Industry News

PodcastOne Partners with VersusGame for Gamification

LiveOne subsidiary PodcastOne is partnering with VersusGame to offer its listeners “a fun and innovative way to engage with PodcastOne’s network of award-winning and top-ranked podcast hosts through gamification. Powered by VersusGame, PodcastOne has launched MiniGames on their platform, enabling their listeners to watch and answer prediction and opinion-based questions to win rewards.” The company says,Graphics - Logo “This endeavor marks an exciting introduction into gamification and monetization for PodcastOne, its host talent, and advertisers allowing them to create or sponsor relevant and topical content for fans that will reside on PodcastOne.com. MiniGames created by PodcastOne show hosts will also be distributed across the vast VersusGame MiniGames Network which includes over 900 verified hosts.” PodcastOne president Kit Gray says, “Our partnership with VersusGame is another way for us to capitalize on fan engagement. It’s a wonderful opportunity for us and for our hosts to engage with fans in an interactive way.  Offering users the chance to win financially, while also generating internal revenue is a win for everyone. Bringing gamification into the PodcastOne world brings our listeners into our shows in a whole new way. Now they get to engage directly with show hosts and participate in the conversation. It elevates the listener’s experience like never before.”

Industry News

Audacy Releases Company Social Impact Report

Audacy shares its latest “Social Impact Report, Supporting Sound Communities,” that reveals the company’s “powerful impact story across our 6 pillars of Audacy Serves.” The company says, “This year, we showcase ‘I’m Listening’ as our flagship social impact program dedicated to more mental health conversations. Brands – andLogo - Product media in particular – have an incredible opportunity to impact our lives and communities. Audacy leans into its strength – Audio – to build connection with our listeners. We support their well-being by sharing stories of mental health experiences. This authentic storytelling is the heart of our business and helps improve health outcomes too!  That’s why the content we create for ‘I’m Listening’ features artists, athletes, and celebrities sharing their mental health experiences – we are living our belief, ‘Talk Saves Lives… We’ve raised more than $1.5 million for the American Foundation for Suicide Prevention; hosted a national mental health conversation with experts and listeners – all living our belief, Talk Saves Lives.” You can see the complete report here.

Industry News

Clyde Bass to Lead iHeartMedia’s New Texas/Arkansas Area

iHeartMedia names Clyde Bass area president for its newly formed Texas/Arkansas Area. The region consists of more than 48 stations across 10 markets. Bass is responsible for all operations in Beaumont, Waco, Bryan, McAllen and Corpus Christi, Texas and Fayetteville, Fort Smith and Little Rock, Arkansas, along with Wichita,Face - senior Kansas and Springfield, Missouri. iHeartMedia division president Nick Gnau says, “I am so excited to add Clyde’s leadership to an already strong cluster of markets in Texas. Clyde’s passion for our industry, his knowledge of our products and the success he has shown through many roles with iHeartMedia make him the perfect fit to lead this newly formed Area. I look forward to seeing these areas continue to succeed as one.” Bass most recently led the Arkansas Area. He comments, “It’s been my honor to be involved for the last 10 years with some of the legendary stations that I grew up listening to here in Arkansas, and now to be reunited as area president with the team in Texas makes me even more energized over what iHeartMedia provides to advertisers and listeners.”

Industry News

Radio Hall of Fame Accepting Nominees for Class of 2023

The Museum of Broadcast Communications announces that the Radio Hall of Fame nominating committee is accepting suggestions for 2023 nominees today (2/1) through March 31 at https://www.radiohalloffame.com/nominate. Twenty-four names will be selected as nominees to be voted upon by industry personnel later this year, leading to the selection of the 2023 Radio Hall of Fame induction class. Radio Hall of Fame co-chair Kraig T. Kitchin says, “The ideas and suggestions from both industry membersLogo - Trademark and listeners has provided for excellent conversations and deliberations amongst our nominating committee members, each of them also bringing their own suggestions to the difficult decision making that goes on. When we hear from as many interested people as we do with suggestions, it only reinforces the value of a nomination, let alone an induction.”

