Industry News

TALKERS News Notes

Kirby and Raphael Join Media Institute Board. Media pros Kathleen Kirby of Wiley Rein LLP and Heidi Raphaelof Beasley Media Group are elected to the board of trustees of The Media Institute. The Media Institute is a nonprofit, nonpartisan organization specializing in communications policy and the First Amendment.

Baltimore Public Media Names New Program Director. Baltimore Public Media names Maxie C. Jackson III program director in which he’ll oversee content strategy and programming across WYPR 88.1 FM, WTMD 89.7 FM, and Your Public Studios. Jackson most recently served as executive director of 88Nine Radio Milwaukee, “where he led transformative programming and format strategies that inspired philanthropic investment, drove audience growth, and strengthened the organization’s cultural impact.”

The WBUR Festival Returns This Spring. WBUR, Boston announces the return of The WBUR Festival happening Friday, May 29 and Saturday, May 30, 2026. The event features “speakers, captivating conversations, musical performances, multiple stages and a vibrant street scene along Commonwealth Avenue.”

Industry Views

Monday Memo: AI Collaboration

By Holland Cooke
Consultant

imgNews people I coach reckon that my epitaph will read: “Consequence, not Process.”

Too often, news copy – while factually correct – is arcane minutes-of-the-meeting stuff, rather than emphasizing impact on the listener’s routine.

Process: “The Transit board revised its fare structure.”

Consequence: “Riding the bus will cost 50 cents more starting Monday.”

Process: “The district reallocated Title I funds.”

Consequence: “Some after-school programs could be cut.”

Process: “The committee advanced a bill on short-term rentals.”

Consequence: “Airbnb hosts may soon face new rules – and fees.”

Process: “The planning board approved a variance…”

Consequence: “Construction can now begin on that apartment complex near the campus.”

Unwrap the package. To illustrate, here’s a video I am playing in client stations’ conference rooms – and it’s a dang clinic in impactful local news reporting.

The back-story: If I say “Hasbro,” you might think Monopoly, Scrabble, Mr. Potato Head, Play-Doh, G.I. Joe, and Transformers. Eventually it added Star Wars and Marvel action figures to its repertoire. Hasbro became a major player in video games, TV, and movies. This 100-plus-year-old company has outgrown its Rhode Island roots and announced it is moving to Boston. In any-size state – let alone the smallest – losing 700-plus jobs hurts.

Here’s the video: https://getonthenet.com/Hasbro.MP4

After playing that, I sometimes hear “But TV has more manpower than a radio station.” Yes and no.

Management confirmed to me that this reporter was in MMJ mode that day, meaning “Multi-Media Journalist.” Translation: She worked alone, no videographer, no producer. Praising her work when I requested the video, I was told that “she did a great job executing what we brainstormed in the morning meeting.”

And THAT’S the advantage TV has over most radio news operations: There is more than one person in the newsroom to have that meeting. We’re radio people. We think aloud. But with whom, when you alone, ARE the news department?

Have that collaborative conversation with ChatGPT or MS Copilot. Brainstorm story angles and interview prospects and questions. At client stations, we have asked – and AI apps delivered – actual coverage timelines. Try it. The interaction feels surprisingly human – like having a sharp, tireless producer who’s always ready to riff, reframe, and help you make it matter.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

