Triton Digital releases its streaming ranker for December of 2022 based on Average Active Sessions and iHeartRadio stays in the #1 position with 301,411 AAS (6AM-12AM Mon-Sun). Following at #2 is NPR Member Stations at 70,695 AAS, with Audacy in the #3 position with 56,158 AAS, and Cumulus Streaming Network at #4 with 36,692 AAS. Other companies that stream spoken word content in the top 25 include #6 Beasley Broadcasting Corporate (16,506 AAS), #8 Hubbard Broadcasting (13,313 AAS), #10 New York Public Radio (10,356 AAS), and #11 Salem Communications(7,648). You can see the complete top 25 ranker here.
Triton Digital released its first-ever U.S. Year-End Podcast Report for the year 2022 that delves into the evolving U.S. podcast landscape and addresses such issues as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over 2021, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: 1) Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.” See the complete podcast study here.
Triton Digital’s ranking of the top 100 U.S. podcasts from participating networks for the period of December 2022 based on weekly average downloads is published and audiochuck’s “Crime Junkie” is again #1. At #2 again this month is NPR’s “NPR News Now,” followed by NPR’s “Up First” at #3, Wondery’s “Morbid” at #4, NBCUniversal News Group’s “Dateline NBC” at #5 and Cumulus Podcast Network’s “The Ben Shapiro Show” at #6. Podcasts from radio-related companies making the top 20 for the period include: Cumulus Podcast Network’s “The Dan Bongino Show” at #9 and Salem Podcast Network’s “The Charlie Kirk Show” at #17. You can see the complete ranker of the top 100 podcasts here.
Triton Digital and Salem Media Group extended their relationship that’s been in place since 2012. In addition to using Triton’s Omny Studio podcast management platform, its programmatic supply-side platform and TAP (Triton Advertising Platform), Salem Media Group will turn to Podcast Metrics Demos+ to provide enhanced metrics, including person-level demographic, sociographic, media behavior, and purchase intent data to further inform podcast audience development and advertising decisions. Salem CEO David Santrella says, “We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience. We’re looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences.”
The latest Streaming Metrics from Triton Digital for streaming publishers in the U.S. has been released for November 2022. The chart ranks the top 25 streaming publishers from participating clients based on Average Active Sessions (AAS). In the #1 spot is iHeartRadio with 411,604 AAS. At #2 is NPR Member Stations with 93,726 AAS, followed by Audacy at #3 with 76,657 AAS. Some of the other companies making the top 25 include: #4 Cumulus Streaming Network (58,103 AAS); #6 Beasley Broadcasting Corporate (26,329 AAS); #8 Hubbard Broadcasting (20,668 AAS); #11 Salem Communications (12,110 AAS) and #12 Urban One (11,467 AAS). You can see the complete chart here.