Pictured above are FOX News Channel and FOX News Radio talk personality Brian Kilmeade (left) with WRVA, Richmond afternoon drive talk host Jeff Katz (right) at the historic McLean’s Restaurant in downtown Richmond. Kilmeade – whose show recently joined the lineup at WRVA – was in town broadcasting live and Katz joined Kilmeade to offer insight on the issues of the day.
Anthony Fuscaldo is named SVP of sales for iHeartMedia’s Philadelphia station group that includes sports betting outlet WDAS-AM “FOX Sports The Gambler” and five music brands. Fulscado, who was
most recently serving as division sales manager for Carvertise, previously held SVP, GSM, and national sales director roles with the cluster. Philadelphia markets group president Jeff Moore says, “We are fortunate to welcome Anthony Fuscaldo back to iHeartMedia Philadelphia as senior vice president of sales. With his proven track record of driving revenue growth, attracting top talent and fostering strong client relationships, we are confident he will lead our sales team to new heights of success. Welcome home, Anthony!”
According to a piece in The Hollywood Reporter, Audacy is consolidating its podcast segment by doing away with the Cadence13 and 2400Sports brands for the production units and will rebrand them as
Audacy Podcasts. The story notes that there are no staff reductions as a result of this. The goal of the change is to “streamline the brands for advertisers and to put a further emphasis on the Audacy brand.” The story also says that “Pineapple Street Studios, which primarily works with third-party partners such as HBO, Netflix and Spotify, will retain its branding as it moves under the Audacy Podcasts umbrella.” See the Hollywood Reporter story here.
Salem Media Group, operating in selective divestiture mode, announces it is selling contemporary Christian KAIM-FM, Honolulu and WFFI-FM, Kingston Springs/WFFH-FM, Smyrna/WBOZ-FM, Woodbury in the Nashville market to Educational Media Foundation for $7 million. Salem notes that its
Nashville-based Today’s Christian Music network (TCM) is not affected by these transactions. Salem Media Group CEO David Santrella comments, “Salem remains steadfast in our commitment to paying down debt and reducing our overall leverage. The sale of these radio stations helps achieve those goals. At the same time, we are focused on the stations staying in mission format. We are happy to be working with our good friends at EMF to continue impacting lives through music. We are grateful for our staff at these stations that have worked tirelessly over the years. With this change, Mike Blakemore, Salem’s VP of CCM programming, will provide focus and leadership to programming TCM, which remains an important part of Salem’s content offerings.”
Hillsdale College radio station WRFH/Radio Free Hillsdale 101.7 FM is honored with the Michigan Association of Broadcasters’ “2024 College Audio Station of Year.” This award, along with the 12 individual awards bestowed upon Hillsdale students, were presented at the 2024 Michigan Student Broadcast Awards on Monday (3/18). WRFH/Radio Free Hillsdale general manager Scot Bertram comments, “I think the success of our students and station comes down to two things: effort and education. These students spend hours each week in the studio prepping, recording, and polishing their content. They understand audio content and journalism, but — more importantly — they spend countless hours studying literature, history, philosophy, the sciences, and mathematics. They have real knowledge and insight, and they know how to turn it into high-quality content.” Pictured above are Hillsdale students with their Station of the Year award.
STC Media, LLC’s “Sports Talk Chicago” adds new affiliate WROK-AM, Rockford, Illinois, bringing the Jon Zaghloul-hosted show’s roster to nine stations. Zaghloul says, “I couldn’t be more excited to bring ‘Sports Talk Chicago’ to Rockford. I want to thank Townsquare Media, and, specifically, Chuck Armstrong and Johnny Vincent, for helping to make this new partnership happen. We are thrilled to bring our patented blend of opinionated, unfiltered sports talk to such a great city. And we continue to thank our affiliates and supporters for helping us to expand across the region!”
Multimedia sports platform OutKick announces that it finished February 2024 with 24 million total multiplatform views – up 4% versus February 2023 – and delivered 22 million total multiplatform minutes and 20.2 million total digital multiplatform unique visitors, according to data from Comscore. Outkick SVP and managing editor Gary Schreier says, “OutKick continues its great start to 2024 with growth across the platform and remains the destination for all the news where sports and culture intersect.”
