Industry Views

TALKERS Books Announces Publication of Playing the Clip: The Digital Media Creator’s Legal Guide to Fair Use

TALKERS Books announces the release of, Playing the Clip: The Digital Media Creator’s Legal Guide to Fair Use, by media attorney (and imgTALKERS magazine associate publisher) Matthew B. Harrison, a work designed for today’s news/talk media environment where audio, video, screenshots, and quotes are not just supporting elements – but serve as the actual content itself. This technique has become particularly prevalent on YouTube and even cable news/talk TV but increasingly appears in audio form as what used to be called “actualities” – sound from another source.

The book introduces and defines what TALKERS identifies as the “Play the Clip” technique: the now-standard practice across broadcasting, podcasting, streaming, and social platforms of presenting the source material rather than merely describing it. Although this practice has become ubiquitous, it leaves content creators and providers vulnerable to legal ambiguity, uncertainty, and consequences.

At a time when creators increasingly rely on third-party media to inform, critique, and engage audiences, Playing the Clip addresses a persistent gap between how content is created and how the law evaluates it. Theimg book explains the legal concept of fair use not as a permission structure, but as a legal defense raised after copying has already occurred – an uncomfortable but essential distinction that underpins the entire analysis.

Rather than offering abstract theory or checklist-style guidance, the book focuses on how courts actually evaluate real-world uses. It examines the operational realities creators face: platform incentives, inconsistent enforcement, monetization pressures, and the false sense of security created by what “everyone else is doing.”

The central premise is straightforward: infringement is the starting point, not the conclusion- and fair use, when it applies, is the justification that must be built from there.

Playing the Clip is now available:

  • Print Edition (Amazon): $24.95
  • Kindle Edition (Amazon): Limited-time promotional price of $1.00

Free to TALKERS subscribers

In addition, TALKERS is making the book available at no cost to its readership for a limited time.

Below is a form just for TALKERS readers. Just submit your email address to receive access to a free digital copy, available in either EPUB or PDF format, depending on preference. This offer is intended to ensure that working media creators -regardless of platform or budget – can access the material during its initial release window. To receive a free book, please click here.

Industry News

Top News/Talk Media Stories This Past Week (April 20-24)

Here are the most talked about stories of the past week (4/20-24) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Negotiations Stalemate
  2. Strait of Hormuz Status / Gas Prices / Financial Markets
  3. GOP Plan to Fund ICE
  4. Navy Secretary Ousted
  5. Virginia Redistricting Issue
  6. Warsh Confirmation Hearings
  7. Tucker Carlson Laments Trump Support
  8. Lori Chavez-DeRemer Resigns as Labor Secretary
  9. S. Rep. Sheila Cherfilus-McCormick Resigns
  10. Patel Sues The Atlantic

People

  1. Donald Trump
  2. JD Vance
  3. Scott Bessent
  4. John Thune
  5. John Phelan
  6. Jack Hurley
  7. Kevin Warsh
  8. Tucker Carlson
  9. Lori Chavez-DeRemer / Sheila Cherfilus-McCormick
  10. Kash Patel

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

NAB Show: Hot Digital Trends: What to Know About Video, Podcasts, AI

By Holland Cooke
Consultant

imgMy notes from a real useful session with Amazon’s Andy Slater, Audacy’s Michael Biemolt, and YouTube’s Neha Taleja, moderated by WTOP’S John Wardock.

Video trends: 

  • Internet Advertising Bureau: Digital video revenue is strong, +25.4% year-over-year.
  • “It’s an accelerant” to podcasting. “Multi-modal engagement finds your audience where they are.”
  • Adding video to audio work builds trust. When they see the-face-behind-the-voice, they know you more.
  • “You’ve likely created the bulk of the content.” Adding video, “you’re repurposing.”
  • Low cost of entry. “You have an iPhone, buy a tripod.”
  • 233 million Americans have at least one smart TV, another distribution channel.
  • To be smart TV-friendly: solid lighting, quality mic, upgrade camera, catchy graphics/colors, make-up.
  • What makes someone click? Thumbnails!
  • NOT doing video is “a lost opportunity.”

