By Holland Cooke
Consultant
BLOCK ISLAND, RI — This Civil War now so clearly unfolding around us was roiling long before it erupted on January 6. We’ve seen it coming on stilts. So – regardless of whether or how Donald Trump is held accountable in various predicaments now escalating – expect few minds to change.
Pending Business: When Controversy Strikes. Radio sales pro Steve Lapa says, “If you’ve been selling or managing talk radio for a longer than you would like to admit, there is a good chance you’ve experienced the pushback when a talent inadvertently steps over a line. When it becomes a deal breaker or a cancellation, you’re not alone. Sometimes a talent will make an honest mistake and your management will step in to right the ship. Sometimes not, and we all know how that ends.” Read more here.
Monday Memo: The Resourceful Podcaster, Parked. The pandemic shutdown forced radio and TV broadcasters into working remotely. Many in radio continue to. “They’re podcasters with transmitters” consultant Holland Cooke quips. In this week’s column, his scrappy tip for giving podcasts the polish that broadcast listeners expect. Read it here.
iHeartRadio Tops Podtrac’s July 2022 Top Podcast Publishers Chart. The Top Podcast Publishers chart for the month of July has been published by Podtrac. The
chart, based on unique monthly audience (United States), places iHeartRadio in the #1 spot with a UMA of 29.5 million. Wondery comes in second place with a UMA of 21.2 million, followed by NPR at #3 with a UMA of 17 million. Other podcast publishers of note making the Top 20 chart include: PodcastOne at #8 (UMA 6.1 million), FOX Audio Network at #11 (UMA 4.4 million), and Cumulus Podcast Network at #15 (UMA 3.6 million). See the complete chart here.
Joe Benigno Returning to WFAN, New York in Part-Time Capacity. During an appearance on the afternoon drive “Carton & Roberts” show on WFAN, New York on
Friday (8/5), former midday talk host Joe Benigno revealed he’s going to be returning to WFAN to host a regular Saturday morning show on the station as well as a Monday segment with midday hosts Tiki Barber and Brandon Tierney. He says he’ll also do some fill-in work on “The Fan.” Benigno, who co-hosted the midday show with Evan Roberts, retired from the Audacy sports talk station last November.
Inflation Reduction Act, CPAC 2022, China’s Taiwan Threats, Alex Jones Trial, Gaza Fighting, Russia-Ukraine War, COVID-19/Monkey Pox Among Top News/Talk Stories Over the Weekend. The Senate’s passage of the Inflation Reduction Act that moves to the House this week and President Joe Biden’s claim of victory for American families should it become law; the CPAC 2022 weekend convention highlighted by a keynote speech by former President Donald Trump; China ramps up military exercises near Taiwan in the aftermath of House Speaker Nancy Pelosi’s recent visit to the island; the Texas jury in the Alex Jones defamation case levies $45.2 million in punitive damages against him; the fighting between Israeli forces and Palestinian militants in Gaza; the ongoing Russian invasion of Ukraine; the rate of COVID cases in the U.S. and the global spread of Monkey Pox were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Beasley Broadcast Group 2022 Q2 Net Revenue Rises 8.8%. The first radio-based audio firm to report 2022 second quarter financial data is Beasley Broadcast Group, which reveals net revenue of $64.8 million, an increase of 8.8% over the same period in 2021. The company also reports an operating loss of $5.4 million and a net loss of $14.5 million and explains the losses saying, “The operating loss in the second quarter of
2022 primarily reflects an $8.6 million non-cash impairment loss due to an increase in the discount rate used in the analyses to estimate the fair value of FCC licenses and goodwill in a rising interest rate environment. For the comparable three months ended June 30, 2021, the company recorded $1.5 million of other operating income, net from life insurance proceeds related to the death of George Beasley, the company’s former chairman. As a result of these factors, Beasley reported a net loss of $14.5 million, or a negative $0.48 per diluted share, in the three months ended June 30, 2022, compared to net income of $0.2 million, or $0.01 per diluted share, in the three months ended June 30, 2021.” 
Beasley CEO Caroline Beasley states, “Beasley delivered another period of strong top-line results in the second quarter, reflecting solid year-over-year growth across all of our revenue sources. Net revenue increased 8.8%, inclusive of a 4.3% rise in audio revenue and a 34.3% rise in digital revenue, with digital accounting for 16.5% of second quarter net revenue. Digital remains a central component of our revenue diversification strategy, and the momentum we are seeing in our digital business is further underpinned by our ability to grow digital revenue 37% on a quarterly sequential basis, while also improving our digital margin. Our new business performance was robust this quarter, as we recorded $7.8 million in new business revenue, representing a 60% increase from the first quarter of 2022 and 16% growth over the comparable prior year period. In addition, we acquired a small white label digital agency at the end of June, which will immediately contribute positive cash flow and synergies. We believe these results continue to demonstrate the inaccuracy of the perception that radio is more challenged than other segments of the technology, media, and telecom sectors… We are keeping a close eye on the declining economic environment and initiated cost reductions beginning in the second quarter. Looking ahead, we will continue to focus on controlling what we can control, maximizing our growth opportunities, managing our expenses and capital structure, serving our audiences and advertisers and delivering results for our stockholders.”
Monday Memo: Review Airchecks…Later. As “automation and syndication have made radio less-local,” consultant Holland Cooke calls talent coaching “a lost art”; and he uses this week’s column to offer tips “for hosts and DJs who feel neglected.” Read more here.
Pending Business: The One Thing Every Advertiser Should Know. Radio sales pro Steve Lapa says that any radio seller who wants to be successful has to answer the following question: “What is the one ‘thing’ every advertiser should know about my on-air talent?” In other words, what is the unique selling point that can be connected to your on-air talent and only the talent you represent. Read his column here.
Alex Silverman to Lead Programming at All-News KNX-AM/FM, Los Angeles. News radio programming pro Alex Silverman is moving to Audacy’s KNX-AM/FM, Los Angeles to serve as director of news and programming, effective September 19. He’s
been serving with the company as brand manager for the company’s all-news KYW-AM/FM, Philadelphia since 2018. Prior to that, he was assistant director of news and programming at Audacy’s WCBS-AM, New York. In his new role at KNX, Silverman will “oversee the station’s editorial strategy and 
newsroom, including broadcast and digital operations, with an eye towards audience and revenue growth and engagement on all platforms.” Silverman states, “KNX News is iconic. I can’t wait to work with the amazing team to build the future of the brand and set the agenda for news coverage in Southern California. Thank you to Jeff Federman, Chris Ebbott, Jeff Sottolano and Bill Smee for their confidence in me and commitment to impactful local journalism.” Silverman is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications. He serves on the board of directors of the Radio Television Digital News Association and has been an adjunct instructor at Fordham University, where he designed a course titled, “Social Media for Journalists.” Silverman takes over the role from Ken Charles, who did not renew his contract with the company.
Dwight Jaynes Joins Afternoon Show on ‘Rip City Sports Radio 620.’ Sports talk host Dwight Jaynes is joining Chad Doing at iHeartMedia’s KPOJ, Portland “Rip City Radio 620” as co-host of the “Rip City Drive” program that airs from 3:00 pm to 6:00 pm. Jaynes, also known as “The Godfather,” spent 25 years as a sports columnist for
the Oregon Journal and The Oregonian covering the NBA’s Trail Blazers and has co-written two books about the team. He also spent 11 years at NBC Sports Northwest, hosting “Talkin’ Ball” and “Posting Up.” Prior to that, Jaynes hosted the “Morning Sports Page” show alongside Doing on KXTG-
FM, Portland. Doing says, “I am thrilled to be reunited with my former partner. Dwight is a Hall of Famer for good reason – no one has more experience covering Oregon sports. I look forward to making compelling radio with him every day. His sports knowledge and storytelling are unmatched.” Jaynes comments, “I am beyond excited to return to sports talk radio – especially with my old partner Chad Doing – who I believe to be one of the best in the country. The best part of our shows has always been our willingness to take on the tough issues – sports or otherwise – and find creative ways to shape discussion and opinion. At the same time, you never quite know what we’re going to do next… because we don’t!”
