Nielsen published “The Record: Q4 U.S. Audio Listening Trends” (2/3) – a quarterly report card on how U.S. consumers spend their audio listening time, fueled by data from Nielsen and Edison Research.
Here are some highlights from the Q4 (October-December) 2024 report:
• Audio accounted for nearly 20% of Americans’ daily media time in Q4 2024 – which translated to 3 hours and 54 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.
• Listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 12% with streaming audio services and 3% with satellite radio.
• Among 18-34 year-olds, radio accounted for 47% of daily ad-supported audio time (down from 51% in Q3), where podcasts accounted for 32%.
• Adults 35+ spent 74% of daily ad-supported audio time listening to radio and only 13% listening to podcasts.
For additional data tables and commentary, visit the full report here.