Tag: Host

Industry Views

According to Research…

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Jim Bohannon - Talk radioOh, excuse me, hold on. Here it is! The hourly report from quasi research companies or real research companies like Nielsen declaring that radio is just fine, thank you! Massive surveys (choose one) reveal that radio works! Radio appeals to younger demos! Radio moves product! Radio has more listeners in AM drive than the “Tonight Show” has viewers! A landslide of data proves that after 100 years of success, radio is a viable medium.

Crazy stuff.

As both a radio executive and host, I don’t need to know that radio works. I see the sales results from your show and from “Sterling On Sunday.” No advertiser gives us money for the heck of it. The checks clear; there’s your proof. The research that is desperately needed would support innovative, disruptive programming. Radio will grow its place in American media by surprising listeners with new formats, new forms of presentation and things that are… new.

Radio exists today because of innovations like Top 40! Urban! Progressive Rock! AOR! Modern Country! FM Talk! and The Seven-Second Delay!

Today, however, there is nothing harder than selling a radio executive a new idea. Any new idea. It is hard for a very good reason. Radio stations are major investments and failure is expensive. In 1977, the most expensive radio stations in history sold for $11 million. (WMAL/WRQX-FM, Washington DC.) In absolute dollars, experimentation was a minor financial risk. Risk would be manageable if owners had sophisticated research tools to test new ideas.

State-of-the-art new product research is required to take radio safely onto the golden path to innovation. How’s your research and development budget? Oh.

Each television network invests about $100 million a year in developing and testing new shows. Those networks deploy stunning techniques to find and test new ideas. There will be new formats and techniques when the collective “we” is finally convinced that radio is a success. Then our research investments can be focused on cutting-edge product research tools that can guarantee a successful pilot season and future.

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Benztown Unveils Expanded and Updated News/Talk Library

By TALKERS | by TALKERS

The company breaks out its new Benztown News/Talk audio imaging library for radio stations, that focuses on bringing updated and more frequent caller and host audio, an accelerated update schedule, and more daily topical promos and sweepers designed exclusively for news/talk stations. Benztown says the updates include a refocused approach based on caller/listener interaction and daily topical pieces. It adds, “The BenztownSoundCloud - Art News/Talk Library is created by the industry’s top imaging and production specialists, led by imaging director, Adam “Ketch” Kecskemeti, and imaging voice, Mike Hansen. Paired with Benztown’s Ambush News/Talk Library, led by imaging director Scott Phillips, and format voice JJ Surma, and housed on Benztown’s industry-leading platform, news/talk radio stations have every imaging tool and solution at their fingertips.” Benztown VP, sales & operations Masa Patterson says, “We are incredibly excited to bring America’s best news/talk stations an enhanced and expansive toolset they need now more than ever. Benztown News/Talk is all stations need to produce what their listeners count on them for, from conservative talkers to straight-up traffic and weather. With this increase in caller interaction and daily topical elements, it has everything news/talk stations need to get a jump on tomorrow’s news today – and more.” Listen to a composite of the expanded Benztown News/Talk Library, paired with Benztown’s companion library Ambush here.

Industry Views

Maximizing Impact for Sponsors

By TALKERS | by TALKERS

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Beard - ForeheadGrowing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business.  Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it.  It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me.  But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model?  Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling.  Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network.  Michael Berry can be emailed at MichaelBerry@iheartmedia.com.

