Industry News

TALKERS News Notes

AURN Exec Honored with NAN Award. The CEO of American Urban Radio Networks parent company A Wonder Media Company, Chesley Maddox-Dorsey, received the President’s Award for her role in amplifying Black voices in media at the National Action Network’s 2025 Triumph Awards on October 6. at Jazz at Lincoln Center’s Frederick P. Rose Hall.

iHM Recognizes Five Years of The Black Effect Podcast Network. iHeartMedia and Charlamagne Tha God are celebrating five years of The Black Effect Podcast Network – a podcast publisher dedicated to Black listeners. Charlamagne Tha God says, “Our mission has always been to build a dedicated platform where Black voices can thrive. We have accomplished that mission and more. The past five years have been extraordinary, and the future of the Black Effect excites us. We will keep inspiring, empowering and creating culture and opportunities for all.”

Saga to Present at Noble Capital Markets Conference. Saga Communications executives Christopher S. Forgy, president and CEO, and Samuel D. Bush, EVP, chief financial officer and treasurer, will presenting at today’s Noble Capital Markets’ Emerging Growth Virtual Equity Conference at 4:00 pm ET. The presentation will feature a fireside style Q&A session with Michael Kupinski, director of research and senior media & entertainment analyst at Noble Capital Markets.

Industry News

WJR, Detroit Promotes Osborne to Director Position

Cumulus Media’s news/talk WJR, Detroit promotes award-winning broadcast journalist Marie Osborne to the newly created position of director of community affairs & news. She previously served as senior news analyst. Cumulus regional VP and Detroit market manager Steveimg Finateri says, “Marie Osborne is one of Michigan’s most respected broadcasters. Her high standards for broadcasting integrity have earned her this important role with WJR, helping us to maintain our brand as Michigan’s most trusted media outlet serving listeners throughout the Great Lakes region.” Osborne comments, “Being able to help our listeners process all that is unfolding in this impactful moment in history is a privilege and being able to do it at WJR is an honor. The commitment to community and news here at WJR runs deep, it is at the heart of all we do and I’m looking forward to carrying on this vital tradition in my new role.”

Industry News

Charlie Kirk Show Soars in Podtrac’s September Ranker

The Top Podcasts ranker from Podtrac based on U.S. unique monthly audience for the month of September saw Salem Podcast Network’s “Charlie Kirk Show” rise 28 places to #6 in theimg aftermath of his slaying in Utah on September 10. The top three podcasts remain in order from the August ranker with NPR’s “NPR News Now” at #1, followed by The New York Times’ “The Daily” at #2 and NPR’s “Up First” at #3. Other talk radio related shows include FOX Audio Network’s “FOX News Hourly Update” rising one place to #4 and DailyWire’s “The Ben Shapiro Show” falling four places to #12. See the complete ranker here.

Industry News

AM/FM and Podcasts Honored for “Super Touchpoints” Effectiveness

The latest blog from Cumulus Media | Westwood One’s Audio Active Group reports on AM/FM and podcasts receiving the “Super Touchpoints” effectiveness honor from marketing effectiveness firm Effie. The blog post that at this year’s Cannes Advertising Festival, Effie examined 19 media and its study showed AM/FM radio and podcasts ranked fourth in achievingimg sales effect within six months. Podcasts and AM/FM radio also performed strongly in long-term brand building with impressive brand effects beyond six months. The story notes that the Effie Awards are based on growth factors such as incremental revenue, profit, market share, new customers, loyalty, and price sensitivity. Brands that win Effie Awards drive impressive revenue, profit, and brand effects. The stronger the Effie performance, the greater the ROI and business results. The key takeaway is that “some media do well with short-term impact but have a harder time creating future demand (contesting, promotions, search, digital display). Other media are adept at brand building and creating future demand but have difficulty with short-term sales effect (creators/influencers, TV, PR, online video/CTV, and print). AM/FM radio and podcasts are unique in their ability to drive both short-term sales as well as long-term brand effects.” See the full blog post here.

