The most discussed stories yesterday (4/7) on news/talk radio and related talk media according to TALKERS research:
Cumulus Media appoints Luis Segura operations manager for its news/talk WMAL-FM, Washington, DC, effective May 4. Program director Bill Hess retired at the end of 2025 after a long time leading the station. Segura was most recently program director for the company’s KSFO,
San Francisco. Cumulus chief content officer Brian Philips says, “Among our strong field of Cumulus programmers, Luis leapt from the pack as the person possessing the energy and imagination to lead WMAL. Luis visualizes the multi-dimensional future of this big brand. The immense benefit of keeping Luis ‘in house’ is that he will continue to offer expert counsel to our revitalized operations in San Francisco and Los Angeles, as needed.” Segura says, “I’m incredibly excited to work with the legendary staff of Cumulus’ flagship news/talk. WMAL is packed with national names like Larry O’Connor and Chris Plante, and I can’t wait to join the team.”
Woodward Community Media’s Appleton, Wisconsin news/talk WHBY says that following a historic year celebrating a century of service to Northeast Wisconsin, it is launching its new brand identity and logo. Woodward says, “The rebranding effort comes on the heels of WHBY’s year-long, 100th-anniversary celebration, which concluded last week. While the festivities honored the station’s deep roots and legacy since 1925, the new visual identity is designed to carry that legacy into a multi-platform future. The new look is encapsulated by the station’s rebrand slogan: Brand New Look. Same Trusted Voice. Woodward Fox Valley market manager B.J. DeGroot says, “We spent the last year looking
back at a century of service to the Fox Valley, but today, we turn our gaze forward. After retiring our special 100-year commemorative look, we didn’t want to just go back to ‘business as usual.’ We’re kicking off our second century with a fresh new look that reflects the evolution of WHBY and our unwavering commitment to the next generation of listeners.” WHBY brand manager Alex Thomas adds, “We are excited to usher in a new era of WHBY. Our rebrand represents a new chapter of WHBY and reflects who we are today and where we are heading next. This transformation goes beyond a new logo. It represents our vision of strengthening community awareness, enhancing the way we deliver news and conversation in the Fox Cities and beyond. While our look may be changing, our core values remain the same. Being trusted, local, and community driven remains a pillar of WHBY.”
By Walter Sabo
A.K.A. Walter Sterling, Radio Talk Show Host
Assessing the hourly threat to the very existence of the medium of radio is a popular hobby among conventioneers. The audience levels for radio are astonishingly constant since 1970, but according to “radio people,” they are living at the edge of a volcano. Spotify radio, SiriusXM radio, Pandora radio, TuneIn radio, Internet radio, there are all kinds of radio! General Motors wants to throw AM/FM radio out of the car as in “do you really need radio in the car?” Radio’s response to the in-car-removal threat is by promising non-stop typhoons and hurricanes.
The actual threats to established radio companies are non-established radio companies. With the death of meaningful on-air competition, a consolidated industry can easily anticipate the strategies of all major “brands” (formerly known as stations). What cannot be anticipated are actions that are a true threat: Outlier owners throwing creative grenades into the sleepy radio ecosystem.
All viable radio formats launched as unanticipated surprises. New formats are greeted with hostility and predictions of doom. All of them. Yes, even adult contemporary. Eventually – or tomorrow – a new format will be deployed by a desperate owner with a handful of stations, an owner with a retailer’s mentality will go for broke with a format – or a series of shows – that will not be anticipated, cannot be duplicated and is not cheap.
See the threat? A true threat will be a new format that successfully attacks the core of dozens – hundreds of established stations, stations owned by venture capital. It will not be anticipated, cannot be duplicated by hundreds of stations and does not “scale” i.e. isn’t cheap. But the new format would be so rapaciously embraced by the public that it would force all other stations to completely change their on-air content and their sales strategies. Imagine the impact of that threat.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.
The Associated Press is planning staff cuts to its U.S. workforce, according to a story from Axios. This is part of a broader restructuring “away from hyper-local print coverage and toward video and national topics,” according to executive editor Julie Pace and global chief revenue officer Kristin Heitmann. It’s not surprising that the AP’s revenue from
U.S. newspapers has shrunk, but right now it accounts for less than 10% of total revenue. In fact, “Revenue from that cohort has declined 25% over the past few years, while revenue from tech companies has grown roughly 200%.” The story goes on to note, “Over the past few years, the AP’s business has evolved to become less reliant on local newspaper revenue and more reliant on a broader set of customers, including digital outlets, broadcasters and non-news companies.” See the Axios piece here.
