By Holland Cooke
Consultant
BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are previous installments:
Eating-out is in the budget crosshairs
By Holland Cooke
Consultant
BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are the tips described here last week and the week before.
Shop “private labels”
Also known as a “store brand,” they’re simply products manufactured by one company and sold under another’s name.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — If you’re old enough for Medicare,* you’ve seen this movie before. In the early 1970s, gasoline – adjusted for inflation – was more expensive; and in the 80s, interest rates hit 20%.
Younger? You feel like you’re witnessing history. Either way, Inflation is changing listeners,’ and advertisers,’ and OUR lives, in almost every way. Rather than joining the blame-game unison, I will be using this column for the entire month of July to offer solutions, dozens of ways you can share on-air, and use yourself.
Pending Business: You Only Know What You Know. Radio sales pro Steve Lapa writes in today’s column that sellers and managers who’ve worked at just one station or in one market their entire careers can find their knowledge of innovation in the industry limited, and causes him to ask, “How do you learn new sales concepts and grow past what you know?” Read more here.
Monday Memo: Repeat After Me. “Who ARE you, for listeners’ purpose?” consultant Holland Cooke asks in this week’s column, which reminds that “we need to remind, remind, remind.” Read his column here.
iHeartMedia’s BIN Partners with CareerBuilder for Jobs Initiative. A new relationship between iHeartMedia’s BIN: Black Information Network and , the first and only 24/7 national and local all-news audio service with a Black voice and perspective, and global talent acquisition and job marketplace platform CareerBuilder, are joining forces to launch “100,000 Careers,” a career initiative platform that aims to connect employers who are seeking a highly qualified and diverse workforce with Black
American job seekers who are looking to advance to higher levels or start a career. A press release states that the mission of the “100,000 Careers” initiative is to help people in the Black community find a job and build the career of their dreams. The platform includes tools to help candidates get started, such as job listings, easy resume building, and custom content designed to help Black listeners identify their transferrable skills and discover new careers. The 100,000 Careers platform will be a one-stop-shop for connecting employers with Black American career-seekers looking to advance. Tony Coles, division president for iHeartMedia Multiplatform Group and president for BIN: Black Information Network, says, “One of our highest priorities has been to call attention to the disproportionate income and unemployment gaps the Black community faces. That’s why we are thrilled that our partners at CareerBuilder have joined us in this effort to help 100,000 listeners not only find work, but to help them leverage their transferrable skills to build careers.”
Buffalo Mass Shooting/Houston & SoCal Shootings/Gun Control, Abortion Rights, the Economy, Midterms/Trump & the GOP, Russia-Ukraine War, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Deadly shootings that took the lives of 10 in Buffalo, one in California, and two in Houston; reactions to the leaked draft of the Supreme Court’s expected ruling that would overturn Roe v Wade; the high price of gas & food, supply chain issues, and fears of a recession; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the ongoing Russia-Ukraine war; the Omicron variants keeping COVID-19 present in the U.S. and China’s zero-COVID actions; and Elon Musk’s bid to acquire Twitter is put on hold among top news/talk stories over the weekend, according to ongoing research from TALKERS magazine.
by Walter Sterling
Talk Show Host
NEW YORK — The two most effective, engaging forms of advertising are in-theatre and overnight radio. Surrounded by darkness without distractions, the audience choses to receive the advertising message in the comfort of a bed, perfectly adjusted car seat, or reclining throne.
Overnight radio is 25% of the broadcast day. Twenty-five percent. A locally hosted all-night show in a major city is a gift to listeners and advertisers. The audience identifies with the references made by their neighbor, the radio host. Bonding is immediate.
Townsquare Media Reports Q1 Net Revenue Up 13%; Tops Pre-COVID Net Revenue by 7%. For the first quarter of 2022, Townsquare Media is reporting net revenue of $100.2 million, an increase of 13% over the same period in 2021 and an increase of 7% over the same period in Q1 of 2019. Townsquare is also reporting net income of 2.74 million for Q1 of 2022 compared to the loss of $6.1 million it reported in the first quarter of last year. Townsquare reports in three segments: 1) Subscription Digital Marketing Solutions – including its subscription digital marketing solutions
business, Townsquare Interactive. That segment reported revenue of $21.8 million, an increase of 15% over Q1 of 2021; 2) Digital Advertising – marketed externally as Townsquare Ignite that includes digital advertising on its owned and operated digital properties and its digital programmatic advertising platform. That segment reported revenue of $29.2 million, an increase of 16.6% over last year; and 3) Broadcast Advertising – including the company’s local, regional, and national advertising products and solutions delivered via terrestrial radio broadcast (plus other miscellaneous revenue associated with the broadcast advertising platform). That segment’s revenue was $48.1 million, an increase 
of 7.7% over the same period a year ago. Townsquare CEO Bill Wilson states, “I am proud to announce our strong start to 2022, with net revenue, Adjusted EBITDA and net income increasing year-over-year by +13%, +10%, and $8.9 million, respectively. In addition, net revenue and Adjusted EBITDA exceeded our previously issued guidance due to strong growth and strong margins. As a Digital First Local Media Company, our first quarter performance was driven by our digital platform and solutions, with total digital revenue increasing +16% year-over-year in the first quarter (representing 51% of our total Q1 net revenue) and total digital Adjusted Operating Income increasing +11% year-over year (representing 55% of our total Q1 Adjusted Operating Income). As we move forward, we expect double-digit digital net revenue growth to continue at strong margins, fueling our overall growth and subsequent debt reduction, from 4.66x net leverage today to 4.0x by year end. We are also pleased to re-affirm our 2022 guidance and our 2024 digital revenue target of at least $275 million. These results and confidence in our outlook are due, in part, to the fact that Townsquare is the only local media and digital marketing solutions company of scale focused principally on markets outside of the Top 50 in the United States, a vital differentiator for our company. Our new reporting segments highlight the profit characteristics of our digital platform, which is essentially equal to those of our broadcast platform, each with profit margins of approximately 30%. While we view local radio as an extremely valuable asset with significant and attractive cash flow properties, unparalleled consumer reach, and an important and trusted local connection to our audience and communities, it is not our primary growth driver. With approximately half of our total revenue and profit coming from digital today, we have a strong digital growth engine that will drive significant and consistent growth in the coming years. It is our belief that as a Digital First Local Media Company providing a detailed breakout of our digital revenue and digital profit, Townsquare should be afforded a sum-of-the-parts valuation that gives credit to our digital assets.”