Industry News

Wayne Allyn Root Visits Trump at the White House

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Nationally syndicated talk media personality Wayne Allyn Root recently visited the White House and met with President Donald Trump. Root says, “I’ve had the honor of interviewing President Trump on my TV and radio shows 16 times. I’ve also opened for him at many Las Vegas rallies. And I’ve been honored to attend many White House events – including White House Christmas and Hanukkah parties and the Abraham Accords. But this was my first Oval Office visit. What an honor. God bless America. I know my dad – a blue collar Jewish butcher from Brownsville, Brooklyn – is watching down from heaven with pride!” Pictured above are (from l-r): Cindy Root, Wayne Allyn Root, and President Donald Trump.

Industry News

Rob Parker Press Box Dedicated at His Alma Mater

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FOX Sports Radio’s Rob Parker – co-host of “The Odd Couple with Rob Parker & Kelvin Washington,” MLB Network analyst, and founder/editor of MLBbro.com – was honored by his alma mater, Southern Connecticut State University at the school’s homecoming last Saturday (10/4) as the Jess Dow Field press box was officially dedicated in his honor. Parker, a 1986 grad, says, “I’m so grateful to Southern for laying the groundwork for my career. This is where it all began and where I learned to be a reporter. It’s an absolute honor to have my name on Southern’s press box. I hope this will inspire others to excel and do what most think can’t be done.”

Industry News

Sean Casey Goes Solo in Mornings at WCBM

WCBM, Baltimore morning drive personality Bruce Elliott is stepping away from the “Theimg Morning Drive with Casey & Elliott” after almost six years co-hosting the program with Sean Casey. WCBM announces that the program is being re-branded as “Casey & Company” and will feature newscaster Maggie Hunter, the “king of all traffic” Chuck Whitaker, sportscaster Gary Stein and executive producer Kristen Haegerich. Elliott originally joined the program as a part-time guest in 2015 before rising to co-host in 2019.

Industry News

Joel Clary Joins KSE Media Ventures

Media pro Joel Clary joins KSE Media Ventures in Denver as SVP and general manager for theimg company’s four stations that includes sports talk KKSE-AM/FM. Clary most recently served with Salem Media Group as regional multimedia sales manager and takes over for Dave Fleck who left the company to start up his own company. Clary comments, “I am incredibly excited to join an organization with such a passionate fan base and an unparalleled portfolio of teams and venues. I look forward to contributing to the continued success and growth of the KSE family.”

Industry Views

Monday Memo: Social Media Checklist for Radio

By Holland Cooke
Consultant

imgThese aren’t just bulletin boards. They’re extensions of your station, where listeners expect to be acknowledged and advertisers expect to see results.

Michelle Krasniak’s “Social Media Marketing All-in-One For Dummies,” 6th Edition (Wiley, 2025) really is “9 Books in One.” Haven’t got time for all 739 pages? I’ve boiled-it-down to five fundamentals that tee-up useful brainstorming.

Her core message: stop treating social media as a sideline. It is as important to your brand as what comes out of the transmitter. And it’s sponsorable.

Here are five fundamentals:

Pick your platforms wisely.You don’t need to be everywhere. As our superstar traffic reporter Bob Marbourg used to say when I managed WTOP: “Pick your lane and stay with it.” Figure out where your target listeners already spend time and go-deep there. For most stations that’s Facebook and Instagram, but TikTok and YouTube Shorts are big with younger demos.

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  • Treat it as programming. Every social post is content marketing. That means it needs the same creativity and discipline as an on-air break. Recycle strategically: a morning show prank becomes a 15-second Reel, a newscast becomes “WXXX News Now, Top Stories.”
  • Post consistently. Social media isn’t set-it-and-forget-it. Build an editorial calendar. Balance evergreen content (i.e., music trivia or host Q&As) with timely, trending posts. Post predictably.
  • Measure what matters. Stop obsessing over likes. Engagement — comments, shares, saves, direct messages — is where the action is. Track what kinds of posts spark conversation and what falls flat. Advertisers will also expect hard numbers, so get comfortable with analytics.
  • Bring advertisers along. Clients want more than a schedule of spots. They want campaigns that include social media integration — from sponsored live streams to Instagram Reels with product tie-ins. Package these with on-air buys and show ROI with real data.

Krasniak stresses that “content is everywhere” — the trick is connecting the dots. For stations, that means breaking down silos between the studio, the stream, and the screen. Social feeds aren’t bulletin boards. They’re extensions of the studio, where listeners expect to be acknowledged and advertisers expect to see results.

