The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. U.S.-Russia Talks About Ukraine War
2. Trump Trade War/The Economy
3. Elon Musk & DOGE/SpaceX Government Contracts
4. Israel-Gaza War
5. NCAA Tournament
Federal Communications Commission Commissioner Geoffrey Starks announces he is resigning from the Commission. He issued the following statement: “Today I sent a letter to the president and leader Schumer indicating that I intend to resign my seat as a commissioner this spring. Serving the American people as a
commissioner on the Federal Communications Commission has been the honor of my life. With my extraordinary fellow commissioners and the incredible career staff at the agency, we have worked hard to connect all Americans, promote innovation, protect consumers, and ensure national security. I have learned so much from my time in this position, particularly when I have heard directly from Americans on the issues that matter to them. I have been inspired by the passion, engagement and commitment I have seen from colleagues, advocates, and industry. Over the next few weeks, I look forward to working with the chairman and my fellow commissioners, and all FCC staff, to further the mission of the agency.” Starks is one of two Democrats currently serving on the Commission.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Immigrant Deportations
2. Trump Trade War/Financial Markets Activity
3. Russia-Ukraine War/U.S. Strikes Houthis in Yemen
4. Schumer Blowback
5. Deadly Weekend Weather
By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night,”
WPHT, Philadelphia
Host, Sterling On Sunday, TM
Thank you, TALKERS for having me on panels at the TALKERS Generations 2025 IBSNYC conference this past Saturday (3/8). Moderator and Philadelphia talk show god Dom Giordano asked us the inevitable: “What is the future of radio?”
You’ve likely had the experience of saying something funny or profound and been surprised. “Where did that come from!??”
What’s the future of radio? I replied, “The next sentence out of your mouth. Radio will have a future if the next thing you say compels a listener to hear your next sentence.”
Where did that come from? The future is up to us. For over 100 years radio has engaged our listener to want to hear the next sentence. No wires, cable, laptop, computer. Distribution? No problem. Subscriptions? No. Technical challenges? No. Radio just works.
Your listener will want radio to just-work as long as the next sentence is our best. Ever.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
Tom Gresham’s “Gun Talk” is celebrating 30 years on the air. The host of the nationally syndicated shooting sports talk show says, “‘Gun Talk’ radio is perhaps more important today than when it started 30
years ago. Whether it’s helping the first-time gun buyer sort out what she needs to buy, or exposing politicians who claim to be supporters of the Second Amendment while putting restrictions on this right, there’s plenty to talk about. Responsible gun ownership is strong, and I’m glad to be part of movement.” The program airs live on Sundays from 2:00 pm to 5:00 pm ET and is heard on more than 260 stations.
New York City-based comic and former Silicon Valley engineer David Cooper strikes a deal to get his talk show, “The Last Show with David Cooper” on six Canadian signals: CKNW, Vancouver; CFIQ, Toronto;
CHQR, Calgary; CHED, Edmonton; CJOB Winnipeg; and CFPL, London. Cooper is focusing on Canadian markets because he was born in Toronto and was heard in Canada on the iHeartRadio talk network. Cooper says, “It’s what happens when you mix relationship advice, scientific breakthroughs, and the world’s weirdest headlines into one show. Somehow, it all makes sense.” Cooper says the show targets the 25-54 demographic. He also serves as technical director and host at Burning Man Radio during his annual Nevada festival pilgrimage. He adds, “What do I know? Talk radio programmers call it a strategic counterprogramming solution, designed to capture audiences from alt-rock or NPR stations.”
Cumulus Media and Major League Soccer’s Rhode Island FC are continuing their partnership and announcing that sports talk WPRV, Providence “790 The Score” is expanding its coverage of the club’s season. WPRV will air live-action coverage of all 17 RIFC away games and the first home game.
