Industry News

South Carolina Talk Radio Pro Jim Burnside Dies at 80

WYFF-TV, Greenville, South Carolina reports that market talk radio pro Jim Burnside died on July 23 after a battle with cancer. The station reports, “Jim Burnside was an innovative radio talent, commercial writer and producer and mentor to many Upstate and national radio personalities… Jim is credited with bringing ‘Talk Radio’ to the Upstate in 1988, hiring Rush Limbaugh and Mike Gallagher to headline WFBC-AM. Later, the station’s call letters were changed to WORD-AM, and Burnside served as program director and station manager.” See the full story here.

Industry Views

Don’t Leave Cash on the Nightstand

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imAmazing fact: In ancient times, from 1962-1972, the highest-paid on-air talent in New York City was “an overnight guy.” He was paid salary plus sales response. I’m talking about Long John Nebel on WOR, WNBC, then WMCA. Long John’s live reads moved product because his audience was captive. One-to-one his listeners were attached to their radios in the truck cab, night watchman’s building lobby, parents pacing with their babies, students cramming. His background was not in radio; he was a skilled auctioneer. Obviously, the same listeners exist today – and are anxious for someone to talk to them. Check out this old clip of Nebel in action: https://youtu.be/wYMCkpYFtbk

One of today’s bizarre misconceptions is that overnights/late nights are not important for sales or audience share. Totally and completely wrong!

— As an executive, when launching a new format, any new format, the first time period I staffed was overnights. Late-night, overnight is the doorway to a station. Listening patterns to AM drive are habitual, hard to change. Late night listening is discretionary. Audiences will sample new radio offerings when they seek pure entertainment rather than essential utility elements.

— Late-night cume feeds morning drive. Study the flow of audience from late-night to morning drive, you will be surprised how much of the AM drive cume depends on the last station heard before turning off the radio.

— No distractions. It is easier to sell any product or idea to a person who is giving you 100% of their attention rather than rushing to work, calming the kids and remembering to avoid road construction. As George Noory’s success confirms, the percent of listeners who act on a commercial message is higher overnights than at any other time period.

— Every format has a default hour – one hour of the day when it will have its largest audience share. For all-news, for example, it’s always 5:00 am – 6:00 am. Lite FM’s, 1:00 pm. Live, local talk: 11:00 pm.  Listeners seek companionship, sympathy and empathy from talk shows.  If a station offers a “best of” at 11:00 pm, it is ignoring the built-in strategic advantage of the talk format. 11:00 pm is primetime.

— Rate integrity. A station may charge top dollar for morning drive. Upon further study those high rates usually come with nighttime bonus spots.  Bonus spots cut the rate in half. The nighttime results story can stand on its own and command premium pricing without bonusing.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

OpenAI Seeks Dismissal of Defamation Suit

Artificial Intelligence firm OpenAI has filed a Motion to Dismiss the defamation suit filed against it by talk show host Mark Walters, who hosts radio programs produced by his CCW Broadcast Media company. TALKERS reported the suit by Walters back on June 9 in which Walters claims the use of OpenAI’s ChatGPT by journalist Fred Riehl that created content stating the Walters was accused of embezzling funds from the Secondim Amendment Foundation defamed him. No such accusation ever actually took place. In its Motion to Dismiss, Open AI argues several points, including that Georgia is not the proper jurisdiction, but it summarizes its argument that Walters’ claims don’t meet the burden of defamation when it says, “Even more fundamentally, Riehl’s use of ChatGPT did not cause a ‘publication’ of the outputs. OpenAI’s Terms of Use make clear that ChatGPT is a tool that assists the user in the writing or creation of draft content and that the user owns the content they generate with ChatGPT. Riehl agreed to abide by these Terms of Use, including the requirement that users ‘verify’ and ‘take ultimate responsibility for the content being published.’ As a matter of law, this creation of draft content for the user’s internal benefit is not ‘publication.’”

Industry News

NAB Announces Marconi Finalists

The National Association of Broadcasters announces the finalists for this year’s Marconi Radio Awards. Radio stations and personalities in the spoken-word genre making it as finalists include: Premiere NetworksGeorge Noory and Westwood One’s Rich Eisen in the Network/Syndicated Personality of the Year category. Sportsim talkers Boomer Esiason and Gregg Giannotti of Audacy’s WFAN, New York and George Dunham, Craig Miller and Gordon Keith of Cumulus Media’s KTCK, Dallas-Ft. Worth are finalists in the Major Market Personality of the Year category. WDBZ, Cincinnati’s Lincoln Ware is a finalist in the Large Market Personality of the Year category and Kayla Blakeslee of Pathfinder Communications’ news/talk WOW, Ft. Wayne and Kevin Miller of Townsquare Media’s KIDO-AM, Boise are finalists in the Medium Market Personality of the Year category. Winners will be announced on October 25 at the Marconi Radio Awards Dinner during NAB Show New York. See the full list here.