Bottom line: Social media done right isn’t an add-on; it’s table stakes. If your station isn’t treating it with the same rigor as on-air programming, you’re leaving audience and revenue on the table.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

FCC Chair Agrees to Testify Before Senate Commerce Committee

Federal Communications Commission Chairman Brendan Carr is agreeing to testify before the Senate Commerce Committee about the issues surrounding ABC/Disney’s suspension of Jimmy Kimmel form comments about the death of Charlie Kirk. The date for Carr’s testimony is not setimg but sources tell Reuters that it would likely be sometime after November. Senate Commerce Committee Chair Ted Cruz criticized Carr for comments he made on the Benny Johnson podcast about late night talk host Jimmy Kimmel’s joke that appeared to threaten ABC/Disney and promise FCC action against the company if it didn’t take action on its own. On his Premiere Networks distributed podcast, “The Verdict with Ted Cruz,” Cruz said of Carr’s comments, “I got to say that’s right out of ‘Goodfellas.’ That’s right out of a Mafioso coming into a bar going, ‘Nice bar you have here. It would be a shame if something happened to it.’” Carr recently said that’s not what he meant and stated, “We don’t want to see weaponization of government by any administration against any perspective – and that’s certainly not what we’re doing here.”

Industry News

Chris Michaels to Exit WFMD, Frederick

WFMD, Frederick, Maryland program director and morning drive host Chris Michaels announces via Facebook that he’s leaving the station. He posted, “After two and a half wonderful years as co-host of the ‘Morning News Express’ on Free Talk 930 WFMD and as programimg director, I have submitted my notice. I’m grateful to Connoisseur Media, a fantastic company that, at the time, owned WFMD, and to Frank Mitchell, who hired me and trained me, for the opportunity to be part of this legendary station, and to my close friend and mentor, Bob Miller. My passion for radio is strong, and I look forward to returning to the airwaves as soon as my time at WFMD comes to an end. I love the radio industry. Who knows where this journey will take me next, but I hope it will still be in this area. You will hear me on the air again one day, because my radio career is NOT over. I still have a month here, and I am looking forward to finishing my time here. Primarily working with the fantastic team that I get to work with every day.”

Industry News

TALKERS News Notes

SalemNOW Documentary Series Launches. Salem Media Group says that its SalemNOW conservative and Christian streaming service is now streaming “Prescription to Kill,” a true crime docuseries hosted by actor and filmmaker Kevin Sorbo. Salem says the series originated from director Andrew Thibault’s two-year legal battle with the Food and Drug Administration under the Freedom of Information Act that uncovered hundreds of previously withheld reports it says link prescription medications to acts of homicide, including multiple school shootings.

Audacy Hosts Phillies Party. Audacy’s sports talk WIP, Philadelphia – flagship of the MLB’s Phillies – is hosting the second annual Red October Rally today (10/3) from Stateside Live! in celebration of the Phillies’ National League Division Series appearance. WIP is hosting a live broadcast from the team’s postseason rally from 10:00 am to 6:00 pm.

iHeartMedia Presents Wine on the River Event. iHeartMedia Louisville is producing the sixth annual Wine on the River event on October 11 at The Belvedere in Downtown Louisville. The company’s Louisville stations – including news/talk WHAS – are promoting the event that will benefit the Boys & Girls Club of Kentuckiana.

Industry News

“Hello Future” Launches on iHeartPodcasts Network

Premiere Networks and veteran journalist and mtf.tv founder Kevin Cirilli partner for a new podcast titled, “Hello Future with Kevin Cirilli,” to be featured on the iHeartPodcasts platform. “Hello Future” is described as “a daily podcast where tomorrow’s biggest questions come alive.img With topics ranging from Mars and UFOs to flying cars and ‘civilization starter kits,’ each episode blends science, technology, and imagination with the real choices shaping our world.” For example, on this week’s program Cirilli welcomes Harvard astrophysicist Dr. Avi Loeb for a conversation about comet 3I/ATLAS, alien tech, and the future of space exploration. He also chats with Rich Cooper, vice president of strategic communication and outreach for Space Foundation, about America’s $1 trillion space economy and why investing in space isn’t just about exploration – it’s about building America’s economic future. Premiere Networks president Julie Talbott states, “We’re thrilled to welcome ‘Hello Future’ to the network. With years of experience as a journalist covering global affairs, technology and policy, Kevin has the unique ability to connect the dots between science and the future for listeners who crave bold ideas and fresh perspectives on what’s ahead.”