Clay Travis & Buck Sexton Interview Trump at LIV Golf Tourney in Bedminster, New Jersey. Pictured above with former President Donald Trump are Premiere Networks syndicated talk hosts Clay Travis (left) and Buck Sexton (right) at the Trump National Golf Club in Bedminster, New Jersey, the site of the LIV Golf tournament. Trump joined the duo live on their show discussing such topics as recession, China and Taiwan, and whether he’ll run for president in 2024, about which he said, “Very hard for me not to run to be honest. And also the polls indicate from the Republican standpoint it would be easy. And I think I was up 11 points on Biden the other day… I don’t know why 11… If you guys ran, you’d be up more than 11… In my mind, I’ve already made the decision.”
Stacey Thomas Named Director of Marketing for iHeartMedia Philly. Eighteen-year iHeartMedia Philadelphia staffer Stacey Thomas is promoted to director of marketing and promotions for the cluster that includes sports talk WDAS-AM “The Gambler” and WTEL “BIN: Black Information Network.” In this role, Thomas will oversee the
Philadelphia brand portfolio and will be responsible for developing, planning, and directing all marketing and promotions efforts. She previously served the cluster as media integration director. iHeartMedia Philadelphia market president Jeff Moore says, “It has been remarkable working alongside Stacey and watching her persevere through numerous changes and challenges. A tireless worker who puts the needs of iHeart Philly above all else will now get the chance to put her stamp on the promotions department in a time when making deep and meaningful relationships with our audiences and partners couldn’t be more important.”
Ava Lynn LaRue Named Inaugural MIW Mentee in Minnesota. The Mentoring and Inspiring Women in Radio, Inc and the Minnesota Broadcasters Association announce that Ava Lynn LaRue is named the inaugural mentee for the “MIW Mentoring and Inspiring Women in Minnesota” program. This partnership between the two
organizations is led by MBA president Wendy Paulson and is MIW’s newest mentoring opportunity and the start of its three-to-five year strategic plan to partner with state broadcast associations across the United States and assist in building in-house, ongoing programs devoted to coaching and guiding the next generation of radio professionals. LaRue is the station manager for Q-Media Group, LLC in Red Wing, Minnesota. MIW board president Ruth Presslaff says, “Lightning struck twice! Partnering with Wendy has been positive, productive, and way fun. And then to meet the powerhouse Ava LaRue and have the opportunity to work with her is what the MIWs are all about. Thanks MBA, Wendy, and Ava!” Paulson adds, “A huge ‘thank you’ to all of the incredible women who applied to participate in the 2022 ‘MIW Mentoring and Inspiring Women in Minnesota’ program! The judging committee was blown away by the depth of talented women that applied to be part of this pilot mentorship program!”
Biden’s Energy & Health Bill, Inflation Reduction Act, November Midterms/2024 Presidential Race, COVID-19/Biden Positive Again, Pelosi’s Asia Trip, Russia-Ukraine War/Global Food Crisis, Deadly Kentucky Floods/Western Wildfires, Monkeypox, and Nichelle Nichols & Bill Russell Die Among Top News/Talk Stories Over the Weekend. The fate of President Joe Biden’s energy & healthcare bill; debate over the Schumer–Manchin authored Inflation Reduction Act; November’s midterm elections and the 2024 presidential race; the rate of BA.5 subvariant infections in the U.S. and Biden’s testing positive again; House Speaker Nancy Pelosi’s trip to Asia and China’s threats if she visits Taiwan; the Russia-Ukraine war and its effects on the global food supply; the continuing threats of flooding in Eastern Kentucky and the Western wildfires; the growing monkeypox epidemic; and actress Nichelle Nichols and basketball legend Bill Russell pass away were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — The radio coaching concept seems quaint now:
Back to the future:
Pending Business: SiriusXM’s Chutzpah. Radio sales pro Steve Lapa says AM/FM radio needs a stronger response to attacks like the broadside leveled at it by SiriusXM last week in its “Why waste your time with AM/FM radio? campaign. “Timing is everything and as much as it hurts, the “Why waste your time?” ad was well played. AM/FM radio can’t afford to ignore a broadside attack. Playing the local, free and emergency cards is a solid first step. Every AM/FM radio listener and advertiser can use a reminder. Just like a utility, we take it for granted until it’s not there when you need it.” He offers three concepts for development that support radio’s value. Read it here.
Monday Memo: Dine with Seinfeld’s Parents. Consultant Holland Cooke continues his month-long series “Inflation Hacks, money-saving tactics for your listeners (and yourself).” In this week’s column, HC offers “escape from Ramen, and your dentist!” Read it here.
‘The Big Picture’ Panel Video from TALKERS 2020 Posted. Today (7/18), the video of the panel discussion titled, “The Big Picture,” from the recent TALKERS 2022 convention at Hofstra University is posted. The panel was moderated by TALKERS magazine publisher Michael Harrison (who was introduced by Dottie Herman, vice-chair, Douglas Elliman Real Estate and host of “Eye on Real Estate” heard on WNYM, New York “AM 970 The Answer”) Panelists included: Vince Benedetto, CEO, Bold Gold Media Group; Lee Habeeb, host/producer, “Our American Stories”; Kraig Kitchin, CEO, Sound Mind, LLC; Josh Leng, CEO, Talk Media Network; and Chris Oliviero, president/market manager, Audacy New York. See the video here.
Salem Rises to Prominence in Conservative Media. In a profile piece published in TALKERS magazine today (7/18), executive editor Kevin Casey chronicles some of the history of Salem Media Group and highlights the company’s steadily growing
prominence in the conservative media universe. At the very heart of Salem Media Group is its philosophy and mission. Co-founder and executive chairman of the board Ed Atsinger says, “Salem’s leadership enthusiastically 
embraces the concept of American exceptionalism – that America is unique in human history as a place where no matter your social status, your ethnicity, your religion, or your country of origin the American dream is available for the taking. Today there are ideologies conspiring to tear us apart by promoting identity politics under such euphemisms as ‘critical race theory.’ Salem is committed to do all that we can to counteract the forces that would tear us apart, and we have created a company uniquely positioned to
achieve that goal. Fortunately, there are enough Americans committed to religious faith and conservative values to help us achieve that goal.” Company SVP of spoken word format Phil Boyce states, “When I joined Salem’s team in early 2012, I had no idea the company was positioned to explode onto the conservative landscape like it did. My 14 year’s experience programming WABC in New York – the most-listened-to news/talk station in the nation – had prepared me well for the explosive times we were about to enter at Salem. We’ve been in a culture war for years in this country, and Salem is able to use its assets to further the cause, doing good, while informing and entertaining our audience.” Read the entire story here.
LiveOne to Spin Off PodcastOne into Separate Company. On Friday (7/15), LiveOne revealed its intention to spin off wholly owned subsidiary PodcastOne, as a separate public company to be listed on a national exchange and its plan to dividend a portion of PodcastOne’s common equity to LiveOne’s more than 15,000 stockholders as of a future record date. LiveOne says it hopes to complete the spin-off be year’s end. Related to the anticipated spin-off, PodcastOne closed a private
placement financing of convertible notes and warrants totaling approximately $8.1 million prior to offering expenses, including $3 million invested by LiveOne, whereby the terms of the financing value PodcastOne at a pre-money valuation of $60 million. LiveOne CEO Robert Ellin states, “The goal of both our management team and board of directors is to maximize stockholder value. PodcastOne has been a tremendous addition to LiveOne since our acquisition in 2020, and we feel strongly that the market value of our stock dramatically undervalues the sum of our parts, which includes our PodcastOne subsidiary. Upon the successful completion of the spin out, we believe PodcastOne will be the only major pure play podcast company trading on a national exchange.” PodcastOne president, Kit Gray comments, “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac’s list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”
Round Four of June PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s June 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2022 sweep covered May 26 – June 22. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM adds eight-tenths to finish the survey with an 8.0 share (weekly, 6+ AQH share) that lifts it to the #3 rank, while Curtis Media Group’s crosstown news/talk WPTF is up two-tenths for a 1.7 share good for the #17 rank. Good Karma Brands’ news/talk WTMJ, Milwaukee solidifies its #1 finish after adding 1.1 shares for an 11.4 share finish, while iHeartMedia’s crosstown news/talk WISN sheds six-tenths for a 9.0 and falls back to the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville adds a full share for a 6.9 share finish but remains in the #4 rank. Cox Media Group’s news/talk WOKV-FM, Jacksonville remains ranked #2 after dipping four-tenths for a 9.2 share finish. See Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.