Industry News

Westwood One: Marketers Underestimate Consumers Time Spent with Media

According to this week’s blog from the Cumulus Media | Westwood One Audio Active Group, marketers and agencies tend to dramatically underestimate the amount of time consumers spend with certain media, including AM/FM radio. Based on data from Nielsen’s Total Audience Report, “Marketers/agencies dramaticallyim underestimate time spent with AM/FM radio. While they believe Americans spend 9% of their media time with AM/FM radio, the reality is 15%.” Why is this? The report cites two reasons. First, longtime ad agency executive Bob Hoffman says, “How can professional people who work in an industry that is largely constructed on media behavior be so astoundingly misinformed? The answer is pretty simple… marketers always overestimate the attraction of new things and underestimate the power of traditional consumer behavior.” Second, marketing professor Mark Ritson adds, “There is increasing global evidence that marketers are basing their media choices on their own behavior or that stoked by the digitally obsessed marketing media, rather than actual audience data.” Read the blog post here.

Industry News

Dan Patrick, Premiere Networks, and NBC Sports Renew Multiplatform Deal

iHeartMedia and NBC Sports announce renewed multiplatform distribution deals for “The Dan Patrick Show.” iHeartMedia’s Premiere Networks will continue its role as the exclusive, global digital and terrestrial audio distribution partner for “The Dan Patrick Show,” currently heard on 360-plus affiliates. The show will also continueim to stream on Peacock and will also be heard on the NBC Sports channel SiriusXM. The terms of the contracts have not been revealed but Patrick told listeners last week that he would work four more years before retiring from the business at the end of 2027. Premiere Networks president Julie Talbott says, “Dan Patrick is one of the biggest stars in sports media and entertainment, and we couldn’t be happier to extend our partnership. Dan continues to raise the bar. He’s built a loyal following across multiple platforms by producing the highest-quality content, and he continues to deliver remarkable results for our partners. We look forward to working together for the foreseeable future.”

Industry News

St. Louis Talk Host Suffers Trial Setback

According to a report by Ryan Krull in the River Front Times, St. Louis chiropractor and talk radio host Eric Nepute was dealt a few legal blows by U.S. District Court Judge Ronnie L. White as he prepares his defense. Nepute, host of the two-hour morning show “Real Talk with Dr. Eric Nepute” on East Central Broadcasting’sim “Real Talk Radio Network” on Missouri stations KRTK-FM, Hermann; KVMO-FM, Vandalia; and KTRE-FM, Steelville, is being sued by the feds under the COVID-19 Consumer Protection Act for peddling false information about the COVID pandemic in order to sell supplements and vitamins. The trial is set to begin on August 21 and as a result of the rulings, Nepute is not allowed to testify as a medical expert as the judge ruled he does not practice medicine and has no “experience treating infectious diseases, and more specifically, COVID-19.” The judge also ruled that Nepute’s program is a form of advertising and as such falls under the laws that regulate commercial speech. Read the River Front Times story here.

Industry News

Compass Media Groups Announces Promotions and New Staff

Compass Media Networks announces new hires and promotions throughout its various departments, including Advertising Sales, Affiliate Sales, and Creative Services along with Promotions in Advertising Sales and Finance. Marc Siegel joins the company to serve as director of audio sales/general manager of spoken word sponsorshipsim & activations. Recent Hofstra University graduate Kassandra Faber joins the company as associate director of affiliate sales. Recent Trinity College graduate Sydney Sperling joins as associate director of affiliate sales. Broadcast pro Jim Davison joins the company as project manager creative services subsidiary, Yamanair Creative. Four-year staffer Liane Sousa transitions from director of affiliate sales to account executive, advertising sales, and four-year employee Matt Wallach is promoted to accounting analyst.

Industry News

Broadcaster Martha Fahnoe Passes

Dimes Media Corporation announces that its chair Martha (Buckley) Fahnoe passed away unexpectedly on July 21. She was the daughter of Richard Dimes Buckley Sr., founder of Buckley Broadcasting. She isim predeceased by her brother Rick Buckley. She founded Dimes Media Corporation with her son Eric Dimes Fahnoe upon the closing of Buckley Broadcasting. Dimes Media, which operates radio stations in San Luis Obispo and King City California, says “Martha grew up in broadcasting beginning in the mailroom of WNEW as a teenager and her success in many capacities was ensured by her engaging personality and interest in her co-workers, clients and the community.” In lieu of flowers the family asks that donations in her memory be made to the Broadcasters Foundation of America or The Living Desertin Palm Desert, CA.

Industry News

Premiere and Patty Steele Launch New Podcast

Premiere Networks and award-winning broadcast radio star Patty Steele announce the launch of “The Backstory with Patty Steele” podcast. The program features Steele as she “enlightens and entertains listeners with a journey through pivotal moments in history and pop culture.” Some of the stories include a look at theim world-famous architect and the mass murders that took place at his home; how bathing suits went from 30 pounds of wet wool to the thong; the original Olympics with athletes competing completely in the nude; and an iconic inventor who actually stole his masterpiece. Steele says, “My fascination with these kinds of stories is all about a fun peek behind the curtain of what we think we know about famous folks, events and lifestyles. When we discover these incredible backstories, it’s a blast worth repeating to friends! I look forward to helping listeners deepen their connection to the past, so we can understand how we got to the present, and how to better map out our future.”

Industry News

TALKERS News Notes

iHeartMedia, Inc will report its financial results for the quarter ending June 30, 2023 on Tuesday August 8. The company will conduct a conference call at 8:00 am ET, following the release of its earnings announcement to discuss its financial results and business outlook.

The GCN-syndicated “Dr. Daliah Wachs” show joins the program lineup at Alexandra Communications’ news/talk KUJ-AM/K254DK, Walla Walla, Washington in the late night daypart.

Mobile Radio Partners launches a sports betting format on WTOX-AM, Richmond, Virginia using content from VSiN, The Sports Betting Network. The station is being branded “Richmond’s Best Bet, 1480-The Line.” Station general manager Mark Smith comments, “The new format will bring 24-hour sports betting programming to Richmond for the first time. The new station leverages the growing interest in sports betting by covering all sports through the wagering lens. So many markets have embraced sports betting stations and it’s high time that Richmond started delivering the news and analysis folks need with best-in-class content from VSiN.”

NHPR names Travis Boucher chief financial officer. In this role with the public media organization, Boucher will oversee NHPR’s financial and compliance functions and be a strategic partner to NHPR’s board and senior leadership as the organization builds and deploys its resources over the coming years.

Industry News

TALKERS Celebrates 33rd Year of Publishing

Today begins the 34th year of publishing for TALKERS magazine as a trade journal serving the talk media industry. The first issue rolled off the presses in the form of a tabloid newspaper on Monday July 23, 1990 focusing primarily on talk radio.  Since then it has grown and evolved with the industry to go through severalim format phases including a full color magazine and eventually a daily online operation geared to providing news, advice and opinions to professionals involved in programming, managing, marketing and operating an array of related platforms in what has come to be known as talk media.  This includes most popular forms of spoken-word AM and FM radio, plus online programming, podcasting, cable television and satellite broadcasting. During this period, TALKERS has produced and presented 26 national conventions in New York and another three in Los Angeles. Add to that more than 35 regional, national and international forums about the field and countless radio rows including several at the White House in conjunction with both the Bill Clinton and George W. Bush administrations. TALKERS remains and will continue to be a non-partisan proponent of the First Amendment with a great love and passion for talk media’s roots in the century old medium of radio.

Industry Views

Pending Business: Pulling the Rug Out from Under

By Steve Lapa
Lapcom Communications Corp
President

imWhen was the last time you went shopping for a quality living room rug? Not an oriental, because that is just too easy. We’re talking high quality living room rug that will blend in and stand the test of time… and the dog. Next to fighting with a credit card company, it’s the worst shopping experience ever.

Try this at home when you have nothing better to do. Chances are you want to find the rug of your dreams, so you check out the major department stores. Up the escalator, walk through home furnishings and an employee may or may not be available. Most likely not, so you head to an adjacent department, and someone sends someone who barely knows the product and selection.

This scenario is repeated at most major department stores today, so off we go to our favorite furniture store where rugs are an accessory, like belts in the men’s store. No go here. Time to head over to the carpet, tile, and rug store.

Employees here are a bit more available and knowledgeable, but the quality and selection are just not quite right. Time for the expensive specialty store where expertise and service are #1 and so is price. $10,000 for that!

Time for the online experience to take over with countless purchase options, reviews, and confusing virtual reality options. This is getting painful. The attempted purchase is frozen in frustration. What does this have to do with what we do? Live and learn.

— Are you always available for your advertisers? When business is soft you lob in a mandatory attempt and move on. When business is through the roof, are you quick to return a call or open a new door?

— Do you simply walk through the same motions, or reflect the energy and enthusiasm of an exciting program lineup? Think of the rug seller, flipping through those rugs. Boring!

— Do you earn the price or just blame the boss? Since day one, some sellers find it easier to blame the boss instead of earning the value proposition.

— Are your advertisers frozen in frustration? Feel free to use the phrase that pays. Defrost that frozen decision maker before your competitor does.

A great program director once told me, the best on-air talents observe life with a pad and pen. Their notes come to life when the mic goes on. The same is true for great sellers and managers. Every purchase experience can improve your next call.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: We Have a Winner

By Holland Cooke
Consultant

imTHE Best Bit I’ve Heard This Month was by Gene Valicenti, morning host, WPRO-AM/WEAN-FM, Providence.

