Nielsen | TALKERS magazine

According to Research…

By TALKERS | March 16, 2023March 17, 2023 by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Oh, excuse me, hold on. Here it is! The hourly report from quasi research companies or real research companies like Nielsen declaring that radio is just fine, thank you! Massive surveys (choose one) reveal that radio works! Radio appeals to younger demos! Radio moves product! Radio has more listeners in AM drive than the “Tonight Show” has viewers! A landslide of data proves that after 100 years of success, radio is a viable medium.

Crazy stuff.

As both a radio executive and host, I don’t need to know that radio works. I see the sales results from your show and from “Sterling On Sunday.” No advertiser gives us money for the heck of it. The checks clear; there’s your proof. The research that is desperately needed would support innovative, disruptive programming. Radio will grow its place in American media by surprising listeners with new formats, new forms of presentation and things that are… new.

Radio exists today because of innovations like Top 40! Urban! Progressive Rock! AOR! Modern Country! FM Talk! and The Seven-Second Delay!

Today, however, there is nothing harder than selling a radio executive a new idea. Any new idea. It is hard for a very good reason. Radio stations are major investments and failure is expensive. In 1977, the most expensive radio stations in history sold for $11 million. (WMAL/WRQX-FM, Washington DC.) In absolute dollars, experimentation was a minor financial risk. Risk would be manageable if owners had sophisticated research tools to test new ideas.

State-of-the-art new product research is required to take radio safely onto the golden path to innovation. How’s your research and development budget? Oh.

Each television network invests about $100 million a year in developing and testing new shows. Those networks deploy stunning techniques to find and test new ideas. There will be new formats and techniques when the collective “we” is finally convinced that radio is a success. Then our research investments can be focused on cutting-edge product research tools that can guarantee a successful pilot season and future.

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110. Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Features

January 2023 PPM Ratings Takeaways – Part One

By TALKERS | February 22, 2023 by TALKERS

January 2023 PPM Data – Information for the January 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.1 – 3.9, +.8, tenth to ninth

iHeartMedia-owned WOR “710 – The Voice of New York” 1.1 – 1.7, +.6, #23 to #19

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” flat at 4.6, fifth to seventh and co-owned WCBS-AM “News Radio 880” steady at 2.0, remains at #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 3.1 – 3.3, +.2, #10 to #12 and WFAN’s internet stream 1.4 – 2.0, +.6, #21 to #17

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 2.8 – 3.8, +1.0, #12 to #10

Number One 6+: iHeartMedia adult contemporary WLTW, third month in a row, 10.4 – 6.5, -3.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WCBS-FM (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLTW (-3.9)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.4 – 4.1, -.3, third to sixth

News: Audacy-owned KNX-FM “News 97.1” 2.5 – 2.8, +.3, #12 to #9

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.0 – 2.3, +.3, #19 to #16

Number One 6+: iHeartMedia adult contemporary KOST, seventh month in succession, 13.1 – 6.8, -6.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: smooth AC KTWV (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOST (-6.3)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 2.8 – 3.4, +.6, #12 to #9

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 4.8 – 4.5, -.3, continues in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls) 1.7 – 1.9, +.2, #20 to #17

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.4 – 3.9, +.5, sixth to eighth

Number One 6+: iHeartMedia adult contemporary WLIT, fourth straight month, 14.8 – 7.3, -7.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A WXRT (+3.0)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLIT (-7.5)

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” flat at 1.7, #18 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.7 – 6.9, +.2, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers) 3.3 – 3.9, +.6, eighth to seventh

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 1.9 – 2.7, +.8, #16 to #11

Public Radio News/Talk: KQED, Inc.-owned KQED 5.9 – 6.1, +.2, third to fourth

Number One 6+: Bonneville adult contemporary KOIT-FM, third successive month, 15.5 – 8.1, -7.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary KISQ (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOIT-FM (-7.4)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 3.4, -.3, eighth to tenth

News – Talk: Audacy’s KRLD-AM “News Radio 1080” (Cowboys) 2.2 – 2.5, +.3, #20 to #17

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 3.8 – 6.2, +2.4, sixth to first