New York Festivals Radio Awards Announces 2026 Grand Jury

The New York Festivals Radio Awards announces the distinguished 2026 Radio Awards Grand Jury. NYF Radio Awards says the Grand Jury “unites over 100 standout audio innovators from 20 countries, reflecting the dynamic and ever-evolving landscape of global storytelling. This influential group includes award-winning producers, directors, journalists, writers, and sound artists known for pushing creative boundariesimg across documentary, entertainment, news, sports, and corporate audio.” NYFestivals EVP Rose Anderson adds, “The robust world of audio storytelling today is fully represented in the 2026 edition of the Grand Jury. From audiobooks to podcasts and video podcasts, from investigative journalism to live events, and from mystery to social justice, this year’s men and women of the jury volunteer their time and lend their expertise.” See the bios of the Grand Jury here. There is still time to enter the New York Festivals Radio Awards. The entry deadline for the 2025 Radio Awards competition is January 31, 2026. To enter the 2026 Radio Awards please visit: HERE. For additional information including Rules & Regulations, categories, and more visit: HERE. New York Festivals Radio Awards welcomes entries from radio stations, networks, and independent producers across 30+ countries. Its mission is to recognize and elevate the exceptional work of the creators shaping today’s global audio storytelling landscape. Award-winning entries for 2026 competition will be showcased at the Radio Awards winners gallery. View the 2025 Radio winners’ showcase

Industry News

Jeff Katz Scores Thousands of Views of Drunk Raccoon Interview

img

WRVA, Richmond afternoon drive talk host Jeff Katz took advantage of the story of the raccoon that got into an Ashland, Virginia liquor store, broke some liquor bottles, drank some of the booze and passed out. He’s pictured above “interviewing” the raccoon on his show. Katz tells TALKERS the store is just 15 miles north of Richmond and it’s all that anyone is talking about, so he decided to create the photo and share it on social media with links to his show.

Industry News

TALKERS News Notes

Edison Research to Present The Top 10 Findings of 2025. Research firm Edison Research says it will present a 30-minute webinar on December 11 at 2:00 pm ET to highlight its Top 10 Findings of 2025. This report is the result of the company examining it Weekly Insights, custom studies, and syndicated services research.

WYPR’s Tom Hall Transitioning to New Post. Baltimore Public Media’s WYPR 88.1 FM announces that midday talk host Tom Hall will step down from the daily host role in early 2026 and transition into a new role as WYPR’s senior news analyst. In January, he’ll move to a three-day hosting schedule while WYPR conducts a search for the show’s next full-time host. When the new host is chosen, Hall will shift fully into his new role, contributing interviews, features, and essays and spearheading special projects.

105.3 The Fan Raises Funds for Charity. Audacy’s KRLD-FM, Dallas “105.3 The Fan” raised $77,000 during its 12th annual Piece-a-Thon Fundraiser benefiting two local organizations, My Possibilities and Sandlot Children’s Charity. Station midday hosts Kevin Hageland and Cory Mageors from “K&C Masterpiece” broadcast live from RJ Duke’s Sports and were joined by special guests throughout the day.

Industry News

Bold Gold Relaunches Catskills News/Talk Outlet

Bold Gold Media Group relaunches of two dark Delaware County, New York radio stations previously owned by Townsquare Media – news/talk WDLA-AM and country WDLA-FM – both licensed to Walton,img New York. Bold Gold says WDLA-AM will “broadcast Catskills News Talk, the Voice of Sullivan and the Catskills, a news and talk format featuring ‘Ciliberto & Friends’ with radio legend Paul Ciliberto.” Bold Gold Media NY region general manager Dawn Ciorciari states, “There is something truly special about turning the lights back on for a local radio station. We are beyond excited to bring local radio back to life for the people of Walton and Delaware County; to once again give this community a local voice, a source of connection, and radio stations they can call their own.”

Industry News

95.5 WSB Launches 35th Clark’s Christmas Kids

Cox Media Group’s news/talk 95.5 WSB (WSB-AM/WSBB-FM, Atlanta) announces the 35th annual “Clark’simg Christmas Kids,” a Georgia holiday tradition dedicated to fulfilling the Christmas wishes of children in foster care. Clark Howard says, “I am so excited for our 35th year of Clark’s Christmas Kids. I could have never imagined that our generous WSB listeners would take care of over 300,000 children in foster care donating $50 million plus in toys and cash since 1991.”