The Library of American Broadcasting Foundation will present its third annual Insight Award to Emmy Award-winning broadcaster, author, and philanthropist Soledad O’Brien during the NAB Show Welcome on April 15. The Insight Award recognizes an individual or organization for an outstanding artistic or journalistic work or body of work that enhances the public’s understanding of the role, operation, history or impact of media in our society. Previous recipients include LeVar Burton and “60 Minutes.”
Audacy announces that it is introducing dynamic AI and machine learning that “infuses contextual advertising solutions into its Ad Tech stack to help brands more precisely target podcast consumers.” The company says, “The solution unlocks Audacy’s ability to accurately transcribe podcast episodes and categorize millions of hours of content with contextual, targetable tags, including ‘business and finance,’ ‘entertainment,’ ‘sports,’ ‘travel’ etc., in accordance with Interactive Advertising Bureau (IAB) standards. With this capability, Audacy will dynamically insert ads into podcasts more precisely than ever.” Audacy chief revenue officer Brian Benedik adds, “The promise of Audacy’s cross-platform audio campaigns to deliver unprecedented reach coupled with powerful precision targeting becomes even more pronounced with the integration of contextual podcast advertising into our Ad Tech stack. Our clients are realizing better returns on their advertising investments and better outcomes for their business when they leverage our holistic audio strategies, which is why Audacy boasts one of the highest renewal rates in audio and digital media.”
BIA Advisory Services reveals its forecast for the political ad spend in the U.S. for the 2024 election cycle and it expects the total to be just over $11 billion – that’s $1.5 billion more than was spent in the 2020 elections. BIA states, “While local ad spending on digital is growing, traditional advertising is
forecast to account for 70.2% of political ad spend in 2024, down from 77.9% in 2020. As with past presidential elections, in 2024 over-the-air TV (TV OTA) will get the largest share of political ad dollars in local with an estimated $4.6 billion in forecast spending. Add in TV Digital, and the number rises to $4.9 billion. PC/Laptop will be the second highest at $1.3 billion, followed by Cable TV at $1.1 billion. Cable TV is the only media channel forecast to be down from 2020 in this category, by nearly $183 million. Coming in fourth is relative newcomer Connected TV/Over-the-top TV (CTV/OTT), which is forecast to grow to $1.0 billion in 2024 from only $74 million in 2020. Over-the-air radio remains steady with $536 million in 2024, up 16% from 2020.”
Audacy sports talk outlet WJZ-FM, Baltimore “105.7 The Fan” is celebrating 15 years as a sports talker with its “Fanniversary.” Through May 31, the station will launch special “FAN 15” content to honor the past 15 years by highlighting key interviews, contributors’ top moments, vignettes that capture the most
important sports moments and “105.7 The Fan” personalities’ favorite memories. Celebratory programming includes two live broadcasts of the “Big Bad Morning Show” hosted by Ed Norris, Rob Long and Jeremy Conn. The celebration begins tonight (3/21) with a 15th Anniversary Kick-Off Party at Ryleigh’s Oyster House. Audacy Baltimore SVP and market manager Tracy Brandys comments, “105.7 The Fan’s beloved personalities have consistently delivered high-quality sports coverage fueled by passion. We’re ready to replay 105.7 The Fan’s history on and off the air and recognize the programming, personalities and listeners that have helped serve up the best in sports talk to Baltimore.”
A new video documentary of radio maverick Phil Hendrie is currently streaming on Amazon Prime and
other platforms. Titled, Hendrie, and produced by Freestyle Digital Media and directed by Patrick Reynolds, the film features people like Hendrie’s one-time program director David Hall as well as comedians and Hollywood figures talking about the unique radio program Hendrie launched in 1990 in which he held kooky conversations with offbeat characters – all played by Hendrie himself – in real time. Hendrie tells KCAL-TV, “It was completely original… and it satirized something that I thought needed satirizing – talk radio.” See the trailer here.