Audacy’s KRLD-FM “105.3 The Fan” (Cowboys) 3.7 – 3.5, -.2, eighth to ninth

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.5 – 3.1, +.6, #16 to #14

Number One 6+: Cumulus Media sports talk KTCK, first month, 3.8 – 6.2, +2.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: sports talk KTCK (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KDGE (-5.2)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 3.3 – 3.8, +.5, #12 to #11

News: None in the top twenty

Sports Talk: Audacy KILT-AM “Sports Radio 610” 1.7 – 1.9, +.2, #21 to #19

Public Radio News/Talk: University of Houston’s KUHF 2.4 – 3.1, +.7, #18 to #13

Number One 6+: iHeartMedia adult contemporary KODA, 23^rd consecutive month, 14.7 – 9.6, -5.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock KGLK (+1.0)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KODA (-5.1)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 4.4 – 6.3, +1.9, seventh to fourth

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks and Falcons) 2.2 – 2.4, +.2, #16 to #14

Dickey Broadcasting-owned WCNN “The Fan” 1.4 – 1.7, +.3, #20 to #18

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.0 – 3.8, +.8, tenth to ninth

Number One 6+: Cox Media Group classic hits-oldies WSRV, first month, 8.0 – 8.3, +.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WSB-AM & WSBB (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: contemporary Christian WFSH (-2.8)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 6.2 – 5.8, -.4, third to fifth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Eagles) 5.9 – 6.9, +1.0, fifth to second and WIP’s internet stream 1.2 – 1.6, +.4 #20 to #19

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.3 – 1.6, +.3, flat at #19

Public Radio News/Talk: WHYY-owned WHYY 3.6 – 5.0, +1.4, continues in seventh-place

Number One 6+: Beasley Media Group classic rock WMGK, first month, 6.0 – 7.3, +1.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WOGL (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WBEB (-11.0)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.1 – 2.2, +1.1, #21 to #16

News: Audacy’s WCBS-AM “News Radio 880” 3.8 – 4.4, +.6, repeats in seventh-place and cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.0 – 3.6, +.6, tenth to eighth

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 4.8 – 5.1, +.3, sixth to fourth and WFAN’s internet stream flat at 1.6, #16 to #17

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.4 – 1.6, +.2, #19 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia CHR WHTZ, first month, 5.8 – 6.6, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic CHR WKTU (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: hot AC WALK-FM (-5.9)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, flat at .4, #18 to #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 14^th consecutive month, 7.6 – 6.8, -.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KRQB (+1.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: rhythmic CHR KGGI (-.9)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.1 – 1.3, +.2, #22 to #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.0 – 7.4, +.4, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers ) 2.9 – 4.3, +1.4, eighth to seventh

Audacy’s KGMZ “95.7 The Game” steady at 1.3, #20 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, eighth consecutive month 22.7 – 8.5, -14.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary KISQ (+2.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOIT-FM (-14.2)**

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

MIDDLESEX-SOMERSET-UNION

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.2 – 7.1, +.9 fourth to second

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.7 – 1.9, +.2, repeats at #14 and co-owned WCBS-AM “News Radio 880” 1.2 – 1.1, -.1, #18 to #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 3.0 – 3.9, +.9, ninth to seventh

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.1 – 1.6, +.5, #20 to #18

WFAN’s internet stream .7 – 1.1, +.4, #22 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group adult contemporary WMGQ, first month, 10.9 – 7.4, -3.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WCBS-FM (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLTW (-5.1)

Up next: January 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

WWO: Your Audio Campaign Can Be Measured

By TALKERS | February 14, 2023February 14, 2023 by TALKERS

This week’s blog post from the Cumulus Media | Westwood One Audio Active Group reveals data that was presented during a panel at the recent Association of National Advertisers Audio Summit. The analysis of a campaign for IT services company CDW by attribution measurement firm LeadsRx, it was determined that “while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales. You can see the whole blog post here.