Industry Views

Monday Memo: Baseball Bonanza, Part 2

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineIn last week’s column, we outlined the playbook for selling radio’s 2023 baseball season. This week, how smart stations leverage the franchise to build Time Spent Listening.

Plan now to OWN the games

They’re also on SiriusXM, where you can decide which team’s feed you want to hear. And “The MLB is back on TuneIn, and this year TuneIn Premium is the destination for all things baseball. With a Premium plan, listeners get access to live play-by-play of every single game — with no blackouts.” Here in New England the NESN 360 app, “in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball,” $30 per month, “with a first-month promotional price of $1.”

So – post-exclusivity – what’s an AM/FM affiliate to do?

— Goal: Be KNOWN FOR having the games, by embracing the team. Waving the flag conspicuously, regardless of where fans hear it, can score you diary credit. Don’t quote me.

— During Spring Training, I’m wary of airing games Mon-Fri 6A-7P. But nights and weekends, why not? It’s conspicuous, also useful in diary markets, where ratings measure what’s NOTICED. And, hey, in March, every team is in first place.

— Can you go to Arizona or Florida? Admittedly not-inexpensive but ask your team network about Spring Training packages and arrangements. Some stations bring advertisers who commit early, hosted by the rep who sold the most.

— As Opening Day approaches, count-it-down in your on-hour ID. Then…

Graphics - Logo

 

Avoid the banana syndrome

 Use baseball to recycle audience in and out of games.

— Dumbest-thing-I-hear-most-often on baseball stations: During the game, when the network calls for a station ID, the station announces that it’s “your [name-of-team] station. Ugh. It’s like printing the word “banana” on the yellow peel.

— Your station’s on-hour ID – in any hour – is beachfront property. It’s where you sign your name, where you explain yourself to listeners you’ve trained to “check-in for a quick FOX News update, every hour, throughout your busy day.” Games invite listeners who might not otherwise cume your station, so use those 10 seconds to tell them why/when to come back for something else useful.

— “CATCH-up when you WAKE-up, with a quick morning update and your AccuWeather forecast, on your ONLY local news radio, [dial positions, call letters, city of license].” Opportune, since the game might be the last thing they near at night.

— Then in NON-game hours, use top-of-hour to wave the flag. Plug team-and-time of the next game you’ll air.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Crossover Media Group Adds “Justice Matters” to Podcast Roster

Audio content producer and advertising representative Crossover Media Group announces the addition of “Justice Matters with Glenn Kirschner” to its rapidly expanding podcast roster. Kirschner is an American attorney, a former U.S. Army JAG, former career prosecutor at the U.S. Department of Justice, and an NBCJanuary 6 United States Capitol attack - United States House Select Committee on the January 6 Attack News/MSNBC legal analyst. In this podcast, he addresses matters related to politics, the law, government ethics, and the criminal judicial system. The podcast is published each Tuesday, Thursday, and Saturday. Crossover Media Group managing member Sue Freund says, “Glenn has earned an admirable reputation as one of America’s most respected legal and political analysts. He’s an ideal fit with our wide and diverse lineup of talk hosts appealing to listeners across demographics.” Crossover says this new podcast “joins a wide array of shows produced and/or represented by Crossover Media Group spanning the spectrum of political talk, analysis and opinion. The Crossover Media Group lineup also includes dozens of other popular podcasts and personalities in the genres of news, sports, true-crime, history, business, science, lifestyle, entertainment and pop culture – a content portfolio which recently expanded with the addition of ‘The Official Yellowstone Podcast.’”