Industry News

“Family Matters” and “Next Role” Join Cumulus Podcast Network

Cumulus Media’s Westwood One today announces two additions to the Cumulus Podcast Network. The “Family Matters” podcast is hosted by CJ Pearson and “tackles the most pressing social, cultural, and political issues in America as told from a perspective rarely heard in podcasting: conservative, culturally aware, and authentically Black.” Pearson says, “Joining the Cumulus Podcast Network is a huge moment for ‘Family Matters.’ We’re bringingimg unapologetically conservative, culturally aware, and authentically Black voices to the forefront – voices that have been ignored for far too long. This show is about faith, family, freedom, and fearless truth-telling. I’m proud to be part of a network that values bold ideas and real conversations, and I can’t wait to shake things up.” Separately, Cumulus announces that “The Next Role with Vernon Davis” also joins the Cumulus Podcast Network. Former NFL star and Super Bowl champion turned actor and producer Vernon Davis’ podcast focuses on career transition and reinvention. Davis says, “The Next Role is more than a podcast – it’s a movement. I created this show to highlight the courage it takes to reinvent yourself, especially after a career in the spotlight. Partnering with the Cumulus Podcast Network gives me the platform to amplify these powerful stories and connect with listeners who are navigating their own transitions. I’m excited to bring these conversations to life and inspire others to embrace their next chapter.” 

Industry News

RTDNA: Improving Trust in News Among Younger Consumers

Trust in the news and journalism is an issue that all news platforms are struggling with during this ear of increasing mis- and disinformation. The Radio Television Digital News Association notes that this is especially true with younger news consumers. Working with research andimg solutions organization Magid, the RTDNA examines trust in journalism among younger news consumers in 2025. It published the findings earlier this summer. Now, news pros can watch a recording of the webinar that the two organizations conducted to walk journalists through the findings and help them understand how they can improve trust among the next generation of news consumers. Magid VP Pat Maday presents the webinar you can view here.

Industry News

Radio CEOs Applaud FCC’s Ownership Rules Review

The Federal Communications Commission is announcing a Notice of Proposed Rulemaking to begin its 2022 Quadrennial Review of the broadcast ownership rules. FCC Chairman Brendan Carr has indicated that he is interested in relaxing the current ownership rules for broadcastersimg and radio industry CEOs are pleased with the probability that they will be loosened. Cumulus Media president and CEO Mary G. Berner states, “We’re encouraged that Chairman Carr and the FCC are advancing the 2022 Quadrennial Review. Quickly modernizing the radio ownership rules is essential for listeners who rely on local radio every day. With updated imgrules, companies like ours can invest more locally, diversify our offerings, and compete effectively in today’s rapidly evolving audio landscape. We look forward to working with the Commission to make these updates.” Beasley Media Group CEO Caroline Beasley comments, “We would like to thank Chairman Carr for moving forward with the quadrennial review on this critical endeavor. This is a defining moment for our industry to ensure that local radio can continue to fulfill its essential public service mission for decades to come. We look forward to working with the Commission to implement common-sense reforms that will allow broadcasters to compete fairly and keep serving the local audiences who rely on us every day.”

Industry News

Valkoun Named VP of Sales for iHeartMedia Milwaukee

iHeartMedia names Colleen Valkoun vice president of sales for its Milwaukee station group thatimg includes news/talk WISN. Valkoun was most recently president and general manager for Milwaukee Radio Alliance, which recently divested itself of its radio properties in the market. Milwaukee market president Dan Lenz says, “Colleen is a proven leader with a track record of success in this market. Her expertise, energy and passion for Milwaukee and the business community make her the perfect fit for this role. We’re thrilled to have her back at iHeartMedia Milwaukee.”

