More
Triton Digital says NBC Sports has selected it to power key components of its podcast and digital audio infrastructure. Through a suite of Triton technologies, NBC Sports will leverage advanced hosting, monetization, audience measurement, and audience insights tools to support and scale its growing podcast and digital audio portfolio. Triton president and CEO
John Rosso states, “We’re really excited to work with NBC Sports and support their continued growth in podcasting. Premium media companies are investing heavily in digital audio, and they need infrastructure they can trust to scale audiences and monetize effectively. Our goal is to make that easier – bringing together hosting, measurement, and monetization in one place so teams can focus on creating great content.”
has climbed up Triton Digital’s U.S. Podcast Ranker, finishing at #3 for the February 2026 period. Audioboom’s “Pod Save America” displaced iHeart Audience Network’s “Stuff You Should Know” for the #1 spot. Elsewhere, Salem Podcast Network’s “The Charlie Kirk Show” fell two places to #6 as did iHeart Audience Network’s “The Clay Travis and Buck Sexton Show,” which landed at #12. 
posts remain unchanged – iHeart Audience Networks’ “Stuff You Should Know” at #1 and Audacy Podcast Network’s “48 Hours.” Salem Podcast Network’s “The Charlie Kirk Show” falls only one spot to #4. Other noteworthy shows include iHeart Audience Network’s “The Clay Travis and Buck Sexton Show” rises on place to #10 and Audioboom’s “The Bulwark Takes” climbs nine places to #21. 
“Podcasting’s momentum strengthened in 2025, with audio remaining the foundation of the medium while video helped bring in new audiences. What’s most compelling is the diversity podcasting now delivers across content, platforms, and consumers. Triton’s report highlights where new listeners are engaging and how their evolving behaviors – including shopping and purchase intent – are creating a highly engaged audience that is increasingly attractive for brand investment.” One key finding from the study is that “consumption preferences vary sharply by genre. Categories primarily consumed via audio are Science (58%), History (56%), Fiction (54%), Arts (51%), and True Crime (50%), while Music (34%), Sports (32%), Kids & Family (31%), Comedy (30%), News (30%) skew more heavily toward exclusive video consumption. This emphasizes a need for differentiated content and monetization strategies.” 
iHeartRadio’s “Stuff You Should Know” was #1, followed by Audacy’s “48 Hours” at #2 and Salem Media Group’s “Charlie Kirk Show” at #3. Other talk radio-related shows include Cumulus Podcast Network’s “VINCE” at #10, iHeartRadio’s “The Clay Travis and Buck Sexton Show” at #11, and “Armstrong & Getty on Demand” at #14. 
and #2 in most past surveys – are gone from the ranker entirely. With that change, iHeartRadio’s “Stuff You Should Know” is the new #1, with Salem Podcast Network’s “The Charlie Kirk Show” at #2. Other changes for talk radio-related podcasts include Cumulus Podcast Network’s “The Shawn Ryan Show” rising five places to #4, Cumulus Podcast Network’s “VINCE” climbing two places to #10, and iHeartRadio’s “The Clay Travis and Buck Sexton Show” moving up seven places to #11. 
shows. NPR’s “NPR News Now” and “Up First” rank #1 and #2, respectively, and Salem Podcast Network’s “The Charlie Kirk Show” remains ranked #3, more than a month after his slaying on September 10. Other talk radio-related podcasts of note include Cumulus Podcast Network’s “VINCE” climbs one place to #12; iHeartRadio’s “The Clay Travis and Buck Sexton Show” falls two places to #18; and Cumulus Podcast Network’s “The Mark Levin Show” rises four places to #34. 
Show” rose three places to the #3 spot, behind NPR’s “NPR News Now” (#1) and “Up First” (#2). Kirk was slain in September 10 and new episodes of the program continue to be produced. Other talk radio related shows of note include: Cumulus Podcast Network’s “VINCE” drops two places to #13; iHeartRadio’s “The Clay Travis and Buck Sexton Show” drops two places to #16; and iHeartRadio’s “The Jesse Kelly Show” climbs three places to #49. 
and “Up First” stayed in the #1 and #2 spots, respectively. News/talk radio related shows of note include Cumulus Podcast Network’s “VINCE” rising two places to #11 and iHeart Audience Network’s “Armstrong & Getty On Demand” climbs two places to #22. The ranker is based on weekly average downloads for participating publishers. 