Broadcasting the matches will be WPRO-FM personalities Nick Giuliano and Tommy Quinlan. In addition, Rhode Island sportswriter and columnist Kevin McNamara will host a new feature to air on the station every Thursday at 6:20 pm throughout the season titled, “Extra Time with Rhode Island FC.” Cumulus RVP and market manager Holly Paras says, “We are thrilled to continue and expand our broadcast partnership with Rhode Island FC. It’s an exciting time for Rhode Island soccer fans, especially with the opening of the new stadium this year. We look forward to a great season.”
iHeartMedia names Larry Mendte the new, permanent host of the morning drive program on news/talk WOR, New York. “Mendte in the Morning” airs from 6:00 am to 10:00 am on 710 WOR, The Voice of New York. WOR program director Tom Cuddy says, “Since joining our team in 2023 as our news director and
morning drive news anchor, Larry has built a strong connection with our listeners, who have responded very positively to his time as our interim morning show host. His remarkable career, which includes an astounding 97 Emmy awards and stints at WABC Radio, Channel 7 Eyewitness News, WPIX/11 and ‘Access Hollywood,’ speaks for itself. With all of this experience, he’s the ideal choice to wake up the tri-state area.” Longtime New York radio news anchor Jacquelyn Karl will deliver updates on “Mendte in the Morning,” while Natalie Vacca will continue in her role as executive producer.
Reversing course after the reduction if force that saw several hundred Audacy employees lose their jobs last Thursday, the company’s news/talk WCCO, Minneapolis is bringing evening host Henry Lake and co-host Chris Tubbs back. BringMetheNews reports that the show returned to the air on Friday. Lake opened
Friday’s show saying, “Has the last 36 hours been a little bit awkward? Not gonna sit here and lie. I am thankful. I am happy to be here. Happy to be speaking with you. Happy to be doing a show to all of you on this iconic radio station.” Lake added, “We know that there were some national layoffs yesterday, and I want to note that because we know that industries all over the country are going through some rough times – and radio is not immune to that. I’ve got colleagues in other markets that unfortunately lost their jobs, and for a short time yesterday, it looked like me and Chris were in that same situation. I feel gratitude. I’m thankful that we’ve got good leadership here at WCCO, and the higher-ups appreciate me and Chris.”
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Budget Battle/Government Shutdown Threat
2. DOGE/Trump-Musk Relationship
3. Tariffs and Financial Markets
4. Israel-Gaza War/Russia-Ukraine War
5. Mark Carney to Replace Justin Trudeau
The Cumulus Media | Westwood One Audio Active Group blog post this week looks at the effects of the changes to Nielsen’s PPM ratings system that has provided significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. The post notes that Nielsen found 23% of PPM listening occasions
were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen is now crediting tuning occasions that are three minutes or greater. What are the results so far? First, drive times and weekends experience the greatest growth. Comparing January 2024 to January 2025 for persons 12+ and 25-54 reveals double-digit growth for all dayparts. Weekends and drives times have the greatest increases. Second, AM/FM radio’s listening profile now skews younger: Every major buying demographic has a higher composition of listening. Persons 65+ is the only demographic where AM/FM radio’s audience composition is reduced. Persons 25-54, AM/FM radio’s most popular buying demographic, experiences the largest increase in audience composition. Persons 18-49 have the next largest growth. And third, format shares remain stable. Versus October 2024, PPM January 2025 format shares are very consistent. An uptick in news/talk AQH composition is most likely more due to a heavier news cycle (major weather stories and a new president) than a PPM methodology enhancement. In local markets, there is more share variation. See the complete blog post here.
By Holland Cooke
Consultant
Often, Millennials and GenZ-ers sound like they’ve replaced “T” with a soft “H.”
“Putin” comes out “Pooh’in.” “Groton” becomes “Groh’en.” “Dayton?” “Dayh’en.” Cold outside? Wear your “mih’ens.” Shark attack! Who got “bih’en?”