The third of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM slips one-tenth to finish with a 6.9 share (6+, weekly AHQ share) but remains ranked #2 in the market, while iHeartMedia’s news/talk KEX-AM adds three-tenths for a 1.5 share finish good for the #21 rank. In San Antonio, iHeartMedia’s news/talk WOAI sheds three-tenths to finish with a 2.7 share and falls one spot to the #14 rank, while Alpha Media’s news/talk KTSA is steady at a 2.3 share but rises two spots to the #16 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises nine-tenths for a 6.4 share finish but remains ranked #2, while iHeartMedia’s KNRS-AM/FM dips four-tenths to a 3.1 share but stays put at the #13 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
Based on data from Edison Research’s Q4 2023 Share of Ear study, the podcast most listened to by women (13+) is audiochuck’s “Crime Junkie,” hosted by Ashley Flowers and Brit Prawat. Edison notes, “Podcasts with women hosts take five of the top 10 spots, including “Crime Junkie,” “The Daily”
with Michael Barbaro and Sabrina Tavernise (#4), “Call Her Daddy” with Alex Cooper (#5), “Morbid” with Alaina Urquhart and Ash Kelley (#7), and “My Favorite Murder” with Karen Kilgariff and Georgia Hardstark (#8). And Dateline NBC’s (#3) 20-year veteran Andrea Canning is part of the team of correspondents on the true crime pod.” However, women to listen to male-hosted shows as the study reveals “The Joe Rogan Experience” was #2 on the most recent chart. “New Heights with Jason and Travis Kelce” was #6 on the chart and was lifted to this “new height” by the obvious Taylor Swift connection.
The National Association of Broadcasters announces that Gabriela Sibori joins the organization as senior director of communications on the NAB Public Affairs team. Sibori, who most recently served as a
senior adviser at the U.S. Department of Health and Human Services, will serve as a spokesperson for the association and will help develop and execute messaging strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. NAB EVP, public affairs and chief of staff Michelle Lehman says, “Gaby is a seasoned policy communicator whose years of government service have equipped her with a profound understanding of effective and strategic communications. Broadcasters will benefit from Gaby’s deep expertise in shaping messaging on the most important issues facing our industry, and we are thrilled to have her on the team.”
Sports media personality Marc Ryan moves from Audacy’s Greenville-Spartanburg, South Carolina sports talker WYRD-AM/W249DL/W246CV “The Fan Upstate” where he hosted “Offsides with Marc
Ryan,” to the company’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” In Detroit, Ryan will serve as network pregame, postgame and weekday fill-in host, beginning April 1. Ryan comments, “I’ve carried around a post-it note for 14 years with three sports stations written on it, including ‘97.1 The Ticket.’ My longterm goal was to get a full-time job at one of them. I am so excited to join one of the best media teams in the country as I unlock this long-awaited achievement.”
The second of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is steady at a 4.5 share (6+, weekly AQH share) and remains ranked #7, while Hubbard Broadcasting’s all-news WTOP-FM, sheds seven-tenths for a 7.6 share but stays ranked #2 in the market. In Boston, iHeartMedia’s news/talk WRKO adds four-tenths to finish with a 3.2 share that lifts it to the #13 rank, while sister all-news WBZ-FM rises three-tenths for a 4.9 share but remains ranked #6. In Detroit, Cumulus Media’s news/talk WJR tacks on four-tenths to finish the survey with a 2.5 share and moves up to the #14 rank, while Audacy’s all-news WWJ loses three-tenths, wrapping the survey with a 5.3 share and falling one spot to the #9 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
WLS-AM, Chicago morning drive host Steve Cochran (left) interviewed former Chicago Cubs star Sammy Sosa (center) on March 15 as the controversial former ballplayer returned to the Windy City. Sosa left Chicago and the Cubs after the 2004 season and, in 2009, it was revealed that Sosa was among MLB players found to have tested positive for PEDs in 2003 in baseball’s steroids scandal. Last Friday, fans were treated to Sosa’s first interview with Chicago media in many years. WLS allowed local TV cameras into Cumulus Chicago studios to capture Sosa’s return to Chicago media. Also pictured here is Cochran’s co-host Andrea Darlas (right). See the interview here.
FOX News Digital finished February leading CNN.com with total digital multiplatform unique visitors for the first time ever, according to Comscore. FOX News Digital had 115.4 million (up 18% over last year)
unique visitors and CNN.com had 110.9 million (down 6% from last year). FOX News Digital has led CNN.com and NYTimes.com in multiplatform total views and multiplatform total minutes in recent years but CNN.com relinquishes the lead in multiplatform unique visitors (similar to radio’s cume) for the first time since Comscore has been reporting digital ratings.