Industry Views

Local News Matters Most

By Holland Cooke
Consultant

Beard - ForeheadWhy? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Front Page News Industry News

Tuesday, November 8, 2022

Audacy Third Quarter Net Revenue Falls 4%. The company reports Q3 net revenue of $317 million – a decline of 4% over the same period in 2021. Additionally, Audacy reports an operating loss of $151.9 million compared to operating income of $29.3 million in Q3 of 2021. The company reports a net loss of $141 million for the third quarter of 2022 compared to the net loss of $4.76 million it reported during the third quarter of 2021. Breaking down Audacy’s revenue by segment, it reports local and national spot business was $205 million, a decline of 7.2% over the same period in 2021. Digital revenue (including podcasting) was $62.7 million, an increase of 2.1% over Q3 of 2021. Network revenue was $23.7 million, up 0.9% over the third quarter of 2021. Audacy chairman, president & CEO David J. Field comments, “Our third quarter revenues declined 3.8% as advertising headwinds impacted company performance. Solid double-digit growth in streaming audio and digital marketing solutions were offset by declining radio revenues. Our radio revenues were negatively impacted by our concentration in the country’s largest markets as small to medium market radio outperformed large market radio by 8% during the quarter. We remain deeply focused on executing our action plan to navigate the storm and emerge healthy and strong. We completed the sale of $56 million in real estate to enhance our financial position with additional sales in the pipeline. We launched the next generation of our Audacy streaming platform with innovative features including segment chaptering of live spoken-word radio shows. Since launch, digital listeners are up 25% while registrations have increased 15% and we have high expectations for the impact of the new platform on our future growth. We also continue to make progress on core strategic growth drivers such as national enterprise business development and our ad tech product roadmap to open important pools of demand and accelerate future performance. Looking beyond the challenging current macro environment, Audacy has been transformed into a leading, scaled multi-platform audio content and entertainment company, better able to serve listeners and customers than ever before. We are excited by the opportunities ahead and are deeply focused on continuing to best position the company to compete for significant growth in the dynamic audio market.”

Audio Pros Gather at FOX News for Reception. Pictured above are (from l-r) “FOX Across America” host Jimmy Failla, Westwood One SVP, head of operations Tim Seymour, FOX News Audio account manager, affiliate sales & marketing Tamara Karcev, and TuneIn chief content officer Kevin Straley at FOX News headquarters in New York as FOX hosted the reception to showcase its collection of radio and podcast offerings with media pros in town for the NAB Show New York last week. FOX News Audio vice president John Sylvester along with hosts Brian Kilmeade, Guy Benson, and Jimmy Failla spoke during the cocktail reception.

Talk Host Austin Petersen Joins Missouri’s ‘Real Talk’ Network. Former KWON, Jefferson City, Missouri morning drive talk host Austin Petersen – a former Libertarian candidate for president and U.S. Senate – joins Ellis Broadcasting & Media LLC’s “Real Talk” format as host of the 2:00 pm to 3:00 pm show. The programming airs on a
number of Missouri radio stations including: KXEN-AM, St. Louis; KRTK-FM, Hermann; KVMO-FM, Vandalia; and KRTE-FM, Steelville. Petersen says, “I can’t wait to take on this new challenge and get the chance to talk about the big issues with the good people in the St. Louis region. It’s a huge opportunity and I couldn’t be more grateful. You can expect hard-hitting interviews, freedom rants, and plenty of jokes and fun. I love gold, guns, freedom and my smokin’-hot, redheaded wife. We’ll look at the issues from all angles. We’ll think outside the box, avoid groupthink, and declare our independence from the tyranny of big government. Most of all, we’ll make freedom fighting fun again!” The network is owned and operated by the husband and wife team of Rick and Tracy Ellis. Tracy Ellis says, “When Rick and I started the ‘Real Talk Radio Network’ it was always important to us to make sure our listeners were kept up to date not only on local news and politics, but throughout the state of Missouri. We have followed Austin Petersen for some time and with his home base in Jefferson City, we felt he was the perfect fit to the puzzle at ‘Real Talk.’ Many local politicians came to us directly and spoke highly of Austin and how much they enjoyed being on his former show and would love to hear him on our stations.”