MIW Launches State Broadcasters Partnership Program. The non-profit organization Mentoring and Inspiring Women in Radio, Inc., dedicated to the advancement of female leadership in radio broadcasting, announces a new national
program designed to create mentorship opportunities in every state in the union. This three-to-five-year strategic plan exponentially expands the organization’s mentoring outreach across the United States. The first pilot program partners MIW with the Minnesota Broadcasters Association to create, “Mentoring and Inspiring Women in Minnesota.” MIW’s long term plan includes establishing close working relationships with leadership from all interested state broadcasters associations and broadcasters across the country to create mentorship curriculums for female professionals in radio broadcasting. With MIW’s guidance, these state-centered programs will be based on the tenets, structure, and best practices of MIWs broad array of successful and established mentoring opportunities. MIW Board president Ruth Presslaff says, “This program is designed to dramatically expand our mentorship outreach. We couldn’t ask for a better first partner than president Wendy Paulson and the Minnesota Broadcasters Association as we work toward a mentee in every state. Cheers to the first. Forty-nine to go!” Find out more here.
TALKERS News Notes. When the Radiodays Europe conference takes place in Malmö, Sweden May 15-17, Beasley Media Group CEO Caroline Beasley will take part in two
sessions. She will participate in a special one-on-one session titled, “American Regional Radio in the Digital Age,” hosted by Benztown president Dave “Chachi” Denes. In addition, Beasley will take part in the “Audio Summit” panel, featuring Sibyle Veil (CEO Radio France), Linda Pamgren (CEO Bauer Media Sweden) and Cathinka Rondon (head of Radio-NRK). The session will be moderated by Folder Media creative director Matt 
Deegan…..The nationally syndicated, weekend shooting sports program “Tom Gresham’s Gun Talk” adds WBIN Media’s WTPL-FM, Hillsborough, New Hampshire and Berkshire Broadcasting Corp’s WLAD-AM/W231DJ, Danbury, Connecticut to its roster of affiliate stations. The program is syndicated by Talk Shows USA…..Chicago-based MediaTracks Incorporated sells “Radio Health Journal” and “Viewpoints Radio” to American Urban Radio Networks, LLC. The two weekly public affairs programs are syndicated on a total of nearly 1,500 stations in more than 200 U.S. markets. Bob Heymann of the Chicago office of Media Services Group served as the exclusive broker for the seller in this transaction…..Audio content, marketing, and advertising services firm Gemini XIII, joins forces with Diversion Podcasts through an investment that will grow Diversion’s offerings under a new premium podcast network called Diversion Audio. Diversion Audio will become Gemini XIII’s content division. The division will leverage sister company Diversion Books’ publishing assets and author
relationships to offer a focused content model it says is unique to podcasting: expanding IP from books, authors, and personalities into the podcast medium as original audio content across both high-frequency episodic shows and engrossing narrative limited series. Gemini XIII co-founder and CEO Spencer Brown says, “Through Diversion Audio, we will build upon the successful franchises and proven track record that Scott [Waxman] and his talented team have created at Diversion Podcasts. Together with our recent acquisitions of Phantom Producer and The Infinite Agency, Gemini XIII is well-positioned to optimize these premium assets and capabilities to build and grow a new breed of audio company. The creation of Diversion Audio advances that strategy considerably. We think podcast listeners and readers alike will love what they hear as we launch new podcasts tied to Diversion’s expansive intellectual property library.”
The Economy, Russia-Ukraine War, Roe v Wade, Midterms/Trump & the GOP, COVID-19, Vicky White/Casey White Manhunt, and Western Drought/Texas Wildfire Among Top News/Talk Stories Yesterday (5/9). The falling Dow and NASDAQ, the high price of gas & food, and concerns about a full-blown recession; Russia’s invasion of Ukraine and concerns about Vladimir Putin’s health and willingness to use nuclear weapons; the aftermath of the leak of a draft of the Supreme Court’s ruling to overturn Roe v Wade; the November midterm elections and Donald Trump’s influence over the GOP; the rate of cases, hospitalizations & deaths from COVID-19; the manhunt for Alabama corrections officer Vicky White and convict Casey White ends; and the drought in the U.S. West and the Texas wildfires were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — In the past 12 months, Bitcoin has bounced between just-under $32K to just-over $65K. And saying “free gas” is the new “SQUIRREL!” So promoting a contest which awards the winner this prize choice WILL earn your station immeasurable word-of-mouth and could multiply Time Spent Listening.