It’s as though as the “T” was “forgoh’en.” It’s not the way the script is “wrih’en,” just the way they read it. The biggest retail advertising spenders are radio’s lifelong habitual users: adults. Sound grown-up.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump- Zelensky White House Meeting
2. Court Battles Over DOGE Firings
3. U.S. to Exit NATO & UN?
4. GOP Town Halls Blowback
5. Academy Awards
Indianapolis sports talk WFNI-AM/WIBC-HD2/W228CX/W298BB “93.5 & 107.5 The Fan” announces the addition of Jeff Rickard and James Boyd to the morning show with incumbent Kevin Bowen. The Urban One station says, “Kevin Bowen, a staple of Indy sports radio and a trusted voice on ‘The Fan,’ continues his role as your morning companion. Known for his deep roots in Indianapolis and unmatched Colts coverage, Kevin brings day-to-day expertise and the local sports passion fans love. Joining him is Jeff Rickard, an experienced and nationally respected sports media veteran who has called Indianapolis home for over a decade. Twice honored as Sports Illustrated’s National Sports Radio Host of the Year, Jeff delivers a wealth of knowledge, versatility, and charisma that guarantees compelling, high-energy discussions. Adding a fresh perspective is James Boyd, a dynamic Colts reporter for The Athletic with a sharp eye for analysis and storytelling. Alongside his insights on the Colts, James also occasionally writes on the Pacers and Fever.”
By Holland Cooke
Consultant
Radio is an intimate, one-to-one medium; so “you” and “your” – speaking to one person – will resonate more than addressing “all of you.” There’s only one of me.
Podcasting is even more personal, because listeners choose content in a more intentional way than they push dashboard AM/FM buttons. And because many podcast topics are specialty topics, it’s high-affinity stuff.
A major league sportscaster I’ve coached (who really gets it) put it this way: “We’re Fed-Exing it to their brains.” Said another way: Make eye contact.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Red Apple Audio Networks and 77WABC Radio are debuting a new evening show starring political strategist Roger Stone titled, The StoneZONE that will air live from 8:00 pm to 9:00 pm ET. Red Apple chief John
Catsimatidis says, “With the addition of The StoneZONE, radio audiences will have Roger’s perspective on news of the day in real-time. Our world is moving quicker than ever before, and listeners want to hear Roger’s insider’s understanding of what’s really going on in politics.” Following each evening’s broadcast, a video version of that StoneZONE will soon be exclusively available on Stone’s StoneZONE Rumble channel. This new show is in addition to the syndicated Sunday “Roger Stone Show” that also airs on WABC.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Elon Musk and DOGE
2. Russia-Ukraine War/Zelensky
3. GOP Pols Hearing from Angry Constituents
4. Pope Francis in Critical Condition
5. Conservatives Win German Elections
By Walter Sabo
CEO Sabo Media Advisors
Walter M. Sterling
Host, “Sterling Every Damn Night,” WPHT Philadelphia
“Sterling On Sunday,” TMN Syndication
Jim Gearhart is a remarkable on-air talent who was the AM drive host on New Jerey 101.5 for 20-plus years. In the 1960’s he was a star on WCBS-AM and WNEW. The illustration is an ad for his 2:00 pm to 4:00 pm show on WNBC circa 1968.
At first glance the ad presents a normal appeal to listen to Jim. Take another look. The message is: “Listen to Jim, he’s back,
“AND, you can talk to the biggest stars.”
One-on-one conversation between a listener and a newsmaker was BRAND NEW. All of the WNBC ads at the time stress that listeners could talk directly with celebrities. Listeners had to be “taught” that radio took phone calls!
There are two different types of talk radio cities: legacy cities and expansion cities.
Until the mid-1980s there were approximately 48 full-time talk stations. Their host cities had embraced talk radio since the dawn of radio. Pittsburgh, San Francisco, Los Angeles, Atlanta, Boston, Miami. When satellites made it possible for more cities to have a talk station, expansion talk outlets had a serious challenge. A challenge I witnessed at WHBQ, Memphis.
WHBQ was the first telephone talk station in the hometown of Elvis. It was not doing well despite strong talent, signal and RKO money. Very few calls. Focus group participants revealed the answer: “Oh, I can call in? I thought those were actors.” The people of Memphis had never heard a telephone talk station and therefore didn’t know how it “worked.”
WNBC had the same challenge. It was the first TELEPHONE talk station in New York. Dominant WOR was #1 for decades but never took a listener phone call. The ad for Jim sold the innovation that listeners could talk to the radio.
To evolve the format, collectively we desperately need new programming features. Features as compelling as the power of one listener talking one-on-one to a newsmaker.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
Red Apple Audio Networks is putting the one-hour weekend program “The Rev & The Rabbi” into national syndication. The show airs live on Sundays from 7:00 am to 8:00 am and “brings religions, faiths, and people together to explore relevant, interesting, and intriguing topics.” It is co-hosted by Reverend A.R. Bernard and Rabbi Joseph Potasnik and RAAN says the duo “talk with everyone from religious experts to sports stars
and politicians to entertainers about faith in our everyday life.” Red Apple Media president Chad Lopez adds, “With Red Apple Audio Networks, we are bringing programming about myriad topics to radio stations across America – politics, music, and now faith-based, with more on the horizon. ‘The Rev & The Rabbi’ presents topics that inspire conversation, and that people of all faiths can find relatable and engaging.” Reverend A.R. Bernard leads New York’s largest house of worship – the Christian Cultural Center – with more than 45,000 active and engaged members. Rabbi Joseph Potasnik is executive vice president of The New York Board of Rabbis, and since 1972 the spiritual and educational leader of Congregation Mount Sinai in Brooklyn Heights.
An executive order signed by President Donald Trump on Tuesday (2/19) titled, “Restoring Democracy and Accountability in Government requires that all federal agencies – those set up by Congress as independent agencies – run all action through the White House before it becomes official. The order implies that the agencies in question – including the Federal Communications Commission – are under the purview of the
executive branch and must therefore: “(1) submit draft regulations for White House review—with no carve-out for so-called independent agencies, except for the monetary policy functions of the Federal Reserve; and (2) consult with the White House on their priorities and strategic plans, and the White House will set their performance standards. The Office of Management and Budget will adjust so-called independent agencies’ apportionments to ensure tax dollars are spent wisely. The President and the Attorney General (subject to the President’s supervision and control) will interpret the law for the executive branch, instead of having separate agencies adopt conflicting interpretations.” The order also argues that since the president is elected by the people and all agencies are accountable to the American people, therefore the president represents the will of the people. Critics of the move are questioning the constitutionality of the order and some expect this matter will be decided by the courts.
Audacy promotes sports talk personality Jake Vulinec to host of the 7:00 pm to 11:00 pm program “Overtime on The Fan” on WKRK-FM, Cleveland “92.3 The Fan.” Station brand manager Keith Britton comments, “Jake is a rising star in this industry, and we couldn’t be more excited to see him take over ‘Overtime.’ Jake’s
dedication, enthusiasm, and fresh perspective will bring new energy to the show, and we know our audience will love what he brings to the table.” Vulinec joined “92.3 The Fan” in May 2023 as a part-time update anchor and fill-in host. He says, “It’s surreal to me to be starting my career in the place I’ve called home for my entire life. I’m incredibly excited for the opportunity to continue to grow alongside the outstanding team at ‘92.3 The Fan’ and the best fanbase in the world. The city of Cleveland and my fellow fans have given so much to me, and now I hope to be able to give some of that back to them.”
iHeartMedia Seattle’s Sports Radio 93.3 KJR-FM, announced (2/10) the debut of the new “MJ in the Midday” show, effective immediately. “MJ in the Midday” will broadcast weekdays from 10:00 am – 1:00 pm. MJ in the Midday’s host Marc James, started his sports talk radio career in Miami and Fort Lauderdale in 2004. His career highlights include afternoon drive host for an ESPN radio affiliate in Tampa, FL, WFNZ afternoon drive radio host in Charlotte, NC and morning host on 92.9 “The Game” in Atlanta, GA. His radio career led him to a TV studio anchor position for New England Sports Network (NESN) in Boston, MA, where he also hosted shows on WEEI radio station. Since 2020, James has worked for Sports Talk Florida covering sporting events in the Tampa Bay area and throughout Florida. He also hosted a college football podcast on the BLEAV Network. “Sports Radio 93.3 KJR-FM is literally my dream job,” James tells TALKERS. “I am honored and eternally grateful to become part of this legacy station and its extremely bright future in Seattle.” 
