10% AM/FM Radio Listening Growth Expected as Nielsen Eyes Methodological Tweak
According to Cumulus and other reliable sources, in a series of private meetings with customers, Nielsen has reportedly revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by +24%. For national marketers and media agencies, the expected impact in 2025 will be a +10% increase in total U.S. listening levels. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines the implications for AM/FM radio. Here are some key points
• The trend of AM/FM radio surpassing TV in ratings will accelerate: Over the last five years, AM/FM radio has overtaken linear TV in ratings. Based on TV and AM/FM radio audience forecasts, 2025 will see AM/FM radio overtake TV in the all-important 25-54 demographic by 13% and widen its ratings lead over TV among 18-49s by 47%.
• 2025 post-buy analyses will overachieve 2024 media plans: In PPM markets, expect up to +24% increases in audience deliveries based on prior year schedules. For local buys, outcomes will vary by demographic, markets utilized, and AM/FM radio programming format mix.
• AM/FM radio, already America’s number one mass reach media, will experience reach growth in advertising schedules: With an estimated daily reach growth of +7% and weekly week growth of +4%, reach and frequency analyses are expected to experience growth.
• AM/FM radio ads will become more effective as stations increase the number of commercial breaks with shorter durations: With a 3-minute quarter hour qualification, stations could create more breaks of shorter duration. This will significantly benefit advertisers.
TALKERS publisher Michael Harrison’s reaction to this possible course of action is, “The game is played the way the game is scored. However, we in radio must be careful not to fool ourselves by what could simply be a lowering of the bar. If the fences are moved in an extra hundred feet, the result will be more home runs… but not necessarily better hitting.”
According to the company, after over four decades of distinguished service in the radio industry, Lohman will continue to provide his expertise to iHeartMedia in a consulting role. Lohman leaves behind a legacy of dedication, growth, and commitment to the radio industry and the Alaskan and Hawaiian communities. His tenure has been marked by outstanding leadership, innovative strategies, and commitment to fostering excellence within the organization. His career in radio began after a summer vacation to Alaska in June 1981, after graduating from Duke University. His first jobs in the state included a fish processor and roughneck at Prudhoe Bay. By October 1982, he started in radio sales, beginning a long and impactful journey in broadcasting. Reflecting on his career, Lohman said, “It’s been an absolute blast. Radio is truly an incredible industry that drives our economy and connects communities, and I’ve had the privilege of witnessing its evolution firsthand. Finishing my career with iHeart has made the last decade the best chapter of my career.” Dan Lankford, iHeartMedia division president, expressed his appreciation for Lohman’s contributions, saying “It’s been a privilege working with Andy the last five years. He has successfully led his team in growing both revenue and ratings. As he steps into his much-deserved retirement, we celebrate his many achievements, thank him for his years of service and look forward to him continuing in his new advisory role.”
Castiglione, who announced his retirement prior to the conclusion of the 2024 Red Sox season spent 42 seasons in the Red Sox booth, making him the longest tenured radio broadcaster in Red Sox history. A native of Hamden, CT, he began his career calling Colgate University football and baseball games while earning a B.A. from the university. He would later graduate from Syracuse University’s prestigious Newhouse School with a master’s degree in Radio and Television. Castiglione’s Red Sox legacy started in 1983 when he was paired with another Red Sox legend in Ken Coleman. In his 40+ years with the Red Sox, Castiglione was the voice for millions during the lowest lows and highest highs of the franchise. He’s maybe most famous for his call at the end of the 2004 World Series which ended an 86-year World Series drought for the Sox, exclaiming “for the first time in 86 years, the Red Sox have won baseball’s world championship. Can you believe it?” The phrase would become a signature call. Joe Castiglione was inducted into the Red Sox Hall of Fame in 2014, the Massachusetts Broadcasters Hall of Fame in 2015, and was named the Baseball Hall of Fame’s Ford C. Frick Award winner, presented annually by the Hall of Fame for excellence in broadcasting, in 2024.
The one-hour show is live weekdays from 6:00 -7:00 pm. WGCH covers Fairfield County, CT as well as neighboring Westchester County, NY. The station serves the community with extensive local news, sports and talk programming. Boyer tells TALKERS, “My show will be fast paced, very informative, full of joy and very uplifting, for my listeners.” Boyer hosts two other syndicated shows – “Cannabis Talk A-Z” and “Frankie Boyer Radio.” For more information contact 508-878-1782 or 
He will report directly to PodcastOne’s president Kit Gray and will leverage his industry expertise to expand internal sales and publishing synergies, increase talent revenues and the company’s prominence with both media buyers and content creators. 
Departments, sheriff of Bernalillo County, head of public safety for the State of New Mexico under Governor Gary Johnson. Cumulus Albuquerque vice president and market manager Jeff Berry states, “I am SO excited for Darren’s return to Cumulus Albuquerque as program director. His passion for radio and vision for the future are contagious. We are fortunate to have someone with his background re-join our industry in a leadership position. Welcome home, Darren!” White comments, “I am honored to accept the position of program director for News Radio KKOB and KNML the Sports Animal, and I am humbled by the confidence Cumulus Media has placed in me for this exciting new challenge. Having been a part of Cumulus for over a decade, I have seen firsthand the incredible dedication and talent of the teams at both stations. With a proven history of delivering provocative, engaging, and informative radio that is second to none, I look forward to building on that legacy by attracting new listeners and continuing to bring dynamic programming to our loyal radio family.”