Industry News

Ruddy Speaks Out as Talk Hosts Support Newsmax Versus DirecTV

By TALKERS | February 10, 2023 by TALKERS

TALKERS founder Michael Harrison and Newsmax CEO Christopher Ruddy engaged in a phone conversation this week (2/8) to discuss the bruhaha buzzing through conservative news/talk radio triggered by AT&T’s recent decision to remove the popular conservative channel from its subsidiary, DirecTV. Ruddy, grateful for the support Newsmax is receiving from radio hosts, wanted to speak out directly to the medium further explaining his position. (NOTE: Newsmax also has a footprint in the news/talk radio space as syndicator of the daily Rob Carson midday program.)

Late in January, DirecTV, owned by AT&T, “deplatformed” Newsmax from more than 13 million of its subscriber homes calling it a “business decision.”

News of this stunned Washington, fueling GOP lawmakers with more evidence that big tech media was closing down conservative voices for political reasons.

This was the second time in just the past year AT&T moved to cancel a conservative channel, taking OAN off their platforms last April.

However, Newsmax is not OAN. Newsmax has, in breathtaking time, became the fourth-highest-rated cable news channel reaching 25 million Americans, according to Nielsen.

Major Members of Congress, Senators and newsmakers dot its programming lineup every day. Even First Lady Jill Biden made a prime-time appearance to discuss her cancer initiative last October and former President Donald Trump is a regular participant.

According to Ruddy, “The fact that AT&T was willing to take down Newsmax as Republicans take control of the House was yet another sign for America’s right that ‘wokeness’ remains in high gear.”

This story is continued here.

Features

Ruddy Speaks Out as Talk Hosts Support Newsmax Versus DirecTV

By TALKERS | February 10, 2023February 10, 2023 by TALKERS

Late in January, DirecTV, owned by AT&T, “deplatformed” Newsmax from more than 13 million of its subscriber homes calling it a “business decision.”

News of this stunned Washington, fueling GOP lawmakers with more evidence that big tech media was closing down conservative voices for political reasons.

This was the second time in just the past year AT&T moved to cancel a conservative channel, taking OAN off their platforms last April.

However, Newsmax is not OAN. Newsmax has, in breathtaking time, became the fourth-highest-rated cable news channel reaching 25 million Americans, according to Nielsen.

In the conversation, Ruddy described AT&T’s decision a “blatant act of political censorship” and “effort to restrict conservative voices before the ’24 election.”

Here are some takeaways from Chris Ruddy:

Government Collusion

“We know from ‘The Twitter Files,’ that Twitter worked in collusion with federal agencies, including the FBI, to censor and restrict the speech of news media and public figures,” said Ruddy.

“Why,” he asked,” would we not think that was happening” in Newsmax’s case, too?

(During testimony on February 8 before the House Oversight Committee, former Twitter executives admitted they handled the Hunter Biden matter poorly, but also said they were not in contact with government officials over the matter.)

Ruddy points to a 2021 letter penned by Democratic Members of Congress Anna Eshoo and Jerry McNerney, addressed to AT&T’s CEO and other cable operators, clearly aimed at removing OAN, Newsmax and FOX News Channel for spreading “misinformation.”

Harrison asked, “With two channels down, is FOX News a target next?”

Ruddy said it clearly is a target, but that cable operators will have a more difficult time “deplatforming” it.

Cutting Costs

Harrison asked, “When AT&T dropped OAN and Newsmax, didn’t the company say both moves were the result of cost-cutting?”

Ruddy responded that this claim makes no sense when Newsmax is concerned, “because they keep over 100 channels that have far less ratings and are more costly than Newsmax.”

A business approach, he said, would be for DirecTV to remove low-rated channels that are costly, not highly rated channels like Newsmax that are inexpensive.

He said AT&T’s unusual decision to cut Newsmax demonstrates a “political motive.”

Newsmax has produced a chart that shows 22 liberal-leaning news and information channels. Almost all have lower ratings than Newsmax – and all get fees higher than Newsmax was seeking.

Ruddy says Newsmax sought a very modest license fee of $1 per year per subscriber. CNN gets $14 a year from DirecTV. And almost every channel in the top 100 gets a multiple of the $1.

Harrison asked, “So, what’s the problem for DirecTV, which I understand raked in $2.7 billion last year in profits?”