Industry News

Howard Simon to Retire from WGR, Buffalo

By TALKERS | by TALKERS

Sports talk WGR, Buffalo announces that its longtime morning drive host Howard Simon is retiring from his position with the station on March 3, after a radio career of more than 33 years. After attending college in Buffalo, Simon launched his radio career in 1989 on WJJL, Niagara Falls. He eventually left to work in Toledo,Angelo Cataldi - NFL Ohio but returned to Western New York and has spent the last 18 years with Jeremy White as his co-host in mornings on Audacy’s WGR. Simon says, “I’ve been very lucky to have worked alongside some wonderful people at WJJL, WBEN, Empire Sports Network and finally at WGR. I wish I could list everyone by name, but that isn’t possible. Let me just say, thank you. Thank you, thank you, thank you to my many co-workers over the years. I’ve made some great, lifelong friendships, while getting a chance to do something I truly loved. I would like to mention my co-host for the last 18 years at WGR, Jeremy White. That is the longest I worked with anyone by far! Jeremy is super talented, extremely creative, and has a great feel for what topics will be of most interest to our listening audience.”

Industry News

David Pakman is This Week’s Guest on Harrison Podcast

By TALKERS | by TALKERS

Progressive talk media host David Pakman is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Pakman is one of the relatively rare breed of progressive talk show hosts currently heard with a modest footprint on commercial radio. But beyond that, he has a significant and growing presence on his own YouTube channel where he has over a million-and-a-half subscribers, a commerciallyDavid Pakman - The David Pakman Show sold-out schedule, and is part of an emerging genre of progressive hosts seen regularly by loyal political talk media consumers. Only 39, Pakman has been a practitioner of progressive talk media since his early 20s. “The David Pakman Show” started in August 2005 as a community radio program called “Midweek Politics” in the basement of WXOJ’s studio in Northampton, Massachusetts. Today, it is a daily internationally syndicated politics and news talk show airing on radio, television, and the internet, as well as on Free Speech TV via DirecTV and DISH Network. Pakman is a naturalized citizen of the United States having moved here with his family at the age of five from Buenos Aires, Argentina. Harrison and Pakman discuss the rewards and challenges – financially and otherwise – of multi-platform digital broadcasting. Listen to the podcast in its entirety here.

Front Page News Industry News

Friday, August 12, 2022

By Editor | by Editor

Pioneering Broadcaster, Anti-Ageism Activist and TALKERS Principal Carole Marks Dies at 86.  The longtime host of the groundbreaking, upper-demo syndicated radio talk show, “A Touch of Grey: The Talk Show for Grownups,” Carole Marks Scott of Mystic, CT passed away this past Sunday (8/7) at Lawrence and Memorial Hospital in New London, CT. She was 86. Ms. Marks was the host and founder of the groundbreaking and long-running upper-demo-targeted radio talk show, “A Touch of Grey: The Talk Show for Grownups” and a principal in Talk Media, Inc., the parent company of TALKERS – a partner in both ventures with TALKERS founder Michael Harrison and radio executive Shelley McBreairty. Ms. Marks graduated from Oxford School and attended Connecticut College. She had four children. As a newly single mature woman, she went back to school and earned her college degree from the University of New Haven when three of her four children were adults. She found her passion as director of the Retired Senior Volunteer Program of New London. In that position, Ms. Marks was interviewed in the media about issues concerning senior citizens on WSUB, New London and was invited to start her own radio show, “Senior Focus with Carole Marks” in the mid-nineties. The idea of a radio show aimed at an older demographic was unique at the time, and upon joining forces with Michael Harrison as her partner and co-host, her show was syndicated nationally with a new name, “A Touch of Grey: The Talk Show for Grownups.” The show ran for two decades accruing thousands of listeners and establishing Ms. Marks as one of America’s leading experts on upper demographic issues as well as a champion in the battle against ageism.  She waged a relentless campaign on a number of media fronts to make, as she put it, “the lives of the 50-plus generation as meaningful, fulfilling and as productive as possible.” Her mission was to counter negative senior stereotypes and she spoke before civic groups, professional associations, and industry conventions all across the country as a supporter of the group she liked to call “seasoned citizens.” At its peak, “A Touch of Grey” was heard on more than 50 stations across America, including at different times, New York City’s WOR, WABC and WNYM.  Her guests included the biggest names in health care, politics, sports and the arts, including presidents of the United States.  She boldly tackled such problems as the rising cost of prescription drugs, the future of Social Security and Medicare, challenges facing the “sandwich generation” who must take care of young adult children on one side and elderly parents on the other, planning retirement during difficult economic times, the best ways to choose a nursing home, safe and effective ways to diet and exercise, understanding leading edge technology, and countless other subjects. Ms. Marks would often take her show on the road and broadcast live from such diverse places as the United States Senate Office Building, the jungles of Africa, the Taj Mahal, the North American Orient Express, or a glacier in Antarctica. She was proudest of being in the White House press room and on Air Force One with President Obama. She said, “I want people to know that just because you’ve put on a few years doesn’t mean you can’t go out and explore the world and life, and, most importantly, continue to learn and grow.” Travel became a second passion, as she went on worldwide trips to all seven continents and had a map in her kitchen showing all of the places she had visited, including Dharamshala, India where she met the Dalai Lama. In 2004, Ms. Marks found love again and was married for the second time, to J Irving Bird Scott. In 2005. She wrote the book Modern Aging: A Guide for Seasoned Citizens to Achieve Health, Happiness and Purpose (Talkers Books 2005). TALKERS founder Michael Harrison says, “Carole was one of the finest human beings I have had the privilege to know in my life.  Her role as my friend and business partner were invaluable in contributing to the longevity and success of our media enterprises.  She was a loving wife, mother and grandmother, as well as a consequential thought-leader, businesswoman, humanitarian and philanthropist who supported numerous public service organizations and non-profits.” Her business partner Shelley McBreairty adds, “Carole was more than a beloved colleague and source of guidance and inspiration. She treated me and my daughters as a mother and a grandmother. We all love her dearly.” A public celebration of life for Carole Marks Scott will be announced in the near future. In lieu of flowers, please consider a charitable donation to The Garde Arts Center, 325 State Street New London, CT 06320, or Lawrence and Memorial Hospital, 365 Montauk Avenue, New London, CT 06320.