Industry Views

An Artist’s Perspective on Rush Limbaugh

img

By Doug Henry
Artist
Turnwright Gallery
Hanover, New Hampshire

imgMy introduction to Rush Limbaugh begins in the fall of 1992. I began listening to Rush’s radio show after seeing him campaigning on stage with George H.W. Bush during the 1992 fall presidential election. Bill Clinton would win the election and so would begin the greatest, media political rivalry ever between Rush Limbaugh and Bill Clinton. Rush’s middle America authentic voice was cutting through the mainstream media noise of the day from a generationally unique perspective. He was the perfect counterculture combatant to Bill Clinton’s political philosophy. Being a baby boomer myself and two years younger than Rush, I was immediately hooked on the EIB radio network!

As a professional illustrator, my career in 1996 was about to cross paths with Rush Limbaugh at my mailbox. A neighbor had just received his monthly Limbaugh Letter, and this would be my first opportunity to actually see and thumb through the newsletter. Noticing the magazine used illustration, I jotted down the address and fired off a promotional package of my art to the art director. Within a week, I received a call from the art director, and I got my very first illustration assignment for the Limbaugh Letter. Throughout 1997, I would receive many more illustration assignments. My very first cover painting for the newsletter, the May issue, “If I Were a Liberal,” would impress and really captivate Rush. So much so that he took to the airwaves not once but twice declaring: “You’re going to want to get this cover blown up and framed, I predict.” And “It’s just fabulous, you’re going to want to subscribe to the newsletter just to see this cover.”

What a thrill for me! Over the course of the next seven years, I would create 70 cover paintings of Rush, often having him doing hilarious things to his Democrat party nemesis. The February 1998 issue would have Rush crashing through a spotted owl’s forest habitat in an SUV. This cover would earn me the title, “Official Limbaugh Letter Cover Illustrator.” Another favorite was the March 1998 issue with Rush, scissors in hand cutting down a spider web holding up a spider with a head that looked eerily like Bill Clinton. This cover prompted Rush to send a complimentary email to the art director saying “A totally awesome cover… one of the best in our history…well done!!!” All in caps I might add! Every month that followed would be one fun assignment after the other. It was beyond cool working on the next Limbaugh Letter cover while listening to Rush on the radio. In 2001, I got to accompany the Limbaugh Letter art director to a Manhattan photo shoot where I finally got to meet the man himself. What a memory! Finally, working for Rush, “America’s Real Anchorman,” was both an honor and a privilege. What a fun ride it was… to have contributed in a very small way, my part… in the “Vast Right-Wing Conspiracy.” Isaac Newton wrote, “If I see farther, it’s because I’m standing on the shoulders of giants.” We stand on your shoulders, Rush, and America thanks you. Mega Dittos Rush Limbaugh, Mega Dittos!

Turnwright Gallery is an online platform that features the art of Doug Henry and his catalog of Limbaugh Letter cover paintings. The art collection is comprised of 70 hand-painted newsletter illustrations of America’s legendary, king of talk radio, Rush Limbaugh. The paintings were created between the years 1997 and 2004.  For more information please click here https://www.turnwrightgallery.com/turnwright-gallery

Industry News

FSR’s Rob Parker Finalist for Sportswriter HoF

FOX Sports Radio’s Rob Parker – co-host of “The Odd Couple with Rob Parker & Kelvin Washington,”img MLB Network analyst, and founder/editor of MLBbro.com – is a finalist for the 2026 National Sports Media Association Hall of Fame Sportswriter (Living category). Winners will be notified the first week of January, and the awards will be presented during the NSMA’s 66th Awards Weekend & National Convention, June 28-29, at Grandover Resort & Spa in Greensboro, North Carolina. Parker says, “It’s an absolute honor to be considered with so many journalism heavyweights.”