Ruddy’s response: “DirecTV says that Newsmax is simply ineligible for any license fee, not one penny let alone $1.”

And here he seems to make a strong case AT&T is targeting Newsmax – by denying it any fees when almost everyone else gets paid a fee, especially liberal channels.

“AT&T DirecTV is being super clever,” Ruddy explains. “They tell Newsmax they’ll carry us for free, but we can’t get a license fee.” But, Ruddy adds, “Since all cable agreements, according to industry standards, get the lowest rate, that means all go to zero fees with no license fee for Newsmax.

“Since cable news channels need license fees to operate, DirecTV is effectively putting Newsmax out of business,” he said.

Political Bias

“This claim that Newsmax alone can never get a fee simply doesn’t seem to work for a lot of people in the public as well as Congress,” Ruddy said.

“Many conservative leaders in America – and some fair-minded independents and liberals – have already concluded that AT&T’s motives with Newsmax were largely driven by politics, and not by dollars and cents.”

New House Speaker Kevin McCarthy said he called AT&T and informed the company that “Newsmax should not be treated any differently based upon them being a conservative news outlet.” McCarthy has vowed there will be hearings on the removal of Newsmax.

Even Alan Dershowitz, one of America’s famed liberal lawyers, agrees with McCarthy that Newsmax’s removal doesn’t pass the smell test.

“Clearly, they used economic reasons as a cover for political reasons,” Dershowitz told Newsmax’s Greta Van Susteren last week.

Dershowitz said he believes AT&T’s decision “had elements of partisan and ideological and political bias directed at stations that don’t adhere to the views of the company.”

“Anybody who believes that this was purely an economic decision should buy a bridge in Brooklyn,” he said, adding that A&T DirecTV “ought to reconsider and put Newsmax back on.”

Fighting Back

When AT&T DirecTV deplatformed OAN, a relatively hard-right channel with a relatively small viewership, it received little attention. But the executives at AT&T may have awoken a sleeping giant by taking on Newsmax.

Newsmax’s reach is extensive, reaching 40 million Americans through online, apps, emails, and a huge social media network – not to mention that its content is highly utilized by many radio talk show hosts and producers.

Ruddy told Harrison, “For a long time Newsmax’s audience has been aligned and interconnected with the talk radio audience. We are seeing tremendous synergies across all media platforms, including talk radio.” Ruddy has been speaking out on this subject on a number of radio talk shows across America.

On the same day of the Ruddy-Harrison conversation, the Newsmax CEO appeared on Mark Simone’s top-rated show on powerhouse WOR in New York to discuss the censorship of his channel. Demand is so great for interviews, Newsmax analysts Dick Morris and Hogan Gidley are also doing interviews about the AT&T matter.

The End Game

Ruddy said he’d like Newsmax to be back on DirecTV. Initially, DirecTV said they had no intention to bring Newsmax back on air. But last week, the company reversed course and said they are open to do so.

However, according to Ruddy, so far DirecTV has not changed their position that Newsmax is not entitled to any license fees.

“We are willing to negotiate but DirecTV has to do so in good faith,” Ruddy said, adding “We’re waiting.”

He said even if Newsmax stays off DirecTV, his media empire will continue to grow.

“This episode has made us stronger and AT&T is a good company for us to build against in the months and years ahead,” he said. “Everyone knows AT&T and they’re not well-liked for engaging in politics, targeting conservatives – and they even owned CNN during its worst years,” Ruddy said.

“We’ve been in business for 25 years and no matter what the controversy, Newsmax has always come out ahead. It will this time too,” he concluded.

After speaking with Ruddy, Harrison stated, “We all know that the First Amendment only applies to government censorship and privately-owned platforms have the right to present or not present whatever opinions conform to their positions. However, when government officials use the influence and prestige of their office to pressure high-level media executives to deplatform legitimate players for obvious political ends – as seems to be the case in this Newsmax scenario – that becomes a major concern for all Americans who value free speech. And even if the government wasn’t involved, massive power requires equal responsibility and even-handedness. Although in many cases the picture remains murky – for the most part, it is clear to me that conservatives claiming an ongoing imbalance of bias against them, by the informationally-vital venues of big tech, have an abundance of growing evidence to support their complaints. And that should be a major worry of all fair-minded Americans trying to negotiate the turbulent waters of this new digital era without losing at least the spirit of the First Amendment let alone the letter of the law.”

Industry News

Nielsen to Market Edison Research Studies to Ad Agencies

By TALKERS | February 1, 2023 by TALKERS

Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

Industry Views

Remaining Optimistic About Radio

By TALKERS | January 26, 2023 by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982. This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: Audible, Amazon, Pandora, Spotify, Google and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader. He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET. www.waltersterlingshow.com. walter@sabomedia.com

Ratings Takeaways

October 2022 PPM Ratings Takeaways – Part Two

By Editor | November 2, 2022 by Editor

October 2022 PPM Data – Information for the October 2022 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s October 2022 sweep covered September 15 – October 12.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2022 – October 2022 (6+).

The NHL season began October 7; NHL and NFL flagships are noted where applicable.

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 4.5 – 4.1, -.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.1 – 9.0, +.9, locked in the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.6 – 2.8, +.2, #15 to #13

Public Radio News/Talk: American University-owned WAMU 11.1 – 11.8, +.7, #1

Number One 6+: public radio news/talk WAMU, tenth month in succession, 11.1 – 11.8, +.7

Largest 6+ September 2022 – October 2022 Increase: news WTOP & WTLP (+.9)

Largest 6+ September 2022 – October 2022 Decrease: urban AC WMMJ (-.8)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” flat at 3.8, repeats in ninth-place

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” steady at 5.3, continues in fifth-place

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Bruins, New England Patriots) 7.3 – 9.4, +2.1, second to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.0 – 4.9, +.9, seventh to sixth

Public Radio News/Talk: Boston University’s WBUR 4.0 – 4.3, +.3, seventh to eighth

WGBH Educational Foundation-owned WGBH 2.3 – 3.0, +.7, #19 to #11

Number One 6+: sports talk WBZ-FM, first month, 7.3 – 9.4, +2.1

Largest 6+ September 2022 – October 2022 Increase: sports talk WBZ-FM (+2.1)*

Largest 6+ September 2022 – October 2022 Decrease: country WBWL (-.7)

*Represents the largest September 2022 – October 2022 increase (6+) of any station from these 12 PPM-markets – as well as the previous 12-PPM markets

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.4 – 3.5, +.1, repeats in ninth-place

Number One 6+: Cox Media Group adult contemporary WFEZ, third consecutive month, 8.3 – 8.4, +.1

Largest 6+ September 2022 – October 2022 Increase: Spanish tropical WRTO (+1.0)

Largest 6+ September 2022 – October 2022 Decrease: Spanish tropical WXDJ (-1.7)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 7.1, +.5, third to second

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 3.5 – 4.8, +1.3, #14 to #6

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 7.0 – 7.6, +.6, first

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 1.3 – 2.3, +1.0, #23 to #19

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.3 – 4.5, +.2, seventh to ninth

Number One 6+: sports talk KIRO-AM, second month in succession, 7.0 – 7.6, +.6

Largest 6+ September 2022 – October 2022 Increase: news KNWN-AM & KNWN-FM (+1.3)

Largest 6+ September 2022 – October 2022 Decrease: adult hits KJAQ (-1.0)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.5 – 3.4, -.1, anchored at #13

News: Audacy-owned WWJ News Radio 950” 4.6 – 4.8, +.2, remains in eighth-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings, Lions) 5.6 – 7.1, +1.5, fourth to second and WXYT-FM’s internet stream 1.9 – 1.8, -.1, repeats at #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.1 – 2.4, +.3, carries on at #17

Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.0 – 7.4, +.4

Largest 6+ September 2022 – October 2022 Increase: sports talk WXYT-FM (+1.5)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies WOMC (-.7)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.1, -.4, #10 to #12

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals) 2.6 – 2.3, -.3, #17 to #18

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” 2.3 – 3.9, +1.6, #20 to #8

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.3 – 7.9, +.6, second to first