“Marc James joining our family is big for us,” said Rich Moore, VP of programming for iHeartMedia Seattle. “We’re extremely excited to be bringing in a new passionate voice to the Seattle market. Marc’s experience and love for our market will win our listeners over for years to come.” “We’re excited to welcome Marc James to the iconic call letters of KJR,” said Mark Glynn, area president for iHeartMedia Washington. “Marc’s infectious energy plus his dynamic and engaging personality will bring an exciting new spark to Seattle sports talk.”
Just hours after the series of devastating wildfires broke out in Los Angeles, iHeart LA and the Dream Center – a resource center focused on providing support to those affected by homelessness, hunger and crisis – launched a national and local media campaign that asked local listeners to contribute essential items and cash to support those affected by the fires, many of whom had lost everything. 
What followed was an outpouring of love and support that exceeded any expectation, and which – thanks to the generosity of friends, neighbors and communities – has become one of the largest grassroots giving efforts in iHeart’s history.
Since the fundraising and donation effort launched on Tuesday, Jan 7:
• Over 8,000 people have volunteered;
• More than 80,000 individuals have received essential supplies like food, water, diapers, clothing and more onsite;
• Over 19,000 cars have gone through the Dream Center supply line;
• The initiative has raised over $15 million in cash and in-kind donations, with contributions still being accepted.
The results are testament to the power of local communities, which historically come together to support one another during times of disaster and crisis.
“The strength, generosity and resiliency of our LA communities is truly powerful — and the way our broadcast radio listeners have come together to support one another is incredibly humbling,” said Paul Corvino, division president for iHeart LA. “While iHeart and the Dream Center were instrumental in connecting those in need with those eager to help, it was the community itself that has been incredibly inspirational, and which has been vital in keeping these efforts alive and ensuring that support is still available to those who need it the most, when they need it.”
“The outpouring of love and generosity we have witnessed in response to this crisis has been nothing short of extraordinary. In times of disaster, it is the strength of our community that shines the brightest, and we are humbled to see so many individuals stepping up to help their neighbors in need,” said Matthew Barnett, founder of Dream Center. “Thanks to our partnership with iHeartMedia Los Angeles and the unwavering support of our volunteers, donors, and community members, we have been able to provide essential aid to thousands who have lost so much. This effort is a testament to the power of compassion and unity, and we remain committed to serving those in need for as long as it takes.”
These were the most discussed stories over the weekend (2/8-9) on news/talk radio and related talk media according to TALKERS research:
1. Build Up to Super Bowl-Trump’s Appearance at Event
2. Trump FOX Interview
3. Trump Position on Canada Becoming 51st State
4. Trump Position Elimination of Pennies
5. Trump Position on U.S. Takeover and Development of Gaza
In honor of Black History Month, WURD Radio presents “Phenomenal Black Philly Writers: Creating Our Essential Reading List to Survive 2025,” an evening of critical literary discussion and cultural exploration. This timely and urgent event will take place this evening from 6:30 to 8:00 pm in the Learning and Engagement Center at the Philadelphia Museum of Art.
WURD Radio (900 AM and 96.1 FM) is the only Black-owned and operated talk radio station in Pennsylvania. Having celebrated its 20th anniversary in 2023, over the past two decades WURD has evolved into a multi-media, multi-platform communications company that reaches deeply into the Black community through radio, video, events, digital and social media. It is considered the go-to media channel to engage, interact and connect with Philadelphia’s Black community. Tune in to WURD Radio on 900 AM and 96.1 FM.
According to the station, this event is in response to a time of extreme anti-intellectualism, the attempted erasure of Black history and identity, and the persistent denial of systemic racial inequality. By focusing on the art of writing as a political act, this event seeks to highlight the critical role of Black writers in shaping discourse on resilience and, most important, truth. The event will be enhanced by the curation of an essential reading list comprised of titles – fiction and nonfiction, poetry and prose — that will be shared with the audience and posted on wurdradio.com.
The evening will begin with a conversation between WURD Radio president and CEO Sara M. Lomax, Jeannine A. Cook of Harriet’s Bookshop, and Sonia Sanchez, a legendary poet, writer and leader in the Black Arts Movement. Following this discussion, WURD Radio host Solomon Jones will moderate a panel featuring Philadelphia writers Lorene Cary, Nancy Gilliam, Tre Johnson and Ursula Rucker, exploring the importance of Black writers politically, historically and spiritually, reaffirming the necessity of their work in today’s climate. Additionally, event attendees will have the opportunity to experience the ongoing Philadelphia Museum of Art exhibit, “The Time Is Always Now: Artists Reframe the Black Figure,” which powerfully complements the evening’s themes of representation and cultural storytelling.
Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from Edison Podcast Metrics. Interviews were conducted continuously throughout the quarter in English and Spanish. Rankings are based on listening over the full period. All respondents reported listening to podcasts in the last week.
Since Q3 2024, the top four podcasts – “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” and “Call Her Daddy” – have maintained their rankings in that order.
1. The Joe Rogan Experience
2. Crime Junkie
3. The Daily
4. Call Her Daddy
5. This Past Weekend w/ Theo Von (+3 spots)
6. Dateline NBC (+1)
7. SmartLess (-2)
8. Stuff You Should Know (-2)
9. Morbid (+3)
10. Pod Save America (+9)
Top of the charts: “Pod Save America,” hosted by former Obama staffers, makes its debut in the Top 10, no doubt riding the wave of the political news cycle.
After a mid-September launch, “Talk Tuah with Hailey Welch“ quickly skyrocketed in popularity, debuting at #11. The last episode dropped in mid-December, one day before Welch’s $HAWK crypto debacle and subsequent lawsuit.
In the Top 50 for the first time: The November election likely contributed to several podcasts making their debut in the Top 50 this quarter. “Shawn Ryan Show” appears for the first time at #37, continuing its rise as an interview podcast featuring military veterans, intelligence operatives, and political figures. “The Charlie Kirk Show” breaks in at #49, leveraging Kirk’s influence as the founder of Turning Point USA.
“Candace,” Candace Owens’ independent show, debuts at #45, marking a strong entry following her controversial departure from The Daily Wire in March 2024. Owens launched “Candace” in June 2024 and its rapid rise makes clear her loyal audience followed her to her new venture.
Continued rise of conservative talk: In addition to the conservative talk podcasts making their Top 50 debuts this quarter, several established conservative voices moved higher in the rankings. “The Ben Shapiro Show” climbs from #22 to #14 and “The Megyn Kelly Show” sees a boost from #50 to #27. Meanwhile, “The Matt Walsh Show,” which was last in the Top 50 in Q3 2023, reentered the Top 50 at #45.
The podcast show ranker is derived from data collected continuously during the fourth quarter of 2024, interviewing 5,163 weekly podcast consumers age 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information. This ranker measures reach as a percentage of the weekly podcast listening audience. For full details, please click here. Edison Podcast Metrics
Red Apple Audio Networks has added “The Rush Hour with James Golden (a.k.a. Bo Snerdley)” to its growing roster of program offerings. The one-hour daily show airs live weekdays in afternoon drive from 4:00 -5:00 pm ET. Golden delivers updates on the top news stories of the day, along with a smattering of music from that day in music history to rejuvenate listeners after a day’s work. Company sources say, “Listeners are not only well-informed, they’re also bopping and singing all the way home.” Golden gained nationwide fame as Bo Snerdley, producer of “The Rush Limbaugh Show.“ 
Since then, he has solidified his position as a major radio host with notable audience share growth on flagship 77WABC in New York (41% year-over-year) and impressive weekly TSL of 1 hour and 15 minutes*. “I am looking forward to connecting every day with listeners in markets all across the U.S.,” Golden tells TALKERS. “During The Rush Hour, we take a look at events that occurred during the day, but we also take a break and have a little fun, too.” “James has attracted a loyal audience that continues to grow,” stated John Catsimatidis, owner of Red Apple Media, Red Apple Audio Networks, and 77WABC Radio. “Many of his listeners remember him from the Rush Limbaugh days, but the audience growth he is experiencing is solely on his own talent. His insights on politics, combined with his love for talk radio, has made him a phenomenal success.” In addition to “The Rush Hour,” Golden hosts a three-hour syndicated Saturday morning program, “The James Golden Show,” which launched into syndication last June. The show has amassed more than 30 affiliates, including five in the Top 50 DMAs. Both programs originate from the Red Apple Audio Networks flagship station, 77WABC Radio in New York. For information on any of Red Apple Audio Networks’ syndicated shows, stations may visit www.redappleaudionetworks.com or contact affiliation@redappleaudionetworks.com.
*Source: Nielsen Radio, New York Metro, P12+, Average Share, Weekly TSL, December 2023, December 2024.
A series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. Each month, Advertiser Perceptions, a leader in providing research-based strategic market intelligence for the advertising and ad tech industries, surveys 300 executives involved in media brand selection decisions who will spend a minimum of 1 million dollars in ad spend over the next 12 months. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines the key findings, examining the outlook national marketers have on the economy:
• Nearly half of marketers say the economy will grow in the coming year, a record high
• There has been a reduction in perceived negative impact of macroeconomic conditions
• The recession that never came; Marketers shake off the dire predictions of 2022 and 2023
• Increasingly, brands and media agencies report the U.S. GDP will impact ad budgets
• 37% of buy-side 2025 ad budgets will be bigger; 53% will stay the course
• Advertiser optimism was higher as of December 2024 than it had been a year earlier
• 2025 new product launches will hit all time high
• All forms of audio see increased ad spending intentions
• Prophet survey of advertisers reveals top-performing marketers consider brand building as a crucial driver of short-term impact
Check out this week’s Cumulus Media | Westwood One Audio Active Group® blog post here.
To view an 11-minute video of the key findings, click here.
Nielsen published “The Record: Q4 U.S. Audio Listening Trends” (2/3) – a quarterly report card on how U.S. consumers spend their audio listening time, fueled by data from Nielsen and Edison Research.
Here are some highlights from the Q4 (October-December) 2024 report:
• Audio accounted for nearly 20% of Americans’ daily media time in Q4 2024 – which translated to 3 hours and 54 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.
• Listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 12% with streaming audio services and 3% with satellite radio.
• Among 18-34 year-olds, radio accounted for 47% of daily ad-supported audio time (down from 51% in Q3), where podcasts accounted for 32%.
• Adults 35+ spent 74% of daily ad-supported audio time listening to radio and only 13% listening to podcasts.
For additional data tables and commentary, visit the full report here.
As the excitement builds for Super Bowl LIX, Audacy has positioned itself to be the “go-to audio home” for football fans nationwide. With flagship stations 96.5 The Fan (KFNZ-FM) in Kansas City and Sports Radio 94WIP (WIP-FM) in Philadelphia, the company is set to provide fans with in-depth analysis, exclusive interviews, and live play-by-play coverage of the big game on February 9. Additionally, six Audacy sports stations and Audacy’s newly launched BetMGM Network will broadcast live from the radio row, to provide listeners the latest updates, expert insights, and exclusive interviews throughout Super Bowl week. And with Westwood One’s national broadcast on 20 Audacy sports stations, the plan is for fans across the country not to miss a moment. Audacy tells TALKERS, “Whether on the air or on the free Audacy app, listeners can tune in for every snap, every score, and every story leading up to and following Super Bowl LIX.” Please click HERE for more information.
On Friday (1/31), Red Apple Media Group’s news/talk WABC, New York hosted its annual “Back The Blue” tribute to the New York Police Department. The day included two roundtable discussions on topics such as the challenges police face as they protect communities. Pictured above are (from l-r): 77WABC morning host Sid Rosenberg; former U.S. Congressman Peter King; Red Apple Media and 77WABC owner John Catsimatidis; Suffolk County Police Benevolent Association president Louis Civello; Suffolk Country Police Benevolent Association treasurer C.J. Hutter; and Suffolk County District Attorney Ray Tierney.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump Slaps Tariffs on Mexico, Canada & China
2. Trump Firings
3. Elimination of DEI Initiatives
4. DOGE Gains Access to Treasury Payments System
5. DC Air Crash Investigation