Industry News

New York Thanksgiving Parade of Legends

img

Legendary New York Mets first baseman (1986 World Series champs) and current member of its TV broadcasting team, Keith Hernandez (right) is pictured co-hosting a Thanksgiving morning special on WFAN, New York with his buddy Richard Neer (left). Neer has been a WFAN mainstay for decades and is occasionally heard on the storied station for special events such as this one. The broadcast emanated from Neer’s home studio on Hilton Head Island, South Carolina where he and longtime friend Hernandez are neighbors.

Industry News

Mayflower Marathon Raises Record Food & Cash for Charity

img

Pictured above is WAQY, Springfield, Massachusetts Rock 102 morning host Mike “Bax” Baxendale (center) interviewing a community member as co-host Steve Nagle (right) looks on. The duo spent three days straight collecting a $262,000 in food and cash for the Springfield Open Pantry during its annual Mayflower Marathon. The annual event raised nearly $30,000 more than its previous best. Bax tells TALKERS, “Much of what was raised was in honor of John O’Brien [Bax’s previous co-host with whom he launched the charity event more than two decades ago] who died Sunday night – the night before the Marathon had begun. John had been invited to join us on the air and had agreed to it. Unfortunately, that did not happen.”

Industry News

TALKERS News Notes

CMG Atlanta Collects Food for Charity. Cox Media Group Atlanta’s radio stations partnered with the Atlanta Community Food Bank to collect 10,700 pounds of food leading up to the Thanksgiving holiday. CMG Atlanta VP and general manager David Abel says, “Congratulations to our CMG Atlanta radio team and our incredible listeners for their hard work and generosity. It is an honor serving the needs of our communities and our team couldn’t be happier with the results of this year’s food drive. Being able to provide 20,188 meals will make a real difference for local families who need it most.”

77WABC Partners with Shriners Children’s. 77WABC in New York City partnered with Shriners Children’s for a multi-media campaign that will increase awareness and support for the mission of providing children with The Most Amazing Care Anywhere for Giving Tuesday. Station owner John Catsimatidis says, “Children are our future. We are proud to partner with Shriners Children’s and support their mission of providing specialty medical care to children across the country and around the world.”

Industry News

Urban One Announces Early Results of Exchange Offers

Urban One announces the early results of the previously announced offers to exchange any and all of the company’s outstanding 7.375% Senior Secured Notes due 2028 held by Eligible Holders for newly issued 7.625% Second Lien Senior Secured Notes due 2031, to be issued by the Company, and cash, toimg purchase up to $185 million in aggregate principal amount of the Existing Notes for up to $111 million in cash and the right to subscribe to purchase up to $60.6 million in aggregate principal amount of newly issued 10.500% First Lien Senior Secured Notes due 2030. As of 5:00 pm ET yesterday (12/1), Urban One received from Eligible Holders valid and unwithdrawn tenders and related Consents, as reported by D.F. King & Co., Inc., representing approximately $450 million in aggregate principal amount of Existing Notes, or approximately 92.2% of the aggregate principal amount of Existing Notes outstanding. See the entire report from Urban One here.

Industry News

KIDO, Boise’s Kevin Miller Hosts Successful 14th Annual Turkey Drive

img

KIDO, Boise morning drive host Kevin Miller hosting the 14th annual Miller’s Mission Turkey Drive from November 17-22 and raised more than $63,000, 922 turkeys, and over 4,000 pounds of essential items to benefit the Boise Rescue Mission. Miller – who spends the week dressed as a turkey broadcasting from a local Walmart – is pictured above (right) with the Boise Rescue Mission’s Reverend Bill Roscoe (left).

Industry News

TALKERS News Notes

Dr. Daliah Wachs Show Adds Affiliate. The Talk Media Network nationally syndicated “Dr. Daliah Wachs Show” is now being heard on weekends on Larson-Wynn Inc’s news/talk KODL-AM, City of The Dalles, Oregon

PodcastOne and Dr. Phil Announces Partnership. PodcastOne and Dr. Phil’s Envoy Media Co are partnering to launch a co-branded multi-platform podcast network. The networks’ content lineup debuts later this month with an all-new daily “Dr. Phil Podcast” distributed across Spotify, Apple Podcasts, YouTube, iHeartRadio, Amazon Music, PodcastOne, as well as LiveOne’s streaming video network.