The NAB launches the 2024 Election Toolkit – an online resource that provides local television and radio broadcasters with tips and resources to combat misinformation, drive get-out-the-vote efforts and cover local, state and federal elections. NAB president and CEO Curtis LeGeyt states, “Research suggests only about a third of Americans believe the upcoming 2024 election will be both honest and open, and nearly two-thirds believe that disinformation will influence the outcome. Broadcasters’ trusted local journalism combats the overwhelming tide of misinformation and disinformation online, making our role in providing accurate information this election season more important than ever.” Check it out here.
Former President Donald Trump sat down for a wide-ranging interview with WABC, New York’s Sid Rosenberg, on the “Sid and Friends in the Morning” program. Trump talked about his stance on abortion, the war in Gaza and his bid to win the White House this November.
Cumulus Media and MLB’s Los Angeles Dodgers agree to renew their partnership to air Dodgers games on KYVB, Oxnard-Ventura.
Cumulus Media’s Westwood One is the official network audio broadcast partner of the NCAA, and will once again be home to every game in the NCAA Division I Men’s Basketball Tournament. Westwood One will present each game through the National Championship on April 8.
By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
1. Financial solvency laws. Consolidation is not the problem; it actually saved the radio industry. The problem is the 1986 rule change that dropped financial solvency requirements for station ownership. Prior to 1986, stations could not be purchased with debt. A potential owner had to prove that they could meet the expenses of a station through the duration of its license. Once the financial efficacy rule was dropped and stations could be purchased with debt, the industry was financially decimated. Prediction: Financial solvency laws will be re-instated.
2. Ratings change. Ratings giant Nielsen will change its system of measurement of audio. The PPM was created over 20 years ago by a company that no longer exists. For a station to earn proper audience levels, Nielsen must measure all audio distribution platforms including radio sets, in car, cell phone streaming, computer streaming, satellite, public address systems and ear pods and whatever comes next. Now you choose one – over the air or the stream. This will change or more companies will follow the recent lead of Good Karma Brands radio which just cancelled Nielsen.
3. New leadership. Who’s in charge? Most radio companies are run by very sharp and very senior CEOs and Boards. The Boca effect — I don’t want trouble, just get me to my retirement and condo on Boca. The primary reason FM grew from 10% household usage in 1968 to 60% in 1981 was the “kids” were put in charge – and caused “trouble.” Allen Shaw at ABC FM, Walter Sabo at NBC FM (forgive me), Jerry Lyman at RKO FM and the sons and daughters of the owners of thriving AMs paired with orphaned FMs (think Beau Woods at WEBN, Cincinnati and Bart McClendon in Dallas) were given free range to create and implement brand new formats. While the AM management played golf, those 20-somethings aired daring, new, shocking, amazing radio that drew listeners to FM. No, not stereo or low commercials, it was the FM package of subversiveness. For radio to level up and serve the joy of an audience born with iPhones in their cribs, it will be led by today’s 20-somethings without suffering interference by bosses sharing really interesting stories about their time at CBGBs. The essential leadership will come from younger programmers and executives who have only known a world with online video stars, a thousand cable channels, and on-demand video and audio entertainment.
4. New sales paradigm. Digital entertainment companies – audio and video – are fueled by stupid money. Venture capitalists launch new businesses with the goal of claiming a stake and then selling the business for their ROI. VCs have no interest in operating profit. Really. That means start-up media companies pay much more for sales executives than radio companies. Start-ups are shinier goals than radio stations to a media advertising seller. There will be a revolution in the way salespeople are identified, recruited, managed, and paid or the decline in radio revenue will accelerate.
5. Renovated voice tracking. Voice tracking is not horrible, it’s an opportunity that has not been realized. Today voice tracking is a poor imitation of being live – without benefits. No time, temp, urgent news. Here’s the miss: Every station has a stunning, amazing production library. Don’t have one? Swipe from YouTube. Rather than pretending to be live, admit to being recorded. Use that production freedom to produce. Tap the production library to create a running drama, comedy, mood, listening environment. Make the show between the songs to be as compelling as Taylor Swift. That’s the future of music radio.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com www.waltersterlingshow.com
Starting next Monday (3/25), “WIRE 2 WIRE,” starring Greg “Diesel” Abee (left)and Cole Bryson (right), fills the afternoon drive daypart on Audacy sports talk outlet WYRD-AM/W249DL/W246CV,
Greenville-Spartanburg, South Carolina “The Fan Upstate.” The program takes over for “Offsides with Marc Ryan,” as Ryan moves to the company’s WXYT-FM, Detroit “97.1 The Ticket.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “‘WIRE 2 WIRE’ allows us to elevate Diesel, who has worked alongside Marc for years, and Cole, who has done a great job with every sports assignment we’ve given him. ‘WIRE 2 WIRE’ will be a live, local sports show with knowledgeable, well-known local talent, and I know sports fans will love it.”
The first of four rounds of ratings data from Nielsen Audio’s February PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The February survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC adds three-tenths to finish the survey with a 3.8 share (6+, weekly AQH share) but remains ranked #11, while iHeartMedia’s news/talk WOR loses one-tenth for a 1.6 share finish and falls to the #20 rank. In Chicago, Nexstar Media Group’s news/talk WGN tacks on four-tenths to finish with a 3.5 share that lifts it to the #8 rank, while Cumulus Media’s news/talk WLS-AM adds two-tenths for a 2.0 share finish and remains ranked #18. Audacy’s crosstown all-news WBBM-AM/WCFS-FM fell eight-tenths to a 5.4 share but only regressed one spot to the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
Beasley Media Group announces its new morning drive show at sports talk WPEN-FM, Philadelphia
“97.5 The Fanatic” as Andrew Salciunas moves from middays to partner with incumbent morning host John Kincade for the “Kincade and Salciunas” 
program, effective today (3/18). Kincade has been serving as the morning host since January 2021. Salciunas, has spent the past 10 years working his way up the ladder at the station, most recently hosting the 10:00 am to 2:00 pm show since Anthony Gargano left that role after a now-settled contract dispute with the company. In a statement, station PD Scott Masteller says, “I am truly excited to pair John and Andrew for a new sports show that will reflect the energy and passion of the Philadelphia sports fan.”
In covering the above story for the Philadelphia Inquirer, writer Rob Tornoe reveals that as the result of Andrew Salciunas moving from middays to mornings, Beasley moves former Philadelphia Daily News
writer Bob Cooney to middays. The question Tornoe asks is what about Mike Missanelli? “Rumors have been swirling in sports radio circles the past few days about the return of Missanelli, once the station’s biggest star, whose sudden exit from his afternoon show in 2022 after 15 years shocked listeners.” Tornoe says that Missanelli has been in contact with management but there’s nothing to report and Missanelli isn’t talking. PD Scott Masteller tells the paper, “Mike’s name has come up. He’s a great talent, and we’ll just have to wait and see what happens. A lot of people are interested in the radio station right now. So, I’ll leave it at that.” The current PM drive show is “The Best Show Ever?” hosted by Tyrone Johnson, Ricky Bottalico and Jenn Scordo. Read the Inquirer story here.
By Steve Lapa
Lapcom Communications Corp
President
March is half over, and the Madness is just beginning.
Can you feel the social media buzz driven by countless fans from Florida and Iowa to California as they brag and bet on their favorite teams?
Advertising as well is turning to the tournament page and taking on the creative themes that talk to the millions of fans who will fill out their brackets in that new age science called “bracketology.” Is that basketball novice who wins the office money pool because the uniforms were just the right color still in the office? Or how about grandma beating a few experts because she really has been a fan for over 60 years. So much for the science behind “bracketology.”
Industry surveys project nearly $2.7 billion will be wagered during the madness as the dollars flow through legal venues. This year may be a little different as fans in Iowa play a unique role. More on that in a minute.
As a forever basketball fan and a fan of great marketing, March Madness is that rare intersection of high-level athletic performance and competitive marketing execution on full display in front of millions almost every day for nearly three weeks. The summer Olympics in Paris scheduled July 26-Aug 11, come close, but the Olympic games play to a multi-sport, truly global crowd. There is nothing else in sports and marketing that compares to the prolonged, daily intensity surrounding the “Big Dance,” and this year it is truly a dance.