Up on the Roof. Posing for promo shots on the roof of the Imperial Square Building (that housed the radio station) in Hempstead, Long Island during the Winter of 70-71 is the original airstaff of the legendary progressive rock station WLIR. Pictured (l-r): Richard Neer, Pete Larkin, Don K. Reed and Michael Harrison. All went on to colorful and groundbreaking careers in the media. Reed, who would serve for many years at WCBS-FM, New York, died over the weekend. His cause of death was not reported but it is believed he had been battling heart issues. You can see the memorial tribute video created by Art Vuolo here.
KXEL, Cedar Rapids Celebrates 80th Anniversary. Pictured above is Iowa Governor Kim Reynolds signing the document declaring Thursday, July 14 “KXEL Radio 80th Anniversary Day” in the state. Standing next to her looking on is KXEL host and program director Jeff Stein. The NRG Media news/talk station was the first station in the U.S. to sign on with the maximum 50,000-watts on a clear channel signal. It first took to the air at 5:30 am on July 14, 1942, from studios in downtown Waterloo, Iowa. It was founded by Joe DuMond, a Waterloo native who came to national prominence portraying “Josh Higgins of Finchville” on NBC Radio in the 1930s and 1940s.
Biden in Middle East, Midterms/2024 Presidential Race, The Economy, Uvalde Report, January 6 Hearings, Russia-Ukraine War, COVID-19, European Heatwave/Wildfires Among Top News/Talk Stories Over the Weekend. President Joe Biden’s trip to the Middle East and his meeting with Saudi Arabia’s Mohammed bin Salman Al Saud; the November midterm elections and speculation about the nominees for president in 2024; the high inflation rate, unstable stock market, and fears of a recession; the release of the Uvalde School Shooting report; the ongoing January 6 hearings; Russia’s ongoing invasion of Ukraine and its impact on the global economy; the climbing rate of subvariant BA.5 COVID cases in the U.S.; the intense heatwave gripping Europe and the Mediterranean wildfires were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Monday Memo: Vino, Vodka, Video. All this month, consultant Holland Cooke is using his weekly column to offer “Inflation Hacks,” dozens of ways to cope with “the rising cost of EVERYTHING,” tips for your listeners (and you). Read it here.
Pending Business: Halftime. Radio sales pro Steve Lapa says the third and fourth quarters of 2022 are looking a little foggy due to inflation and the possibility of recession, but says, “The good news is by now you’ve met with your manager and second half adjustments are in place. You have agreed on the course correction expectations and the game plan that will help you power through the dynamics of a constantly changing business environment.” He offers some suggestions for tackling the next six months and keeping those commission checks coming in here.
New TALKERS 2022 Session Video Posted. The latest video from the June 10 TALKERS 2022 convention at Hofstra University to be posted is the panel discussion, “Maintaining Integrity in Times of Political and Cultural Polarization.” The panel was moderated by WPHT, Philadelphia talk host Dom Giordano and featured panelists: Mandy Connell, host, KOA, Denver; Jeff Katz, host, WRVA, Richmond; Joe Thomas, PD, WCHV, Charlottesville, Virginia; Dr. Daliah Wachs, physician/host, Genesis Communications Network; and Lisa Wexler, host, WICC, Bridgeport/Probate Judge, Connecticut. View the video here.
HRN Media Launches Carlos Baerga Show for Hispanic Audiences. A new, daily feature titled, “Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today” is debuting in national syndication from HRN Media Networks.
The 90-second feature includes baseball analytics and interviews with elite players. HRN Media Networks president Clark Logan says, “Carlos is an energetic and dynamic sports figure, who will entertain listeners. Baseball is the most popular American sport among Hispanics, and Carlos’s insights about the game and the top-name players that will join him will engage sports fans.” Baerga comments, “I am excited to launch my Hispanic radio career with the HRN Network and talk about my favorite topic… baseball. Listeners will get behind-the-scenes stories from the elite players we’re going to have on as guests. I can’t wait to get started.”
Former Florida Sports Talk Host Hank Goldberg Dead at 82. Numerous mainstream news outlets, including CBS Sports, are reporting the death of former sports talk host “Hammerin’ Hank” Goldberg, who died on his 82nd birthday at his Las Vegas home.
Goldberg hosted a South Florida sports talk show first on WIOD and later on WQAM from 1978 through 2007. He also became a nationally known reporter and prognosticator. Goldberg had been battling kidney disease and CBS Sports reports that Goldberg, who’d been working for CBS Sports HQ and SportsLine, continued to work until about three weeks ago, despite his declining health. Goldberg broke into the sports media world ghost-writing Jimmy The Greek’s syndicated gambling column. He also worked at ESPN.
The Economy, January 6 Hearings, Fourth of July/Deadly Illinois Shooting, Midterms/2024/Trump & the GOP, Russia-Ukraine War, Brittney Griner Case Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the declining financial markets, and threats of a recession; the January 6 Committee hearings and questions about former President Donald Trump’s role in the Capitol assault; the Fourth of July holiday and the shooting in suburban Chicago that took the lives of six people; the midterm elections, speculation about presidential candidates in 2024, and Donald Trump’s influence over the GOP; the ongoing Russian invasion of Ukraine and its effects on the global economy; and American basketball player Brittney Griner writes a letter to President Joe Biden from her Russian jail were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — It’s Tuesday, but the Monday Memo isn’t taking a week off. Inflation is THAT urgent. All this month I’m outlining easy economies you can share with listeners, and use yourself, to cope. In last week’s column: Your Renegotiation Hit List, and 4 Fundamental Frugalities.
When I say “Francis Ford Coppola,” you think “The Godfather,” right?
Have you tried his wines? In Rhode Island where I live, Coppola wines are $12 or $13, sometimes less on end caps.
Monday Memo: Summertime, Summertime, Sum-Sum-Summertime. Although the season officially begins tomorrow, consultant Holland Cooke says. “People are already there emotionally.” And in this week’s column, HC suggests how stations can relate to listeners’ inflation-hampered circumstances. Read his column here.
Pending Business: Digital Audio Keeps Growing. Radio sales pro Steve Lapa writes in today’s column that recent data indicates listening to digital audio – especially via smart speakers – continues to grow and that leaves opportunity for the audio seller. “No matter how your digital platforms are packaged, the concept of ‘influencer’ is alive and well when a listener accesses that feed. And every listener who accesses that smart speaker audio feed adds impressions to your talent’s content.” Read more here.
Talk Radio Revenue Addressed at TALKERS 2022 Convention. The recent TALKERS 2022 convention held on Friday, June 10 at Hofstra University on Long Island
examined a number of issues facing talk media professionals, including selling spoken-word programming. Pictured above are four of the sales pros who appeared on the “Generating Talk Radio Revenue in a Noisy Digital World” panel, moderated by RAB president/CEO Erica Farber (inset). They are (from l-r): Christine Travaglini, president, Katz Radio Group, New York/RAB; Julie Talbott, president, Premiere Networks; Chad Lopez, president, Red Apple Media; and Erik Hellum, COO, Townsquare Media, New York/RAB. Beginning tomorrow (6/21), TALKERS magazine will begin posting videos of the numerous convention sessions, one per day.