Industry News

Texas Town Chamber Names KLVI Host “Man of the Year”

Beaumont, Texas talk radio host Al Caldwell is named the 2025 Man of the Year by The Greater Beaumont Chamber of Commerce. Caldwell is the morning drive host on iHeartMedia’s KLVI, Beaumont “News Talk 560.” iHeartMedia says that Caldwell has been a cornerstone ofimg Beaumont region for over five decades known for his authenticity, passion, and a deep love for Beaumont and its people. Caldwell is now 89 yet he continues to wake up at 4:00 am to entertain and inform his long standing and loyal fan base. Chamber president Amy Lavoi says, “Al Caldwell is more than just a radio personality – he’s the voice of our community. Through decades of broadcasting and public service, Al has uplifted this city with his humor, insight, and compassion. We are honored to recognize him as our 2025 Man of the Year.” Caldwell comments, “This community has given me so much over the years and being recognized by the Chamber as ‘Man of the Year’ is truly humbling. I love telling stories, sharing laughs, connecting with listeners, and waking up before the sun to be part of their day.”  The award will be presented at the Chamber’s Annual Meeting on October 7 at the Beaumont Civic Center.

Industry News

Urban One: Study Shows Importance of Black Cultural Influence

Urban One commissioned a study titled, “Influence to Impact: Black Culture’s Role in Brand Growth,” that the company says quantifies “just how deep that influence runs and demonstrates that brands failing to authentically engage with Black consumers risk missing out on exponential opportunities for growth in relevance, trust, and revenue.” Urban One EVP, head of brandedimg entertainment & integrated marketing Jeff Meza says, “Cultural ROI is the vehicle for us at Urban One to further our mission to help educate the industry and brand partners alike on the importance that intentions must be rooted in strategy, and this new economy requires development of total market plans that are inclusive and representative of authentic experiences.” Urban One VP, television and digital research Audrey Cochran adds, “I am incredibly proud of the work we’ve done to quantify the undeniable impact that Black consumers have on U.S. culture. This study not only demonstrates their impact and influence on broader consumer behavior but also underscores the value of authentically connecting with this segment – and the business risks of failing to do so.” See more about the study here.

Industry News

Audacy Debuts “UPSTATE RED” Trimulcast

Audacy launches “UPSTATE RED,” a new conservative outlet that is broadcasting on three signals in the Greenville, South Carolina market. They are WYRD-AM at 1330, WORD-AM at 950 and WYRD-HD2 at 98.9 FM. Audacy also broadcasts conservative talk in the market on its sister station WYRD-FM “News/Talk 98.9 WORD.” Audacy Greenville-Spartanburg SVP andimg market manager Steve Sinicropi says, “We are proud to launch UPSTATE RED and bring a new conservative voice to the Upstate region. ‘UPSTATE RED’ will be a premier destination for principled conversation, insightful news, and engaging talk with some of the biggest names in national talk radio, providing the most important news and information to the Upstate.” The programming lineup includes Premiere Networks’ Glenn Beck, Clay Travis & Buck Sexton, Sean Hannity, and Jesse Kelly, as well as Michael DelGiorno in mornings, Westwood One’s Rich Valdes in late nights and FOX News Radio’s Will Cain.

Industry Views

SABO SEZ: Learn the Habits of Power and Success

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAs a media consultant, my team has had the privilege of being engaged extensively by members of the C-Suite. Becoming a member of the C-Suite is a common goal. To get into any group, acceptance often depends on acting and appearing like established members. Here are some of the actions observed of business masters whom we consulted:

Arrive First

Let’s start with Walter Anderson, CEO PARADE magazine. PARADE was then owned by Newhouse and was the most-read publication in the English language with 30-million-plus readers. Walter Anderson was a rock star. For years he was an award-winning editor and proud of his publication. He was a gifted leader. Smart writers and graphic designers want to work for Anderson. He’s that guy! It was an honor to have lunch with him… always at the Four Seasons.

Lunch at 12:30 pm. I’d arrive at 12:25 pm – Anderson was well seated. Lunch at 12:30, I’d arrive at 12:15 pm and Anderson was well seated. I had to arrive at 11:30 am to “beat” him to the 12:30 pm table. When I finally arrived at 11:30, he was startled that I arrived first. Score! I shared this story with the manager of the Four Seasons, Julian Niccolini. Julian smiled and said, “The most powerful person always arrives first.”

Arriving first is control, preemptive and, yes, powerful. Arrive first in all actions. The first one in a room can rearrange the chairs and name plates. Arriving first for a meeting gives a person a moral upper hand!