If $65K has you coughing-up-blood, exhale:
Larry Elder Exits Salem Radio Network Talk Show. Longtime Salem Radio Network personality Larry Elder exits his role as host of his eponymous nationally syndicated talk program, effective immediately. Salem Media Group says that Elder has decided to
move on from the Salem Radio Network after a six-year run hosting the 6:00 pm to 9:00 pm ET program and that it expects to announce a replacement for Elder in this slot very soon. Salem SVP of spoken word Phil Boyce says, “Larry is an icon as a radio talk show host and is a powerful voice as a leading black conservative, and we wish him all the best in his future 
endeavors. I hope there will be future opportunities for us to work together.” Boyce adds that this was “completely, 100% Larry’s decision.” Salem continues to be a major platform for Elder’s documentaries like Uncle Tom, released two years ago, and will be providing a platform for the sequel, Uncle Tom 2, coming out in a few months. SalemNow.Com will be hosting that movie, as it did in the past. During Elder’s three-month hiatus to run for governor California in the recall election of Gavin Newsom, Orlando-based personality Carl Jackson hosted Elder’s program. Jackson will resume hosting the show for the foreseeable future. Jackson says, “It was an honor for me to sit in Larry’s chair last summer for a few months, and it will be another honor to continue his tradition on the radio now.”
Monday Memo: Good News. Consultant Holland Cooke reckons that “pandemic/inflation/Ukraine-weary listeners NEED some” and, in his view, “many syndicated shows earn news/talk radio a reputation for negativity” which local content can balance, “something listeners will appreciate, and advertisers will notice.” In this week’s column, HC links to video examples that illustrate. Read more here.
Pending Business: The Talk Radio Metaverse. Radio sales pro Steve Lapa asks you to imagine a political debate game in the metaverse in which “players pick political parties, moderators, topics, questions, debaters, venue and media coverage.” Now imagine this town hall debate in the metaverse will include advertisers and sponsors. He says, “The gaming wizards are a new generation more comfortable with commercial integration and the flexibility of working towards content that is profitable at all levels. There is a lot to be learned here. If you can open your thinking to the future, you could be in for a fun and energetic exchange in your next sales meeting.” Read more here.
Andrea Darlas to Host Arts & Entertainment Podcast for WLS-AM, Chicago. Chicago media personality Andrea Darlas is hosting a new podcast for Cumulus Media’s news/talk WLS-AM called “Show and Tell with Andrea Darlas.” The weekly local
arts and entertainment podcast will showcase the hottest cultural experiences in the Chicago area, including new plays, musicals, museum exhibits and more. Darlas is currently senior director of constituent engagement for the University of Illinois, Urbana-Champaign, based at the Illini Center in Chicago. She was a news anchor and reporter at WGN 
Radio for more than 22 years and a news reporter and weekend break/features reporter for WGN-TV for 10 years. She currently is a regular contributor to WGN-AM, WLS-AM, WCPT-AM, WCIU-TV, and the nationally syndicated home improvement TV show “House Smarts,” as well as other radio and TV shows/programs across Chicago. Cumulus Media says this new podcast will present “Chicago arts and entertainment news and information at its best, curated by one of the most trusted and well-known media figures in Chicagoland. Each week, listeners get a backstage pass to every experience and show Darlas covers, with insights and information typically reserved for arts and entertainment insiders. Darlas will interview actors and actresses, curators and docents, organizers and artists, producers, directors, stars – and everyone in between. Darlas comments, “I am so excited to bring my love for theatre, musicals, museums, arts and culture – and all things Chicago – to the legendary Big 89! I want the WLS listeners to have their very own immersive ‘backstage pass’ to the arts and entertainment community – in the greatest city in the world!”
Bill O’Reilly Appears at Live Event for Affiliate WLS-AM, Chicago. Nationally syndicated talk radio personality Bill O’Reilly – whose program “The Bill O’Reilly Update” is syndicated by Key Networks – appeared at the Genesee Theatre in suburban Waukegan, Illinois on March 31 for a live Q&A event produced by affiliate WLS-AM, Chicago. Pictured above at the event are (from l-r): Dennis Green, COO, Key Networks; Jeff Hill, director of sales, Cumulus Media Chicago; O’Reilly; Marv Nyren, vice president/market manager, Cumulus Chicago; Stephanie Tichenor, program director, WLS-AM; and Bruce St. James, morning host, WLS-AM.
Midday Shows Flip at WMVP-AM, Chicago. Windy City media writer Robert Feder reports that sports talk WMVP-AM “ESPN 1000” is flipping its midday programs,
effective today. The Good Karma Brands station is moving “Carmen & Jurko” – Carmen DeFalco and John “Jurko” Jurkovic to the 12:00 noon to 2:00 pm slot and the station will air Mike Greenberg’s ESPN Radio program “Greeny” from 10:00 am to 12:00 noon. WMVP program director Danny Zederman says, “We are very excited for the future and the new station lineup.”