The most discussed stories yesterday (4/6) on news/talk radio and related talk media according to TALKERS research:
Radio personality Leanne Graham (left) returns to Dick Broadcasting Company’s WRNN, Myrtle Beach, South Carolina’s “Hot Talk 99.5” as part of the morning slow alongside host Joe Cats (right) and producer DJ Slide (center). Graham stepped away from the station in 2021. Station
PD and operations manager Charlie Steele says, “We’re excited to have Leanne back in the family. Her energy and personality will be a great addition to the show, and I’m excited to hear where Joe, Leanne, and DJ Slide take the show next.” Graham comments, “Just when I thought I was out, they pulled me back in. But seriously, the path of least resistance has a funny way of surprising you. Never in a million years did I imagine my ‘restart button’ would lead me back on air – but I know it’s because it brought me home to my long-lost family at WRNN. I feel like the prodigal daughter finally finding her way back.”
The most discussed stories over the weekend (4/4-5) on news/talk radio and related talk media according to TALKERS research:
Ann Marie Licata rises to CEO of the iHeartMedia Multiplatform Group, the largest of the company’s three operating segments. Licata was previously president of markets group & sales operations. The company’s other two operating segments will continue to be led by Conal Byrne, CEO of the Digital Audio Group, and Mark Gray, CEO of the Audio and Media Services Group. The Multiplatform Group includes the iHeartMedia 
Markets Group, including the radio stations, the iHeart live events and sponsorships; the radio networks businesses, including Premiere and TTWN; the Enterprise Business Development Group; and data targeting and attribution products for broadcast radio. iHeartMedia chairman and CEO Bob Pittman states, “We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment. In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses – including podcasting and the iHeartRadio digital service – as well as our iconic live music events and awards shows. We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.” The company also announced that Bernie Weiss will be promoted to president of the Markets Group. Weiss will oversee the operations of the company’s 160 markets. Weiss was previously COO of the iHeartMedia Markets Group.
Triton Digital says NBC Sports has selected it to power key components of its podcast and digital audio infrastructure. Through a suite of Triton technologies, NBC Sports will leverage advanced hosting, monetization, audience measurement, and audience insights tools to support and scale its growing podcast and digital audio portfolio. Triton president and CEO
John Rosso states, “We’re really excited to work with NBC Sports and support their continued growth in podcasting. Premium media companies are investing heavily in digital audio, and they need infrastructure they can trust to scale audiences and monetize effectively. Our goal is to make that easier – bringing together hosting, measurement, and monetization in one place so teams can focus on creating great content.”
Here are the most talked about stories of the past week (3/30-4/3) on news/talk radio and related talk media according to TALKERS:
Stories
People
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
Cumulus Media appoints Joyce Wirthlin vice president/market manager for its Salt Lake City station group that includes news/talk KKAT-AM and four music brands plus its digital marketing services for local advertisers. Wirthlin most recently served as market president for iHeartMedia’s Salt Lake City operations. Cumulus Media president of operations Dave
Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”
Red Apple Media unveils a new weekend program on WABC, New York hosted by former NYC mayoral candidate, co-founder and spokesman for United Bodegas of America, and chairman of the New York State
Federation of Taxi Drivers, Fernando Mateo. The new show, “No Excuses with Fernando Mateo” airs Sundays and 6:00 pm. Station owner John Catsimatidis says, “There are 65 million Hispanics in the U.S. and New York City is home to nearly three million of this fast growing population… With Mateo as part of our on-air lineup, we can super serve the needs and interests of the Hispanic community.”
The most discussed stories yesterday (4/1) on news/talk radio and related talk media according to TALKERS research:
Former FBI Assistant Director Dan Bongino returned to the podcast universe after a year with the Trump Administration and his daily podcast
has climbed up Triton Digital’s U.S. Podcast Ranker, finishing at #3 for the February 2026 period. Audioboom’s “Pod Save America” displaced iHeart Audience Network’s “Stuff You Should Know” for the #1 spot. Elsewhere, Salem Podcast Network’s “The Charlie Kirk Show” fell two places to #6 as did iHeart Audience Network’s “The Clay Travis and Buck Sexton Show,” which landed at #12. See the complete ranker here.
Cumulus Media files a notice with the Securities and Exchange Commission revealing that it is unable to files its annual 10-K with the Commission due to its status in Chapter 11 bankruptcy protection.
Specifically, since the company must get permission from the court to retain PricewaterhouseCoopers LLP as the independent registered public accounting firm for the company and its subsidiaries to complete the 10-K, it must wait to clear the objection hurdle expected to be complete by April 8. Cumulus notes that the ultimate timing of its filing of its Annual Report is dependent upon entry of the order.
The most discussed stories yesterday (3/31) on news/talk radio and related talk media according to TALKERS research:
Connoisseur Media is both a buyer and a seller in news today. First, the company announces it is acquiring five radio signals in Nebraska from NRG Media. Those include news/talk KLIN-AM, Lincoln and its FM translator K257GN-FX and four music stations – three in Lincoln and one licensed to Milford, Nebraska. Connoisseur says the transaction is
pending regulatory approval by the FCC and is expected to close in summer of this year. Connoisseur CEO Jeff Warshaw states, “We are over the moon to be able to add these phenomenal properties and team to our company. This marriage will allow us to even better serve the community and our clients.” NRG Media CEO Mary Quass adds, “The Lincoln stations have been a very important part of our story, and we are pleased to pass them to Jeff and his team. Jeff is a broadcaster who shares our commitment to great local service, quality programming, and deep community connections!” At the same time, Connoisseur is entering into a deal with MSC Radio Group to sell its Topeka cluster that includes news/talk WIBW-AM and three music brands. About this sale, Jeff Warshaw says, “We’re incredibly proud of the impact these stations have had in Topeka and the connections they’ve built with listeners. As we continue to refine our portfolio, this agreement allows us to focus our resources on key growth markets while ensuring these stations are well-positioned for the future with KNZA. We’re confident they will continue their legacy of serving the community with a strong emphasis on local engagement, news, and partnerships.”
Audacy promotes Debbie Kenyon to regional president for its Central U.S. markets. Kenyon currently manages the company’s Detroit stations, and her new responsibilities will include Chicago, Cleveland, Minneapolis, Milwaukee and Madison. She’ll oversee such heritage
signals as WSCR-AM/FM “The Score” and news/talk WCCO-AM. Audacy president and CEO Kelli Turner comments, “Debbie Kenyon has been a pillar of our business for over a quarter century, and her elevation to regional president for our Central region is a testament to her ability to drive innovation and deliver consistent performance. Her appointment supports our commitment to empower our teams and build on our unmatched presence in local markets and communities while fully leveraging our scale and reach.” Kenyon joins Jeff Federman, Mark Hannon, Claudia Menegus and chief business officer Chris Oliviero in regional president roles overseeing key Audacy markets.
Beasley Media Group announces that programmer Adam Star rejoins the company as program director for its Augusta, Georgia radio cluster
that includes news/talk WGAC and four music brands. He previously served as operations manager for Beasley’s Fort Myers stations prior to the sale of the properties to Fort Myers Broadcasting and Sun Broadcasting. Vice president of operations AJ Lurie states, “Adam has a great instinct for what connects with audiences and how to position our brands for growth. We’re looking forward to the energy and perspective he brings as he partners with the team in Augusta.”
The most discussed stories yesterday (3/30) on news/talk radio and related talk media according to TALKERS research:
Talk host Chris Stigall – who’s heard on Salem Radio Network and Salem News Channel in morning drive (6:00 am to 9:00 am ET) – announces in a social media video that will run for congress in the
Missouri 6th congressional district. Stigall is a Missouri native who graduated from Northwest Missouri State University and who says five generations of his family have called the 6th district home. He says, “After prayer, believe me, a lot of prayer, and careful consideration with my family, on this 250th anniversary of our great country this year, I’ve decided it’s time to join in the fight.” Stigall says he’s leaving Salem Media to run after U.S. Rep. Sam Graves announced he’s not running for reelection. See TV5 in Kansas City’s coverage and Stigall’s video here.
The most discussed stories over the weekend (3/28-29) on news/talk radio and related talk media according to TALKERS research:
Salem Media reveals a deal with The Roku Channel that will see its Salem News Channel available on Roku’s ad-supported streaming channel. Salem notes that while Salem News Channel has long been available through a dedicated Roku app, this new distribution places the network 
directly within Roku’s Live TV guide, allowing viewers to discover as they browse and begin watching instantly. Salem News Channel VP and general manager Cary Pahigian says, “This is a significant expansion of Salem News Channel’s reach, which already increased viewership by over 178% this year. Being part of The Roku Channel opens the door for entirely new audiences to discover the unique news and opinion that SNC provides.” This news comes two weeks after Salem announced Salem News Channel is joining Amazon Prime Video’s free, ad-supported TV (FAST) channel.
Here are the most talked about stories of the past week (3/23-27) on news/talk radio and related talk media according to TALKERS:
Stories
People
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
At the most recent hearing in United States Bankruptcy Court in Houston, Judge Alfredo Pérez agreed that Cumulus Media may use cash collateral
to continue to operate its business as it makes its way through the Chapter 11 process that could be finalized in May if the pre-packaged bankruptcy plan continues to go smoothly. Attorneys for Cumulus reported to the court that the company now has the backing of 83% of its lenders for the reorganization plan that would put control of the company in the hands of the secured creditors. Once complete, the reorganization will have eliminated some $592 million of the company’s debt.
Cumulus Media promotes Darlene Park to regional vice president, Cumulus Central Indiana. In this role, Park adds oversight two more Indiana music outlets to the Indianapolis stations she is overseeing that
include sports talk WXNT-AM. Cumulus Media president of operations Dave Milner comments, “We are thrilled to promote Darlene to Regional Vice President for Central Indiana, where she will oversee Indianapolis, Kokomo, and Muncie. Since joining Cumulus Media, Darlene has proven to be a strong leader who builds positive, high-performing cultures. Her ability to inspire teams and drive consistent, impactful results makes her exceptionally well-suited to lead this expanded region.”
The Florida Association of Broadcasters will honor Beasley Broadcast Group CEO Caroline Beasley as a 2026 inductee into the Florida Broadcasters Hall of Fame on June 18 at The Breakers Palm Beach. The Florida Broadcasters Hall of Fame recognizes individuals whose careers have left a lasting mark on Florida’s radio and television industry. Inductees are selected based on a distinguished professional career directly tied to Florida and at least 25 years of service to broadcasting.
Connoisseur Media agrees to sell its five South Dakota radio stations to Brookings Radio, LLC, locally owned and operated by Cami Powers, her husband Derrick Powers, and Chad Hogie. Brookings Radio, LLC will acquire KBRK-AM and KBRK-FM licensed to Brookings, KDBX-FM licensed to Clear Lake, and farm news formatted KJJQ-AM and KKQQ
-FM, licensed to Volga. The transaction is pending regulatory approval by the FCC and is expected to close in early summer of this year. Connoisseur Media CEO Jeff Warshaw states, “The Brookings market did not fit into the long-term vision we set out for Connoisseur. As we pursued a potential sale, we looked for local quality operators to purchase these stations and found that the best operators in the market already worked for us! This is not the first time we have encouraged some of our local management to break into ownership so that they could continue to serve the communities we are so committed to. We are incredibly happy that Cami and her group stepped up to the challenge.”
The most discussed stories yesterday (3/25) on news/talk radio and related talk media according to TALKERS research:
Today (3/25) at 10:00 am PT, KBLA, Los Angeles-based, nationally syndicated talk radio host Tavis Smiley will interview the four candidates
who were excluded from the recently canceled March 24 KABC-TV | University of Southern California gubernatorial debate. Smiley says he’ll speak with Xavier Becerra, Tony Thurmond, Betty Yee, and Antonio Villaraigosa separately in four 15-minute segments about the race, their campaigns, and their plans for California’s future. He adds, “It’s no coincidence that the four gubernatorial candidates who were excluded from a debate hosted by ABC7 and USC – canceled due to public outcry – are now appearing on KBLA Talk 1580, a Los Angeles-based, Black-owned, progressive radio station, to discuss their campaigns and the race for California’s top office.”
The most discussed stories yesterday (3/24) on news/talk radio and related talk media according to TALKERS research: