Monday Memo: Q+A SOP
By Holland Cooke
Consultant
As listener attention and advertising dollars continue to go-digital, stations now sell more than spots to monetize advertiser demand that will otherwise be satisfied by other vendors. With you or without you, local retailers need/want to be seen.
In a recent TALKERS column, I explained how stations I work with are adding YouTube interviews to the client’s marketing portfolio. And here’s how to prepare for the shoot:
Beforehand, silence phones and avoid other interruptions.
• Avoid creaky swivel chairs.
• Ask your subject to look at you, not the camera. That way it will look more like a conversation than an infomercial.
• Prep-prep-prep. Help yourself to my “Tips For Interviewers” (some of which might surprise you), a free download here: http://getonthenet.com/InterviewTips.pdf.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
already streamlined Emergency Grant Guidelines and Application Process to make it even easier and faster to get funds into the hands of broadcasters hit hardest by these storms. The situation is catastrophic for many of our colleagues and with insufficient or total lack of internet service, an individual or families cannot even submit an application.” Under the adjusted guidelines, broadcasters who have suffered catastrophic loss contact their market or general manager, who then fills out the Hurricanes Helene and Milton Group Submission Form for all of those within their station who are applying. 
This edition explores game-changing shifts in creativity, artificial intelligence, measurement, and audience activation—highlighting key trends crucial for navigating the evolving ad environment. KEY FINDINGS: According to research compiled in the guide, emotional messaging is gaining renewed importance in audio advertising, driving an 8.2% increase in consumer action with ads that evoke positive feelings. In the creator economy, “test and see” strategies are becoming obsolete, as authentic creator partnerships are now essential to media plans. In fact, 40% of advertisers are shifting from one-off campaigns to year-long collaborations with creators, recognizing the lasting value these partnerships offer.
The one-hour show is live weekdays from 6:00 -7:00 pm. WGCH covers Fairfield County, CT as well as neighboring Westchester County, NY. The station serves the community with extensive local news, sports and talk programming. Boyer tells TALKERS, “My show will be fast paced, very informative, full of joy and very uplifting, for my listeners.” Boyer hosts two other syndicated shows – “Cannabis Talk A-Z” and “Frankie Boyer Radio.” For more information contact 508-878-1782 or 
He will report directly to PodcastOne’s president Kit Gray and will leverage his industry expertise to expand internal sales and publishing synergies, increase talent revenues and the company’s prominence with both media buyers and content creators. 
WOR, New York morning co-host Michael Riedel returned to the airwaves yesterday morning (10/1) after a camping trip to North Carolina that turned into a rather harrowing experience due to Hurricane Helene. 
Riedel arrived in North Carolina last Tuesday and learned from his group’s guide that the forecast was rain for the entire duration of their trip. At that point, no one connected the rain with the hurricane, however. When their time on the mountain first began, Michael and his fellow hikers may have thought their near run-in with a bear was going to be the craziest part of their trip, but after two days of near-steady rain, Riedel’s group’s guide made the decision to end the hike and come down the mountain to seek safety. “The guide said if we don’t get down to the road…the river is going to flood and we will be trapped,” Riedel told his co-host Len Berman and morning news anchor Larry Mendte. “[But] all of the little streams and the creeks that we crossed on the way up…were now raging torrents of water, and we had to find places to cross. And when we crossed the streams, we all had to, like, hold on to each other to form a chain so that the water wouldn’t wash us away…and we had to do that three times.” Even though they were without electricity, internet, or phone service and had virtually no food and were down to just four bottles of water to share among 10 group members, Riedel and his group found a bed and breakfast in downtown Asheville that despite calls for evacuation was willing to take them in. “You know, I have to say I was very lucky,” Riedel reflected. “There was a woman who worked [there who] took water from the Creek behind the B&B and… made vegetable soup [using vegetables from their garden]…to feed us.” Ultimately, after three days of being stranded, Riedel was able to share a ride to the airport with another guest at the bed and breakfast and landed back at LaGuardia airport Monday evening (9/30). Talk about home sweet home. To hear more about Riedel’s adventure, 
Six members of the state’s broadcasting community were inducted including Betty-Jo Cugini of WERI/WRX Radio/WLNE-TV/WJAR-TV; Chris DiPaola of WBLQ-AM Radio (posthumously); Joe Hassett, color commentator Providence College Basketball; Dan Yorke of WPRO-AM Radio/WPRI-TV; Paul Zangari of WEAN-AM Radio/RI PBS/ WPRO-AM Radio; and Sean Daly, WLNE-TV/WPRI-TV. An emotional high-point of the ceremony took place when the late Chris DiPaola was inducted as the inaugural recipient of the Ron St. Pierre Radio Innovator Award – named after the late RI radio legend who passed away earlier this year. The award was accepted by DiPaola’s father and son. TALKERS publisher Michael Harrison attended the event, noting, “Last night’s beautiful gathering was a reminder that local radio and television are very much alive and well in Rhode Island. There were laughs, tears, pride, camaraderie, and an abundance of good vibes. It was inspirational!”
