Monday Memo: Stepping-Up and Sounding Solid
By Holland Cooke
Consultant
With so many of us taking vacation time soon, guest hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:
Get right into it. When I used to fill-in for Jim Bohannon, I figured that – to his listeners – who-the-heck was I? Lacking the back-story of “a name,” I simply, succinctly, told the truth, “I’m Jim’s pal, Holland Cooke.” Skip the biographical blah-blah-blah that devalues a show by emphasizing that the familiar host is absent. Just tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off… and how to join-in.
Make the phone ring. When “FOX Across America” host Jimmy Failla is off, my client Paul Gleiser – owner of affiliate KTBB/Tyler-Longview TX – often fills-in. Paul asked Jimmy for advice. Ever in-character, Failla quipped, “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As new employment numbers were announced, “The WORST job you ever had?” got callers telling great stories.
“Know what the show was about yesterday,” Paul urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle.
Invite participation multiple ways. Many listeners would rather text than call. Welcome them and you’ll sound accessible and at-the-speed-of-life. Note how effectively SiriusXM’s Michael Smerconish polls listeners via social media.
Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or if – in Jimmy Failla speak – you’re driving, the producer is simply call-screening and running-the-board… which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with the station’s setup.
Keep re-setting – succinctly, “matter-of-factly,” introducing yourself and your guest-or-topic — going-into and coming-out-of breaks, and at the beginning of each hour. Listeners are constantly tuning-in.
Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number your punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. Seems like a little thing, but this can make a big difference in how popular you make the station sound.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
Thursday (6/12) in New York City. The Distinguished Service Award was presented to WABC Radio in recognition of a century of broadcasting leadership and its continued role as a vital force in American media. During his acceptance speech, Catsimatidis stated, “92% of the American people believed what Walter Cronkite said, and I think news has to get back to that situation and that’s what we’re doing at WABC.” He added, “I am honored to accept the Distinguished Service Award on behalf of WABC Radio, Margo [Catsimatidis], Chad [Lopez], and the entire team. We are committed to common sense, presenting all sides of a story, and letting the listeners decide.”
At first, I thought it was a joke. When I realized there were serious people having serious meetings about the joke, it became both horrific and symptomatic
expected to anchor special news or breaking news coverage when it happens. This position becomes an overall ambassador for our brand, and is expected to also work at special events, and alongside our sales staff to promote the station to Northwest Newsradio clients and endorse their businesses if requested.” 
demonstrating that they have met their duty of inquiry in seeking to obtain the information needed to determine whether programming is sponsored, paid for, or furnished by a foreign governmental entity.” While this new sponsorship identification requirements for foreign government-provided programming was passed 3-2 by the Commission last summer, it has been challenged in the courts and remains there. Because of this, yesterday’s announcement of the publication of the rules in the federal register also adds that the implementation of the rules are being put off for six months until December 8, 2025. One of the arguments put forth by broadcasters opposed to the new rules is that they put radio and TV stations in the position of having to conduct an investigation in order to comply with the law.
In the golden age of broadcasting, the rules were clear. If you edited the message, you owned the consequences. That was the tradeoff for editorial control. But today’s digital platforms – YouTube, X, TikTok, Instagram – have rewritten that deal. Broadcasters and those who operate within the FCC regulatory framework are paying the price.
chairman and chief executive officer of Nexstar Media Group, who will remain on the executive committee as immediate past joint board chair. Also, Chris Ornelas, EVP and general counsel for Beasley Media Group, was elected chair by the NAB Radio Board. Leonard Wheeler, president of Mel Wheeler, Inc was elected first vice chair while Allen Power, president, Broadcast Media for Salem Media Group, was elected second vice chair. Eddie Harrell, co-president, Audio Division of Urban One was elected to the major group representative seat on the NAB Radio Board.
illness or disaster. In addition, the campaign strives to raise awareness of the Broadcasters Foundation’s charitable purpose to ensure that anyone in radio and television who might qualify for aid can apply. BFoA president Tim McCarthy states, “Please do not stand on the sidelines. If you’re part of the broadcasting community, while we hope you never need us, we need to be here for you should disaster or illness strike. The need for aid continues to grow each year, and I ask every broadcaster to consider a personal or corporate donation.” To make a BFOA Giving Day donation, radio and television professionals may click 
website: “He was our friend and co-worker at WWJ Newsradio 950 and also a friend to our listeners, bringing you the stories of the day from Detroit and across Southeast Michigan. Someone recently described him as a hero, and we can’t argue with that. We are heartbroken to share that WWJ reporter and anchor Mike Campbell died on Sunday. He was 65 years old, having just celebrated his birthday at the end of May. He was a fearless reporter, with unique style — a way of talking to and connecting with the people who were a part of the stories he told.” Campbell is survived by his wife Terri and is children. 
The weekend program – hosted by Mark Walters – “Armed American Radio” is added to the program lineup at four stations including WZGM-AM, Asheville, North Carolina and WXZQ-FM, Columbus, Ohio. The “AAR Daily Defense Hour” adds three new affiliates including WNWS-FM, Jackson, Tennessee.
This coming Sunday, June 15, is Father’s Day. For that day – and the Friday before (hint-hint) – you might have already readied Harry Chapin’s “
Santos, and one other employee. According to a memo to staff from WURD CEO and president Sara Lomax wrote praising those affected for their “meaningful contributions to our station, our community, and our city. This decision was not made lightly. As an independent media radio station, it is imperative that we maintain our ability to give Black Philadelphia a voice and a place to make their voices heard.” She also wrote, “I’m very confident we will survive and thrive. “It’s time like this that outlets like WURD are needed more than ever. We want to be around for another 22 years and another 22 after that.”
the Corporation” because it was established to be a private non-profit corporation independent from governmental control or influence. This comes after the Trump administration attempted to remove three of the CPB’s board of directors – Laura G. Ross, Thomas E. Rothman, and Diane Kaplan – earlier this year. CPB CEO Patricia Harrison says, “We are very pleased that the Court recognized CPB is an independent, non-profit corporation, free from governmental control or influence, and CPB, board and management, looks forward to continuing our work with policymakers and other stakeholders to ensure accurate, unbiased and nonpartisan public media is available for all Americans.”
all this week from Palm Springs, California at “Freedomfest.” Thomas tells TALKERS that at the event – billed as “The Largest Gathering of Free Minds”—he will cover everything from farming to energy and, of course, free markets. Thomas also operates Thomas Media LLC which owns news/talk WTON, Staunton/Waynesboro/Harrisonburg.
suburban New York market dynamics, and a proven track record of audience engagement, operational excellence along with cultivating client and community relationships.” At the same time, Connoisseur chief operating officer David Bevins, who has been overseeing Long Island operations for the past five years in addition to his corporate responsibilities, will now focus on major corporate initiatives. The company says Bevins will play a key role in managing the transition of Alpha Media into Connoisseur Media. CEO Jeffrey Warshaw comments, “These leadership changes reflect our confidence in our team and our vision for Connoisseur’s future. Kristin and David exemplify the kind of forward-thinking, community-driven leadership that defines our brand. As we grow, we are excited to have their expertise guiding both our legacy markets and new additions.”
Nathan Fischer, and fellow farm department contributors are teaming up to produce the debut show this Saturday (6/7). WHO adds, “‘We Speak Farm Saturday’ builds upon all that’s delivered throughout the week during ‘The Big Show’ with a Market Recap, a weekly ‘Agriculture USA’ segment from the USDA, insightful conversations on Iowa farming, agronomy and food, and will also cover topics such as gardening, farmers markets, rodeos and county fairs.” WHO program director Cole Blair comments, “We are always looking to deliver more for the hard-working farmers and all those involved in Iowa’s agriculture industry at WHO, so we’re proud to expand our Ag programming with the launch of ‘We Speak Farm Saturday.’ When farmers and Ag industry workers get in the truck, tractor or workplace on Saturday it’s only right we’re there with them, too.”
commentary on “everything beyond the world of sports – from politics and social issues to entertainment news, pop culture trends and more.” Smith comments, “To say that I’m excited would be an understatement. I’ve been on Mad Dog before, had the time of my life. So, I’m loving the fact that I get to reunite with my guy, Mad Dog, on his turf. That in itself is a beautiful thing. But to then add a weekly show where I have a potent platform to discuss riveting subjects in the world of pop culture, politics and social commentary… let’s just say it doesn’t get any better than that. September can’t come soon enough. It’s been a long time since I’ve been in radio… especially going back and forth with the callers. Can’t wait to get re-started. Buckle Up! I’m coming!” Stephen A. Smith is a featured commentator and executive producer on ESPN’s “First Take.” Since 2021 he has been an analyst on “NBA Countdown,” ESPN and ABC’s longstanding NBA pregame show.