Russia-Ukraine War, Hunter Biden Investigation, COVID-19, Gas Prices/Inflation, January 6 Committee, Deadly Sacramento Shooting, Jackson Confirmation Vote, and the Grammys Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine and accusations of war crimes against Vladimir Putin’s military; the Department of Justice’s ongoing investigation into Hunter Biden’s international business ventures; relaxing mandates across the U.S. and concerns about new sub-variants sparking a new wave of cases; the still-high price of gas at the pump and the high cost of consumer retail goods; the January 6 committee’s recent testimony from Jared Kushner; the shooting in Sacramento that left six dead and 12 wounded and precipitated calls for gun control from President Joe Biden; this week’s confirmation vote for Supreme Court nominee Ketanji Brown Jackson; and Sunday evening’s Grammy Awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Too often, we — news/talk radio – are the bearer of bad news.
Monday Memo: Is Your Show the Dog? Or the Tail? “Spoiler Alert: Both!” consultant Holland Cooke reckons. As radio faces new audio competitors, HC follows up last week’s column “Weekend Warriors: Renegotiate” by outlining tactics that make ask-the-expert hosts sound popular and preeminent and leverage on-air shows to the digital on-demand platform listeners and advertisers increasingly favor. Read more here.
Pending Business: Marketing Madness. Radio sales pro Steve Lapa writes in today’s column about the innovation that’s taken place in the static advertising realm – bus shelters and taxi tops, for example. He says that talk radio also has the ability to create innovative marketing opportunities for clients within its own technological parameters. In fact, it’s crucial to competing. “Developing and presenting unique, cutting-edge sales and marketing solutions is a relationship builder that can cement a long-term bond,” he says. Read more here.
Beasley Media Group Names Kevin Rich VP of Operations. Radio executive Kevin Rich joins Beasley Media Group as vice president of operations, effective April 18, 2022. Rich was most recently market president and chief revenue and content officer at Townsquare Media’s Albany operations in which he was responsible for overseeing and
managing the market with a focus on generating revenue across the company’s media and entertainment platforms. In his new role with Beasley, Rich will work closely with company president Bruce Beasley, chief operating officer Brian Beasley and vice president of operations Brad 
Beasley in overseeing the day-to-day business of the company’s 62 radio stations and multiple platforms. Company CEO Caroline Beasley says, “It’s an absolute privilege to welcome Kevin into our Beasley Media Group family. His credentials and leadership skills are the perfect fit with our organization. We look forward to Kevin sharing his outstanding strategic skill set, especially on the digital side of the business, with our teams across the organization.” Rich comments, “I am thrilled to join the Beasley Media family at a pivotal moment in the company’s growth. This is an exciting time for our industry, and I am honored to be joining such a talented team as we continue to deliver the very best content, provide comprehensive solutions to advertisers, and strengthen our market presence in the communities we serve.”
Detroit News Radio Pro Ken Rogulski Joins WHMI-FM, Howell as News Director. Radio news pro Ken Rogulski is named news director and morning drive news anchor at Krol Communications’ full-service/classic hits WHMI-FM, Howell, Michigan. Rogulski
has held down a number of assignments at WJR-AM, Detroit for almost two decades including newscaster, street reporter, fill-in talk show host for the late Frank Beckmann, and performing his live annual broadcast from the policy conference on Mackinac Island. He is recipient of numerous awards from the Michigan Association of Broadcasters, The Associated Press and The Society of Professional Journalists as well as having been a correspondent for ABC News and Westwood One News. Rogulski will lead the news staff that includes Jessica Mathews, Mike Kruzman, and Tom Tolen.
WLW, Cincinnati Celebrates 100 Years. The iHeartMedia station that was once a 500,000-watt signal dubbed “The Nation’s Station” celebrated its 100th birthday on
March 23. WLW, Cincinnati is one of a number of heritage stations that launched in 1922. iHeartMedia’s WGY, Albany also celebrated its 100th this year. “Radio’s Best Friend” Art Vuolo has two WLW videos that TALKERS readers may find interesting. The first is from a WLW Radio reunion produced in March of 2020 by Vuolo and current Nexstar Media executive Sean Compton. The second is a tour of the station’s transmitter with Randy Michaels produced on December 9, 1985.
WWL, New Orleans to Commemorate 100th Year of Broadcasting. As NOLA.com reports, New Orleans news/talk WWL-AM is celebrating the 100th anniversary of its first broadcast on March 31, 1922. WWL was the first station to serve the lower Mississippi
River valley. The NOLA piece notes that “WWL was an outgrowth of physics experiments and wireless radio classes offered at Loyola University as early as 1907. On March 31, 1922, WWL’s first broadcast from Loyola’s Marquette Hall consisted of an on-air fundraising appeal from Father Edward Cummings, S.J., Loyola University’s president, followed by someone playing a few songs on an upright piano.” Loyola operated the station until 1989 when it sold the station and its sister WLMG-FM to Keymarket Communications.
TALKERS News Notes. A partnership between iHeartMedia and Collab Inc will result in the creation of Curativity, LLC, a new podcast studio publishing creator-centric shows with Collab’s top talent, as well as the debut a new slate of family shows. The Curativity kids slate will kick off with three shows featuring popular kids Collab talent Mr. Jim, including a new weekly series, “Spyology Squad,” set to launch April 4. In addition, the kids’ programs, “Kids Animal Stories,” and “Kids Short Stories,” will join the slate…..Milwaukee Board of School Directors-owned triple A WYMS-FM, Milwaukee “88Nine Radio Milwaukee” expands its flagship “Community Stories” program into a full-length weekly podcast called, “Uniquely Milwaukee.” The podcast launch is part of Radio Milwaukee’s 15th birthday celebration this year, growing a program that has been a part of its mission-driven offerings since 2007. The first episode of “Uniquely Milwaukee” centers on bodegas in the city. Station director of content Nate Imig says, “‘Community Stories’ are a beloved part of Radio Milwaukee. By expanding this content into a weekly thematic podcast, ‘Uniquely Milwaukee’ will greatly increase the amount of stories we’re able to share with listeners.”