TALKERS News Notes. Announcing its coverage of the midterm elections, SiriusXM says it is presenting programming on its original political channels – Patriot, P.O.T.U.S. and Progress – with team coverage that extends from its regular daytime schedule into new live primetime and overnight programming. Additionally, on SiriusXM Triumph, starting at 9:00 pm ET Megyn Kelly will host a special live, commercial-free edition of her program on which she’ll share her perspective and analysis of election results as they come in, and will speak with leading experts and political observers. The Urban View channel, which focuses on issues affecting the African-American community, will also be live with special programming from 8:00 pm – 12:00 am ET…..PodcastOne is partnering with original “Friday Night Lights” cast members Zach Gilford, Scott Porter and self-proclaimed “Friday Night Lights” superfan Mae Whitman for an exclusive podcast and vodcast, “It’s Not Only Football: Friday Night Lights and Beyond” that debuts on Thursday (11/10). Each week, the trio will break down an episode of “Friday Night Lights,” giving listeners and viewers exclusive, behind-the-scenes stories and the latest going on in their lives. Episodes will feature guests that range from fellow cast members to close friends and colleagues…..Virtual News Center adds Flagler Broadcasting’s WBHU, St. Augustine Beach, Florida to its growing list of affiliate radio stations. Virtual News Center will provide local newscasts anchored by Amy Cherry with daily reporting from Rich Petschke.

Midterm Elections/Trump in 2024, The Economy, Elon Musk & Twitter, Russia-Ukraine War, January 6, Powerball Delay, and Subtropical Storm Nicole Among Top News/Talk Stories Yesterday (11/7). Today’s midterm elections that will determine control of the House and Senate for the next two years and former President Donald Trump’s teasing his bid for the White House in 2024; inflation and fears of a recession; the uncertain state of Twitter in Elon Musk’s second week as owner of the social media platform; Ukrainians and Europeans brace for a long, cold winter as Vladimir Putin continues his war; the Oath Keepers on trial for seditious conspiracy related to the January 6 Capitol attack; the record $1.8 billion Powerball jackpot drawing is delayed due to “security protocol issue”; and the development of subtropical storm Nicole were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Gear Up for the Holiday Season

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Before you know it, the midterm election spin will fade, and the holiday season will begin.

For many of us, food, family, friends — maybe a little political chatter –and football will dominate Thanksgiving Day. No matter what your preference, please remember a special thank you for all the heroes and their families who protect our health, safety and freedom.

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Advice

Monday Memo: Podcasting? Think How-Long, Not How-Many

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You might know of the Pareto Principle, also called “The Rule of 80/20,” which states that 80% of sales come from 20% of customers. Ask any retailer. And radio audience measurement bears this out too. 70%+ of listening comes from 20%+ of a station’s listeners.

Because most podcasts are free, many are downloaded

But how many actually get heard? And how many get heard in their entirety?

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Advice

Monday Memo: Plan NOW for the Big Story

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — After Putin said he’s not bluffing about tactical nukes, it’s prudent to take time to re-familiarize yourself with your network’s continuing coverage routine. When-the-fit-hits-the-shan they’ll shine, and news/talk stations need to be conspicuous.

  • Know now how you will be alerted when the net’ goes wall-to-wall or offers in-and-out updates during the hour.
  • WHO will do WHAT to break-into syndicated shows? In many clusters, a single person manages multiple stations’ largely-automated programming. Which staffer can pivot?
  • Use cluster-mate stations to remind their listeners that your news/talk stick is all-over-this.
  • When “The Big Story” blocks-out the sun, anyone at home will be glued to TV; so say “Stick with us when you’re in the car…”

This isn’t just Ukraine-watch. Gun nuts like that Buffalo supermarket shooter walk among us. And we’re recently reminded that so-called “100 year” storms come lots more often lately.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of radio and the Internet. And HC is author of the E-book “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download here: and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. And he’s offering FREE 60-second on-air features: “Inflation Hacks: Save Those Benjamins.” HC Follow him on Twitter @HollandCooke

Advice

Monday Memo: You Don’t Say

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Regular readers see me use this space largely to suggest what to DO. This week, validating the ultimate consultant caricature, five DON’Ts.

Delete from your on-air vocabulary: “What say you?”

This is a Bill O’Reilly vestige many radio talkers still parrot. It sounds like Tonto in the old “Lone Ranger” TV show. Talk the way people talk.

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Front Page News Industry News

Friday, September 2, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Dirty Water & Laundry,” looks back at this past week of 8/29 to 9/2. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Harry Hurley, host, WPG, Atlantic City; Michael Riedel, host, WOR, New York; Daliah Wachs, M.D., host, Genesis Communications NetworkSteve Weisman, law professor, Bentley University, Boston/founder, Scamicide.com; and Beth Troutman, host, WBT, Charlotte. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Salem Announces Talk Hosts Fall Tour of Battleground States. The second half of October will see the Salem Media Group talk radio hosts tour the battleground states to “assist listeners and voters to understand how important it is that they get out to vote as well as vote with an understanding of the issues, and the candidates that will be leading our government.” Dubbed the Battleground Talkers Tour 2022, Salem hosts Dennis Prager, Charlie Kirk, Dr. Sebastian Gorka, Mike Gallagher, Eric Metaxas, Brandon Tatum, and Hugh Hewitt will hit tour stops in Tampa on October 16, Orlando on October 17, Atlanta on October 18, Philadelphia on October 19, Pittsburgh on October 20, Columbus on October 21, Cleveland on October 22, and Phoenix on October 23 where Salem news/talk stations will host the events. Hosts will broadcast their radio and TV shows from many of these cities. Salem Media Group SVP of spoken word Phil Boyce comments, “I do not think we have ever seen the kind of energy and excitement that we have witnessed now building up to the November 2022 election. Getting our hosts in front of our listeners and viewers and encouraging them to vote wisely is something each of our hosts is passionate about doing. There has never been a more important mid-term election than this one, and Salem is thrilled to be front and center, leading the charge.”

Ronnie Bloodworth Named Area President for iHeartMedia’s Mid-South Region. Radio management pro Ronnie Bloodworth is promoted to area president for iHeartMedia’s Mid-South region that encompasses Alabama, Mississippi, and Memphis, effective immediately. Bloodworth has been serving as market president for Mobile, Biloxi and Pensacola. In this new role, he’ll be responsible for oversight of stations in Birmingham, Gadsden, Huntsville, Montgomery, and the Tuscaloosa markets, as well as stations in Biloxi, Hattiesburg, Jackson, Laurel, Memphis, Mobile, Pensacola, and Tupelo. iHeartMedia division president Shosh Abromovich says, “This is a very exciting announcement to bring these markets together; the alignment of these outstanding leaders, talent, teammates and communities are set up to truly flourish. Ronnie’s culture-first attitude, drive for success and high bar he sets for himself and his team will take this newly combined area to all new levels of achievement and opportunity.” Bloodworth comments, “Helping people identify their strengths, find their motivation and then achieve their goals is something I have enjoyed from day one. Helping our teams in Mobile, Pensacola, Memphis and Mississippi find their stride and excel is something I take pride in. We strive to be the best in the business and enjoy what we do and where we do it. I look forward to having the high-quality and high-performing teams across the state of Alabama join us as I move into this new role.”

Alpha Media Names Clay Church OM for Dayton and Canton. Radio programming pro Clay Church joins Alpha Media as operations manager for the company’s Dayton and Canton, Ohio clusters that include news/talk WHBC-AM Canton and sports talk WING-AM, Dayton, plus five music brands. Church was most recently director of content and operations at Townsquare Media’s Flint, Michigan operations. Alpha Media SVP/market manager Brett Beshore says, “After a lengthy, nationwide search, we found the best possible candidate to lead our successful teams in Dayton and Canton, and Clay brings all of Alpha’s core values to the market. He knows how to lead a team, build strong brands, and execute digital strategies to grow our ratings and revenue. We’re excited to welcome him aboard.” Church comments, “I’m very excited to take the next step in my career with Alpha Media and the incredible people in Dayton and Canton. The great stations in both markets are a direct reflection of the talent inside the buildings. I hope to add my skillset to the outstanding teams already in place.”