Podcasts:

  • Podcast Time Spent Listening recently eclipsed Spoken Word radio TSL.
  • 58% of Americans are monthly podcast consumers.
  • “Audio + Video = podcasting in 2026.”
  • Service used most for consumption: YouTube 39% — Spotify 20% — Apple Podcasts 11%
  • “YouTube [#2 search tool, second only to owner Google] is a podcast discovery engine.”
  • IAB: 2025 podcast revenue: $2.9 billion.
  • “If you’re a radio station, you’re already in the audio business.”
  • Cannibalizing radio listening? No. “Your audience wants to spend time with your talent. Make it more convenient.”
  • “Podcasting was in ‘the training mode.’ Now it’s ready to run a marathon.”

AI trends:

  • Check out new YouTube AI tools! Among features: A/B testing thumbnails.
  • See also: OpusClip, Headliner, Descript, VivIQ, Riverside.
  • AI apps can translate work to other languages.
  • “Use it to save manhours. You have a very smart [virtual] intern.”

During Q+A, I asked: “You’ve given us some real useful ‘Do’s.’ What are the ‘Don’t’s?”

  • “Nonauthentic content”
  • “Anything forced, unnatural”
  • “Not listening. Losing connection with your audience.”
  • “Be careful with sports betting content, which dates quickly, short shelf life.”

If you missed any of this week’s NAB Show updates, click here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

“Stuff You Should Know” Tops Triton Digital’s March Podcast Ranker

Triton Digital’s Top U.S. Podcasts by weekly average downloads for participating networks for March is released andimg iHeart Audience Network’s “Stuff You Should Know” returns to the #1 spot. Cumulus Podcast Network’s “The Dan Bongino Show” is steady at #3, while Salem Podcast Network’s “The Charlie Kirk Show” falls eight places to #14. See the March ranker here.

Industry News

Yesterday’s Top News/Talk Media Stories (4/22)

The most discussed stories yesterday (4/22) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Negotiations Stalemate
  2. Strait of Hormuz Blockade
  3. DHS Funding Moves
  4. Navy Secretary Exits
  5. FBI’s NYTimes Investigation
Industry News

Mike McVay to Receive MIW Honor

Mentoring and Inspiring Women in Radio, Inc announces that McVay Media president Mike McVay is the recipient of the 3rd Annual MIW Erica Farber Impact Award that recognizes individuals “who drive meaningful change by actively engaging with impactful organizations and generously imgcontributing their time, expertise, and resources. Honorees are true champions of service, demonstrating an unwavering commitment to fostering growth and progress within the industry.” McVay was presented with the award by Erica Farber on April 20, at the MIW Lipstick & Lobster Dinner at Maggiano’s. MIW board president Sheila Kirby states, “Mike McVay has been a consistent and powerful advocate for both the radio industry and the advancement of women within it. His willingness to share his time, expertise, and influence has made a lasting impact on MIW and the broader community we serve. Mike doesn’t just support the mission, he actively helps move it forward, and that kind of leadership is exactly what the Erica Farber Impact Award represents.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/21)

The most discussed stories yesterday (4/21) on news/talk radio and related talk media according to TALKERS research:

  1. Trump Extends Ceasefire / Hormuz Blockade Continues
  2. Warsh Confirmation Hearing
  3. Virginia Redistricting Vote
  4. Gas Prices / Positive Retail Sales Data
  5. Sheila Cherfilus-McCormick Resigns
Industry News

Gregg Bell Returns to KJR-AM, Seattle

Sports media personality Gregg Bell is returning to iHeartMedia’s “KJR Sports Radio” as host of the 10:00 am to 12:00 noon program. This comes a week after talk host Marc James exited the station. The new program, “The Gregg Bell Show with Christopher Kidd” leads into “The imgIan Furness Show,” which moves to an earlier start by an hour. The Seattle Times notes that Bell has covered the Seahawks for the Tacoma News Tribune since 2014, and Kidd is an executive producer with KJR who co-hosts the “Seahawks Man 2 Man” podcast. Bell comments about working Kidd, saying, “We have great rapport. I value his input. He’s a Seattle kid, born and raised, and a Coug. He’s a little younger than I am, so that gives another perspective.” See the Seattle Times’ coverage here.