Ukraine Song Getting Airplay, Garnering Downloads. A song penned by Streamline
Publishing chairman and CEO Eric Rhoads is getting airplay on radio stations in the U.S. and has also been one of the most downloaded songs the past couple of weeks. Rhoads, whose company publishes radio trades Radio Ink and RBR-TVBR, says he decided “we needed a ‘we are the world’ kind of anthem. I wrote a title called, ‘Tears for Ukraine,’ and some lyrics. I then went to Billy Craig, he co-wrote with me and produced it.” You can hear the song here.
Russia-Ukraine War, Biden at NATO, COVID-19, Gas Prices/Inflation, Brown Confirmation Hearings, Ginni Thomas and January 6, Midterms and Trump & the GOP, and the Oscars Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine; President Joe Biden calls for Vladimir Putin to be removed from power at NATO conference; concerns about the Omicron BA.2 variant that’s rampant in the U.K. and parts of Asia; Americans’ frustration over high gas prices and the high cost of consumer retail goods; the aftermath of the confirmation hearings for Supreme Court nominee Katanji Jackson Brown; the January 6 committee’s investigation and texts between Supreme Court Justice Clarence Thomas’ wife Ginni and Trump chief of staff Mark Meadows in which she appears to urge him to overturn the 2020 election results; the battle for control of congress in November’s midterm elections and speculation about Donald Trump’s potential 2024 run; and Sunday night’s Oscars telecast were some of the most-talked-about stories on news/talk radio over the weekend, according to research from TALKERS magazine.
Monday Memo: Your Egg-Timer? “Baseball stations: Exhale!” As Spring Training is underway and with Opening Day now April 7, consultant Holland Cooke reckons that “we need this,” as we’re shocked by the Ukraine crisis and suffering inflation. And in this week’s column, HC shares a revered baseball announcer’s simple trick “that can help radio matter more as listeners cope.” Read it here.
Pending Business: Happy Mother’s Day. Radio sales pro Steve Lapa is predicting “one of the biggest Mother’s Day sales cycles on record.” He says that professional sellers are already prepping for it because they fully understand the importance of “planning, organization, focus and adjustment.” Read his column here.
Michael Harrison Interviews John DePetro from Poland Near Ukraine Border. As reported in TALKERS last week, WNRI, Woonsocket, Rhode Island talk show host John DePetro has taken his independent program live to Rzeszow, Poland – the closest city
with an airport near the border with Ukraine. He landed there last Monday (3/7) and has been sending back live feeds since his arrival interviewing Ukrainian refugees pouring over the border by train, as well as local Polish citizens. DePetro has been using a combination of Q-Go Live and basic cell service as well as Facebook live stream to connect with his station and listeners. TALKERS founder Michael Harrison interviewed DePetro on Thursday (3/10) for “The Michael Harrison Wrap.” To listen to that dramatic conversation in its entirety, please click here.
‘myTalk 107.1’ in Minneapolis Raises $105k (and counting) for Ukraine Aid. Twin Cities talk outlet KTMY-FM “myTalk 107.1” is partnering with Minnesota-based Alight to raise money that will directly aid refugee care of displaced Ukrainians in Poland. The
Hubbard Radio station says that Alight (formerly known as American Refugee Committee) has a team on the ground at the Ukraine border in Poland, assisting refugees with relief items and medical supplies for people fleeing Ukraine. They are providing baby food, diapers, sanitary items, blankets and phone chargers so people can stay connected with loved ones. Alight is offering safe transport for families once inside Poland and secure shelter in Poland. Plus, support for host communities who’ve been openly welcoming Ukrainians. So far, “myTalk 107.1” has raised $105,000 and will continue to solicit donations through this week. KTMY program director Amy Daniels says, “We’ve said it for years, ‘myTalk 107.1’ listeners, we call them ‘myTalkers,’ are the best listeners in the world. Our amazing airstaff has been telling Alight’s story with genuine caring and passion and our listeners have responded and given with full hearts.”
Former Atlanta Talk Host Kara Stockton Dies. WSB-TV.com is reporting that former “Talk 106.7” radio personality Kara Stockton died on Thursday evening at the age of 44. Stockton worked on air with Shannon Burke from 2016 to 2019 on the former
Cumulus Media talk station (currently contemporary Christian WAKL-FM). After leaving Cumulus, Stockton worked producing the radio show “Crime Stories with Nancy Grace” for Sirius XM. The WSB-TV story notes that “family members told the AJC that Stockton had recently had her gallbladder removed and was having liver problems. She also had recently recovered from COVID-19” but indicated in a recent Facebook post a month ago that she was in the hospital dealing with medical complications.