The podcast publishing arm of iHeartMedia and Radio Ambulante Studios (RAS), a pioneering Spanish-language podcast production company that tells the stories of Latin America and Latino communities around the world, announced a deal that will bring RAS and its full slate of shows to iHeart’s My Cultura Podcast Network. As part of the deal, Radio Ambulante Studios’ flagship, award-winning podcast “
Remote News Service (RNS), a boutique news network providing hyper local, and custom news and traffic remotely, has added four new affiliates. These include station clusters in Wisconsin in both Prairie du Chien and Viroqua, and in Michigan two more markets, Soo and Sault Ste. Marie. Gabe Buch, OM/PD at Robinson Media’s WQPC, Prairie du Chien tells TALKERS, “Remote News has a been a life saver! Very easy to work with and they went the extra step to make our news local. The transition to Remote News was very easy and the anchor we chose is easy to work with and sounds great.” Michael SanAngelo, OM for Sovereign Communications adds, “Our company is on the Canadian border, and we’ve struggled for years to find the right person to collect, write and deliver solid local and regional news on our seven-radio station group. In just two weeks with Remote News Service, our news content has been night and day better and exactly what we have always wanted.” RNS owner Lesley Lotto tells TALKERS, “I’m floored once again at the tremendous growth! 54% this year so far. But this is not about me, it’s our amazing team who continues to attract new clients due to their dedication and hard work. I’m beyond proud.” To learn more about RNS, 
Premiere Networks announces the addition of “
Ham is a prominent journalist, FOX News contributor, speaker, author, and co-host of the news podcast “
The duo will help listeners navigate the headlines that matter most to American families and understand how they affect them. Known for being funny and a bit irreverent, yet serious and thoughtful about important issues, Markowicz and Ham have one purpose in mind: to keep the audience informed without wearing them out.
What’s it like to be a self-made billionaire mogul with powerful ownership interests in the media, grocery, energy, real estate, political, and sports industries? TALKERS publisher Michael Harrison presents a candid one-on-one dialogue with Red Apple Group CEO and WABC, New York owner John Catsimatidis that covers all the above bases and then some. “Cats” discusses his ongoing plans for WABC Radio; the future of the AM radio dial; roots of the inflated cost of food and gasoline; his development of beach front condo properties in Coney Island, NY and St. Petersburg, FL; and what he describes as his “common sense” approach to today’s political environment. Catsimatidis’ life is the embodiment of the American Dream – a true rags-to-riches story of a Greek immigrant who came to New York City with his family at the age of six months and worked his way to success, starting in his parents’ humble grocery store, to become one of the most influential individuals in the nation. Harrison and Catsimatidis take the viewer on an amazing “fun” journey from the nostalgic sidewalks and baseball stadiums of old New York to the pinnacle of 21st century business, media, and technology. To view this exciting new entry on the TALKERSMEDIA YouTube channel, please 
The Radio Hall of Fame inducted its 2024 class of honorees last night (9/19) during a gala ceremony and dinner at the Omni Nashville. 2022 inductee, Lon Helton was emcee for the event, with Radio Hall of Fame co-chairmen, Kraig Kitchin (also one of this year’s inductees) and Dennis Green, welcoming attendees with opening remarks. Pictured above: 2024 inductee Lee Harris (r) director of integrated operations, NewsNation (and of 1010 WINS, New York fame) and Scott Herman (l) chairman, Broadcasters Foundation of America who inducted Harris. Herman and Harris worked together at 1010 WINS when the all-news operation was part of the CBS Radio fold and Herman served as the company’s COO. For more information about the Radio Hall of Fame and the eight 2024 Inductees, visit: 
The images accompanying the music will be a dynamic montage of individual radio talk hosts in the process of doing their shows. The group invites talk show hosts from around the country – local and syndicated – to contribute video clips of themselves in action on the mic. The clips need not be longer than one minute and show the face of the host on air in the studio (even if it is a home studio) and, if possible, show the station or program logo in the frame. Obviously, the group cannot guarantee inclusion in the final product, but every effort will be made to do so. Gunhill Road video producer (and TALKERS VP/associate publisher) Matthew B. Harrison states, “The members of Gunhill Road are so grateful for the attention and airplay they have received over the past five years from talk radio that they want to give something special back to the industry and its medium.” Interested hosts should send their video clips to 
Haley, who as a former GOP candidate has played an important role in the ongoing presidential race, will also offer her opinions on the campaigns of former President Donald Trump and Vice President Kamala Harris. Throughout the hour Haley will also have open dialogues with an array of guests and callers, featuring conversations about the challenges facing Americans of varying perspectives and backgrounds. Haley tells TALKERS, “The American people are smart. They’re sick of distractions in DC and noise from the mainstream media. They want to know what the issues are and how the solutions will impact them. I’m excited to partner with SiriusXM on a show that breaks down the policies and empowers them with the facts.” As part of the multi-platform agreement, video of the program will be available on the SiriusXM app, and the show can be found across major podcast platforms following its premiere on SiriusXM.