Industry News

WWO: Guidelines for Using AI to Build Your Media Plans

Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group addresses the use of AI by local advertisers to inform their media plans. Cumulus president of operations Bob Walker says that use of AI is fine but there are “some watchouts and best practices to consider.” Heimg offers these tips: 1) Be exact: The more specific the language used, the more accurate the response; State a desired outcome like “grow awareness”, “increase sales”, or “expand my customer base”; 2) Use reputable sources within search queries to get accurate information; 3) Take careful note of sourcing and dates: Don’t take data at face value without checking it; 4) Understand that AI platforms are different: Results will vary depending on the platform; and 5) Expect responses will change: Lots of factors impact the AI answers so read them carefully. See the full blog post here.

Industry News

Yesterday’s Top News/Talk Media Stories (4/20)

The most discussed stories yesterday (4/20) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Iran Closes Hormuz
  2. Lori Chavez-DeRemer Resigns as Labor Secretary
  3. Virginia Redistricting Vote / Looming House Expulsion Votes
  4. Patel Sues The Atlantic
  5. Tucker Carlson Apologizes for Supporting Trump /The Onion Bids to Lease InfoWars
Industry News

Tony Katz Show Adds Affiliates

imgThe Key Networks nationally syndicated “Tony Katz Today” program adds new affiliates as WFDF, Detroit “910 Superstation” and WHBO-AM/W233CV, Tampa add the program to their lineups. The program airs daily from 12:00 noon to 3:00 pm ET from flagship WIBC-FM, Indianapolis.

Industry News

Top News/Talk Media Stories Over the Weekend (April 18-19)

The most discussed stories over the weekend (4/18-19) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Hormuz Tensions
  2. New Theory Trump Assassination Attempt Staged
  3. Tariff Refunds Process
  4. Trump’s Powell Threat
  5. Louisiana Mass Shooting
Industry News

Townsquare and KSE Announces Digital Marketing Deal

Townsquare Media and Denver’s Kroenke Sports and Entertainment – owner of radio stations – announce a digital marketing deal. Shaun Collignon is chief revenue officer of Townsquare Ignite and he says, “KSE Radio / Kroenke Sports & Entertainment represents some of the most valuable and engaged audiences in media today. By integrating Townsquare Ignite’s data-driven platform, strategy and executionimg capabilities, we’re enabling KSE to scale its digital offering and drive stronger, more measurable results for its clients. This partnership is a powerful example of how media companies can evolve and win in a performance-driven marketplace.” Townsquare launched their Media Partnerships division in 2024 in which it provides a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare’s own growth and success, with digital now comprising over 50% of Townsquare’s total revenue and profit. KSE Radio SVP and general manager Joel Clary says, “Kroenke Sports and Entertainment is excited to partner with Townsquare Ignite for all of our entertainment assets in the Denver market. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients.”

Industry News

Charlie Kirk’s Accused Killer Seeks to Keep Cameras Out of Courtroom

The man accused of killing Charlie Kirk is petitioning the judge in his murder trial to keep cameras out of the courtroom, arguing that live broadcasts are violating his right to a fair trial. Tyler Robinson is due in imgcourt today (4/17) Friday when his lawyers will argue that biased coverage is tainting potential jurors in his aggravated murder case.  According to Audacy’s report, media organizations, prosecutors and Kirk’s widow, Erika, want the court to allow cameras. They argue the best way to guard against the misinformation and conspiracy theories that concern Robinson’s defense team is to make the process transparent. Read the Audacy story here.

Industry News

Top News/Talk Media Stories This Past Week (April 13-17)

Here are the most talked about stories of the past week (4/13-17) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Israel’s Lebanon Attacks
  2. Trump-Vance vs The Pope / Trump’s AI Jesus Posts
  3. Trump Threatens Jerome Powell
  4. Looming Expiration of FISA 702
  5. Swalwell & Gonzales Exit Congress
  6. Orban Ousted
  7. Fairfax Murder-Suicide
  8. Labor Secretary Investigation
  9. New Jersey Special Election
  10. Russini-Vrable Scandal

People

  1. Donald Trump
  2. JD Vance
  3. Pope Leo XIV
  4. Mike Johnson
  5. Pete Hegseth
  6. Jerome Powell
  7. Eric Swalwell / Tony Gonzales
  8. Viktor Orbán
  9. Lori Chavez-DeRemer
  10. Dianna Russini / Mike Vrable

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Philadelphia to Be Prominent in Beasley’s America’s 250th Initiative

Beasley Media Group announces that in celebration of America’s 250th anniversary, its Community of Caring Initiative will roll out across on-air, digital, and in-car platforms, leading up to the historic milestone with Philadelphia playing a key role as the birthplace of American independence. The company says that as part of the initiative, stations will air public service announcements multiple times daily, ringing to lifeimg the defining moments of 1776 – from the leadership of Benjamin Franklin and John Adams to the actions of the Continental Congress and George Washington’s crossing of the Delaware. These messages will be complemented by live and recorded interviews throughout 2026, featuring special guests sharing stories and perspectives tied to America’s founding and evolution. Beasley chief communications officer Heidi Raphael adds, “At this pivotal time in our nation’s history, Philadelphia holds an especially unique and powerful place in telling America’s story. Through our Community of Caring Initiative, we’re proud to share that story across our platforms – connecting our audiences to the past while celebrating what lies ahead.”

Industry News

Shapiro Joins CNN as Contributor

Former longtime NPR journalist Ari Shapiro joins CNN as a contributor. CNN says, “Shapiro will bring his distinctive voice and signature wit to CNN’s on-air and digital programming, and will co-host a new video podcast titled, “Engagement Party,” alongside longtime colleague and friend, CNN anchor and analyst Audie Cornish. CNN says that on “Engagement Party,” Cornish and Shapiro will share the culture and ideas they’re engaging with – and why they’re obsessed. It will premiere on Friday, May 22.

Industry News

Forgy Returns to Saga from Medical Leave

Yesterday (4/15), Saga Communications announced that CEO imgChristopher S. Forgy had fully resumed his regular duties following a medical leave that began on February 13. The company adds that during his intermittent recovery from open heart surgery, Forgy remained available for consultation, led the company’s fourth-quarter and year-end 2025 call on March 12, 2026, and the executive team, headed by COO Wayne Leland and CFO Samuel D. Bush, maintained operational continuity.

Industry News

Yesterday’s Top News/Talk Media Stories (4/15)

The most discussed stories yesterday (4/15) on news/talk radio and related talk media according to TALKERS research:

U.S.-Israel-Iran War / Israel’s Lebanon Attacks
Trump-Vance vs The Pope
Trump Threatens Jerome Powell
New Jersey Special Election
Labor Secretary Investigation

Industry News

Murphy Named to Executive Post at Crossover Media Group

Media sales executive John Murphy is named vice president of strategic partnerships for Crossover Media Group. The move marks a reunion for Murphy with members of the Crossover Media Group team, with whom he’s worked as both a partner and a client. Most recently, Murphy served as senior vice president of content monetization at Veritone. In his new imgrole with Crossover, Murphy will work to secure new content as well as to expand the company’s client portfolio. Crossover managing member Sue Freund says, “We’ve known and worked with John for many years; his excellent relationships throughout the content and advertising communities make him a tremendous addition to our team in building strategic partnerships with clients, agencies, and content providers as we continue to grow. He has a proven track record of building high-performing sales organizations, monetizing premium content, and delivering performance-driven advertising solutions for brands, agencies and media partners.” Murphy comments, “I’m excited to be joining Crossover Media Group. The team has built a strong reputation for delivering results-driven solutions for both creators and advertisers, and I look forward to contributing to that momentum. There’s a clear opportunity to unlock new growth across partnerships, and I’m eager to help scale the business while driving meaningful value for clients.”

Industry News

Seaboard to Distribute “Killer Carl” Show

Seaboard Networks announces it is completing a deal to distribute the syndicated political interview talk show, “The Killer Carl Program.” Theimg show is hosted by Carl “Killer Carl” Brown and has been on the air for almost a decade and is part of the John Frederick Radio Network. Seaboard marketing solutions consultant Bob Stei says, “We welcome all shows that affiliates will desire. Carl seems to put his own views and thoughts first, and they are not based on just ideology. That is refreshing.” The program currently airs on stations throughout America including WJFM, Richmond; WJFV, Norfolk; WBRG, Lynchburg; and WLMB, Atlanta.

Industry News

Yesterday’s Top News/Talk Media Stories (4/14)

The most discussed stories yesterday (4/14) on news/talk radio and related talk media according to TALKERS research:

U.S.-Israel-Iran War / U.S. Blockade
Trump-Vance vs The Pope
Looming Expiration of FISA 702
Swalwell & Gonzales Exit Congress
Trump Threatens to Fire Jerome Powell

Industry News

Cumulus Speeding Toward Chapter 11 Exit

Yesterday (4/13) in U.S. Bankruptcy Court in Houston the Modified Joint Prepackaged Chapter 11 Plan of Reorganization of Cumulus Media Inc. and Its Debtor Affiliates was filed. While the proposed order has yet to be approved by the judge, it is expected to be approved soon and clears theimg way for the reorganization to move to the next step – approval from the Federal Communications Commission. When fully consummated, the plan will have eliminated $592 million of debt for Cumulus and puts control of the company into the hands of secured creditors. A new board of directors will be elected and although current executive management may remain in their positions, it is entirely up to the new board of directors to determine the company’s officers.

Industry News

WJR’s Jamie Edmonds to Take Leave to Battle Breast Cancer

WJR, Detroit morning drive co-host Jamie Edmonds announces to listeners that she will be taking a leave of absence after being diagnosed with breast cancer. Cumulus Media notes on the WJR website that Edmonds shared the news during the program yesterday, “explaining that her absence from some recent shows had been related to her health and imgtreatment schedule. Edmonds, 42, said the diagnosis came unexpectedly about two months ago and described it on the air as a ‘total gut punch.’ A mother of a young daughter, she acknowledged the fear that followed the discovery but said she is confident in her care team and treatment plan at Henry Ford Health. Edmonds told listeners she has already begun chemotherapy and believes she will get through the process.” Edmonds says her oncologist emphasized the importance of consistent sleep and recovery during chemotherapy. She made clear that the change is temporary and that she plans to remain connected to WJR and its audience as she is able while focusing on her health.

Industry News

Yesterday’s Top News/Talk Media Stories (4/13)

The most discussed stories yesterday (4/13) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / U.S. Blockade of Iran Ports
  2. Trump-as-Christ AI Image / Trump vs Pope Leo
  3. Swalwell and Gonzales to Exit Congress
  4. Minnesota ICE Investigation
  5. Looming Expiration of FISA 702
Industry News

Top News/Talk Media Stories Over the Weekend (April 11-12)

The most discussed stories over the weekend (4/11-12) on news/talk radio and related talk media according to TALKERS research:

Iran Negotiations / U.S. to Blockade Strait of Hormuz
Swalwell Scandal
Trump vs The Pope / Trump-as-Christ AI Post
Orban Ousted
Epstein Files-Melania

Industry Views

Creators, Commentators, or Publishers: Liability Remains the Same

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgThe rise of independent, talk show-style political commentary on YouTube has created a new class of media actors who do not see themselves as broadcasters, journalists, or publishers. They see themselves as creators. That distinction is real in terms of identity, tone, and platform. It is not real where it matters most: liability.

The difference exists in how the work is produced and presented. It disappears the moment the content is published.

In practice, these creators are engaging in acts that courts have long recognized as publication. They are selecting topics, framing narratives, editing clips, and distributing content to large audiences. Those decisions are not neutral. They are editorial.

The absence of FCC regulation in this space has created a persistent misunderstanding. Traditional broadcasters operate under a regulatory framework that includes licensing and content restrictions. Independent creators do not. But the lack of FCC oversight does not reduce exposure. It removes one layer of regulation while leaving the core legal risk fully intact.

Defamation law applies equally to both groups. A false statement of fact about a real person that causes reputational harm can give rise to liability whether it is spoken on a licensed radio station or uploaded to a monetized YouTube channel. The standards may differ depending on whether the subject is a public or private figure, but the underlying obligation remains the same: accuracy matters.

There is no YouTube exception. There is no creator carveout. The law does not care how the content was distributed, what the platform calls you, or how you see yourself. It cares who made the statement, who chose to publish it, and whether it was false.

The structure of YouTube content introduces additional risk. Many creators rely on rapid production cycles and clip-based commentary. This increases the likelihood of error, particularly when context is compressed or omitted. Editing choices that seem minor from a production standpoint can materially change meaning, which is precisely the type of conduct that courts examine in defamation and false light claims.

Monetization further complicates the analysis. Revenue from ads, memberships, or sponsorships strengthens the argument that content is commercial in nature. That does not eliminate First Amendment protections, but it can influence how a court evaluates intent and reasonableness.

There is also a tendency to assume that platform norms provide a form of protection. If a piece of content is allowed to remain online, or even promoted by an algorithm, it can feel implicitly validated. That assumption is misplaced. Platform enforcement decisions are not legal determinations. They are business judgments.

The most important point is simple and often overlooked. Liability does not turn on intent. It turns on what was said, whether it was false, and whether reasonable steps were taken to verify it.

The platform may change how content looks. It may change how fast it spreads. It may change who gets to participate.

It does not change the consequences of getting it wrong.

Time passes. Technology and fancy packaging change. Exposure and liability do not. 

Matthew B. Harrison is a media and intellectual property attorney who advises talk show hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Top News/Talk Media Stories This Past Week (April 6-10)

Here are the most talked about stories of the past week (4/6-10) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Iran Ceasefire / Israel’s Lebanon Strikes
  2. Oil Prices / Financial Markets Activity
  3. Trump and 25th Amendment Talk
  4. Trump vs NATO / Vance in Hungary
  5. Bondi Epstein Deposition
  6. Melania Epstein Statement / Epstein Files
  7. Birthright Citizenship / Georgia, Wisconsin Elections
  8. DHS Funding / Privatization of TSA
  9. SCOTUS Bannon Case Ruling
  10. Artemis II Mission

People

  1. Donald Trump
  2. Pete Hegseth
  3. Benjamin Netanyahu
  4. JD Vance / Marco Rubio
  1. Melania Trump / Jeffrey Epstein
  2. Jared Kushner / Steve Witkoff
  3. Mohammad Bagher Qalibaf
  4. Clay Fuller
  5. Markwayne Mullin
  6. Steven K. Bannon

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WTOP Promotes Woodfork as Part of Renewed Sports Initiative

Hubbard Radio all-news WTOP, Washington promotes Rob Woodfork to senior sports analyst in what the organization calls its “ongoing evolution of its local sports coverage.” WTOP director of news and programming Julia Ziegler states, “We are excited to announce Rob’s promotion. This imgis a key part of our long-term strategy to transform how we cover sports. We’re committed to delivering content that goes beyond highlights and final scores – focusing instead on context, analysis, and storytelling that resonates with today’s audience.” WTOP says that in his new role, Woodfork will lead a more dynamic, multi-platform approach to sports journalism, anchored by daily video and audio commentary designed for modern consumption habits. His work will prioritize insight and authenticity – meeting audiences where they are, particularly among Gen X and Millennial fans seeking more than traditional sports updates.

Industry News

BIA Revises Local Ad Forecast; Political Key to Broadcast’s Success

BIA Advisory Services revises its 2026 U.S. Local Advertising Forecast that it first released in Q4 2025 and is now projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1% year-over-year growth compared with 2025. Among the reasons for the increase is a stronger-than-expected performance in mobile political ad spend.  BIAimg says, “Political advertising will drive key spending this year. BIA projects approximately $8.4 billion in local political spending, creating substantial revenue opportunities across broadcast television, linear cable, CTV/OTT, radio, and direct mail. While some legacy formats, including print, continue to face long-term declines, others are evolving. Across the market, advertisers are increasingly adopting full-funnel strategies, combining high-reach media such as cable, broadcast, and OOH with data-driven digital channels to drive both awareness and measurable outcomes. Radio also remains a stable local medium, with additional opportunities emerging through digital audio, including streaming and podcasts.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/8)

The most discussed stories yesterday (4/8) on news/talk radio and related talk media according to TALKERS research:

  1. Iran Ceasefire / Israel’s Lebanon Strikes
  2. Oil Prices / Financial Markets Activity
  3. Trump and the 25th Amendment
  4. Bondi Epstein Deposition
  5. Trump vs NATO / Vance in Hungary
Industry News

Podtrac Top U.S. Podcasts for March Remain Steady

Podtrac releases its Top Podcasts ranker for March 2026 based on U.S. unique monthly audience for participating networks and nothing changedimg from February in the top five as NPR’s “NPR News Now” stays in first place. Some moves of note include DailyWire’s “The Ben Shapiro Show” rising one spot to #6; Silverloch’s “The Dan Bongino Show” falling two places to #11; and NPR’s “The NPR Politics Podcast” climbing 10 places to #19. See the complete ranker here.