Talk Host Meets Senator. Pictured above is KNTH-AM, Houston “AM 1070 The Answer” morning host Sam Malone (right) having an animated discussion with U.S. Senator Ted Cruz R-TX (left) on the floor of the annual Texas State Republican Convention. Malone and Cruz sparred over the U.S. Supreme Court’s pending ruling on Roe v Wade that many expect to be handed down this week.
Urban One to Pay $25 Million for Emmis’ Indy Stations. According to the SEC filing by Urban One on Friday (6/17), the price that it is paying for Emmis Communications’
Indianapolis radio stations adult contemporary WYXB-FM, country WLHK-FM, news/talk WIBC-FM, translators W228CX and W298BB “The Fan 93.5FM and 107.5FM,” and Network Indiana is $25 million. The two companies announced the deal earlier in the week. As noted then, this move leaves Emmis effectively out of the radio business. It owns the licenses to WEPN-FM and WLIB-AM in New York but leases them. Emmis continues to operate with a focus on its sales and marketing businesses.
Cromwell Media Officially Launches ‘94.9 The Fan’ in Nashville. Emanating from Cromwell Media’s WBUZ-HD3 and translator W235BW, “94.9 The Fan” becomes Nashville’s newest sports talk radio station. Programming includes “The Dan Patrick Show” and “The Herd with Colin Cowherd” as well as “OutKick 360” with Chad
Withrow, Jonathan Hutton and Paul Kuharsky, and sports betting content from VSiN, The Sports Betting Network. Cromwell Vp/market manager Dennis Gwiazdon says, “The type of exciting sports content offered on ‘94.9 The Fan’ is not only unique by design, it’s the perfect complement to the live and local sports talk programming offered on sister station ‘ESPN 102.5 The Game.’ We now offer a ‘one-stop shop’ for all types of sports fans and sports bettors who want only the best local and national sports talk along with live sports broadcasts that include the Nashville Predators, the Nashville Sounds, MTSU football and men’s basketball, NASCAR, the Music City Grand Prix and much more.”
‘Chicks On The Right’ Redouble Efforts to ‘Give Conservatism a Makeover.’ Talk media entrepreneurs Miriam Weaver and Amy Jo Clark – hosts of the Radio America syndicated podcast “Chicks On The Right” – are embarking on a makeover of their own, launching a new website (and subsequent newsletter), hiring an all-female staff, and committing to a national tour of events to meet their growing fanbase across the
country. Radio America says, “This relaunch campaign comes in response to the Chicks’ exploding popularity and record engagement from fans. Their website boasts as many as 2 million views a month and they earn more than 3 million impressions per month on their popular daily program. Weaver says, “Amy Jo and I started ‘Chicks On The Right’ as a fun side project. We were two working women who felt like our views weren’t represented in national discourse and decided to speak up. We never imagined that more than a decade later, we would quit our jobs to commit to ‘Chicks On The Right’ full time due to the overwhelming support we’ve received from women (and men) across the country, especially this year.”
Station Owner Shawn Knight Dies in Paragliding Accident. The details are few at
this time, but Edhat Santa Barbara is reporting that Knight Broadcasting owner Shawn Knight died on June 15 in a paragliding accident. Knight’s company operates three Southern California radio stations, including: news/talk KUHL, Santa Maria; country KRAZ-FM, Santa Ynez; and AC KSYV-FM, Solvang.
The Economy, Midterms/Trump & the GOP, January 6 Hearings, Juneteenth Holiday, End of SCOTUS Term, Russia-Ukraine War, COVID-19, and Columbia Elects Leftist Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the sinking Dow & NASDAQ, and concerns about a recession; the primary races for the November midterms and Donald Trump’s influence over the GOP; the aftermath of the January 6 Committee hearings; today’s Juneteenth holiday recognizing the end of slavery in the U.S.; the U.S. Supreme Court prepares to close its term and the overturning of Roe v Wade is expected; the ongoing Russian invasion of Ukraine; the still-present COVID-19 virus and concerns about new subvariants; and Columbia elects leftist Gustavo Petro president were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
TALKERS 2022 Exceeds Expectations. The 25th annual installment (and second pandemic-era edition) of the talk media industry’s longest-running, largest, and most important national convention – TALKERS 2022 – took place this past Friday, June 10
and by all accounts significantly exceeded expectations. It was widely hailed by many of its longtime participants as “the best ‘TALKERS’ ever!” It was presented by TALKERS in association with Hofstra University’s award-winning radio station WRHU-FM/WRHU.org. Some 275 passionate media professionals from all over the country traveled to the beautiful campus of Hofstra on Long Island to see, hear and meet more than 60 luminary speakers – from talk media programming, management, station ownership, syndication, sales, marketing and technology – tackle the most compelling issues, opportunities and challenges currently at play in the industry. It was a power-packed day of non-stop panels, solo 
addresses, fireside charts, award presentations, exhibits and networking opportunities. The TALKERS editorial staff is now sifting through hundreds of photos and hours of video preparing extensive coverage of the conference and its enormous treasure trove of content that will be appearing in TALKERS magazine for days and weeks ahead. Please stay tuned for forthcoming stories, photos and complete video coverage of all sessions. TALKERS founder and convention producer/director Michael Harrison says, “We are deeply grateful to all the attendees and sponsors as well as our colleagues at Hofstra University for making TALKERS 2022 such a rewarding and memorable experience.” Photos: Joe “Pags” Pagliarulo playing the National Anthem during the opening ceremony (above right), and (above left) WPG, Atlantic City morning personality Harry Hurley interviewing FOX News Channel and FOX News Radio star Brian Kilmeade.
Monday Memo: Identify ‘Piano Movers.’ In this week’s column, consultant Holland Cooke asks, “What is difficult for most people but comes easy to you?” It’s a new business brainstorm for sales reps, and what HC calls “a Side-Hustle Alert for on-air talent.” Read it here.
Pending Business: Happy Father’s Day. Radio sales pro Steve Lapa wonders if your station had a sales meeting solely focused on Father’s Day. “Unlike Mother’s Day where ‘natural’ categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what did your target list look like for Father’s Day? The irony is, the National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. So how creative was your Father’s Day targeting? Was that list much different from your Christmas targeting for dad?” Read his column here.
NJBA President Paul Rotella’s Struggles, Courage and Imminent Victory Over Adversity. One of the most compelling stories in the radio industry has been the personal and professional journey of New Jersey Broadcasters Association (NJBA) president Paul Rotella. He is thankfully
on the mend after suffering a terrible health struggle with rare form of meningitis that took him to the brink of death. TALKERS publisher Michael Harrison, seeing Paul Rotella at this past Friday’s TALKERS 2022 (6/10) bravely walking with the help of a cane and enthusiastically watching, absorbing, cheering and delighting in the comradery of being with his fellow broadcasters, was SO moved that he pulled together his sources, resources and data to pay tribute to the man as quickly as possible. Harrison states, “I consider Paul Rotella to be a spectacular human being, family man, broadcaster, attorney and spokesman not only for the broadcasting community of the Garden State – but a force of nature in spreading a prideful image of the State of New Jersey, in general, across America – not always an easy task.” Harrison penned a tribute to Rotella including a remarkably candid and personal print interview with him that appears in today’s TALKERS. To read it, please click here.