Russia-Ukraine War, Gas Prices/Inflation, Midterms/Trump & the GOP, Urban Violence, COVID-19, Actor William Hurt Dies, and Tom Brady Returns to the NFL Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine, the refugee crisis, and relations between Vladimir Putin and China’s Xi Jinping; soaring gas prices and the ongoing rise in consumer retail prices; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the increased rate of violent crime and homelessness in America’s urban centers; the tailing off of COVID-19 cases in the U.S. and the relaxing of mask mandates; actor William Hurt dies at 71; and Tom Brady announces he’s returning to the NFL’s Tampa Bay Buccaneers this season were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Baseball stations: Exhale. WE HAVE A DEAL. As you read this, Spring Training is underway, and Opening Day is April 7.
We need it. Pandemic-weary and weathering climate change, we’ve been tested. Now, the Ukraine crisis breaks our hearts and inflation busts family budgets. And one of baseball’s best showed me a simple trick that suggests how radio can matter more to listeners in these challenging times.
Monday Memo: Read Me, Please! “Few opportunities to engage are more powerful than the ongoing email conversation you have with listeners.” Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.” In this week’s column, HC shares tips for the most important words of your email: its subject line. Read about it here.
Pending Business: Sell Carefully. Radio sales pro Steve Lapa says the war in the Ukraine has the potential to bring more information and opinion-hungry listeners to your news/talk station and provides a sales opportunity. “The loyal audience base your station has worked hard to develop will lock in regularly for information updates and the clarity your air talent can bring to a complex and intimidating situation that could affect everything from the price of gas at the local pump to a roller coaster ride in their stock portfolio.” He offers six tips for selling during this historic news storm. Read more here.
KNBR-AM/FM, San Francisco Promotes Adam Copeland to Afternoons. Sports talk radio pro Adam Copeland is promoted to co-host of the afternoon drive with longtime host Tom Tolbert on Cumulus Media’s KNBR-AM/FM, San Francisco. This comes after Cumulus parts ways with Tolbert’s former co-hosts Larry Krueger and Rod Brooks. Tolbert tweeted last week about their departure, saying, “Rod and Larry are no longer on the show. It sucks. I’m always saddened when something doesn’t work. I love both of those guys. I consider them friends. I can’t tell you why some things work and some don’t work. It’s a bummer. It stinks.” The new “Tolbert and
Copes” show airs from 2:00 pm to 6:00 pm. Copeland joined KNBR as an intern in 2009 and was hired in 2016 as a board operator. He eventually became the producer of “KNBR Tonight with Ryan Covay.” In 2018, after time as a fill-in host on the station, Copeland was named host of his own talk 
show, “The Lead Off Spot with Adam Copeland,” airing weekday mornings from 5:00 am-6:00 am. He also served as a producer of the “Murph and Mac” morning program. Copeland says, “Having the opportunity to host ‘The Leadoff Spot’ and hang with Murph and Mac for the past four years has been a dream come true since I was 16 years old, and I’m forever indebted to all the loyal listeners, callers, and guests who made the show as fun and engaging as it was. It’s been the honor of my life. I look forward to bringing that same energy and enthusiasm to afternoon drive with the legendary Tom Tolbert. I know I have big shoes to fill, and I hope to make my fellow Bay Area sports fans proud. Onward and upward.”
Round Four of January PPM Survey Released. The fourth of four rounds of ratings information from Nielsen Audio’s January 2022 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2022 sweep covered January 6 – February 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In the Raleigh market, iHeartMedia’s news/talk WTKK-FM jumps 1.1 shares for a 7.4 share (weekly, 6+ AQH share) finish and the #3 rank in the market, while Curtis Media Group’s crosstown news/talk WPTF tacks on nine-tenths for a 3.3 share finish good for the #11 rank. Emmis Communications’ news/talk WIBC-FM, Indianapolis recaptures 1.8 shares to wrap the survey with a 10.6 share and climbs to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN-AM leaps to #1 after adding nine-tenths for a 9.7 share finish, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises half a share for a 7.2 share finish good for the #4 rank. Cumulus Media’s news/talk WWTN-FM, Nashville tacks on eight-tenths to put up a 6.9 share that gives it the #2 rank in the market. Cox Media Group’s WOKV-FM, Jacksonville is back at #1 after shooting up 2.6 shares for a 9.6 share finish. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first three rounds) here.
Nielsen Holdings Reports 2021 Q4 Revenue Up 2.5%; Full Year Revenue Rises 4.1%. Ratings giant Nielsen Holdings plc reports its financial data from the fourth quarter of 2021 and for the full year, revealing Q4 revenue was $894 million, an increase of 2.5% over the same period in 2020. Revenue of the whole of 2021 was $3.5 billion, a year-over-year increase of 4.1%. For the full year of 2021, Nielsen reports net income from continuing operations attributable to Nielsen shareholders was $551 million, compared to $191 million in 2020. Nielsen CEO David Kenny says, “We delivered
strong results in 2021. We successfully sold Nielsen Global Connect, hit significant product milestones, and exceeded all of our original 2021 guidance metrics despite facing some unanticipated challenges. We are strongly positioned within the media ecosystem, with growing relevance as audiences shift to streaming, and we are delivering value to clients across our three essential solutions. We made measurable progress toward becoming a digital-first company, and our strategy aligns with where growth in the industry is coming from. We are piloting the first iteration of Nielsen ONE, which we launched in January, with a representative group of clients across media buyers and sellers and feedback has been positive. We also made progress on strengthening our balance sheet, reducing our net debt leverage by over half a turn in 2021. We now have the flexibility to return more capital to shareholders while continuing to invest in organic growth initiatives and pursue strategic, tuck-in M&A. Our $1 billion share repurchase authorization reflects our board’s confidence in both our short and long-term growth prospects and enables us to deliver value to our shareholders.” The company reports its financial position, stating, “As of December 31, 2021, the company had cash and cash equivalents of $380 million and gross debt of $5.626 billion, resulting in net debt of $5.246 billion.”