Salem Podcast Network’s “The Charlie Kirk Show” remains ranked #5 while Cumulus Podcast Network’s “Shawn Ryan Show” rises one place to #6. Other talk radio related shows of note include: Cumulus Podcast Network’s “VINCE” dipping three places to #13; iHeart Audience Network’s “Clay Travis & Buck Sexton Show” rising two places to # 14; and Cumulus Podcast Network’s “Mark Levin Show” falling six places to #35. 
president and CEO John Rosso says, “Sharon has been instrumental in our continued success at Triton Digital, and her promotion to chief revenue officer is a reflection of her exceptional leadership, strategic thinking and proven ability to drive results. Her track record in scaling audio technology platforms and her deep understanding of the evolving digital landscape will be invaluable as we accelerate our global growth and deepen partnerships with audio publishers and advertisers.”
and NPR’s most popular podcasts – “NPR News Now” and “Up First” – maintain their first and second-place finishes, respectively. Changes of note from May to June include Salem Podcast Network’s “The Charlie Kirk Show” rising three places to #5, Cumulus Podcast Network’s “VINCE” rising one spot to #10, and iHeartRadio’s “Clay Travis & Buck Sexton” falling two places to #16. 
average downloads and NPR maintains its grasp on the top two spots with “NPR News Now” at #1 and “Up First” at #2. iHeartRadio’s “Stuff You Should Know” is #3 and Audacy’s 
NPR’s “NPR News Now” and “Up First” remain in the #1 and #2 positions, respectively. Other radio-related podcasts of note include Salem Podcast Network’s “The Charlie Kirk Show” steady at #6, Cumulus Podcast Network’s “VINCE” falling five places to #8 and iHeartRadio’s “The Clay Travis and Buck Sexton Show” dipping one place to #14. 
2) NPR’s “Up First,” 3) Cumulus Podcast Network’s “VINCE,” and 4) iHeart Audience Network’s “Stuff You Should Know.” Moves of note from March include Salem Podcast Network’s “The Charlie Kirk Show” rising three spots to #6, Cumulus Podcast Network’s “The Shawn Ryan Show” falling four places to #9, and iHeart Audience Network’s “The Sean Hannity Show” soaring 24 places to #14. 
most listeners, based on a nationally representative survey that includes all publishers and podcasts. Triton Digital’s Demos+ audience profiles will also be added to the ranker, which lists the podcasts that most efficiently reach advertisers’ desired audiences, such as various demographic, socio-economic, lifestyle, and purchase intent segments. Triton SVP of measurement & analytics Daryl Battaglia says, “The combination of census-level download measurement blended with survey measurement provides the most comprehensive understanding of podcast audiences and their consumption habits. By adopting new methods to measure audiences and augmenting our current tools, we are enriching the podcast information available to advertisers so they can feel confident in reaching their target audiences.”
“Up First” at #2. Remaining at #3 is Cumulus Podcast Network’s “The Dan Bongino Show.” Moves of note in February include iHeartRadio’s “The Daily Show: Ears Edition” rising five places to #20; Audacy’s “We Can Do Hard Things” falling six places to #25; and iHeartRadio’s “The Herd with Colin Cowherd” dropping eight places to #37. The Triton Digital U.S. Podcast Ranker is based on weekly average downloads. 
First” at #2, Cumulus Podcast Network’s “The Dan Bongino Show” at #3 and iHeartRadio’s “Stuff You Should Know” at #4. Changes of note during the January period include: Cumulus Podcast Network’s “The Shawn Ryan Show” rises three spots to the #5 rank; Salem Podcast Network’s “The Charlie Kirk Show” dips two places to the #8 rank; iHeartRadio’s “The Clay Travis and Buck Sexton Show” rises one place to #14; and iHeartRadio’s “Armstrong & Getty On Demand” shoots up five places to the #18 rank. 
from 27% in 2021; 2) the top podcast genres of 2024 were News (25% of downloads), True Crime (19%), and Comedy (13%). Of True Crime podcast listeners, 67% were female, of Comedy podcast listeners, 61% were male, and of News podcast listeners, 56% were male; 3) NPR News Now (NPR) remained the top podcast in 2024; and 4) “Bongino Report Early Edition with Evita” had the #1 debut in 2024. Triton SVP measurement products & strategy Daryl Battaglia says, “2024 marked another year of remarkable growth for the podcast industry, with listenership broadening across demographics and becoming more mainstream than ever. As new audiences dive into podcasts and spend more time listening, fueling deeper engagement, genres like True Crime, Kids & Family, and History drive the highest back catalog consumption, creating untapped opportunities for programmatic advertising. At Triton Digital, we remain dedicated to providing deep insights into listener behavior and platform preferences as this dynamic medium continues to evolve.” 