Saga to Present at Financial Conference. Saga Communications president and CEO Christopher S. Forgy EVP/CFO and treasurer Samuel D. Bush will be presenting at the Noble Capital Markets’ Twenty First Annual Emerging Growth Equity Conference at Florida Atlantic University tomorrow (12/3). A video webcast of the presentation will be available following the event on the company’s website.

Industry News

McGuinness Named iHeartMedia CFO

Michael McGuinness rises from his EVP, deputy chief financial officer and head of investor relationsimg position to chief financial officer for iHeartMedia, effective January 1, 2026. At that time his salary will rise from $925,000 to $1.2 million and his bonus target increases to 150% of his base salary and his annual long-term incentive grant will have a target grant date fair value of $1.5 million. McGuinness’ employment contract runs through June 30 of 2030. McGuinness reports to former chief financial officer and current president and chief operating officer Rich Bressler.

Industry News

Sanchez Extended at K-Dawn in Las Vegas

Las Vegas talk radio host Steve Sanchez and Audacy sign a new contract extending Sanchez’s deal withimg the company through the end of 2027. As part of the new contract, Sanchez moves to the 6:00 pm to 8:00 pm daypart on news/talk “101.5 FM K-Dawn Las Vegas” airing on KMXB-HD3/K286CS. Sanchez states, “I’m excited to continue to be part of a great media brand like Audacy and I’m very excited to go back home to evenings where it all started for me. This move allows me to continue to grow our Gen-X audience while focusing on continued content creation for our fast-growing social media platforms and new stand-alone videocasts.”

Industry Views

Monday Memo: Subliminal Sleigh Bells

By Holland Cooke
Consultant

imgBy now, a music station in your market – hopefully in your cluster – is all-Christmas-music-all-the-time, a great perennial franchise.

How other stations can sound in-tune-with this special season: Hang a strip of jingle bells in the studio. Or set up a hotkey.

Associate that sound with your weather forecast, a hook valuable to a station of any format, especially news/talkers, which should own the market’s information images. In local hours, you might ring ‘em as you announce the present temperature at the end of the forecast. In non-local hours, have ‘em in the background under your standard forecast intro language.

HOW special is this time of year? People are singing “I’m dreaming of a white Christmas” in every country on Earth…except one. In Panama, it’s “I’m dreaming of a wide isthmus.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Dan Shelley Retires as RTDNA President and CEO

Journalist Dan Shelley is officially stepping down as president and CEO of the Radio Television Digitalimg News Association and he penned a great good-bye letter that’s available on the RTDNA site. You can read it here. It’s worth a read as he tells a funny story from his first job as an anchor and reporter at KTTS-AM/FM, Springfield, Missouri, plus a number of interesting tidbits from his long career.

Industry News

KRMG Raises $393k for Make-a-Wish Oklahoma

Zoellner Media Group’s news/talk KRMG-FM, Tulsa raised $393,000 to benefit Make-A-Wish Oklahomaimg during its 20th annual Stories of Light fundraising campaign. Zoellner president and general manager Steve Hunter says, “This event is a reminder of what makes Tulsa so special. When you share the stories of these incredible kids and their families, our listeners respond with open hearts. We’re humbled and honored to help Make-A-Wish continue its mission.”

Industry News

Broadcasters Foundation Seeks Donations on Giving Tuesday

The Broadcasters Foundation of America is seeking donations to help colleagues in need during tomorrow’s Giving Tuesday campaign. BFoA president Tim McCarthy says, “Requests for aid continue toimg come in every week, and we have to keep up with the demand. We cannot turn our backs on our colleagues who have worked at their local station and are now in desperate need of our help. We ask everyone in radio and television to come together to help our colleagues.” Giving Tuesday donations can be made here. For more information about the Broadcasters Foundation, including how to apply for aid or make a donation, visit www.broadcastersfoundation.org, or contact 212-373-8250 or info@thebfoa.org.