WWO Blog: Pharmaceutical Brands Realize Benefits of AM/FM Advertising. In this week’s blog from the Cumulus Media | Westwood One Audio Active Group comes information from a comprehensive analysis of the pharmaceutical category that included data from Nielsen Media Impact, Nielsen’s media plan optimization tool; a MARU/Matchbox national study conducted over the course of two years from February 2020 through October 2021; and pharmaceutical ad creative testing results from the
Advertising Benchmark Index. Cumulus Media EVP, marketing and Westwood One president Suzanne Grimes, says, “Pharmaceutical brands have discovered network radio, and it is one of our fastest growing categories. The big revelation for pharma brand advertising is that audio does all the heavy lifting, and the visuals are secondary. ABX creative testing reveals radio creative performs at 90% of the effectiveness of TV for 25% of the CPM.” Some of the highlights of the studies include: 1) According to Nielsen Media Impact, pharmaceutical/OTC brands see an average incremental reach increase of +38% when including AM/FM radio with TV; 2) Shifting 20% of an arthritis medication’s TV budget to AM/FM radio afforded the brand a significant reach advantage versus its competition (+29%) and increased its total share of voice from 22% to 39%; and 3) A pharmaceutical brand saw its TV reach drop -33% over a four-year period with the same spend due to the erosion of TV audiences. Shifting 30% of the October 2021 TV budget to AM/FM radio recovered the lost reach, generating a +51% lift in campaign reach. See more from the blog here.
Chris Williams Exits KXNO-AM/FM, Des Moines. Sports talk radio personality Chris Williams reveals via Twitter that he’s exited iHeartMedia sports talk outlet KXNO-AM/FM, Des Moines in order to focus on his family life. Williams has been serving as co-host of the afternoon drive program “The Sports Fanatics” with Ross Peterson.
Williams tweeted, “When I was attending journalism school at Iowa State in the mid 2000s, my dream was to one day host a sports talk show on the iconic 1460 KXnO. For the last seven-plus years, I have had the privilege to live this dream. A lot has changed since then. I now have two beautiful daughters Cami (7) and Elyse (2), who I love more than I knew was even possible. Ross Peterson was my friend. He is now a brother who will be family forever. I recently made the decision to leave KXnO as a daily host to focus on my young family. The 3-6 time slot is an honor to fill, but also takes a major toll on family when you have young kids (especially when you have aspirations to be the best little league softball coach in the metro). I leave KXnO excited to be a better husband, son, friend and human being.”
The Economy, January 6 Hearings, Russia-Ukraine War, Gun Legislation, Midterms/Trump & the GOP, Western Heat-Wildfires Among Top News/Talk Stories Over the Weekend. The soaring price of gasoline and food, sinking tech stocks, and worries about a recession; today’s scheduled second January 6 Committee hearing; Russia’s advances in the war in Ukraine and the conflict’s effect on the world economy; the attempts at bi-partisan gun legislation; the ousting of San Francisco’s progressive DA, the November midterm elections, and Donald Trump’s influence over the GOP; and the Western heatwave and drought were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Monday Memo: Your Podcast Isn’t a Broadcast. “Everyone-who’s-anyone is podcasting,” consultant Holland Cooke observes. “And – like Howard Stern migrating to satellite radio – their content is growing the platform.” Thousands and thousands of hobbyists are podcasting, “some doing quite well, though many sound amateurish compared to the more polished way we professional broadcasters can execute.’ In this week’s column, HC notes how, “for all their rough edges, podcasters are better than broadcasters at one thing podcasts do well.” Read it here.
Pending Business: Local Host vs Facebook. Should an ad read by your local talk show host command a higher CPM than a Facebook ad? Radio sales pro Steve Lapa says absolutely yes, and for a number of reasons. Not the least of which is the host’s credibility, personal touch, and the trust they have built with their audience. Read more here.
Harry Hurley, WPG Morning Star, to Contribute $6,000 to Broadcasters Foundation at TALKERS 2022. In what has become somewhat of a radio industry tradition, WPG, Atlantic City, NJ morning show host Harry Hurley’s Hurley in the
Morning Charity Foundation (501c3) will pay tribute to the Broadcasters Foundation of America (501c3) at TALKERS 2022 at Hofstra University on June 10 and in the process donate $6,000 to the cause. Each year since TALKERS 2017, Hurley has made a donation to the BFoA in increasing amounts of $1,000 per year beginning with a one thousand dollar grant the first year achieving a total of $21,000. The Broadcasters Foundation of America’s mission is to improve the quality of life and maintain the personal dignity of men and women in the radio and television broadcast profession who find themselves in acute financial need due to a critical illness, accident, advanced age or other serious misfortune. Photo: Harry Hurley holding a check to the BFoA at TALKERS 2019. To listen to a conversation between TALKERS founder Michael Harrison and Harry Hurley about this year’s donation please click here.
Steve Scully to Host New Show on SiriusXM’s POTUS Channel. Longtime C-SPAN journalist Steve Scully is joining SiriusXM to host the new program “The Briefing with Steve Scully” on SiriusXM’s political talk channel P.O.T.U.S. Scully, who serves as SVP at Washington DC’s Bipartisan Policy Center, “will take listeners inside the stories and
conversations that are shaping the day in the nation’s capital. From breaking Supreme Court rulings to debates in Congress and briefings from The White House, the program will consider all sides and every perspective, helping listeners stay on top of what’s happening within the Beltway and beyond.” Scully says, “I am thrilled to join the SiriusXM P.O.T.U.S. family to share my enthusiasm for politics and public policy with a very smart audience. I look forward not only to focusing on the developing stories of the day, but also to giving listeners a deeper context to complex issues. Together, we will peel back the layers of stories to provide new information with elected officials, key policy makers and leading journalists.”
WWO: Study Reveals Value of AM/FM Ad Campaign. The Cumulus Media | Westwood One Audio Active Group shares the results of a study it commissioned The Harris Poll to do in an effort to understand the performance of the leading meal kit delivery service’s advertising performance. Some of the findings of the study include: 1) AM/FM radio worked for the meal kit delivery service. The test of AM/FM radio advertising was very successful. Between the pre- and post-campaigns, heavy AM/FM radio listeners generated immense brand equity growth, two times greater than the average. Heavy AM/FM listeners, those with the greatest opportunity to hear the
campaign, delivered the largest lifts for familiarity and consideration; 2) Heavy historical use of podcast advertising resulted in significant awareness, consideration, and brand equity among the podcast audience for the meal kit delivery service brand. Due to sustained prior use of podcast advertising, podcast listeners far outperformed the average consumer across tested brand measures. Comparing podcast listeners to the general population, the meal kit delivery service had much stronger brand equity (+43%), consideration (+34%), and familiarity (+34%); 3) The meal kit delivery service’s AM/FM radio and podcast campaign boosted purchase intention metrics. The AM/FM radio campaign drove positive movement throughout the purchase funnel. Since the pre-campaign period, there was growth in familiarity (+22%), trial (+5%), and usage (+10%) among heavy AM/FM radio listeners. Among podcast listeners, familiarity grew +4%, trial +21%, and usage +51%; and 4) Growth opportunity: Expand to consistent use of AM/FM radio advertising. As media effectiveness grows with the number of media channels utilized, meal kit delivery service brands have an opportunity to add reach and avoid podcast message saturation by using AM/FM radio. Among meal kit users, 56% only listen to AM/FM radio and don’t listen to podcasts. Expanding the media buy to AM/FM radio reaches the 56% of meal kit category users who aren’t exposed to podcast advertising. See more here.
TALKERS News Notes. Sports talk radio legend Jim Rome is now heard in San Diego
on XEPRS “The Mightier 1090.” Rome’s CBS Sports Radio syndicated program has been off the air in the market since February but returns on the Bill Hagen-led station. Rome says, “San Diego is where the Jungle really took hold. It’s where I met my wife. And where I experienced some of the greatest moments of my entire life. There is no better town, no better market and you absolutely CAN go home. And that’s what I plan on doing. And I can’t wait. Let’s do this!”…..Recently, Art Vuolo (pictured below) made a special appearance on Nexstar Media’s WGN-AM, Chicago sitting in with legendary Windy City personality John Records Landecker as the station celebrated its 100 anniversary on the air. “Radio’s Best Friend” and operator of Vuolo Video produced his appearance in a YouTube video that you can see here.