Good Karma’s ESPN Madison Inks Badger Keeanu Benton to NIL Partnership. Madison sports talk outlet WTLX-FM ESPN Madison announces it has agreed to a NIL (name-image-likeness) partnership with Wisconsin Badgers’ nose tackle Keeanu Benton for him to make weekly appearances on the “Rutledge and Hamilton” show each Wednesday at 2:30 pm. Good Karma Brands Madison market manager Tom Olson says, “Our ‘ESPN Madison’ team is thrilled to have Keeanu Benton join us this football season. This is our very first NIL agreement, and we’re excited for the opportunity to work with someone as accomplished and as charismatic as Keeanu. This will be an exclusive opportunity for our fans to hear weekly insights from Keenau and get to know him better as a person.”

Holland Cooke’s Inflation Hacks Now an Online Course at CECNA. The e-book Inflation Hacks: Save Those Benjamins by media consultant Holland Cooke has become an online course from the Washington-area-based nonprofit Consumer Education Council of North America. CECNA founder and chairman Jim Hood says, “Inflation is like climate change: It’s a big problem that everybody talks about although no one seems to have the solution. But broadcast personality Holland Cooke has researched it and come up with a list of everyday steps that consumers can use to trim hundreds of dollars from their monthly budgets. He’s assembled his thoughts in a CECNA Learning Center course called ‘Inflation Hacks: Save Those Benjamins.’ The title refers, of course, to Benjamin Franklin, whose image adorns the $100 bill and who once cautioned, ‘Beware of little expenses. A small leak will sink a great ship.’” The CECNA offers the course here.

TALKERS News Notes. Sales and advertising pro Scott McRoberts is named Midwest sales director for home improvement media brand Today’s Homeowner Media. In this role, McRoberts will be responsible for growing the brand’s presence in the Midwest while creating innovative solutions for the company’s partners. Company president Danny Lipford says, “I am thrilled to have Scott join the team. We provide our partners with custom advertising solutions to meet their goals and connect them with our highly qualified audience of homeowners. Our partners will benefit from Scott’s experience providing innovative solutions and his collaborative style.”…..Progressive talk host Stephanie Miller announces that her “Sexy Liberal Save Democracy Tour” has three events scheduled for this fall. The comedy tour that includes John Fugelsang, Hal Sparks and Frangela will stop in Washington, DC on September 10 at Sidney Harman Hall with special guest Glenn Kirschner; in Chicago on September 24 at Harris Theater with special guests Jill Wine Banks and Rep. Jan Schakowsky; and in Los Angeles on October 22 at Saban Theater with special guests Rep. Adam Schiff and Rob Reiner…..iHeartMedia announces the debut of a new iHeartRadio original podcast titled, “Unbreakable with Jay Glazer: A Mental Health Podcast.” This project is an extension of his widely acclaimed, best-selling book Unbreakable in which the FOX NFL Insider shares his personal mental health journey with the audience, including the tools and techniques he’s developed to “live in the gray” – his term for living and thriving with anxiety, depression and attention-deficit/hyperactivity disorder…..iHeartMedia Chicago’s radio stations, including WMFN-AM “BIN: Black Information Netwotrk” announces the 10 winners of the “Brilliantly Black Business Awards” in partnership with the Chicago Urban League. The “Brilliantly Black Business Awards” ceremony will be held on Thursday, September 8 at 2:30 pm at the iHeartMedia Chicago Studios. The project was launched in 2020 to support local Black-owned businesses, restaurants and non-profits. Since its inception, iHeartMedia Chicago has showcased nearly 1,300 Black-owned businesses through digital, on-air features and the “Brilliantly Black” podcast. The 10 winners have been selected to receive $100,000 of in-kind media on iHeartMedia Chicago radio stations and a small business development cohort from the Chicago Urban League. iHeartMedia Chicago president Matt Scarano states, “iHeartMedia Chicago created the first-of-its-kind ‘Brilliantly Black’ community resource initiative. We are proud to expand the initiative and award 10 local Black-owned businesses a combined total of $1 million in marketing and advertising to further promote their products and services, while elevating economic growth for their businesses.  The Chicago Urban League shares our mission and stepped up to provide small business master-level education training for the award winners as well.”

