Monday Memo: Gas Cards? Or… Bitcoin?

By Holland Cooke


BLOCK ISLAND, RI — In the past 12 months, Bitcoin has bounced between just-under $32K to just-over $65K. And saying “free gas” is the new “SQUIRREL!” So promoting a contest which awards the winner this prize choice WILL earn your station immeasurable word-of-mouth and could multiply Time Spent Listening.
If $65K has you coughing-up-blood, exhale:

  • By the time you get a winner, Bitcoin could wobble-back-near $32. Simply OFFERING one – or that much gas — is awe-inspiring.
  • Sell a title sponsorship.
  • Still shivering? Fine. This can still sound astounding if several listeners each win “A thousand dollars! Do you want it in gas cards? Or in Bitcoin?” This will sound as big as you make it sound.
  • The key is forced-listening suspense tactics.

Dated reference, but it’s a radio classic: “The Last Contest” paralyzed San Diego back when radio stunts were fun. And there are proven ways to structure and promote contests like this in a way that alters listeners’ listening behavior and dazzles advertisers.

Holland Cooke is author of the E-book “Multiply Your Podcast Subscribers, Without Buying Clicks,” available exclusively from Talkers books and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download here. HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke