Industry News

LeGeyt Issues Strong First Amendment Defense

National Association of Broadcasters president and CEO Curtis LeGeyt issued a statement on Saturday (9/21) addressing the First Amendment in light of the Jimmy Kimmel suspension controversy. He stated, in part, “Let me first state affirmatively that broadcasters must be able to make decisions about the content onimg our airwaves free from government influence. The First Amendment affords our stations – and all Americans – this fundamental right, and the mere perception that broadcasters acted because of undue pressure is a problem for our credibility and the trust we have built with our audiences.

“Unfortunately, government pressure on media to cover events in a particular way is not new and it has come from both political parties. During the Obama administration, journalists decried the use of the Espionage Act to investigate reporters and demand their confidential sources. Under the Biden administration, reporters faced growing barriers to access, and local affiliate stations were targeted based on the actions of cable news networks. Today, we continue to see veiled threats suggesting broadcasters should be penalized for airing content that is contrary to a particular point of view.

“These attempts were wrong then, and they are wrong now.

“The First Amendment makes clear that broadcasters – not the government – bear the responsibility for editorial decisions. Local radio and television stations take this obligation seriously, working every day to reflect the unique and diverse needs of our communities, especially on sensitive issues. This is what makes local stations the most trusted sources of information. Ultimately, broadcasters are accountable to the viewers and listeners we serve.” See his full comments here.

Industry Views

Monday Memo: Boo!

By Holland Cooke
Consultant

imgDon’t let Halloween sneak-up on you. The only holiday Americans spend more for is Christmas. So – to seem more in-touch than your robotic and/or non-local audio competitors – plan something spook-tacular.

DJs will play all the occasion-pertinent songs, good bumpers if you’re a talker. For you, the living, this mash was meant too.

— Do an event? A “safe space” parents can bring costumed kiddos? Maybe to benefit a local charity?

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— Or a grown-ups-only party? 😉Sell a sponsorship. Try a big-box liquor store; or if your bash is at a bar, they might line-up a booze brand from the distributor.
— Costume suggestions? In years past, this has been a productive call-in topic. With family budgets tight now, those pop-up costume stores are less-affordable to some; and many funsters are imagination-challenged. Back when we “went to the movies,” Harry Potter-level characters were more obvious.
— Sell Halloween Safety Tips, PSA-sounding commercials. It’s a low-price way to give new advertisers a taste, and another way for existing advertisers to show-up.

Copy points:

1. Make sure costume masks don’t block your kids’ vision.
2. Go out early, stay in groups.
3. Warn young boys & ghouls not to run into the street from between parked cars.
4. Stick with well-lit streets in your neighborhood.
5. Give young trick-or-treaters flashlights.
6. Stay on sidewalks or walk facing traffic.
7. Tell children not to eat anything before getting home, so you can inspect goodies.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Megyn Kelly Calls Out FOX Over Charlie Kirk

The murder of Charlie Kirk has spawned a lot of storylines, not the least of which are the issues of freedom of speech and political violence. But it is also seeing conservative media figures fight among themselves. Onimg her SiriusXM podcast, former FOX News Channel star Megyn Kelly criticized FOX for, as she calls it, talking like he was theirs. “It’s really bothering me how FOX News is talking about Charlie, like he was theirs — he wasn’t. It’s a lie. Just stop.” Kelly accuses FOX of making Kirk persona non grata after the company fired Tucker Carlson because Kirk was supportive of Carlson. The story from Newsmax adds that “Kirk appeared to be completely absent from FOX News in 2023 after Carlson’s firing and early 2024 – though Kelly claimed the network would give him brief appearances to cover for their effective ban.” The Newsmax piece goes on to quote Kirk on the matter. “Since Tucker’s departure, I haven’t been on. And so we had to do an event without FOX. And that was a great thing, man, because sometimes desperation is the mother of innovation, right?” Read the Newsmax story here.

Industry News Sarugami

Kirk Slaying Pushes First Amendment into Spotlight in Talk Media Industry

The aftermath of the killing of Charlie Kirk last week has made the First Amendment an issue being discussed not only by the public but also one hitting home for talk media practitioners. Wednesday’s suspension of the “Jimmy Kimmel Live!” program by ABC/Disney after television giants Sinclair Broadcast Group and Nexstar Media Group complained about Kimmel’s comments on Kirk’s death and said they would stop carrying the show dominated the news cycle. While FCC Chairman Brendan Carr stated at the POLITICO AI & Tech Summit that the FCC should not be investigating social media posts celebrating Kirk’s slaying, saying, “I think you can draw a pretty clear line, and the Supreme Court has done this for decades, that our First Amendment, our free speech tradition, protects almost all speech,” his statement comes not long after Attorney General Pam Bondi suggested her office should be investigating hate speech, infuriating many conservatives who outright reject the concept of hate speech. ABC/Disney’s decision to air or not air the Kimmel program is not an infringement of Kimmel’s First Amendment rights but both Sinclair and Nexstar have mergers or acquisitions before federal bodies – including the FCC – and some critics of the Kimmel suspension note that the Trump administration will consider Kimmel’s ouster a “friendly” move. It is also worth noting that FCC Chairman Carr appeared on the Benny Johnson podcast and called Kimmel’s statements “some of the sickest conduct possible” and added, “This is a very, very serious issue right now for Disney… We can do this the easy way or the hard way.” Finally, there are those who are pointing out that Charlie Kirk was an adamant supporter of the First Amendment who would disagree with the calls to suppress free speech – even callous speech mocking his own death.

Industry News Sarugami

AM/FM Audiences Trending Up

This week’s Cumulus Media | Westwood One Audio Active Group blog reports on data from Nielsen’s national audience service called “Nielsen Nationwide,” in which it released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States. Nielsen Nationwide aggregates listening from all counties including all Portable People Meter markets and all diary markets and the Spring study concludesimg that listening has grown across all demographics and time periods versus the Fall 2024 Nationwide report. Some key takeaways are: 1) Among persons 25-54, total U.S. AM/FM radio AQH has grown +6%, powered by a +19% increase in the Portable People Meter markets; 2) Weekends and nights have the greatest growth compared to Fall 2024; 3) Versus Fall 2024, Spring 2025 total U.S. audience growth is greater among men versus women and has increased in older demographics; and 4) Total U.S. Spring 2025 audience growth is up significantly among college graduates and upscale $75K+ income Americans. The blog post notes that the PPM audience growth is due to Nielsen’s three-minute qualifier modernization, which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen began crediting tuning occasions that are three minutes or greater. See the full blog post here.

Industry Views

Monday Memo: Stakeholder Whispering

By Holland Cooke
Consultant

imgRadio programmers and sales managers know the drill: The GM drops an idea, a client makes a request, or a listener offers feedback – and the reflex is to jump straight into execution. But what if the real opportunity lies not in what’s asked for, but in what’s actually needed?

That’s the premise of Bill Shander’s new book, Stakeholder Whispering: Uncover What People Need Before Doing What They Ask (Wiley, 2025). Though written for a broad business audience, its lessons resonate in broadcasting, where competing priorities and fast-moving decisions are the norm.

Shander reckons that traditional “stakeholder management” sounds paternal – corralling people to fit our plans. Instead, “stakeholder engagement,” gives them a seat at the table. This “whispering” is a deeper, two-way collaboration where probing questions and active listening uncover hidden needs and surface better solutions.

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For broadcasters, this can be transformative. Consider sales. If an advertiser wants “a morning drive schedule,” a reflexive seller builds a package and fires back a rate card. But a whisperer pauses and asks: Why morning drive? Who exactly are you trying to reach? What outcome would make this buy successful for you? The conversation shifts from spots and cost to outcomes and value.

Programming is no different. Listeners may say they “want more music” or “less negativity” from talk radio. Whispering means listening past the literal request to the sentiment beneath. Is it about mood, pace, or trust? The host or PD who engages at that level isn’t surrendering control – they’re co-creating an experience listeners feel invested in.

The book also emphasizes “loss aversion” – the tendency to resist change for fear of losing control. Whispering reduces defensiveness by letting stakeholders feel ownership of solutions. In a station environment, that might mean involving talent in shaping format tweaks, or framing sales proposals as shared discoveries rather than dictates.

Stakeholder whispering is a reminder to slow down, listen more deeply, and help others articulate what they really need. For radio, it may be the difference between just checking a box and creating lasting value on both sides of the mic.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

RTDNA: Attacks on Newsrooms Up in 2024

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Data from the latest Safety Report from the RTDNA and Syracuse University’s Newhouse School of Communications, indicates attacks on TV and radio newsrooms increased from 2023 to 2024. The RTDNA says, “The percentage of TV newsrooms experiencing attacks on employees increased four and a half points, but that’s a 50% increase over last year. And those attacks have spread, with markets 1 through 25, 26 through 50, and 51 through 100 all reporting over 15% experiencing attacks. Not surprisingly, the level of attacks at radio stations and on radio news people is much lower. Only 2.7% of radio news directors and general managers reported attacks on newsroom employees. That’s up from a year ago, but only by 0.5. Like last year, market size wasn’t an indicator of safety, but also like last year, major market news directors and general managers reported the most attacks (10.2%), and over five times as many non-commercial reported attacks as commercial newsrooms. There continue to be more attacks in the Northeast than elsewhere.” See more about the report here.

Industry News

Bruce DuMont Dies at 81

imgBruce DuMont, the Illinois broadcaster and founder of the Museum of Broadcast Communications, has died at age 81. CBS News reports he passed away on Wednesday (9/10). DuMont worked in both television and radio during as career, including as the original producer of the WGN radio show “Extension 720” beginning in 1968. Later he created the political radio program Beyond the Beltway that was syndicated across the country for years. DuMont set about his goal developing the Museum of Broadcast Communications in 1982 and saw his dream realized when the museum opened in 1987 in Chicago. See the CBS News story here.

Industry News

Radio Hall of Fame Announces “Legends” Inductees

imgThe Museum of Broadcast Communications announces the selection of eight new Legends inductees into the Radio Hall of Fame for 2025, recognizing radio broadcasters who have passed away. This year’s inductees include longtime WLS-AM, Chicago morning drive cohost Don Wade and nationally syndicated host Dale Sommers “The Truckin’ Bozo.”  Radio Hall of Fame co-chair Kraig Kitchin comments, “Each of these individuals contributed to the growth and vibrance of our radio industry and are worthy of induction. I’m thrilled to see recognition for their talents and efforts and heartened that their family, friends and colleagues can witness this well-deserved honor.” See the full slate of inductees here.

Industry News

BFoA Holds Annual Celebrity Golf Tourney

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The Broadcasters Foundation of America held its 2025 Celebrity Golf Tournament earlier this week, raising much-needed funds that will go to helping anyone in broadcasting who has been impacted by critical illness or disaster and who qualifies for aid. BFoA says broadcasters from CBS/Paramount, Audacy, Gabelli Investments, Katz, Good Karma, NBC, Fox, Disney, and more rallied in support of the BFOA’s mission. The event was held at the Arcola Country Club in Paramus, New Jersey. For information about the Broadcasters Foundation, including how to make a donation or apply for aid, please visit www.broadcastersfoundation.org, or contact the BFOA at 212-373-8250, or info@thebfoa.org.

Industry News

Powerful Archival Interview with Charlie Kirk Posted

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A rare audio interview with fallen talk show host and conservative thought leader Charlie Kirk has been posted to the TALKERS Media YouTube Channel.  Hosted by Michael Harrison, the half hour conversation was conducted with the then 26-year-old communicator on October 10, 2020 – just days after he was named by the Salem Radio Network as part of its daily power-packed line up of syndicated hosts. The discussion – retrieved from the extensive TALKERS archives – covers Kirk’s life and philosophy all the way from childhood to his co-founding of Turning Point USA to emerging as a major American political influencer and close friend/ally of President Donald Trump.  To quote TALKERS VP/executive editor Kevin Casey, “This remarkable interview is a definitive collection of information pertaining to the life, ideas, and work of Charlie Kirk, presented in his own words. Not to be missed!” To listen to the interview in its entirety, please click here.

Industry News

Audio Tribute Memorializing 9/11 Available to TALKERS Subscribers

The 24th anniversary of the 9/11 terrorist attack on the World Trade Center in New York City takes place today. The day – in what has become a historic tradition – will be commemorated by a wide variety of solemn events across the nation.  TALKERS is once again making a special four-minute and eleven-second audio file titled, “Reflections on 9/11,” to its readers and subscribers for on-air, online, or personal use at no cost. Originally produced in 2023 as an audio podcast for Podjockey.com, the emotionally powerful and touching piece was written and delivered by longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.com) Claire Carter (a.k.a. C.C. Carter). It also features an original musical backdrop scored and performed by the renowned pop music ensemble Gunhill Road whose “songs with a message” are often played on talk radio. Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts.” To download “Reflections on 9/11” by C.C. Carter and Gunhill Road, please click here.