Industry News

NRG Media Selling Nebraska Stations

NGR Media LLC announces the sale of six of its stations in Nebraska to local operator Usher Media LLC. The signals are: news/talk KGFW-AM, CHR KQKY-FM, country KRNY-FM, and translator K241CN-FX, Kearney; classic rock KROR-FM, Hastings; and adult hits KSYZ-FM, Grand Island. NRG CEO Mary Quass says, “We’re pleased to announce the sale of our 6 radio stations in Central Nebraska to Usher Media LLC, a respected local broadcaster. It’s been a privilege to serve this community with an exceptional team whose passion and commitment have made these stations a vital voice in the Kearney, Hastings and Grand Island markets. We are confident that Usher Media will build on that foundation and continue to serve listeners, advertisers, and the community with excellence.” Usher Media chief Alan Usher comments, “We are excited to announce the acquisition of six radio stations in Central Nebraska. As a locally owned and operated organization, raised in the Tri-Cities, this strategic move underscores our commitment to expanding our media presence while staying deeply connected to our roots. We are committed to being a community leader, championing local projects, and driving community growth. We look forward to providing comprehensive local news, weather, and sports coverage while fostering a vibrant and thriving community for all.”

Industry News

McPherson Exits WFAN, New York Citing Personal Reasons

Sports talk host Keith McPherson has left his full-time role as evening host on Audacy’s WFAN, New York after four years in the role. He posted a video to social media earlier this week explaining that he may still do some fill-in at the station but he’s leaving for personal reasons. Heimg says, “I’d like to break some news before anybody else can break my news. I’m officially done as the nighttime host at WFAN. It has been four calendar years, Friday was my last nighttime show as the full-time nighttime host. Before anybody else can hijack the story and say I was fired or my contract was up, I wasn’t fired, I’m not quitting, my contract is not up, I’m shifting… I’m making a personal change that was necessary for myself and my family. I just took my son to school, just saw my wife leave for work and got a minute to sit here before the day gets rolling… but breaking news this Monday going into Thanksgiving, I am no longer the full-time nighttime host on WFAN.” In November of 2021, McPherson took over the evening show from longtime WFAN personality Steve Somers.

Industry News

102.3 WBAB Continues Long Island Thanksgiving Tradition with Full Airing of “Alice’s Restaurant”

img

 Although this story is about the holiday programming activities of a classic rock station, it can certainly apply to talk radio as well. 102.3 WBAB, Babylon – Long Island’s “Only Classic Rock” – tells TALKERS, it is proud to continue one of Long Island’s most beloved holiday traditions with the annual Thanksgiving Day broadcast of Arlo Guthrie’s iconic 18-minute and 34-second, “Alice’s Restaurant” (also known as “Alice’s Restaurant Massacree”) in its entirety. Listeners can tune in on Thanksgiving Day at 9:00 am and again at 12:00 noon for this celebration of music, storytelling, history, and holiday spirit. Hosted by WBAB’s Rocky, this heritage tradition has become a staple for generations of Long Islanders. Families across Long Island are invited to gather around the radio and join WBAB for breakfast and lunch at “Alice’s Restaurant” – a festive, feel-good kickoff to Thanksgiving Day. “For decades, Long Islanders have made WBAB part of their Thanksgiving tradition, and ‘Alice’s Restaurant’ remains one of the most anticipated broadcasts of the year,” said Chris Lloyd, director of operations, branding and programming for station-owner, CMG Long Island. “We love being part of our listeners’ holiday celebrations, and we’re excited to bring this classic back once again.”  Listeners can tune in on 102.3 WBAB, 95.3 on the East End or on the 102.3 WBAB app to join thousands of households enjoying this annual musical and spoken word moment. TALKERS publisher Michael Harrison, who, along with Richard Neer, played the song as a contemporary Thanksgiving tradition back in the early 70s on WLIR, Long Island and WNEW-FM, New York, says, “I really admire WBAB for maintaining the cultural relevance of this largely spoken word piece of history and would do the same thing on talk radio if I were programming a station today. Holidays give us all a great opportunity to expand our programming heritage and cultural boundaries. This one is hiding in plain sight.”

Industry News

WABC Radio Turkey Drive Supports Families in Need

img

As the holiday season gets underway, Red Apple Media’s WABC, New York has been giving away turkeys to families in need. On Saturday (11/22), WABC Radio was handing out turkeys to families in need at the Police Athletic League’s (PAL) Harlem Center. The station says that by the end of the holiday season, WABC Radio will have given away a total of 10,000 turkeys through community-minded organizations, including PAL and the New York Police and Firefighters Departments. Pictured above are members of the WABC staff and others aboard the WABC Radio trolley as they distributed turkeys.

Industry News

CORRECTION

Yesterday (11/24), TALKERS reported a story about a caller to a radio station telling the hosts he’d found a dead body near his campsite. We incorrectly reported that the radio station was WBAL-AM, Baltimore. The station he called was, in fact, DC101 in Washington. WBAL simply reported the story. TALKERS regrets the error.

Industry News

Monday Memo: Gobble Gobble

By Holland Cooke
Consultant

imgRunning a successful radio station, hosting a show, or producing a podcast is a lot like hosting Thanksgiving dinner. You need a plan. You need to deliver something satisfying to a crowd with varying tastes. And most of all – if you get it right – you’ll have leftovers you can turn into even more value long after the main event.

The Menu is the Strategy. You don’t just “wing it” on Thanksgiving. Same goes for your content. Who are you serving? What do they expect? Your content calendar is your shopping list. Your team is your kitchen crew. And if you’re still deciding what’s on the menu the morning of, don’t expect rave reviews.

Timing is the Secret Sauce. Get the turkey in too late, and the sides suffer. Hit “record” without a clear rundown, and the show flounders. Publish an episode at the wrong time? Lost in the noise. Stations, shows, and podcasts are all about flow and timing. Great pacing, clean execution, smart transitions. Just like the perfect meal, everything needs to hit the table hot and in the right order.

The Turkey is your Centerpiece. For a station, it’s your format or your tentpole talent. For a show, it’s the host or the day’s big segment. For a podcast, it might be your story structure or your featured guest. Nail the turkey, and people forgive a few lumpy mashed potatoes. Miss it – bland, dry, underwhelming – and no one remembers the green bean casserole.

The Sides are the Supporting Elements. News, weather, traffic, and imaging turn a decent meal into a memorable one. Great intros, tight sound design, and a well-timed punchline make your core content shine.

im

Different Tastes, One Table. Uncle Edgar wants deep-fried turkey. Your cousin’s vegan. Grandma’s still mad you skipped the marshmallows on the yams. Your audience is just as varied – P1 loyalists, casual browsers, podcast subscribers who never miss a week. You can’t be everything to everyone, but you can build a spread that makes multiple types of listeners feel seen. Know your audience segments. Serve accordingly.

Table Setting = Delivery Platform. Whether it’s FM, a podcast app, a smart speaker, or a website, presentation matters. Is the user experience smooth? Is the stream clean? Is the podcast art appealing? Are your links working? A cold plate on fine china is still cold. Don’t let great content get lost in clunky delivery.

Leftovers = Repurposing. You spent all that time prepping and recording. Don’t just serve it once. Chop up segments for social. Turn interviews into blog posts. Republish as “Best Of” content. Archive it smartly so people can find it later.

Leftover content, when handled right, can fuel long term engagement. Don’t throw away anything tasty just because the initial serving is over.

Thanksgiving reminds us that people crave connection, comfort, and a sense of occasion. So does your audience, whether they tune in live, stream on demand, or binge your podcast during a road trip.

