Pending Business: Thank You, Mr. President
By Steve Lapa
Lapcom Communications Corp
President
How about a collective “thank you” to the 45th president of the United States for keeping your talk radio programming relevant, timely, unpredictable and most of all engaging?
The interpretation, speculation and compilation of facts, opinions and reporting will be non-stop until this chapter of the news cycle meets the next chapter. This is a never-ending saga that keeps the dial locked into your talk radio frequency. This is the content that keeps the electronic water cooler crowded with listeners who can’t get enough.
Whatever comes next in this chapter of history unfolding in front of our collective ears and eyes is the oxygen that keeps the talk radio world alive and well every day. By the way, the 45th president of the United States just may have pulled your typically soft talk radio summer sales out of the basement and pushed you into an express elevator to the penthouse.
Are you still feeling the drumbeat of the naysayers predicting how talk radio will age out? Or better yet, run its course? My prediction is talk radio is about enter a phase previously unmatched in American broadcast history. Seriously. When was the last time a former president of the United States owned the headlines and collective headspace of talk radio hosts and listeners worldwide for so many years? Never.
Let’s get ready to refresh our summer vacation schedules, seasonal sales packages, rates, and most of all strategies. Start here:
— Sell the concept. Leave the opinions and banter about indictments, politics and the law to your on-air talent. Focus instead on the unique value of the engaged audience.
— Experts are important. Chances are your talk radio hosts will be smart enough to break down the issues and lean on experts to help the audience understand the ramifications. Credibility and consistency can make your coverage stand apart. Show your advertiser what makes your coverage different and better.
— Talk radio goes where TV and video can’t – the car, the beach, even the backyard. Sell the need to know on the go.
— Unfolding the unpredictable. Your listeners want the “inside scoop” on what the next chapter of this saga looks like. Your on-air talent look for every opportunity to give their listeners a peek behind the opinion curtain. The seller’s job is to bring the value of that connection to life on every sales call.
Talk radio is alive and well every day. It’s up to you to show your advertisers the value of instant access to a trusted voice.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
Mark Twain reckoned that “the difference between the almost right word and the right word is the difference between the lightning bug and the lightning.”
“During that time, he has guest-hosted statewide news/talk programs as well as a regular weekend show, produced their daily morning show, worked with clients in a creative variety of ways, and spent countless evenings and weekends announcing local soccer and baseball games.” KFAB program director Scott Voorhees adds, “Emery will continue KFAB’s nearly 100-year-old tradition of on-air personalities who are passionate about connecting with the community we serve. It’s not about hammering an agenda; it’s about entertaining and relevant conversations of interest to Omaha/Council Bluffs and the surrounding area.”
Radio, and KGFJ Radio among others, joins such former recipients of the award as Rush Limbaugh, Sean Hannity, Bill O’ Reilly, Mark Levin, Michael Savage, Glenn Beck, Bob Grant, Thom Hartmann, Alan Colmes, Joe Madison, Karen Hunter, Al Franken, Brian Lamb, Norm Pattiz, Ian Freeman and others dating back to the origins of TALKERS in the late 1980s. Some two years ago, Smiley’s media company acquired an AM radio station in Los Angeles, the former hip hop legend KDAY, and transformed it into a new station and format – KBLA Talk 1580 – where he’s assembled an outstanding on-air staff, including himself, with the 
passionate mission of, as he puts it, “unapologetically serving people of color and who are politically progressive.” In making the announcement of this year’s recipient, TALKERS founder Michael Harrison states, “This is our longest-running and most-important award. Mr. Smiley has risen to the enormous talk radio challenge of providing underserved African Americans and progressives with a major commercial platform in the nation’s second largest market with a worldwide reach. In today’s political environment and struggling AM radio industry, it doesn’t get any more ‘First Amendment’ than that.” Tavis Smiley was presented the award by Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. 
Last week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.
Second Amendment Foundation. The complaint states that journalist Fred Riehl was researching the case of The Second Amendment Foundation v. Robert Ferguson and asked ChatGPT to provide a summary of that complaint and received one that stated the suit’s plaintiff is Second Amendment Foundation founder Alan Gottlieb who accuses Walters as treasurer and chief financial officer of embezzling funds. Walters says, and Gottlieb confirms, that he didn’t serve in either position and didn’t steal anything. In the AI world, false text from services like ChatGPT are called “hallucinations.” As with any defamation case, Walters will have to prove he’s suffered damages, but this case will be interesting to watch as it appears to be the first such legal case involving the work of AI. 
unexpectedly on June 5 after a brief illness at the age of 59. JVC Broadcasting executive vice president Bruce Shepard states, “It is with an extremely heavy heart that I bring you the news that early this morning, Lev, a dear member of our JVC Family, our co-worker, our friend, lost his battle and was taken from us way too soon. We will miss Dave more than words can possibly say.”
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within the realm of the company going forward?” “How can radio remain true to its roots and mission as an audio medium and theater-of-the-mind without missing the opportunities provided in a multiplatform environment?” plus more. Pittman says that this is a “golden moment” for both radio and the larger field of audio in which it is and will remain a major player. He pointed out that “25% of iHeart’s stations do not play music” and that more and more shows on the company’s music stations are “actually talk shows that play little or no music at all.” He reaffirmed the company’s awareness that personality plays an important role in the presentation of music and it is its intention to pivot back in that direction. He candidly addressed the divide between the coastal elites who influence the direction of national media but are largely out of touch with the heartland and the rest of real America. 
Election Coverage; Curtis Sliwa: Closing of Lenny’s Pizza for Best Personality, Social Media; and “The Other Side of Midnight” host Frank Morano’s interview with William Shatner for Best Podcast. Red Apple Media CEO John Catsimatidis says, “I am proud of our talent and all station personnel that have worked hard to make 77WABC the station it once was. Our talent and staff are leaders in their field; our on-air personalities include the biggest names in New York. We’re just getting started. There is always more to come from the iconic 77WABC.”
was a violation of the non-compete portion of his contract. Axios reports that Carlson’s lawyers say, “Any legal action by FOX would violate [Carlson’s] First Amendment rights.” The Axios piece goes on to say that Carlson is accusing FOX News of breach of contract for breaking their promise to not settle the Dominion Voting Systems lawsuit in a manner in which it would indicate wrongdoing on the part of Carlson. It’s been reported that firing Carlson was a part of FOX’s settlement agreement with Dominion. 
Orlando among numerous music outlets. iHeartMedia area president for Central Florida Barbara Latham says, “I’m thrilled to have Andrew join us in Central Florida and bring his tenure with iHeartMedia, along with his extensive digital experience, to our team. Hryciw was most recently division VP of digital sales in the company’s Portland, Oregon market.
News/Talk Radio in the Digital Era – Part 2.” The session, sponsored by “Our American Stories,” is introduced by Alex Fife, VP operations, Southeast, iHeartMedia – Total Traffic & Weather Network (pictured at right) and moderated by Walter Sabo, CEO, Sabo Media and host (Walter Sterling) of Sterling on Sunday (pictured above). Panelists (pictured below from left to right) include Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media. 
SalemNOW for rental or purchase. SalemNOW general manager Robert Ellis comments, “It’s a privilege to partner with The Epoch Times to offer their incredible film, LEAVING CALIFORNIA, on SalemNOW.” The film’s writer and producer Siyamak Khorrami 
comments, 
Jewish Committee. The AJC is a global advocacy organization that monitors Antisemitism around the world and offers education and support to the Jewish community as well as engaging with leaders at the highest levels of government. KFI program director Robin Bertolucci says, “I, along with others, recently watched in horror as anti-Semitic protesters were seen making Nazi salutes to passersby on the 405 freeway. As broadcasters, it is our duty to educate and inform our listeners and this podcast brings attention to the unseemly underbelly of Antisemitism which is sadly alive and well online and in our communities.” Other guests include Rabbi Abraham Cooper, the associate dean and director of Global Social Action Agenda for the Simon Wiesenthal Center in Los Angeles; Dr. Matthew Schumacher, a clinical and operational psychologist who is on assignment with the Los Angeles County Sheriff’s Department’s Major Crimes Bureau; Dr. Michael Berenbaum, curator of the installation of the only authorized traveling exhibition of Auschwitz; Rabbi Michael Barclay, founding rabbi of Temple Ner Simcha in Westlake Village, California. 
Show” to a live clearance from 1:00 pm to 4:00 pm. KIDO brand manager Kevin Miller states, “In the world that we live in today, with the possibilities of world war and an upcoming presidential election, the addition of Clay and Buck along with Sean Hannity live will allow Idahoans to hear the news and talk about it as it happens. It’s great having all three talented hosts with Idaho connections and values in the Treasure Valley.”
47, James Norman Swank, 35, and Elizabeth Ann Caruso, 35, have been charged with burglary. The report goes on to note that Caruso and Swank admitted being at the station but denied stealing anything. While MacDowell admitted breaking into the station and stealing two demolition bags, sanitary wipes, and a fire extinguisher. They’ve each been released on $25,000 unsecured bail. 
at Hofstra University will be posted, beginning today with the panel discussion “Programming News/Talk Radio in the Digital Era – Part 1.” The session, sponsored by Premiere Networks, is introduced by Larry O’ Connor, morning host at WMAL, Washington, DC and moderated by Mike McVay (pictured at right), CEO of McVay Media Consulting. Panelists (pictured below from left to right) include Joe Thomas, program director/host, WCHV, Charlottesville, VA; Eric Stanger, SVP operations, Sean Hannity Show/Premiere Networks; Brett Winterble, host, WBT, Charlotte; Kevin DeLany, VP news & talk programming, Westwood One; and Tom Cuddy, program director, WOR, New York. (Note: Matt Meany, program director, WABC, New York who was originally scheduled to appear on this panel switched to the “Programming News/Talk Radio in the Digital Era – Part 2” session which will be posted tomorrow.) 
have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president, 
with Colin Cowherd,” “The Odd Couple with Chris Broussard & Rob Parker,” “The Jason Smith Show with Mike Harmon” and “The Ben Maller Show.” It will also feature FOX Sports Radio around the clock on weekends. Advanced Media Partners operations manager Scott Hecathorn says, “Moving to FOX Sports is both creating an opportunity to give our listeners even more local sports content with our expanded local lineup, and also giving us the top-notch personalities from FOX Sports throughout the rest of the day. This is the biggest victory for Peoria since the Rivermen brought home the President’s Cup!”
community’s access to Michigan’s most influential political, civic, and business newsmakers.” Moving to mornings is current early afternoon host Guy Gordon, who becomes host of “JR Morning” from 6:00 am to 9:00 am. “All Talk” with Tom Jordan and Kevin Dietz airs from 9:00 am to 12:00 noon. Following “Focus” will be the 
newly created “JR Afternoon” show with host Chris Renwick from 2:00pm-4:00pm, followed by “The Mitch Albom Show” from 4:00 pm to 6:00 pm. Additionally, WJR is bringing back “SportsWrap” with host Sean Baligian airing from 6:00 pm to 7:00 pm. Cumulus Detroit VP and market manager Steve Finateri says, “Launching the ‘Focus’ show will give Paul W. Smith the opportunity to expand, on and off the air, his unmatched relationships with Michigan’s most influential newsmakers, for the benefit of our audience and our advertising partners. WJR is ‘The Great Voice of the Great Lakes’ and going 100% local is a big win for all Michiganders who count on WJR to inform and educate us about everything happening here in our state!” WJR program director Mike Wheeler adds, “What a lineup! Each of our talent is a brand unto themselves and have a unique vision and take on the events that shape the news. We are absolutely living up to our claim that WJR is where Michigan comes to talk.”
I’m sorry.
How will AI tools like ChatGPT impact the way we work? The clues are everywhere. Several client stations have automated weather, and even with your consultant’s trained ear, I had to ask. And yes, she’s a robot.
“The Eagle”; WCFW-HD2, Chippewa Falls/W228EP, Eau Claire “93.5 The Tap”; and WRJN-AM/W260CV, Racine – are carrying the Civic Media talk show lineup that includes “As Goes Wisconsin” with Kristin Brey; “The Todd Allbaugh Show”; “Matt Flynn-Direct”; “The Devil’s Advocates” with Crute and Dom; and more. The early morning shows across the network are local, with “UpNorthNews Radio” with Pat Kreitlow airing on WLCX and WCFW, and “The Lou Rugani Show” airing on WRJN.
together to further Bonneville’s mission to be a positive influence on the communities we serve. We’ve grown as a company in our reach and impact. I know Tanya will take Bonneville to the next level – I’m thrilled for the future of the company under her leadership.” Vea comments that Brown has been, “an incredible mentor” and she is “so grateful for all that he’s done” for Bonneville. “He has led by example as a steward of the company and its resources. I will miss working with him, and I feel incredibly 
fortunate to take on this role knowing that he has put the company in a position of strength. Bonneville is a special company. I’m committed to building on the foundation of those who have come before me and am focused on fulfilling our mission to be trusted voices in our communities. Our greatest strength is our team of talented people. I’m honored to be able to work with them to grow Bonneville for the future.” Brown’s tenure as Bonneville’s president began in December 2013. Before that, he possessed a similar title for McGraw-Hill Broadcasting Company. During Brown’s 28 years at McGraw-Hill, he worked in various sales and management capacities for ABC and Azteca America television stations. He currently is board chair for the NAB Leadership Foundation. Recently promoted to executive vice president of content and media operations, Vea oversees content strategy for all Bonneville markets. She commenced with Bonneville in 2010 as vice president of program development before being boosted to senior vice president/general manager overseeing the company’s Salt Lake City cluster. Currently on NBC’s affiliate board and executive committee, Vea formerly worked in advertising and public relations.
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ET run as Steve Hilton steps back from hosting a weekly show to focus on his new California non-partisan policy organization launching next week. Hilton will remain a contributor across all FOX News Media platforms while Trey Gowdy’s “Sunday Night in America” will move to 9:00 pm slot. SVP Megan Albano says, “We are excited to launch a new dynamic weekend lineup that will further solidify our position as the number one cable news network for more than two decades. We thank Steve Hilton for his show’s contributions and look forward to continuing to feature his valuable insights across our daytime and primetime programming.”