Weekend Shootings/Gun Control, January 6 Hearings, the Economy, Russia-Ukraine War, Midterms/Trump & the GOP, Boris Johnson Troubles, Korean Missile Launches Among Top News/Talk Stories Over the Weekend. Gun violence over the weekend that took the lives of five people in Philadelphia and Chattanooga and debate over potential gun legislation; televised congressional hearings on the January 6 Capitol breach to begin on Thursday; the still rising price of gasoline, food and consumer goods and fears of a recession; Russia’s continuing invasion of Ukraine and Vladimir Putin’s warning to the West not to supply Ukraine with weapons; November’s midterm elections and Donald Trump’s influence over the GOP; British Prime Minister Boris Johnson faces a vote of no confidence by his conservative party over the partygate scandal; and the U.S. and South Korea launch missiles in response to North Korea’s launch of eight missiles were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Be there or be square. Legacy media are scrambling to follow eyes and ears beyond old towers and deliver the on-demand options users now favor. NBC’s got Peacock; CBS touts its Paramount+ and invites us to watch the rest of “60 Minutes” interviews online; and CNN sure stubbed its toe scrambling to catch-up.
Radio stations archive reruns of on-air shows, though typically little more.
Monday Memo: Leapfrog Legacybox. “As oxide literally falls off cassettes and reel tape,” consultant Holland Cooke warns, “those precious airchecks will be gone forever” unless you digitize them. “Ditto VHS tapes and photos of loved ones now long gone.” But, in this week’s column, HC’s experience with a major national advertiser points to a local sales lead. Read it here.
Pending Business: The Ego Drive Connection. Radio sales pro Steve Lapa writes in today’s column that most talk radio sellers don’t stop to think about the personality trait that connects them to their station’s talk hosts. But both have a healthy ego drive. The successful talk radio host is driven to convince their listeners that their take on an issue is the correct one. And their skill set includes the power of persuasion – just a like a good seller. Read more here.
Lars Larson Celebrates 25 Years at KXL-FM, Portland. Talk radio host Lars Larson – whose KXL-FM, Portland-based program is heard on more than 20 stations the Pacific Northwest on Alpha Media’s Radio Northwest Network and whose Compass Media
Networks nationally syndicated program serves some 100 affiliate stations – celebrated his 25th anniversary at KXL on Friday (5/20). In a video on the KXL website, Larson talks about his 25 years at KXL, how he got into radio as a teenager, and the difference between his past work as a television news managing editor and his current work as a talk host. “I love the idea of gathering interesting information and then presenting it to my audience, so they get a chance to hear what’s going on.” See the video here.
Audacy Recognizes 100 Years of KFH, Wichita. Wichita radio station KFH is celebrating its 100th year of service to the area. The Audacy news/talk outlet – now an AM/FM combo – is Kansas’ oldest commercially licensed radio station. Audacy Wichita SVP and market manager Jackie Wise says, “As the oldest radio station in Kansas, KFH Radio is very much a key piece of a fabric of this region and the city of Wichita. We’re
honored to have been able to carry that baton for 100 years now, serving our community in key moments throughout history. We’re proud of the role we play in Wichita and look forward to celebrating our centennial anniversary alongside our loyal listeners.” KFH Radio will kick off its 100th anniversary celebration by welcoming special guests as part of its on-air programming. It will also begin airing short-form audio clips that spotlight some of the most memorable moments in station and Wichita history, including coverage of World War II, Wichita State University athletics, national attention from the 1938 Orson Welles “War of the Worlds” program that aired on the station, and more. KFH Radio, first known as WEAH, was launched on May 26, 1922 for the purpose of broadcasting crop and market reports.
MIW Announces MIW Mildred Carter Mentoring Program Class of 2022. This year’s Mildred Carter Mentoring Program’s class is announced by Mentoring and Inspiring Women in Radio, Inc. For the MIW Mildred Carter Mentoring Program that matches up-and-coming women in radio with female professionals recognized as leaders in all
aspects of the industry, four candidates from the radio industry within sales, marketing, programming and digital disciplines are selected each year. This year’s mentees are: Susan Aksu-Magarian, director of marketing, Benztown; Lindsay High, general sales manager, Audacy San Francisco; Bri O’Neill, digital sales manager, Leighton Broadcasting, Grand Forks, ND; and Lauren “Lo” Sessions, APD/MD “Energy 94.1” and Content Director “WE 94.5,” Alpha Media, San Antonio. Lindsay Adams, chair of the 2022 MIW Mentoring committee, and a 2006 graduate of the program says, “We couldn’t be happier seeing a year over year increase in the amount of program applicants. The easy part is recognizing a talent and applauding the determination to further develop their career. The hard part is making final decisions from such an incredible pool of candidates. We thank Beasley Media Group and Entravision Communications for their generous support, and we can’t wait to start working with the Class of 2022.”
TALKERS News Notes. The 24th annual “Cares for Kids Radiothon” raised $314,000 for the Bernard & Millie Duker Children’s Hospital at Albany Med. iHeartMedia Albany’s
news/talk WGY-AM/FM “News Radio 810 & 103.1” and “99.5 the River” took part in a 25-hour radiothon on May 5-6. WGY personalities who interviewed medical professionals and patients during the broadcast included: Doug Goudie, Diane Donato, Joe Gallagher, Mike Patrick, and Jaime Roberts…..SiriusXM announces the acquisition of Team Coco, including the critically acclaimed hit podcast “Conan O’Brien Needs a Friend,” and the Conan O’Brien-led podcast network and digital media business. The transaction brings to SiriusXM Team Coco’s staff, who will continue to produce the network’s slate of popular podcasts, as well as collaborate on content for SiriusXM. As part of the deal, O’Brien enters into a five-year talent agreement with SiriusXM, under which he will remain host of his namesake podcast…..Pictured below is one of the pioneers of digital era independent talk broadcasting, James Lowe, a.k.a. Jiggy Jaguar (c) interviewing actor/musician Billy Bob Thornton (l) and musician J.D. Andrew (r) this past Saturday night (5/21) at the McPherson Opera House in McPherson, Kansas where their acclaimed roots rock band called Box Masters were performing.
Title 42 Ruling, the Economy, Russia-Ukraine War, Monkeypox/COVID-19, Midterms/Trump & the GOP, Great Replacement Theory, Kellyanne Conway Book, U.S.-China Relations, and Australian Elections Among Top News/Talk Stories Over the Weekend. A Louisiana District judge rules the Trump-era Title 42 that keeps migrants seeking asylum from entering the U.S. must stay in place while the matter plays out it court; the baby formula shortage, the high price of gas & food, and the selloff on Wall Street; the ongoing Russia-Ukraine war and its economic impact; the spread of monkeypox and the fast-rising number of COVID-19 cases in parts of the U.S.; the primary elections for this November’s midterm elections and Donald Trump’s influence over the GOP; the controversial Great Replacement Theory; former Trump counsellor Kellyanne Conway publishes her memoir Here’s the Deal; the tense U.S.-China relations over Taiwan; and Australian’s oust conservative Scott Morrison in favor of center-left PM Anthony Albanese were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: You Only Know What You Know. Radio sales pro Steve Lapa writes in today’s column that sellers and managers who’ve worked at just one station or in one market their entire careers can find their knowledge of innovation in the industry limited, and causes him to ask, “How do you learn new sales concepts and grow past what you know?” Read more here.
Monday Memo: Repeat After Me. “Who ARE you, for listeners’ purpose?” consultant Holland Cooke asks in this week’s column, which reminds that “we need to remind, remind, remind.” Read his column here.
iHeartMedia’s BIN Partners with CareerBuilder for Jobs Initiative. A new relationship between iHeartMedia’s BIN: Black Information Network and , the first and only 24/7 national and local all-news audio service with a Black voice and perspective, and global talent acquisition and job marketplace platform CareerBuilder, are joining forces to launch “100,000 Careers,” a career initiative platform that aims to connect employers who are seeking a highly qualified and diverse workforce with Black
American job seekers who are looking to advance to higher levels or start a career. A press release states that the mission of the “100,000 Careers” initiative is to help people in the Black community find a job and build the career of their dreams. The platform includes tools to help candidates get started, such as job listings, easy resume building, and custom content designed to help Black listeners identify their transferrable skills and discover new careers. The 100,000 Careers platform will be a one-stop-shop for connecting employers with Black American career-seekers looking to advance. Tony Coles, division president for iHeartMedia Multiplatform Group and president for BIN: Black Information Network, says, “One of our highest priorities has been to call attention to the disproportionate income and unemployment gaps the Black community faces. That’s why we are thrilled that our partners at CareerBuilder have joined us in this effort to help 100,000 listeners not only find work, but to help them leverage their transferrable skills to build careers.”