Russian Ukraine Invasion, COVID-19, The Economy/Financial Markets, CPAC 2022/Trump & the GOP, William Barr Book, State of the Union, and SAG Awards Among Top News/Talk Stories Over the Weekend. The Russian invasion of the Ukraine and the domestic and global responses to Vladimir Putin’s gambit; the falling rate of COVID-19 cases in the U.S., the relaxation of mask mandates, and the U.S. trucker convoys destined for Washington, DC; the state of the U.S. economy as the Ukraine invasion affects global markets, the ongoing inflation affecting consumer retail prices, and the financial markets activities; the weekend’s CPAC 2022 conference and Donald Trump’s influence over the GOP; former Attorney General William Barr’s new memoir containing criticism of Donald Trump is teased; anticipation of Tuesday’s State of the Union Address; and Sunday’s Screen Actors Guild 2022 awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — CNN reports: “Special counsel Durham alleges Clinton campaign lawyer used data to raise suspicions about Trump.” Righties light-up Twitter with “BOOM!”
Maggie Haberman’s forthcoming book says White House staff “periodically discovered wads of printed paper clogging a toilet,” which they believed the president was responsible for. Lefties light-up Twitter with “BOOM!”
Many days, these gotchas become radio talkers’ snark du jour.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — I worked with the late great Larry King four times, and I can sum-up how he got those he was interviewing to say something they didn’t say in other interviews along the PR tour by quoting his RT America show promo: “I never learned anything while I was talking.”
So thanks for compliments and to those who shared my column here last week: “Talk Radio 101: LISTEN.”
Start Your Own Business. Consultant Walter Sabo says, in a piece for TALKERS magazine, “‘Get fired from your corporate job and start your own business.’ That is the advice shared with air talent and radio executives when they are kicked out of corporations; start your own business. Working for yourself is a seductive thought. The challenge is that very few corporate employees know how to embrace the frame of mind and tools of self-employed entrepreneurs.” For those considering a move into self-employment, Sabo has some advice to share. “This article is not about ‘how to be successful working for yourself’ because success is never guaranteed. This article is about the ingredients needed to start any business.” Read it here.
‘Bloomberg Business of Sports’ Joins SportsMap Radio Network. The sports business show from Bloomberg Radio and syndication company Key Networks titled, “Bloomberg Business of Sports” is expanding its reach with its addition to the SportsMap Radio Network. The one-hour radio show is airing on Saturdays at 12:00
noon ET and Sundays at 9:00 am ET on the network heard on 100 stations across the U.S. “Bloomberg Business of Sports” is hosted by Michael Barr, Scarlet Fu, and Mike Lynch, and “takes listeners inside the business end of the sports world and explains what it means to fans and their pocketbooks. The show follows the money in the world of sports and the decisions that 
power the multi-billion-dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show reports on sports trades, salaries, endorsements, contracts, collective bargaining and more – all from an insider’s perspective and explains the money behind the final score.” Key Networks COO Dennis Green says, “Sports business is as important as the games that take place between the lines. Working with our partners at SportsMap and having them add the one-hour version of the ‘Bloomberg Business of Sports’ program on their network brings this important content to listeners every weekend.” Gow Media CEO David Gow adds, “We are thrilled to expand our collaboration with Bloomberg. The daily 60-second ‘Bloomberg Business of Sports’ report has been well received by our audience. We know our affiliates and listeners will enjoy hearing the long-form ‘Bloomberg Business of Sports’ show. This move reflects our commitment to providing great content, whether our own or through partnerships.”
Doug Stephan’s ‘DJV Show’ Adds 10 Affiliates. The nationally syndicated radio program “The DJV Show,” anchored by Doug Stephan, adds 10 new stations to its roster of affiliates. Adding the program to their schedules are: KTLR, Oklahoma City;
WCAP, Lowell, MA; KUJ-AM/FM, Walla Walla, WA; WKCT-AM/FM, Bowling Green, KY; KLID-AM, Poplar Bluff, KY; KDXU, St. George, UT; and WGVA and WAUB, Finger Lakes, NY. This bumps the program that airs live from 5:00 am to 9:00 am ET hosted by Stephan and co-hosts Jennifer Horn, Victoria 
Keelan, and Jai Kershner presenting the What’s Trending Report, to more than 325 affiliates nationwide. Stephan comments, “It’s exciting to see the show continuing to grow after all these years. We welcome these new stations to a new and different way to start their day.” Keelan adds, “Creating the show has been a labor of love and a dream come true! We’ve blended my background of pop culture, fashion, and beauty with Jennifer’s vast knowledge of politics, world events, and her incredible sense of humor under the guidance of our fearless leader Doug, one of the most highly-regarded and versatile radio personalities. Together we have created a totally unique listening experience.”