Industry News

Audio Tribute Memorializing 9/11 Available to TALKERS Subscribers

The 24th anniversary of the 9/11 terrorist attack on the World Trade Center in New York City takes place tomorrow. The day – in what has become a historic tradition – will be commemorated by a wide variety of solemn events across the nation.  TALKERS is once again making a special four-minute and eleven-second audio file titled, “Reflections on 9/11,” to its readers and subscribers for on-air, online, or personal use at no cost. Originally produced in 2023 as an audio podcast for Podjockey.com, the emotionally powerful and touching piece was written and delivered by longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.com) Claire Carter (a.k.a. C.C. Carter). It also features an original musical backdrop scored and performed by the renowned pop music ensemble Gunhill Road whose “songs with a message” are often played on talk radio. Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts.” To download “Reflections on 9/11” by C.C. Carter and Gunhill Road, please click here.

Industry News

WWO Offers Media Planning Guide

imgThe Cumulus Media | Westwood One Audio Active Group unveils an audio planning guide based on data from Edison Research and Nielsen data. Saying that there are incorrect assumptions among strategists and media planners about which audio media have the most listeners, chief insights officer Pierre Bouvard underscores that AM/FM radio is still the dominant ad-supported audio platform with a 66% share. Podcasting is second with a 20% share and this is true across all demographics. For those who are all-in on digital audio only, Bouvard says they are missing 70% of the potential audience as ad-supported Spotify, Pandora and podcasts reach only 30% of the U.S. in a typical day. Further, Bouvard says the data suggests an optimal allocation of audio ad spend: “The ideal allocation for a 25-54 audio plan is 62% AM/FM radio, 24% podcasts, 12% music streaming (Pandora, Spotify, Amazon Music, and YouTube Music), and 2% SiriusXM satellite radio.” See the complete blog post here.

Industry News

RTNA Opens Awards to All of California

imgThe Radio & Television News Association of Southern California (RTNA) is opening its awards program to television and radio stations outside of Southern California for the first time in 76 years. RTNA says its Golden Mike Award is the longest running broadcast news award in the United States. It says the new statewide radio categories includes Best “Live” Coverage of a News Story (Team effort on a breaking news story. Must be live, on-scene coverage and not taped or anchor coverage); Best News Reporting (Individual reporter’s enterprise on a single, one-time news story produced by the news department); Best Feature Reporting (Individual reporter’s effort on a single subject produced by the news department); and Best Radio Use of Sound (Capturing drama and emotion in – ambient or natural sound – coverage of news events in the field and/or technical and artistic excellence in production, mixing and editing). Find out more here.

Industry Views

Monday Memo: Water You Known For?

By Holland Cooke
Consultant

imgMy kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.

With replacement hardware inbound from – where else? – Amazon, we’re coping, filling pitchers in the first-floor loo. Yet, days later, we still reach for the broken kitchen faucet, force-of-habit.

WHAT IF someone pushes your station’s button, or goes to download your podcast, and nothing comes out?im

What are you known-for? What would be missed if you weren’t still doing it?

Explain that-you-do what-you-do-well, things listeners thirst for, especially things they can only get from you. And make every effort to deliver.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Brother Wease Out as iHeartMedia Flips WAIO-FM, Rochester to Rock

imgAfter 40 years on the air in the Rochester market, legendary radio personality Brother Wease is exiting iHeartMedia’s talk WAIO-FM where he’s been hosting the late morning show for the past two years (he’d been hosting the morning drive show there since November of 2008). According to the Democrat & Chronicle, Brother Wease told his audience that the company is flipping the talk station to rock and he, along with air personality Deanna King, are being let go. Brother Wease launched his on-air career on rock WCMF in 1984 in overnights and moved to morning drive in 1985. The show took off and became a highly successful one in the market for years. He left WCMF in late 2007 after contract talks with then-Entercom broke down and resurfaced on WAIO. Read the Democrat & Chronicle story here.

Industry News

Buck Sexton Sues Real Estate Investment Trust

imgAccording to a report in Barron’s, Premiere Networks talk host Buck Sexton filing a federal lawsuit against RAD Diversified REIT, alleging they defrauded him of more than $100,000. In the complaint, Sexton alleges that RAD founders Dutch Mendenhall and Amy Vaughn solicited cash from him for investment coaching for property deals, neither of which ever happened. The story notes that this suit comes just weeks after Florida’s attorney general announced a probe into RAD saying the firm “appears to be a Ponzi scheme.” Sexton’s attorney writes in the complaint, “Despite being an experienced real estate investor, Mr. Sexton was taken in by the documents and investment returns touted by Mendenhall and his representatives. The defendants’ grand promises of sweeping returns never materialized.” See the Barron’s story here.