Fans are in for a next-level experience as Iowa’s amazing Caitlin Clark puts Women’s March Madness on the sports map once and for all. This year the social media buzz will have the additional fandom buying every ticket in sight as Caitlin’s Iowa Hawkeyes sold out arenas around the country.
So, what does all this March Madness fandemonium have to do with what we do in sales and marketing? Let’s learn.
1. Watch for marketers who get the emotional connection with the core fans. This year’s messaging will broaden beyond what you might expect.
2. As demographics change, so will creative.
3. Although your marketing may be limited to your local market, watch for new categories that can open your thinking.
Nearly 133 years have passed since Dr. James Naismith grabbed a round ball and a basket. His goal was to invent a simple game to keep a group of young men active during those maddening winter months in Springfield, Massachusetts. If he could only have imagined what he started.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
By Holland Cooke
Consultant
For spring break this year, Sarah and I revisited Sandals Grand Bahamian all-inclusive resort – NOT inexpensive, and very worth it. We’ve already booked same-week-next-year, and we think we know who we’ll see there then.
Among those we chatted-up at beach bars: Owner of a HVAC service company in Iowa. He arrived ahead of 16 employees and +ones (“the other 16 are back there keepin’ the heat on”). And get this: He said that, for some, it’s their first airplane travel. And they land in Nassau! WHAT a boss, eh?
Another business owner we met topped that! He had 38 inbound next-day for a long weekend. To qualify for this “President’s Club” trip, those 19 reps each moved a million dollars of product in 2023.
“Selling what?” I had to ask. “All the things nobody wants to buy,” he quipped. His company is a rack jobber, meaning it has agreements with retailers to display and sell products in-store. Think cigarette lighters and the thousand other items you see at gas stations and convenience stores.
Going right into Larry King mode, I learned about those sunglasses that retail for $19.99. He buys ‘em by the palette, 19 cents each. And when I asked “What was HOT 2 years ago, and is NOT now?” he replied, without hesitation, “masks.”
He caught my ear when he used the term “liberal” to describe regions. In talk radio, that’s a political term. But the way he used it reflects Michael Jordan’s famous quote, “Republicans buy sneakers, too.” Like politics, commerce is regionalized. And he spoke in practical terms: Phone charger cords sold in the northeast are predominantly iPhone-compatible. “Get much-south-of New York,” and Android cords are also popular.
Contributing to inflation: Pre-pandemic, the usual business model was that the store paid for what his company delivered. Some clients were big-enough to change that, to paying-upon-SALE, which bar codes enable. So, the rack jobber is on-the-hook for “inventory shrinkage” (shoplifting and pilferage). But the arm-wrestling continues… and at least 19 reps are winning.
Heading for our final-night-there dinner, we passed the President’s Club reception in a VIP area; and next morning at breakfast, we spotted President’s Club T-shirts. We expect to see more next year, because, as the boss winked, “those wives want to come back!” and they tend to be supportive of long workdays in the meantime. 😉
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.
TALKERS founder Michael Harrison appeared as a guest Wednesday on Frank Morano’s “The Other Side of Midnight” show (3/13) as part of his current “Scammers” interview tour promoting the new Gunhill Road “Damn Scammers (Get Off My Phone)” music video (www.scammersvideo.com). The conversation illuminated Harrison’s concerns about the rapid spread of scamming and fraud in the digital space but quickly expanded to a discussion about the pros and cons of AI and an existential look at the future of the radio platform itself.
Regarding the insidious growth of scams on the internet, Harrison said, “It is a major problem up there with terrorism, inflation, street crime, pandemics, uncontrolled immigration, and war… it’s corroding the quality of our lives, lowering the bar on integrity, and raising the level of disingenuousness that is becoming a ‘normal’ part of our culture.” Harrison attributes a major part of the problem to legislators being behind the curve on this, stating, “Historically, it takes time for legislation to catch up to changes in technology… now that technology is changing so rapidly it’s increasingly difficult for legislators to keep up with it. In many cases they don’t even have a clue as to how the internet operates.”
Regarding the issue of AI stealing jobs from broadcasters – particularly talent – going forward, Harrison was blunt: “Just like all technology, AI is a double-edged sword and can be dangerous. But in the case of art, people have always accused new technologies in art as somehow being fake and ‘cheating’ but history has consistently shown that today’s technology is tomorrow’s art. Regarding the loss of jobs for radio talent, it all depends on what you bring to the table. If you are a basic announcer, meaning you read most of your content from a script or apply a very limited range of verbiage such as time, temperature, news and the simple intros and outros of songs – watch out, you will likely lose your job. But if you’re a talk show host, analyst, interviewer, or commentator – all you have to do is work a little harder… you have to be even more original. AI can only draw upon and synthesize what’s already out there. You’ll have to stay ahead of the AI learning curve. All AI can actually do is realistically recreate monologues and dialogue that are in the category of worn-out talking points. If that’s what you are currently doing on the air, you’ll be replaced by AI and no one will notice.”
Regarding the future of radio and its ongoing viability in the digital era, Harrison said that it depends on whether those of us in the industry actively create radio’s relevant future or abandon it out of fear or simple lack of ideas. Harrison warned, “The use of ‘audio’ as a description of this medium is short-sighted. Radio is an esthetic… complex and organic. All radio is audio but not all audio is radio. Putting up a sign on radio calling it audio would be like owning a restaurant and calling it ‘food’ or a specific brand car dealership and calling it ‘transportation.’” Listen to the interview here
Reporting its operating results for the fourth quarter of 2023 and for the full year of 2023, Townsquare Media posts Q4 net revenue of $114.8 million, down 4.6% from the same period in 2022. For the quarter it reports a net loss of $1.9 million. Net revenue for the full year of 2023 was $454.2 million, a decrease of 1.9% from the full year of 2022. Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s fourth quarter results met or exceeded our previously issued guidance, and our full year results met the guidance that we issued at the start of 2023… Our Digital Advertising segment delivered net revenue and Adjusted Operating Income growth this year (each +7% year-over-year), offsetting
weakness in the national and network marketplace, and first-time hurdles in our Subscription Digital Marketing Solutions segment. In total, Digital now represents 51% of Townsquare’s 2023 net revenue and 55% of our 2023 Adjusted Operating Income, and maintained a 30% Adjusted Operating Income margin, consistent with 2022’s margin. The strong cash generation characteristics of our assets allowed us to produce $68 million of cash flow from operations in 2023, an increase of $18 million, or +35%, as compared to the prior year. We could not be more pleased to share that given our strong cash position, we were able to repurchase and retire approximately $27 million of our Unsecured Senior Notes at a discount during the year. In addition, we repurchased $17 million of our common stock, and paid a high-yielding dividend while also investing in our business. We also ended the year with a strong cash balance of $61 million and net leverage of 4.43x, retaining financial flexibility moving forward. Despite the lack of tailwinds at our back in 2023, I am very pleased with how the Townsquare team navigated the progressively challenging economic landscape. We outperformed competitors and gained market share due to our local focus and our digital platform. I believe that our performance over the past several years has demonstrated the efficacy of our Digital First Local Media strategy and validated our focus on local markets outside of the Top 50 U.S. cities, reinvigorating my confidence in our business model and our path moving forward.”
Noted attorney and respected talk media commentator Steve Weisman is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” A prolific author and lecturer who teaches White Collar Crime and Media Law at Bentley University in Boston, Weisman is one of the nation’s leading experts on scams, identity theft and cybersecurity. His widely read blog, Scamicide, provides daily updated information about the latest scams, identity theft schemes and cybersecurity developments. He recently testified before the U.S. Senate Special Committee on Aging about the dangerous proliferation of scams being targeted to America’s senior population. Harrison – a longtime outspoken foe of digital-era corruption – states, “Our podcast this week is aimed at shedding light on the dark corners and back alleyways of our modern society in which scammers, fraudsters and cyber criminals are flourishing… they steal our identities, our money and our peace of mind. Our loss of privacy and security is a loss of freedom and our legislators on both sides of the aisle remain basically clueless. In an era in which talk show hosts are rightfully obsessed with street crime, terrorism and immigration run amok, it is surprising there is not more attention being paid to this insidious social cancer born of advanced technology and civic decay.” Listen to the podcast in its entirety here.
Good Karma Brands began 2024 without subscribing to Nielsen Audio’s PPM ratings, according to GKB CEO Craig Karmazin, who told Newsday’s Neil Best, the company is not relying on a system that rates just one delivery stream for content. Best’s piece focuses on GKB’s “ESPN New York” (WEPN-FM
and WEPN-AM), but Karmazin said the move had nothing to do with his company not renewing its lease on WEPN-FM (which ends later this summer) but that it’s a company decision. TALKERS noticed that news/talk WTMJ, Milwaukee did not appear in Nielsen’s January PPM survey and reached out to GKB for an explanation, but the company did not reply to our request. Karmazin told Best, “It’s outdated to use one form of media to measure a show, especially one that doesn’t reflect the entire listening audience and viewing audience across all the different ways we distribute our media now.” See the Newsday piece here.
New York City radio personality Jim Kerr – host of the “Jim Kerr Rock and Roll Morning Show” on iHeartMedia’s Q104.3 – is celebrating 50 years on the air in the Big Apple. Kerr began hosting morning radio in New York City on March 18, 1974. The station is planning a week of special events to commemorate Kerr’s incredible achievement.
Triton Digital announces its partnership with ID5 to introduce rich audience data to Triton’s Audio Marketplace. Triton says this partnership will improve advertising targeting and addressability in the audio space while complying with privacy regulations globally. Triton chief product officer Benjamin Masse says, “ID5’s ID technology is transforming how the advertising world operates through the creation of listener profiles and its privacy-first approach. Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace. We are encouraged by the promising results we have witnessed so far and are excited to be partnering with ID5 to bring this technology to more advertisers.”
PodcastOne announces the extension of its partnership with A+E Networks for the exclusive sales and distribution rights to true crime podcasts “Cold Case Files” and “I Survived.” As part of the agreement, the two media companies will expand their relationship and introduce two new podcasts based on A&E’s long-running television programs, “American Justice” and “City Confidential.”
Pictured above is conservative media figure Todd Starnes (right) with U.S. Rep. David Kustoff (R-TN) and U.S. Rep. Andrew Clyde (R-GA) at a book launch event hosted by the Conservative Partnership Institute to honor Starnes and recognize the publishing of his eighth book, Twilight’s Last Gleaming (Simon & Schuster/Post Hill Press, 2024). The event was emceed by former Trump chief of staff Mark Meadows. Starnes’ talk radio show is syndicated nationally, and he is the owner of news/talk KWAM, Memphis. Starnes is also on the board of directors of the Tennessee Association of Broadcasters.
Talk host Lars Larson inks a four-year contract renewal with Alpha Media to continue his role as host of his 12:00 noon to 4:00 pm show on news/talk KXL-FM, Portland.
Zionist Organization of America is honoring Newsmax CEO Christopher Ruddy, with its Zionist Hero Award on Sunday (3/17) in Davie, Florida, at its “Heroes for Israel” gala. Also, Rep. Elise Stefanik, R-N.Y., will be honored with the ZOA’s Dr. Miriam and Sheldon G. Adelson Defender of Israel Award.
Compass Media Networks, in partnership with the Big Ten Conference, is broadcasting exclusive, national audio coverage of all rounds of the TIAA Big Ten Men’s Basketball Tournament live from the Target Center in Minneapolis. This marks Compass Media Networks’ 15th year of coverage. In addition to continuous coverage on SiriusXM’s College Sports Radio Channel, the Big Ten Radio Channel, and the Varsity app, broadcasts will be heard nationwide on over 125 terrestrial stations.
Auddia Inc announces a partnership with Sounds Profitable, a podcasting research and advocacy firm. Auddia CEO Michael Lawless states, “We’re delighted to kick off this partnership. While we were developing our latest AI and Natural Language Processing (NLP) technologies aimed at podcasting audio, it became clear that the opportunities to integrate this tech into other platforms outweighed the benefits of simply launching the feature in a beta trial within the faidr app. We are prioritizing this new integration initiative, and partners like Sounds Profitable are going to be key to its success.”