First”; 3) NBCUniversal News Group’s “Dateline NBC”; and 4) audiochuck’s “Crime Junkie.” Moving up to the #5 rank in July was Cumulus Podcast Network’s “The Dan Bongino Show.” Other moves of note include SiriusXM’s “The Megyn Kelly Show” rising three places to the #10 rank; Salem Podcast Network’s “The Charlie Kirk Show” up four spots to #14; and iHeartAudience Network’s “The Clay Travis & Buck Sexton Show” also up four places to the #19 rank. 
Now and Up First in the #1 and #2 spots, respectively, and NBCUniversal News Group’s Dateline NBC at #3. Movement of note for news/talk radio-related podcasts includes Cumulus Podcast Network’s “The Dan Bongino Show” rising one place to #6; iHeart Audience Network’s “The Clay Travis & Buck Sexton” show moves three spots to #23; and Cumulus Podcast Network’s “The Shawn Ryan Show” advances 13 places to the #26 rank. 
podcasts) for April 2024 and NPR’s “NPR News Now” retains its #1 rank, followed by sister program “Up First” at #2 and audiochuck’s “Crime Junkie” at #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one place to #6, Salem Podcast Network’s “The Charlie Kirk Show” sliding back one place to #17, and Cumulus Podcast Network’s “The Mark Levin Show” also moving back one spot to #28. 
NBCUniversal News Group’s “Dateline NBC” jumps two spots to #2, bumping audiochuck’s “Crime Junkie” to #4. NPR’s “Up First” remains in the #3 position. Other radio-related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one spot to #6, Salem Podcast Network’s “The Charlie Kirk Show” slipping two places to #17, and Cumulus Podcast Network’s “The Mark Levin Show” falling three spots to #27. 
NBCUniversal News Group’s “Dateline NBC” drops two spots to #4 and audiochuck’s “Crime Junkie” rises to #2 and NPR’s “Up First” climbs to #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” rising three spots to #15, and Cumulus Podcast Network’s “The Mark Levin Show” up one place to #24. 
Other notable findings: 1) Older Americans and women are listening to podcasts at a faster rate, with a 22% increase in listeners over the age of 55 and a 19% increase in female listeners 18+ over the past two years; 2) Top podcast genres of 2023 were News (22% of downloads), True Crime (18%), and Comedy (15%). Of True Crime podcast listeners, 67% were female, of Comedy podcast listeners 62% were male, and of News podcast listeners 58% were male; 3) The top sales networks of 2023 in the Triton U.S. Podcast Ranker were SiriusXM Podcast Network at #1, NPR at #2, and Wondery at #3. The top podcast of the year was “NPR News Now.” Triton Digital SVP measurement products & strategy Daryl Battaglia says, “2023 was another year of significant growth for the podcast industry, and with increasing female and over 55+ audiences, we can expect more content production to serve those groups in the coming year. As podcast listenership continues to rise and reach new audiences, we’ll continue to provide our customers with in-depth insights around podcast consumption and listener habits in the coming year.” 
collection migration. NPR’s “NPR News Now” is back in the #1 spot, followed by NBCUniversal News Group’s “Dateline NBC” at #2, audiochuck’s “Crime Junkie” at #3, and NPR’s “Up First” at #4. Other radio-related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7 (down three places), Salem Podcast Network’s “The Charlie Kirk Show” at #18 (down six spots), and Cumulus Podcast Network’s “The Mark Levin Show” at #25 (down nine places). 
result, NBCUniversal News Group’s “Dateline NBC” is ranked #1, audiochuck’s “Crime Junkie” remains at #2, Wondery’s “Morbid” is #3, and Cumulus Podcast Network’s “The Dan Bongino Show” is steady at #4. Other talk radio-related programs of note include Salem Podcast Network’s “The Charlie Kirk Show” steady at #12 and Cumulus Podcast Network’s “The Mark Levin Show” down three spots from the October ranker at #16. Triton Digital’s ranker is based on average weekly downloads and ranks participating networks. 
NBC” at #1, audiochuck’s “Crime Junkie” at #2, Wondery’s “Morbid” at #3 and Cumulus Podcast Network’s “The Dan Bongino Show” at #4. Radio-related podcasts of note in this ranker include Salem Podcast Network’s “The Charlie Kirk Show” rising four places to #12, Cumulus Podcast Network’s “The Mark Levin Show” up two places to #13, and Cumulus Podcast Network’s “The Shawn Ryan Show” rising five places to #24.