So, plan well. Deliver hot. Serve generously. And whatever you do, don’t forget the gravy.

Happy Thanksgiving. Pass the ratings.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Mike Gallagher Visits Centenarian Listener

img

Pictured above at right is Salem Radio Network host Mike Gallagher with loyal listener Joyce – who recently celebrated her 100th birthday. Gallagher had received an e-mail from Joyce telling him she was about to hit the century mark, which he shared during his daily on-air visit with Salem-Dallas colleague Mark Davis, who suggested to Gallagher that he make her birthday even more special by paying her a personal visit. Gallagher says, “Joyce is awesome. She listens on her iPad and e-mails me occasionally. As Thanksgiving approaches, I feel like the luckiest guy in the world to get to meet this 100-year-old listener. The intimacy of talk radio leads to special moments like these and I give thanks for being part of our industry.”

Industry News

Springfield, Massachusetts Radio Personality John O’Brien Dies

img

John O’Brien – one half of the morning drive team of “Bax & O’Brien” (with Mike Baxendale) that dominated the Springfield market for 27 years on Saga Communications’ WAQY-FM “Rock 102” – died on Sunday (11/24) after a long battle with cancer. “Bax & O’Brien” ruled the morning drive ratings battle in the market for most of the duo’s time working together hosting the talk-intensive daypart. O’Brien exited the station several years ago and moved to Florida in semi-retirement. Baxendale continues successfully hosting the morning show on WAQY with co-host Steve Nagle. Recently, O’Brien had been hosting a one-hour program called “OB Negative” on iHeartMedia’s WHYN-AM, Springfield with morning news anchor John Baibak. Pictured above in an undated photo is O’Brien (right) with Baxendale (left).

Industry News

Bonneville Sports Network Targets Sports Advertisers

Bonneville International is launching the Bonneville Sports Network to leverage the power of the company’s sports brands for advertisers who wish to buy nationally across markets or fully ownimg their local market. Bonneville says, “The platform brings together Arizona Sports, Seattle Sports, Denver Sports, Sactown Sports, and KSL Sports in Salt Lake City, delivering more than 63 hours of live sports programming every day across audio, video, digital, and social channels.” Bonneville president and CEO Tanya Vea adds, “Bonneville Sports Network gives advertisers both flexibility and scale. Our network reaches fans wherever and whenever they engage with sports, across every platform. Advertisers can now leverage that strength in a way that aligns with their goals, whether they’re pursuing national reach or meaningful local impact.”

Industry News

“SportsTalk 790” Unveils “The Morning Drive with Dan & Cole”

iHeartMedia sports talk KBME-AM, Houston “SportsTalk 790” announces its new morning show that will debut on Monday. “The Morning Drive with Dan & Cole” is hosted by Houston nativesimg Dan Mathews and Cole Thompson. Thompson has been with KBME for the past year producing “The A-Team” on the station and hosting, “The Night Cap.” Mathews began his career covering Houston sports and worked in Atlanta at Audacy’s WZGC-FM and Dickey Broadcasting’s WCNN-AM. Station program director Chris Gordy states, “We’re thrilled to add Cole to mornings, alongside Dan. Both guys eat, sleep and breathe all things Houston sports, and bring a passion and enthusiasm to kick off each morning right.”

Industry News

Report: Civic Media Cancels Two Programs

Wisconsin media company Civic Media has canceled two of the talk radio programs that aired across its network of progressive news/talk stations. Program hosted by Margaret Daun, aimg former Milwaukee County attorney, and former Republican legislative staffer Todd Allbaugh are no longer airing. The Milwaukee Journal-Sentinel reports that Allbaugh announced his exit via social media and said the reason was budgetary – for “the long-term financial viability of the company.” Allbaugh noted that he was told of the change before his did his final show, adding, “They did not have to give me a last show. It was immensely appreciated.” See the Journal-Sentinel story here.