The FBI Raid of Mar-a-Lago, DOJ Documents Probe and Trump Legal Troubles Combine as Top News/Talk Story This Week. The aftermath of the FBI raid on former President Donald Trump’s residence at Mar-a-Lago, the Department of Justice’s investigation into top secret documents, and Trump’s legal troubles combined as the most-talked-about story on news/talk radio for the week of August 29 – September 2 and landing atop the Talkers TenTM. At #2 this week was a tie between partisan politics, the midterm elections, and Sarah Palin’s special election loss, followed by the state of the U.S. economy at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Sales

Pending Business: When Controversy Strikes

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Is someone out there in talk radio land ready to help us understand the new boundaries of controversy in talk radio?

A little help here, I’m getting lost.

Abortion laws will quickly become a leading topic again as states begin to weigh in on laws. Social media is already buzzing about Brittney Griner’s sentencing and what about her stance on honoring our National Anthem? The January 6 hearings continue to produce new fodder for talkers as the Russia-Ukraine-China-Taiwan storyline is on the radar — literally. Those topics don’t touch what’s happening in your neck of the woods. Somewhere along the way one of your local talent or nationally syndicated talent will say something that will offend listeners, sponsors, or both.

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Advice

Monday Memo: Save Those Benjamins

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are previous installments:

And finally, The Lightning Round…

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Front Page News Industry News

Monday, July 18, 2022

Pending Business: SiriusXM’s Chutzpah. Radio sales pro Steve Lapa says AM/FM radio needs a stronger response to attacks like the broadside leveled at it by SiriusXM last week in its “Why waste your time with AM/FM radio? campaign. “Timing is everything and as much as it hurts, the “Why waste your time?” ad was well played. AM/FM radio can’t afford to ignore a broadside attack. Playing the local, free and emergency cards is a solid first step. Every AM/FM radio listener and advertiser can use a reminder. Just like a utility, we take it for granted until it’s not there when you need it.” He offers three concepts for development that support radio’s value. Read it here.

Monday Memo: Dine with Seinfeld’s Parents. Consultant Holland Cooke continues his month-long series “Inflation Hacks, money-saving tactics for your listeners (and yourself).” In this week’s column, HC offers “escape from Ramen, and your dentist!” Read it here.

‘The Big Picture’ Panel Video from TALKERS 2020 Posted. Today (7/18), the video of the panel discussion titled, “The Big Picture,” from the recent TALKERS 2022 convention at Hofstra University is posted. The panel was moderated by TALKERS magazine publisher Michael Harrison (who was introduced by Dottie Herman, vice-chair, Douglas Elliman Real Estate and host of “Eye on Real Estate” heard on WNYM, New York “AM 970 The Answer”) Panelists included: Vince Benedetto, CEO, Bold Gold Media Group; Lee Habeeb, host/producer, “Our American Stories”; Kraig Kitchin, CEO, Sound Mind, LLC; Josh Leng, CEO, Talk Media Network; and Chris Oliviero, president/market manager, Audacy New York. See the video here.

Salem Rises to Prominence in Conservative Media. In a profile piece published in TALKERS magazine today (7/18), executive editor Kevin Casey chronicles some of the history of Salem Media Group and highlights the company’s steadily growing prominence in the conservative media universe. At the very heart of Salem Media Group is its philosophy and mission. Co-founder and executive chairman of the board Ed Atsinger says, “Salem’s leadership enthusiastically embraces the concept of American exceptionalism – that America is unique in human history as a place where no matter your social status, your ethnicity, your religion, or your country of origin the American dream is available for the taking. Today there are ideologies conspiring to tear us apart by promoting identity politics under such euphemisms as ‘critical race theory.’ Salem is committed to do all that we can to counteract the forces that would tear us apart, and we have created a company uniquely positioned to achieve that goal. Fortunately, there are enough Americans committed to religious faith and conservative values to help us achieve that goal.” Company SVP of spoken word format Phil Boyce states, “When I joined Salem’s team in early 2012, I had no idea the company was positioned to explode onto the conservative landscape like it did. My 14 year’s experience programming WABC in New York – the most-listened-to news/talk station in the nation – had prepared me well for the explosive times we were about to enter at Salem. We’ve been in a culture war for years in this country, and Salem is able to use its assets to further the cause, doing good, while informing and entertaining our audience.” Read the entire story here.