Industry News

Stillman Moves to Podcasting After Exiting “The Game”

The Tennessean reports that Nashville sports media personality Jared Stillman is relaunching his Stillman & Co. program as a podcast on the 440 Sports on-demand audio network. Stillman recently exited WPRT-FM,img Nashville “102.5 The Game” after being unable to strike a deal to renew his show. The new program will air live weekdays at 2:00 pm and goes online as a podcast by 3:30 pm that day. He tells the paper, “I was fortunate enough to have what I feel is an incredibly loyal core audience and I plan to provide for them a daily show every day that isn’t behind a paywall and 440 Sports gives me that opportunity. With very limited commercial interruption, the podcast should be able to get most people in Nashville through their afternoon commute.” Read The Tennessean story here.

Industry News

Basilio Moves to WKGN, Knoxville

Sports talk host Tony Basilio is taking his radio program to MH2 Media’s WKGN-AM/W289CU, Knoxville.img He previously hosted his show on crosstown WJBE-AM. In making room for Basilio on WKGN, Bob Baskerville moved to afternoon drive to team up with Russell Smith in afternoons. Basilio says, “Bob has been really accommodating and gracious. They’ve got talented people on that station. I’m proud to be a part of it.” Read the Knox News story here.

Industry Views

Commercial Copy for Careworn Consumers

By Holland Cooke
Constulant

imgWhy I love going on sales calls with station reps: Meeting retailers, who have SUCH a feel for their customers’ (our listeners’) mindset. Following-up last week’s column exploring the societal angst we are living through, this week’s will recommend technique for scripting in what psychologists call the Age of Outrage Fatigue.

Emotional bandwidth is down. Skepticism is up. And the old tricks – hyperbole, urgency, shouty headlines – are backfiring. People aren’t just tuning-out content they disagree with; they’re tuning-out tone. They crave calm. Clarity. Credibility.

To cut-through:

— Clear beats clever. Instead of “Don’t sweat it – we’ve got your ducts in a row!” Try “Get your AC fixed today, and sleep comfortably tonight.”

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— Ditch the drama. Instead of: “Drowning in debt?” Try: “Make a fresh start.”

— Frame your offer as an upgrade, not a fix for failure. Instead of: “Will you EVER be able to retire?” Try: “Plan your next chapter, on your terms.”

— Empathize, don’t exaggerate. People trust what feels human. Empty hype gets filtered out fast. “There’s never been a better time to buy a car!” goes in-one-ear-and-out-the-other.

— Earn attention quickly. The first sentence matters more than ever. Make it a question that includes “you” and/or “your” which describes the consumer situation that your advertiser can cure. “Is your money doing what you want it to?”

— Use specifics, not superlatives. “Best ever!” means nothing. Numbers and proof points build confidence.

— If you’re scripting with AI, rewrite to weed-out clichés. Restaurant spots that tout “a relaxing atmosphere” are verbal Styrofoam.

— Respect their time. Use short sentences. Bullet points. Clear next steps. Happy outcomes.

Today’s most effective copywriting calms the reader. It offers clarity in a crowded, chaotic world.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

WABC Gala to Raise Funds for Charities

WABC, New York and Red Apple Media owners John and Margo Catsimatidis are hosting a star-studded gala in celebration of America’s 250th birthday on Friday, September 5 at Cipriani’s 42nd St. in New York City. The Catsimatidis say the gala will serve not only as a celebration of freedom but also as a reminder of the resilience, ideals, and shared spirit that continue to define the United States. Proceeds from the galaimg event will benefit The WABC Radio Foundation, The Tunnel To Towers Foundation, The Police Athletic League (PAL), and Shriners Children’s. The evening will feature performances of patriotic songs including WABC Saturday evening personality and singer Tony Orlando performing “Tie A Yellow Ribbon Round the Ole Oak Tree”; Lee Greenwood performing “God Bless the USA” and America’s tenor Christopher Maccio will sing the National Anthem. Additionally, WABC personality Joe Piscopo will perform Frank Sinatra classics and station host Vinnie Medugno will sing oldies. The gala event will be hosted by 77WABC legendary air personality Bruce “Cousin Brucie” Morrow. Distinguished guests will include United States and New York area politicians, business leaders, and community heroes. See more and purchase tickets here.