“Citizens United is thrilled to join with SalemNOW, America’s leading online destination for conservative documentaries, in presenting our newest feature – Trump’s Rescue Mission: Saving America.” SalemNOW general manager Robert Ellis adds, “It’s a privilege for SalemNOW to offer another incredible and important film from David Bossie and his team at Citizens United.”
FNN is looking for someone who brings excitement, passion, and interest in providing federal and industry executives with news and information about the policies, people and programs that drive the mission of the federal government. The ideal candidate MUST have knowledge of, and high degree of interest in, information technology, acquisition, human resources, financial and program management as they operate within the federal government. The current managing editor and anchor of the Federal Drive, Tom Temin, is retiring in April 2025 after 17 years of leading the program and more than 45 years in journalism. For this position, experience in developing ideas, conducting, and managing interviews is strongly preferred, but consideration will be given for the right person with the right background in federal issues. The host is primarily responsible for show content and adherence to Federal News Network editorial niche of serving federal employees and contractors. Federal News Network (first called WTOP2), the world’s first, Internet-only, all-news radio station was created in February 2000 with a focus on the federal community. Federal News Network is owned by Hubbard Radio. Federal News Network can be heard on a clear channel 50,000 watt station on 1500 AM. If you are interested in applying, contact Federal News Network executive editor 
news network’s primetime lineup at 8:00 pm ET, debuting on October 8. For the past four years, Finnerty has been co-host of Newsmax’s “Wake-Up America” morning program with Sharla McBride. Newsmax CEO Chris Ruddy says, “Rob has demonstrated success in our morning show and connects with our audience in a powerful way, and we believe he will continue that success in primetime.” Finnerty comments, “For far too long cable news has been a monolith – with very few options available to the American people, but Newsmax is proof that the model is changing, and I feel incredibly honored to be a part of that change. Ever since I got here, Newsmax has kept growing and growing, which is amazing for this industry. This is the opportunity of a lifetime, and I am so grateful to Newsmax and its team led by CEO Chris Ruddy.” Pictured here is Rob Finnerty as a special guest speaker at TALKERS 2024. 
has amassed “a combined 12 million subscribers across platforms. ‘The Benny Show’ has become a go-to platform for the next generation of news consumers and creators alike. The program features commentary and exclusive interviews with special guests including presidential candidates, world leaders, cultural icons and Hollywood actors.” Under Westwood One’s leadership, the Cumulus Podcast Network distributes, markets, and monetizes “The Benny Show” exclusively with this new partnership. WWO president Collin R. Jones says, “As the Cumulus Podcast Network further expands into video, ‘The Benny Show’ is a natural addition to our portfolio of personality-driven talk shows. Benny is well known on YouTube as a strong and independent voice in conservative talk. He challenges mainstream opinions with cutting-edge insight and straightforward questions, capturing both listeners and partners with his streamlined, frank approach.”
featuring Brady Quinn, LaVar Arrington and Jonas Knox. The program will continue to air in the network’s 6:00 am to 9:00 am ET weekday timeslot on 380 stations nationwide. FSR and iHeartMedia executive Don Martin and Scott Shapiro say in a statement, “We’re so proud of what this trio has built with ‘Two Pros and a Cup of Joe.’ The unique combination of these dynamic personalities has created one of the most fun and entertaining sports morning shows, and we continue to hear excellent feedback from advertisers, affiliates and listeners alike. They are the perfect kickoff to our weekday lineup, and we look forward to extending our relationship for years to come.”
Jackson, Jr. is hosting the new weekly podcast “No-Contest Wrestling” with co-host TJ Jefferson the show combines Jackson’s and Jefferson’s unique takes on sports entertainment by interviewing the biggest stars, going behind the scenes with untold stories from the world of wrestling. The second show is “The Jim Jackson Show,” hosted by two-time All-American and 14-year NBA veteran Jim Jackson. In this show, Jackson covers basketball from the college game to the highest levels of the NBA. Eisen says, “I’ve been in a constant search for new, fresh, thought-provoking, and entertaining voices to add to our growing podcast business, and I’m thrilled to add both O’Shea Jackson, Jr. and Jim Jackson to the roster.”
WOR, New York morning co-host Michael Riedel returned to the airwaves yesterday morning (10/1) after a camping trip to North Carolina that turned into a rather harrowing experience due to Hurricane Helene. 