Mark Grote to Host Overnights on WSCR, Chicago. As reported by Chicago media writer Robert Feder, Mark Grote will host the overnight show on Audacy’s sports talk
WSCR-AM “The Score.” After the recent passing of overnight host and legendary Chicago sports media personality Les Grobstein, the station is continuing to offer live and local sports talk in the daypart. Grote, who serves as Chicago Bears reporter, will host from 12:00 midnight to 5:00 am three nights per week with other WSCR staffers handling the other weeknights. In a memo to staff, station PD Mitch Rosen says, “There will never be another Grobber. Mark Grote was as close to Les as anyone on our team.”
RTDNF Names Recipients of 2022 First Amendment Awards. The Radio Television Digital News Foundation announces the recipients of the 31st annual First Amendment Awards, which “honor individuals and organizations that exemplify
responsible journalism and who practice their constitutionally guaranteed duty to seek and report the truth.” This year, RTDNF honors 10 individuals and organizations, an expanded group that recognizes the 2021 and 2022 recipients of the First Amendment Awards. Honorees will be recognized at the First Amendment Awards Dinner on March 9 at the Marriott Marquis in Washington, DC. This year’s recipient of the Leonard Zeidenberg First Amendment Award is NPR’s Mary Louise Kelly, co-host of “All Things Considered.” The 2021 recipient was Cesar Conde, chairman of NBCUniversal News Group. See all the winners here.
TALKERS News Notes. The Independent Broadcasters Association opens sign-up registration for its fourth bi-annual IBA National Cash Contest. IBA president Ron Stone says, “The IBA National Cash Contest has been one of the strongest benefits of being
an IBA member. To be able to participate in a fully managed program like this, with up to three $1,000 winners daily, cannot be beat for the minimal investment of $300 per station. No other national program even comes close.” IBA member station volunteers will fully produce the contest. Vipology will serve as an independent source for all random drawings…..Public media outlet WNYC announces that news pro Phil Corso is joining the organization on February 14 as night editor for the Day-of 
News desk. WNYC says, “Phil’s arrival is a big step in the newsroom’s transformation and integration, giving us late-night support during the week and on Sunday nights for the first time. It’s a role that Phil is uniquely qualified to fill. He comes to WNYC from the New York Post, where he was a news editor for six years, overseeing that newsroom’s late-night operations and coverage decisions.”…..Veteran radio broadcasters Jim Harrington (WCBS-AM, New York; WBZ-AM, Boston; KDKA-AM, Pittsburgh) and Bill Knight (WUNI, Mobile; KWKH, Shreveport; WQDR Raleigh) are partnering to create a new information and entertainment podcast titled “It’s Another Day.” The “roughly” half-hour show is produced three days per week with the possibility of it becoming a daily program. Harrington says, “We figured we’d start the show and keep a low profile until we ironed out the rough spots. To our surprise, there were very few rough spots. Bill and I enjoy working together and it’s obvious to the listener. And what’s amazing is that the audience, even without that marketing, still found the program. We’ve had an amazing response.”…..iHeartMedia and Frolic Media announce the debut of “LoveStruck Daily,” a 20-minute daily podcast series hosted by romance experts that “dives into the addicting world of love, sharing a new real-life love story everyday guaranteed to give listeners all of the feels.” This is the first podcast from iHeartMedia and Frolic Media with plans to launch additional shows in the future…..Alec Baldwin and his company El Dorado Pictures, along with Cavalry Audioand iHeartMedia, announce a partnership on the new true crime podcast, “ART FRAUD.” The eight-episode series chronicles the fall of the one of the oldest and most revered galleries in New York City: The Knoedler. Narrated by Baldwin and containing never-before-heard interviews with the mastermind behind the years long con, “ART FRAUD” goes deep to paint the clearest picture yet about the greatest deception in the history of American art. It is written by Michael Shnayerson and is based on his Vanity Fair article…..Audacy adds “The BOB & TOM Show” to the weekday programming lineup on KFH-AM/FM, Wichita, beginning today (2/1). Tom Griswold says, “We’ve had a long and successful history in Wichita and we’re happy to be back. Let’s have a few laughs and have some fun again! Many thanks to Jackie Wise and Tony Duesing. What a great way to celebrate the 100th anniversary of KFH.”
Ukraine Tensions, COVID-19, Spotify & Joe Rogan, January 6 Investigation, Supreme Court, Midterms/Trump & the GOP, Beijing Olympics, and Super Bowl Among Top News/Talk Stories Yesterday (1/31). The diplomatic tensions between the U.S. and Russia over the latter’s military build-up at the Ukraine border; the rate of COVID-19 cases in the U.S. and abroad and mask & vaccine mandates; Spotify’s challenges over controversy from Joe Rogan’s podcast and music artists leaving the streaming platform; the January 6 investigation and reports of Mike Pence chief of staff Marc Short’s cooperation with the House Select Committee; President Joe Biden’s promise to nominate a Black woman for the U.S. Supreme Court; the battle for control of Congress in the November midterms and Donald Trump’s influence over the GOP; the political and COVID aspects of the Beijing Winter Olympics; and the Cincinnati Bengals’ and Los Angeles Rams’ Sunday victories that put them in Super Bowl XVI were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — So says none other than the CEO of the biggest radio station owner. In a marketing piece to the advertising community, iHeartMedia’s Bob Pittman: “Podcast audiences will continue to explode, passing the biggest music streaming services in reach, with no signs of growth abating.”