Answer Emails Fast

Our clients have included a long list of CEOs, presidents, and CBOs. Who answers their emails first? The most powerful: Bob Pittman, CEO, iHeartMedia; Julie Talbott, president, Premiere Networks; Kelli Turner, CEO, Audacy; Bob McAllan, CEO, Press Broadcasting; Joe Clayton (deceased), CEO Sirius; Scott Greenstein, president, SiriusXM; Kraig Kitchin, CEO, Soundmind; Tim McCarthy, CEO, Broadcasters Foundation; Alan Shaw, CEO, Centennial Broadcasting; and Chris Oliviero, CBO, Audacy all answer their email super fast. (There are other contacts who answer fast, but this is the CEO/president list.) Most of the other CEOs and presidents who answer late or not at all are bankrupt.

Thank You First

Powerful people send thank you notes – fast. After an event, they send thank you to the host before going to bed. Powerful execs study when people in their industry get an award or promotion and then write notes of congratulations – and stamp it. No emails. Those real letters are saved – forever. Thank you, Cathy Black!

 Know Thy Numbers

Powerful executives are never vague about numbers. Vagueness invites suspicion and erodes confidence. BUT, the powerful are not driven by the numbers. The numbers are not front and center in conversations.

RKO chairman Tom O’Neil hired my company to consult all of their radio stations. Tom was charming, in charge, and larger than life. RKO owned Frontier Airlines. Over lunch, he casually mentioned the passenger load on Frontier that day. He knew those numbers and the ratings for WOR midday. Pass the bread.

Once a year, PARADE and all Newhouse pubs presented their business plans to the Newhouse brothers directly. Participating in that meeting, I saw that the Newhouses expected the CEOs to know their numbers. The CEOs of their pubs presented the numbers. No CFOs, no accountants, and no business managers were allowed in the business plan meetings. CEO direct to owner.

C-Suite members show up first, answer emails fast, know their numbers cold and send thank you notes.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

TALKERS News Notes

Hayslett Joins Black Effect Podcast Network. Actress, producer, and host Crystal Reneé Hayslett’s talk series, “Keep It Positive, Sweetie” joins Charlamagne Tha God‘s and iHeartMedia’s The Black Effect Podcast Network. She says, “Joining The Black Effect Podcast Network is a meaningful moment for me. KIPS is all about bringing comfort and empowerment to our culture, and I’m honored to welcome my community into this incredible family dedicated to amplifying the powerful conversations that take place on the KIPS couch.”

WUSF Launches Local Talk Show. Public radio outlet WUSF, Tampa debuts, “Florida Matters Live & Local,” a new show that the station says “connects listeners with Tampa Bay’s most influential leaders while opening the phone lines for callers to weigh in on the issues that matter most to them.” WUSF general manager JoAnn Urofsky says, “Our listeners don’t just consume news – they actively shape the conversations that matter. These are tremendously eventful times, and local voices are more crucial than ever, so we’re creating a space where residents can directly engage with the issues defining our community’s future.”

Industry News

Bold Gold to Acquire Silent Townsquare Stations

Bold Gold Media Group is adding to its Upstate New York holdings with the acquisition of two signals that Townsquare Media has ceased operating. The signals – WDLA-FM and WDLA-AM,img licensed to Walton, New York – previously aired a country format and a news/talk format, respectively. Bold Gold Media Group president Vince Benedetto says, “We have a deep love and connection to the Catskill Mountains and Delaware County, and we are very much looking forward to bringing our programming to the wonderful community of Walton. For a long time, we have had the privilege serving the neighboring town of Hancock, and very much look forward to extending our local programming to include even more of the residents of Delaware County.”

Industry Views

Monday Memo: Replay it. Reuse it. Re-sell it.

By Holland Cooke
Consultant

imgSure, radio’s superpower is that we’re live. But 75% of all advertising dollars are now spent on digital. And Netflix, YouTube, and podcast platforms have conditioned consumers to expect that their content will wait for them (“on-demand”), not the other way around (“linear,” meaning real-time on-air). If your best content disappears the moment it airs, you’re leaking value. Think: time-shifted, searchable, and shareable.

Repackaging doesn’t just mean repeating

Is posting airchecks – whole hours – your news/talk station’s only on-demand offering? Hey, why not. It’s easy, and – mathematically – no listener hears everything live. So, archiving offers convenience.

But few people sit through a whole hour, even when listening live, as Nielsen’s 3-minute gimmick reminds us. So do what music stations do, because music rights issues force them to: Extract chunks of what aired.