Riedel arrived in North Carolina last Tuesday and learned from his group’s guide that the forecast was rain for the entire duration of their trip. At that point, no one connected the rain with the hurricane, however. When their time on the mountain first began, Michael and his fellow hikers may have thought their near run-in with a bear was going to be the craziest part of their trip, but after two days of near-steady rain, Riedel’s group’s guide made the decision to end the hike and come down the mountain to seek safety. “The guide said if we don’t get down to the road…the river is going to flood and we will be trapped,” Riedel told his co-host Len Berman and morning news anchor Larry Mendte. “[But] all of the little streams and the creeks that we crossed on the way up…were now raging torrents of water, and we had to find places to cross. And when we crossed the streams, we all had to, like, hold on to each other to form a chain so that the water wouldn’t wash us away…and we had to do that three times.” Even though they were without electricity, internet, or phone service and had virtually no food and were down to just four bottles of water to share among 10 group members, Riedel and his group found a bed and breakfast in downtown Asheville that despite calls for evacuation was willing to take them in. “You know, I have to say I was very lucky,” Riedel reflected. “There was a woman who worked [there who] took water from the Creek behind the B&B and… made vegetable soup [using vegetables from their garden]…to feed us.” Ultimately, after three days of being stranded, Riedel was able to share a ride to the airport with another guest at the bed and breakfast and landed back at LaGuardia airport Monday evening (9/30). Talk about home sweet home. To hear more about Riedel’s adventure, 
Focusing on being a trusted guide to podcast discovery, Podcast Radio features a diverse lineup of curated podcasts across various genres, with presenters, giving listeners in Minnesota an expanded radio experience. The station was the first Podcast Radio affiliate to feature dedicated genre hours, including business, true crime, comedy, and musical conversation. According to sources at Podcast Radio, “This genre-based scheduling allows listeners to enjoy expertly curated content that aligns with their interests, delivered through our innovative platform and partnership with Local Radio Network (LRN).” Gerard Edwards, CEO of Podcast Radio, tells TALKERS, “We are excited to have Podcast Radio on in Minnesota. Our genre-based scheduling allows us to offer something for every listener, while using the trusted radio format to connect audiences with the world of podcasts. Alpha Media has been an incredible partner, and we look forward to expanding our presence.” Podcast Radio Minnesota joins Podcast Radio Missouri, broadcasting in dayparts on KREI-AM (Farmington), KWIX AM/FM (Moberly) and KJFF (Festus). Podcast Radio also has four 24/7 stations with Beasley Media Group in Detroit, the Carolinas, Tampa Bay and Southwest Florida. For more information on how to bring Podcast Radio to your station, contact Gerard Edwards — gerard@podcastradionetwork.com — or send general questions to 
Audacy, Inc. announced yesterday (9/30) that it has successfully completed its financial restructuring, implementing a fully consensual, deleveraging transaction that equitized approximately $1.6 billion of funded debt, a reduction of 80% from approximately $1.9 billion to $350 million. Sources at the radio giant – owner of more than 220 local stations including major all-news, news/talk, and sports talk outlets – say the company emerges as a “healthy, scaled, multi-platform leader in the dynamic audio sector, with total net leverage of approximately 2.7x, differentiated by its #1 position in exclusive, premium audio content.” 
Audacy will continue to be led by David J. Field, its current president and CEO, and its existing management team. Field will also serve on the company’s new board of directors. Field states, “We are pleased to have successfully achieved all of our restructuring goals, emerging with an outstanding balance sheet, delivering industry-leading growth, serving our listeners and advertisers with excellence and honoring our commitments to employees and partners,” adding, “Today, Audacy embarks on our next chapter, capitalizing on our position as a scaled, multi-platform audio leader, differentiated by our exclusive, premium audio content, including our unrivaled leadership in sports audio, powered by our industry-leading financial strength and focused on accelerating our innovation and digital transformation. We are maximizing a broad set of opportunities to further accelerate our growth for the benefit of Audacy and all its stakeholders.” In conjunction with the completion of its restructuring, Audacy is expected to become a private company. Audacy’s restructuring comes after the FCC’s commissioners gave a thumbs up on the assignment of licenses held by the radio giant to a new, post-bankruptcy version of the company on September 18, allowing the radio giant to bypass the commission’s review, at least temporarily. According to reliable reports, the Soros Fund Management, led by billionaire investor and powerful supporter of liberal causes, George Soros, acquired over $400 million of the radio company’s debt, making it the largest contributor among a group of lenders looking to exchange loans for stock. Concern grows in the radio industry and related political circles, including some Members of Congress, that the influence of Soros’ political leanings might be felt in the programming of Audacy’s all news stations and predominantly conservative news/talk outlets.
Sid Rosenberg
NewsTalk 580/105.9 KMJ in Fresno, CA, joined forces with local agriculture company Gar Bennett to raise funds for the Central California Food Bank through the 11th Annual Feeding Families Fund Drive (9/20). KMJ listeners responded to the one-day broadcast with generous donations to help their less fortunate neighbors, raising over $200,000 in a single day. Gar Bennett matched every donation with 50 cents on the dollar, for a grand total of $493,000 going to the Central California Food Bank. Co-sponsor Farm Credit also pitched in with a large donation to the cause. The annual one-day event has raised more than $4.5 million for the Central California Food Bank, providing 20 million meals in 11 years. This year’s record-breaking fundraising effort will feed over two million people who struggle with hunger in the Central Valley. Pictured above (l-r): KMJ’s Ray Appleton; Kym Dildyne, CEO, Central California Food Bank, and KMJ’s Liz Kern.