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Vic or Perp?” looks back at this past week of 8/8 to 8/12. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Dr. Murray Sabrin, emeritus professor of finance, Ramapo College, NJ; Steve Weisman, professor of law, Bentley University, Boston/founder, Scamicide.com; Greta Van Susteren, talk show host, Newsmax TV; Martha Zoller, talk show host, WDUN, Gainesville, GA; and Holland Cooke, media consultant. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Round Four of July PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s July 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s July 2022 sweep covered June 23 – July 20. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM is steady with an 8.0 share (weekly, 6+ AQH share) that keeps it locked in the #3 rank, while Curtis Media Group’s crosstown news/talk WPTF is up one-tenth for a 1.8 share good for the #15 rank. Although it sheds 1.5 shares, Emmis’ news/talk WIBC-FM, Indianapolis remains ranked #2 after posting a 7.9 share. The news/talk battle in Milwaukee flips as iHeartMedia’s WISN leaps into the #1 rank after adding nine-tenths for a 9.9 share finish, while Good Karma Brands’ WTMJ drops 1.8 shares, finishes with a 9.6 share and falls to #2. Cumulus Media’s news/talk WWTN-FM, Nashville dips seven-tenths for a 6.2 share finish that drags it from #4 to #6, while iHeartMedia’s crosstown news/talk WLAC rises eight-tenths to a 2.5 share good for the #13 rank. In West Palm Beach, Hubbard Broadcasting’s news/talk WFTL spikes by 2.4 shares for a 3.4 share finish that moves it from #13 to #7, while iHeartMedia’s talk WZZR dips three-tenths to a 2.1 share good for the #10 rank and sister news/talk WJNO rises three-tenths to a 1.7 share and the #11 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

RTDNA Announces 2022 National Edward R. Murrow Award Winners. The Radio Television Digital News Association announces the national winners of the 2022 Edward R. Murrow Awards in recognition of outstanding work in digital, radio and television journalism in technical and editorial categories. RTDNA president and CEO Dan Shelley says, “The Edward R. Murrow Awards are among the most prestigious in journalism. More than 750 Regional Murrow winners advanced to the national competition, and over the past few months, an expert panel of journalists has meticulously reviewed and deliberated over every entry. That’s why I’m confident in saying today’s winners represent the absolute best of the best. So, let me be the first to say congratulations to our newest National Edward R. Murrow Award winners.” RTDNA chair Allison McGinley adds, “Thank you to every journalist who played a role in the pieces that were submitted. Not everyone can be a Murrow Award winner, but all of you make a difference in your communities. Thank you for the work you do.” See all the winners here.

LATimes: No One Listens to Sports Talk Radio in L.A. Why the People in Charge Aren’t Worried. Los Angeles Times writer Bill Shaikin looks at the question of why Los Angeles – of all the major markets – has the lowest listenership to sports talk radio, according to Nielsen Audio ratings. In the piece, Shaikin talks to WBZ-FM, Boston “98.5 The Sports Hub” afternoon drive hosts Mike Felger and Tony Massarotti – and others – about why East Coast cities like Boston and Philadelphia have huge sports talk listener audiences while Los Angeles pales in comparison. Read his story here.

TALKERS News Notes. The new permanent host of FOX News Channel’s “FOX News Sunday” program is Shannon Bream. FOX News Media CEO Suzanne Scott says Bream – the first woman to host the 26-year-old program – will start on September 11. She will continue as the network’s chief legal correspondent. Scott says, “Shannon is an outstanding journalist, reporter and anchor who has cultivated a strong and enduring relationship with the FOX News Media audience.”…..The National Sports Network is partnering with in USA Radio Network to offer a slate of NCAAfootball games for radio stations. Beginning the schedule this season is the September 3 game Alabama vs Utah State. Other September games include Tennessee at Pitt and Oklahoma at Nebraska. See the whole schedule here…..iHeartMedia Nashville is presenting the 20th annual Wine on the River event on September 10. This year, the funds raised will go to The DISTRICT’s initiative 2ndavestrong, which helps restore the vitally important historic district of 2nd Avenue. The initiative was created in response to the damage resulting from the Christmas Day bombing in Nashville in 2020. News/talk WLAC and its sister stations are promoting the event…..WBUR, Boston unveils its fall season for CitySpace at The Lavine Broadcast Center, “a state-of-the-art live event venue for cutting-edge conversations, adventurous art and innovative ideas. Bringing WBUR’s journalism alive on stage, CitySpace conversations feature some of the nation’s leading thinkers on timely topics such as the changing media landscape, the state of national politics, climate change and the challenges of American motherhood.”

FBI Raid/Trump Legal Issues Top News/Talk Story for Week of August 8-12. The FBI raid on former President Donald Trump’s residence at Mar-a-Lago as well as his legal battle with the State of New York combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was partisan politics and the week’s primary elections, followed by urban crime, gun control, and policing issues at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Advice

Monday Memo: Review Airchecks… Later.

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The radio coaching concept seems quaint now:

  • The single-station PD (remember them?) met with local talent (remember them?) at regular intervals to review a recent show. As a young DJ, I was fortunate enough to work for two PDs who sat me down weekly.
  • Most important thing I learned? Each bit has a beginning, middle, and end.

Back to the future:

  • Whole-cluster “Brand Managers” have replaced PDs, mostly managing feeds from syndicated and/or voice-tracked talent.
  • For remaining station-based talent, routine critique is unlikely. That manager is just TOO busy, and might lack the chops.
  • The product suffers, from content of questionable interest, and unkempt execution that tests listeners’ patience.

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Advice

Monday Memo: Talk Radio 101 – LISTEN

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Talk radio isn’t just different than music radio. It’s better. Talk radio is never on in the background. And streaming has music radio on its heels, because The Sentence Never Spoken is “Alexa, please play six commercials.”

Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us. So joining the conversation there is now table stakes. But defending the towers remains Job One.

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