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— Smart stations, in every format, are curating familiar recurring morning show bits.

  • — From interviews: Was there an “Aha!” moment, the-one-thing-said that was most impactful/helpful/surprising/quotable? Maybe even a few standout moments? Just one is fine. Be choosy, rather than posting for the sake of posting.
  • — From host monologues, excerpt the passage that makes the point in-a-nutshell. Like Sean Hannity’s shortform morning bit, a lift from the previous day’s live show. Give yours a title, i.e., “Mike in a Minute,” “Randy’s Rant,” “Tell me I’m wrong,” whatever. And if a caller crystallized – or challenged – the host’s take, include a bite. These features are hors d’oeuvres, nibbles from those whole segments you have also posted for those interested to devour.
  • — If you are doing solid local news, CONGRATULATIONS. You’re conspicuous, as newspapers tailspin and because TV stations’ coverage tends to come later in the day. So consider repurposing the morning’s top local stories into a short daily update.
  • Don’t just clip and post. Package and brand. Give all-of-the-above your station’s imaging feel. A series with a name is easier to remember, easier to sell, and more likely to be shared.

The juice is worth the squeeze

Repackaged content does more than just fill your feeds:

  • — It increases time spent with your brand.
  • — It creates more occasions of listening, whichever way works best for the listener. BE ON PHONES.
  • — It opens up new monetization opportunities. Sponsors love targeted content and are buying digital. Sell them yours.

The bottom line? Yours. Future-proof your station.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

When Borrowed Becomes Stolen: The Fair Use Line for Talk Hosts and Podcasters

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgJimmy Kimmel’s first monologue back after the recent suspension had the audience laughing and gasping, and, in the hands of countless radio hosts and podcasters, replaying. Within hours, clips of his bit weren’t just being shared online. They were being chopped up, (re)framed, and (re)analyzed as if they were original show content. For listeners, that remix feels fresh. For lawyers, it is a fair use minefield.

Playing the Clip, Owning the Take

Audiences increasingly expect their favorite talkers to “play the clip,” whether it is from Kimmel, Stephen Colbert, Sid Rosenberg, or Charlamagne tha God on The Breakfast Club (a show that seems to go viral every other week), and then add their own color commentary, the kind of play-by-play that makes it feel like the home team is calling the action. That format works. It gives context, tone, and a sense of immediacy that no transcript can match. Done right, it is what transforms a broadcast from just a recap into a fulfilling cultural conversation.

But with every replay comes a risk. Fair use does not mean free use. Courts weigh factors like how much of the original work you used, whether your purpose was transformative, and whether your use cuts into the market value of the original. Playing a short excerpt of Kimmel’s joke before riffing on it? Likely fair. Running half the monologue and treating it as your A-block? That edges into trouble, both legally and from a programming perspective. Why would anyone want to hear your take if your “take” is mostly replaying someone else? That is not adding to the common zeitgeist; it is just echoing it.

The Podcaster and Broadcaster Dilemma

Radio hosts have long leaned on “newsworthiness” as a shield. Podcasters often assume the same rules apply. But here is the distinction: news clips and comedy bits are not treated equally in court. A station rebroadcasting a press conference is serving public information. A podcast re-airing Kimmel is competing directly with Kimmel’s own clips on YouTube. One informs, the other risks replacing.

And while linking to ABC or YouTube is a courtesy, just as crediting them in the video itself might be, it does not replace the traffic (and ad dollars) Kimmel’s team expects. The law does not guarantee creators compensation for commentary, but judges do consider market harm. If your listeners stop watching the original because your show already gave them the “best parts,” you have tilted the scale against yourself. John Oliver is often credited (though no one seems able to find the clip): “People are always going to say stupid things, and you’re always going to be able to make jokes about that, but it should be the last thing you add in, because it is the easiest thing.”

Whether he actually said it or not almost proves the point. Recycling someone else’s words without context is the laziest move in the book. And if you cannot find the source? That is about as meta as fair use gets.

The Takeaway

Here is the smart play: use less and say more. A 20-second clip followed by two minutes of commentary is transformative. A five-minute clip with a shrug and a chuckle is not. Audiences do not tune in to hear Kimmel again. They tune in to hear what you think about Kimmel. The moment you let someone else’s content carry your show, you lose both legal ground and creative authority.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

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