Among advertisers he endorses: Pinnacle Discount Center, where TV prices are SO low ya wonder if the merch’ is hot. It was a hole-in-the-wall before Gene tripled its business… not a tough sell when every customer gets to “Spin the Wheel!” on the way out for even-deeper discounts or a FREE bonus TV.

“You’ve got an uncle in the TV business,” Gene says, and “Uncle Bill” gives him TVs to award listeners who chime-in on topic du jour each morning.

im

As Amazon Prime Days began, Gene spontaneously texted Uncle Bill – not a set-up, I’m told – challenging him to beat Amazon deals. ONE MINUTE later, Uncle Bill replied: “Yes! 15% less for any same-model TV Amazon is offering.” Even if nobody took him up on the offer, the gesture slam-dunks this retailer’s category ownership.

Even if you aren’t making a station advertiser a hero: How can YOU localize The Big Story?

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

On-Air Schedule Tweaks at “97.1 The Freak” in Dallas

According to a report in the Dallas Morning News, new program director Dominic “Zakk” Zaccagnini has put into effect some changes to the program lineup at iHeartMedia‘s sports/hot talk KEGL-FM, Dallas “91.7 The Freak,” effective today (7/24). Personalities Danny Balis and Mike Sirois move from the afternoon drive show to the morningim drive program alongside Kevin “KT” Turner and takes on “The Downbeat” as its name. Jeff Cavanaugh and Julie Dobbs move from the morning daypart to afternoons alongside Mike Rhyner for “The Speakeasy” program. The show times are altered by an hour with the morning program airing from 6:00 am to 10:00 am, the midday “Ben and Skin” show airing from 10:00 am to 2:00 pm, followed by the afternoon show airing from 2:00 pm to 6:00 pm. Zaccagnini tells the Dallas Morning News, “The catalyst for this change was to make a better fit for our same staff to further excel in a weekday lineup that best suits their professional and personal lifestyles.” Read the full story here.

Industry News

KKOB, Albuquerque Named Station of the Year by NMBA

Three of Cumulus Media’s Albuquerque radio stations were honored by the New Mexico Broadcasters Association with Excellence in Broadcasting Awards. News/talk KKOB-AM/FM received seven awards, including Station of the Year for the second consecutive year. It was also honored in the categories of Breaking News,im Complete Newscast, Continuing Coverage, Features News, Newscaster of the Year (news anchor Haylee Gonzales), and Sports Play by Play. In addition, sports talk KNML and country KRST-FM were each recognized for excellence. KKOB news director John Summers states, “It’s the hard work and dedication to factual journalism that brings success. Each knows and understands just how important their work is in relaying details correctly and concepts honestly. The bottom line is simple. They love what they do. And it shows.”

Industry News

Broadcasters Foundation Holds First Media Mixer in NYC

im

The Broadcasters Foundation of America held its first Media Mixer on Friday (7/21) at the New York City studios of iHeartMedia – hosted by nationally syndicated personality Angela Yee. BFoA says more than 150 broadcasters turned out for the event designed to give up-and-coming professionals in broadcasting the opportunity to network with talent, managers, and executives and bring awareness of the mission of the Broadcasters Foundation. BFoA president Tim McCarthy says, “We are delighted with the large turnout of young professionals to last night’s event. We want to hold similar events in other markets. I want to thank members of our Board, industry leaders, and the talent who made themselves available to young professionals who are just beginning their broadcasting careers. Pictured above are McCarthy, Premiere Networks president Julie Talbott, Yee, Katz Radio Group president Christine Travaglini, The Weiss Agency EVP Heather Cohen, and Katz TV Group president and CEO Leo MacCourtney.

Industry News

Dan Patrick Announces Retirement in 2027

Sports Illustrated’s Kevin Sweeney reports that sports media personality Dan Patrick announces to his fans thatim he plans to retire from the business in four years at the end of 2027. Patrick’s radio program is nationally syndicated via Premiere Networks and is simulcast via YouTube. The former ESPN personality responded to fans who questioned his decision by saying, “This is a young man’s game. I’m the oldest guy doing this. And I enjoy doing it, but by the end of 2027, that’ll be it. You have my word, so plan accordingly.” Read the SI story here.

Industry News

Audacy Promotes Charlie O Malonee

Sports media pro Charlie O Malonee is promoted to assistant brand manager for Audacy’s sports talk KIFM-AM, Sacramento “ESPN 1320.” In this role, Malonee will support the station’s content strategy, talent, operations, andim branding. He’s been serving as a producer for the station since 2019. Audacy regional president Stacey Kauffman says, “Charlie O’s experience as a producer and deep understanding of our station’s content has been instrumental in KIFM’s success. With this new role, Charlie O will continue to elevate our content strategy, support our talented team, streamline operations and reinforce our distinctive branding. We are confident that his passion and dedication will help take ‘ESPN 1320’ to the next level.”

Industry News

Salem Media Group Unveils “Retire Repurposed” Podcast

Salem Media Group announces the launch of the podcast show “Retire Repurposed” on Salemim-owned SeniorResource.com. Salems says, “‘Retire Repurposed’ challenges the notion that imretirement is simply an end to one’s working life. Instead, it’s an opportunity to repurpose one’s skills, passions, and experiences in a way that can impact the world in a meaningful way.” The program is hosted by Ben Taatjes and Jerrid Sebesta, who add, “The two most dangerous years of a person’s life are the year they were born and the year they retire. That’s why ‘Retire Repurposed’ aims to provide practical advice and inspiration to help listeners navigate this important life transition.”

Industry News

Tim Wenger Leading Audacy’s Buffalo Stations

Audacy promotes Tim Wenger to SVP and market manager of its Buffalo market. In this role, Wenger will oversee the market’s portfolio of stations that includes news/talk WBEN-AM, sports talkers WGR-AM and WWKB-AM, plus three music brands. Wenger is taking over for Tim Holly who recently announced his retirement. Wenger worked his way up to this role from the programming side of the business. He launched his radio career as a news reporter and anchor at WBEN in 1986. He subsequently rose to news director, program director and brand manager/operations director for the spoken-word stations. Wenger is a recent inductee into the Buffalo Broadcasters Hall of Fame. Audacy regional president Mark Hannon states, “Tim has been a leading presence in our building for nearly 40 years, and it seems only fitting that he now takes over the reins of the market. He has intimate knowledge of our local brands, and I can think of no one better to pick up the mantle from Tim Holly and lead us into the future.” Wenger comments, “As a lifelong Buffalonian, it’s surreal to be assuming the leadership role for Audacy Buffalo’s group of stations. The unique content and personalities on the brands, combined with strong client and sports play-by-play partnerships, positions Audacy for growth and success in Buffalo.”

Industry News

Outkick Reports Strong Audience Growth

Multimedia sports platform OutKick says it has experiences “strong growth” over the past year with Q2 2023 data revealing more than 9 million monthly multiplatform unique visitors, 101 million total multiplatform views (up 45%),im and 112 million total multiplatform minutes (up 60%), according to Comscore data. Outkick founder (and Premiere Networks syndicated talk radio star) Clay Travis states, “OutKick doesn’t shy away from the most pressing topics in American sports today which is why we have continued to expand our audience every quarter.”

Industry News

FOX News Digital Posts Positive Q2 Audience Data

FOX News Digital reports that it finished the second quarter of 2023 with year-over-year growth that and its continuing lead in the news competitive set with both multiplatform minutes and views, according to data fromimn Comscore. FOX News Digital bested CNN.com and NYTimes.com in both multi-platform total views and multi-platform total minutes. CNN.com still leads the news competitive set in multi-platform unique visitors, but its numbers in this measure were down 2% (120.2 million) while FOX News Digital’s numbers were up 19% (95 million).

Industry News

TALKERS News Notes

Beasley Broadcast Group announces that it will report its 2023 second quarter financial results before the market opens on Thursday, August 3.

The Society of Broadcast Engineers announces that the Robert W. Flanders SBE Engineer of the Year award for 2023 is presented to Joseph Conlon of Inver Grove Heights, MN, and a current member of SBE Chapter 17 Central Minnesota. The James C. Wulliman SBE Educator of the Year award is Andrew Gladding, CBT, of Brooklyn, NY, and a member of SBE Chapter 15 New York City. Gladding has been an SBE Member for eight years and is the secretary of Chapter 15. In his role as adjunct professor for audio production at Hofstra University, he has taken numerous steps to recruit and engage new SBE members by teaching them about the broadcasting business and engineering in particular. He is solely responsible for the addition of 40 student members to Chapter 15.

SiriusXM sports talk personality Christopher “Mad Dog” Russo is making his return to Bar Anticipation in Lake Como, New Jersey, for a special live broadcast of his show on August 4 from 3:00 pm to 7:00 pm. This is Russo’s first broadcast at the popular Jersey Shore venue since 2007. He says, “Bar A, I’m back, baby! The summer show was always a blast. I’m excited to be at it again and we’ve got a great show planned on August 4. Love all our Jersey Shore fans!!!”

Industry Views

Speaking the Conversation of the Listener

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

In the strum and dirge of daily radio life, it is easy to forget the mad skills required to do what we do. Consider the TV sitcom. 22 minutes of content, 22 times a year. The cast ad libs – nothing! Between eight and 11 writers scribe every word. Hair, makeup… handled by others! A donut run? No, there’s the crafts services table that will make you, the star, whatever you want any time you want it. Hot? A production assistant sprays mint scented water on you.

How’s your day? You or your on-air talent create a three- or four- or perhaps even five-hour show out of thin – or should I say rarefied – air! Writers? You mean that kid who has to go to class at 11? Production? Sure, as soon as the spots for the weekend are cut. Food? Ya got quarters?

You are a miracle of creativity, ambition and sheer talent. Reward? The company wants to cut your live read fees and could you help out in sales? As a point of reference, when Dr. Ruth Westheimer killed in the ratings at WYNY, we gave her a Seville.

GOOD NEWS. You can fix this. Talk radio is the last frontier of free form radio. Fact is you can do whatever you want.

Most talk shows and stations peaked about six years ago. The audience is not growing, it’s not attracted to talk radio’s offerings of endless political theory. So, stop.

What works? Take a look at the ratings of KMBZ-FM Kansas City; KFGO, Fargo; KFBK, Sacramento; WABC, New York’s Frank Morano; WTAM, Cleveland’s Bill Wills; WLW, Cincinnati; KFI, Los Angeles; KDKA, Pittsburgh’s midday. (I will now be flooded with other examples but listen to those stations.) Hosting a network radio show, “Sterling On Sunday,” I have learned what those audio outlets exemplify works!

Talk about your day. Talk about what two best friends would discuss over a quick lunch. The topics that generate ratings are not always the “hot talk radio topics.” The list that works reads like this, try it:

— Trouble with the in-laws.

— Is “Storage Wars” fake?

— Tip at the drive-thru?

— Cell phone for a 10-year-old?

— Married? Is texting cheating?

— How can I do less and earn more?

— Yes, it was a controlled demolition.

— Taylor Swift bi? Harry Styles bi?

— Are you kidding? Women ARE in charge!

— Turn on the AC, shut the damn window.

The power of the mirror. When the radio speaks the conversation of the listener, the ratings go up. Guaranteed.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

Salem Announces Five Market Managers Doing Double Duty

Salem Media Group makes changes to its management structure in five markets as market managers currently leading other markets will now also oversee a new, additional market. The company says, “These changes provide some cost savings and will allow Salem’s most seasoned leaders to expand their impact on the performance of the company.” Terry Fahy, regional VP/GM for Los Angeles will now also oversee Oxnard; Steve Brodsky, GM for San Diego, will also manage Honolulu; Dennis Hayes, GM for Portland, will now overseeim Seattle as well; Kevin Isaacs, GM for Cleveland, will now also manage Pittsburgh; and Mark Durkin, regional VP/GM for Sacramento, will also manage Phoenix. This comes months after Carolyn Cassidy was assigned both Tampa and Columbus and John Gallagher began leading Chicago and Little Rock. Salem adds, “In some cases, the former GM will stay on in a sales/sales management role.” Company CEO David Santrella comments, “These changes were made to allow Salem to continue to innovate and invest in our business and to allow the very best leaders to oversee our radio stations.” Salem is also combining the sales efforts of Salem Media Reps and the Salem Web Network with the combined sales team reporting to Mike Reed and Mike DeAmicis at Salem Media Reps. Company COO David Evans adds, “This unified sales team will now have easier access to all digital assets within our company to more fully grow into a ‘One-World’ company that offers ministries, advertisers, and our audiences’ multiple platforms with which to consume content and reach communities.”

Industry News

iHeartMedia and LinkedIn Collaborate on Podcast Projects

iHeartMedia and LinkedIn are entering a strategic partnership to introduce new offerings to the business podcast space. Key elements of the partnership include LinkedIn and iHeartMedia collaborating to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts; partnering to license leading business and B2Bim podcasts, offering a differentiated promotional playbook to help them grow and monetize their content; and the companies teaming up to offer new resources for niche and emerging business podcasters. iHeartMedia Digital Audio Group CEO Conal Byrne states, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIn’s professional network will allow us to bring a new level of innovation and growth to the communities’ business creators care about most.”

Industry News

Round Four of June PPM Released

imThe fourth and final round of ratings data from Nielsen Audio’s June 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2023 sweep covered May 25 – June 21. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, iHeartMedia news/talk WISN remains ranked #1 in the market even after losing four-tenths to finish with a 9.8 share, while Good Karma Brands’ crosstown news/talk WTMJ leaps 1.3 shares for 9.5 share finish that lifts it to the #2 rank. In Providence, Cumulus Media’s news/talk WPRO-AM/WEAN-FM tacks on seven-tenths for a 5.9 share finish but stays in the #7 spot, while iHeartMedia’s crosstown news/talk WHJJ is up one-tenths for a 0.5 share and remains ranked #17. And in Hartford, Audacy’s news/talk WTIC-AM rises six-tenths to finish with a 5.5 share good for the #6 rank, while Red Wolf Broadcasting’s crosstown news/talk WDRC-AM dips one-tenth to a 1.5 share good for the #15 rank. See Mike Kinosian’s complete Ratings takeaways from this group of markets here.

Industry News

McDowell & Kemp Exit KTCK, Dallas

According to the Dallas Morning News, the early afternoon duo of Dan McDowell and Jake Kemp have resigned their positions with Cumulus Media sports talk outlet KTCK-AM/FM, Dallas after being unable to come to termsim on new contracts to continue “The Hang Zone” show. The report indicates that Cumulus and the two hosts had been negotiating for the better part of seven months on new, long term deals but McDowell & Kemp and the company were split over digital media projects that the two wanted to pursue beyond their work with “The Ticket.” They resigned on Tuesday (7/17). Cumulus has not officially named a new host or hosts for the 12:00 noon to 3:00 pm daypart.

Ratings Takeaways

June 2023 PPM Ratings Takeaways – Part Four

imJune 2023 PPM Data – Information for the June 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s June 2023 sweep covered May 25 – June 21.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are May 2023 – June 2023 (6+).   

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.4 – 4.4, -1.0, fourth to sixth

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” 1.2 – 1.4, +.2, #21 to #19

Public Radio News/Talk: University of Texas’ KUT steady at 4.4, ninth to seventh

Number One 6+: Waterloo Media Group adult hits KBPA, sixth month in succession, 10.5 – 11.4, +.9

Largest 6+ May 2023 – June 2023 Increase: adult hits KBPA (+.9)

Largest 6+ May 2023 – June 2023 Decrease: rhythmic CHR KPEZ (-1.1) 

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.3 – 8.2, -.1, second to third

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .1 – .3, +.2, repeats at #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 3.1 – 2.4, -.7, stays in ninth-place

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.9 – 8.3, +.4, third to second

Number One 6+: Urban One urban AC WFXC, sixth straight month, 9.4 – 9.8, +.4

Largest 6+ May 2023 – June 2023 Increase: urban AC WFXC; public radio news/talk WUNC; and adult contemporary WRAL (+.4)

Largest 6+ May 2023 – June 2023 Decrease: sports talk WCMC (-.7)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 6.6 – 6.8, +.2, fifth to fourth

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 3.3 – 3.2, -.1, #13 to #14

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.6 – 5.3, +.7, ninth to seventh

Number One 6+: Cumulus Media adult hits WJJK, first month, 7.6 – 8.0, +.4

Largest 6+ May 2023 – June 2023 Increase: public radio news/talk WFYI and alternative WOLT (+.7)

Largest 6+ May 2023 – June 2023 Decrease: country WLHK (-1.0)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 10.2 – 9.8, -.4, #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 8.2 – 9.5, +1.3, third to second

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” flat at 1.1, #16 to #17

Good Karma Brands-owned WKTI “ESPN Milwaukee” .9 – .6, -.3, #18 to #19

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.3 – 2.3, -1.0, #12 to #14

Number One 6+: news/talk WISN, third straight month, 10.2 – 9.8, -.4

Largest 6+ May 2023 – June 2023 Increase: news/talk WTMJ (+1.3)*

Largest 6+ May 2023 – June 2023 Decrease: public radio news/talk WUWM (-1.0)

*Represents a tie for the largest May 2023 – June 2023 increase (6+) of any station from these 12 PPM-markets

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 5.0 – 5.2, +.2, repeats in sixth-place

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.4 – 4.7, +.3, ninth to seventh   

Cromwell Radio Group-owned WPRT “102.5 The Game” 1.4 -1.3, -.1, #18 to #19

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.3 – 2.8, -.5, flat at #14

Number One 6+: Midwest Communications adult contemporary WJXA, fifth month in succession, 13.3 – 11.8, -1.5

Largest 6+ May 2023 – June 2023 Increase: urban contemporary WUBT (+1.1)

Largest 6+ May 2023 – June 2023 Decrease: adult contemporary WJXA (-1.5)

PROVIDENCE 

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.2 – 5.9, +.7, locked in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” .4 – .5, +.1, repeats at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 3.5 – 2.8, -.7, anchored in eighth-place

Audacy’s WVEI “Sports Radio 103.7” flat at 2.2, #11 to #12

Cumulus Media’s WPRV “790 The Score” .0 – .1, +.1, #19

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.1 – 2.4, +.3, #12 to #9

Rhode Island Public Radio’s WNPN steady at 1.6, unchanged at #14

Number One 6+: iHeartMedia classic hits-oldies WWBB, first month, 8.4 – 9.0, +.6

Largest 6+ May 2023 – June 2023 Increase: news/talk WPRO-AM & WEAN (+.7)

Largest 6+ May 2023 – June 2023 Decrease: country WCTK (-.9)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 3.0 – 3.7, +.7, remains at #11

News: None in the top twenty

Sports Talk: Max Broadcast Group-owned WVSP “Sports Radio 94.1 ESPN” 2.2 – 2.5, +.3, #15 to #12

WVSP cluster-mate WGH-AM “Fox Sports 1310” .2 – .5, +.3, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, sixth straight month, 10.7 – 10.3, -.4

Largest 6+ May 2023 – June 2023 Increase: adult contemporary WTWV (+1.1)

Largest 6+ May 2023 – June 2023 Decrease: adult contemporary WWDE (-1.4)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 5.5 – 6.3 +.8, seventh to fifth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.5 – 3.7, +.2, #11 to #10

Number One 6+: Cox Media Group classic hits-oldies WJGL, second month in a row, 8.7 – 10.0, +1.3

Largest 6+ May 2023 – June 2023 Increase: classic hits-oldies WJGL (+1.3)**

Largest 6+ May 2023 – June 2023 Decrease: country WQIK (-2.1)

**Represents a tie for the largest May 2023 – June 2023 increase (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: Hubbard Broadcasting-owned WFTL “News Talk 850” 1.9 -1.6, -.3, repeats at #12

iHeartMedia’s WZZR “92.1 Real Radio” flat at 1.4, continues at #13

WZZR cluster-mate WJNO “News Radio 1290” 1.3 – .9, -.4, #14 to #16

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida”.5 – .4, -.1, anchored at #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19

Public Radio News/Talk: Dade County School Board’s WLRN 2.6 – 3.2, +.6, tenth to sixth

Number One 6+: iHeartMedia adult contemporary WOLL, first month, 7.6 – 8.7, +1.1

Largest 6+ May 2023 – June 2023 Increase: adult contemporary WOLL (+1.1)

Largest 6+ May 2023 – June 2023 Decrease: classic hits-oldies WEAT (-3.7)**

**Represents the largest May 2023 – June 2023 decrease (6+) of any station in all 48 PPM-markets  

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.0 – 4.2, -.8, continues in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.0 – 1.6, -.4, repeats at #12

University of North Carolina at Chapel Hill-owned WUNC .9 – 1.0, +.1, flat at #13

Number One 6+: Audacy adult hits WSMW, sixth month in a row, 13.3 – 14.0, +.7

Largest 6+ May 2023 – June 2023 Increase: urban AC WQMG (+1.2)

Largest 6+ May 2023 – June 2023 Decrease: news/talk WPTI; country WTQR; and CHR WKZL (-.8)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.2 – 2.1, -.1, #11 to #10

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” steady at .2, #19 to #17

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 3.1 – 2.4, -.7, eighth to ninth

WFMS’ internet stream .4 – .2, -.2, repeats at #17

Public Radio News/Talk: Mid-South Public Communications-owned WKNO flat at 1.5, #12 to #13

Number One 6+: iHeartMedia urban AC KJMS, fourth straight month, 11.8 – 12.2, +.4

Largest 6+ May 2023 – June 2023 Increase: adult contemporary WRVR (+.8)

Largest 6+ May 2023 – June 2023 Decrease: urban contemporary WHRK (-1.1)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 4.9 – 5.5, +.6, seventh to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.6 – 1.5, -.1, #14 to #15

WTIC-AM’s internet stream flat at .4, #18 to #19

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” .9 – 1.6, +.7, #15 to #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.6 – 3.5, -2.1, sixth to ninth

New England Public Media’s WFCR .7 – .5, -.2, #17 to #18

Number One 6+: Audacy adult contemporary WRCH, 41st month in a row, 10.0 – 9.9, -.1

Largest 6+ May 2023 – June 2023 Increase: sports talk WUCS (+.7)

Largest 6+ May 2023 – June 2023 Decrease: public radio news/talk WNPR (-2.1)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Salem Co-Founder Stu Epperson Passes at 86

Salem Media Group co-founder Stuart Epperson has died at 86. The company says that Epperson, along with his brother-in-law Edward Atsinger, founded Salem Communications (now Salem Media Group) in 1986 and expanded Salem’s influence with Christian andim politically conservative news/talk formatted radio stations and media assets nationwide. Epperson was a longtime leader in Christian radio as a former member of the board of directors of the National Religious Broadcasters Association. In 2005, Time Magazine named him one of the 25 most influential evangelicals in America. Salem executive chairman Ed Atsinger comments, “Stuart will be greatly missed by many. I will miss him, but I take comfort in realizing that he is already receiving his reward for a life well-lived. A life that personifies the words of the Apostle Paul in 2 Timothy 4:7-8: ‘I have fought the good fight. I have finished the race. Now there Is in store for me the crown of righteousness, which the Lord, the righteous Judge, will award to me on that day and not only to me, but also to all who have longed for his appearing.’”

Industry News

Carolyn Carver Named GM for Curtis Media Group

Curtis Media Group announces that Carolyn Carver joins the company as general manager of news/talk WPTF-AM/FM, Triangle Traffic Network and “Rock 929.” The company says, “Carver brings many years ofim experience in radio and digital sales management having worked in markets including Toronto, Buffalo, Greensboro and Houston.” She most recently was vice president of sales for the Greater Wilmington (NC) Business Journal. Curtis Media Group president/COO Trip Savery comments, “Carolyn is a great addition to our management team in Raleigh. Her experiences in radio, digital, and publishing align with the opportunities we have at WPTF, Triangle Traffic Network and ‘Rock 929.’ I am looking forward to seeing her leading our teams to even greater heights.”