Buffalo Mass Shooting/Houston & SoCal Shootings/Gun Control, Abortion Rights, the Economy, Midterms/Trump & the GOP, Russia-Ukraine War, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Deadly shootings that took the lives of 10 in Buffalo, one in California, and two in Houston; reactions to the leaked draft of the Supreme Court’s expected ruling that would overturn Roe v Wade; the high price of gas & food, supply chain issues, and fears of a recession; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the ongoing Russia-Ukraine war; the Omicron variants keeping COVID-19 present in the U.S. and China’s zero-COVID actions; and Elon Musk’s bid to acquire Twitter is put on hold among top news/talk stories over the weekend, according to ongoing research from TALKERS magazine.
Monday Memo: NAB, Long Time No See. For the first time in three years there’s a NAB Show in Las Vegas, and in a Sunday ceremony Jim Bohannon was inducted into the National Association of Broadcasters Hall of Fame. Covering the convention for TALKERS, Holland Cooke says, “There are still some masks, and – after three years – lots of hugs.” Also, in today’s column, HC’s notes from a conference session that asked, “What Business Are You In?” Read it here.
Pending Business: Raising Your Rates? Radio sales pro Steve Lapa writes in today’s column about the soaring cost of, well, just about everything and how that’s probably what forced a station he deals with to raise its rates by 250%! If you’re a seller who has to break the rising rates to your clients, how do you do it gently? He offers some thoughts on that. Read it here.
Round Four of March PPMs Released. The fourth of four rounds of ratings information from Nielsen Audio’s March PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Emmis Communications’ news/talk WIBC-FM, Indianapolis sheds two-tenths to finish the survey with a 9.5 share (6+, weekly AQH share) but remains locked in the #2 rank. In Milwaukee, the battle between iHeartMedia’s news/talk WISN and Good Karma Brands’ news/talk WTMJ tightens. WISN lost 1.2 shares to finish with an 8.3 share good for the #2 rank, while WTMJ adds six-tenths for an 8.2 share finish that moves it into the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips four-tenths to wrap the survey with a 6.8 share that keeps it ranked #2, while iHeartMedia’s crosstown news/talk WLAC-AM slides two-tenths to a 3.1 share and falls back to the #12 rank. In Jacksonville, Cox Media Group’s news/talk WOKV-FM rises three-tenths to a 10.5 share and remains #1 in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three groups) here.
Beasley Promotes Tina Murley to Chief Revenue Officer. Media sales pro Tina Murley is promoted to chief revenue officer for Beasley Media Group. Murley most recently served as the vice president of sales at the company since December 2020 and prior to that was director of sales at the company’s cluster for six years. In her new
role, she will be responsible for overseeing all revenue on behalf of the company. Beasley CEO Caroline Beasley states, “It is an absolute privilege to promote Tina to the position of chief revenue officer at Beasley Media Group. She has done a phenomenal job leading our company’s sales efforts 
over the past two years. Her ‘can do’ spirit and ability to lead our sales teams has been truly exceptional. I look forward to her continuing to drive our revenue growth across all the company’s platforms well into the future.” Murley comments, “I want to thank Caroline, Bruce, Brian, Brad and the entire Beasley family for entrusting me to lead the sales charge for Beasley Media Group. When I joined the company, I had the honor of meeting George Beasley and knew instantly that I wanted to play a larger role in his company. What I didn’t know is that I would be joining a collaborative and dedicated sales force that leads with ideas and is truly vested in client success. As CRO, I look forward to empowering our best-in-class team to succeed, grow revenue, and deliver results for our valued clients and shareholders.”
The Economy, Russia-Ukraine War, January 6, COVID-19, DeSantis vs Disney, Midterms/Trump & the GOP, Musk vs Twitter, and France Re-Elects Macron Among Top News/Talk Stories Over the Weekend. Friday’s Wall Street sell-off, the high price of gasoline & food, and concerns about a recession; the ongoing Russian invasion of Ukraine and Secretary of State Antony Blinken’s trip to Ukraine; the recording of Republican House Minority Leader Kevin McCarthy saying Donald Trump should resign the presidency following the January Capitol attack; the controversy over mask mandates, the watch for BA.2 variant outbreaks, and the lockdowns in China; Florida Governor Ron DeSantis’ move to punish Disney by taking away its special tax status; the battle for control of congress in the November midterm elections and Donald Trump’s influence over the GOP; Elon Musk’s negotiations with Twitter over his go-private bid; and Emmanuel Macron defeats Marine Le Pen to remain president of France were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Monday Memo: Spring Cleaning. “You’re expecting a metaphor,” Holland Cooke reckons. “When a consultant says, ‘Spring Cleaning,’ you brace for a checklist of tough choices when Spring ratings come in.” But HC says, “Take me literally,” as he wistfully chronicles procrastination you can likely relate to. Read more here.
Pending Business: The Anecdote. Radio sales pro Steve Lapa writes today about the value of a relatable anecdote in the talk radio sales process. He compares the focus a golfer has when playing the game to the connection hosts have with listeners. “Think about the engagement level of your listener with their favorite talk show host. The outside world shuts down for a brief moment as that listener is focused on what your host is saying. The host presents the content in a way that helps the listener shut out their daily distractions and engage with the host, guest and callers.” Read more here.
Key Networks and Beasley Partner to Offer Features for Sports Talk and Music Stations. This partnership between Key Networks and Beasley Media Group will make the features “Esports Quick Hits” and “Game Pop” available to sports talk stations and music stations, respectively. The 30-second segments are produced by Benztown
and “deliver high energy, entertaining video gaming and pop culture content that ties esports to the traditional sports world by keeping listeners up to date on the latest esports and pro-gaming news.” The two companies announce that SportsMap 
Radio will be airing the feature on more that 100 U.S. stations on the SportsMap network four times a day every Monday through Friday. Beasley Media Group CEO Caroline Beasley says, “Beasley Media Group and our Beasley Esports division couldn’t be more excited about this new partnership! Key Networks is very aligned with us on developing and distributing next-generation content that reflects the growing popularity of digital sports.” Key Networks COO Dennis Green adds, “Key Networks continues to partner with best-in-class brands, and we are delighted to bring the esports features ‘Quick Hits’ and ‘Game Pop’ to stations across the country. Our partners at Beasley Media Group discovered early on that esports appeals to a young audience that continues to grow by leaps and bounds. Now is the time to get on board, as the future for esports is NOW!”
Report: Alex Jones’ Infowars Files for Chapter 11 Protection. According to a story by Bloomberg, Alex Jones’ Infowars is seeking Chapter 11 protection in Southern Texas, “with liabilities of as much as $10 million, according to a court filing.” The story notes
that Alex Jones and his companies were found liable in a defamation lawsuit in Connecticut that was brought by families of some of the children killed in the 2012 Sandy Hook school massacre. The families testified that they were harassed by fans of Jones’ program after Jones claimed that the families were paid crisis actors and that no children actually died. Jones has since stated publicly that he knows the massacre actually took place. Jones is awaiting the next phase of the case as the trial will determine the damages. Jones was also found liable in a similar case filed in Texas.
Devon Doers Named VP of Sales for iHeartMedia Twin Cities. Radio sales pro Devon Doers joins iHeartMedia as vice president of sales for the Minneapolis station group
that includes news/talk KTLK-AM and sports talk KFXN “KFAN,” plus five music brands. Doers comes to iHeartMedia from Townsquare Media’s Bozeman, Montana operations where he’s been serving for the past eight years. iHeartMedia Minneapolis SVP of sales Bekki Yang says, “Devon’s extensive career in media, which has evolved over the years to include multi-channel marketing and digital, is what we’re most excited about.” Doers comments, “I am excited to help and be part of such a talented, experienced and great group of professionals with everyone at iHeartMedia Minneapolis.”
Dan Sileo and JAKIB Media Partners Extend and Expand ‘The National Football Show.’ A new deal between JAKIB Media Partners and sports talk personality Dan
Sileo is announced. The new pact expands Sileo’s “The National Football Show” program by one hour to stream from 3:00 pm to 6:00 pm daily. JAKIB Media Partners president Joe Krause says, “Dan Sileo knows football and knows the stars of the game. In his expanded role, sports fans will find themselves wanting more and more from Dan Sileo.” In addition, Sileo will host, “The College Football Show” every Saturday and team up with Barrett Brooks for a bi-weekly, one-hour show called, “In the Trenches.”
Russia-Ukraine War, the Economy/Inflation, Weekend Gun Violence, Biden Approval Ratings, Midterms/Trump & the GOP, COVID-19, and Easter & Passover Holidays Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine, the pressure on NATO, and the economic effects of the war; the state of the U.S. economy and the high price of gas and food; the shootings in Pittsburgh and South Carolina; the low approval ratings for President Joe Biden; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the return to mask mandates at some U.S. colleges, concerns about the BA.2 variant, and the lockdowns in Shanghai and Hong Kong; and the Easter and Passover holidays were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — You’re expecting a metaphor. When a consultant says “Spring Cleaning,” you brace for a checklist of tough choices when Spring ratings come in. Seems quaint, with so little programming now local.
Take me literally
My utterly cluttered home office was long overdue. During the four-plus years an abruptly concluded TV career ate three days of my week, that room became a catch-all I swore I’d catch-up-with…eventually.
Pending Business: It Should Be Easy. Radio sales pro Steve Lapa says in today’s column that advertising with your news/talk station should be easy. But, is it? He says, “I’m betting it’s more difficult than you think.” If you’ve never done it, try to call your station – from outside the building – and go through the process of reaching the sales department. Lapa offers a “self-check” to see how you do in the area of communication. Read more here.
Monday Memo: Bad News. Following-up last week’s column about how stations can better-exploit “good news,” consultant Holland Cooke outlines a playbook for “handling the gaffes inevitable in talk radio.” Read more here.
Cumulus Media and Daily Wire Partner for Local Digital News. A new syndication agreement between conservative news and entertainment media company The Daily Wire and Cumulus Media will include delivering Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and
entertainment coverage by The Daily Wire is available on more than 50 Cumulus radio station websites, with plans to expand in the coming weeks. Cumulus Media EVP of corporate marketing and president of Westwood One, Suzanne Grimes, says, “This new deal expands our partnership with Daily Wire to include yet another Cumulus distribution platform. Our listeners now have a new way to engage with high quality content from The Daily Wire, in real time, on our Cumulus local stations’ websites.” Westwood One and Daily Wire already partner to deliver “The Ben Shapiro Radio Show.” Last year, Westwood One and Daily Wire announced they were expanding broadcast programming offerings with the addition of “The Michael Knowles Show” from 5:00 pm to 6:00 pm ET.
‘The Regular Joe Show’ Enters Syndication with Genesis Communications Network. Talk radio host Joe Giganti announces he and Genesis Communications Network are partnering to nationally syndicate his “The Regular Joe Show.” His program has been regionally syndicated throughout Wisconsin from his home base at
Midwest Communications’ WTAQ, Green Bay since 2020. Giganti says, “When I moved to Green Bay in 2007 from my native Washington, D.C., I quickly recognized the pivotal role Wisconsin specifically and the heartland generally play in our national political identity. This impact was drawn into crystal-clear focus with the intrigue surrounding the 2020 elections.” GCN affiliates director Adam Miller comments, “The GCN family is excited to welcome ‘The Regular Joe Show’ to its morning lineup! With a proven track record in Green Bay and markets across Wisconsin as a whole, we look forward to seeing this broadcast perform at a national scale as our country transitions into an uncertain and polarized future.”
iHeartMedia Names Whalley VP of Sales for WOR-AM and WAXQ-FM in New York. Radio sales pro Brittany Whalley joins iHeartMedia New York as vice president of sales for news/talk WOR-AM “The Voice of New York” and classic rock WAXQ-FM
“Q104.3.” In this role, Whalley will be responsible for overseeing the Q104.3 and 710 WOR sales teams, including sales growth and strategic partnerships. She will report to SVP of sales Steve DeLusant. Whalley joins the iHeartMedia New York team from Cox Media Group’s Long Island station group where she was general sales manager. She says, “iHeartMedia is a massive leader in the audio space and I am ecstatic to be joining their NYC team. I look forward to collaborating with the incredibly talented sales team and achieving goals the leadership team has put in place. The abundance of resources available at iHeartMedia to super-serve clients is a dream come true.”
TALKERS News Notes. The nationally syndicated early afternoon program “The Todd
Starnes Show” has two new affiliates in the Sunflower State as Steckline Communications adds the 12:00 pm – 3:00 pm ET show to KQAM, Wichita and KIUL, Garden City, Kansas…..ESPN Radio announces that it is teaming former New York Giants star Chris Canty (left) and sports radio pro Chris Carlin (right) for the new 3:00 pm to 7:00 pm ET “Canty & Carlin” program, effective April 
25. Canty says, “I’m fired up to work with Carlin. We were able to establish chemistry going back to our days working at 98.7 FM in New York. He’s a pro’s pro that puts in the work to be at his best and also bring out the best in others. We both take sports seriously, but we won’t take ourselves seriously. We’ll keep our audience informed, make them think and hopefully get a few laughs along the way.”…..Chicago media writer Robert Feder reports that current WBBM-FM “B96”
weekend personality Gabe Ramirez is beginning a dual role with Audacy Chicago. He’s now a regular fill-in host on sports talk WSCR “The Score.” He begins his work with the station hosting the evening show this week. Also, WSCR promotes Chris Tannehill to senior audio producer…..Federal 
Communications Commission chairwoman Jessica Rosenworcel and National Association of Broadcasters president and CEO Curtis LeGeyt will participate in a fireside chat on the NAB Show on April 25 in Las Vegas. LeGeyt says, “In today’s hyper-competitive media landscape, a regulatory framework that allows local radio and television stations to evolve, adapt and better serve their audiences is of vital importance. Broadcasters look forward to hearing from chairwoman Rosenworcel about her role as the head of a critical agency and her outlook on the future of our industry.”
Russia-Ukraine War, the Economy/Inflation, Midterms/Trump & the GOP, Hunter Biden Investigation, January 6 Committee/Greene Challenge, Macron-Le Pen Race, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Russia’s continuing invasion of Ukraine and the U.S.’s reaction to the war; the state of the U.S. economy, including high gas and food prices; the November midterm elections and Donald Trump’s influence over the GOP; the ongoing DOJ investigation into Hunter Biden’s international business ventures; the January 6 committee’s investigation into the Capitol assault and a challenge to Marjorie Taylor Greene’s candidacy for re-election based on allegations she encouraged the January 6 attack; the race for France’s presidency between liberal Emmanuel Macron and conservative Marine Le Pen; concerns about a new wave of COVID in the U.S. as China continues harsh lockdowns; and Elon Musk declines to take a seat on Twitter’s board after acquiring a 9% stake in the company were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — And the hits just keep-on comin.’ “Hits,” literally! For a couple days, that Chris Rock-Will Smith moment upstaged even the horrors in Ukraine. And now the wife of a sitting Supreme Court justice is in hot water. Infamy is nothing new. Remember the congressman who said that “in cases of ‘legitimate rape,’ the female body has ways to try to shut that whole thing down?” Or when John Lennon said, “We’re more popular than Jesus?”