By Holland Cooke
Consultant
Often, Millennials and GenZ-ers sound like they’ve replaced “T” with a soft “H.”
“Putin” comes out “Pooh’in.” “Groton” becomes “Groh’en.” “Dayton?” “Dayh’en.” Cold outside? Wear your “mih’ens.” Shark attack! Who got “bih’en?”
It’s as though as the “T” was “forgoh’en.” It’s not the way the script is “wrih’en,” just the way they read it. The biggest retail advertising spenders are radio’s lifelong habitual users: adults. Sound grown-up.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn