October 2023 PPM Ratings – Part Two
October 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for: Washington, DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are September 2023 – October 2023 (6+).
WASHINGTON, DC
News/Talk
WMAL 3.9 – 4.0, #7 – #7
WFED DNA – DNA, DNA – DNA (Capitals)
News
WTOP & WTLP 8.7 – 8.1, tenth straight month at #2
WDCH .6 – .7, #23 – #22
WDCH Stream DNA – DNA, DNA – DNA
Sports Talk
WJFK-FM 2.6 – 2.8, #12 – #14 (Capitals)
WJFK-FM Stream 1.1 – .9, #21 – #21 (Capitals)
WTEM .2 – .3, #27 – #25 (Wizards)
WTEM Stream .2 – .2, #27 – #29 (Wizards)
WSBN .1 – DNA, #29 – DNA
Public Radio News/Talk
WAMU 12.0 – 11.9, 23rd month in succession at #1
Note: The flagship of the Commanders is classic rock WBIG.
BOSTON
News/Talk
WRKO 2.8 – 2.3, #15 – #16
WXKS-AM .6 – .8, #23 – #23
News
News – Talk WBZ-AM 3.8 – 4.5, #10 – #8
Sports Talk
WBZ-FM 7.8 – 10.9, back-to-back months at #1 (New England Patriots, Celtics, Bruins)
WEEI-FM 4.2 – 3.8, #9 – #10
WEEI-AM DNA – DNA, DNA – DNA
Public Radio News/Talk
WBUR 5.4 – 5.4, #3 – #3
WGBH 3.6 – 3.8, #11 – #10
Note: Sports talk WBZ-FM’s +3.1 (7.8 – 10.9) is the largest September 2023 – October 2023 increase (6+) by any station in all 24 PPM-markets analyzed thus far.
MIAMI
News/Talk
WIOD 1.7 – 2.0, #21 – #21
News
None
Sports Talk
WQAM 1.4 – 2.3, #24 – #19 (Heat, Florida Panthers)
WINZ .3 – .5, #32 – #29 (Dolphins)
WMEN .1 – .2, #36 – #35
WSFS-HD2 .1 – DNA, #36 – DNA
WQAM Stream DNA – DNA, DNA – DNA (Heat, Florida Panthers)
WAXY DNA – DNA, DNA – DNA
Public Radio News/Talk
WLRN 3.8 – 3.9, #8 – #5
Note: Sports talk WQAM’s +.9 (1.4 – 2.3) represents Miami’s largest September 2023 – October 2023 increase (6+).
SEATTLE
News/Talk
KIRO-FM 4.7 – 4.2, #6 – #8 (Seahawks)
KVI 1.7 – 1.8, #22 – #22
KTTH 1.4 – 1.5, #23 – #23
KPTR .1 – .1, #32 – #32
News
KNWN-AM & KNWN-FM 2.2 – 2.2, #20 – #20
KHHO .1 – DNA, #32 – DNA
Sports Talk
KIRO-AM 6.0 – 4.3, #3 – #6 (Seahawks)
KJR-FM 2.3 – 3.0, #18 – #14 (Kraken)
KJR-AM .3 – .4, #27 – #26
Public Radio News/Talk
KUOW 5.9 – 7.6, #4 – #1
KSWS .1 – DNA, #32 – DNA
Note: Public radio news/talk KUOW’s +1.7 (5.9 – 7.6) represents Seattle’s largest September 2023 – October 2023 increase (6+); conversely, sports talk KIRO-AM’s -1.7 (6.0 – 4.3) represents the market’s largest September 2023 – October 2023 decrease.
DETROIT
News/Talk
WJR 1.8 – 2.3, #17 – #16
WFDF .1 – .4, #26 – #24
WJR Stream .1 – .1, #26 – #28
News
WWJ 4.0 – 4.6, #11 – #9 (Pistons)
WWJ Stream .2 – .7, #24 – #22 (Pistons)
WDFN .1 – .1, #26 – #28
Sports Talk
WXYT-FM 8.6 – 10.1, #1 – #1 (Lions, Pistons, Red Wings)
WXYT-FM Stream 2.0 – 2.4, #16 – #14 (Lions, Pistons, Red Wings)
WXYT-AM .3 – .2, #23 – #25
WXYT-AM Stream .1 – DNA, #26 – DNA
Public Radio News/Talk
WUOM 1.8 – 1.5, #17 – #20
WDET 1.1 – 1.2, #20 – #21
PHOENIX
News/Talk
KFYI 4.1 – 4.0, #5 – #7
KTAR-FM 2.9 – 2.4, #15 – #16 (Arizona Cardinals, Suns)
News
None
Sports Talk
KMVP-FM 1.9 – 2.7, #22 – #14 (Suns, Arizona Coyotes)
KTAR-AM .2 – .2, #32 – #31 (Arizona Cardinals, Suns, Arizona Coyotes)
KDUS .1 – .1, #34 – #33
KGME .1 – .1, #34 – #33
KTAR-FM HD2 DNA – .1, DNA – 33
KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)
Public Radio News/Talk
KJZZ 3.9 – 3.7, #6 – #9
MINNEAPOLIS
News/Talk
WCCO 3.3 – 4.6, #12 – #10 (Minnesota Timberwolves)
KTMY 2.3 – 2.4, #16 – #16
KTLK-AM 1.4 – 1.8, #19 – #18
WCCO Stream .3 – .6, #26 – #24 (Minnesota Timberwolves)
News
KQQL-HD2 .1 – .1, #30 – #32
Sports Talk
KFXN 6.8 – 7.8, #4 – #2 (Minnesota Vikings, Minnesota Wild)
KQQL-HD3 .1 – .2, #30 – #28
KSTP-AM .1 – .2, #30 – #28
Public Radio News/Talk
KNOW 6.2 – 6.0, #5 – #5
KNOW Stream .8 – .7, #23 – #23
Note: News/Talk WCCO’s +1.3 (3.3 – 4.6) represents Minneapolis’ largest September 2023 – October 2023 increase(6+).
SAN DIEGO
News/Talk
KOGO 4.7 – 5.4, #5 – #5
KLSD .3 – .3, #26 – #26
News
None
Sports Talk
KWFN 4.7 – 4.2, #5 – #6
KGB-AM .7 – 1.2, #23 – #20
KWFN Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KPBS 6.2 – 6.3, #3 – #3
TAMPA
News/Talk
WHPT 5.3 – 4.7, #5 – #6 (Lightning)
WFLA 4.0 – 4.6, #11 – #8
News
None
Sports Talk
WDAE 2.0 – 2.4, #19 – #16
Public Radio News/Talk
WUSF 2.3 – 1.6, #17 – #20
WUSF Stream .5 – .5, #25 – #25
Notes: Public Radio News Talk WUSF’s –.7 (2.3 – 1.6) represents a four-way tie for Tampa’s largest September 2023 – October 2023 decrease (6+); rock WXTB is the flagship of the Buccaneers.
DENVER
News/Talk
KOA 3.7 – 4.5, #13 – #6 (Broncos)
KDFD 1.7 – 2.1, #19 – #19
KHOW 1.5 – 1.8, #21 – #21
News
None
Sports Talk
KKFN 4.6 – 4.5, #7 – #6
KKSE-FM 1.4 – 2.0, #23 – #20 (Nuggets, Colorado Avalanche)
KEPN DNA – .1, DNA – #36
Public Radio News/Talk
KCFR 4.2 – 3.9, #9 – #13
KUNC .5 – .8, #31 – #27
Note: News/Talk KOA’s +.8 (3.7 – 4.5) represents Denver’s largest September 2023 – October 2023 increase (6+).
BALTIMORE
News/Talk
WBAL 4.1 – 4.8, #8 – #8 (Ravens)
WCBM 1.8 – 1.7, #18 – #17
News
WTOP & WTLP 1.0 – 1.1, #20 – #18
WDCH .8 – .8, #21 – #20
WQLL DNA – DNA, DNA – DNA
Sports Talk
WJZ-FM 4.0 – 5.1, #9 – #7
WJZ-AM DNA – DNA, DNA – DNA
Public Radio News/Talk
WYPR 4.5 – 4.0, #7 – #10
WYPR HD2 Stream .2 – DNA, #26 – DNA
ST. LOUIS
News/Talk
KMOX 5.8 – 5.0, #8 – #9
KFTK 1.9 – 1.8, #16 – #16
KTLK-FM 1.0 – .9, #19 – #20
KMOX Stream .5 – .4, #22 – #23
KFTK Stream .5 – .2, #22 – #27
News
KATZ-FM HD2 .4 – .3, #24 – #24
Sports Talk
WXOS 2.3 – 3.2, #15 – #14 (Blues)
Public Radio News/Talk
KWMU 3.5 – 4.0, #13 – #11
Note: Sports talk WXOS’ +.9 (2.3 – 3.2) represents St. Louis’ largest September 2023 – October 2023 increase (6+).
Up next: October 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Mike.Kinosian@gmail.com
October 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario.
though the stations (WABC-AM and WLIR-FM) were listed as having a 3.9 share in the Long Island (Nassau-Suffolk) market. Now, Nielsen has corrected the 6+ report that is available to the media (versus the more detailed information that is only available to subscribers) and lists WABC as having a 3.4 share good for the #11 rank in the New York City market for the September 2023 survey
The fourth and final round of ratings information from Nielsen Audio’s September 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee,
I asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”
The fourth of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee iHeartMedia news/talk WISN adds a full share for a 10.7 share (weekly, 6+ AQH share) finish and the #1 rank, while Good Karma Brands crosstown news/talk WTMJ rises eight-tenths to finish with an 8.7 share lifting it to the #3 rank. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM adds six-tenths to wrap the survey with a 6.8 share good for the #5 rank, while iHeartMedia’s crosstown news/talk WHJJ rises two-tenths for a 0.4 share and the #18 rank. In West Palm Beach, iHeartMedia talk WZZR-FM dips one-tenth for a 1.8 share but rises to the #10 rank, while Hubbard Broadcasting’s crosstown news/talk WFTL, rises three-tenths for a 1.6 share finish that lifts it to the #12 rank.
The third of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM jumps nine-tenths to finish with a 6.7 share (weekly, 6+ AQH share) that lifts it to the #3 rank in the market, while iHeartMedia’s crosstown news/talk KEX adds a half share for a 1.9 share finish good for the #18 rank. In San Antonio, Alpha Media’s news/talk KTSA tacks on one-tenth to wrap the survey with a 2.6 share and rises to the #15 rank, while iHeartMedia’s crosstown news/talk WOAI dips two-tenths for a 2.4 share finish and falls to the #17 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM jumps six-tenths for a 4.9 share finish that lifts it to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 1.2 shares to finish with a 3.4 share that drags it down to the #11 rank.
The second of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Hubbard Broadcasting all-news WTOP-FM adds two-tenths for a 9.3 share (weekly, 6+ AQH share) and remains ranked #2 in the market, while Cumulus Media news/talk WMAL-FM is steady with a 3.5 share but rises to the #7 rank. In Seattle, Bonneville news/talk KIRO-FM dips two-tenths to finish with a 4.7 share and falls to the #7 rank, while Lotus Communications all-news KNWN-AM/FM declines three-tenths to wrap the survey with a 2.0 share good for the #19 rank. In Phoenix, iHeartMedia news/talk KFYI adds a full share for a 3.9 share finish that lifts it to the #10 rank, while Bonneville’s crosstown news/talk KTAR-FM adds three tenths to finish with a 3.0 share but remains ranked #15 in the market.
August 2023 PPM Data – Information for the August 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
July 2023 PPM Data – Information for the July 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
July 2023 PPM Data – Information for the July 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
June 2023 PPM Data – Information for the June 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
May 2023 PPM Data – Information for the May 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
May 2023 PPM Data – Information for the May 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.