LiveOne to Spin Off PodcastOne into Separate Company. On Friday (7/15), LiveOne revealed its intention to spin off wholly owned subsidiary PodcastOne, as a separate public company to be listed on a national exchange and its plan to dividend a portion of PodcastOne’s common equity to LiveOne’s more than 15,000 stockholders as of a future record date. LiveOne says it hopes to complete the spin-off be year’s end. Related to the anticipated spin-off, PodcastOne closed a private placement financing of convertible notes and warrants totaling approximately $8.1 million prior to offering expenses, including $3 million invested by LiveOne, whereby the terms of the financing value PodcastOne at a pre-money valuation of $60 million. LiveOne CEO Robert Ellin states, “The goal of both our management team and board of directors is to maximize stockholder value. PodcastOne has been a tremendous addition to LiveOne since our acquisition in 2020, and we feel strongly that the market value of our stock dramatically undervalues the sum of our parts, which includes our PodcastOne subsidiary. Upon the successful completion of the spin out, we believe PodcastOne will be the only major pure play podcast company trading on a national exchange.” PodcastOne president, Kit Gray comments, “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac’s list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”

Round Four of June PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s June 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2022 sweep covered May 26 – June 22. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM adds eight-tenths to finish the survey with an 8.0 share (weekly, 6+ AQH share) that lifts it to the #3 rank, while Curtis Media Group’s crosstown news/talk WPTF is up two-tenths for a 1.7 share good for the #17 rank. Good Karma Brands’ news/talk WTMJ, Milwaukee solidifies its #1 finish after adding 1.1 shares for an 11.4 share finish, while iHeartMedia’s crosstown news/talk WISN sheds six-tenths for a 9.0 and falls back to the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville adds a full share for a 6.9 share finish but remains in the #4 rank. Cox Media Group’s news/talk WOKV-FM, Jacksonville remains ranked #2 after dipping four-tenths for a 9.2 share finish. See Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

Up on the Roof.  Posing for promo shots on the roof of the Imperial Square Building (that housed the radio station) in Hempstead, Long Island during the Winter of 70-71 is the original airstaff of the legendary progressive rock station WLIR. Pictured (l-r): Richard Neer, Pete Larkin, Don K. Reed and Michael Harrison. All went on to colorful and groundbreaking careers in the media. Reed, who would serve for many years at WCBS-FM, New York, died over the weekend. His cause of death was not reported but it is believed he had been battling heart issues. You can see the memorial tribute video created by Art Vuolo here.

KXEL, Cedar Rapids Celebrates 80th Anniversary. Pictured above is Iowa Governor Kim Reynolds signing the document declaring Thursday, July 14 “KXEL Radio 80th Anniversary Day” in the state. Standing next to her looking on is KXEL host and program director Jeff Stein. The NRG Media news/talk station was the first station in the U.S. to sign on with the maximum 50,000-watts on a clear channel signal. It first took to the air at 5:30 am on July 14, 1942, from studios in downtown Waterloo, Iowa. It was founded by Joe DuMond, a Waterloo native who came to national prominence portraying “Josh Higgins of Finchville” on NBC Radio in the 1930s and 1940s.

Biden in Middle East, Midterms/2024 Presidential Race, The Economy, Uvalde Report, January 6 Hearings, Russia-Ukraine War, COVID-19, European Heatwave/Wildfires Among Top News/Talk Stories Over the Weekend. President Joe Biden’s trip to the Middle East and his meeting with Saudi Arabia’s Mohammed bin Salman Al Saud; the November midterm elections and speculation about the nominees for president in 2024; the high inflation rate, unstable stock market, and fears of a recession; the release of the Uvalde School Shooting report; the ongoing January 6 hearings; Russia’s ongoing invasion of Ukraine and its impact on the global economy; the climbing rate of subvariant BA.5 COVID cases in the U.S.; the intense heatwave gripping Europe and the Mediterranean wildfires were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Dine with Seinfeld’s Parents?

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are previous installments:

Eating-out is in the budget crosshairs

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