Number One 6+: public radio news/talk KJZZ, first month, 7.3 – 7.9, +.6

Largest 6+ September 2022 – October 2022 Increase: sports talk KMVP-FM (+1.6)

Largest 6+ September 2022 – October 2022 Decrease: adult contemporary KESZ (-1.0)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” 5.6 – 4.8, -.8, seventh to tenth

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 3.1 – 3.5, +.4, #15 to #13

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 2.9, -.2, #15 to #16

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) 6.7 – 8.2, +1.5, third to first

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.2 – 5.7, -.5, fifth to sixth

Number One 6+: iHeartMedia sports talk KFXN, first month, 6.7 – 8.2, +1.5

Largest 6+ September 2022 – October 2022 Increase: sports talk KFXN (+1.5)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies KQQL (-1.8)**

**Represents the largest September 2022 – October 2022 decrease (6+) of any station from these 12 PPM-markets

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.0 – 4.6, -.4, fourth to fifth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 2.9, +1.0, #17 to #15 and KWFN’s internet stream .8 – 1.6, +.8, #23 to #20

Public Radio News/Talk: San Diego State University’s KPBS 5.6 – 6.1, +.5, repeats in third-place

Number One 6+: Local Media San Diego adult hits KFBG, seventh consecutive month, 8.1 – 6.8, -1.3

Largest 6+ September 2022 – October 2022 Increase: sports talk KWFN (+1.0)

Largest 6+ September 2022 – October 2022 Decrease: rhythmic hot AC XHRM (-1.5)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.2 – 4.7, +.5, eighth to seventh

iHeartMedia-owned WFLA “News Radio 970” 2.7 – 3.1, +.4, #16 to #13

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 2.1 – 1.9, -.2, repeats at #19

Public Radio News/Talk: University of South Florida’s WUSF 2.2 – 2.4, +.2, continues at #18

Number One 6+: Cox Media Group adult contemporary WDUV, fourteenth month in a row, 9.1 – 9.4, +.3

Largest 6+ September 2022 – October 2022 Increase: rhythmic CHR WLLD (+.9)

Largest 6+ September 2022 – October 2022 Decrease: contemporary Christian WCIE (-1.7)

DENVER

News/Talk: In the iHeartMedia cluster, KHOW “Talk Radio 630” 2.1 – 2.5, +.4, #18 to #17; KOA “News Radio 850” (Broncos) 2.4 – 2.3, -.1, #17 to #18; and KDFD “Freedom 93.7” flat at 1.7, #21 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 3.3 – 4.1, +.8, tenth to eighth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.9 – 4.1, +.2, ninth to eighth

Number One 6+: Audacy hot AC KALC, first month, 6.2 – 6.9, +.7

Largest 6+ September 2022 – October 2022 Increase (Tie): classic hits-oldies KXKL and sports talk KKFN (+.8)

Largest 6+ September 2022 – October 2022 Decrease: triple A KBCO (-1.4)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.8– 3.9, +.1, repeats in ninth-place

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.7 – 1.3, -.4, #17 to #18

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .7 – .8, +.1, #22 to #20

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.2 – 5.9, +1.7, seventh to fifth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.3 – 3.4, +.1, stays at #11

Number One 6+: Audacy adult contemporary WLIF, second consecutive month, 9.5 – 9.0, -.5

Largest 6+ September 2022 – October 2022 Increase: sports talk WJZ-FM (+1.7)

Largest 6+ September 2022 – October 2022 Decrease: urban AC WWIN-FM (-.9)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 6.5 – 6.9, +.4, fifth to fourth and cluster-mate KFTK “Talk 97.1 FM” 1.7 – 1.9, +.2, repeats at #16

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.6 – 3.7, +.1, #11 to #12

Public Radio News/Talk: University of Missouri-owned KWMU 3.0 – 3.9, +.9, #14 to #11

Number One 6+: Hubbard Broadcasting adult hits WARH, first month, 8.1 – 9.3, +1.2

Largest 6+ September 2022 – October 2022 Increase: adult hits WARH (+1.2)

Largest 6+ September 2022 – October 2022 Decrease: alternative KPNT (-1.0)

Up next: October 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com